How Women Reclaim Power Through Money with Financial Feminist, Tori Dunlap

16:19Tori Dunlap:Yeah. I actually took a video my last day of work because I quit and I gave my two weeks and all of that, you know. And I remember literally staring at myself in the mirror and I was like, you can do this. As cheesy as that sounds, literally stood, tears in my eyes, looked at myself in the mirror and were like, you can do this. And the logic I had, because at that point it was like logicking my way to feeling good about this. If I could get that much work done in my business, working about 20 hours a week on it, imagine what I could do with 40 hours or 50, especially during that first period of time.

17:03Tori Dunlap:Like imagine if I was dedicating all of my time to this, like I'm already getting so much done. Imagine what happens if I go all in. And this is the one gift I was actually really generous to get from that company. My direct boss was great. And we had a very honest conversation, like the day before I quit, where he was like entrepreneur to entrepreneur, you have money in the bank, you have momentum in your business. And like, what's the worst that can happen?

17:30Jasmine Star:You go back and you get another job. That's right.

17:33Tori Dunlap:And I think it's so crucial for women who are on the precipice of what feels like a big risk to ask yourself, like, what actually is the worst that can happen? The worst that could happen truly is, I don't know, I spend a year of my life on this business and maybe I drain part or all of my 100K and I go back and get another job. And I have a year's worth of great entrepreneurship experience on my resume. Like that was the worst that could happen. And instead the best happened, which is a multi-million dollar company that impacts 5 million women every single day, that has helped them escape violent, abusive marriages, that has helped them pay off their debt, that has helped them start businesses, that has helped them just feel better because they're no longer stressed about money.

18:21Tori Dunlap:And that's the upside. But we spend all of this time thinking about, oh my gosh, what if this doesn't work out? What if I fail? Yeah. Yeah. What if?

18:32Jasmine Star:But also, what if all of the good things happen? So one of the things that I had heard you mention is a large part of your work is not teaching people how to save$100 ,000,$500 ,000, a million dollars. A lot of it is starting at the very beginning and uncoupling because you've worked with a lot of people who you set a budget and then they stick with it. And then there's like this like spinoff. Talk to me about that because there's entrepreneurs that for the first time in their lives are making their own money. And they're like, great, great, great, great. I'm going to budget. I have more. I can do more.

19:01Jasmine Star:And then what happens? What do you see? And then how are people looking right now? Entrepreneurs who are like, okay, I think I have 65 ,000. I can get to a hundred thousand. Let me learn how to budget from Tori. And then what happens? Cast a vision of the future. Yes.

19:13Tori Dunlap:Everything you said is true. Money is psychological, but we want to think it's numbers-based. But if you are making especially more money than you've ever made in your life, and I'm not even talking millions, I'm just talking like$10 ,000 more money than you're used to. That's right. If you can manage$30 ,000, you can manage$30 million. That's the truth. But if you don't understand what your emotional and psychological triggers are, all of this will disappear way faster than you want it to. So what I usually ask on my show is what is your first money memory? And you already answered it for me, which was so cool, which was I watched my dad hoard money and be very diligent about splitting it into envelopes.

19:56Tori Dunlap:So that tells me a couple of things. One that tells me every dollar has a job, which I think is a great thing. Every dollar should have a job. Absolutely. This is something that I see so many people who start making a little bit more money, they fail to do is they're like, okay, cool. Now I don't have to look at my money as much because when you're not making as much, you're hyper vigilant, right? But then once you start making, let's say$100 ,000,$150 ,000,$200 ,000, it's like, oh, I don't have to check this all the time. And that's one of the worst traps you can get into because suddenly your money is controlling you rather than you controlling it.

20:29Tori Dunlap:So give your dollars a job. The other thing that is so common... Pause.

20:34Jasmine Star:When you say give your dollars a job, in the past, I've heard you say, this goes for utilities, this goes for investment.

20:41Tori Dunlap:Give me like a nutshell version of give your dollars a job. Yes. When we're thinking about the money that comes in, you need to know where it's coming in, what are your sources of income, whether you're a nine to fiver, but especially if you're an entrepreneur, because hopefully you have multiple sources of income. So you need to know your numbers very clearly. You need to know this is what's coming in. This is how much I get paid. These are the terms of those payments. And here's where the money's going out. So, am I spending money on things that I don't really care about or that feel mindless, right?

