How I Rediscovered Joy as a Leader, Founder, and CEO

23:49Those are big things. I think I've always loved business, but part of the lesson, part of burning the boat meant divorcing myself from what the business has meant about me. And I think that as entrepreneurs, in a way, people always, Oh, the business is my baby. Like I love it. And in a way I can identify with that. But then when things were going well in the business, or I didn't feel like I was being served in the way I would think like, but what does this mean about me? And so I think that by being able to step back and being able to say, what is it that I'm really good at and what lights me up and what will people pay me for?

24:24And how do I serve the world in my purpose? That's like a traditional Japanese phrase called ikigai. It's like four concentric circles in that middle thing. And I just spent 2020 asking myself, what is that thing? And I don't have a clear answer, I will say, but what I will say is that life leaves like breadcrumbs and the thing that you're like, no, no, no, no, of course not. No. And then you ask yourself, can I experiment? And so starting 2024 with an experiment that I'm really excited about. And if we go back to 2023, I mean, the active decision to say, this is bonus energy. This is bonus energy.

24:56I want to create something that's going to light me up. I want to serve people really well. I want to teach people how to make money. I want to have fun. I want to connect with other people. And because shout out God, the other businesses are doing great, that I'm not dependent on this thing. I don't have to put pressure on a passion project for it to work. And I'm like, oh, it was birthed out of this new thing that I'm going to have fun with. Bonus energy. I don't need to win in a way that I classify winning. I just need to do it. And whatever happens, I've won. That's the preconceived notion of what it will be.

25:30It is said, and so it is done. I'm going to have fun, and it's going to be freaking amazing. Now, to be fair, we haven't launched it yet. How do I know that? Well, you get to apply a label on anything you do in your life. And so if what we do, the projects, the business that we build, we think of this as a box coming off a conveyor line. And so here's this new box. I get to put a label on it, a predetermined label. This is going to be a success. Whatever I get from it, when I open this box, even if it's not what I expected or I wanted in this box, it's already a success. And so I'm putting this over this project.

26:01And this project came about in 2023. I hosted my first mastermind. It was very exciting. And I'm working with women who are six and seven figure business owners. And I thought we would be talking about X. And then what we ended up talking about a lot of was Y. Y was launching? How are you launching? What is the mechanism of launching? And I'm assuming there are seven figure business owners and I'm like, well, you know. And then they would ask very, very specific questions to where I was like, wait, you don't know. Oh, interesting. I'm like, we can make a few tweaks that would have a wild impact on show up rates, conversions, closings.

26:36What is the CTA? Like, where are we at in this journey? And I started realizing, oh, well, maybe this is the entrepreneur kind of like inflection point. And people kept on saying, well, can I set up a call and can we talk about this? And I'm like, okay. And then I found myself repeating the same things. There was like the same patterns that people were following into. And I was like, okay, it is what it is, the mastermind. Well, I am a part of a mastermind of tech founders. And it's like a 2000 person group, but you have a cohort. Each cohort is about eight to 10 people. I'm the only girl in a cohort, which is fine.

27:06and most, if not all of them are VC backed. In fact, 90 % of the group is VC backed. So they come from a very different world of how they're generating money. And so they come from the world of we generate money and then we hire agencies to deploy against everything. We keep on deploying against the big vision, which is very different for bootstrapped companies like myself, right? So my husband, JD and I, we have bootstrapped social curator amongst other businesses. And so our business only works when we get paid, like no investors, no loans. And so back in June of 2023, we had a launch for Social Curator.

27:38And I laid out the launch. And then I laid out the manifestations of the launch. And the guys were like, what the hell did you do? And I'm like, wait, what do you mean? Like, I'm sorry. They're like, no, no, no. How did you get that many leads? How did you get that conversion? Wait, what are you talking about? And so we have a SaaS offering. And they have SaaS offerings. And they're like, we've never done it that way. And so they're like, what is this magic you speak of? And I'm like, oh, this is just digital marketing. I mean, and so then they had said, can we hire your team to do this for our business?

28:11And I thought to myself, there's another business here. But then I realized I don't want to be an agency. That's not my power play. That is not at all what I want to do. And so I started asking myself, is there a better way? Is there an easy way for me to like not have to repeat the same conversations? The clear problem is I have an offer and I need more attention on the offer. And you need a clear mechanism of closing offers in a specific amount of time. And I'm like, I could do that. I could break down the last eight years and I don't know, hundreds of thousands of dollars I've paid for consultants on figuring out our methodology of launching and really excited because we're partnering with other SaaS companies to make it as easy as possible for somebody to plug and play the launch model so that they can get their course, their membership, their SaaS offering, launching a podcast or a product.

