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Podcast Summary: The Jasmine Star Show - Episode: Business Questions Answered: Roundtable Discussion with Brilliant and Successful Women
Episode Overview In this episode, Jasmine Star hosts a roundtable discussion with three accomplished women—Jocelyn Moore, Chelsea Grayson, and Susan Sierota. The conversation delves into their personal experiences in entrepreneurship, the importance of mentorship and sponsorship, and practical business advice derived from their journeys.
Guest Introductions
- Jocelyn Moore: Executive strategist with a history in government and corporate boards.
- Chelsea Grayson: Former CEO of American Apparel and True Religion, known for turning companies around to profitability.
- Susan Sierota: Entrepreneur who built and sold a billion-dollar business and is currently a business mentor.
Key Themes and Discussions
- Sponsorship vs. Mentorship
- Definitions:
- Sponsorship: Actively promoting individuals when they are not in the room, often leading to opportunities.
- Mentorship: Guidance and advice typically focused on skill development.
- Importance: Female professionals often receive mentorship but lack the sponsorship necessary for career advancement.
- Building Connections
- The guests shared their initial connections made on Clubhouse during the pandemic, highlighting the organic nature of their relationships.
- Advice: Focus on supporting and uplifting each other, fostering a community of mutual growth.
- Challenges for Younger Generations
- Discussion Points:
- Younger individuals may not have the same access to mentorship and sponsorship that previous generations experienced.
- The importance of proactive outreach and establishing connections.
- The Value of Relationships
- All three women discussed how strong relationships can lead to personal and professional growth.
- They emphasized the significance of maintaining these connections over time, even if it requires saying no or setting boundaries as one becomes busier.
- Launching a Product or Service
- Advice for Entrepreneurs:
- Understand the Total Addressable Market (TAM) and ensure there is a demand for the product.
- For service-based businesses, launch quickly and iterate based on feedback rather than waiting for perfection.
- Tip: Always be ready for the emotional journey of entrepreneurship and the challenges it brings.
- Work-Life Integration vs. Balance
- The conversation addressed the misconception of achieving work-life balance in entrepreneurship.
- Integration Approach: Emphasizing the importance of prioritizing different aspects of life at different times rather than striving for equal balance.
- Finding Purpose and Motivation
- Each guest shared their personal motivations for their work, underscoring the importance of having a purpose that transcends personal ambition.
- Legacy: The impact they can leave on future generations, whether through family or the communities they serve.
Action Items for Listeners
- Add a Chair to Your Table: Identify someone who could benefit from your network and invite them to sit at your table.
- Ask for Help: Encourage listeners to reach out for support or guidance from someone who could assist in their journey.
Conclusion The roundtable offered rich insights into the dynamics of women in business, emphasizing the need for support, the power of relationships, and the importance of being proactive in seeking opportunities and mentorship. The discussions were not only empowering but also provided actionable steps for listeners to take towards their entrepreneurial goals.
For more detailed notes and additional resources, visit [The Jasmine Star Show](https://jasminestar.com/podcast/episode418).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:0010 years ago, I made the decision to build my personal brand that was elevated, yet approachable, and reflected who I was, not just what I did. I created my website with ShowIt because it's true drag and drop freedom so you can easily build and update your site. Plus, their real human support team, game changer. Want to try it for yourself? Head to jasminestar.com forward slash show it for a 14-day free trial and first month free when you subscribe.
0:40Welcome back to the Jasmine Star Show. This is the first time ever I have had three amazing guests all at one time. Now to bring you guys back up, if we haven't been watching or listening to the preceding episodes, I have had the pleasure of interviewing each person individually. And now for our own version, am I going to say the view or is it? No, no, no. This is the un-view. This is the unfocused, not the view. Ladies, welcome back. If you can go around the table. I'm going to start here with Chelsea. Do a brief welcome back, introduction of who you are, what you do, and then we're going to talk about the perspectives and get into business.
1:14Sure. So I'm Chelsea Grayson. I'm the former CEO and board member of American Apparel, True Religion, and most recently Spark Networks. And I also sit on a ton of public and private company boards. Hi, I am Susan Sirota. I really love to help builders tackle the huge challenges of building businesses. And I do that through being a director, advisor, sometimes coach. And yeah, I've built a couple of myself. And sponsor. And sponsor. Yes. Yes. Hi, everyone. I'm Jocelyn Moore. I'm an executive strategist. I also sit on a couple of public company boards as well as a private board. Okay. So in our last conversations, we have seen them in their utmost professional.
2:00But you get this crew of amazing, brilliant women. and they're just going a thousand miles a minute. So I was like, can we have a round table conversation about business? Because if I was sitting at a table next to you, I would unabashedly be eavesdropping because you guys think so differently. It's like, how can I connect you? What are you doing? How do we support each other? So can we start the conversation from that place? Start the place of how did you guys start creating these connections? What are you thinking of as you're creating these connections? And then as a listener is thinking, how do I duplicate this in my neck of the woods with my group of friends?
2:34it was magic when we came together. Total magic. It was like, it was a spark, you know, it really was, which is why we've had such longevity in this relationship. We met, can I say it on clubhouse? Yeah. We met on clubhouse in the early days, you know, which was a lot of people's lifesaver during COVID, at least it was for me for sure, you know, and I think we were all up on some stage at some point, you know, and it just slowly, everybody else on stage kind of receded into the background and it was just the three of us and people were raising their hands asking us questions and then i think susan it was your idea right you got us on a you yeah it was a serendipity it was not serendipity it was behind the scenes stalker and it supports our sponsorship i don't have situational awareness i wasn't even aware i had a stalker she's so stealthy she's very stealthy so yes we came together and created magic on clubhouse and what had happened is i was doing a room with someone else who was amazing and awesome and was getting a lot of feedback from people that it was super helpful, but they needed help on more issues because our room was focused on SaaS alone.
3:42And I had happened to listen to Chelsea and thought she was just amazing. And there aren't many people that I excitingly sit on a panel with because you're endorsing what they're saying. Well, time out. From a storyteller's perspective, did you know Chelsea before you heard her? I did not know her. So you're just hearing her and you're like magical. I am like, she knows what she's talking about. And what I loved about Chelsea is I would endorse what she's saying. I could disagree, but that doesn't mean her thinking was great. And she was grounded in reality. She was grounded in her own stories.