21:12Tori Dunlap:And this is where a lot of the misogyny and personal finance starts kicking in, where it's like, the reason you're not rich is because of the latte. No, it's systemic oppression. And also, you notice that the things that are demonized are inherently feminine spending. The lattes, the makeup, the blowouts at the salon, the manicures, right? It's not NFL season tickets. It's not golf clubs. It's not video games, right? So I'm not in any way demonizing spending. But if you are spending your money on things that you don't give a shit about, that's your hard-earned money. You worked hard for it. You need to be prioritizing your spending to what you actually value.

21:52Tori Dunlap:So when we say give a dollar a job, what we mean is that no dollar is just hanging out doing nothing, right? It's either going to our present day expenses, our past expenses, debt, right? Or our future expenses, retirement, buying a house, buying a business or starting a business, right? The things that you need to plan strategically for, getting married, right? I call it the big stuff. So every dollar needs to have a job in that way. Oh, so good. And I would also recommend not putting it in envelopes,

22:23Jasmine Star:which is actually something we also see like a ton.

22:26Tori Dunlap:This is a larger conversation, but we have a massive under or unbanked population in the United States. Yes. Largely from immigrant communities who don't trust banks, which you can't really blame them. Right. But like you need to be using the financial tools at your disposal to make more money. Right. High yield savings accounts, which are just like everyday savings accounts, except they're offering you more money. Investing. This is something I see with women over and over again is they don't invest their money because they want to see it all. They keep it in their checking account. They keep it in a savings account.

22:57Tori Dunlap:It doesn't have the opportunity to grow because of that risk, right? They're worried about risk. They're worried about losing money. This is what you have to do if you actually want to take care of yourself in the long term financially.

23:09Jasmine Star:Oh, so good. Okay. So I kind of pivoted us there just to clarify where every dollar goes. And so we used the story narrative of the frame that you had as you built your business and you took these risks and you go back to like the worst case scenario and you said, I accept the worst case scenario. It ended up being the best case scenario, wildly popular New York Times, bestselling book, multi seven figure business. And so you have these things and you've worked through money stories. You've empowered other women to work through their money stories to first identify that. And then that would then be like the linchpin that will connect them to their ultimate outcome.

23:45Jasmine Star:So we kind of had a brief history of the business. So coaching one-on-one, coaching in groups, coaching in a course. And then you had said that it's really important as an entrepreneur that you know your revenue streams. So let's talk about the business of your business.

24:01Tori Dunlap:Yeah. Do you want it now or back in the day?

24:04Jasmine Star:Let's go to now because I think that we can kind of dovetail, like we have the starting point and that we go from$49 back in the day to something entirely different today. What is it today? Because there's somebody watching right now. They're like, if I can get$49 to teach somebody about fitness, meal, client, finance. Okay, great. But then cast a vision for somebody who's technically unqualified, unfunded, uneducated in this to do this.

24:27Tori Dunlap:Yeah. I think the$49 was so crucial for me because one, I was not ready emotionally or with the background. I didn't have the credibility yet to charge somebody$500, right? But I also needed that period of time to build my own skills. And I think this is the thing that so many wannabe entrepreneurs or starter entrepreneurs don't understand is you're not just selling a product to make money. You're selling a product to beta test, not just the material, but like your own confidence. So, you know, that was probably too cheap, but I was willing to do that because I was like, I need to grow in my skill set to be able to know how to teach this properly.

25:12Tori Dunlap:And I could see live, right, if I'm coaching you, I know when something's connected with you or I know when it hasn't. And then I need to figure out how do I explain it differently? So, then I have five ways to explain something so that hopefully one of those is something somebody understands. And then when I get more credibility, then I can raise the price and then I can do more. And all of those coaching sessions, a lot of that course became the thesis of my book. Like so many things I was doing in 2019 that I was testing in real time with people were the basis of my book. So I think that's one thing if you're trying to figure out how to scale the company.

25:50Tori Dunlap:You're not just scaling.

25:51Jasmine Star:You're having this in 2019. When did the book drop? What year? 2022, end of 2022.

25:55Tori Dunlap:So almost 2023.

