How to Double Your Revenue in 60 Days with a Proven Launch Plan

29:19She's a travel designer and a consultant, and she also owns a membership for travel designers. And she told me, I'm going to do the biggest launch I've ever done. And I said, I love it. What's your number? And she told me, I said, great, let's double it. And she says that with my guidance, she doubled the membership in her most recent launch. Is she lucky? Is she special? Or does she just understand so clearly who she's speaking to? Okay, now we're going to move on to the fourth step of our framework. The first one was your key messaging. And your second one is your high-value masterclass. A masterclass is the best way to show your expertise, your credibility, and build trust.

30:04A masterclass is what I am doing right now. I believe that after the key messaging framework, you're coming here because you want to experience Either my expertise, either my credibility, and or build trust. I am practicing what I preach and I'm showing to you in real time. So in 2016, I launched my second course. This is a year later, and this course was called The Path to Profitability. Now, this course was about building your brand and marketing on social media. So in one year, I made over a million dollars on that one course. Now it's time for me to launch my second course. Now, during my first course, NTS 180, I learned that a masterclass was the best way to speak to my ideal clients.

30:56Now, during my second course right now, during Path to Profitability, I wanted to see if I could teach a masterclass that focused on converting to even higher sales. Because I said, well, I made a masterclass and I really didn't know what I was doing. So maybe there's a better way to be doing a masterclass. So I hired a consultant for$10 ,000 to teach me. Now he was from Texas. A friend of a friend had recommended him. I paid online, didn't speak to the guy. I pop onto Zoom and he's sitting through my webinar and he's just clicking through it. And he's like, why are you saying this? What is this?

31:33Am I supposed to understand that? See, what's happening here is there's just too much of this. And I sat there and I was just like, I've been doing it wrong. To which he said, you're not doing it wrong. We're just going to make it better. So on that note, ladies and gentlemen, instead of having to sit through his Texas opinion about what it is you're doing, let me share with you the three things that transformed the way I was creating high value masterclasses. Here are the three most important things to include in your high value masterclass. Number one, what is the promise? He said, what are they going to learn from you?

32:11You came to this class and the promise was you are going to learn how to double your revenue in 60 days with a proven launch plan. Now, if I was a fitness coach, you might come to my masterclass so I could teach you how to lose belly fat. The second most important thing to include in a high value masterclass is what is the transformation? He said, who are these people before and who are they after? And I thought to myself, interesting. I had never thought that in one hour, you can have a transformation. Now I know you can. So who are you before this class? You're uncertain about launching. And who are you after?

32:53You know what it takes. And you're ready for it. Now, if I was a fitness coach, you might come to my master class and your transformation, my transformation that I want you to go through is before you didn't know how to count macros. After the class, now you do. The third most important thing to include in a high-value masterclass is show the what, not the how. So if I'm sitting here and I'm a fitness coach, well, I'm going to show you counting macros what they can do for your weight loss. But I'm not going to get into the exact details. These are the three most things to include in your high-value masterclass that I did not include in my first course masterclass.

33:36So once I understood that there was a specific masterclass framework to get more conversions, my launches got bigger. The first time I launched my second course, Path to Profitability, I made$350 ,000. Okay. So I want to make sure we're on the same page here. Okay. The first course, Insta 180, I launched for the first time using successful messaging framework for$255 ,000. Then in my second course, using the successful messaging framework and having a high converting masterclass with that framework,$350 ,000, I started realizing there were ways that I could get better. Which leads us to step number three, ways to get better.

34:29My question to you, pause. How successful is your messaging framework? How good are you at speaking to your dream customer again and again and again? How effective is it? When you get into your converting masterclasses, maybe you said, I've never done one. Or maybe you say, not me. No way. Under God's great sky am I going to do it? Okay. But if we know that they work, are you actually converting them with that mechanism? Because they work. Now it leads us to step number three, your profitable sales page. So when I saw how big of an impact changing the structure of the masterclass, when I said, hey, I can get better with this.

35:08And then it resulted in this massive change. I began to look at other areas of my launches and I thought, what can I do better? I made one tweak to my masterclass and it resulted in multiple hundreds of thousands of dollars. So there's got to be other things in a launch that I could do better. So I said, I'm going to start with my sales page. I was looking at my sales page and listen, I bless my heart. I did the best I could, but I just put together a sales page that I thought was like, buy my thing. It's amazing. So I invested in going to copywriting workshops. I invested in two copywriting workshops.