4:14And she led with heart as well. And she cared about people. And so I consciously started listening to her and said, is this going to stick? And it stuck. And then I said, okay, well, we have this powerhouse, public company CEO, board director. At the time, I was spending a lot of time in the startup world. And I was like, here's some things we need to round this out. We need someone who has done broader things as well. We need someone who has touched different industries. We need someone who can keep up with us. And so I went to my network and I started seeking. I gave a list of here's all the criteria I would like to find someone and got introduced to Jocelyn.
4:53It was magic. And I said, ladies, guess what we're doing? So you thought it was serendipity. It was. How did you get connected? Like, Susan, did you? We were on stage at some point together, I think. Because you did it very naturally and organically. Absolutely. I just learned the story about the stealthy stalking last night. So, yes. But then we were all up there, and we had really good chemistry, and it happened so organically. Your start of the story did happen, and it just wasn't my start. Six months later. Oh, my God. That's so funny. Wait, Susan, can you talk about how you endorsed Chelsea and what she would say?
5:25There's a certain term that we use. Oh, yeah. So we were reminiscing last night about our favorite term, which is we get onto things and there's so much greatness in this room and we sheep eat one another. And that was coined by Chelsea. It was brilliant because, you know, you get in a room with a lot of men and they happen to mansplain often. And instead of like really elevating what you've said, they tend to be listened to and take the credit for what you said. we do it differently around here. We sheep eat. Yeah. Yes. And Susan has her own personal twist on it. It's the woo-woo. Yeah, the woo-woo.
5:58Yeah. Okay. And so the premise and the framework of that show on Clubhouse was people asking business questions. Yes. And so one of the things that we talked about was creating those networks and supporting each other. And, you know, off camera, as we're resetting up this table, what I hear you guys just say is, oh, that's beautiful. Yes. Okay. Let me know. We'll follow up. I'm going to make an introduction. I'm going to do this. So when you talk about this and this level of closeness and accessibility, talk about the people who went before you. Like what was modeled for you to say, okay, I want that and I'm going to do this.
6:33And so I'm going to start, Jocelyn, I'm going to start here because I know we're going to get into the business questions, but I actually just want to lay the framework and figure out how do we pay it forward? How do we continue doing this? So how is it modeled for me and what I do now? So I have always had very strong women sponsors and men sponsors. And so I'll just give a couple of stories. When I worked in the Senate, there was a woman, her name is Ellen Donesky. She was my boss in Senator Rockefeller's office where I served the longest. Ellen would put me in any room, seat me at any table, make sure that everyone knew that I was fully supported by the Senator.
7:05And so that allowed me to kind of see what real sponsorship looked like and do what I needed to do in my job. Jay Rockefeller himself, the Senator, and this is a story I'll tell, and this is modeling behavior of sponsorship, Susan. We were negotiating healthcare reform. We were in the Speaker's office, the Majority Leader, excuse me, office. We're all sitting around a table. The Senators were around a table. Staff's in the back. Rockefeller calls me up, and he asked me a question. I answered the question. I'm going to go stand with the staff. Well, Senator Rockefeller takes it one step further.
7:33He pulls up the chair, table with all the Senators, like Kennedy, names you'll know, all seated around the table. It's a circular table in the U.S. Capitol. Only Senators. And he's like, pats it for me to sit down. And I was like, oh, oh, no, Senator, I'm gonna go sit back here with a staff. He's like, no, you're not. You're going to sit right here at the table where you should be so that I can talk to you. And if I have any questions, I'll just ask you. I just got goosebumps. And so I sat right down at that table. No Senator batted an eye. But when we think about sponsorship, that is modeling the behavior.
8:04When you are really for someone, you show up for them. You make it clear to other people. Yes. This is your person. And this person is completely qualified to do all the things. And so I've had a lot of great models. Those are just a couple of examples. And more importantly, great sponsors. I love that. My story starts opposite. I didn't have any sponsors. No, hold on. I want to be careful of the vernacular. So sponsors, how are you defining a sponsor? Because you've adopted that and be like, oh, yeah, you're not a mentor. You're a sponsor. The problem with the word mentorship to us, because we've talked about this, is that women tend to get over-mentored.
8:44Women tend to get mentored. Men tend to get money. And so men connect one another naturally. It's just been the way of it. Networks help networks. And so when we talk about sponsoring, it means that that person's name is going to come out of your mouth when they're not in the room. You put them in the room when they're not there because you believe in everything that they can do and they are the right person for it. And so I proactively look for opportunities to put all three of you in the room. And I know you do the exact same thing. Absolutely. And that's sponsorship. Okay. So you didn't have sponsorship.
9:17I didn't. I left my family home very early as a straight kid, high school dropout. I actually have a master's now, but I went through that path and it was very lonely. And I was very fortunate to get myself into Procter & Gamble where sponsorship was a thing. And it was such a big deal for me to see it. And it was, I, up until that time, I was so lonely. And then when I started getting it, I felt like I didn't deserve it. And that was the moment when I figured out that actually I do deserve this and I have a right to be in this room, that I made a promise to myself that I am going to spend my life finding magical people and sponsoring them.
10:03Because I never want someone to feel that alone and lonely if they do the work. Thank you. Thank you. Wow, Susan, I gave me chills. I feel like we're doing, I feel like we're doing that skit from SNL. Hmm. You can't help it. You can't help it. You just took it to church. Yes, that's right. That's right. Chelsea, Chelsea, tell us about somebody who sponsored you. Yeah. I love that we're having this conversation because it's actually a whole thing right now. I feel like Gen Z, Gen A even, they are not experiencing, whether it's mentorship and or sponsorship at all, and for sure not the way that we all experienced it in our generation.
10:45That's just, it's a lost art. And I don't know if it's because, you know, I think COVID accelerated, you know, the, you know, kind of loss of the mentor and the sponsorship, you know, model. or maybe it's because these generations weren't receiving it in the same way we were because we all felt just so grateful to be meeting people that might be willing to train and develop us. You know, I don't know about you're scrappy, you're scrappy. I mean, I'm like, we all had to sort of make our own way in the world, you know, and we were just so grateful to be there that we accepted all of that, you know, help.
11:20And I think that people aren't willing to give help that they don't feel like is being received without some air of entitlement, you know? So anyway, so I'll just say it's a lost art for sure. And, you know, I really hope that it starts to come back again, especially with Gen A because selfishly my kids are in Gen A, you know, but I do think I do agree there's a difference between mentorship and sponsorship. You know, I think mentorship is about training and development. And here's what you say when you go to this cocktail function, here's how you have to act on the golf course. Here's how you, here's how you would go and present this particular memo to this partner or, you know, here's, and then sponsorship, you're absolutely right, is about opening the doors, you know, spreading reputation, you know, around in other rooms where that person isn't, you know, and I think that to your point, Jocelyn, you take sponsors and mentors that look like you and kind of argue that you'd model yourself after a woman, for example, but you also have to take them from out of left field, completely, totally not you.
