How to Host Successful Events and Build Meaningful Connections

17 Dec 2024 · 56 min

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In short

The Jasmine Star Show: Episode Summary

Podcast Title The Jasmine Star Show

Episode Title How to Host Successful Events and Build Meaningful Connections

Episode Description In this episode, Jasmine Star, a law school dropout turned business strategist and renowned photographer, speaks with Nick Gray, author of *The 2-Hour Cocktail Party*. They discuss strategies to host successful events, especially for introverted entrepreneurs. The conversation highlights practical tips for networking, building connections, and overcoming social anxiety in professional settings.

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Key Takeaways

  1. Embracing Introversion in Networking
  2. Jasmine identifies as a "highly introverted" person but recognizes the necessity of networking and socializing in business.
  3. Nick shares insights on how to make mingling easier for introverts, emphasizing the importance of preparation and mindset.
  1. The Art of Hosting
  2. The Irish Exit: Nick discusses the concept of leaving an event discreetly without saying goodbye, which can be beneficial for introverts.
  3. He advocates for having a clear start and end time for events to help manage expectations and alleviate social pressure.
  1. Building Connections
  2. Nick emphasizes the importance of creating a comfortable environment where attendees can mix and connect.
  3. Name Tags: He suggests using name tags to facilitate introductions and make the atmosphere less awkward, especially for those who may not know anyone.
  1. Event Planning Essentials
  2. Nick provides a checklist of essential tasks before hosting an event, including:
  3. Removing personal items from view (e.g., body towels in the bathroom).
  4. Clearly marking where trash cans are located for guests.
  1. The Value of Networking
  2. Hosting events can help build a "warm list" of contacts and potential clients.
  3. Nick shares personal experiences where hosting events led to significant business opportunities, including speaking engagements and collaborations.
  1. Unique Approaches to Events
  2. Nick encourages mixing different social circles at events to foster new connections.
  3. He shares the importance of setting expectations for attendees regarding the format and goals of the gathering.
  1. Personal Reflections and Growth
  2. Jasmine and Nick engage in a candid conversation about the challenges and anxieties of hosting, especially for introverts.
  3. They reflect on the balance between sharing personal stories online and maintaining boundaries.

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Important Moments in the Episode

  • 00:00:00 - Introduction to the topic of hosting parties and networking as an introvert.
  • 00:04:42 - Discussion about the “Irish Exit” strategy.
  • 00:32:40 - Nick’s tips on making meaningful connections as a host.
  • 00:54:10 - Overview of Nick’s essential checklist before hosting an event.
  • 00:40:40 - Insights into Nick's business model and revenue streams.

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Resources Mentioned

  • Book: [The 2-Hour Cocktail Party](https://www.amazon.com/2-Hour-Cocktail-Party-Relationships-Gatherings-ebook/dp/B0B2KW6T7J) by Nick Gray.
  • Website: [nickgray.net](http://nickgray.net) for a checklist of essential tasks before hosting an event.
  • Related Episodes:
  • [How to Create More Meaningful Relationships in Business](https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000625259284)
  • [Emotional Intelligence in Leadership](https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000661754407)

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Final Thoughts This episode provides valuable insights for entrepreneurs looking to enhance their networking skills and foster meaningful connections through effective event hosting. Jasmine and Nick's conversation encourages listeners to step outside their comfort zones and embrace the power of personal interactions in their business endeavors.

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Transcript

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0:00If you've been feeling stuck in your business and wondering if you're the reason it's not growing faster, I have something for you. I'm hosting a free, no-pitch, live class called Three Money Beliefs That Made Me Millions. And I'm sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months. This isn't fluff. It is a surprising strategy that changed everything for me, and I want to share it with you. Like I said, no pitch, no fluff, just you and me talking about how we shift our beliefs around money to make you millions. Save your seat now at jasminestar.com forward slash millions.

0:32I can't wait to see you there. Welcome to the Jasmine Star Show, where just before we press record, I screamed. I am so awkward, and I couldn't be more excited to have Nick Gray. Now, here's the thing. Y 'all know that when I bring people on the show, I really like to have personal relationships before them. Nick doesn't know this, but he's been my pretend internet friend for a very long time. I've been sending him DMs. I don't slip into his DMs. I'm literally bulging right in and be like, I got opinions on opinions. I just, the way that he is curating his content has resonated deeply with me because as y 'all know, I'm a very high introvert.

1:07And what Nick does seems alien-esque to me. He is very social. He wrote a book about a cocktail. We're going to get into that in a second, but this is not about the book and this is not about cocktailers. This is about creating human-to-human connection that not just empowers you to develop in your personal growth journey, but also as an entrepreneur. I couldn't be more excited to welcome to the show, Nick Gray. Thank you for being here. Thanks for having me. Do people ever listen to you say, I'm an introvert, and you're saying it loud and proud and from your chest? Yes. Like a gorilla. I'll beat it.

1:36Yes. And do they ever say, wait, what? 12 times out of 10. How, right? Yeah. And I think that because I'm learning about introverts that they can do great one-on-one, and they can get energy from that, but in a room, they don't. And if it's an introvert who's watching this, please leave a note in the comments and let me know if I'm understanding that right. but it's that you get the energy from the one-on-one or even is this draining for you? Are you afterwards? You and me, no. Okay. No, this is the one-on-one I do very well with. And then also even in large groups, if we are all focused on one particular thing and nobody's like jockeying for attention, I could be in a room with very other people.

2:17We're all siloed and we're work focusing on something. I feel good in that. But it is a big mixing of people and having to interject myself into a conversation because I won't. And so I have a tendency to stay against the wall by the fried foods. Yeah, me and like french fries and nachos. I love french fries. You're not from Texas? Are you visiting? No, I'm visiting. Have you had P. Terry's? So I'm in Texas. We're here in Austin. And we have a hamburger chain that's kind of like your In-N-Out. Okay. That's called P. Terry's. I just want to say, that's a big statement, brother. I don't like In-N-Out.

2:46When you say it's kind of like In-N-Out. I'm going to fire them up even more. This is the thing. Texans, you guys live and die by your borders. Everything is not bigger. It's better in Texas. I don't know why people like In-N-Out so much. Maybe I've just had bad experiences, but the french fries taste like cardboard. Okay, one, offensive. You did your french fries wrong. I should have brought you french fries from Poutine. Well, here's the thing. My husband, carnivore that he is, we're going to go. I can hear him salivating off camera. Oh, good. They make a lettuce wrap burger there, too. Well, I'm a vegetarian.

3:17I'm no fun. So I talk a big game. I live and die by In-N-Out just because I'm like Californian, and I'm just like, listen, you do Texas and we do California. And so I'll live and die by a burger I haven't eaten since I was 10. So, but on that note, people do look at me and they find it very hard to believe that I am an introvert. I'm an outgoing introvert. And I understand that if I firmly believe, and I do, that impossible things are possible. Like, I don't believe I would have been given a vision or a desire to accomplish something if I didn't deep down believe. Somehow, if I can find a way, we're going to make it work.

