How to Build an Irresistible Brand with Brittany Driscoll

21:57It's like so important to remember to be human. I am so sorry. I can imagine how this made you feel. I don't want that. And let us make it right. Like acknowledge where you're wrong, because again, people want to be heard. They want to feel valued. They want to understand that you recognize them. And so for us, you know, it's really, again, kind of bringing that human level into everything that we're doing. I love that. And I can tell you that if anyone out there is listening and they're building a brand or, you know, building a product or whatever that looks like. I went into Squeeze and now you like go into Dry Bar and go in as the consumer.

22:33Like I look at the experience and you're so right. Like I went to the bathroom and Squeeze. And it was like the best bathroom experience I think I've ever had. There was dry shampoo in there for me. Like there was all of these things, I think mouthwash. The little sayings are so cute. Like I just sat and it was like, I could stay in here and read, the temperature was nice. Like every single thing that I could think of was in there. And it really made me think from my standpoint of creating something like, how can I make someone feel exactly like they're making me feel right now? Yeah. So go and experience that.

23:03Can we tap there? So I wonder if, and if it's not, if it's not in alignment, just let me know. Sure. But what we're talking is very high level. And so there's somebody who's listening right now and they say, like, I followed the EIC formula, right? It was the experience, it was innovation, and it was connection. And so there's somebody who's listening right now who's not having a bathroom or a music list. So let's go back to the person. Let's think about the person who's making less than$500 ,000 a year, maybe has a small team, most likely they're virtual and they're maybe in a digital service based business.

23:35How then do we go out and create that EIC for somebody like that? Maybe like one or two tips. Yeah, actually that reminds me of one other thing that I do actually feel like is an important ingredient to a love brand. and I think that it applies very much to that entrepreneur, which is I think that your vision needs to be bigger than what it is you're selling. And so - Oh, wait. You need to pause. It's like we, I'm just gonna like, so to save somebody from pausing and replaying that, can you say that one more time? Yes, your vision needs to be bigger than what it is you are selling. And I think that if you can outline that on paper, and I guess what I mean by that is like write a vision statement for yourself that has nothing to do with your product or service, but the feeling that you want someone to have once they've experienced it.

24:21Oh, so good. And then your mission statement, which is essentially, like your vision statement should be a pie in the sky, blue sky thing that you never quite attain. Like you're always chasing the vision. There's nothing that you could ever do to get there because that's how like big and grand it is. And then your mission is, how am I trying to accomplish that every single day? Like, what does that look like? That's where you write in what you're delivering to meet the vision. And then you need to have company values. I believe so much that the values of a company, which are really just like personality traits, that's all values are.

24:59If you were to personify your business and your brand, what are the words or the sayings that define what that is? And if you have those, first of all, that's what helps translate how you hire, how you fire, how you promote, how you evaluate whatever it is that you're selling, whether it's the packaging, your messaging, et cetera. If you can outline those vision, mission, values, I really think that what you end up creating becomes very clear. And also, it helps keep you going. I mean, if all you're doing is earning a paycheck, entrepreneurship is not for you. I mean, you will quit before you start or before you get anywhere.

25:44It's hard. Before you get your first paycheck. Exactly. Before you get your first paycheck, I was like, honey, there's a lot of us who do it very long without a paycheck. That's right. So there's got to be something bigger. That's right. And so I think that's really, really important. The other thing for me at Squeeze, just to kind of like finish out that one sheeter, if you will, as we were thinking about the impact that we wanted to make, we have a philanthropic component to our business. For every membership that we sell, we're helping to provide a day of canine support to a person with a disability.

26:13And there's a lot of ways that we work with Canine Companions, which is the organization we've partnered with. But beyond that, what's really cool about it is when employees come to work every day, they know that the work they're doing is not only servicing the guest in that moment, but we are also making a positive impact in the community. and same for the member. They're choosing to spend their dollar at a company where they feel really good and there's also work that's doing good. And so I think, I just think that is the way to build a great love brand and that is the way to build a brand that is sustainable and will connect with people no matter if it's your employee or your consumer.

26:47So good. Texting team to read your vision statement. And I was like, what's your action item takeaway? Okay, so I want, Lori, please like jump in a thousand times because sometimes I just like steamroll those questions. Oh, I'm good. I'm also like, okay, remember to ask a question because I'm listening so intently. We're a masterclass. I literally am taking notes for my company right now. I'm like, that's right. We're going to go back and listen. So talk to me. Oftentimes when we have these conversations, the one cheater. Now, I want to know the first draft that doesn't get to be seen. When you are doing this and you have partners, when's the first time that something happens in building with Squeeze that just shakes you?