12:17That's right. Because those, like I said earlier, the pale males and stales or whatever, those are the guys, you know, or whoever that are going to open doors for you that you didn't even know existed. Completely. Absolutely. It's the people that look like us that open the doors. We're like, I want to go through that door. Can you help me get a key to it? It's the people that don't look like us at all that'll get you in places you didn't even know were there, but you should be in there, you know? Yeah. Like, here's a door you didn't know existed. Yeah, absolutely. Absolutely. And I've had them all different kind of ways over the years.
12:47And then the cool part about it is once you get to 52, I think you're like in my marathon bracket, right? You're a little young baby. I'm not saying anything about that. But once you get to this point, you still have those people in your life, but they become colleagues. And you can still learn from them because they're still a little bit ahead of you. But now you're sitting shoulder to shoulder. They might even be asking you questions along the way because they want that new state-of-the-art perspective. So then it just develops into your wonderful personal board of directors that you can go back to as a trusted advisory group when you are at a loss with your own people, you know?
13:21I also think this ties back to how we all came together and why it was magical, because we're sitting here talking about sponsoring folks and the importance of it. And all three of us genuinely wanted to continue to find new ways to give back, especially in the hardest times of the pandemic. And that's why we were doing it. There was not anything in it for us. And outside of that joy of being able to find new avenues to find the people that we want to lift up. Yeah. And I want to interject a little bit of hope for the Zers and the Xers and all the Aers. I do think COVID was a great democratization.
13:55I think when we look at Clubhouse, we look at, and I know I keep shouting out LinkedIn. I'm not a paid advertising for that. Maybe I should be. LinkedIn, put her on your board. You'd be lucky to have her. But the point being, you can, I feel like the Gen Zers, the Aers, everybody, you have that access in a different way. And so maybe it's more one-on-one, but to your point, Chelsea, the, you know, big groups of, you know, whether it's the baby boomers or others really taking on that mentorship mantle. I just think that the way that work has transformed, I'm not going to say a whole lot more about that, but I'm just going to interject.
14:26I think the hope and why we came together and the workforce, as it changes, more women are becoming entrepreneurs, more folks are out in the world and don't necessarily have an infrastructure. So I'm hopeful that the democratization that happened in COVID will continue. And a lot more of that one-on-one sponsorship mentoring is happening and that people are really connecting around the money, around building generational wealth, and around just whatever they want to have happen in their lives. I love this. I'm going to pop in. So just before we started recording, I want an Instagram to source questions from people who wouldn't otherwise have the opportunity to ask these questions.
15:02Yes. But here's a question that was right in alignment. Now, I'm going to start it up and it's be lovely, be you. She asked, how do you choose a mentor and assess the ROI when it seems intangible, but of high value? Yeah. You can make a mistake, but just fail fast and realize this isn't the right person for you. You know? Okay. But yes. Yeah, it's okay to make a mistake there. But I'm going to break this down because somebody's listening and she's like, assess it's not right. Okay. But how? When? Why? What's too long? What's too soon? I mean, the first one is always the most interesting one, right?
15:32And then I feel like it opens the gate to, you know, the floodgates to the rest of them. But, you know, you have to have some sense of purpose, right? You've got to set out for yourself a strat plan, whether it's a year out, three years out, five years out, whatever. So you have to have some shape around where you want your career to go. And you pick somebody who's 20 years ahead of you. And I think like we were talking about this earlier, in addition to what we talked about during our chat about, you know, say yes to everything. Also ask everything. Ask for everything. You were talking about how you got your first house a while ago.
16:05You wrote a letter to the seller and, oh my gosh, the gumption to be able to do something like that and then get that house. You can reach out to somebody on LinkedIn. Now I'll be a paid advisor too on LinkedIn. Yeah. We should all be paid advisors. A paid promoter. You can DM somebody. I've gotten some crazy DMs from people where I was like, you're an MBA student? Wait, what? Exactly. But then you can forge a connection, you know, and that, how else are they going to reach out and get me unless you're at an organization together? In which case, make a meeting, make a 15 minute meeting. It could even be over Zoom and say, look, I admire where you are.
16:40You're 20 years ahead of where I am, but in 20 years, you're who I want to be. Here's the reasons. Would you take me under your wing? Would you walk me into those rooms so I can see what the dynamic is like? You know, would you talk to me about, you know, the five steps to, you know, how X, Y and Z gets done. And the worst that can happen is you get a no, you know, but you'll probably still get a LinkedIn connection out of it. And then who knows where that goes? I want to build on that because I think that can work half the time. I think the other half, you don't want to ask anyone to be your mentor.
17:11And so it really is reading it. What I think you do is you do exactly what Chelsea just said, is you do your research, you know what you want, and you find someone who's been there, done that. And you reach out and you get asked them for something very specific to help you with that. And then what you do there, it's easier for that person who isn't committed to you yet to do one thing that makes them feel good because it's leveraging their experience. They give you that piece of advice. Then what you do next is you follow back up and you let them know how you applied their advice and what happened.
17:42Go to Orbat. It's how our relationship started and And why I was so wildly attracted to you, Jasmine, because you followed up and you said, this is what I did. Thank you for taking your time. This mattered. And then that person now has some buy-in into what you're doing. They have some ownership into your results. And you can start letting that relationship develop more naturally. You're not asking for that huge commitment up front. By the way, these people are in your daily life all over the place. This is what I was going to say. They sit in the office next to you. They're an advisor on something you're working on.
18:14It doesn't have to be hard. Yeah. It's a good, good point. They're all over the place. Just look for them and make the ask. And I would say to Be Lovely, I would say to Be Lovely, it goes back to what I was saying earlier. How are you leveraging your current networks? If you look up and you look around, your mentors are often already there. They're already in place and they've already been mentoring you. You may not identify them as such. And I take a more amorphous approach to things. I don't necessarily do all the planning. I'm a little bit more serendipitous. And so my mentors were always there.
