From Zero Views to Lasting Influence: My YouTube & Podcast Strategy

28:55So not only are the multiple businesses, my husband and I have a holding company, not only are the multiple businesses within the holding company generating revenue, but just from the personal brand alone, I sit as an advisor to companies where I have an equity share and that's coming off the back of my personal brand and experience. I get paid to speak handsomely around the world and that's coming off the back of my personal brand. I am a podcaster and I'm giving these unique opportunities because of my personal brand. I host a mastermind for seven-figure female founders. That's on the back of my personal brand.

29:27We ink deals for me to create content for other companies to sit on the inside of their business so that they say, create the content, give us the outcome and transformation and record it and turn it all over to us and say, yes and amen, I will sign that contract. Absolutely. And what is that on the back of? My personal brand. If I wanted to write a book, it is just a matter of picking which publishing house. Why? It's just the personal brand. Those are all revenue that people are not necessarily seeing in a business. And I'm telling you, the minute you build your personal brand, it comes inbound.

29:59You are not going outbound. And so when I'm looking at my personal brand, the thing I really want to hone in on, why somebody watching my content or listening to the podcast, I am a marketing strategist. I talk about business leadership and I talk about personal brand. You will see a lot of this in my long form content. Why? So that in year 2031 of our Lord, somebody finds something that I recorded in 2022. That's the game I am playing. We start off with a long form piece of content on my podcast, anything from 60 to 90 minutes. I will interview people, but more than half of my episodes are solo content.

30:38I do believe at a time in the podcasting game, having guests was the thing. I'm feeling very different about it these days. Perhaps it's because I'm going through a metamorphosis and I'm really trying to figure out what the angle is, but all I know is I am creating it for me, by me. If it happens to impact other people, then fantastic. But right now, I am not playing, I want to get a million downloads. I want to impact a million people. And if that has a byproduct in my business, heck yes and amen. Then what we do with this long form content is we break it down into social pieces of content. I am creating content that's native to LinkedIn, native to Instagram, to TikTok.

31:17I am doing that. But in addition to that, to position my personal brand, and if you were to go through my content, my podcast content on social media doesn't do half as good as the content I create natively. Do you think I give a rip? Nope. Because when my content gets discovered by interest, no longer my followers, people are going to come to my page and they're going to see me in the lights as business strategists talking about brand. I don't need to go viral. May we all have the blessing of virality. Amen. I don't need to go to church for that. I am serving a small group of people in a very specific way to get a very specific outcome and I care about being profitable.

32:00I don't really care about being popular. If popularity comes on the back of profitability, well, sign me up. I am not driven by that, but we're all unique. We can all be driven by different things. I had just know, I'm driven by money. Thank you very much. I don't need to be famous. If I get famous on the back of it, I so receive it. It doesn't matter to me. So when I post content, I'm not out there being like, this one didn't do as well. I'm just like, okay, noted, next, noted, next, noted, next. I'm doing reps. I'm collecting data. We're putting it out and testing it on very different platforms.

32:35So the flow is choose one platform, focus on my personal brand pillars, set the terms of my consistency. Everybody wants to do it their own way. Guess what? Go ahead. People are like, well, how much should I be posting? As much as you humanly can, however you can. And if for you, that's three times a week, great. If for you, that's 14 times a week or 30 times a week, great. But if you say your number, stick to your number because you need to walk in integrity to you. That's it. When you prove that you cannot walk integrity to your word, to yourself, nothing else matters because people are watching and people are seeing and the team is saying, well, she said this, but did that.

33:15So it's okay that we do that too. No, it's not. Just choose your number and then stick with it. Create a schedule, outsource posting if you so choose. I know there's a social media agency in the room. I'm sure we'll gladly hook it up. and you want to allocate time for engagement. I respond to DMs. I respond to comments. And people are like, well, that's great for you. I don't have time for that. Okay, great. I also don't want to spend six figures in a research and development firm. So I'm going to spend time in my DMs and in my comments because people are telling me exactly what it is they want, even if they don't know.