3:48And so in order for me to do those things and step into that, I have to become a version of myself that doesn't come natural. And I do that in a professional capacity. And so when I explain to people that I'm an outgoing introvert, I'm here to do a job and I'm here to serve well. But generally, I am not the kind of person who is like excited to go to an event. I'm queen Irish Exeter. I'm the brownest Irish girl you'll ever meet. Irish Exeter. I'm very pro-Irish Exeter. I love to comment on one of your recent posts. Yes. And I even sent it to my husband because I was at a conference and they invited a small group of people to air quotes exclusive party hosted by exclusive partners.

4:24And it was great. And then I just snuck out the back door. And my husband said, that was really rude. He's like, you can't do that. And I said, it's hard. It's hard for me to say goodbye to a lot of people. And so when I saw your post, I literally sent it to him in a DM and I said, Nick said it's fine. Right. So you can do it. And you're like the king of parties. So the king of parties says it's fine. Because I think the Irish exit is okay because I don't want to bring down the energy when I leave. I don't want to draw attention. Well, I don't bring down the energy when I leave. Like that seems like I don't want to say goodbye because I don't want to bring down the energy.

4:55Well, you know what it is. You know, it's like nobody wants to be the first to leave a party. Nobody wants to break the seal of like, oh, this is over now. And so I don't want to draw attention to that fact that the party might be over or that it might be time to leave. And so I prefer just to sneak away. I don't like to say goodbye. Okay. That's just kind of poofy. This is fascinating. So for every entrepreneur who goes to a networking event, a party, or a conference, Nick Gray gave his stamp of approval, we can leave. Because one thing that you had said, you're like, I don't want to signal. Like, I don't want to be the first person to leave.

5:29For introverts, we're all begging for it. Like, I want to be the first to leave. Yes, right. Please, somebody who's much braver than I, please somebody leave. Be like, oh, yeah, definitely time. We got to go. Got to go. It's time to go. That's why I really recommend people to have a start time and an end time for their events because I think that it helps the introverts to give an excuse. And I tell people you need to make a formal end to your event and just say thank you so much for coming if you want to hang out. But I know a lot of you have to leave because tomorrow is a school night or whatever.

5:59And so giving people the permission to go I think is a really nice excuse. I love this. Yeah. Wait, we were talking about you hosting your mastermind, which by the way, your mastermind is coming up. It is. Which is fantastic. Can you give a shout out for it? What's going to go on? Yeah. By the time this episode drops, we will have closed enrollment. So I like talking about this before with great anticipation. However, let me sign up for the next one. Absolutely. Get on that wait list. Okay, let's pause for a second because what I want to do is I want to craft a framework for the conversation. I invited Nick, not a value to me, although let's be real.

6:32I'm feeling kind of cool. I'm sitting with the man, the myth, the legend. And I also want to be invited to his future parties. Not so subtle, flex. Okay. So I'm just self-inviting myself. Three parts to this framework, because if you're watching and listening, what I want you to do is I want you to look at the origin story of an entrepreneur and how he's leveraged his skillsets to build and sell businesses. Then I wanna talk about what he's doing now in his iteration and how other entrepreneurs are bringing him into the fold, leveraging his skillset. And then I wanna talk about ways that you can leverage in-person events in your business.

7:02So that is the greatest value add and why I'm bringing somebody as brilliant as Nick. So hold on to your hats. Buckle your seatbelts. We're in Texas. I always feel hard with those intros because I was like, these people have never heard of me. And like, what are they going to know? Do you like my framework, though? I love your framework. The framework is awesome. Okay, good. It really sets me up. And to the extent that we can help people think about their own businesses or hosting events or sharing or whatever we want. Absolutely. Okay, so let's break this down. I usually say, I'm in an elevator with you and we're going down four floors.

7:36And I ask you, what do you do? What do you tell me? I know. I started hard in the beginning. Let me think about this. I want to have a good answer. As you're thinking about that, let's go back even more. Because prior to us turning on the cameras, you were talking about a business that you had built, doing very well, 50 employees. Can we talk about your entrepreneur journey there? The funny thing is I used to get this question, what do you do, an Uber or riding down an elevator or something. And my business was I literally was a renegade museum tour guide. That was my job. That was my job title.

8:10That word is not like blowing up what I was. I really was like an illegal museum tour guide. And that was very hard for me to say because of the following reason. You can imagine I get a lot of questions. And so, for example, I went on a date with a woman who's a therapist. And she said, sometimes I won't say that I'm a therapist because everybody will like trauma dump on me. or they'll say things like, oh, I need a therapist. And instead she's like, oh, I'm an accountant or something. And so same thing, when I had my museum tour company, I would say to people, you know, instead, if I didn't want to get into the conversation, I'd be like, oh, I work in marketing or something like that.

8:50Because everybody wants to know, what is a renegade museum tour guide? And what it was, I'll tell you exactly what it was because I haven't said it in a while, so I'll say it. I led illegal tours at the Metropolitan Museum of Art in New York City and then later at many other museums across the country that were filled with the juicy gossip and the backstories about the art, how much paintings cost, how they were acquired, the love stories of the painters and their subjects and all those great things. And we weren't sanctioned officially by the museum. We came in as tour guides like a foreign language tour group or a college professor or something like that.

9:26And we would lead these tours of all the secrets of the museum. And so I started to be the tour guide. I led these tours for many years for fun as a hobby. And then I built a business out of it that grew to all these other museums. And then the funny thing is museums would actually hire us to train their staff on how to give better tours. So that was fun. That was like a whole part of my life. And then how many years did you have that business? And then what happened with that business? I did it for two years as a hobby. And then I started and ran it as a business for about seven years. I sold it in 2019.

9:55Amazing. That was cool. Amazing. Okay. And so when we look at these tours, how did you start? Because I feel like I really want, as we get to the third part of the framework, which is for people to host certain events, a lot of this is like, well, how do we get word out? So when you started and it was a hobby, did people just spread your name and then that's how you grew the business at the Met? Yes. Yeah, we'll talk about how to get the word out for people doing events because I have a lot of thoughts and there's different way to do that. But I guess the mindset is similar in that I got to be really good at it and I practiced on my friends.

10:28And so that will apply if we're setting up a framework for hosting events later that, for example, for your mastermind, if your mastermind is going to be the first cocktail party that you've hosted at your house. Okay, wait, wait. I got it. We got it. I got it. Okay, we lily pad because I have to stop here because Nick and I were talking off camera and he said, oh, are people coming to your house? I said, yes, people are coming to my house on the first night for like a cocktail hour and get together, cast a vision. and he says, oh, people are coming into your house. And then that made me stutter step because my husband and I have been talking about, are we gonna bring people into the house?