18:42We've talked about it. They were always there all the time, like guiding me gently, advising me gently. And so calling them, sometimes I may not have ever said you were a mentor. But when I look back, hindsight, oh my goodness, this person opened all these doors and maybe they were a mentor and sponsor. So I would say to our listener, you know, this person is probably already within your network. And that makes the connection and the bond that much more easy because they are already invested in your success. And it could be a friend. It could be a colleague. It could be a family member. There are lots of ways to leverage people in our lives to help with our journey.
19:18Okay. As a point of clarity. Can I say that we all come at things differently and it's awesome. And I love it. Yes. Yes. And it should be. But Be Lovely Be, you had said to assess the ROI. So let's bring this back down. Let me get there. There's people who are like, I want to pay for a mentor. Do you guys agree with me? No, no, no. No. No. And I'm adamantly opposed. God, no. What? Vehemently opposed. Absolutely not. This goes back to what Susan was saying. That's a coach. Yeah, but also what Susan - That's not a mentor. You can pay for a coach. Okay, that's fine. But also that's a whole other ball of wax we won't get into.
19:50Okay, but that is, no, a mentor is doing this because it's generational fall forward. They want to have someone to pay into their social security or whatever, right? Like we're doing this to bring up the next generation. Yeah, it's like a pay forward, you know? I mean, we're not doing this for money. We're doing this to help, you know, the next folks coming up. But the ROI thing is also, I love that she's asking that, but this is not a thing where you can measure ROI necessarily by, okay, well, this one thing worked, and so now I'm going to go back to that same person. I'm going to keep going back to this well until it doesn't generate anything.
20:21It could be 20 years until that thing develops into something. It doesn't hurt. It doesn't take you much more than 15 minutes a month to stay in touch with somebody and stay in their orbit. You never know what room that person's going to be in. You never know, right? You never know when you guys might be around the same age at some point and now you're sitting shoulder to shoulder and you've just developed a professional relationship along the way. We don't need to cast people aside because next month I didn't make more money or get that promotion from talking to you. The ROI part, the mentorship.
20:55So no, don't pay for mentorship. This goes to Susan's point about women, people of color, frequently over-mentored and it is not necessary in all cases. People should be educated and put in the work, but it's not the over-mentoring and over-education, not necessary. But when you think about ROI, it goes back to something you and I talked about previously. The ROI is the relationship itself. Full stop, right? The fact that you have this relationship, you don't know when that relationship is going to pay dividends. You don't know what those dividends are going to be like. You don't know what moment in your life you're going to be in, which is why mentors and sponsors show up in all kinds of ways, shapes and sizes, right?
21:33It may be a personal issue. It could be a professional issue, but your ROI is the relationship itself. And I'm going to just keep underlining that, holding all of it, because that is the return on investment. The fact that you have it. So true. Play long-term games with long-term people. Yeah. So what do you guys say to the person who, okay, I'm just going to call it for what it is. Okay. Please. You guys are very strong and promising. And in a room full of people, you would stand out for nothing other than your sheer will to succeed. Now, there's somebody who's listening who says, nobody's ever brought up, Senator Rockefeller never has pulled up a chair for me.
22:13We're not even saying that that case, there's their version of the senator and nobody's ever opened a door or held an elevator and they can't get a break. And so is this a you thing, you got to do something to be remarkable enough to sit at the table? Everyone's remarkable enough to sit at the table. It's just what table you sit at. And everyone's remarkable in your own network. That person might not be Rockefeller in your network, but you don't know what that person is going to be in 10, 5, 10 years. That person could just be remarkable in the organization you're in right now. Maybe they've never been on the front page of the paper or testified in front of Congress, but they can help you within your organization.
22:53And now you join, we were talking earlier about joining trade organizations or attending panels or conferences or events. You're going to meet people there. And slowly but surely, everybody can get. Everyone's six degrees away from Rockefeller, trust me, or Rockefeller-like or whoever it was you were talking about. I can't remember. But yeah, I mean, everybody is six degrees away from whoever it is that you really aspire to meet. But don't discount anybody in your network. They're all important. And we weren't always fully formed. And I'm not suggesting I'm fully formed now. But when we think about the moments of Clay and when we were being molded in early days, it was people like my friends who I went to college with, or friends from high school.
23:30It was, you know, those are folks still in my network. And, you know, it might be a connection point for something that I need for my family in Atlanta. It might be, you know, hey, you're the concert promoter for so-and-so and I want to go to this concert. Like, it doesn't have to be a Rockefeller level. Every relationship is valuable. And we have to think about not just those big moments, maybe when we're fully formed or still in the process of being formed, but it's those small moments at the beginning and throughout life that really matter. Those relationships matter. And again, I'm going to go back, the relationship itself, ROI enough.
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24:01But your people who are going to naturally mentor you also don't want to feel like it's transactional. That's why I hate it. I not hate it. That's why I want to steer your person away from using that ROI concept, you know, or from even the idea of, well, there's nobody as important in my network as Rockefeller. So what are we really doing here? I want to pay somebody to. Nobody wants to feel like they're in a transactional relationship. They want to feel good about what they're doing for you, and you want to feel good for having received it. So I think you just kind of flipped that concept a little bit.
24:34Can I just say the most important people on my network are the cheerleaders, my friends, like you, right? Yes, we're all at business, but I have folks who, and this is my kitchen cabinet partly, but it's like my lifelong friends who, you know, there's nothing other than being my friend. That relationship delivers, and I know we don't want to use the term ROI, but it delivers every day because they tell me, hey, Jocelyn, you should be thinking about this, or you're overreacting here, or why don't you go take a vacation? Those are the things that really matter. And when we have those people in our lives, they are mentoring us along the way.
25:10They're giving us what was made in a different way. Yeah. What's that phrase that you are the sum of the top five people you hang out with? That's exactly right. Surround yourself by. Yes. Look at those. Look at that list. And I just adding to that, we were talking before we started taping about one of the things that we found interesting is that all four of us here didn't start with the leg up. None of us came from here is our family money, here I leave schools, any of that. We all figured out at the beginning, I think the common thing was do good and it comes back. Like it's what you're saying about not being transactional.
25:54It's about what you're saying about the relationship itself. It's like put yourself in rooms and be a good person. Help other people and then ask for help back. Have the courage to do it. And that's what it really takes to get started. I think it's like a perfect segue. I have another question if you guys would allow. Oh, of course. The Annie Method, she asked, how do you manage closer relationships seeking more from you as your success grew? That's a great question. That's an excellent question. You know, I, the people who are meant to be in your orbit, so you can talk about the folks that you mentor or sponsor, and I have a lot.
