3-Part Framework for Creating Engagement and Getting More Customers

0:0010 years ago, I made the decision to build my personal brand that was elevated, yet approachable, and reflected who I was, not just what I did. I created my website with ShowIt because it's true drag and drop freedom so you can easily build and update your site. Plus, their real human support team, game changer. Want to try it for yourself? Head to jasminestar.com forward slash show it for a 14-day free trial and first month free when you subscribe. I am giving away all of my insights and knowledge and advice because I believe we're building trust and that is what good content does. Good content allows people to figure out if they trust you.

0:36Do you want more engagement on your posts? do you want to turn that engagement into leads for your business? Do you want those leads to be perfect customers in the making? The type of customers or clients who already feel like they know you and trust you? You're in the right place. Welcome to the Jasmine Star Show, where today I am sharing engagement to customers framework. You're in the right place if you're not sure how to attract people to your offer or even make them aware that your offer exists. You're in the right place if you aren't quite sure how to start conversations with potential customers, and you're in the right place if you know you are knowledgeable about what you're selling.

1:11And sure, it can help people. So this engagement to customers frameworks works for all types of businesses and I'm going to share real life examples soon and experience levels. So grab a pen and follow along with my three-part framework. Okay, so let's begin with part number one. Go to them. The biggest struggle I see with people who want to sell something is that they expect people to find them or like seek them out as if by magic or luck, someone's just gonna stumble across their offer. I mean, sure, it could happen, but it's not likely. So if it's not likely that somebody will find what you're selling, that means you must go to them.

1:49You must search and find them. It means you have to put yourself in their world. So how? How do you do this? You think about where they hang out online. Remember, if you want to use social media to grow your business, you must remember that it's social. The best thing you can do for your business is to be social on social media. Think about if you and I were both selling business consulting and we were invited to the same cocktail party. If you and I walked in at the same time and I marched to the center of the room and I grabbed the mic from the DJ and I was like, hello, my name is Jasmine Starr and I'm a business consultant.

2:25I'm ready to be hired. What do you need help with? Do you think anybody would respond? No, not at all. I just interrupted their social conversations to make an announcement they weren't ready for. And yet, that is what so many people do on social media. Their posts barge into the feed and announce that they have something to sell. Okay, we get it. You're selling something. But now imagine if you and I walked into the same cocktail party and you walk over to the line at the bar and you strike up a one-on-one conversation with the person in front of you. You might ask, where are they from? What do they do?

3:00You might discover you have things in common, or maybe they're totally opposite from you, but you're asking questions about their life. You might ask where they're from or what they do. You might discover you have things in common, or maybe they're totally opposite from you, but you're asking questions about their life. You might ask what they do for a living, and chances are they're going to ask the same from you. So what do you do? And it's at this time, after personalized attention and small talk, that you share your a business strategist for first-time funded founders in Silicon Valley. Boom.

3:34Your introduction is clear. Who you work with is clear. And the person you're speaking to knows exactly how to proceed next. If she's your dream client, or maybe she knows somebody who is, this conversation is exactly what she needs to contextualize how she wants to engage. If you had three similar one-on-one conversations the rest of the night at the cocktail party, you are way more likely to get a lead for your business than I ever could be by grabbing a mic, trying to get attention on what it is I'm selling. So now that we know how powerful one-on-one conversations are for business, let's move away from this cocktail party example to social media, which in case you didn't know, social media is a cocktail party online.

4:16I want you to carefully choose what cocktail party you want to attend. Remember, you're expecting people to find you, but you have to go to them, to their party. There are three great ways to choose a party to engage with. So if you're following along, if you're taking notes, we are in the part one of the framework, go to them. And now there's going to be three sub points. What kind of parties are you going to want to go to? Party number one, the comment party. This is where you're going to start connecting with people in the comments of your posts. And if you're not getting comments on your post, the comments on other people's posts.

4:52So let's just say you're a productivity specialist and you have a productivity offer for busy moms with toddlers. If you think your dream customer follows Marie Kondo to help simplify and organize her life, then be sure to engage on Marie Kondo's comments, offering helpful tips or insights to people's comments in relation to your productivity knowledge. Okay, so let's say, for example, maybe somebody leaves a comment that states she loves Marie's content, but she just wishes she had more time to actually do it. This would be a great way for you to leave a helpful tip to help her save time. That's what you do.

5:26So when she gets a notification that you replied to her comment, she might click around in your account and learn more. Or maybe she'll just reply as a comment there in the thread, which is the start of a new conversation. You didn't pitch her. You didn't sell her. You just gave helpful advice that positions you and your offer in really great light. Now let's move to this second party you can choose to engage with, the group party. Now, despite what a lot of people think, Facebook groups are not dead. In fact, millions of people interact with Facebook groups daily. There's a good chance your dream customer is actually in a Facebook group.

6:02You just need to find it. And when you do, you're gonna join the group. You'll leave helpful tips and advice to members' questions and posts, and you might even create a helpful post sharing insights or how-tos. Now, here's the thing. If you go into somebody else's group, remember, and you go into any group, remember you're not pitching. You're not selling. You're going to them. Okay, so then the last and final way to find a social cocktail party to engage with is to, three, host the party. This means you're creating a group, a community, or an account that isn't about your business necessarily, but a place that attracts dream customers.