28:56We believe in this mechanism of getting attention, getting conversions, and then growing the business thereafter. Okay. So that came out of people being really curious about what you're doing and something that you didn't even realize you were sitting on that was such a skill because why you thought everybody knew this? Yeah. I mean, I figure I'm like, well, you have seven, eight figure businesses. Of course you know this. And that is a big, I think that's the biggest lesson. Like people are listening. Like you assume that other people know what it is you do. Even if you know what you it's special and it's cool.

29:28You assume more people know it than they do. Okay. I want to touch on that really fast because I think as women, especially when we go into these rooms and you're one of the only women in this room because tech is like essentially all male. Great. But when we go into these rooms, whether it's like, you know, a woman joining an all female mastermind, whatever it is, I think one of the biggest mistakes we make is to not talk about what we do well or not brag on ourselves or not share where we're actually at. Like, I don't know about you, but the first year I was in a mastermind, I was like a quiet mouse and nobody even knew who I was at the first one I went to.

30:02And I was like, why did I do that? So can you tell me about like how you are now able to talk about yourself and like, what does it feel like when you do it? Does it feel good? Or is it still weird? How did you get the confidence to make sure that you're seen in these rooms? I don't, you know what, Lori, I don't know if I'm there yet. I'll just be honest. I wish I was like, Okay, let me tell you how I do. I wear my big hoops and I go like, guys, listen. No, I am still that quiet mouse. I've always, as a child, so this is another thing that we share. I grew up very overweight. So I was obese as a child.

30:34I weighed more than my dad. I shopped in the extra plus section when I was 11 years old. And I think that as a result of being a daughter of an immigrant, we grew up really poor. I was very overweight. I didn't want people to notice me. I was actively wanting to be the wallflower. And then all of a sudden in life, I still hold on to those wallflower tendencies, even though I don't want to, even though I know that they don't serve me. I have always been the observer. So I will walk into a room and then I watch how is the game being played? And then I watch who do I feel safe with? Who's here for what?

31:08I do quick mental calculations and then I figure out, OK, this is how I'm the same and this is how I'm different. And then probably for the first 20 % of anything, 20 % of a cocktail mixer, 20 % of a gala, 20 % of a mastermind meeting, it's going to be shut up and watch what's going on here. And it's only then when I feel like I know what to say and how to say it. And I will say that I've come a long way being able to say what it is I know, but I'm not so forthcoming on the front end of it still. So how I did, so I'm going to express appreciation for understanding how I could speak better of myself.

31:46And for me, I don't see this as a general rule of thumb. For me, I became very empowered when I got very specific with knowing my numbers. And I started realizing that in male-dominated spaces, they went down to distinctly, what is the business doing? What is the cost of customer acquisition? What is the LTV? what is, I mean, all of these data points that I kind of sort of ish knew, but I didn't have a way to distill them all together. So now I have a numeric map of everything. Like, honestly, Lori, if you were to put me in a pitch room, no, I'm not looking for venture capital. But if you were, I feel like pretty dang confident that I could pitch, know my numbers, convey a future vision and explain exactly what I need and why the business is evaluated the way that it would be even without outside evaluation because I know our numbers backwards and forward.

32:34And because I know that, I think that any question that anybody asked me ever about the business, I can confidently look at them and say, I know what I'm doing. And I know that I can be an entrepreneur and play this game because I know this. I am empowered. In fact, just a couple days ago, I had a consulting session with an entrepreneur and she's incredible, like powerful, doing amazing, incredible things. And I'm like, I'm going to, I'm just going to do it to you straight. They're going to look at you and they're going to think that because you look like X, you could just put something out and say, we, it's out there.

33:05They think that of you. So get your numbers before you meet with this group, get your numbers in order, know them backwards and forward and understand that while you could, if you wanted to say we, when you launch, you know that behind the we is a woe. So go on. We will. We will. We will. We will. We will. Yes. Okay. I love hearing this, the different perspectives as well, because I think a lot of people listening from just the different rooms that I've been in, it's such an intimidation factor in the beginning of being in those rooms, but you can still be quiet and you can still be successful and you can go.

