How to Create a Digital Offer in 30 Minutes with Jasmine Star

0:0010 years ago, I made the decision to build my personal brand that was elevated, yet approachable, and reflected who I was, not just what I did. I created my website with ShowIt because it's true drag-and-drop freedom, so you can easily build and update your site. Plus, their real human support team, game changer. Want to try it for yourself? Head to jasminestar.com forward slash showit for a 14-day free trial and first month free when you subscribe. When you hear the words digital offer, what comes to mind? I can tell you that when I first heard those words, I felt a mix of hope and a little bit of confusion.

0:32The question I asked was, what's a digital offer? What could I create that somebody would want to buy? And the more I thought about things, the more hopeful I became. I thought about the questions that people asked me. I thought about things I was good at. I began asking myself, what would I enjoy creating? And what has resulted is that in the last nine years, I've sold close to$30 million in digital offers and programs. I can't begin to describe how this has radically changed my life. And for years, I've been teaching how a digital offer could do the same for other people. Today, I'm excited to share one of the top five most downloaded episodes from the Jasmine Star Show this year.

1:08I taught a live class and the outpouring of support truly blew my mind. Still to this day, I get messages from people who are inspired to start simply, serve people well, and build a business that changes their lives. I can't wait to share this training and the Q &A session right after with you. We're going to do that today. Let's dive in. And I am going to have a conversation around creating a simple digital offer in 30 minutes. So why am I sharing this with you? Well, in 2007, I was a self-taught photographer who had a blog. This meant I said I wanted to be a photographer and I didn't have a camera.

1:48And so because I didn't have a camera, I didn't have a website and I wasn't actually sure that I can build a business. So I started a free blog and I started sharing the information of what I was doing, how I was becoming a photographer, but how I was building a business around being a photographer. And I had mentioned that I was booking clients via email. People would find my blog and then they would book me for my services via email. And so around 2008, people started asking me, hey, how are you booking clients via email? And so I'd write a blog post and I'd explain it. And then they started saying, yes, but what are the words you're using?

2:24Like, how can I book clients on email the way that you are? And I started asking myself, wait a minute, people just really want to know the exact emails that I'm sending? So then one day I sat down in a Google Doc and I copied and pasted all of my email templates. These are emails that I was sending to people who were interested in my work. And I copied and pasted them and I put them in a Google Doc. And then I saved that Google Doc as a PDF. There was nothing fancy about this whatsoever. And I sold them for$19.99. That PDF made me$100 ,000 in a year and it changed my life. I had not gone viral.

3:04I did not have social media. I did not have hundreds of thousands of followers. I just created something that somebody found very valuable. I created something that somebody really wanted and they found it. They wanted to know, how do I book clients? And I created something of knowledge that was already inside me and I shared it. Now I wanna pause here and I wanna ask you, what are people asking you about? What is inside of you that people are like, wow, what you're doing is really cool, amazing, interesting, valuable? Because I want you to experience this same thing. I want you to be able to wake up and see that a couple people bought your digital offer overnight.

3:52I will tell you there are very few things as sweet as waking up and saying, oh, well, I just got paid as I slept. So in today's workshop, I'm going to show you the step-by-step way of how to do this. Now, we're going to walk through how to create and sell a PDF. Now, if you're just getting started, this is going to be the easiest digital offer to create. But the same process works for a digital membership, a digital course, group coaching, one-on-one coaching. The same process works the same. But I'm going to use a PDF as an example. Because once you create a PDF the same way that you create a membership or a course, the possibilities are endless.

4:32Because what I have discovered through the process of going through and creating digital offers is that more doors open once people get to know you and understand the value you provide. So this is a five-step framework to create your digital offer. Let's dive in. Step number one of five is to list your top skills and interests. So if you're sitting here, I want to give you a couple questions to get started, questions to help you get going. What do people say you're good at? Do people say that you're really good at speaking, at organizing, at teaching, budget travel, counting macros? People are like, man, you count macros and you just make it look so easy.