35:43The first copywriting workshop that I invested$10 ,000 to, I went to Nashville and I learned how to incorporate story and personal connection that you matter and what you offer matters and it's going to help people. So why would you not insert stories of you, your team, why you started your business? The second copywriting workshop that I went to, I invested another$10 ,000 and it was in San Diego. And this one focused on conversion optimization. They said there is a way to lay out your sales page that converts into more sales. Huh. Now, what I was doing in the past was simply using my sales page to be like, here's all the reasons why you need my course.

36:29Here's all the reasons why you need these resources. Here's all the reasons why you need my eBooks. But the best sales pages are carefully crafted for conversion, getting people to buy. So here are the top three ways that you can do that on your sales page. Three ways to optimize your sales for conversions, your sales page for conversions. Number one, get specific with who you're selling to. Now, this might sound a lot like the successful key messaging, but I am here to tell you that on your sales page, be bold for who it's for. Openly state who you serve. Because when somebody feels like a sales page is looking right at them, they can't turn away.

37:16The more you speak to that specific person, the more they think that offer is tailor-made for them. That leads to conversion. The second way to optimize your sales page is to openly address objections. Now, I get it. As business owners, we don't want to talk about people like why people wouldn't buy. But it's very important because what you're doing is you're actually front-facing their deepest concerns, which is better because you can sit in the knowledge of saying you will likely say no because of this, I have an answer. You might say no, I got an answer. Your big answer, I got an answer. By the time the person is moving down the sales page and you are answering their questions, it leads them to yes.

38:05And that's the third way to optimize your sales page is you want readers to say yes after every single section. Now, when you're looking at sales pages, you will notice that sometimes the color changes or the font or the typography, or you'll use photos to indicate page changes. What I want you to do is I want you to cover the section above and below and just read this section. And if you're not saying yes, then we have to change it. Because what you want to do is you want to move down the sales page, just looking at section after section after section, say yes, yes, yes. When they're subconsciously saying yes, getting them to convert doesn't require a sale.

38:50It requires a follow-up. So in 2017, I launched a membership and I built the sales page using these new tools, these three tools. Cause I came back after those copywriting workshops and I said, I'm going to launch a new membership. And I talked to my husband and my business partner. And he said, my dream, my dream would be get 500 new members, 500. And I said, I think we can do it. So I went back and I created a sales page following the mechanism, who I'm speaking to openly addressing objections and say, yes, yes, yes, yes. And at the end of five days. Five days, we did not get 500 members. In five days, we got 2 ,444 members.

39:39Our minds were blown. In fact, when we talk about what it means to enhance your sales page and follow through by speaking to your ideal client, your dream customer, I want to introduce you to Haley. She is a real estate marketing agency owner. And when I said Haley, I think you can double your launch. She paid very careful attention and she didn't double it. She tripled it. So at this point in the conversation, I want to know how effective is your message drawing in your perfect audience? Are you getting people who are showing interest in your business and you're like, I want to work with this person.

40:25Like, this is amazing. I can't believe this person just bought from my shop, from my online store. I want to know how effective is your masterclass or whatever vehicle you're using to convert, whatever you're doing to convert, how effective is that going for you? Would you give it like an A plus? How effective is your sales page at turning your leads into customers? How many people are landing on the page and how many people are making a transaction? Let's be very honest with ourselves. I want to know in the chat how effective. If you had to give yourself a grade, let's just be honest. This is private run, a Zoom call.

41:02Let's be real because I will tell you back then my grade was probably C plus, maybe if I was being nice. So as we're going through these four steps, I want us to just be real with ourselves because we spoke about the successful messaging framework, which changed my store from here's a click to buy a link to I know who I'm speaking to. I know what they want and I know what's getting in their way. And my very first launch was$255 ,000. And then we went into the high value masterclass where I invested$10 ,000 in a consultant. And then what I learned, I increased my very first launch of my second course to$255 ,000 of money I made.