33:43And you were reminding me of how I've done a lot of just learning in these different rooms is like just being a listener. If I don't have things to add yet, I'm not going to add them confidently. I'm like, no, no, we're good. Hi, everyone. I'm just here to listen right now. And then I can go try them in the safety of my own team or a small launch or whatever that looks like to go try it on until I actually have data where I can go into the room and give something hopefully maybe valuable. But there is a point now where I do feel like you do need to walk into a room and confidently say, let's just say one of the masterminds we were at together, like you have to confidently say who you are and what you've done well.

34:23Like that is so scary because you can't go in like, I'm kind of okay. And I'm just like this or that, because that's not what certain people in certain rooms are looking for. So how did you get to that place? And do you have a vulnerability hangover afterward? It's so funny. I mean, are we going to go there? Am I going to be honest? Yeah. All right. No, please lie. Well, there's a way, there's a way, there's a packaging. Okay. So I don't know if the first time I heard this was like a few months ago, it's called the nice sandwich. Oh, so where if you have something like, like, um, to, to say that's very specific or like a very strong piece of feedback that you have to sandwich it by like a nice piece of bread, feedback, nice piece of bread.

35:03And I'm just like, that is the dumbest thing I've ever heard of. Uh, probably because I grew up eating burritos. So I'm just like, it's all me. Like, just eat it. Like it's all one bite. There's no niceness here. Um, and so I think that sometimes when I'm on podcast and I'm like, okay, is it nice sandwich time? Um, and so I think the more honest I am, I do one of two things, Lori. I either attract people in my orbit or I repel. And I know that that's not for everybody, but it serves me best. I don't need anybody being lukewarm about how they feel. I would rather somebody watch or listen to this podcast and say, she is not for me.

35:38I'm great with that. I'm fine with that. And so what I'm about to say, we'll probably put you in one of those two camps. whenever we go around and do an introduction of who you are and what you do it is the people who use the most words who are the most insecure or uncertain about the nature of their business when you have to use 47 words to describe what it is you do when the strongest in the room can do it in 15 you're automatically indicating the weakness it is our job as visionaries and ceos to succinctly convey the problem we solve, the success rate, and for whom. And so it took me a long time to realize that.

36:17And now, recently, or towards the end of last year, I went to a leadership retreat, again, 35 men, and I was the only woman and we all had to stand in a circle and talk about what it is we do. And the facilitator specifically said, this is not your CV. This is not a pitch. less words is more like the cue was given right and the newer smaller more novice entrepreneurs were going on like it's the Gettysburg address and the strongest people who had done the most impressive stuff had packaged this is what we do this is who we serve this is our performance this is what we want and so how did I get to that point by watching watching what the most successful what people in the room did and then working like hell to figure out how can I show up like that even if I'm not that?

37:02How do I show up as if I am that thing? And I think I've only got that by watching for a while. So this is such an important lesson. I didn't even know we were going to get this lesson, but so, so good because when you get the opportunity to be in these rooms, whatever they are, everyone can think of one who's on this podcast. It's like, boy, I would love to be in that room. How you show up matters so much. And Chris and I are actually, we're going to be hosting a networking event. And we want to teach this particular thing because so many people get in these rooms and we notice that they waste time, they babble on, they actually lose people so quickly.

37:41They lose attention. They lose attention that they should have gotten. And people write them off because they're over-talking, they're over-explaining. they're doing things that I'm like these are social kind of like norms that people assume everybody knows or should learn or these social intricacies thank you so much yes that people should know and learn that that is so important in business and to have your message be heard yep and it's not going to be heard if you're over talking so I love that you said how do the successful people package it and how do they speak and just going into rooms like that and saying I'm just going to show up and I'm going to learn and I'm going to watch.

38:18And the most valuable thing for me is going to be from other people, not me talking. That has been huge for me moving forward in business is less words. Absolutely. So next intro, I'm just going to be like, I'm a marshmallow.

38:32Yes, you are a marshmallow. You're like delightful, sweet. And I did, you know, like somebody, I mean, anyway, I was like, I was trying to make it. I was trying to extend it. Sometimes fluffy. No, never fluffy. So Dale Carnegie said it best. He said, your business will go farther being genuinely interested in two other people than trying to get 200 people interested in you. So the extension of packaging what you do and who you serve and the value you have to other people in the room. Once you do that, that is like baby step number one. And then having the power and the wherewithal that even though you can say something doesn't mean you should say something.

39:08Because there is a difference of saying something that's been said in a different way, which adds no value. And then there is a way of saying something that's slightly different, that is a different vantage point that adds value. So always in the back of your mind, ask yourself, am I saying the same thing? Or am I having a countering opinion, or a different vantage point of the same opinion? And then another component of elongating that is listening to what people aren't saying, or maybe subtly saying, and then having the ability to go and step away to the bar, to the bathroom, off to the side and write down notes of things that you might be able and ways you might be able to connect with other people.