5:11Organic gardening, sleep training babies, making paper flowers. What do people look and say, hey, you're really good at that? Question number two to help your brain get moving to see possibilities is what do people ask you advice for? Now, here's the thing. People ask for your advice, but your brain may not be used to seeing it. So that's why I want to invite you to say, what is my brain actually seeing right now? What do people ask you advice for? Maybe they're always asking you advice around your relationship. Maybe people ask about losing weight, training for a marathon, organizing their closet, creating a budget.

5:50What are people asking your advice for? Now, the third question to help your brain start seeing things that you could create is what do you enjoy, right? History, sewing, watching movies, being with your kids, rock climbing, home renovation projects, CrossFit. Ask yourself, what do you enjoy? What are you good at? What do people ask advice for? And what do you enjoy? Right? What we're doing is we're training our brain to think differently about what is already inside of us. Can I get an amen? Okay. Amen. I want you to take a moment and I want you to brain dump anything that comes to mind. Because in this workshop, I just want you taking action.

6:37I don't want you saying, oh, that's a dumb idea, or that won't work, or that's too silly, or too many people do that. No, no, no. In this workshop, anything is possible. And when you believe that anything is possible, everything becomes possible. So for the next 25 minutes, 24 minutes, I want us to say, let's just function in a world that anything is possible. I want to brain down what's coming to mind. So I'm going to go through a few examples, right? Let's get your brain saying, let's think something different. Are you good at event planning? Are you good at SEO? Do people often compliment your leadership skills?

7:12Maybe people say, hey, how do you fit it all in your day? You seem to have more hours in your day. Maybe that's meaning that you're really good at time management. These are skills that you likely have. Now, maybe some of your interests, things that you like doing? Because wouldn't it be really cool for people to say, wow, you're really good at this and you happen to like it. So for me, I had a skill. I was a photographer, but I was also booking clients online. That was a skill. And I was very interested in helping people do the same thing. And I was very interested in photography. But what about you?

7:50Are you into running, mental health, photography, travel? Now, as you're brain dumping, I'm going to give you a little bit of time by narrating a story because I want to introduce you to my childhood best friend. Her name is Brianna. Now, we met each other when we were 13 years old, and we still remain best friends to this day. So we have seen each other go through highs and lows and career changes. So it was around this time that my best friend was living at the Olympic Training Center in Encinitas, California. She was training to be a part of the Olympic track team. Now, she went to the Olympic finals, she jumped her PR, which means that she jumped the best she had ever jumped and she missed the Olympic team by one person.

8:35And so she had trained her whole life for this. And so she's like, okay. So she went and she got a job and she created a career selling medical devices. And she was with a medical device company and she was really good, right? So she grew really fast in the organization because people kept on saying, wow, you know, you're so good at organizing. You're so good at talking to the doctors. You're so good at hosting these events. And so she had come to me and so she had seen me transition to become a photographer without a camera. I started selling digital products and she came to me and she had asked probably the same question you're asking, right?

9:08Like, hey, Jasmine, how are you making money off your knowledge? And I walked her through the same exercise that I walked you through. And she had decided that her skills, what people said she was really good at was organization, details, and planning. And she also had interests. What did she like to do? She loved to travel. She loved going on adventures and creating adventures. And she really loved experiences. Now, you might be hearing this and you might be finding a lot of similarities. Like, okay, hey, like I have a career and I'm good at it, but there's this other calling. Could I make money online based on my skills and my interests?

9:47Cool. Now let's move to step two of five. Look at your skills and your interests. What could you share or what could you explain that other people would find valuable? So let's go through a few examples. Example one, let's say your skills is packing, organizing, reading maps, being efficient. And let's say your interests. Maybe you love Disney movies. Maybe you love family trips. Maybe you love cooking. So then you could ask yourself, what could I create? Well, a few ideas if we're saying that anything is possible. The ultimate family packing checklist, the Disney park day planner, meal prep for family vacations, Disney themed movie night planner.