26:31You know, I think people want to see you succeed so they understand the ebbs and flows, right? They understand that at certain moments, as long as I'm authentic and I show up authentically for people, sometimes that doesn't mean I'm consistent. It doesn't mean you're going to reach me at all times of day and night. But you know that I'm there for you when you need me. And so I think the folks who, the way that those relationships work best is that you understand I'm human too. Like you, again, not fully formed, not perfect. I make mistakes and fail every single day. But that's part of the journey, right?
27:08I want, when I think of the folks who are my mentors and sponsors, they fail. Sometimes I can't reach them. You know, they have human experiences like the rest of us. And that is what attracts me to them more because I was like, you know what I've gone through. That's how you listen to them because you're in a bad, bad spot. And they're like, let me tell you what happened when I was in this awful spot. Yeah, totally. Okay. But what I think she's, I mean, I'm sorry. I don't want to, I don't want to, I feel like though, because what I felt like she was asking, and maybe I'm not interpreting right, but it's how do you manage close relationships seeking more from you as your success grew?
27:42Oh, Oh, yeah. But I was saying, but this, can I add? Yeah, yeah, no, please. As my success grows, the expectation is that it's more time and more people, right? And so what I'm saying is for the more time, more people, like the expectations, I'll give an example. I have a mentee and we used to meet on a pretty regular clip, right? And so as my time gets less and less, I don't know if this is a success thing, I can't even talk. As my time gets less and less, I have had to manage that mentorship and mentoring relationship to say, I'm still here for you. And that was my point. Like, it changes too.
28:18The relationship changes too. But the folks who are with you, they don't mind that. They're like, they're clapping for your success. Got it. Right? And they understand because that's something they may want to do. And they see you as a person. They don't see you as a, you know, this is a person over here. And, you know, not really a person, but this, you know, ideal. I say no a lot. Yeah, I say no a lot too. And I also convert, I do convert some relationships that shouldn't be mentor-mentee or sponsorship relationships that actually should be advisory relationships, consulting relationships. I'll convert to, we can still have these conversations, but I'm giving you, this isn't just I'm fostering along your career.
28:59I'm helping your business. Okay, Chelsea, can you please, please, please define the two? Can you please, please define the two and then educate people about the difference? It's like the Supreme Court said about porn. You know it when you see it. Oh, gosh. You're a one-liner. They really did say that. They did. They did. They really did. I use that line now for product marketing.
29:26You know, but you know when you're starting, again, when it starts to feel transactional, where they're coming back to the well and you're like, am I running your marketing department? Am I teaching you how to run your HR? You know, you know, when it's less about I'm helping you, you know, leapfrog to the next part of your career too. I'm just telling you how to run your division now, you know, or I'm just helping. And so you can feel when that starts to happen and I'll let them get, you know, one or two, one or two, you know, go comebacks to the well or whatever, you know, but then I'm just sort of like, gosh, you know what, this actually is what, how I help people in my consulting.
30:01I have an advisory business, a consulting business. This is actually how I help people on the other side of the house. And I really do feel like you'd benefit if a lot more, if we had a much more formal relationship, you know? And so why don't we convert this? Here's my monthly retainer. I don't do hourly, you know? And here's my monthly retainer and let me know. And then when you make people put their money where their mouth is, they straighten up and fly right pretty easily, right? They either do convert to consulting and now you're just on a nice retainer and hey, you generated some business for yourself or they get back to just the pure career stuff, which I'm happy to talk about all the live long day, you know?
30:39I'm with you. And I think that it's how you say no, right? Because what you were saying was when you are now being, taking advantage and you are making the relationship as a mentee more transactional, I'm okay saying, okay, you want to be transactional. If I'm making you money, then don't take advantage and pay me for it. I also think if it's not the relationship that you have that's asking for more but you're just getting too many requests from people to serve them, saying no, not me is really helpful. It's like being able to say, you know what, I don't have the bandwidth for this right now, but let me connect you with someone who I think could really help.
31:15So you're giving but you're not committing and they get what they need. And there's something really wonderful and powerful about the no, not me. Yeah. Can I just add, you're seeing some magic here with these two. So I lead with heart. And you see, part of my challenge is, I may never convert some of my folks. Because I'm like, I can't possibly. But wait, hold on. Do we understand what's happening here? They're mentoring you. I know. They do it all the time. They do it all the time. Oh, my goodness. I love it. They're so good. But I'm always the, well, yes, I will help you and I'll be. But this is why this is such a great question.
31:50And you're seeing the mentoring. Let me tell you, I have a lot more time. I might be, my bandwidth might be totally taken up for these mentoring conversations, but I have all the time in the world if you want to pay me. Yeah. Okay. And that's how you should think about it. Your schedule will free up dramatically if you're getting, if it's a$20 ,000 a month retainer on something. I love it. I love it. I love it. I do want to make it, just bring it home on the fact that I think that there is a difference between how we react when that question sort of set us up for taking too much as you get better in your career and that i think that what you've seen is how we all react when it starts to become transactional to repeat and gp what uh joss was saying is if someone else a mentee makes something more transactional and is wanting more i back off really quickly because that's not the relationship I'm signing up for.
32:46Okay. Switching gears. I.Acri said, when is the right time for me to launch my product? I love that question. Oh, well, we got a lot of answers to that. Who's going first? Why don't you take that one? Yeah. I mean, first of all. Hold on, you guys. You guys just understand what just happened. It's like, hold my beer. Hold my beer. Hold my beer. Hold my beer. Yes. Is there a need for your product? And you don't have to be, unique. There could be 8 million other products just like this one, but is there still available TAM? Right. So is there still... Total addressable market. Yeah. Total, thank you.
33:23Total addressable market. Thank you. You'll put it up on the screen. But is there still, are there still people available out there and a large enough one that it makes sense from a monetary perspective that actually want this product? Again, yours doesn't have to be the best, doesn't have to be perfect. Doesn't have to be the filling in a niche that's never been filled before. None of that. That's all very daunting. So that too, do you have a way to make this product that is scalable and doesn't keep you in debt for the next five years? Because I don't like this whole, we're not profitable for five, 10 years.
33:58Like, yeah, like, are you going to start making money off this thing pretty quick? And is it scalable? So you're not doing it in your garage forever. Do you see a supply chain out there or a way to make this thing? Right. Three, do you understand? And then I'll shut up. Okay. No, it's good. This is excellent. And then, you know, three, and there's obviously 8 million other things, but three, do you or do you have somebody who understands putting aside brand marketing? Because as the founder, I would assume you know how to do brand marketing for days because it's your own thing and it's your baby.