39:45And so an example of this, I was sitting at a dinner and we start talking about life and there was an entrepreneur who was probably, you know, 10 years younger than I am. And he had like talking about this girl he's in love with and how his business and his personal life sometimes don't ever mix. And so then I went back and I made a note to follow up because he was gonna have a big like DTR over the weekend with this girl. And I'm just meeting this guy for the first time. And so I made myself a note to follow up and just send him a note and let him know that I hope that that conversation went really well.

40:13And another time you and I, we were in Sundance, Utah, and we are having conversations with different people. And one of the people that we were there with had mentioned, oh, he just loves honey. Like honey is like his love language, but then he talked about how New Zealand honey is a different kind of honey. And so then I brought up my phone later and I just wrote New Zealand honey. And so then as a way to say thank you for hosting us, I just looked up what's the best New Zealand honey. And so when you do things, when people aren't aware of them or just say, oh, I remember I overheard you talking that you needed a podcast editor.

40:48Let me put you in contact with somebody. When you care more about their business, you are creating lifelong evangelist for who you are as a founder and a business owner than trying to get them interested in helping you. They will want to help you once you've done something for them that came completely unexpected. And I think that doing that is a really great brand extension when you're networking. Oh, my God. That right there is like one of the most important things for building your network. Yes. Like it's the long game. Yes. And people remember those. I remember all of those moments that people do.

41:22And whether you actually physically remember them, they come to your brain. there is something in your brain that happens that makes a connection to that person that you're more likely to think of them, suggest them, want to work with them again, say they're an amazing person. All of these things that really do matter in business. It all comes down, I believe, to your network and what you know about the people. Oh, you're the queen of it though. Oh my gosh. You are the queen of building on a network in the most kind, genuine and thoughtful ways. Well, you just gave me the best tips ever. I'm like, I did not think to do little notes like that.

41:51Like that is so, and I forget pretty easily. So I'm like, that will be such a good thing for me just jot down. Absolutely. On your notes app. And then it syncs up with your notes on your laptop. And so sometimes I'm there. I'm like, oh yeah, let me just do that right now. That is so good. The New Zealand honey. I remember that conversation. I was like, wow, this is so good. So let's get back to your project this year. Okay. It's called your biggest launch ever. Your biggest launch ever. This is the best name, by the way, Jasmine. I'm sure you're very happy when you concluded that this was the name.

42:19Yes. And you know, oh my gosh, you know, I reach out to you. I was like, glory, what are your AI secrets? I'm like, I need to name this thing. And I, I, I had a list of criteria of the things that I wanted to, and you gave really good feedback and you, and I just sat with it and I'm like, I want it to be so simple. Like I want somebody to look at the top because I think in the past I've tried getting clever. I've tried getting cute. I've done that clever and cute are great for like ideas. And when you're talking to your girlfriends, like, Oh my God, that's so cute. But if I think that it was so much easier for me to say, if the name can distill what the offer is, then I feel like we're winning.

42:54And so that's what I wanted to do. And we kind of banged it out with the team and I felt good. I felt really good. It's so good. Thank you. Yeah. I did the whole cute thing as well. Unfortunately, I did it with a book. So I was like, I should have, um, I should have rethought that one. I understand now why I'm like, this is so great. It's about, it's like a, this group I used to listen to try to quest. Nobody knows who they are. I do. I do. I got you. But here's the thing. It actually, even if it was cute, you definitely at drew a line in the sand. Be like, do you get me or not? And it's like, try Paul Quest.

43:24That is so true. So, okay. So your biggest launch ever. Yes. What, who, why? So, you know, after serving people in the mastermind, after being a part of the mastermind, I knew that there was a gap in the market. And so I love playing to the gaps. I want to be very clear. This is for the entrepreneur who has something they're about to be done with, or it's already been on the market. And so what happens is I do best with somebody who has concrete facts. I don't do well. Like if somebody hires me for a consulting session and it's all esoteric, like this idea of, and then I say, well, have you done this or tried that?

44:01And they're like, we will. It's a futile conversation for me. I love when people have done something period. It doesn't have to be good. It doesn't have to be anything you're even proud of. It's just the fact that it's done. Now we have something to work with. And so to me, there are these really small, powerful tweaks that somebody can make to their membership if they launch a course. And so this exact launch model is what we've used to launch everything since 2016. Now, of course, we've made iterations to it. We've hired consultants to figure out how do we make it better. But there are distinct mechanisms to follow that will get a better result.