10:29Now, I don't want you to say, oh, well, everybody's been doing this right. No, no, right now we're teaching the brain to believe in possibility because you're going to find a way to put your own sauce, your own insights into this. Let's get into another example. Let's say your skills are photography, graphic design, and event planning. In your interests, running, movies, you love yoga, fashion is a thing for you. So you're going to ask yourself, what could I create based on my skills and interests that somebody else would find valuable? A running gear guide, the best shoes and outfits for every season.

11:06Instagram templates for runners and fitness enthusiasts. Maybe you can create a capsule wardrobe planner to build a stylish and functional closet. Maybe you can create the best movie night ever, a party planning checklist. What are things that you believe people would find valuable? Let's get into another example because examples expand the brain to look at possibilities where they didn't exist before. Let's say your skills are finance, copyrighted, meditation, stress relief, Coaching divorced moms. Maybe your interests are sports, budgeting, CrossFit. Maybe your interests are you love a good pair of shoes.

11:46Okay, so what are some things that you could create? A stress-free budgeting guide or divorced moms. The shoe lover's budget. How to afford the shoes you want without breaking the bank. A self-care checklist for divorced moms. Quick copywriting templates for selling anything online. Now, I want you to take another moment and I want you to brain dump anything that comes to mind. It doesn't have to be perfect and it doesn't have to be amazing. We just have to start doing. We have to open up the pathways to see what might be possible. Now, when Brianna saw me sell digital resources and create an additional stream of revenue, She asked herself, could I do the same thing?

12:34And so she created digital resources and was selling digital resources at the very beginning of places that she had visited, like the all-in guide for Rome, the all-in guide for Santorini. Now, when she was training for the Olympics, she was traveling the world and she would create itineraries for adventure and experience for her when she was in those countries. so she had insights that were very unique to her and she shared them for other people who say, hey, I wanted an adventure and I wanna experience how you did. She found something that was valuable and sold it based on information and knowledge she already had.

13:12Now, what happened was people started buying her itineraries and they said, hey, I'm gonna go to Rome and I like this, but I'm also gonna go to Paris. Can you create an additional itinerary for me for that? And people started saying, hey, could you create an itinerary? Now, you don't have any digital resources for Vietnam, but could you create a trip for me? And all of a sudden, she decided to say that digital resources became a testing ground and a pathway for her to begin a career. Did she need a new career? Absolutely not. She had a career with selling medical devices that she was very good at and had a wonderful life.

13:49But she had said, I think I want to create my own adventure. and my own life experience. So she created a travel concierge business and now she has other agents who work in her business. Digital resources provided a pathway for her to change her life and career. Does she need to? Not at all, but she chose to and that's what a digital resource allowed for her. So now let's get into step number three and that's to choose your idea. Now here's where a lot of people get stuck. I have walked hundreds of people through this exact process. Now, real talk, you cannot choose wrong. What happens is your brain will say, oh, well, that's not going to work.

14:30You've started things before and you didn't finish. Are you sure that you have enough money for this? Are you sure you're going to dedicate time? You can't choose wrong. You just choose and then you learn. And then you choose and then you learn. But if you are stuck at indecision, I want you to ask yourself, hey, of all the things I could create, what excites me the most? What feels the easiest and the lightest? Because what happens is your brain is a muscle. If you go into the gym and you lift five pounds five times, you just told your body what you're capable of. Now, what the goal would be to eventually move from five pounds to 10 pounds to 15 pounds to 30 pounds, right?

15:18That's the goal of building muscle. Your brain is a muscle. What we want to do is start small and then prove to our brain that that muscle can grow and start thinking about things in new ways. Now, step number four, I want you to open a Google or a Word doc and I want you to write. Yes, this is where in 30 minutes you get to going. Because if it's a checklist, if it's a guide, if it's templates, if it's top tips, if it's the start of a very simple course, just write it. There is no perfection required. In fact, when I first sent out, I sold my PDFs, people would email me and say, hey, you have a typo here.