11:04Because I feel half and half about it. I'm very private and bringing people into my home is a big step. So when you said, oh, you're bringing people in your house, I was like, okay, we need to get this on camera because I want you to work through like the mindset that I need to have and be very confident in the decision that I'm making. It's a great decision, by the way. It's a great decision. I'm excited for your decision. But my tweak would be to say to, You know, just host a simple gathering before this. So two? Two, yeah. Oh, Lord. I'm already sweating. I'm already sweating. I'm spitzing. I'm spitzing.

11:35Okay. You hate the idea. But it's similar that if you could imagine, do you remember like your first dates with your husband? Oh, do I? Yes, you do. Oh, like the back of my hand. Well, maybe you were super comfortable on the dates, but I've heard of people who will hang out with friends before their dates. Okay, that's good. they're not like just at home kind of like trapped in their head yes and similarly i would say that for this mastermind event i hear from a lot of people oh my god i want to read your book because i'm hosting a launch party i'm hosting mastermind i'm doing this and i say that's great but like let's not start with the top shelf oh my god let's start with like a practice so you're not so stressed so you can just like run through some things can i add another layer yes because i feel very convicted i'm going to say something that's like really embarrassing and i never thought i I was going to say it out loud.

12:20Good. So we hosted a Christmas party for our team members. Oh, good. And so we've gotten together with team members and we've taken us out to dinner and it's always been so much fun. Okay. And so for Christmas, instead of going out, I wanted to invite people into our home. Great. A lot of people, we have a virtual team. So a lot of people flew into Newport Beach. I was so excited. It was December of 2022, 2023. We're in 24. Yeah. 2023. I'm so excited. I rent a circle table so we could all sit at a table. I rent chairs. I rent plates. I get a private chef. I go through and I like specifically choose bottles of wine.

12:53I lay out my outfit. I am like the girl that's ready to go to Disneyland when she's five or prom with my boyfriend, now husband. I was excited, ready for this thing. And I think by the time people arrived, I freaking crumbled. Oh, really? Yeah, I think I just definitely crumbled. I felt so, and this is my team. This is people, I would literally jump in a bus in front of them. Like, they're ride or dies. These are people who I am myself with. and yet when we got into the room, I felt so awkward. I just don't know what it was. I felt like in the middle of dinner, I just was like, oh, sweet baby Jesus in a manger, like take me away from this table.

13:27And what was wrong with me? I don't know. And when you talk about it, it's like, I'm talking, I'm using so many words and I'm monopolizing this beautiful, amazing podcast conversation and I'm having this full on like debrief. No, you're doing great. Do you feel like a priest? This is normal, by the way. That feeling that you had, that's a normal feeling. Okay. And so I think a lot of people Well, wait, now I want to know. What was your wedding like? Oh, it was, see? Were you stressed? Was it? No, because it was just our immediate families. Got it. Smart, smart. Wow, that's funny. Isn't that? And did you have a wedding planner?

13:58No. Great. It was a small group. Oh, yeah. Okay, cool. Oh, yeah. For a lot of people, you know, the biggest party or event that they'll ever host in their whole lives is a wedding. Yes. And so it's so funny that with weddings, for a period of time, people have to become event planners and hosts and they have to fully change. It's like if you're buying a business for a few weeks or months, you have to become an investment banker and you have to like know all these details and you just have to - And everything matters. Everything matters and you have to like get like an MBA in like a very small period of time, whether you're buying a business or selling your business, you have to get very sharp.

14:34And for events, I think, all right, so here's my thing. I would rather someone leave one of my parties hungry rather than bored. okay oh yeah so i would rather focus on the guests and the conversations than the food okay and so part of my framework and my formula really is like don't do dinner parties because dinner and sitting down is kind of the kryptonite to a successful gathering now you can still do it you can still do it okay but what i suggest is that my party is more like a lightweight thing it's like the minimum viable party that you could possibly host with the most basic supplies and structure to focus instead on the people and the conversations.

15:20When you had your team over, how many people was it? Do you remember? I think it was 11. 11 people. And you had one circle, one huge table for that. And you probably just spent so much time thinking about all the details. Oh, yeah. Instead of thinking about the people and the guests and what their experience was like. 100%. The conversations, right? Instead, we're like, make sure the chargers are out and like i need to have the right plates and the silverware and the catering and i bought light up like solo light up lights to go around the wreath with like 12 christmas trees in the center like it was like i'm like if this is not pinterestable yes i'm not about it yes and i spent all this attention on the front end yeah that i didn't put any attention to actual how does this actually work yeah well i'm very excited for your mastermind yes because you're going to come to this knowing all these new things that you learned and thankfully you're doing it as cocktail hour, right?

16:12It's cocktails with... If I was going to do a dinner, it's canceled now. The dinner is off. Yeah, like X-nade, X-nade. You could do past apps. I mean, we can do the past apps, but I just think that sitting down is very problematic. I agree. And it's a buzzkill. I agree. Because, I'll give you another sizzle one, have you ever been invited to a dinner and you're kind of like, who's going to be there? Of course. And you're like, what's the situation with this dinner? You know, like, is this assigned seating? One thing that happened, I went to this really fancy conference and we all— Was it a conference in Canada?

16:45It was not that conference, but this could apply to that as well. Although at that one, we had like assigned seating. But at this conference that I went to, we all went through like a buffet line for lunch. And for some reason or another, because you're in this long line, you start talking to somebody. And I realized in that line, I was like, oh my God, this is who I'm sitting next to. It is. Because otherwise it'd be like, well, great to see. I don't want to sit with you anymore, right? And so some of it I do think about like who we're seated by and stuff. Anyhow, for the mastermind, I would just say, just to keep it simple, and what I really want to challenge you to do is what's the date of it?

17:26When does it start? October 3rd. October 3rd. You have plenty of time to host a test one for your friends and neighbors who you maybe haven't seen in a while. And I would say do it for a one-hour happy hour because I think that would be maybe a challenge for you and kind of doable. I think you hate this idea. No, I'm just immediately going to logistics. We hosted our neighbors one Christmas, so we made homemade tamales. Do you know what tamales is? Of course. What do you think I meant? I know. I know. I know. You're a world traveler. I know. But, you know, I was just like, people are just like, what is this foreign thing?

17:59Like President Carter ate a tamale with like eating through the— He ate the corn. Yeah, he ate the husk. Oh, wait. I had a funny thing. yesterday some guy came up to me to speak Spanish or he was saying something I was like um because I can speak you know like this much like restaurant Spanish and I said something because I was trying to help him to make him feel welcome and he heard me say the minimal phrase and he said oh hi and boom boom he starts going in Spanish I was like um de que esto and he just laughed and And he's like, no. And I think maybe that happens to Spanish speakers where like Americans would be like, I'm a Zasmaniel.