33:47So for years, I kept on pushing away this idea, this idea. People are like, well, Jasmine, it's great that you help like seven and eight figure founders, but like, really if I just got$10 ,000 a month it would just change my life and I was like okay that's great sweet Jasmine I took a step back I'm seeing these things in my DMs and I'm like okay I'm gonna start damning people what's one thing that would just how much money would change your life how much money would change your life where are you stuck in your business again and again and again people said well if I could just hit 10 ,000 months$10 ,000 a month like my life would change I would retire my spouse I would give to charity and I'm sitting here and I'm like I was like but what about the$10 ,000.

34:23Like, I just want to be able to predict it. I want to be able to know it. I use their words. I created an offer called the Consistent 10K. We built out a coaching program with a sales team, and now we're leveraging what? The personal brand, because I am not doing any of the teaching. I am not doing any of the accountability. I've built out the curriculum. I know the system, and I thought this was just too easy. Like, a six-figure business is just, like, too easy. And I'm like, no, no, no. This is a major gap. If somebody built a digital revenue stream that made$100 ,000 to$200 ,000 a year, it would change their life.

34:53All of a sudden, I said, Jasmine, you get out of the way. You leverage your skill. You build a business that scales without you. Then what happens? My job, very similar to Ashley, content, strategy, and marketing. Everything else, I have to let go. I have to let go because that became a drag in the business. So what I would like to do now, what I would like to do now, may I have the time

35:21that's what I would like to do because I don't want to leave and there's a couple question marks here so I gave you the whole thesis now I get through questions really fast it's going to be recorded people say I talk fast I think you listen slow you can listen to this on half speed let's get through as many questions as possible so if you can start with a question this is the framework I don't need the backstory I've been doing this a decade I know what you're going to say next. Start with the question and then I will ask any sort of clarifying questions. My goal in 20 minutes at minimum is to get to 10.

35:49Let's see if we can make it happen. Okay. Hi. Okay. So my question is in 2026 right now with the rise of AI and you're talking about building a personal brand. What are your feelings on using AI but trying to build a personal brand? Do you think that's inauthentic? It's too early to tell and I have a big saying inside of my team. I don't care about your feelings to care about facts. Yeah. So I have a lot of feelings towards it. We all have feelings and feelings aren't going to move us anywhere. So I'm looking at pure facts. If I'm going to bet on myself against a robot, I win all day, every day.

36:23That doesn't mean that my competition isn't leveraging it different, which is why in my DMs, I will send videos and voice messages. This will only work for about, I think, two years before other people can create inauthentic versions of my face and name and likeness, which is why events like this will be so powerful for your personal brand. If you're going to index on anything at all, it is to get in person as much as humanly possible and get multiple people recording you from multiple different ways to prove that you are a real person. That will be our competition. I am not worried about problems in 2028 right yet.

36:54I'm simply saying, what is my competition doing right now in the land of 2026 and how do I show up? I'm going to continue to show up the way that I am, but I'm going to go live. I'm going to send videos and voice memos. And I'm going to come to this event so multiple people from multiple ways tag me, Jasmine Star, will say she's a real person. Thank you.

37:14Any other questions? Okay, great. Okay, and so then if I may, I'm going to have the mic, and we're going to have somebody on deck. So the kinds are in the back dressed to impress. Yes, we'll get him the mic next. Yes. Hi. Hi. I have been on the fence about starting a podcast and doing long form content because I am nervous that it's a capacity issue because I'm already doing all the things. I, you know, generate content. I've responded to every single DM. You just have to decide what you're getting rid of. Yeah. I don't know what to get rid of, though. That's the problem. Okay. So truth be told, we all have 24 hours in a day.

37:49Now, the first thing is like, are you maximizing everything to begin with? Because then we can have like a factual conversation instead of saying I'm overwhelmed. We look at the facts and say, if I so decide to work 10 hours a day and I'm literally working nine and a half hours a day, I can't add a podcast unless I want to work 14 hours a day or on weekends. And if the answer to that is no, then I would immediately move into a time audit. This is very much what Ashley had mentioned in regards to Layla Hermosey, but I do it for myself. I am literally just cataloging for one week. It totally sucks.

38:15But one week, you're literally saying, what am all the things that I'm doing? And then of all those things that I'm doing, you have to ask yourself the hard question. And the answer will be, no, I need to do it all. But at the end of the day, do you need to do that? And if you are like, I like doing it, or I think I need to, or there's somebody else on the team that you could elevate, and then you let it go, how much time do you have then? And you might only have 43 minutes. And I'll be honest with you, 43 minutes to create a podcast is a little unlikely, unless you want to do audio only, record it from your closet, no video, and be able to produce, outsource it, then maybe it's a possibility.