41:42And then we just went through the profitable sales page where I invested in going to copywriting workshops that yielded not 500 new members, but 2 ,444 members. And if you have liked anything of what you just heard, then I need to say, ladies and gentlemen, hold on to your hats because this right here is the wildest ride in the West. Okay. Step number four is your conversion driven emails. Question. Do you have a conversion driven email funnel? And if you just heard what I said and be like, Baba B. What did she just say? Don't worry. I felt the same way. I had no idea what that meant. Okay. Most people have an email newsletter.

42:25Most people. And if you don't have an email newsletter, don't worry. You're not behind the curve. I didn't have one for years, but when I got my email newsletter and somebody said, do you have a conversion driven email funnel? I was like, what? I don't even know what you just said. Because when I had my newsletter, I was sending weekly updates. I would send promotions. And then I thought to myself, what is an email conversion funnel? Like, I think I need that for my business. So I hired a consultant for$20 ,000 because I needed to know what is the best way to structure email funnels. I needed to know.

43:00I have these courses and I have an online shop. What is the best way to structure this funnel? And then once I had the structure of the funnel, I needed to actually write a whole bunch of emails to go in them and I needed help. So I hired a copywriter in 2018 for$15 ,000. And I said, let's work on building these emails out together. And then once I understood the structure of the email funnel, and once I had a copywriter help me fill in the funnel, I spent another$10 ,000 with a consultant to teach me how to build action-based funnels. So what is an action-based funnel? It is a funnel that changes along with the behavior of the person who's reading it.

43:43For example, right now, you and I in this live class, you signed up for this live class and you're here live. That means you're going to get a very specific email that says, congratulations, thanks for showing up to my live class. And then there's a group of people who took a different action. They're going to get a different email. I'm so sorry you missed my live class. You can sign up for another live one. These action-based funnels change on who is opening the email, if they're clicking on the email, or if they click to buy. This is tailoring an experience for a customer that speaks to them right where they are.

44:26Okay, so the three most important things for your conversion-driven emails are action-based funnels, following a person based on where they at with the journey so it feels like your business is speaking directly to them. The second most important thing in your conversion-driven emails is to use compelling stories to humanize the offer. I don't know about you, but when I first started putting offers out, I needed to sound like the professional. I needed to curl my whiskers and wear my graduation cap and say, so you see I pontificate. But people don't care how much you know until they know you care about them.

45:11When you say, I was struggling in the same way. I created this business for people who wanted a life change. And you're telling that story in a conversion-driven email. People are engaged. People click. And the third most important thing in your conversion-driven emails is solution-focused copy. You don't want an email that says, buy my thing, it's great. Buy my thing, it comes in green. Buy my thing, it's on sale. People hear that too much. It's, what are you struggling with? Here's a solution. What's your objection? Here's a solution with. You got more struggles? Here's a solution. I want you looking at your emails in this way so you start seeing your conversions radically change.

45:52So what happens after all of this investment into what we were building. By 2018, we were consistently producing million-dollar launches every single time. That had the greatest impact in what we were doing just for our launches alone. In fact, when we start thinking and talking about how compelling an email funnel is, I want to introduce you to Jarrah. Jarrah is creating a course and we met and, oh, she's going to kill it. And she says, I want to make sure that this course is so amazing. I want 40 people to beta test. I want 40 people. I just want to test this course with 40 people. And I said, oh, Jarrah, how long are you going to keep your email funnel?

46:38And she's like, my email funnel is going to be up for five days. She ended up selling out her entire beta course in less than five hours. That is what conversion-driven copy emails solutions do for conversions. So the four steps of what we just discussed, number one, successful messaging framework. Number two, your high-value masterminds. Number three, your profitable sales page. And number four, conversion-driven emails. So I have used these exact four steps for low-ticket offers as low as$25. And I have used these exact four steps for high ticket offers up to$25 ,000. And I have taught them to business owners selling everything from courses, memberships, subscriptions, masterminds, physical products, VIP days, and more.

47:33So when we talk about these things, I'm going to have a moment of real talk and let you know it didn't happen overnight. It took me nine years to refine these steps. And during these nine years, I launched 27 times. I have learned countless of lessons each time. And every time we ended, my approach got stronger and stronger with a new set of lessons. Now, do I think that these four steps are perfect? Well, I don't believe in perfection, but I believe that these four steps are pretty dang close. So when we talk about these four steps and we get to this point in the conversation, you now know you have two choices.