18:40And he, I could just see him just speak Spanish. He's like back to Google Translate. Okay. So I feel very comfortable. So I was about to speak to you in Spanish, but I'll refrain now. Thank you. So we hosted him. And still to this day, why does it like, why does it eat at me? I'm telling you, I wake up in the middle of the night and I think about this. Okay, tell me. had cocktail glasses, wine glasses, water glasses, plates. Why did I have silver plastic cutlery? I have not hosted my neighbors over again because of the silver plastic. I want to kick myself. I think my, I think my, because my neighbors notice those things.

19:18There's the people who bring in the rental companies and they have like, you know, they would bring out like elephants and llamas for their kids party. And I'm out here, plastic cutlery. Like the cavities in my mouth hurt when I think about the silver plastic cutlery. I don't think that stuff matters. I think if you host a really good gathering, we need to get away from the idea of thinking that those things matter. And it's what's holding more people back from hosting more. I think the reality is that there's a loneliness epidemic happening. And we're so digitally saturated and sort of shut-ins at times, at least I am, that what we need is just more gatherings and that it's what I said.

19:55I'd rather somebody leave one of my parties hungry rather than bored because my friends are adults. They can feed themselves, but generally what they can't do is meet new people and create those new introductions and conversations. Or they can, but it just won't come as natural. So true. As opposed to if we're the host and we can bring people together. And so what I really love to see people do is to mix their different buckets. And so my guess is in Newport Beach, maybe you hosted your neighbors or whatever, And you know a couple neighbors, but they see each other all the time. And what's more interesting is if you could invite like a handful of neighbors, a handful of like your creator friends, a handful of your entrepreneur friends, maybe some of your husband's friends, like different buckets of your life.

20:37And if you tell them the why, say, look, the reason why I'm doing this is like I've met a bunch of really interesting people in Newport Beach, but I think you all don't know each other. And I want to create a better local community. And so just come over for an hour. we're going to have like Trader Joe's wine. It's not going to be fancy. And when you set the expectation that it's about the people, not about the cutlery, I think that you set yourself up for more success. Because what people don't like is surprises at events. And maybe you would agree with this or not, but I found that generally introverts or people with social anxiety appreciate the least amount of surprises.

21:15And so to the extent that you can know a rough agenda, perhaps some of the people that are going to be there, what time it starts, what time it ends, what to expect for food. Food is another example that if you don't tell them that there will not be food, then nobody likes to show up and be surprised and hungry. But if you tell them in advance, no dinner will be served, simple snacks only, and it's from this time to this time, then people are adults. They can plan their meals around this. But the old idea, especially in certain cultures of hosting, was that you have to feed them. I mean, you're talking to a Latina.

21:47Like we don't leave our house without copious amounts of like butter containers, empty mayo containers, like all filled with salsa, beans, rice. If you go to my husband's grandmother's house and you are not leaving with 18 pounds of pan dulce, like she did it wrong. So somebody coming to my house, like the first thing my husband does, you come to my house, you're going to eat a meal and it's going to be delicious. And so I think I need to like back myself out from the cultural expectation that a home is for hosting dinner. Yeah. Okay. And life changes as well. you know, 100 years ago, people didn't have air conditioning.

22:19And now we have new things and new ways to think about stuff. And so the idea that things have to be done a certain way, I think really holds people back. And we saw over the last five years that we lost so many hosts. You know, I can't tell you how many people I talked to that said, oh, before COVID, we used to host a Christmas party every single year. Or, oh my gosh, before COVID, we would host a Fourth of July party every single year. And I say, oh, what happened? Well, Once you break that chain, then they stop and it's hard for them to get started. So a lot of my work goes in just helping people host their first event again and building up the confidence.

22:55I'm kind of like a party therapist sometimes to people. I'll keep you in business. I can't wait. Okay. So if you are watching and listening, you're tracking to the first part of the framework was the origin story of Nick starting a business, building a team, practicing with friends, selling the business. and then what we're now talking about is like the value of hosting an event for yourself, but strategically through the lens of business. And Nick is generously talking and consulting. I said, can we workshop like my issues? Can we have like a party therapy session on the podcast? And he said, yes.

Read the full transcript

23:29And so right now what's happening is he's giving me advice on practicing before I host for the first time. Now look at this through the lens of an entrepreneur. If you are a realtor, if you have a nail salon, If you are a tax accountant, if you are a photographer, all of us have the ability to bring people in from the community and foster it from a professional circle or even from a client circle. And so when Nick is telling me to practice with my friends and family, Nick is telling you to practice with your friends and family. So I heard a few key takeaways. Set a distinct time. Start time and an end time.

24:02Start time and end time. To be very specific around letting them know what will be included and then to manage expectations. Yeah. And then telling them the why. Yeah. Am I missing anything from my first practice one? Yeah, there's a lot more stuff. Oh, you said to me. Okay, so this is where I had a little bit of a panic attack. You said mix circles. Yes. Oh, you don't like this idea. You don't like the mixed circles. Listen, I would love to live the Olympic life. I would love five intersecting rings of beautifulness. I've never mixed my circles. Why is that? I don't know. Yeah. I don't know. You're afraid you don't think they'll like each other?

24:37No, I definitely think they'll like each other. Yeah. I do. It's all so different. It's different. You think it's different. Well, the groups of people are so different. But I'm just going to go on a whim here. Are you and your husband exactly the same? No. No, do you appreciate it? That's the reason why I really like him. We're nothing alike. Interesting. Touche. What if it was like that with our friends? I wonder. It's so funny because sometimes I'll host these parties and I'll see people like hitting it off. I'd be like, you were talking to him all night? Like, what? Really? I'm like, yes, I love that guy.

25:14I was like, I would never have guessed that. Okay, all right, that's good. So you mentioned two neat avatars when you were saying for your viewers. One was folks who work in real estate and one is just someone who has a nail salon. Both of those people really can and should be using gatherings to grow their business. And by the way, the results are not immediate from hosting events. You may not immediately sell a house or get a new listing the day after you host a party. You may not host at your nail salon sort of a happy hour and immediately get 10 new clients sold. But you build this network of loose connections that is so insanely powerful that you can become seen as a connector within your local community.

25:59I love that. And it's so powerful because imagine somebody is watching this in Little Rock, Arkansas, and they have a nail salon or they have a small business or a restaurant or something. when you can bring these different buckets of people together, you start to be seen as a connector. And they say, oh my God, Judy hosts these awesome happy hours every quarter at her shop. You totally have to come. You start getting introduced as this person. There's a woman I worked with in New Jersey when I was launching my book as a test. And she had a small business. She had two kids and she didn't want to host.

26:33She didn't want to bring people into her home. She thought she had to do it at a restaurant or at a bar And frankly she felt like her house wasn't big enough Because she put this image online of her as a successful business owner And the reality was at the time she was in a different sort of living situation And she really didn't want to host and she I had to talk with her a lot and say like the power and the reason and Really let her know that people aren't going to judge her and that this was the right move And so she ultimately did it. And she said, you know what? She said, people actually respected me more for bringing them into my world.