25:56Jasmine Star:About three years of gestation and ideology and reps. Like you're doing the reps. We're doing the reps. exactly and it's also again how do I be different because that's the other thing I'm sure you and I

26:10Tori Dunlap:hear a ton of I know I hear it is like oh but a million other people are doing the kind of business I want to do right and it's like the reason you're putting in your reps is so you can figure out how do I communicate this in a way where the information might not be new but the way you communicate it is there weren't a lot of people talking about money in a very feminist way at that time especially and like that is what made me stand out is I could talk about money but in a way that wasn't jargon heavy that wasn't like bro-y just felt like we're sitting down at brunch together but also I'm going to talk about like how do we fight the patriarchy by getting rich which is like one of our taglines so now the business I mean it's obviously expanded but a lot of what we started off with is also what we're still teaching so we have eight sources of revenue at her first 100k some programs.

27:01Tori Dunlap:So, you know, we're teaching women how to invest through our stock market school, which has$135 million invested, which I'm so proud of. We're not just like teaching concepts. We actually have women bridging wealth gaps and I'm teaching them step-by-step how to invest. So that's like one of our signature programs. We have brand deals that we work with, you know, more straight influencer partnerships, but also affiliate deals where, you know, if you sign up for a link I recommend. We're going to get a kickback from that. I speak on stages all over. We have our podcast that makes money that's newly independent, which we're really proud of.

27:36Tori Dunlap:Thank you. The book continues to make passive revenue for us. So there's a lot of different revenue streams, but all of it is back to, yeah, how do we educate women about money in a way that feels both accessible, but also so much bigger than personal finance and is more about true self-care, which is if I can take my financial education seriously, how can my entire life change?

27:58Jasmine Star:And so when you go back 2019, 2020, because you're active on social media and you have millions of followers, what has been the same? I'm going to ask it to you three ways. It's kind of like the keep, stop, grow. Yeah, stop, keep, start. Yeah, yeah, yeah. Thank you. I just make it up. I just make it up. So what do you think, what's one thing that you've stayed doing since then that has continued to prove itself? Everybody's going to hate this answer. I'm sorry it's true I stayed consistent like I don't hate that's what I've been saying y 'all y 'all that's what I've been saying I post all the time we post all the time everybody's different versions I ask people every day I post all the time and it's like every day every day we post every day

28:36Tori Dunlap:yeah and sometimes multiple times a day especially on Instagram and one thing that we did really well then that we continue to do really well now is we find the platform that's working for us and we invest all of our time there. That is a mistake I see so many new entrepreneurs make is it's like, remember Clubhouse? You remember that for like a second? Oh, do I? Yeah. Oh, do I? Like, that's the perfect example of like, what's the hot thing? Like, what's the sexy thing? And then everybody went over there and like, yeah, maybe that was the next TikTok or Instagram, maybe. But as soon as, keep it in the mic.

29:06Tori Dunlap:As soon as you start trying to be everything to everybody in too many places at once, you're nothing to nobody. Like, it's just so hard to do that. So I figured out where's my audience. Okay. They're women. They're larger than millennials with like a little bit on either side. They're on Instagram. Like that's where they're hanging out. They're, I don't know. They're not really on Facebook anymore. That's where they're at. So I'm going to double down on Instagram. And that's what I did. Yeah. We care a little bit about the other platforms too, but still Instagram is our biggest revenue driver by far.

29:36Jasmine Star:Oh, by far. I agree. So what you've carried throughout the years, consistency. Yep. What were you doing in 2019 that you stopped? That's a great question.

29:45Tori Dunlap:I think that one of the biggest things we stopped doing is thinking about me being a one-to-one with people in our audience. So as we scaled, it started to become impossible for me to be one-on-one with people, both like literally one-on-one, but thinking about individuals rather than how can I help as many people as possible. Now, we help, especially in our programs, more finite groups of people, I think, do bigger things and be able to, you know, we just dedicate more time to them there. But it's so easy as you start growing to feel like it's kind of getting out of control. Like, oh my gosh, there's so many people.