48:18This is exactly where we started this class. Option one, you can keep doing exactly what you're doing and remain and observe. Or option number two is you can take action with a proven plan and get a fast pass to double your revenue and a fast pass that will save you nine years of trial and error. I'm inviting you to be an action taker. So if you're saying, I want to take action and I want to take action today, I want to show you exactly how we're going to do it. And ladies and gentlemen, it is a lot easier than you think. In fact, you don't need to spend years trying to figure it out the way I did.

49:00You don't need to invest tens of thousands of dollars the way that I did. You don't even need a big audience. I will tell you that the next time you do your launch, you could do it with less stress, less overwhelm, in less time, and double your revenue. I know it because I've done it 27 times and I'm doing it now for lucky number 28. I have to tell you in 2020, I launched Social Curator just days after welcoming our daughter, Luna Soul. My husband and I were on a three-year journey of adoption. And in 24 hours, we got word and they said, there's a baby girl in Las Vegas. Go now. We were in the middle of a launch.

49:48And that launch in 2020 ended up being one of our biggest launches to date. And I felt empowered to be her mom. I felt empowered to also launch. I felt empowered to feel totally balanced at the same time. That is how much I believe in this thing. And I know it's worked because I've seen other people and they do it and then their jaws drop to the floor. Do you remember at the beginning of class, I introduced you to Brianna, who had the membership for the travel agency? Well, you know, sometimes you come to these classes and it's like, wow, that looks so great. She doubled it. Yay. Golf clap. Works for them.

50:28but what if I actually give you a sneak peek into the real part of the conversation? With her permission, I am sharing text messages because when I said, we're gonna double your launch, her first thought was, that's impossible. She didn't think it was possible. 10 minutes before she closes the doors to her launch, she said, Jasmine, I'm two seats away from doubling the biggest launch I ever had. She says, I didn't think it was possible. And she's like, well, I didn't exactly double it. I almost did. She said, it's so crazy. And then what happened? The last 10 minutes, she closes two more seats.

51:10She doubled her launch goal. And she said, it all happened the way you said it would. The one thing Jazzy will do is show up like gangbusters. and she says, I get to say it worked. I want to show you that when we talk about stories of other people, we look at them and say, must be nice. But what we don't show, that she's empowering me to show you is oftentimes we don't believe. It is not your lack of chutzpah or action or wherewithal or knowledge. It is your lack of belief that is getting in the way of the launch. So what if you borrowed some of my belief? You might be feeling uncertain because you hear these things and you're like, okay, great.

51:57But I want to share with you, if you could borrow my certainty and borrow the certainty of the system, maybe you could trust that you could do this. Are you ready to take action? I could not be more excited to invite you to your biggest launch ever. This is a live course experience. You might've done other courses and they might've been recorded. But this right here has become my life's calling to say, I wanna launch with people. I wanna be in the thick of it. I wanna answer questions. I wanna show up twice a week for eight weeks. Why? I wanna show people what to do. I wanna show people how to do it.

52:40I wanna say, we're gonna do this and you're gonna get my templates and you're gonna get done for you items and you are going to have me there to ask every single question and in the thick of it. And then you get to see other people doing it in real time. And then we get to say, not this time. I don't quit. I'm not playing small. This is the first time we're ever doing it. And I'm like, I freaking believe in this thing. Oh, I should also mention, it's not nine years, right? Took me nine years. I am saying, we're gonna do this in eight weeks. Why? I know you're tired of super stressful launches.

53:16I know that you are tired of second guessing and the fear of launching and having no idea how much revenue you're going to bring in. And I know the uncertainty of knowing how to launch. So I want you to sit for a second and think about how good it would feel to say goodbye. I'm done with the worries. And in eight weeks, I'm going to run my most successful launch ever. So I'm going to walk you through what we're going to be doing in these eight weeks. Because I said, well, we're going to be together. I'm going to be coaching you through this dang thing. You're going to get my templates. You're going to get the done for you solutions.

53:50But what does it actually look like? Because this is not a recorded, I'm going to catch up. You can, and you will have access to all of these in perpetuity. But what is it going to look like to have your own successful messaging framework for your ideal client so you know their struggles and their desires? You get these go-to strategies to speak directly to them. And when I first started, I said, I wish I had a roadmap. I wish I had a to-do list. What is everything that I should be doing right now? We made it for you. So you stay on track. In week number two, we're going to be designing your high-value masterclass.