15:59And I'd be like, oh, I do have a typo. Let me go and fix it. People aren't paying you for perfection. They're paying you for the value you're providing for them. Now, once you have it written, you can save as a PDF and you're done. That is what I did. That is what is still for sale today. Yes, I am still making money from those PDFs that I created back in 2009 and 2010, and I created other digital resources for photographers that I'm still getting paid for. And that's exactly what I did. Now, if you decide that you want to make it a little fancier, you can design your PDF using a template from Canva.

16:39If you're not familiar with what Canva is, Canva is a free graphic design platform. Now, what you're looking at are sample Canva templates. These are free. You can change the font. You can change the colors. You can change the photos. You can make it your own, which is what we highly suggest you do. Now, to use the Canva templates, you can create a free Canva account at canva.com. You can search for the template that you want, like, for example, a budgeting template. You could select the template you like best. You can add your text. You can add any images, but if you don't have images, there's a free gallery in Canva, and you could save it as a PDF.

17:16Step five, upload your PDF and accept payment. If you've been following along, we're on step five of five, and you're probably thinking to yourself, I think I can do this. And the answer is you can't. And there are two options to create and receive payment for your knowledge that somebody finds valuable. Option one, you're going to upload your PDF to a Google Drive. You're going to choose a price. Now, you can choose any price you want. You can charge$999. It doesn't matter. But when you're first starting, I highly suggest learning, and I suggest between$799 and$1999. This helps us guide people buying it and giving us feedback.

17:54Then you're going to share a link to Venmo or PayPal with somebody who wants to buy it. And then when somebody pays you, you can manually email them the PDF. You can absolutely do that. Option two, you can create a free account on kit.com. You could upload your PDF and you could choose a price and then they will give you a URL. You could share that URL. You could put it on your blog, in a newsletter, on social media, maybe on your exit profile on social media. And it will include a place somebody can enter in their credit card. They go to that URL, they put in their credit card. And then when somebody purchases it, Kit will automatically email them your PDF.

18:34Then you're done. In less than 30 minutes, I walked you through ideation. I walked you through segmentation. What should I start with? I walked you through the process of it. I told you just to get it done. And so then we test and you can't choose wrong. You just need to get it done. And when you're done, you are done. Yes and amen. Now, at this point in the conversation, you're probably like, okay, but how do I find people to buy my digital offer? And to that, I say, that's a great question. But this is where the gangsters dwell. This is where the difference between people who create a digital offer and people who make money from a digital offer.

19:20There is a difference. And so if you're telling yourself, oh, so many people have digital offers, how could I ever stick out? I will say you will stick out when you actually know how to sell your digital offer. So I wanna go back to Brianna's story because remember, she created a travel concierge agency with agents and she had said, Jasmine, I wanna extend my services into a digital offer. How might I be able to do this? So she met up with a co-founder and what they created was a membership for travel agents, for travel professionals. So she started with her digital resources. She created her own agency.

20:02She has agents underneath her. And now as a digital offer that brings in revenue, she now has a membership. Now she came to me and she said, Jasmine, I have this membership and I want to grow it. And I said, great, amazing. How many people do you want to launch? How many people do you want to get into this membership? And she said, this many people. And I said, awesome. Double it. Double that number. And she's like, no way. There's no way that I can do it. I said, double that number. Follow everything that I teach on the inside of Your Biggest Launch Ever. Follow the program and you will hit that number.

20:40And she's like, I'm not going to hit that number. I said, if you say you're not going to hit that number, you're right. And if you say you're going to hit that number, you're right. what do you want to fight for? If you want to fight for your limitations, go right ahead. You can keep them. If you want to fight for your possibilities, go right ahead. Let's go. So she followed the exact system that I teach. And she said, thank you for helping me dream bigger. I said, you did it. I am so proud of you. You doubled your goal. And then she had said, it all happened the way that you said it would. You showed up like gangbusters and I get to say that it worked.