34:33Do you have somebody who understands marketing technologies? Period. End of story. Because if you are not state of the art on whatever today's best marketing technologies are, you're sunk. I don't care how amazing it is. Okay, go. Okay, so I go the opposite route. I love that. Okay. I'm like, Jaws is ready to go and I just jumped in. No, go, go, go. I think it's a big old, it depends on your business. so if you are launching a product that um is a physical product that you it's going to take you you're going to have inventory it's going to take you six months to change something on it when you find out what people love and hate get a little more in market get some real learnings first before you go if you are doing a services business or if you are doing some tech businesses then find a way to launch yesterday.
35:25And that might not be a full launch. It might be I'm putting up a page that asks you to enter your credit card to buy this and then I give you a message that I don't have a product that put you on the wait list. Like find ways before you are going all in financially to really support what Chelsea was saying and find out if what you have is right. How do you talk about what you have? And the only real way you do that is by getting yourself out there. And so do it smart, do it carefully. make sure that you're not promising something that you can't deliver on. Or if you do promise something that they know it's future and you create a magical, wonderful cult from the shared problem, and they'll give you that grace when you're figuring it out, but go in those situations.
36:09So it really does depend. I'm going to sheep eat everything that you guys said. I think you have to really, as you've said, do the work and make sure you know, like you can't just say everybody wants to be a founder. It's a sexy thing. and everyone wants to have a product. So you have to really know, is this product viable? What market am I talking about? What are the macroeconomics that I'm starting this business in? And is it going to work from that standpoint? So I think everything that you guys have said is absolutely true. Now, the other side of that is, I do want people as they're thinking about founding a business, we don't want to say don't do it.
36:42And failure teaches us lifelong lessons, but know what you're getting into from the beginning because you don't want to, as we talk about, generational wealth. There's a fast way to not have generational wealth is if you fail horribly and have spent all of your money because you didn't do the research. So I think there are lots of layers there. Okay. So I'm going to repeat because I take notes. This is how I learn. If you have a question, when is it ready to launch my offer? Chelsea, focus on the total addressable market, figure out the path to profitability. This is not going to be, I'm going to be in debt for five, 10 years.
37:17There's no glory. There's no glory in that. And Then understand the latest marketing technologies. If not you, then somebody on your team. Susan says, it depends. If you are doing a product, it's okay to go a little slower. If you're doing a service, move as fast as possible. But the goal is always, can you deliver on the promise? And Jocelyn had said, number one, do the work. You have to understand what you're getting into, understand if it's viable in the macro considerations. And then she had said, lastly, know what you're getting into. And that's where I have a question. I never knew what I was getting into.
37:47Like, come on, you guys. It's like, did you guys ever know what you were? I mean, isn't it like a big thing? Like, how do you know? Like, what now? No, somebody's listening and be like, what do I need to know? I'm going to challenge you. Okay. I think you knew what you were getting into. There's an evil empire in you. Like there was in like Jeff Bezos. It wasn't like, I'm going to sell the most books on the internet ever. No. He was like, I'm going to world domination. I'm going to sell everything everywhere all the time. Only Alibaba is going to challenge me and not even them. Right. I think every successful entrepreneur like you, there's something where you might not be able to predict the future, but you know what your empire is going to be.
38:25You're thinking world domination always, right? I mean, I think so. I don't think you're ever thinking small. Okay, but I hear it as a difference. And I mean, let me hear the nuances. It's know what you're getting into and then know what it is you want or knowing the vision. Okay, getting into, I think, would, and then I'll shut up. Sorry. No, no. But I think there's no – Chelsea, have you met you? If you knew what you were getting into, you'd never do anything because the hard work, the sleepless nights, the missing the meals, the missing everything and all the time and all at once. So knowing what you're getting into, don't even put that in the back of your brain and don't think about it again because that'll be paralysis.
39:04So I'm going to – I think there is a – here's what I want to say about when you started thinking about getting into the various markets, photography. content, SaaS, you did have to know something about the market. You didn't just say, well, and maybe you did, but I believe that you've done, you did know. And if you're offering a product, you have to know something about the market. The distinction, I think, in terms of, you know, you're just going to jump out there and you don't have to know everything. I think that's a different level. I think it's on a different plane and I don't know exactly how to articulate it.
39:39So I'll just give an example. For me, I said, my career has been serendipitous. I've never planned this is what I'm going to do ever. Right. But in politics, I knew a little bit about politics. I knew the basics of politics. I had done the work. Did I know how my career was going to go? Did I plan any of that out? Absolutely not. And I went like, I just jumped right into it. I think the difference is you have to know a little bit about the market that you're getting into. And that's what I mean. But that does not order your steps. You can just like, I'd jump off a cliff like in the political realm having no parachute, but I knew I would land.
40:12Got it. And there is a difference too, a slight difference of knowing what you're getting into in a smart, know your market, know your customer, the things you're saying. Yes. And knowing what I'm getting into as the emotional journey, I'm about ready to go through hell. And there it is, you're ahead of your skis, you're building a business. You can't define that. You can't listen to that. You can't, people have, I'm told, go through horrible childbirth and then have another baby because they don't remember that pain, but the pain is real, right? The pain and building is real. And I think that you can't really know until you know how bad and how hard and how lonely it's going to be at moments.
40:49But you also don't know how great, how much you're going to learn, how much you're going to grow, the people you're going to meet in the wrong way, and the human become because of it. You don't know that, but you will experience both. so before I went to law school, I read a book called 1L by Scott Turow. Oh, yeah. And I mean, this is like, this is the book that you read before you go to law school. And he literally on page one is saying, don't go to law school. Yeah. Like if you're going for all of these reasons, don't go. And then he gets into explicit details telling you the horror stories.
41:21Yeah. And so. And they're all true. And they're all true. All of them. He's not wrong. I experienced them all. The reason why that book is still in print and still doing extraordinarily well is because it spits the truth. So if somebody had told you all the painstaking experiences, would you have even listened? No, I mean, you know what your billable hours are, your minimum is when you go to a big law firm like I started out with, you know? But in business, if you wrote the 1L for business owners, do you think that anybody would even adhere to your advice? What do you mean? So like if I, oh, yeah, like don't start a business if.
