Ditch Fear Tactics—Here’s How to Market with Positivity

0:00If you've been feeling stuck in your business and wondering if you're the reason it's not growing faster, I have something for you. I'm hosting a free, no-pitch, live class called Three Money Beliefs That Made Me Millions. And I'm sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months. This isn't fluff. It is a surprising strategy that changed everything for me, and I want to share it with you. Like I said, no pitch, no fluff, just you and me talking about how we shift our beliefs around money to make you millions. Save your seat now at jasminestar.com forward slash millions.

0:32I can't wait to see you there. Okay, let's have a moment of real talk. Have you ever felt like some marketing is all about scaring people into action? The warnings, the threats, the buy now or else messages. What if there's a better way? A way that inspires instead of pressures. I'm Katie, president of Social Curator, and today, Jasmine is diving into the concept of possibility marketing, showing the positive transformations your offer can create. She'll teach you exactly how to shift your messaging, motivate your audience, and help you build lasting connections. Let's get into it. Lean to possibility marketing.

1:10This means showing your ideal client what's possible for them instead of relying on fear-based tactics. And that comes down to mindset. Possibility marketing starts with the belief that inspiring your audience is more powerful than scaring them. It's about painting a perfect picture about the positive changes and the outcomes that your offer can bring into their lives instead of the negative consequences that could happen if they don't buy from you. And there's actually science behind this. Studies show that people are more motivated to take action when they're feeling positive instead of fearful.

1:42When you show people potential for a better future, their brain releases dopamine, that feel-good transmitter, which enhances motivation for change. Now, on the completely opposite side, fear-based marketing, you know, oh, this is going to happen if you don't do this, and 18 ways that you're going to screw up your kid, the 18 ways, this is the wrong way to lose weight. The 18 ways that only do this for weightlifting. Like, okay, that is fear-based and that drives stress, which might lead to short-term actions, but not necessarily long-term loyalty. If you've been a listener for the show for a while, you will know that I've opened up pretty openly about my weight.

2:17I've struggled with my weight. I grew up obese. I lost weight in high school, but by my senior year, I had gained a lot of weight. And then I I went to college and then I added that dreaded freshman 15, which if you don't know, most freshmen will gain weight. They call it the freshman 15. I was one of those freshmen who gained about 15 pounds. At this point in my life, I didn't know how to eat best. I didn't know how to work out and I felt embarrassed. So I started researching how to lose weight and then I went a yo-yo diet all through my 20s. I did fad diets, crash diets, diet pills, lemon and cayenne, allspice water for a week-long cleanse.

2:53Let me just tell you, do not do a cayenne lemon week long as bad news. Now, I was doing all of this based on what I was reading and learning from social media and the internet. I'd follow people who would terrify me about my weight loss journey. And then I spent a decade hating my body into submission and then worried I wasn't doing enough cardio. I was doing too much cardio. I should only be eating bacon. I should only be eating plant-based. I should swear off eggs. No, no, I really need to swear off vegetables. I was just a mess. But mostly, I was afraid of becoming obese again. In my early 30s, I began to work out regularly.

3:28I did blood work. I studied what foods did best with my body. I began to see significant differences in how I felt. And then 2020 arrived. And 2020, the whole world got turned upside down, as did I. That year, we sold our house. We bought a fixer-upper. We had a 24-hour notice that we replaced for adoption with our daughter. We got stuck in another state at the start of the pandemic. We moved into an apartment because we couldn't live in that fixer upper we had just bought with a newborn. And then the world shut down. And then our renovation timeline more than tripled along with the cost of the project of building out this house.

4:07And in a matter of about 16 months, I had put on 16 pounds. And on average, that was about like one pound a month. And here's the crazy part. I had no idea how it happened. It just did. It happened slowly. It happened over time. So there I was again, listening to fitness gurus who had me terrified that I wouldn't be able to get my life back on track. And there I was again, embarrassed that I was turning to food for comfort when I was struggling with anxiety, even when I didn't know I was doing it. In 2023, I found a group of health professionals and they took an entirely different approach. They didn't scare me.

4:45They taught me. They explained how to hit protein goals. They broke down the benefits of lifting heavy weights. They discussed the merits of intermittent fasting. They created meal planning tutorials that didn't feel like I had to eat a rice cake and pumpkin seeds for dinner. They were so good at what they did. I wasn't scared. I was motivated. I wanted to change my life so I could live longer and better. And I was doing it for my daughter. For the first time in my life, I wasn't running away from the fear of weight. I was running to a hopeful future. And as a special shout out, Dr. Gabrielle Lyon, she stepped in, was listening to her podcast.

5:24She's helped me. Adam Schaefer from Mind Pump Podcast. These crews, these are just people that I've gotten to know and they've helped me see my workouts differently. And so my main intention was I became a mom. I kind of lost my way in regards to taking care of my health. And I thought to myself, if I have one more day with my daughter because of the positive decisions that I was making in my life, then I was going to be okay with this. Okay. How do you do this? And it might not even be like pertaining to your weight. So how do you do this? How do you lean into possibility marketing? Here's a three-step framework.

5:57Step one, get clear on the transformation you provide. The more specific the transformation, the better. I want you to use stories, testimonials, visuals that highlight and impact your product and the impact it has on others. So I want you to show your audience the journey from where they are now and then where they could be with your help. Step two, write key messaging around that transformation. When you're writing that copy, you want to make sure that it positions your ideal client as the hero, not you and not your offer. You are not the hero and your business is not the hero. They're the hero.

6:30Why? Because people connect much deeper with stories where they can envision, they can see themselves as the main character overcoming challenges and achieving their goals. So let's pause here for a second. When I am watching or listening to the MindPup podcast, and when I'm watching or listening to Dr. Gabrielle Lyon, they're not positioning themselves as the hero. They're saying, you want to hit your protein goals so that you, so they turn the messaging from they're great, they're the gurus, their way is the best way into this is about you. And so I started realizing that possibility marketing was the thing that was reprogramming the way that I was thinking about my particular journey.

7:08And then as subsequently, I bought things based on their recommendations because I believed that they were not the hero, they were the coach. They were the guide on the journey. And I realized that I'm just one of many people who go through the same thing. So when other people are saying this, not only do they connect with it, But then they replay that narrative over and over in their minds until they make a decision to take action. That's what you get when they're the hero. And you want to make sure that your copy reflects that key messaging in everything. Your website, when your team posts on social, direct message replies, your email marketing.

7:43Every interaction should reinforce the idea that your client is the hero of their own story and your product or service is the tool that helps them achieve their desired transformation. And you are the guide. Step three, I want you to audit your social media and your website through the lens of your ideal client, not through your business lens, through their eyes. Ask yourself, how do I feel reading this? Like, do I feel excited? Do I feel lit up? Do I feel ready to take action? When you view your content from your ideal client's perspective, you're able to refine your messaging to be in the positive.

8:18And that way we can inspire deeper and more inspired action. Welcome back. Are you ready to step into possibility marketing? Thanks for tuning in. And as always, if you found this episode helpful, would you share it with a friend, post it to your stories? We would love to see it there. Until next time.