21:20Now, when we talk about a digital resource into a career change, into expanding her offers for her business and her revenue streams, she said, I get to say to my childhood best friend, she said the nicest, kindest words. We doubled our recent launch and there's no way we could have accomplished these results on our own. Now, I understand that this could feel overwhelming, right? This idea of like, oh my gosh, are you serious? I can make money from a digital offer that seems so simple, but I've made it very straightforward. Now, we close registration for a live course experience tomorrow. That is the reason I am coming on here to invite you to say there is a way to sell, and it is a live course experience that gives you everything you need to sell your digital offer with ease and confidence.

22:10You can find all the information at Biggest Launch Ever. We're going to get into Q &A right about now so we can workshop your ideas. Now, here's the thing. You're going to start in the offer lab. What we just gave you right here was a sneak peek. This training, the offer lab, is$497, but it's included because we want you having an offer that people are like, yes, this is exactly what it is I want, and this is what I want to buy. So there are students who joined us already. They're already going to the offer lab and they said, it's absolutely brilliant. The lab alone is epic. I'm fired about the whole thing.

22:42I've gone from overwhelmed to a roadmap that I know is going to yield success. And the support in the community from myself, the team and Katie, people are like, I can't believe I'm getting this type of feedback on my digital offer. So the offer creation lab is easy. In two or three hours of your time. You're going to identify and outline your offer. And then we're going to begin our live course experience on February 11th. I'm going to be teaching with you. I'm going to be showing up twice a week. I'm going to be saying, I am coaching you to make money and change your life with a digital offer because we give you a step-by-step plan.

23:17And if you want more information, we're going to get to that in Q &A. But the offer lab is included with YBLE, eight weeks of live classes, templates so there's no guesswork, accountability for support, a private community. You get a roadmap to show you exactly how much time you're going to need for this and bonuses to help you up-level that offer. Now, everything we're included for YBLE, we start on February 11th, is$85 ,000. And you get all of this starting today for$19.99. But the good news is that you can get started with a payment plan for$475. We can get started today at building out a digital offer.

23:59Now, we do have a 14-day money-back guarantee. If you come into the offer lab and you're getting support and you're like, oh my gosh, I think I can do this. I'm not sure this is for me. Come in, test the waters, find out the support, and figure out that this program is going to be for you. You can get all the information at Biggest Lunch Ever. Now, our doors close tomorrow at 5 p.m. Pacific Standard. Now, if you would like to book a call with alumni, biggest launch ever forward slash call, they will walk you through. They don't get paid if you join or not, but they want to share their experience.

24:31All right, friends, let's start getting into your questions. I couldn't be more happy to start workshopping and having some fun here. Okay, so questions that are coming in. Stephanie, I have zero social media followers. I know I could create a PDF with the meal plan that's worked for me as a vegan distance runner. Ooh, very niche. already you're off to a great start when there is not a lot of information around somebody who is doing the thing that somebody else wants to do. There are vegans and there are vegan distance runners and they want to know how to do it safely and successfully. You have information that somebody else wants.

25:07But can I really sell it when I don't have a following? And obviously, I don't have an email list. When I created my first digital offer, I didn't even have social media. I sound like I'm very old. Social media wasn't even around at that time. And so my question then becomes, are you willing to create your social accounts and make them public? If not, you can create a separate account on LinkedIn, on Facebook, on Instagram. And all I need you to do is share what you're doing. And people are naturally going to say, wait a minute, there's a vegan distance runner and she's talking about her form.

25:43Oh, that's really cool. People are going to start sending you DMs. People are going to start leaving comments. And then once we get them into the sales flywheel, they're going to be like, wow, I can't believe that Stephanie has a PDF for$9.99 with tips or a meal plan, a 14-day meal plan. And here's the best thing, Stephanie, is that when you create a 14-day meal plan for a vegan distance runner and you've sold a few and people are like, dang, Stephanie, this is incredible, you can create another one. And people who bought the first one are more inclined to buy the second one. Because if somebody's bought from you before, they're seven times more likely to buy from you again.