30:30Tori Dunlap:And it's just like, so your frame of mind has to grow too. And the thing I tell my team all the time, they care so much and they want to answer all the emails that come through our contact inbox. And every about six months, I have to tell them, hey, we have 5 million people here. And I know that's hard to contextualize. So, biggest football stadium in the United States is 100 ,000 people. We have 50 football stadiums of people. That's a lot of people. and we cannot continue to help as many people as we want to help if we are so laser focused on just helping a couple and I think that was one transition that we had to make both in order for us to scale but also in order for our message to continue spreading throughout the world.

31:20Tori Dunlap:How big is your team?

31:22Jasmine Star:Well I'm going to pause I'm going to repeat back. Yeah. So the thing that you've continued to do. Yes. Is consistency and what you stopped doing was what you let go was the attention to the one-on-one. And then what you decided to do was in order to grow, which was your growth point, we have to say what is in the best service of the masses instead of serving one football stadium, we're going to serve 50.

31:42Tori Dunlap:And I'll also say one thing that we did that was really crucial at that time, learning from people like you and Jenna Kutcher and Amy Porterfield, even though we are a social media focused business, I do not consider myself a creator. There's other people who do what I do who are like creator first businesses. I was getting people on an email list way back in like 2018, 2019, because I was listening to all y 'all who were like, this is land you do not own. So the thing I am very proud of as a business owner is although as we've continued to scale on social, we've also continued to scale on email.

32:17Tori Dunlap:And I always think about a customer journey funnel, not just like, how do I get Instagram followers, but how do I turn any top of funnel people into customers or into supporters on land I own or in places where I can be more present for them than what the algorithm is going to dictate I can be? Oh, that's so good.

32:38Jasmine Star:So how many people are on your team? We have six full-time W-2s and then I believe we have 10 contractors. So we're about 16, 17 people at this point. and on an average day and I know if your days look anything like mine they never look they're never average yeah but like what what might like where do you find yourself spending most of the time in the business and I'm going to ask that in two parts where are you spending most of the time in the business with stuff that lights you up that is like needle mover and then the I am doing this and I can't stand it I love that you're business coaching me right now

33:10Tori Dunlap:I have a theater background so I love doing this I feel so at home on a stage in front of 5 ,000 people. Like, I love that. I love being on stage. I love teaching, especially to larger groups of people because it's like, oh, I get to try out my standup material. And also like, it's just, it's so fun for me. And I love that. I also love tinkering. And by that, I mean the marketing side of my brain, right? The theater part of my brain loves to perform and teach and be on stage. And the marketing part of my brain is like, oh, what levers can I pull? Like, my brand director, Amanda, thinks the same way I do.

33:47Tori Dunlap:And we talk about levers all the time, which is like, if I try this one different thing, what does that lead to? If I try a different CTA on this Instagram caption, what does that lead to? If we send out two emails for this launch a day instead of one, what happens? And what do we learn from it? And I have gamified our business so much. And that especially is something that I encourage every entrepreneur to do, which is view money and your revenue as a game. Now, I don't mean that in a way of like, don't take it seriously because these are people's livelihoods. This is serious business. But I mean, oh, I'm 10 days away from the end of the month and I'm at$46 ,000.

34:28Tori Dunlap:How do I make$4 ,000 extra dollars to get to 50 with the remaining days I have?

34:33Jasmine Star:Like that sort of stuff I just love, which are what levers can we

34:37Tori Dunlap:pull to get where we want to be. That just is so fun for me. The stuff I don't like is a lot of the stuff I've outsourced. And like, that's how we scale. So my COO, Karina, is fantastic. We joke with more theater metaphors that if I'm on stage, she's the stage manager in the back. So while I'm here in California with you, she's holding down the fort in Seattle. She's doing the taxes and the ops and the financial stuff that is not fun for me, that I'm actually not really great at. I'm good at making money, but I don't want to figure out what I owe Nebraska for this year in taxes. It's just not fun for me.