54:27This is a seven-step framework. And I'm also giving you my canvas slides. You don't need to make your first-time masterclass. Just follow this exact template and change the copy as you're creating it. You're going to get very clear. What do they want? What solution do you provide? And then you're going to get a checklist to make sure that your tech, your masterclass, everything, chef's kiss, are ready to go. In addition to this, this high value masterclass template, this is the thing that converts the highest. I've been doing this nine years. I feel very confident with the flow and the cadence and how we section them.

55:06I have spent more than$10 ,000 on consultants. I've spent well over 15 hours making these templates and this value is$499, but it's included in your biggest launch ever. Now let's get to writing your profitable sales page. You remember how I said those three mechanisms of copywriting and workshop? Well, this is a sales page blueprint. You're going to have your highest converting sales page. You're going to plug in your messaging with my tried and true template. We literally tell you this goes here, this goes here, you're going to get very clear on messaging and we're going to be doing live exercises.

55:38So we're going through the messaging to make sure it's dialing in. And you're also going to get the secret of getting testimonials. I have experience. I'm like, I have an offer. I don't have a testimonial or I have an offer. Nobody's giving me a testimonial. Oh, we have a framework for getting amazing testimonials. You're going to be getting my trusted sales page template. I'm going to show you exactly what to say and how to say it. I've spent well over$20 ,000 on copywriters figuring out the right methodology. I've spent well over 15 hours writing these things. And the value of this template is$499, but it is included in your investment in your biggest launch ever.

56:17In week number four, we're talking about writing conversion-driven emails. Now, before people stop here, I'm like, oh my God, I can't even write. Don't worry. There's only five types of emails that you need to send to increase your sales. You're going to know when to send them, how to send them, and what to say in them. You're also going to be getting my proven email templates. You don't have to guess what it is. I've spent well over$435 ,000 investing in figuring out how to write these. I've spent well over 12, 20 hours writing my own copy. the value of this is$499 and it's yours included in your biggest launch ever.

56:54In week five, you're engaging social media content. Y 'all, this is the land that I dwell. We have a framework. We have a let's not get over one lose social media. What if I told you, you can plan everything in advance so that when you're in your launch, you're not being like, Oh God, I need to do this. No, no, no. You get a template for each piece of content. Plus you're going to learn how I batch all of my content. I'm going to see examples of every single post. This is a plug and play social media marketing template with a pre-planned calendar. I'm going to tell you, this is the day you should be going live.

57:29This is the day you have a carousel. This is the day you should have a reel with lots of examples. I've spent tens of thousands of dollars in hours figuring out our exact batching methodology and our calendar. The value of this is$499 and it's yours included in your biggest launch ever. Now in week six, we're talking about your irresistible bonuses. What if I told you that you can include bonuses that make somebody say, I can't walk away from this because the bonus is worth the cost of this investment. Yes. You're going to have my exact templates. So the most skeptical people, do you want to know how to overcome objections with sales?

58:07We're going to be workshopping that with my proven templates and with our scripts. In week seven, we're going to be executing your most successful launch week. This is a flawless execution plan. You're going to understand how to create a comprehensive Q &A doc that helps answers your DMs, your emails. You're going to prepare for your launch. You're going to avoid burnout. Y 'all, this is the framework that I used when I adopted my daughter at the same time? How could I be a mother of a newborn, be launching, have the freaking time of my life and pop a little bubbly at the same time? Y 'all, this no more burnout is how I'm going to be in the game until I can barely walk.

58:49I didn't come here to find my way to retirement. I came here to stand in my purpose and tell people there's a bigger, better way. Let's go. But I can only do that when I'm protecting my energy and I love what I do. The value of this is$499 and the cost is included in your biggest launch ever. And finally, week eight, you're probably saying, oh, ads? No, no, no, Jasmine, I don't do ads. Well, you might have done ads your way. But what if you could unlock strategies that get people to stop and click and see very easy examples that I have used for my own launches? You can tweak them from your own.

59:22We're literally saying, take our turnkey solutions. You got to run. It took me nine years and over$115 ,000 to learn everything I just taught you. $10 ,000 for a masterclass consultant. $20 ,000 for copywriting workshops. $45 ,000 for funnel experts. $40 ,000 for a launch consultant. And you can learn to do the same and launch by trial and error. It might take you nine years and hundreds of thousands of dollars. Or you can join us for your biggest launch ever. This is a live course experience and I have great news because for the first time ever, because we are launching this and we are debuting it, I want to do it with a bunch of ride or dies.