27:24That kind of is just like the thing that you didn't think or see happen. And it really kind of like shakes the foundation. What is that? I feel like maybe we met during that time. Oh my gosh. We met during the pandemic. So I feel like, yeah, I mean, I am convinced that the most successful people are not the best educated, experienced, or well-connected. They are just the people who keep going and don't give up. And for me, that is the squeeze story. We launched our business in March of 2019. We opened our first location in Los Angeles. It was a banger. I mean, it surpassed all of our expectations.

27:59We were so excited. We had five potential franchisees around the table who are about to sign on the dotted line for multiple territories in their community. We're about to get it all going. That was literally March 12th or something of 2020. And then March 16th rolled around. We closed our doors. We were closed for a year and a half before we were even able to like start rebuilding, which then took another year and a half to get back to any semblance of what 2019 looked like. And that time... What does this look like, though? Like when you say you close your doors, and we're talking about in Los Angeles, and for people who are not from Los Angeles, it was really stringent.

28:38Like when people say you close doors, you legitimately close your doors. We closed our doors. And so a year of building and success, and then you close your doors, what does that do to the team size? What is it like? What is happening? We actually kept... So again, like values, values, values, right? I actually kept my team on full payroll for about a month or a month and a half because I was like, we got to keep, we got to do right by our people. Like this is scary for everybody. We don't know what's happening, but I want to keep my people intact so that when we open our doors again, you know, everyone will be there and we'll, we'll have felt really good about how we treated our people during that time.

29:12But then of course it was like two more weeks, two more weeks, two more weeks forever. And so then, you know, eventually we had to furlough everybody and that was heartbreaking because this team had believed in this business before it was even like four walls existed. You know, I felt so personally connected to every single person. But I would say that what we did during that time was we just kept connected with people. Again, going back to like the human piece of it, like it doesn't have to be big or scary or I mean, that time was big and overwhelming and scary. But like your connection with your team and or your consumer doesn't have to feel overly, you know, whatever curated.

29:52I was like, I just checked in with people all the time. Hey, how are you doing? What can we do? Is there any, is there anything that we can do to support you? And that's what we did for a year and a half. And like 85 % of our team came back when we opened, we maintained 70 % of our membership during that time. I mean, it was hard and overwhelming and really scary, but it was also one of those things that tested, like, do we really believe in that big vision that we're never actually going to chase, but we're going to keep going after every single day? Like, do we believe why it is that we're here?

30:20Which for us, our vision is to transform communities for good. And so that means we get to make people feel good through massage, but we also get to change people in terms of how we interact with them on a daily basis. And this is our moment. Okay, how are we interacting with people? How are we still showing up? How did you as the founder keep your spirits up through that? Because I remember at that time, we had started a podcast together. Our pandemic project podcast. pandemic project, which might come back. We'll see. We were chatting and it was like every single week. It wasn't good news for either of us.

30:51So I think that's when we had really connected. But for you, how did you go back into being a leader during those super challenging times when I actually know how you were feeling? What were the things that you did to get back into that place of power? I think it actually goes back to the idea of weekly massages. I wasn't getting massages, unfortunately but I did a lot of self-care I did a lot of like walks every single day getting out into sunshine talks with my girlfriends I mean I talked to girlfriends probably multiple times a day for that truncated period of time because you just you needed a lifeline you know and I feel like it's so important as an entrepreneur to be real to be honest to be vulnerable about what you're struggling with because you hear someone else say yeah me too and you're like oh thank god Yeah, totally.

31:35Thank God I'm not alone. So that was one piece. I write in a gratitude journal. I started to do it when I started Squeeze. I still do it to this day. I find it to be really, really, really powerful in shifting my mindset. I write down three to five things that I'm grateful for from the past 24 hours. I feel like the two things that are really important in that is that you're physically writing something down. Your brain actually processes information differently when you're doing that versus like typing or thinking or talking out loud. And then the past 24 hours for like recency and specificity.

32:09And all of a sudden it's like your brain starts to look for the good. So, you know, those types of habits that I've just learned require discipline, not motivation, because I didn't want to be doing those things then. Yeah. But I just forced myself to and I still do that. And I love a good morning dance party. So I put on some, you know, Whitney or Tina or whatever, and I just dance around and I'd be like, I got to reach this like euphoric state. that I was used to existing in all day long when you're like being challenged and when you're, you know, pursuing something and when you're reaching a goal and then you're focusing on the next.