27:12And nobody's going to show up to your house when you're like hosting. That's right. And look around and turn up their nose and be like, you guys, this place sucks. Let's go to another house. Nobody's going to say that, right? She said, what I learned was that they actually respected me more for bringing them in. And they started to see me as a leader. And I talked to her a few months afterwards. and she says now she goes out to grocery stores. She gets recognized. She goes to PTA meetings at school. She has friends. She says hello to. And it was all just because she started to host this monthly Wine Wednesday.

27:43That was a very simple way to get people together. Low stakes, no dinner, just super casual, light snacks. Maybe they had a charcuterie board or whatever. But she said that. Why? She said, look, there's so many amazing people in town. I'm meeting all these various people. Let's all just get together and say hello. So pop in for 30 minutes whenever you want to, but I'm hosting it at this day and time. And I think that everybody that's watching this can become that person in your local community. All you have to do is host a really simple gathering. The ideal thing is that you would start to host this every quarter.

28:17That's kind of the right cadence in my opinion. Certain people have read my book and they go crazy. They host every month. Some people are like every three weeks or something. But once a quarter should be the cadence that you should be doing. Because what I want your listeners to think is that they should be going through life collecting the interesting people that they meet. And they need a funnel to drop them into. Because I imagine that someone very busy like yourself, and maybe some of these listeners, you meet people and you say, oh, we should go on a double date sometime. Oh, my gosh, we should totally go out to dinner.

28:52Stop. Are you recording me? Right. We should totally do this. Let's go out. Oh my gosh, we should hang out. Let's put it on the calendar. Okay, I'll follow up. And then nobody follows up or whatever. And it's hard. It's hard to schedule. We're busy and things like that. I know. But if you hosted this, it's kind of a sweep. It's a catch-all. It is. You get to invite people. I'm sold. This is the first thing that I've said. And I was just like, oh wait, are you talking about time maximization right now? Oh, what's that? Well, if you were to do four independent dinners, and each dinner is two hours, that's eight hours.

29:22But I can have a two-hour event for those eight people. and I'm like, now we're talking baby. Exactly. Yeah, okay. Okay. Exactly, but instead of a dinner, we're going to do a happy hour. Okay, that's right. Because, and once again, I want to just drive this in. Dinners cause people a lot of stress and anxiety. Word. And there is catering, there's silverware, there's cutlery, there's dietary requirements, there's all these other things. Yes. You can get away with not doing dinner as long as you tell people in advance. Okay. And by the way, it's not that it's no food. We'll still have very simple snacks.

29:52Yeah, yeah. But it's not dinner, right? You want to know the best thing about Mexican food? Yes. It's on par with charcuterie if the expectations are there. Because I can make a mean guacamole. Good. Okay. My husband makes a mean salsa. Acceptable. Great. We have chips. Yes. We have a carafe of margaritas, self-serve. And then maybe like a Spanish wine. Great. Okay. I love the idea of you guys doing like, you know, margaritas and some theme or something. It doesn't have to be a theme. Like alliteration? Something. Like money, margaritas, and manifestation. Margaritas and manifestation. I like margaritas and manifestation.

30:30That would not be my genre, but I'd be like, I don't know. I just went with the M's. I just went with the M's. Okay. Sometimes I tell people, though, just to call it something like new friends happy hour. And the idea is that the purpose is really you tell people, look, there's going to be name tags. I'm going to lead some rounds of intros. Oh, name tags. Yes, we'll talk about that. I know. We are going to talk about name tags. I'm telling you, Nick, I've been following your mark for a while, and I'm very creepy. I can probably finish your sentences right now. I'm big on my name. I'm big on the name tags.

30:55I love name tags. I'm very pro name tags for a lot of reasons, but one of which is I'm bad with names myself. Okay. And the other thing is it just makes it less awkward. Yes. And it's like just easier. Plus, we also have to think about being inclusive for somebody bringing their spouse or significant other who's frankly going into a room where they know nobody. They've got dragged along to this event sometimes. and even if there's one or two people in the room, but the last reason I like name tags is that when we mix our different buckets of people, we show that this isn't a click party where it's not like these established groups.

31:30I like that. Right? It's the idea. Okay, so I'm already thinking for my practice run, if I bring a mixed group of people, I could see like the segments, like the Olympic rings are going to stay in their own pockets. What do we do to start mixing them after the name tags? We'll do two rounds of intros, potentially splitting people up into small groups to break up those groups. And so one of the little secrets I like to do is I do these name tags that you can buy online on Amazon. We'll link in the show notes that have six different colors on them. And so I will say the why. What people don't like is to be surprised to show up to what they think is just a neighborhood gathering.

32:09And suddenly you're leading like team building activities. And so you'll tell them in the invitation when they sign up an RSVP, which that's another thing. You have to collect RSVPs. You can't just say this, whatever. We have to collect RSVPs for reasons. But they'll see on there that you'll say, hey, I'll lead a few rounds of intros because I'm in Newport Beach. You're in Newport Beach. We want to meet and mix and mingle. And so I'll do these quick activities to help you meet guaranteed five or ten new people. It's not like you'll make a best friend out of those, but like maybe you'll meet somebody that you want to go out for coffee for.

32:42And when you tell people your why of why you're doing things, I think that that helps. Okay. I'm a big believer. Yeah. Okay. So we'll do that and we'll split the room up by doing those rounds of intros that'll get them out of those. So this is not a wide room intro. You put them in clusters, intro into clusters? It's a little bit different than what my book says. The book says to do a whole room intro, which I still do believe in, but increasingly as I've talked to hundreds and hundreds of my readers, I am putting people into more small groups at the beginning. Okay. So one of the things that I like to do, and I think you should do this at your mastermind when they meet up in person, is to put people into groups of three and say, hey, look, you guys have all really amazing life stories.

33:27Form groups of three, ideally with somebody that you don't know, and I'm going to ask you to share your life story in about two minutes. And you can talk about that personally, romantically, professionally, whatever way you want to. But just sharing these small groups kind of who you are in two minutes. And two minutes is a long time. And those small groups I've found really give people a little bit of confidence that they've met somebody. They have an ally now at your party. They're in this group. That whole activity takes about seven minutes for all three of those people to go. And now they've formed these new connections.

34:01They have like a safe space. and then I'll put them into another small group later and then we'll break and then we'll do a whole group where they just get to say their name, what they do and some sort of unique type of question. But doing those things at the party is so helpful to break up the room and to just remind people that as we get older, it's harder to meet more people and we become more creatures of habit and yet we need these new relationships now more than ever, whether it's personally or professionally. Through a networking lens, this makes total sense and it makes total sense. But if you don't want to do that, if that's cringed to you, you're like, oh, networking, I don't want to host that, then just know that studies show massively the health benefits to having more friends and acquaintances.