35:14Tori Dunlap:But she loves that kind of organization. I think the point or the space I'm still in that I don't love as much is sometimes people management. like I am I think I could be better at that if I had more time to dedicate to it so one of the things we've done is that Karina and other team members are people who manage most of the rest of our team and we did that strategically and you know there's just sometimes where you wake up

35:44Jasmine Star:and you don't want to record your podcast today amen you don't and you don't want to be on and

35:50Tori Dunlap:like I've worked now with my podcast producer like four years this literally happened before I left in Seattle we were batching for like two months and I was doing the thing that like I wasn't even conscious of I was just asking her a bunch of questions about a bunch of shit that didn't

36:06Jasmine Star:matter and that was my way of stalling because I didn't want to do it and she knows me well enough

36:11Tori Dunlap:and she was like hey Tori we gotta get this done and I'm like yeah you can call me out that's fine and like you know yeah we just I sucked it up buttercup and it was fine but yeah there's sometimes where when you run a very public business, there's sometimes I love being on and there's other times where I'm like, I don't want to put on makeup today. Like I don't want to perform today. And I think that is the balance sometimes of showing up so publicly.

36:36Jasmine Star:And talk to me about the creation cycle for how you do show up every day.

36:40Tori Dunlap:Yeah.

36:41Jasmine Star:What does that look like? Are you batching your content the way you are with your podcast or is it a lot more organic creation?

36:45Tori Dunlap:It is a lot more organic. That is one thing that it is kind of a do as I say, not as I do. I do really recommend batching content when you can, especially when you're a newbie entrepreneur and you have a bunch of things you have to do and you're a team of one. Our social is much more dynamic at this point because sometimes it's responding to something that happened in the news or sometimes it is, you know, I thought of an idea like the Instagram carousel I posted this morning. I thought of last night, built it last night, had it prepped. So it is a lot more organic than I think I would even recommend for people.

37:19Tori Dunlap:But I think it works for me because I've done the reps, right? Because I know what works and what doesn't. And because I also know that sometimes my best ideas are the ones that only take me five minutes. If I sit down with something for an hour, it won't work as well.

37:37Jasmine Star:Like, how do you know what will work in terms of like last night you had an idea, quick activator, put it out and your thesis proved right.

37:44Tori Dunlap:How do you know? It's so hard. It's actually, I think the hardest skill to teach sometimes what will or won't do well on social. Yeah.

37:52Jasmine Star:So that's why I'm asking you because I have not found a way to systematize the way I think about content. And if anybody heard, I mean, we were in Vegas a day and a half ago with one of our content creators and I'm like, well, when do I strategically place this real, the timeline, the story, what goes there? And it's like, nobody thinks like that. I'm like,

38:10Tori Dunlap:how do I put it all like how do I teach the way I think about the content that I'm putting out I think more about social in terms of like themes so what I mean is like what is the theme of this content today so this is you know how you hear people describe like content buckets or something but I say content pillars yeah yeah yeah but for me it's even broader than that which is like my two things are like what is the vibe or the tone or the theme and then what am I trying to get them to do. So today's content that I built yesterday, I saw a post and I take a lot of inspiration from other people and then make it our own.

38:45Tori Dunlap:Like stealing is great. Stealing. There was somebody who talks about like the work I've gotten done, meaning like plastic surgery or Botox or whatever.

38:53Jasmine Star:Sorry, I was day late and dollar short. No, you're great. Got it.

38:55Tori Dunlap:Like here's the work I've had done because I believe transparency is important. And it was like, you know, lip filler or whatever. And I was like, one, I haven't had any work done, so I can't make this version of this post. But I'm like, I've gotten a lot of work done. I've written a book. I have run a company.

39:10Jasmine Star:Sure.

39:11Tori Dunlap:Yeah. So the post this morning was all the work I've had done as a multimillionaire because I believe transparency is important. And then the next slide was like, I'm really proud of all the work I've had done and I don't regret any of it. Right? So I am - Oh my God, that's so cute. I'm baiting you a little bit. Do you hear that?

39:25Jasmine Star:Maybe we do that today. Lady, do it today. Do it today.

39:28Tori Dunlap:So I'm baiting you a little bit. And then the third one is like, yeah, I built this company. we've impacted 5 million women I wrote a New York Times best-selling book I rang the Nasdaq opening bell we have a great company culture of these things and like this is the work I'm really proud of that I've had done that's so good and like it did great and I knew it would do great right I think that again we call it petty content sometimes like that is like a content theme or a

39:52Jasmine Star:content pillar I want to embrace that I always I I'm like oh it's a cringe post we're doing a cringe post. I'm doing a cringe post, but I, I like, I like, I like the petty petty.