32:41So I don't know. I just found like all those little things. Did you ever feel crazy during it though, where you're like, wow, nothing is looking good. I don't know if this is ever going to go okay. Like tell me about how we can stay in that almost like that place. Yeah. I actually had several people who were close to the business. Tell me that like, this is the end that we weren't going to make it that, you know, it was that was like all she wrote. Did you guys take investors? We did. Okay. We did. Yeah. And that was actually one of the conversations is like, pretty much every investor has written off any four wall brick and mortar business that they invested in pre pandemic, like it's over.

33:18And, you know, for some reason, that motivated me more than anything. I was like, I don't know. I don't know. I don't know if we cuss on this show. I was like, that like I am going to prove everyone wrong because that's not true. Like, because I knew that we had, again, such a bigger vision, such a bigger purpose that we were existing for, not just massage. And I knew that people that worked in the space every single day made me squeeze is such a magical feeling when you walk in. And so. So, yes, I had really, really deep, dark moments of just defeat and feeling unsure and definitely feeling crazy.

33:53Like, should I be even focusing on this anymore? But again, I'm just going to go back to like the vision that we had set for this company and the why that we had. I just believed in so wholeheartedly that we have 82 locations in development today. We will probably have much more than that in development by the end of this year. And, you know, that's a testament to like fortitude and grit and resilience. And I do think that you need that as an entrepreneur. I mean, if you're in a corporate career right now or if you're in some type of transition and you're wanting to go into entrepreneurship, don't do it if you think your life's going to be any easier.

34:28I mean, you may have like different states of euphoria throughout it, but for the most part, the like the valleys are so low and so real. But it's euphoria in the midst of crap. I just want to say that. Truly. You do not get a better or easier life when you start a business. No, no. You get much higher highs, but you're getting a high during a really hard time. It's perpetually hard. Yeah, exactly. It's like you're getting punched over and over no matter what. Were you losing money at that time? Like when they said it was the end Why were they saying it was the end? And what did you do to not make it the end?

34:58We were losing money Our landlord We got no rent abatement We paid rent the entire time During the pandemic It was crazy When you say we paid rent You're paying rent for the physical location Number one in Los Angeles That's not open Doors literally like chained locked Of the five franchises I don't want to miss this question but I think this question would add light into the decisions that you're making. You had five franchise, potential franchisees to go into regions. During this time, where are they at? Are you coping those relationships? Did you take money, signing on the dotted line? Where are we at?

35:31So they actually went away. We had one who had signed with us and she was like on the brink of signing her first lease. And, you know, none of those people are in existence within our system today. I mean, that was literally like chapter closed. So, yes, we were losing money. We were trying to be very mindful, though, of how we were using our time. So I still kept my team, my corporate team, my, you know, the few people that we had on board engaged to a small degree. I mean, everyone took significant pay cuts, but we use the time to like cross our T's and dot our I's because we knew that we wanted to scale.

36:09And in order to scale a franchise, it really requires documentation, good training systems, protocols in place. So we were like, OK, we're just going to hunker down. at that time it was like three of us okay of us okay um and then we were just like okay we're just gonna hunker down and we're gonna use this time to lay the foundation so that by the time we are on the other side of this which we believed there was another side to it which I again I think I just can't emphasize enough I feel like that is the difference is like what you believe if you believe that it's over then it is over you know and um so we yeah we were just like all right we're going to set ourselves up so that by the time we're on the other side, we can just like, wow.

36:50And we did. Wow. I mean, it's been really hard. Don't get me wrong. It's like, there are still the deep dark days for sure. But I'm, I feel so proud of what we have been able to accomplish given the circumstances and where we started. Who are you on the other side of this? oh um I'm a different person that's for sure I um that's such a good question I think it's funny I'm different and I'm the same I have the same um my dad always used to say when I was a kid he's like there's some movie which I tried to quote the movie the other day to you and you were like I have no idea what you're talking about I'm like okay yeah I don't I don't know the movie I need to learn the movie reference.

37:34But it's like this boxer movie that's like, I could have been a contender. And my dad would always say that to me as a kid, like you have that mentality, like I could have been a contender. And so I do feel like I have maintained that mindset of like, I can do this. I believe I can do this. I can figure it out. I think that I have a much softer, more vulnerable state of mind though now because of what we experienced. Like I love to your point, you were like, let's just talk about the real stuff. I love talking about the real stuff. Now, before I was probably, I had this like bravado. I would put on a little bit of like, I got it all covered face.

