Mind Pumped: The Entrepreneurial Truth About Value, Vision, and Monetization with Adam Schafer

25:01I think it took way longer because we were comfortable. I think if it was do or die, or hey, if you want to pay your bills, we got to build this, solve this thing now, there would have been more urgency. And so it's all worked out, but I do think that there's something to be said about throwing yourself in that fire, especially if you've got that self-belief in yourself. Okay, I agree. Now, when you go back to that and say, I'm ready to go all in, we've monetized. So this is year three of the podcast, but year two of monetization. And so when you flash forward to today and you look back, like I want to show people what it could be, like what content could be in somebody's life.

25:39And so from my outside perspective, so I'm going to say what I think your business is and the arms of it, and then you'll go back and like tear them apart. Yeah, go ahead. Okay, because I mean - Because I haven't done a good job of telling you that yet. No, no, not at all. I have all the details because you and I go deep. And so I want to come here and I want to talk about how, one of the most mind blowing things for me is about a year, oh my gosh, it was a year ago. I called you with my COO and I said, Adam, I don't know what's going on with my podcast. It's costing me so much money. It's costing me so much time.

26:09I love the podcast so much, but it doesn't make any business sense. Yeah. And you had said, do it your own way with a lot more choice words. Do it your own way. Give a big middle finger to anybody else. Pull out some partners and just say, I want to work with you. And here's the thing, because you know how you said, oh, I waited too long because I was comfortable. Yeah. That's what I did. So here we are, you know, a year later, and it took me so many months to move. And the thing that actually kicked me in the R's was when you, and we can cut this out. We can cut this part out. was when you signed a seven-figure contract for a sponsor for your podcast.

26:44I'm not going to get into those details. But ladies and gentlemen, his podcast signed a seven-figure deal just for one. Just for one partner, they have multiple. And I think to myself, oh, that's what it can grow into. And it was this thing where you had said, and I don't know if I had enough confidence in myself or enough confidence in the show, and you said, Jasmine, we started reaching out to partners when we had just a few thousand downloads. and we were able to outperform and I heard you and it made sense, but I didn't listen. And then a couple months later, you're like, okay, so we signed this seven figure deal for this one, for this one sponsor, in addition to all the other revenue streams that you have in your business.

27:22So those revenue streams are going to be, you have podcast sponsors, just one is seven figure, just one, just one of them. We do have about, we have about 25 partners. Thank you. Thank you. They're not all that big, but we do have 25 partners and all of them are six figures or above. Yeah. Okay. It's a nice piece of the business. So that's a nice piece of the business. Then you have like hundreds and hundreds of digital training programs for people who want to better their lives. This is fitness, fitness training programs. So that's another multi seven figure revenue stream. Yep. And then you have a training for people, for trainers who want to build businesses.

28:00Correct. Yes. Is there another arm in the business that I'm not seeing? Yeah. So since you and I've talked, we've built a in-person and virtual coaching business for clients. So I now have five trainers that work underneath us who actually are coaching people one-on-one. That is the newest leg and arm and only been monetized for two months now. And it's already the first month it did six figures. So it'll be a seven-figure revenue stream by the end of the year for sure. So that's the newest arm. Okay. So we can do back of the napkin math. This started, now this is on the back of 10 years, 10 years of work and 10 years of showing up.

28:40How many podcasts are you guys dropping a week? Five. So you're dropping five podcasts a week right now. So you started at three to five. You're currently at five. You build out multiple seven figure revenue streams to build an eight figure business. Okay. So we're doing all of this stuff, but there's somebody at home right now who's getting in the way of creating the content when, when you had said we were awkward and it was bad. So how do we speak to those entrepreneurs to say like, this is the future, like this is possible? So I know it's cliche to say this, but to me, it's so important. I mean, this will be one of the lessons I teach my son is to become a master in anything.

29:15They say it takes about 10 ,000 hours. And so I, we literally were not focused on anything but that. I know how long it took me to be what I considered a master trainer. I was a trainer for five, six years, training hundreds of clients and still didn't think I was very good. It wasn't until like almost year 10 did I go like, okay, I know what I'm doing. I'm really good. Long time. And so because I understand that, and I know that this podcast thing is totally new to me, even though I'm talking about something that I'm comfortable with, this is way different and scary and uncertain and I suck. And so it's like, we had like blinders on.

29:54It's like, the reason why we chose five episodes a week is not a strategy other than get to 10 ,000 hours. And so not only are we shooting five of those a week, we're also shooting clips for YouTube. We're shooting clips for like any chance we can get to sit down and practice. That's what we're doing. And that's, I didn't learn by, I didn't get, I didn't hire someone who taught me how to do podcasting or do, and later on we hired people to sharpen our skills, but it was literally like, get out there and do it. You're going to learn so much along the way of failing. And as long as you're comfortable with that word, that failing and getting back up and doing it again.