1:00:06This course will never be this low ever again. For$1 ,999, you get access for eight weeks courses. We are going to be doing this together at your biggest launch ever. I cannot wait to see you there. I'm getting into Q &A, but I want to let you know that when we talk about the bonuses, I want to ensure that you are launching. Because you might say, Jasmine, my email list, it's too small. I don't know what I'm going to do. Well, what if I gave you a training by the queen herself, Amy Porterfield, email list mastery, proven strategies. This training is$397 and it's yours included. What if you're saying, Jasmine, I just don't have enough time.

1:00:46This is my side hustle. I have a full-time job. Well, how am I going to create all this content? Well, what if Ashlyn Carter, who created a bonus that cost$497, tells you how to create your own junior AI copy bot? When you use our templates and the AI copy bot, you're literally fractioning how much time it's going to take. What if you said, Jasmine, I was with you, but being on camera, teaching a live class? Oh, no. Well, what if I told you Zaley Barclay, who is the undisputed world-alterweight champion of teaching people camera confidence,$597 and it's included. Do you feel clueless about creating ads?

1:01:29Tony Rulli has created a beginner ad setup with advanced results. This value is$497 and it's yours included. What about a tech setup? Do you feel really intimidated? You're like, oh, those emails, they sound a little too much. I am so humbled that we are partnering with ConvertKit. We have collaborated with them, and they are going to be including done-for-you email automations, landing pages. They've done all of those action-based templates. They've built them out for your biggest launch ever so you can use. Now, if you don't have ConvertKit, no problem, because they're creating video tutorials.

1:02:05You can follow video tutorials and apply them to your email software, but you can just follow along and test us because they're also including a 30-day trial for free for you to test. Now, I am paid to teach other companies online training sessions. They pay me$10 ,000 an hour to go and teach these live sessions. I'm going to be teaching two live sessions every single week in your biggest launch ever. So eight weeks of training, email list mastery, how to write launch copy with an AI bot, mastering your camera confidence with Zaley, beginner ad setup, your ConvertKit automations. You're going to get a free ticket to a live summit all about getting attention for your brand with Amy Porterfield, Rory Vaden, Julie Solomon, yours truly.

1:02:50You're going to get my copy page templates, the email templates, the marketing templates, the high value masterclass template, the launch week to avoid burnout framework. All of this is worth over $85 ,000. And just for this launch only and ever, you can join us for$1 ,999. I want to do this with a group of people who are ready to up-level their business. This is not for the person who's just dabbling in. I kind of sort of have an idea. No, no. You, like me, are ready to say, I'm going all in. And when you go all in, when you buy and invest for$19.99, you're going to receive a ticket to a live virtual event.

1:03:35It is on April 26th. Y 'all, when we talk about getting more attention, so here's the thing. I want you building up to your launch. I want you launching onto doubling. But then there's going to come a point where you're like, my launches seem to be doing the same thing. Well, what if we said, we're going to get more visibility? Visibility is going to be taught to you by Amy Porterfield, Julie Solomon, Rory Vaden, and myself. The cost to this event will be public for$397, but it's yours included when you make a one-time investment. I have to tell you, we began this class by telling you, you have a choice.

1:04:10And as we go into Q &A, I want you to remember, you have a choice. You can be an observer and you could learn to double your revenue by listening and not doing, and you're going to have a very hard time getting results. Or you can be an action taker and get results. And you can get these results in eight weeks for$1 ,999 without the years of mistakes and investments. The choice will be yours. People ask, well, what is this course about? And I'm like, this is about putting gas on your business. If you're like, I have a little tiny fire of a business. Great. Put some gas on that. Let's get this business bigger.

1:04:51I am so thankful that you are here. your biggest launch ever. I would be more than honored and excited to see you on the inside. This has been a blessing. It is an honor. It is a privilege. I hope you have a great day, y 'all. Thank you. Thank you. Thank you. Whoa. Talk about a sales strategy that works. Thanks so much for listening today. And I hope that I see you on the other side of your biggest launch ever. Until next time.

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