34:47And we find that the best opportunities, whether it's new houses, neighbors, finding help or whatever, come from not our best friends, but that network of loose connections. I love this. Now, talk to me about your connections in business. Have you been able, And I don't know the answer to this question, so it's not a lead in. And so if it doesn't go anywhere, it doesn't go anywhere. But have your relationships based on these networks blossomed or portioned into business opportunities, leveraging it? How are you monetizing these networking relationships? Talk to me about that. I launched my last business, the museum company, because I was hosting so many events.

35:18And I had such a network of people that people trusted me and they knew me. I had what was called a warm list. And so I hear from a lot of people, oh, my gosh, I have a new app idea that I want to launch. Oh my gosh, I have a new nail salon. I'm launching a business. I want to read your book to host a launch party for this thing. I say, awesome, fantastic. You're going to do great. When was the last time that you hosted something? And they're like, oh, well, I don't really host right now, but like this is my thing. I'm like, bro, you don't have a warm list. Nobody knows you. So good. You don't have like folks who trust you, right?

35:52Yes. And so by hosting this, you stay top of mind. and these days with social media, with all these different things, we really want to use just casual events to stay top of mind and have people be aware of us. Anyhow, so the specific stuff for me, I've gotten my very first speaking gig came from one of these events that I hosted. Somebody came, they saw me, they heard about my business. I got invited to speak and then that completely changed my life. I got a TEDx talk. I went on the speaker circuit. I've gotten huge client deals. I've gotten book opportunities. I got to be friends with Sam Parr.

36:26All these things, all these people that I've met have come through the events that I've hosted because it's such an easy way for them to get to know me. Interesting. Okay, so speaking of Sam, he said last year for your birthday, you took everybody to a water park. Yes. But it was in the morning. Yes. Talk to me about that. How did you select your guest list? What was the intention? We're talking about your birthday. Yes. Okay. So I like to do fun stuff every year for my birthday. By the way, I feel strongly about this. you should only host your birthday party on the day of your actual birthday.

36:59Okay. Now, some people are going to hate this idea, but I feel very strongly about it. It's a spicy take. I think you should only host your birthday party on the day of your actual birthday because that's your day to do stuff. And my birthday, I think, fell on like a Wednesday or something. And I said, this is my birthday. I gave people notice. I said, this is what I want to do. If you do not want to come, you don't have to. But I'm celebrating it on my day. and I think that on your actual birthday, you get to ask your friends to do whatever you want. Okay, so now can I ask a personal question?

37:30Yeah. How many people did you invite and how many people showed up? I invited, I'm very good at inviting through a double opt-in intro. Oh, I have a question. I'd like for you to explain your double opt-in intro because I thought it was really great. Yeah, I will ask people, I'll say something. So let's say, for example, that someone watching this has a small business and they're thinking of hosting a happy hour. The way that they would do the double opt intro would they would reach out to somebody and say, hey, I'm hosting a happy hour in three weeks on Thursday, October 12th from 7 to 9 p.m.

38:03I'm inviting a lot of interesting people. I think it's going to be really fun. Can I send you the info? That phrase, can I send you the info, is not saying will you come absolutely. It's not saying, you know, can I guarantee you'll be there. It's saying can I send you the info. Really good. And they check, you know, and they say, oh, yeah, please, please send me the info. And then if they're interested, then they can sign up on RSVP and say, yes, I'm coming. But that double opt-in intro is really important. I do it for all my events. And that helps me. What do you think it psychologically conveys?

38:31Like you're my party therapist. What is it psychologically conveying to the person of can I, like the permission to send the invite? Does it increase the likelihood of them saying yes? Or what is it? I think it increases the attendance rate because you are not mass blasting out an invite to people. You're not having people do it. It helps protect you because maybe you invite somebody and you're worried that they're going to reject you based on what the event is or something else. When instead they're like, oh, yeah, thanks for the date and time. Like that just doesn't work for me. I can't, but thank you so much.

39:04I'd love to come to the next one. You know, the beauty about inviting people to things is that it's a little gift that you get to give people. maybe you've seen this with your podcast that even inviting somebody to be a guest on the podcast they're very thankful for that and we find the same thing with podcasts that we do with events that just by inviting someone to come to one of your parties it's kind of the reciprocity principle they feel like they owe you something of sorts and so you get to give the gift of an invite to come to one of your gatherings whether it's a happy hour or a birthday party or mastermind anyhow so So I do the double opt-in intro and I ask them first if I can send them more info and then I'll send them the details.

39:45And because of that, I have over like a 95 % attendance rate. Plus I also send a lot of reminder messages to keep it top of mind. And so I have a really good, for my birthday, it was like 100 % because it's such a weird event that like this was like a very big thing. Well, it's such a weird event, but you're in Austin. So it's like, you know, it's perfect. Okay. Okay, let's loop back as we get into the third part of the conversation. If you've had a little bit of time to think about that we have four floors and we're going down the elevator. Yes. What do you say you do? Now I host events. I help people host events and make friends and meet new people, build their network in like a non-slimy way.

40:23And I spend a lot of time doing that and thinking about how to encourage more in-person gatherings. and whether that's with conferences or masterminds or just like my book with simple happy hours that people host at their home. But I'm really passionate about that. It's like my favorite thing. My favorite thing is to talk. I actually print my phone number inside my book and I tell people to call me and I get to get phone calls from people because I'm a psycho and I answer random numbers all the time. We could now be more different. You don't do that. You don't answer the call. No, no. I love random phone calls.

40:56And so I love to talk to those people and spend time on that. That's so beautiful. Okay, so on the podcast, we focus on the business of the business. So what is the business of your business? I see on Instagram that you live a very rich life. Yeah. And so I wonder, what are your revenue streams? I'm very lucky these days. I don't have to worry about money anymore. And that's because I started some businesses in the past. And that if someone's watching this thinking like, wow, what would I do? Like, what is life after the exit? Like, I guess I'm living life up to the exit. I rent out water parks.

41:31I talk about parties all day. I hang out with you. And so that's what my life is like now. And I get to just work on the things that I'm excited about. I make a little bit of money from the book from each book that I sell. I think I make$5. I probably sold 20 ,000 copies. I get hired by certain... Can we talk about that? Yeah. I mean, here's the thing on the podcast. I ask questions and I have zero attachment to the answer. Great. Okay. So you went to an event hosted by Andrew Wilkinson. Oh, yeah. And so I was so fascinated because, you know, it's like I look at the business world very much like a sport.

42:00And so you get to see like, oh, there's like the Northwest Championship and like, oh, the Canadian conference. And I'm looking like conference. How funny. Kind of like conference like sports and then conference like business conference. Look at me. Look at me. That's good. So I heard that you were, or I saw on social media because I stalk you. You were at the event and you were, I think, I believe from what I was able to plot and deduce. You were hired as a facilitator for these like mixers and you were intentionally mixing people at the conference? Yeah. Okay, explain that. And being the master of ceremonies and helping to run the conference.