40:02Tori Dunlap:There's a lot of men who do not like me and do not like the content we create. And then I use that as more content.

40:08Jasmine Star:And there's a lot of men that don't like anybody. No, but then I use it as content.

40:10Tori Dunlap:I know. I've seen you. It's great. And I think also like that one, my CTA was just, okay, can we get in, in front of more eyeballs? But I didn't have any CTA on it. It wasn't like a many chat comment. It was just like, you know, this will be fun. and maybe we'll even be a trend, right? Maybe you'll do it, so maybe somebody else will do it. The other posts I'm thinking about are, yeah, what is our business objective, right? Okay, so my example of, okay, we have five days left of the month, and I want to make 10 more thousand dollars or whatever. It's like, okay, what are the easiest levers I can pull to do that?

40:44Tori Dunlap:What are your easiest sources of revenue, and how can you do a quick revenue injection? So then I'm going, okay, if it is this program, yeah, I'm creating content to be able to get people to that program. So what do I have to do in that content that will get them to convert? Okay.

41:00Jasmine Star:So then sometimes when I'm in that situation, I'm like, okay, I want to create a piece of content that activates into financial stream. I think that the more time I have to plan and think about concepts, it's the better. But if I'm on the fly, like how do you quickly distill, okay, what's trending? What do I want to do? How is like, how does that come together so quickly for you?

41:18Tori Dunlap:Yeah. I mean, we don't, I, I take the opposite, which is like, if I've planned it, it probably doesn't actually perform that well. and maybe that's just like the what the algorithm knows about our account i don't know we used to make these like beautiful graphics for stories like in canva 2018 yeah or like 2021 2022 oh wow like we make these beautiful graphics for stories they would tank every time but literally we call them chin videos internally i take a photo and i sometimes do it on the toilet i take a photo of me and it's just like from here up. And if I do my CTA, it performs gangbusters.

41:53Tori Dunlap:I don't know why. I'm so happy you're saying that though because everybody has this idea. No, no, no, no. My personal trainer who's so great and is trying to grow her business, our training sessions often turn into her telling me to squat and then me telling her what she needs to post on social media. And literally, it's just like everybody overthinks it. Actually, one of the best things you can do is time yourself, literally sit down and say, okay, I have 10 minutes to think and create a post. And giving yourself those restrictions force you to one, be productive, but two, stop overthinking. Because it's like, if I have to have a post in the next 10 minutes, and also it has to be out, then I can't think about what's the perfect thing.

42:33Tori Dunlap:I mean, hooks are really important. Everybody's told anybody on social media that. Think about the way you consume content, right? Even if it is the most thoughtful or most valuable post in the world, right? Tree falls in the middle of the forest, nobody's around. Like it doesn't matter if the hook isn't there, if you are not hooking somebody into getting them to care for this reason. So my post example yesterday of like the work I've had done, we're all voyeurs. We all want to know, right? It's like, oh, somebody's going to be transparent. And then I, of course, have flipped that on its head to keep people engaged.

43:06Tori Dunlap:So that's a perfect opportunity of like, what content do you consume? and even just watching yourself on social media go, why did I click on that? Or why did I do that thing? And then how can I replicate that for my business? That's so good.

43:19Jasmine Star:So what we've done is we started off with origin story, money beliefs, money stories. We talked about your business and then we kind of went as a little bit of a sideline

43:30Tori Dunlap:because I love to geek out.

43:32Jasmine Star:Yeah, I love to geek out with other people who are creating and then differently. I like to get into the psychology. And I think that at this point in my career and life, I really do want to create and systematize a team, a team to help do this. And I don't know how to verbalize what it is I see and what I know. And so I was asking you a lot of those questions.

43:50Tori Dunlap:It is sometimes very hard. We have often struggled to hire people for marketing. The marketing is actually sometimes the hardest thing to hire for because I think people often get in their own way. There's so much content to create and that's where you are forced to not dwell on things for too long because it's like yeah I have to I have to get this out done is better than perfect is like my biggest rule as an entrepreneur it's just like it will never be perfect and I could spend I mean my if I believed that I needed to be perfect my book would not ever have seen the light of day I would not be sitting here talking to you and that's back to the original thing we were talking about is like we teach women to be perfect it's the same with like social, especially when we have to put ourselves out there.