44:35And so the class that we're teaching is how to create a promotional launch plan and double your revenue in 60 days. that's a big freaking promise and at first I battled with the team because I'm like you guys we're saying that somebody can double the revenue in 60 days and they just looked back at me and they're like but that's what you did and then all of a sudden it was somebody had to hold a mirror up and say good job yeah good job for doing something freaking otherwise incomprehensible I never even gave, I didn't even, it makes me sad even saying this. I didn't even like myself enough to say, what you did was freaking magic.

45:13I just did it because my back was against the wall. So as a photographer, my husband and I had built this great career. We had great income. It was amazing, but we had worked ourselves into the 1 % of the 1%. And then all of a sudden we realized we're trading hours for dollars and there had to be something different. So I joined a mastermind and I'm sitting there and on day one, they go around and they explain what a hot seat is. I don't know what a hot seat is. I'm like, a hot seat? What is this? And essentially, if you're listening and you don't know what a hot seat is, it's like you go through with like the most important question you want to ask.

45:42And you want everybody in the room to speak to that one question. So other people are in there speaking a totally different language. Like I'm trying to increase our LTV and our EPL and our conversion rate. And I'm like, what are these people saying? Like, what the heck? And so then I get into my hot seat and I'm sitting very much in a chair like this. And I'm looking at all of these people who have built seven figure businesses. Now, I had built a seven figure business, but the way we had done it had been so different. I had a business online and they had built online businesses. They were leading with this mechanism that was so foreign to me.

46:13So then all of a sudden I go into my big question on day one, what is a webinar? How do I do it? And then everybody in the room is like, who let her in? I'm looking around and they're like, it is such a freaking Google-able question that they're like, are we really going to spend 20 minutes here? And they're looking at the host and they're like, is this a joke? and did you know you had asked like a question you should know at that no i didn't i was like everybody here must be wondering like this webinar secret magic it's a new thing um and so they were very kind but i had a good few starting off points and then the next day a woman who i'd never met before her name was amy porterfield she was the guest speaker this is amazing i know and so then amy porterfield comes in and speaks to this group i think it was like 16 of us and she talks about how her courses, like what she's done in her career, she's made over a hundred million dollars using webinars to sell courses.

47:07So this is the audacity or the stupidity or the brilliance, I don't know, of me the day before saying, what is a webinar? To watching a woman who's done over a hundred million dollars. And then I say, I could do that. What the hell? What? Where does that even come from? And so I think though, if I go back and I say, Oh, poor you Jasmine was it's like the Serena and Venus William effect, right? When they've got signed, they're 14, 15 years old, they get signed by Nike. And all of a sudden, all these young girls are looking at them saying that too is possible. And so, so many entrepreneurs like myself at the time, I look at that and I'm like, Oh, I want to launch like the digital marketing version of Venus and Serena.

47:45I'm going to do this. And then all of a sudden, what we do is we say, I see you at Wimbledon and I see with the US Open, but what we don't see is the 15 years of eight hour day practices. And we don't see are the losses and we don't see the training. We don't see the sacrifice. We want the Wimbledon moment, but so many of us forsake what we need to do to put in the practice. And so now eight years later, I'm looking at Amy as a peer and as a friend. And while I am in no way, shape or form that level of launching, what I can say is we found a methodology that truly does work. We found a methodology that I pulled off in 60 days.

48:20And if somebody wants to put in that level of work to launch something differently than they ever have before, then this is the answer to it. And I think that feels really great to say. It's also very scary and it's also very freaking exciting. I'm so excited. I've gotten to spend a lot of time with you in either masterminds or following you or listening to your content or listening to your podcast. You truly are one of the people who I think teaches this so well. Like, I think you're such a good teacher. Thank you. And you're so linear, which is so opposite of me. So I love it. I'm like, keep talking.

48:53This is interesting. And I love how much you love data. And I think for anybody listening who has launched their program before and is feeling a little bit lost or unsure, you are so powerful with empowering them by teaching them what to look at and how and not making it scary. So I think this is going to be so huge for the right people. So who exactly, just so they know again, who exactly is the right person for this? If you have a product that can be bought digitally and you know, even for people who are product-based, like honestly for Glossy, I would absolutely be hosting a webinar. And that is not the way traditionally products are sold, right?