38:44But if you're only working with that amount of time, I wouldn't advise it yet. The goal then becomes, if you want to start a podcast, and you say, okay, I need to let go of X, Y, and Z, and I think I can let it go in seven months, then have that be a preliminary goal. Have that be a quarter three goal that you can build up to. But just to have this thing nagging in the back of your hand, in your mind, it will have emotional drag and take up attention from something else in your core. And so you say, okay, I'm not gonna make this decision until September, 2026. Let it go. Yeah. And I think something else that was encouraging that you said is because when I watch podcasts, I think, oh my gosh, I'm not going to do this because I have to book all these guests.

39:17Oh Lord. I love that you said like, Hey, maybe it's not like, maybe I could just start it. And I don't have this like nagging thought in my mind that the only way to be successful in podcasting and long form content is if you have all these. No, I would actually argue the opposite. Okay. Argue the opposite. Like figure out who you are, your brand, get people interested in you so that they trust the person you bring on is going to be for them. Because in the beginning, interviewing is an art form. Sure. It is so difficult. Do I really want to play at a disadvantage i've never done a podcast and i don't do interviews and now i want the world to see no i'll take whatever things that i can mitigate so the first thing was like well i'm gonna do a podcast and i've done it before but it's gonna be me i'll bet on me i might suck but it's just on me yes i would 100 say start solo okay great thank you unless you have this like massive network or a massive following and you want to have a decent following i'm like i'm like massive network for people who are like your followers want those four people and then you just blow their mind until then.

40:10Okay, thank you. Can I have another question? We'll bring the mic up here to the front. It's called being on deck. We have the batter in the box and on deck. Big fan. Only question. What are the things that you have done before that we maybe have heard a lot of that have been working maybe in the past few years that we may not know right now that is really, really working that we should take action on right now? In terms of long-form content or short-form? I mean, just anything, because there's always so much knowledge out there. So, like, in the previous years, let's say last year, I don't know, like, some kind of short-form content was really working compared to right now, like, as of 2026.

40:50Okay, so I always joke that, like, I'm 50 % holy and 50 % hood. Like, 50 % Tupac and 50 % Deepak. Okay, so, like, the holy answer is, like, show up however you can, stay consistent, do what you got to do. Social media hasn't changed that much. That's true. It's also nice to hear and very encouraging. and then the hood answer is no matter what you do, they're going to change it on you tomorrow. So it's like all of a sudden people are, not you, I often get questions. If we look at social media as a 10-step journey and people who are on step one who haven't taken to step two are asking step seven questions.

41:21Why? You're so worried about like, oh, how is it going to perform when you're not even posting more than once a week? You will learn more than I could ever share to you for your audience, your offer, your personality by having seven posts in seven days. Do I have your commitment to create seven posts on seven days on the platform that your dream customer exists? Yes. Great. What is that platform? What's that? What is that platform? Instagram. And what is your Instagram name? Marvelous Marketing Online. Beautiful. So Marvelous Marketing Online. Oh, this is the cobbler who has no shoes for their kids.

41:56You're going to have seven posts in the next seven days. When does your seventh day begin? I mean, when does your first day begin? Today. Oh, snap. Okay. Okay. so marvelous marketing we're all gonna go and we're gonna watch for seven days and then is there a community is there how do they all connect okay so then on zoom the next time we're gonna have you share your insights because your insights for your size audio audience with this crew is gonna be far better than mine I will tell you now like straight up I'll tell you that hooks are still a thing but it used to be are you struggling with internal bowel disorder like and then people like you're identifying your audience.

42:34Now it's, it's very niche and do the opposite. So it's like, are you a millennial who had too many prunes as a kid? Three mistakes to avoid. So the, the, the hooks are getting more nuanced, but guess what? If you ain't showing up, just stick with the, are you struggling with internally? And then do that for seven days and then the answer will come to you. I promise. Thank you. Thank you. So we have here and then can we get a next question on deck? Great. Yes. So my question is, um, when you do the podcast, I know that in the past I did a lot of giving exactly what I was doing in my coaching, which was great because it was value, value, value.