44:35Tori Dunlap:It's like, oh, this post has to be perfect and it has to be the perfect videos and it has to be the perfect photos. And right now, especially in 2026 on social media, it is the imperfect content that is doing so well.

44:48Jasmine Star:Preach.

44:49Tori Dunlap:Again, my chin videos are like just carousels that aren't perfectly posed and professional photos. I build my carousels in Instagram. I use Instagram's tools.

45:01Jasmine Star:It doesn't have to be more complicated than that. So what we've seen is the journey up through present day. Yeah. And then like Babe Ruth in the batter's box and you point out to far, far, far left field. I love that

45:15Tori Dunlap:you're comparing me to Babe Ruth.

45:16Jasmine Star:That's really kind. Well, if we see, look what you've, but look at what a girl from Seattle who thought she was going to wear a pencil skirt and carry a briefcase can do and then blew her own mind before anybody else's and decided I'm going to be and create a 5 million woman entourage to change their lives and reclaim power and ownership by way of their own personal finances, what's next? Well, Jasmine, I have to tell you a secret. Can I tell you a secret? Yes.

45:43Tori Dunlap:I knew I could do this. I think as women, we are told, anytime you just said really kind things, which thank you, by the way, we go, oh, this was beyond my wildest dreams. I never thought this was possible. I never thought I was capable. I just feel so lucky, right? And it is the thing from the Barbie movie where I was like, I worked hard for this. Thank you for this award. I deserve it. And there's a ton of privilege in my story and we acknowledge that so much. And also I refuse to come on this or any other interview and be like, oh yeah, it's crazy. I never thought, I 100 % thought this.

46:24Jasmine Star:Like I 100 % thought I could do this. Well, because you said you stood in front of the mirror, which tears in your eyes and said, you can do this. So that before this question ever came, you had already said your truth. It's not you putting on anything other than your dang truth. And I feel like very spoken to right now. It's so important.

46:41Tori Dunlap:And when you start growing a business, you cannot be the person that's like, oh, my God, I can't believe this is happening to me. You have to be the person that is like, nope, we are going to do these things. and it's either going to work out or I'm going to learn and pivot. But if no one, if you're not going to hype yourself up, nobody will.

47:05Jasmine Star:I say that all the time.

47:06Tori Dunlap:And so you have to say, yeah, I have big dreams and I know I'm capable of them.

47:12Jasmine Star:Okay. So we're going to rewind and we're going to say, so you knew that this was going to happen from day one. What's the next thing you know is going to happen?

47:20Tori Dunlap:Yeah. And of course I didn't know it was going to happen in this way. But I knew I was capable of something like this. I am so excited for us to continue investing in our programs. That's, for me, one of my favorite things is we've seen so much success with our stock market school program. And now we're thinking more strategically about how do we continue to serve people in a more intentional way. So we're kind of doing the hybrid of, okay it was one-on-one in 2019 we went really big in 2025 how do we like get in the middle in 2026 like how do we serve a maybe smaller group but in a more intentional way as we continue to grow that's awesome i also as important as true financial education is which is like what is rough iras and how do we use them and how do we think strategically about debt and budgeting this to me is so much bigger than personal finance and so much of our content moving forward will yes be practical valuable advice but it's also going to be about how this moment in history right now is the most crucial moment for women to take their financial education seriously like this is the most important work I will ever do in my life is making sure that women have money and not because they want to be greedy with it and not because they want to hoard, but because women are so generous and create such beautiful things when they are well-funded.

49:00Tori Dunlap:And it is every woman listening's job right now to get as rich as possible in the most, you know, hopefully equitable, equal way, ethical way. But we need more money in more women's hands because when that happens, the entire world starts to change.

49:20Jasmine Star:Ladies and gentlemen, Tori Dunlap. One of the things that Tori has said that I repeat again and again is nothing bad happens when more women have more money. It's true. So on that note, if you would like to have a personalized financial plan, Tori generously, herfirst100k.com forward slash quiz. Take a quiz and you will get a personalized money plan free gratis, her gift to you. And you can find her on Instagram at herfirst100k. Tori, thank you for being here. Thank you. And thank you for watching and listening to The Jasmine Star Show.