41:58If you're an entrepreneur, if you're a small business founder, you have something in you that is a burning compulsion to make that product, to develop that service, to provide whatever it is, to build this business around this. If you don't, you shouldn't be doing it at all. Like Scott Terrow said about law school. Okay. If you don't have that, you shouldn't be doing that. Can you say that again, a little bit slower? If you don't have what? If you're not compelled to do this thing, notwithstanding what everyone's telling you about, you know, the hours, the things you're going to miss, the meals you're going to miss, the relationships that you might burn a bridge in or whatever, you know, the debt, the debt, whatever it is, the sleepless nights, the stress, the anxiety, difference between the two, of course, is stressing about something that exists already.
42:42Anxiety is worrying about something that has not yet come to pass, you know, and you have both when you're an entrepreneur. If any of that deters you and you don't have a compulsion to move forward with your thing, then you shouldn't be doing that thing. I'm going to take a different view because I do think some of life has to just be the journey, whether or not you have a compulsion or not. There are things that I would tell you I've done, but I haven't been completely... I'm like, oh, the NFL was an example. I didn't want to go, had work-life balance, but it turned out to be amazing. I didn't have a compulsion around it.
43:19I know that's slightly different yeah that was my career at that point in time yeah and I think when you you talked about American Apparel right that wasn't completely uh like I am so committed to doing this and this this was my path this is what I wanted to do so I think there is some it's a it's both and yeah right it's the intersection of what you're saying because it is fine I think that it's some people have a compulsions some people won't yeah it's what you both are saying which i man i believe is find a purpose bigger than yourself in that business in that one or you won't get up the 75th time someone kicks you with that that's right you had you but the same thing that i am right you want to success yes that's right you want to be successful that's right you want to be taken seriously in your lane whatever that is absolutely so that's it right and this person that wrote in this question is compelled by their, they want to release this product, or I can't even remember what was it.
44:15Which question this was. And I do think it, I think there is a difference between being compelled and purpose. Yeah, define what compel is. Yeah, I think a purpose. So like I look at, when you asked that question, the first thing that went through my mind is, I would do the businesses I've done, I'd make the choices because I would never want to give back learnings, but maybe I wouldn't do hardware ever again. Maybe I would going back, I wouldn't have done hardware. In retrospect. So what went through my brain while I was processing real quick was hardware is hard. They say that because it takes you 18 months to change anything because you are so dependent on other people's errors.
44:54When we had Waggett, the best supplier in the world put the wrong product GPS module in 80 % of our units. And we couldn't even figure out why. So for five months, I had to wake up not knowing what the problem was. Tell me your problem. I'll go solve it. I nearly lost my mind. in that process. And then thank gosh, we had a community that was a cult and gave us grace because it took another year and a half to get the product out and millions of dollars because it's so capital intensive to fix that. And even if someone else's fault, you have to wait for the parts, you have to do all that, right?
45:24So it's like, there's something so hard about it. And I was sitting there going, I don't think I would. But then I was like, do you know what? If I go back in the time machine and wouldn't have done that, I would have lost the opportunity to save animals lives period and there are animals that would not have had the life as long as they could have as healthy as they could have been and i wasn't willing to give that up i think it's a purpose i think it's yeah not a compulsion but a purpose yeah nobody could have told you anything when you went into that business they would have they could have said to you you're gonna have all these issues and you're gonna say i'm equipped i can handle this i can solve those problems as they come down the pike in retrospect now you're like exhausting but you know but nobody could have told you nothing.
46:05You stormed through walls. Yeah, that's true. Okay. Speaking of storming through walls. You're right. Yeah. And a nutritious, a.nutritious.notebook asked, working on weekends when you are starting a business, how do you balance? Do you? Yes or no? There's no balance. There's no balance. You just got to, listen, there's a friend of mine in law school read a piece about like, how do you stop sleeping? Like, how can you like cut sleep out of your day or whatever. Obviously impossible, but still, that's the mentality. I mean, you just have to learn how to get up. You just go dark to dark. And you put stuff around the margins that normally would fit into a person's actual day, and you just put it in the margins.
46:43And people have to learn to understand that about you because you're an entrepreneur and you're starting a business. Are you okay giving me a personal example? Yeah. I mean, the year I made partner in my law firm, that's just one example. I mean, I built 28 ,056 hours that year. Built. So that's not all the admin stuff that had to go around it. And that's, I had two kids already and I was divorced. So like I moved my parents into my house and I set up, I had two offices in my house, my actual office and my dining room table, because I had two different piles of things that I was accomplishing, you know, and I just was like around, I mean, I just, you just, my kids were there, but they would just be in the other room and they might touch base with me once in a while, but mostly, you know, I mean, when I was at American Apparel, I think I said this in our talk earlier, there was a couch in my office.
47:30And for the first several weeks on that job, I slept on that couch and I would just go downstairs to our store, which was in our big sewing headquarters. And I would just buy new clothes that day to wear, which wasn't super appropriate, but whatever it was. I mean, it was like leggings and a bodysuit, but like, yeah, but you know, I mean, I just, when you are wrapped up on something, that is the thing you need to be wrapped up on. And yes, there are things, obviously, if your kid is sick, or if you have to go to a parent-teacher conference, you've got to figure out a way to fit those things in.
47:59But you work 80, 90 % of the time throughout your whole life. I mean, that is, you know, if you're not going to succeed in that, what are we doing here? You know? I have two things to add. I love what you're saying, because what you're saying is what I've heard, Jasmine, you say on your podcast, which is before you start something, define the price you're willing to pay for it, because it's going to require sacrifice of something. And And you're sitting here, Chelsea, giving a really great example of what you've shared with your audience in the past, which is define that price up front. And then I will add that I think the balance thing is ridiculous because if you really peel back, what does balance mean?
48:37It means you're 24-7, every second of the minute, working really hard to keep the pressure really equal across everything. And you're working so hard at it. And that is going to give. And it's not what we should be striving for. There's this idea of integration. of defining, as you put it, what price you're willing to pay. And then how do you integrate your life in a way that sometimes you're going to be all in on work. Sometimes you're all going to be all in on kids. Sometimes you're all going to be on yourself. Yeah. That was a timeline along your whole life. Yeah. Because later on, I was able to pay all kinds.
49:08So during COVID, I moved my daughter and her boyfriend into the house so they could be part of the bubble. And then my ex was there. And then my son was living there. And we had the cat. And we were all just roly-poly around the house. And I just was like the most delightful thing in the world. And I was actually why I decided not until spark landed on my lap. I decided not, we didn't even go into this. I decided not to take a third CEO gig because I was like, I want to see my kids through up and out of high school into college. Cause that's a really critical period, you know? And so then I had, you know, I was sitting on some boards.