43:09And now we talk more about like conversion and like more problem awareness. So like, how would you structure your podcast? So it's good for branding, but also conversions. That's great. So I would do everything you're doing. And then instead of having a slipstream of a pre-roll, post-roll or mid-roll of, if you've liked what you've heard on the podcast before, you should join my 30 day challenge. People will pass right through that. I don't have it. Okay. Okay. So then, well, how are you getting people to get into your offers from your podcast? I just talk about what I do sometimes with guests.

43:39I invite like some clients or like things like that. Great. So then I would encourage you to do a solo episode and I want you to create a three-part framework around X, Y, and Z. And in each one of the frameworks, instead of talking about yourself, you're like, so I worked with a client who had this problem in this way and we went through these three things. Then you tell another story, part two of your framework. So then I worked with this project and they got this amazing result. I was so blown away. You keep it super conversational. And instead of talking about our results, because people think that you're a sparkling unicorn, you're not.

44:05You just outwork the average person. Hello. So then you've got to show that other people, very average people, are doing extraordinary things on the back of your superpower extraordinary. That's all you've got to do. So most talking about the stories and the clients and the testimonial with, like, a framework that they feel like it's teaching, but it's not actually teaching what I do. 100%. Because I think I made the mistake for a long time to be like, okay, I'm going to be interviewing students and their success stories. And it's like, no, it wouldn't go anywhere. You need to teach something that's pure value of them and talk about the success story as proof of the theory, not as proof of how good you are.

44:35I think I was more into teaching, like the real teaching of like what to do. And that was too much like. That's great. I would say, I mean, share your best stuff. Yeah. I would continue doing that. But insert somebody else's story instead of your own as testimonials. Yeah. Okay. That's great. Thank you. I still continue teaching. 100%. Okay. Teaching is a differentiation. It's very difficult to teach. If you can teach and you're good at it, double down. Go 10x. okay okay we'll get that on the next and then okay we'll go we'll go here and then we will go to a lovely woman who had a dream from god i want you to speak hello i'm amanda williams i have the french bulldog of colorado and i've kind of maxed out not totally maxed out in colorado but i'm working to create a marketplace for other breeders to do to train um to breed the way i do and to be able to go national with this.

45:29But my goal in life with this is to be able to sell it in 10 years. So then I can travel Europe and the world when my kids graduate. But my question is, is I was going to step back with personal brand, with the marketplace version of this for sellability. And I'm just, I'm wondering how much personal. Build them separate. So then your personal brand, I would double down on your personal brand. And every so often, because you're not going to be selling in the next 12 to 24 months, you can cross promote to build legitimacy on both sides. But at some point in the future, when you actually get into sellability, you're going to be removing yourself entirely from the process.

46:04But we're talking about how personal brand is going to affect the sale. And right now, if I were you, I would be like, bump that trash. We got to make all owner dependency is off you. You know, you have a sellable business. If you don't show up for work for six weeks and nothing breaks and the business continues to grow until we get to that point, it's going to be very difficult to sell without you being in golden handcuffs for another three to five years to make that transition. So I love that you're asking this question, but I promise you it's going to mean jack squat. I'll put all of my time and attention in systematizing the business so that franchisees or owners or equity shareholders, however you so choose to framework what that looks like, you aren't part of it that your operators are.

46:40Then the social becomes like the nice to have, but you wouldn't be selling your personal brand with it. You'd be selling all of your social assets according to your bulldog franchisees business into the sale. And that's great because guess what? Elon walks away as Elon. That's what I want for you to do too. Okay. Thank you. Thank you. Yes. Yes. My question, you referenced or mentioned live streaming. So how do you determine or differentiate your live stream topics versus your topics you might discuss? Oh, I'll go live on the same topic seven times over on seven days straight. Like we think people are paying attention to us.

47:17They're not. And how many times, and forgive me for making the references, it's just like my frame of reference, like how many times have we heard a pastor talk about John 3.16? Sometimes it hits different. I am not going to get in the way to make sure I'm creating new content for somebody who's not paying close attention. And for the people who are paying close attention, you need to hear it to seven times over. Because in order for them to make a decision about a conversion, they need to know what I'm about all the time. So no, do not get under the pressure that you need to create new content in fresh ways.