6:40So let's go back to that example of you being a productivity specialist. You can create a group or community about balancing life as a mom with toddlers. This is for toddler moms to connect and find relationships and have conversations that help them. But because you're the owner of the group, aka you're throwing the party, you can create posts all about productivity tips that help them as moms and position you as the authority. This is an incredibly powerful way to create connections and get people interested in your offer. So part one of my engagements to customers frameworks is go to them. And you can do this by finding them at a comments party, a group party, or to host the party.

7:24Now let's get to part two of three of this framework, and it's to help them. So part one, go to them. Part two is help them. I'm about to share examples of how I see my students do this, and I want them to give you really great ideas, but I need to start by setting the terms of this conversation. Whenever I recommend that business owners help people, not customers yet, but hopefully they're future customers. Whenever I tell people to help their customers for free, I get one of two responses. One, why would I share what I know for free? Or two, I'm not sure what I share is helpful. And I have to tell you both of these responses on both ends of the spectrum, they're pretty detrimental.

8:03The best way to get somebody to buy from you is to share what you know. In fact, I'm doing that right now. I am giving away all of my insights and knowledge and advice because I believe we're building trust. And one day you might consider one of my offers to be exactly what you need. But before I sell you or before you buy, you need to decide, do you trust me? And that is what good content does. Good content allows people to figure out if they trust you. Now, if you think you don't have anything special to share or a good way to help, I am going to say what I know to be true. What comes easy to you doesn't come easy to everybody else, period.

8:46Because it comes easy to you is a sign that you're gifted in this area. Not that it's not unique. The better you get at sharing and helping, the more leads begin to come your way. So I wanted just to make sure that as we get into point two, I want you sharing your best stuff away for free because it builds trust and helps you build leads. And secondly, I want you to remind yourself that what you share is valuable. And even if it is coming easy to you, it's because you're a gangster and you're a baddie and never forget it. Okay, so in point one, I shared how to find them. And then I gave examples of how you can help by adding comments or making content.

9:22But I think now would be a really great time to share real examples of how I see our students bringing them to life. I created the Consistent 10K, a 90-day program to help you build online business that generates $10 ,000 a month consistently. One of the core methods that myself and our coaches teach is to find leads and help them before you sell to them. If you're hearing this and you're like, I'm doubtful, Desmond, I'm just doubtful that this could happen. Well, you're not alone. It's totally natural for you to be a skeptic or like worse. Maybe you've tried it and you're like, it doesn't work.

9:55I have great news. You probably didn't try it the way we know it works. There is a way that works because we see it happen all the time. So if it ain't working for you, we got to get you on the train. Choo-choo. Let's go. So I want to introduce to you a few of our students and break down how each of the students are using the first two parts of this framework. Find them and help them. So Erica is creating an offer for first-time postpartum moms. Her passion is helping new moms enjoy the experience, understand who they've become, and keep their bodies healthy. She's following pregnant influencers who are sharing their journey.

10:29and Erica is offering helpful insights and feedbacks and tips in the comments for that influencer, but also for followers who are asking questions in the comments. Erica also joined Facebook groups for pregnant moms and she's creating helpful posts in those groups and in the comments. She is finding her dream customers and she is helping them. Now let's move on to Megan. Megan created an offer teaching homeowners how to create and rent studios on their property for events and photo shoots. So this is what she did. she bought a Facebook group of photographers who use greenhouses as their studios and want to style those greenhouses better.

11:05So Megan's engaging with the members of the group, learning their pain points and building trust with them in her expertise. She's finding her dream customers and helping them. Jennifer is creating an offer for parents of ADHD kids. Now she's showing these parents how to use brain-based routines to help them navigate everyday life. Jennifer is creating educational content for parents to share her best practices, but her content also shows how empathetic she is to the struggle of navigating parenthood with children of ADHD and how hard it can be. So in the comments, she is creating connections with parents and it is a powerful way to build trust.

11:43In fact, when parents are learning such powerful things by reading her post, they simply can't imagine all the even more powerful things on the inside of her offer. Now this leads me to the last and final part of this three-part engagement to customers framework for building your business. And it's to invite them. So it was go to them, help them, and invite them. And I want to add a little bit of a note here. This is not to be confused with sell them. The sales process will come, but the best way for a client or customer to be in charge is for them to determine, are they even interested or considering your offer?

12:22No one wants to be sold to unless they know what's being sold. If you try selling me a car right now, I am 0 % interested in buying it. I'm not interested in a car right now. But if you invited me to learn more about how you sell cars or what cars might be available or whenever I'm ready, okay, cool. I'm going to be empowered to determine if that's something I'm interested in. So do you see the difference? The invitation isn't the sales process. It's just a way to empower somebody to learn if it's something they're even remotely interested it in. So are you ready to see this in action? I said, I'm going to be sharing examples.

12:56So I would love to share my own experience with you, my own invitation. So this is my invitation to you. If you would like to see what the invitation process looks like, let's go. Please visit jasminestar.com forward slash consistent. I'm going to link it in the show notes. So you can experience my invitation and determine the next best steps for yourself. Okay. So now it's time for a recap of the engagement to customers framework. One, find them. You're going to do this in either the comments party, the group party, or to host the party. Step two of the framework is to help them. You are going to share your best stuff for free as a way to build trust and authority.

13:36And number three to this framework is to invite them. This isn't a sales pitch. It's just a way for people to learn more. And you could see this personal example at jasminestar.com forward slash consistent. So I want to say thank you for watching and listening to the Jasmine Star Show. If you found this helpful at all, it would mean the world to me if you left a review. These reviews are so helpful in attracting other guests and us spending more time building out content that is helpful for you. Again, thank you.