42:36A lot of people, this is so niche, so I don't know if this is helpful to folks that are listening, but I'll share. A lot of people will start a conference or a mastermind or an event and become and do it themselves the first year. And it's great and they love it, but it's also very hard. Yes. And a little stressful and you don't really get to enjoy it. Yes. And they don't want to be the person that is front and center. They want to be involved, but they also want to enjoy it a little bit. And so usually I'll get looped in second or third year when they're doing it again saying, hey, we just want a little bit of help from the front.

43:09So cool. To do that. And in certain audiences, I know the host and the audience and I can read what the room wants just like a lot of your listeners probably can feel the vibes. Yes. And I have a unique skill set because I've hosted literally thousands of events to do things spontaneously and sort of on the fly. And so one example, because I did feel like I was in my zone of genius for that event, was on the second day, I knew that we had so many incredible people in the audience. And I completely redesigned the schedule for about a three-hour chunk of time in the fly, in real time. And that was so much fun for me.

43:46And I think it was exactly what the room needed. And it was a hugely successful event. It's very niche. I don't do a lot of these. I'll do a couple per year. The next one is with a real estate group called Bigger Pockets. And that one's going to be huge. There'll be 2 ,000 people at that. So that's very different, right? Wow. But it'll still be fun. So I've done that for Andrew, for Cody Sanchez. I helped Sam Parr when he did my first million and they had a live event here. So helping with that. Something funny, by the way, is one of my favorite things to do for my famous or sort of successful friends is when they're speaking at a conference, I like to be their body man.

44:20And that means that someone like Cody Sanchez or Sam Parr, when they're at a very big event, a lot of people want to talk to them. And they're so nice that if you leave it up to them, they will talk to every single person. And yet, like Sam, Sam will go home completely drained saying, I never want to do that again. I can't. I'm just, I'm drained. And so I will actually walk Sam to the bathroom, for example, and not let him talk to anybody and just say, nope, we're going. Follow me. I'm sorry, Sam can't talk, Sam can't talk. Like, I got to get him here. I got to get him back. This probably isn't interesting.

44:53This is like Whitney Houston and Kevin Costner. Sort of like that. Wow. It's sort of like the bodyguard. I mean, absolutely. Okay, so when you talk about building these connections with your friends, you also have a very unique ability of building connections with people online. You get people very, very interested in not just you, but your story and your journey. And I can really just speak for myself, but I think that looking at the engagement and the way that people are talking back to you. Are you open to talking about Tokyo, the Tokyo experiment? I did have, I had a unique experiment. I don't want to talk too much about it, but I, I shared a lot about it.

45:26I posted online that I was going on a blind date and that I wanted to go on a blind date. And then it kind of went viral. It's one of the most viral things I've ever done as well. And so when people become very invested in you and you always seem like a very open person, is there any, um, I guess I'm trying to get into your head as a private person, who puts out very little on the internet. And it feels like you put out a lot. Yeah. Like saying you want to go on a blind date in Tokyo. Yeah. And then you open, you literally kept a diary of meeting this person and the adventures that you went on.

45:59Yeah. And so people are like, I sent you DMs like all the time. I'm like, this is better than Netflix. Right, right, right. And you're a very palpable writer. Thank you. Your copy is very tight. I've been working on that. It's emotional without wordy. And so do you find that people get very vested and connected to you? And then do you put up any boundaries? Is there any line that you feel? Is there like there's like a line that happens because you appear as an extrovert? Are you? I think I'm ambivert. Even at my own parties, I will sneak away to my bedroom and scroll on social media. It's like close the door.

46:31Okay. What can I say about that? Number one, for your listeners, the most, the best book I ever read about storytelling was this book called Storyworthy by this guy named Matthew Dix. Okay. And Matthew Dix really got me to write in real time as opposed to being like, hey, everyone, I went to a party last night and I did that. This is so good. Versus the style that he would say is to write. I know it might sound cringe if you've never heard this idea before, but you're writing as if it's live, right? You're like, I'm walking inside and my heart is racing. Right. And that was such a big shift for me to start to write in that way.

47:15And it felt very unnatural at first. Oh, that's so good. But I did like his book. His book's really good. His book is good. It's 100%. Right. It's 100 % because you brought us with you. Yeah. Yeah. And I think that watching your work, you've carried that voice in different instances. That's beautiful. Do you see the one I did about Lucy recently? I'm going to post it. Oh, wait, wait, wait. No, wait, wait, wait. she was a waitress. Was that the waitress one? That was Drea and that one did funny. Lucy I just talked to you. She's this woman who started a company that helps creators to monetize their audience and she's hugely successful in all this.

47:52And yet she has a very interesting dating life. And so I know that what does the internet want? They want the juicy hook. Oh, they want the juicy hook. They want the hook, right? So before I could talk about her business, I had to talk about her dating life because I was like, what's the hook? What's the hook that folks are going to care about? And so much of content creation, I spend a lot of time. So in that four floor, what do you do thing? My work is speaking about my book and helping people host, but I spend a stupid amount of time trying to become a better storyteller and telling stories online in a new way.

48:25And a lot of people do, maybe they're like you, they're like, I don't want to share online. That's a little bit weird or that's cringe. And it has been a balancing act for me to figure out the stuff. And I've made plenty of mistakes. And you have to be willing to get some negative comments that I think a lot of people are not willing to do. But you really just have to know that if you're going to have tens or hundreds of thousands of people read your stuff, you're not writing for everybody. And in fact, that'll be bad, bad content, right? I think the appropriate, you want about 70 or 80 percent of people to like it.

48:58One funny thing was when I led my museum tour company, we actually would hire these actors to test different things on the tour to make it more fun than a boring museum tour. And one of the modules that we played with was hiring actors to heckle the tour guides and then to get into a dialogue and to cause a little bit of a scene. and one of the hard things was that like 60 % of the audience would fill out surveys afterwards and they loved where we took that thing. 40 % of them were mortified and they had such a negative reaction that it like they hated the tour and they really felt bad and for a live experience you don't want that right you don't want 40 % of your audience to hate it and like want to leave when they're paying for it.

49:50But for online content, you kind of do. You never want to ask, for example, a survey question that would be, let me think of like an easy one. Should flag burning be punishable by the death penalty or something, right? Something where the majority of people are all going to agree with the answer. Actually, the perfect question that you want to ask your audience is where it's about a 50-50 split, right? And so those questions and writing that type of content that can be a little bit of polarizing, I think can be interesting. Anyhow, what your question was about was me sharing online and if I have any of those type of boundaries.

50:26I could say that with, yeah, it is a little weird because I can talk to the internet as if it's a close friend. And then it is a little bit weird. You and I have chatted before, so I don't mind these questions. But it is a little bit weird if somebody who knows nothing, And I set myself up for this. It's not their fault at all. That's right. That's right. Somebody who reads all my stuff and they'll ask me a really personal. That's right. Personal sort of question. I used to, I mean, I'm, you know, web two content forward business woman. And I shared a lot of my, I shared so much of my personal life.