47:48Say the same thing and start with a different hook. And instead, you know, so one of the things that we're creating for, this is what we're testing on the back of Ashley's amazing advice, is to clearly denote for the consistent 10K, we know our demographic, but we know that some people are struggling with online courses, some people are struggling with memberships, some people are struggling with one-to-one coaching, they want to scale beyond that. So it's like I hear the bulldog queen and I'm like, oh, that's consistent 10K 100 % because she needs to create a digital component of that offer to have proof of concept before she moves into physicality of the locations.

48:15So I need to create ads around struggling for how are you scaling your courses, how are you scaling your memberships, how are you scaling... So the back end of the ad is all the same, but the front end is different. So how do I determine what content that is? Well, we know the content. Here again, I'm going for profitability, not popularity. I'm looking for the conversion. The back end is the same, and we should start testing the front ends of it. Thank you. Okay, I think we're at six or seven. But we'll just say seven. We'll go three more. three more yes hi um first of all i love everything that you have said and i teach my clients this exact thing um i have had a personal brand one small blonde for 15 years and i've also had my marketing consulting agency for 15 years so my question is how much would you suggest repurposing content and then how much would you suggest you talking about like your business through your personal brand?

49:14Okay, so repurposing content, what I'm currently testing with, because I came from the school of belief, when organic had its heyday, where it's like 5 % of organic followers were seeing stuff, I wanted to create fresh content a lot of the time. And now that number is like sub 1 % of your organic followers, so I'm actually just thinking of how can I repurpose a lot of the short-form content and just create a different beginning in the middle. I mean, excuse me, a different beginning of that. So I'm kind of hard pressed to like repurpose the same thing over and over again. But I ask myself, can you just record two seconds on the front end that's different and then repurpose the rest of it?

49:47And the answer to that is yes. It just takes us a little bit systemizing of what that would look like. Huge fan of repurposing all day, every day. And even getting some of your old content and then putting it in the story just to give it a little bit of juice. Because Instagram used to be like kicking for like 24 to 48 hours your post. And now what I see is a much longer runway and a bigger outsized return. so a couple days later I might repurpose a reel into my stories and that's like repurposing but what am I actually doing pushing up the views of that which might put me into new discovery zones amazing thanks thank you yes hi

50:28how did you switch from teaching photographers to a way wider market with way more money and way more opportunities, was it on purpose or was it like just kind of fell into, was there like a five-year plan on that? It was on purpose and it was grueling. I want to hear about it. Okay, so anytime you pivot, we have this idealized version that our pivot should last exactly in a 12-month calendar year. And so you have these glorious plans. And so for me, I became a photographer and I started teaching photographers how to build a business and how to market it. And then what happens is, and I mean this factually because what's the point of being a big fish in a pond when I'm a guppy in the ocean?

51:08I got to the 1 % of the 1%, and I couldn't go beyond that. So I decided what's the next concentric circle? Small business owners. So I just thought I would take the audience of photographers with me because they're all small business owners, and that will transition to be seamlessly new. The thing I definitely learned was that photographers don't give a rip about my opinion about business building, marketing, social collateral. So it was like death by fire, and I'm in the zone of new small businesses who didn't give a rip or know about me, and all of my old audience didn't transition with me, so I promptly had an identity crisis to say, can you hang?

51:39And my husband and I, who is my business partner and high school sweetheart, we had a phrase during this time, burn the boats. Burn the boats. If we don't burn the boats, we will want to go back to the land that we came from. But even if we swam back to the boat and went back to the land, we are not the same people. There is no going back anymore. You know what's there and you know how big it can be. So you have to sit on this new island and be nothing and nobody and live amongst the natives and say, I speak your language now. And you will cast me out and I'm going to build a castle and I'm going to build a table and I'm going to put empty chairs around it on the belief that people will show up.

52:18And I just banged on the drum for three years. And I built my very first digital course for$197. and I was so afraid. And on our first launch in five days, we made$255 ,000 after years of creating free content that nobody cared about. And that 197 course created a million dollars in 11 months and during that same 11 months, we stacked other courses. The business went from flatline to OMG in a short amount of time. And I was like, okay, so there's money and then there's internet money. Oh, my God. And so we have to ask ourselves, if the pivot takes three or four years, am I in it? That's what we're looking at.