38:09And now I'm like, no, I don't. I don't have all the answers. I don't know everything. I just know that I can figure it out. And I know that I'm unafraid to ask the hard questions or reach out for help when I need it. And I think that more and more women need to hear that because we don't like, we don't have the answers. You don't have the answer. Neither do we. And so So it's like, just keep going after what it is that sets your soul on fire and what you believe you're here for. Because if you don't do it, no one's doing it for you. So both of those things, like it's crazy. Lori and I had a conversation and we were talking about like the low points and they were kind of happening at the same time after the pandemic.

38:47And one of the things that Lori had cited as well was saying that up until that point, she had known success and it was her greatest asset. And perhaps going into a really difficult time or her greatest liability. And so there's somebody who's listening right now. And, you know, this person, like many of us at this table, we push and we push and we continue to push. What on the other side of this is telling you, like, how do you now know this is when I should push and this is maybe when I should take a step back? I actually think I'm still learning that, to be honest. And I think that that's a really good point of delineation that's important to understand for yourself.

39:22Because, one, I think it's actually just about permission, right? Because to your point, I had so much success prior to the pandemic. It defined a lot of who I was. I was what I did, not who I am. And honestly, I'm still figuring out who I am. But the what I did piece, I think, is so important to give yourself permission to adjust and adapt so that you're not stuck. right you're not defined as this one thing or you know this one way of being um so i don't know i don't know honestly if i have that the perfect answer to that because i think i am still trying to figure it out a little bit myself oh see going back to what laurie had said she said i had uh freedom phrases that if i didn't know the answer to the question the best thing that she could say is that's a great question i actually don't know the answer i'm going to figure it out and when i do i'll come back to you so this is an open invitation when you figure that out you're coming back on the show.

40:20Let's go back. I love it. Okay. So when we talk about these things, I want to be a little bit selfish if it's cool, but this question is for both of you. You both took on investors. I've only ever known bootstrapped. And so you took on investors, people who obviously believed in you. There was a crazy time in human history that had occurred. And then you had said investors had written off, not just, not just squeeze, but like any investment that had four walls, buy. And then Lori was dealing with the pandemic. And so what investors showed up for you, if any? And then what are those relationships now?

40:53I mean, I firmly believe like Glossy at the time of this recording is just getting its start. But I just think that so few people think that she's not destined for massive success with it. And now we look at Squeeze and incredible growth. So now what are investors saying? And what do you feel towards that? And what are you guys learning as you guys are investors? Yeah. Yeah.

41:15There are a few investors that I have that I know I can go to at any given time, and they will be there for me one way or the other, whether it's like an introduction, just like an emotional check-in. And then there's some that aren't that, but that's okay too, right? I think one of the most important things if you're going to take investors is to understand why you are taking investment and who you're taking it from. If you're taking money just to get money, that's one thing and that's totally fine. But again, going back to just like understanding what the agreement is, if you need someone who you want strategic guidance from and who is going to really be there for you throughout the whole time, that also needs to be something that's very clear.

42:02And so for me, it was, you know, I kind of knew different people kind of existed in different camps, and that's totally fine. And the people that exist more in the strategic guidance camp, they have stayed consistent, which I'm really grateful for. And they've also opened additional doors for me for other investors or different partnerships. And that's okay. You know, I think there was a moment in time where I was a little bit like, I have to prove all these people wrong. And I do, I do still feel that way. But I also mainly just want to do right by them. I mean, they believed in me from the beginning.

42:32They did believe in what we're doing regardless of the circumstances. So, and I'm really grateful for that. So it's like, how can I, I just want to make sure that we, we, you know, give it back and as much, you know, tenfold as we can. Awesome. I just want to copy paste everything she said, because that is a million percent applies to my journey. So you have to know why you're doing it and you have to remind yourself of why you're doing it too. Because I do think there's a lot of things that you can bootstrap, I think in yours that has like such a large startup cost. You have to really think about that.

43:03But I could have bootstrapped and gone slower and gone alone. But one of the reasons I wanted to do it was to bring women with me. So and I wanted to bring women who had never invested either with me. So I think that when you take that on and you're also both educating each other together and you're learning and it was my first time on the journey, I had to constantly remember that sometimes the journey with investors is going to be challenging, especially if they don't fully understand what's happening within a pivot. And to remember that it's my job to constantly go back and get them re-excited and reignited and also teach them that this is a normal thing.