30:33And I'm always, I'm a huge fan of make peace with the worst outcome and go. It's like, what's the worst? I'm going to spend a year making all these episodes and we don't make any money. Okay. So what? I'll have been better. And at that point, I can look back and go, okay, do I want to keep doing this? And that was the idea was just go get better, Go get good at whatever it is you think that you can do for others. And so you may be sitting at home right now going, okay, I have this thing I'm passionate about and I'm good at. Like, okay, cool. Go help people. Go show people. And expect to suck. Expect they don't care at first.

31:06Expect that you won't do it right. That's part of this. And so if you understand that, then your greatest advantage is the fact that you do have time right now, that you don't have a business, that you don't like go all in on that. Like do it as much as you can, practice as much as you can, get in front of as many people as you possibly can. And along the way, not only are you going to start to get good, but you're going to learn so much. So much of our success is, I know to do that because I did it all the other wrong ways first. And you just can't do that without practice. So this idea that, you know, you're sitting at home and you're listening to people like us talk and you're like, oh, I have this idea.

31:42And then you go try it once or twice and it doesn't work out the way. You're like, oh, I failed. It's not good. And you're done. It's like, no. if we thought like that, this would have never happened. Like we had to fail so many times before we really found our path and figured it out. So yeah, get up, move, go practice, go do it, go suck. It's part of the process. I mean, I just - I love it. That to me right there was like a social media clip. Like that little like Adam Schaefer rant was like, heck yes. Okay, let's clear that up. Okay. So one of the things that we were talking about in Jackson Hole that I wanted to bring people here to is there's a trepidation and I feel it too.

32:18And you and I even spoke about it. We're sitting on the couch and we're talking about our personal brands and how they're so attached to the business. So each of the guys of Mind Pump have their own personal brands and then there's the Mind Pump brand. And we always think to ourselves, okay, do we have to be on the treadmill? Like, are we building out our personal brands and they're so good and so successful? But when we stop showing up, then the business stops. And so we've been having a cool conversation around Mind Pump and like, what do you cast the vision? So somebody is watching and they're like, I don't know if I want to do this for 10 or 15 years.

32:46And you're at that point, 10 years in so much success. What do you see the version and the vision of the business living on outside of just you guys constantly showing up? I don't know if you realize what a great transition that is from the last conversation because complete transparency. I don't know what I'm doing. Welcome to the club, bro. Let's go. I mean, honestly, I have ideas. I have a vision. I have a plan, but I also could very much so fall on my face and I'm probably going to get some bumps and bruises along the way of this because I had a vision for us that, and it's kind of a crazy one, building a personal brand that I wanted to scale up and scale out.

33:25And I had that since day one. Like I knew I wanted to build this brand that was obviously around us and provides incredible value to a large community, but I also didn't want to get stuck doing it, doing the thing forever. And so in the back of my mind, every time I make a decision in the business, I'm always thinking about that. Like, okay, yeah, this makes more money. Yeah, it helps the business. But is it working towards my other goal of scaling out also? That is probably the most difficult thing that I'm doing right now that I'm always working on because we've reached a level of financial success that is already hard to like keep it going.

34:07We hit 10 years in a row of growth. We've not ever taken a step back. And that hasn't been easy, especially the last three years. And so I'm in this year right now where I am not on pace to outperform for the first time ever. And that is a huge burden and stressful and challenging, all stuff I love. But I'm uncertain of what that is going to look like. But I still use that as my, you know, the lens I look through when I go, okay, here's a direction we go. Hence also why I really moved into this trainer side. I've always known that's not the most profitable. It's not the best margins. It takes a lot of people and a lot of work to make a little bit of extra money, but it's actually one of the better ways for me to remove myself.

34:50I'm not needed when we're, so we're servicing probably, I don't know, we're, we're, we're, it's a fortune, about 150 people in our community now that is getting one-on-one coaching for my trainers where they have day-to-day contact with these trainers. But I don't have to do anything with that. I mean, I do things like pop my head into the video and say hi and do stuff like that to, you know, a lot of these people are obviously listeners and fans of the show. And so it's a way I can add a little bit of value to what they're currently doing and help my trainer. But for the most part, I'm not really a part of that.

35:22I mean, other than providing the community that they can serve. So it's allowed me, even though it's a smaller, you know, growth trajectory with the margins, it's another way for me to step out. So that's one of the hardest things right now is, because I do understand the things that I communicated when we first started, like, man, when you first start, you're building brand, you're building community, you better be talking to everybody. And so there's a plus and a minus to that. The plus is you will build a very, it doesn't even have to be huge, a very strong community of people that could provide a very good livelihood for you.