53:07That's what you're staring at right now. It looks so nice. I got my shoes on. I got my makeup done. I got a driver. On social media, I'm like, hey.

53:22and in the car I'm with my husband being like I don't know if she's gonna work out brother and I have to have this call and she's on maternity leave and I gotta step in and I gotta hire the consultant do we have it in us right now for the four years it will take for us to build the God-sized dream on the inside. Oh, it's a lump in my throat because I don't want it. I don't want to do it. And I know it's here. So if I want it, do I count the cost? I stand in front of you saying, it's hard. And I do. And I will. So that in 2030, when you look at me, you will say, dang, she worked for it. That's all I want.

54:13I've been given nothing, and I will share everything, but I'm going to have to work like heck to get it. And I wish it wasn't the case. And after, I'm going to be working with Ashley, so when you see my ads just pop off, and next year I'm like, what took me four years has now took me one. I hope to be that testimonial. Okay, next question. Yes. Last question. You convinced me on the personal brand. That's an amen. Mentioning the looking at your last ten conversions, and was your impact, like, personally the reason why? and that was just huge hard hitting for me. How are you defining those three brand pillars for your personal brand to tie in your business and also like be you as a human and a person?

54:54So how do you do that? Great question. Good news, you can't do it wrong. Better news, you're gonna change. So I can stand in front of you and I can say over a decade, I felt really confident that this is what it is, but just don't get caught up in the weeds. How about, I like 90 day sprints. I really do. Let's commit to three things over 90 days and understand we can change all three of them. We can change one of them. So first we just got to do it. Then we got to have micro test to test our assumption around what these three things are. But I will tell you the promised land, you're walking through the desert right about now, but the promised land, the promise of nectar and ambrosia and honey is now what I get to do because I know my brand pillars and because I know the algorithm is indexed towards interest and not followers.

55:34What I'm doing now, case in point, I created. Nobody gives a rip about my fitness program or my fitness regimen. They don't care, except they do. So I started off with the hook. Do you think that I can get 83 grams of protein in one smoothie? And of course, all the fitness professionals are like, that's too much. You'll be constipated. No way. Okay, okay, okay. I was like, thank you for leaving a comment. Okay, so start there. I just record, time lapse, speed it up. The totality of the video is about 12 seconds. And then the hook is, can I get 81 grams of protein in this smoothie? And then immediately, as a business owner, I'm trying to balance my strength and my acumen and how I'm working over time.

56:13Here is the recipe. I tag each one of the companies that have the product in there. Why? Because if I get posted on stories, thank you very much, we post it on their stories. All I'm trying to do is to insert myself into however many conversations. But the interest post was, I'm going to get your attention because there are probably five main buckets on social media. fitness, family, parenting, money, relationships, all that other stuff. And so I'm like, I can insert myself into fitness. I'm not a professional. I don't sell anything fitness related, but I'm going to get into that bucket. I'm going to reposition to talk about me as a business strategist.

56:45I'm going to talk about like, what do you eat or what do you do? Somebody comments, I start the conversation. I move them over to DM to be like, hey, that's such an interesting point about protein. Have you ever thought about sharing your expertise? Great. I have an online program. conversations lead to conversions based on interest you will make mistakes as i did but you just can't give up you can't lose if you don't quit so join the rest of us non-quitters and get to the finish line however that may be so we can say we won by default you don't have to be the best you don't have to be the smartest or the wisest or the thinnest or the whitest or the blackest you just have to say i will last i will outlast anybody here that's how you're going to win.

57:27I look forward to having this conversation with you in 12 wins when you said, okay, these are the mistakes I made, but I didn't quit. And this is the one thing that I know. This is my one brand pillar that I'm certain of. Heck yes. Bravo. Let's go for another three years. Thank you. If the name Ashley Brock sounds familiar, it should. She was a guest on my podcast and shared the most incredible framework for creating content and ads with strategy for business growth. She is a true powerhouse. Now I'll link to her episode in the notes below. I want to say thank Thank you for being here. And if you've listened or watched more than five episodes of the Jasmine Star Show, I'm going to ask a favor, like five, five, can you leave a review?

58:04It takes less than a minute, but I promise you, y 'all, it will help so much as we create and expand in new ways. I appreciate you. And I want to say thanks for watching and listening to the Jasmine Star Show.