43:38So I think during it, I think that when you take on investors, I think there's two frames of mind. It can either be like people can look at them as like their biggest challenge because you constantly, you take an entrepreneur and all of a sudden for these people, you have to check in, you have to have these quarterly newsletters, you have to tell them what's going on. And I will tell you that the hardest thing to write when you're not doing well is your quarterly newsletter. Like, hmm, the fourth newsletter about nothing good, but I'm going to do it with a lot of exciting undertones. Add a lot of memes.

44:09Yeah. Right. Right. And so the future is looking bright. We promise. Like way down the road. You're going to love that car ride. Get a long book. Okay. So I think that it was the constant resetting of remembering how fortunate you are to have these people on board with you. And even if they're not understanding like what a soul journey that is for you to learn that communication and learn that you get to be this new person and step into that, like, you know, pep rally hype girl. And really like it helps you believe it yourself. So I think investors have been my biggest personal development piece, but also they tied me so closely to the vision.

44:51And I feel like when you have a really large vision and you start learning what investors can do, that sometimes we actually chain ourselves to them because we know the vision wouldn't be carried through if we didn't chain ourselves and bound ourselves to people that you don't want to disappoint. And so I think it's the constant resetting, even if it's 2 a.m. and you don't want to disappoint them. And you're like, oh, my God, that one email that that person sent is just like grinding in my brain and making me feel terrible. It's like those are the lessons you need though to carry out a vision of that size.

45:21So it's like thanking them for these moments of massive growth. And trust me, it doesn't sound very thankful in the moment, but on the other side, like there's a couple people that I really learned from who really challenged me and I'm so grateful for them because it transformed me into someone who's able to handle a lot more and understand how to really step into their emotions as well and get a much better perspective. So it's been really, really the most powerful journey. And I'm super grateful. I love this. Okay. So a lot of what I hear is yes, you know, glossy. I hear so much about squeeze, but so much what I hear and what I feel distinctly is like your personal brands, even if they're not as outward facing or if they are, but it's like, it's so led through that.

46:05And so we talk about love brands and we talked about how to like distill them and synthesize them for maybe like a smaller business solopreneur. But I want to go back because before we started pressing record, Brit said that, how did we initially meet? So hold on. So Brit comes into my house. I'm getting changed. I walk out and I said, it's so nice to meet you. And then she says, actually, we might've met, or I think we met before. And I'm like, oh my God, this is so awkward. How do I not know this? Yes. And okay, let's go back. How did our paths first meet? So I have been following you forever and ever and ever.

46:37This is crazy. I know. I know. I literally, she did not even tell me this. I know the world is so small and so cool. I actually screenshotted our calendar invite and I sent it to one of my best friends, Callie, who has been also a fan of you forever and ever. And she was a bridesmaid in my wedding, which we'll circle back to in a minute. And she was like, Oh my gosh, she was like totally freaking out. So so we were huge fans of your photography way back in the day. and I had reached out to you. My husband and I got married at the montage and I had reached out to you to shoot our wedding. It was like timing or whatever didn't end up working or you already had it.

47:15So whatever it was, it didn't end up working out. But yeah, I was like, we had talked about 12 years ago at this point. Isn't that crazy? It's so crazy. I'm so happy. But if we go back, because everything's business. I'm just happy to be around people who will always talk about business. Like my husband has to stop me sometimes and he's like, I don't want to talk about business. Like, cut it back. But here, I want to make your wedding. We're the same. We say that all the time, too. I know. That's why I'm like, I'm with my people. You know, it's like, we're weird together. So I want to go back to that because there's a through line of a love brand.

47:49And so when we go back, I want to know, not because I want to like go back and relive my heydays of high school. What was it? Like, what happens? Like, you're in the process because I wanted to still like the through line of building brands and what you've done so well through marketing. And sometimes it's hard for me to see what I was doing back then from a consumer, but I want somebody who's in that moment right now to be able to synthesize what it means to build a love brand in a small way. Well, for you in particular, I mean, I'll just, I'll turn this back a little bit on you. I think, and I was thinking this this morning as I was driving over, I think what you have been able to do is actually a perfect testament to a love brand.

48:27And it is also a perfect testament to what you were just saying about the person behind the brand, because what you were able to do through photography, you know, a decade plus ago is bring to life an emotion and a feeling. And you also, as an outsider looking in, felt so connected to you, whether it was you were looking at whatever it is you shot, it's like you knew that it was a Jasmine Star piece because of just the way that you brought things to life. And it was so unique and so creative and so insightful and kind of soulful everything that you did, which is why I really wanted to, which I was like so bummed.