35:56But then it also is like, those people want you because they love you. They like you and that's why they're here. That's why they're spending money. And so how do you then continue to do that, but while you also kind of back yourself out of it? I mean, complete transparency. I'm not an expert at this. I'm figuring it out as I go and I probably make mistakes. I will make mistakes. And so, but that's a major vision for me right now is can I continue to sustain this kind of growth while also removing myself from a business? It's probably, I'm sure there's probably somebody who's far more wiser and successful than I am that's going, you're an idiot.

36:34You know, that's not going to work. If you're that person and you're watching the show right now and you think Adam's an idiot, send him a DM and give him something. Yes, I would. I would love to engage with you. I would love to argue with you and see where poke holes in my ideas, but that's what I'm trying to do right now is, and you know this better than anybody, it's a heavy, it's one thing to prove that you've got the value and you can build the community. And then it's a lot to continue to come up, show up and serve that community day in and day out in order to keep that sustainable business.

37:03That is probably the other side of the, you know, building brand and community and building it around yourself that is challenging that not a lot of people talk about because it's hard to do it. And like, who are we to complain? Oh, you have such a big business that people want you all the time. It's like, well, you know, do that for a decade or two. And then, you know, maybe you want to do some other things that isn't around that. So that's. Okay. So I did a business training program for Latino entrepreneurs at Stanford. And when you went in, the first thing they had anybody do was what they called a postmortem.

37:33And they said, you're going to have to look back and say what killed the business. And so if I asked you right now, five years from now, Adam is looking back at Adam of 2025. And I killed the business. And not that you killed the business, not that you killed the business, what would you have had to do to keep the business alive? What right now do you have to do to keep this business alive? And so I'm asking because I'm like, I'm right here with you. I'm right here with you. And I'm just like, what am I going to have to do to keep this business alive? So that it's like, wow, we could predict the future.

38:02And somebody who's watching right now can be like, that's the cost. I'm going to count the cost and that's the sword I'm going to die. So this is a cool, this is a cool way to frame this because not in that exact way, but I think like this a lot right now. And what I think, what I need to do is the same principles and core values that we built this on when there was a hundred people paying attention to us, I have to instill that in my people. My people, which I feel I'm so blessed right now, the way we hired, we took a, we really court and date someone before we put someone. The trainer business I'm telling you about, I have so much business there that it could overnight be doing five, 10 times the revenue, but I'm very slow to get there because these people are now going to represent me to the fullest because I hope one day they are the brand.

38:49And nobody knows this because we don't promote this, but all these trainers are doing all the things that we do. So they're building their own Instagram, shooting the cameras. They're nervous as hell. They're terrible doing it. Obviously me getting on and communicating that message would do better, would go more viral, get more attention, but that's not the vision. The vision is, Can I get them comfortable enough to do the same thing and inspire them to want to do it, get excited about it, and take them along that journey? It's going to be a long road. I know how long it took me, but that's okay.

39:18If I'm really going to scale out of this and keep it going, they are the future of the brand. And so I am putting a lot of me and my partners into these people that we are growing and developing. And so that to me is what will carry this on beyond me is they have to. and I love it because you know we we tried a little bit of hiring about a year and a half ago and you know it's so funny because I've made this mistake before I needed to learn again I guess you know was I was looking for someone who's already kind of famous online or is very comfortable in the camera and it's not and what I figured out was no I need somebody who is just in love with the brand and like the mission and the vision and is actually green raw and not very good yeah like Like that person, I can, and what I'm finding is shaping and molding them is obviously a longer path with the practice and reps again, but their heart, their values, they're so aligned with us.

40:20And so I'm in it. Like I get it. Like that's what I feel like, okay, this is the path. It's going to take me a little bit longer to get these people. But if they can impact people the way we impacted people, they will carry this brand on long beyond us. And so that's where I'm at right now. Right now it's like figuring that out. I mean, right before I came here, I just wrote a long text to all of them to just, and I have to remind myself of this, like that's what I'm doing. And so reminding them of the vision and thanking them when I see things that they're doing well, because yeah, if this is going to continue 10 years from now and I really did what I thought I could do, which is scale out, they have to become us.

41:02They've got to become us. And so I hope one day that you, and the way it'll probably look is that, well, and I think you actually gave me this idea because I was like, man, I don't see the three of us coming off the podcast completely and then three other trainers like coming, that just won't work. But if we introduce one of them, that's what I said in Jackson Hole, that's what I said. Yes. And if I just introduce them periodically in there and see how everyone receives them, I can slowly transition that way. And then maybe it's only one episode a week and then maybe it's two. So I believe that.