49:40I was definitely not working full time, not, you know, on the weekends or anything. I'm not management. I'm, you know, head in, fingers out, you know, that's what they say about board. and so I captured what I thought was even a more critical period of time in my kids lives you know getting them prepared and into the schools that they desperately wanted to go to and then getting them packed and then moving them in and reconnecting with my ex-husband their dad to do that as a family unit and I experienced all of that you know it was all that hard work at the beginning allowed me to completely swing the pendulum to use your word and be balanced later on in the timeline, you know?
50:18Totally. Yeah. And as I've said, I don't believe in work-life balance for all the reasons that you guys have talked about. You have to define balance for your own life and career. And, you know, it changes as time goes on. So, yeah. So speaking of the swinging of the pendulum, we've covered a lot of topics, but just before the camera started rolling, Susan, you reminded, I'm not going to say us, at least not yet. And I'm working toward it, but you said why we do what it is we do. And there was a founder who had sent you a message and we don't have to get into the message unless you think it's appropriate if we leave people out or leave like any sort of identities.
50:49But there was this thing. What is the overall theme of why you do it? Yeah. So right before we started, I won't give details outside of Sam. Your text to me made me say, hey guys, pause. This is why we do what we do, which was you took some advice that you had to do on the people side. And you had a hard discussion that ended up firing someone and you know what's better for the whole machine and you did it. And I am so proud of you and being able to watch you grow and be able to do that hard thing because I know how big your heart is, but do it for the good of the system. And to know that was incredible to watch.
51:29And it was the example of why the four of us do what we do because we really can see the impact and the help that we make. Chelsea, why do you do what you do? Well, anything I do ever at this point is for the benefit of my family if you really want to get down to the fundamentals. I know that's not the answer you were looking for. No, I wasn't looking for an answer. I'll give you the business reason. No, no. I was looking for the truest thing because I think that what comes up as truth is inspiring and empowering to other people. It is okay. I do what I do for my family. I do. I really do. I was raised by these incredible parents who did everything.
52:05They maximized the hell out of very little. It was like that book, Stone Soup, that we read to our kids where, you know, yeah, I don't have to get into it. Look it up. Stone soup. Ding. But, you know, and that came from generations of generations of generations of people before them that had taught them how to create a net, whether it's economic or love or whatever it is for the next generation coming. And it's a small family, but it's a strong family. It's strong DNA that It comes from both sides. And so I just feel like it's my obligation, and I love this obligation, to hand that tradition down to my kids and to make them feel like they've got a net.
52:47So everything I do at this point, the examples that I set, my core values, money that I make, the house I provide is for my family. And if I may, from an outsider's perspective, when you say is to create a net, for people who are listening, you're helping them build their own net too. Yeah, and I'm trying to teach them how to fish instead of giving them the fish. Yes and amen. Jocelyn, why do you do what you do? It's very simple, just to leave the world better than I found it. And, you know, highlight, underscore, bold. Yes. Really, people have poured into me, so it is incumbent upon me to do the same.
53:27And I don't have kids, but I have nieces and nephews. And they will inherit a very different world than I inherited and was born into. And so I feel like when we think about generational mentorship or generational sponsorship, we have to be the ones. We have to be the change we want to see. Beautiful. Jasmine, why do you do what you do? I do what I do to give more than I do. If I can give 51 % to the 49 % that I have taken or have been generously given, I will know that I did the thing that I set out to do. So thank you. Thank you for asking. Ladies and gentlemen, watching and listening the Jasmine Starr Show, we've always maintained it's just one piece of action.
54:12And so today we're going to up-level it because we've never had three guests on the show. So we're going to ask for two things. We're going to ask for two things, two pieces of action. Number one, what table can you add a chair to and invite a person to? There is somebody who wants to sit at your table, even if you think you're sitting at the cafeteria table that all the nerds and like the goths sit at, somebody wants to sit there. Add a chair to that table. I'm a nerd. And number two, can you ask somebody for something as uncomfortable as it may make you feel? Those are the two action items because the women seated at this table have done those things tenfold.
54:49And they've set a proof and a framework that they have been told no more than they have been told yes. And they have opened doors for other people who have expressed appreciation and expressed ingratitude. And they continue to do that. So they have proven that they are better on the other side of it. And we all hope that that is the same for you. Thank you. And thank you for watching and listening to the Jasmine Star Show. It is an honor and a privilege.
From the publisher
STOP: you’ll need to prepare your hearts for this one…
You’re about to experience an inside look with some of the most brilliant minds discussing business, entrepreneurship, and development.
How brilliant you ask? Well…
Jocelyn Moore: Jay Rockefeller, (the U.S senator) pulled up a seat at the table for her, literally.
Chelsea Grayson: American Apparel and True Religion recruited her to be their CEO, and she made them profitable again.
Susan Sierota: built and sold a billion-dollar business, and is now my mentor.
If you’re ready for a discussion on what it takes to truly make it in business, these women have walked the walk to turn their desires into reality and have some invaluable insights to share.
In this episode you’ll hear personal stories of the emotional aspects of entrepreneurship, practical advice on seeking mentors and sponsors, and the answers to some GREAT business questions from my Instagram community.
Click play to hear all of this and…
(00:00:01) Introductions of the BRILLIANT women in business participating in the roundtable conversation.
(00:02:09) How these three women first connected and changed lives (like mine!).
(00:03:30) The importance of sponsorship and how it differs from mentorship.
(00:07:04) Personal stories of how these women were sponsored and the impact it had on their careers.
(00:10:45) What the younger generations need to succeed.
(00:13:13) The importance of giving back and supporting other women in their careers.
(00:14:38) Advice on choosing a mentor and assessing the return on investment.
(00:16:30) Strategies for reaching out to potential mentors and building relationships with them.
(00:17:42) The importance of letting relationships with potential mentors develop naturally over time.
(00:17:46) A discussion on identifying and leveraging your current network for mentorship.
(00:18:53) Debate on paying/charging for mentorship/
(00:22:05) The importance of relationships (regardless of the person’s current status or connections).
(00:25:52) How to manage expectations and boundaries in relationships.
(00:32:29) The right time to launch a product or service.
(00:35:46) What you should know BEFORE launching a new offer.
(00:45:43) How these women balance personal life and entrepreneurship.
(00:50:28) The underlying motivations that drive entrepreneurs.
For full show notes, visit:
https://jasminestar.com/podcast/episode418
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