49:03But I think what you've been able to do, even in transitioning your own career, is a perfect example of that too. Like you have created an experience, a connection, you've stayed innovative, you have adjusted as times, like seriously, go back to this, what I said, experience, innovation. Yeah. And you have a big vision too, right? In terms of connecting. So I actually think that you're such a good example at that transition piece that I feel more and more women should give themselves permission for if they're looking for an additional challenge. It's like, you are still who you were back then.

49:32Like you're through line, the foundation. You have just grown and continued to push yourself and you brought so many people with you. So I actually think you are the perfect example of a love brand and you've done a really good job of staying true to who you are, which is really what people need to feel that they trust someone and or a brand. So in any case, I think you actually already know you have all the you have all the secrets. I'm sure there's a listener right now. Be like Jasmine just wanted a compliment. No, it's not. I have a very long time hearing about myself like in person, right?

50:08But I think it's very helpful. And how this is what I'll say. I've always maintained before people even knew about the brand is, you know, you have a good brand when people are saying things that you work so hard to cultivate. Yes. So when somebody says, I felt you or it was thoughtful or it was creative and like all of that was wildly strategic. Yeah. And the fact that many people just felt it, it meant that that was a strength of mine, even though I didn't know it was a strength of mine. So I want to go back and like tell people like a brand is truly priceless and costs very little. And so it's like there I was building brand, a love brand that I didn't know I was doing at the time.

50:44And I was doing only what cost me nothing. Yeah. Right. Because I didn't have anything when I started. Right. So I want to make sure that we're connecting the dots. Everything from selling Hot Wheels to hot air, to sitting in hot RVs, creating podcasts during a pandemic. And then just being two hot women. But I mean, I shouldn't say that thing. I just said the feminist movement that 50 years by saying that. No, but I just want to say how you guys both brought the heat. I can't stop with it. I'm on a roll. Just somebody stop me. Keep it going. No, I want to say thank you, Brittany. I got serious, Brittany.

51:18I got serious. Brittany, thank you. I got serious. Britt, thank you. Thank you. Thank you. And tell your friend who's on that calendar invite, like, I said hi. Oh my gosh, I will. No, she will listen to this. She's going to be so excited. She's going to watch. Thank you for being here. So for people who want to see when Squeeze is going to be in their neck of the woods and for people who want to connect with you personally, just to root you on and watch the journey and watch you become that next level unicorn as an exit. Let's go. Where do they go? Where do we go? So squeeze massage.com has all the information on locations.

51:51Also, if you're interested in franchising, I'm such a believer in just women being able to own their own business, you know, create a health and wellness experience in your community. And squeeze massage.com slash franchising has all those details. Follow us at squeeze on Instagram. We post about every opening, all the fun things going on. And then I'm at Brit Drisk on Instagram, B-R-I-T-D-R-I-S-C. Beautiful. And when you open Squeeze in Orange County? Oh my gosh. Yeah. Like, I don't know. I don't know. I'm not even. So I'll be there once a week with Jasmine. Yes. Yes. And as a clarification, I don't identify as being an influencer.

52:25I identify as being an entrepreneur with influence. And so I immediately want to go and I'm like, well, I want to support. So I don't want to go as an influencer. I want to go in as an entrepreneur with influence. And like, let's just hype this place up. I love that. I am so excited. I can't wait to book online. I can't wait to see all the cute stuff in the mirror. I want to have a mint. I already know my playlist. My aromatherapy preference is a little sandalwood, sometimes lavender, depending on the mood I'm in. We have you covered. Am I just a massage diva? Somebody needs to stop me. Say a prayer for me.

52:50I am so excited for you. Yes. I am just, I am literally your ICP. Like, I admit, I'll do the Yelp review the whole nine. Britt, thank you. Thank you. Thousand times over. Thank you, Lori. Thank you for making this beautiful, amazing introduction to Full Circle Moment. Thank you both. For those of you who are listening to the Jasmine Star Show and watching, thank you so, so much. It's because of your support that we get to continue to do this. Like always, we don't run ads. This is a labor of love. But the way that you reciprocate is by leaving a review and or tagging Brit on Instagram. Let us know where you're watching from.

53:21Like always, it is an honor. It is a pleasure. Many blessings. Thank you for listening and watching to The Jasmine Starr Show.