51:06And then I realized on the internet, you share it and you never get it back. And people remember stuff and people who follow, they really follow. And people start connecting the dots. And I think that over the years, I've really pulled back, but I miss the deeper connections that I had with people. And so I'm really trying to find what is the balance for me. I know it looks different for everybody. So I just thought, do you have, because I feel deeply connected to you and we don't know each other. But I'm like, well, I mean, outside, okay, but let's be real. Outside of a few DMs, like what does it actually look like, right?

51:36And so where is your line? I don't think I have, you know, I want to create those connections. These are what we're talking about is the idea of a parasocial relationship. And these things have existed as long as there have been celebrities. And so this stuff is not new to have these relationships. I read a book about this about a woman who was crazy famous in the 1970s. And she shared a story where she went into an elevator. And people talked about her as if she couldn't hear them saying things like, oh, my gosh, she's way shorter in person. or like what and she was like i can hear you guys they were talking about her as if they had viewed her from like a distance or on a screen or stop so weird these things anyhow these are problems of privilege and we as creators and people who share our lives online we ask for those things and they are for us to deal with i don't have any i love folks who come up and talk to me and say that they are a fan.

52:35And yet imagine I went through some sort of trauma with, let's say that I had a dog and I lost a dog in a very hard way. And I shared about that. It would be a little bit weird if somebody that I didn't know at all came up and was like, like put their arm on me. I was like, how are you doing since you lost your dog? You know, like that's hard to just like drop into that right away with a stranger sometimes. And what I realized that exact example was my dog became very much part of like my origin story as I began my photography career. Oh my God, wait, did you lose your dog? I lost my dog. I am so sorry.

53:08No, no, no, no, no. This is, I lost him a few years ago. Okay. But since people had been following the journey, two years later, they come back and they start talking and like, oh, and when, when you lost Polo and I realized, I was just like, oh yeah, they've been a part of that. They've been a part of that. And so, um, all of the, all of that to say, all of that to say, I feel very, very fortunate. I feel very blessed that you allowed yourself to be open and coming in on the podcast. Oh, thanks. That you shared so generously of the things that you know and have learned. And I think that I don't want to overstep, but I'm like, don't make a commitment that you can't keep.

53:43But I believe that my commitment is to, for the betterment of my mastermind, to host an event before a practice party. Good, great. Yeah. Good, good, good. I think anybody listening to this can benefit from hosting some sort of gathering. and even your first one should be like a practice party okay and think about it should i vlog it neighbors you could vlog it whatever you think that puts too much pressure you can do whatever you want to do if it doesn't feel like it's well you're my therapist i know therapists aren't supposed to give advice but i always i tell my therapist okay this is not you giving advice but what would you do in this situation well i asked your team i was like what should i wear to this interview today and they said you can wear whatever you feel comfortable in yeah and so i would say the same thing about the vlog.

54:26And if you feel comfortable and if that's exciting for you, and if you want to do that, then do a vlog, have fun with it. Just let people know in advance that you're going to be doing a vlog. Oh, if you are nothing, you are consistent. Like drive home. You got to let them know. Great. Okay. So people want to know more about you. Where are they going? How do they follow the journey? And where do they find the book? The best thing that I have that I would love to give anybody is a checklist of what they can do before they host an event. And there's like 19 things, very simple things, by the way.

54:53Like, do you know this one? You need to remove your body towels from the bathroom before you invite people over. So good. Yeah, it's like little things like that. And then something else. Does this ever happen? This might happen in your house. Nobody knows where the trash cans are. I know. They're hidden away in these beautifully modern, discreet. And it's so funny because you know where it is. Of course you know where the trash can is. It's your house. You live there. But somebody who comes to your house has no clue. And they're opening a thousand different drawers. And they're looking for the trash can.

55:24just label your trash can. Boom. Done. Or put a trash can out or something. So there's a checklist. They can find it. My website is nickgray.net, and the name of my book is The Two-Hour Cocktail Party. I recorded the audiobook myself, which you can find online. And yeah, I'd love to help anybody who wants to host it. And they can get that 19-point checklist at nickgray.net. At nickgray.net or nickgraynews.com or something like that. And on social and on social, because I really want people to see your copy. Yes, please, please, please check it out. I'm on all the social medias at nickgraynews, Gray News, N-I-C-K-G-R-A-Y, News, N-E-W-S.

55:56Ladies and gentlemen, I brought Nick in because I believe firmly that he has been guiding me unknowingly to step out of my shell and to build networks and to build real relationships with people. I was so excited that Nick decided and agreed to come on the show and therapize me. I hope that what you found here is not just a story of parties. It's not just a story of what you can do for your business. And it's not a story of networking. It is really about transforming human connection. And if we could do that by way of our business, who are we not to step into it? So this is me making the commitment and also asking for a double opt-in.

56:28Can I follow up with you in the future? Maybe part two. Okay. He agreed. He's going to maybe come back on the show at some point in the future. We got the double opt-in, but then I'm going to send the invite to make sure that he knows what to expect, what to wear, and whether or not I'll be including food and drink. Thank you so much for listening to the Jasmine Starr Show. It is an honor and it is a privilege.

From the publisher

You probably know this by now: I’m highly introverted.

But in business, there are things I must do despite the fact that they don’t come naturally. Speaking. Creating content. Networking. While, yes, sometimes these things can feel draining, they’re essential to growing our businesses and building relationships.

That’s why I was so excited to sit down with Nick Gray, the mastermind behind hosting successful events and making meaningful connections. He’s the author of The 2-Hour Cocktail Party and has built his career around bringing people together—even when it doesn’t feel natural.

In this episode, Nick shares tips that can make events and networking less overwhelming, especially for introverts like me.

Click PLAY to hear all of this and…

(00:00:00) How to host parties and network (even when you’re an introvert.)

(00:02:01) The struggles I face with mingling at events and feeling awkward in social settings.

(00:04:42) Nick’s advice on leaving events discreetly (AKA The Irish Exit.)

(00:05:29) Doing this ONE thing helps introverts feel more comfortable at events and parties.

00:08:52) How Nick grew his museum tour business.

(00:11:59) How I REALLY felt hosting my team for a Christmas party.

(00:14:26) Nick’s brilliant advice about what to prioritize during a party or event.

(00:16:11) What the best time to make a connection at a conference is.

(00:32:40) Nick’s tips on how to create connections as the host of an event.

(00:37:08) The BEST way to make an introduction to someone.

(00:40:40) An overview of Nick’s business model and revenue streams.

(00:46:09) Nick’s storytelling techniques.

(00:48:57) The significance of audience reactions during live events versus online content.

(00:50:04) The complexities of sharing personal experiences with online audiences.

(00:54:10) Nick’s checklist of essential tasks to complete before hosting an event.

For full show notes, visit jasminestar.com/podcast/episode501

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