49:33There's a different mechanism, but I think like in a preexisting market, what is the best way to tap into people's attention? Now, I don't think that anybody's gonna be like, I wanna sign up to a class so I could be sold glossy. Of course not. But that's not why people tune in to QVC either, right? They don't tune in because they want to buy something. They wanna see what's out there. What am I missing? What can I be educated on? And so then if you were to hold a summit or a one hour session of how to change your skin and you have three different levels, it's like you have a T-zone oily or you have acne or you have bloating issues and you have this class where you go in and you teach people different mechanisms, all sanctified, sanctified, sanctioned and sanctified.

50:09Yes, my holy doctors. Like what it means to work on your skin from the inside out. So somebody is learning something, they feel powerful. They're not just being sold Glossy, although that could be a component of it. They're being sold a lifestyle. And so all of a sudden you become the conveyor of great things in their life. And if Glossy is a part of that product, then all of a sudden you've educated an audience to become future buyers. There is a mechanism of tapping into education. there is a mechanism of tapping into somebody feeling really great so the dopamine hit of somebody learning something is almost the same as them doing it so if you talk in great detail about how you felt after your six mile run down santa monica and you went through in every step and you talked about the street lights and then the sweat and you got to the end and you heard you know a tribe called quest playing on a boom box down by muscle beach and you took a deep breath and then you walked back exactly right so i'm feeling as you're explaining my dopamine levels are going closer to as if I ran the six miles.

51:04So if we know that human to human, we convey in the same way, if you could sit there and walk me through the journey of what it would mean to have skin that I feel great in, that I feel healthy about, that have all these benefits, the dopamine hit of me changing my life and opening packs of Glossy and adding them into my water is just the same as if I'd already bought the product. Now, if you get somebody to that part of their buying journey, they're sold. They're sold. I'm doing a webinar. It's so funny. I was thinking of it and I was thinking of what it can be and you just completely affirmed what that could look like.

51:35Oh, I love it. So I'm going to talk, we're going to, we're going to also be a part of, of Jasmine's, your biggest launch ever. Um, and we'll write a testimony. Hey, yes, girl. Yes. But actually that would be great because you know, while we're not at all saying like, this is the way products should be, I just do think it's like a very interesting like space to dwell. But generally speaking, the best fit is going to be if you have a membership, if you have a SaaS offering, if you have a course, if you have a video series, if you have an ebook, like things like that, that's like, I'm watching something and I can click to buy.

52:07We see that the most powerful conversion metric by way of education. I love that you even talked about a physical product, though, because what I'm learning is being in the physical product world. I think there's actually they're leaving so much on the table, not learning about this world as well, because there's such a beautiful crossover that if we all came together, it would be like actually bananas. Like you just need to prove it. You need to prove it. I'm going to prove it. And And then, you know, by 2025, you're on podcast talking about this crazy new way that you did something to revolutionize the way that products are sold.

52:35I think that's very interesting. And I think that there's nobody better to lead it than you. Great. Done. So easy. As if you don't have a billion things going on right now. But really, it goes back to what the beginning of this podcast, what we were talking about, like making sure that you stay in your skill set and your zone of genius. And truly, that is my skill set and zone of genius is learning, like bringing that portion of how I know how to sell to a physical product. Love it. So instead of totally trying to rewrite something and like, how do I even learn how to do this? Like how are products sold in 2024?

53:04Like however that is, don't do it because you're already behind the curve. Exactly. Create the new way. How do you sell it? How do you sell things? Exactly. Okay. Well, this was so amazing. Thank you, Lori. I went into some vortex. I don't even know. I laughed. I laughed. I cried. I'm going to go burn a boat. You should. I'll give you a match. I'll give you a match. But if people are interested in signing up for this class because education, jasminestar.com forward slash launch. Okay. Jasmine Star. dot com. Okay. Forward slash launch. We're going to put that in the show notes, you guys. We're going to put it everywhere.

53:33I'm so grateful for you. Thank you so much for coming on the show. I adore you. You guys, one of the biggest things we can do for Jasmine is to obviously go join this program because it's going to change your life and your business, but also go follow her and let her know what your biggest takeaway was. It's always nice to know who was listening. So what is your Instagram handle? At Jasmine Star. At Jasmine Star. You can't forget that name, you guys. Literally. Okay. Until next time, everyone, earn your happy. Bye-bye. Welcome back. I hope you enjoyed this episode and you feel inspired to take action towards your goals.

54:05And remember, friend, you are more than capable of living the life you dream of. We'll see you next time.

54:28Thank you.