41:34But what I didn't know before was that I thought I needed to find a personality that already had this skill. And actually that has not worked for me. What's working for me is finding these young kids that are just, we changed their life. They've been listening to us since they were 19, 20 years old. they've been listening for 10 years are now 30 year old adults and they're like i believe in so much of what you're doing i want to do this and teach me show me it's like oh this is the way this is the way that's good that's so good that's good okay so i just want to do a brief recap and then we'll do some flash fire at the end okay okay so we started off by creating a community because you believe that you'd value to give not necessarily that you had a business idea not necessarily that you had like a skill set that you're like i'm gonna immediately monetize it's we can create value.

42:22And instead of selling one particular product, you've got a group of people to say, hey, we share an audience and we can create a win-win. And then all of a sudden people started asking you, how do we go deeper with you? How do we give you money? That was a clear indication that we're ready to sell something. You guys start off with a digital product. It's a good testing ground. It has a lot of margins there. And you expand the business from there. And then along the way, when you are building a community by value, that's how you're actually going to create multiple revenue streams within this.

42:51And one of the things that you had said was to start small and get a proof of concept, have no attachment to the outcome. And then another thing that you had said was your willingness to take action, to get scrappy and fail. And so we start stepping into that. And then we talked about this idea of what is going to have to be the idea, the thing, or the mechanism that will allow you not just to continue to scale and grow the business, but to scale out so that you are creating a brand that goes beyond just you, a brand that goes beyond just Adam, a brand that is mind pump. And we talked about the pathways.

43:24No, we don't know if that is the pathway, but you're hellbent on learning what that's going to be. And so for people right now who are watching and they're debating media company content, do I have the value? Do I have the thing? I want to ask three questions and I want you to go back to not the Adam that you were, because you were like, toehead is scrappy out there in the streets making it. You are going to win. Adam was going to win. But there's people who maybe don't have that level of confidence. And so let's go to the person who says, I have value to give. I know who I want to serve. I can't exactly get to that point.

43:57There's something that we haven't really addressed that I do want to address because I know I get this question a lot. You have to also remember that the podcasting was its own journey of sucking and getting good at that. But what you also have to remember is I sucked as a trainer for 10 years before that getting good at that first. So a lot of people are listening right now going like, oh, I think I have value to give. And maybe there's a couple of things I'm passionate about. It's like, well, how long have you been doing that? And have you become an expert on that yet? And so before you put the cart before the horse, and if you really have this vision and you want to do this, go get good or great at that thing.

44:31Okay. And that's actually more important than the podcast, media, building the community, because you still haven't even proven that you're really good at the thing you think you're good at. Like, go do that and focus on that. then we can talk about the community and the podcast and whether you use YouTube or whatever medium you use it doesn't matter whatever but there's a lot of a lot of kids that like oh they hear the podcast they're like oh yeah I want to oh me and my buddies we'll start a mind pump podcast and it's like well bro you're 20 and the thing you're trying to provide fitness is value because you've been a personal trainer for a year or two well you what you're skipping or forgetting was that I sucked as a trainer for 10 years first so and I don't want to discourage somebody's like oh oh my God, so you're saying this is 20 years away from me?

45:11Well, I don't know, maybe, but I really sucked. So like I see people way more talented pick up what I took a lot longer. So it may not take you even a fraction of that. Like I wasn't good in school. I came in this not very educated. So hopefully I can inspire somebody who's like really discouraged who thinks like, by all means, I shouldn't be doing what I'm doing. So that's my point. Somebody else could probably take a similar pathway and probably cut the time in half because they're smarter. They came in with way more education experience, whatever. They're more natural at some of these things.

45:43But that's the part that a lot of these young entrepreneurs miss is they see the fame, the attention on social media, and they want to skip right to that part. And the reason why this is a bit convoluted is because there's people that are getting a lot of attention that are doing gimmicky or they're trendy or whatever, but they're not really providing value. And that's different. We have to learn as a young entrepreneur that's wanting to do this, you have to learn how to tune out just the flash, flash in the pan attention because that comes and goes and it changes every month. What's the new trend or whatever?

46:17You need to look at people, and I think you're a great example of this because by no means you have tens of millions of people paying attention to you on Instagram. But let me tell you, your community is engaged, and everybody that is following this new is listening to you. They are there because they want to learn from you because you provide value. and those are the type of people you need to pay attention. Find the people that don't have millions of followers. Find the people that have maybe tens of thousands or maybe 100 ,000 followers or so and they are talking to their community and they're serving people.

46:47There's so much more for you to learn from that person than the kid who figured out what song to put with what background to put with what gimmicky dance to like get attention. Like that doesn't mean in business. That doesn't mean anything. Like, so pay attention to that. And so I think it's important to the kid that wants to do this similar path to understand that you need to first prove that you have something valuable to give. And you can think it, but it's another thing to like really know it. And if you don't really know it, then go put the reps in. Go fail at it, go suck at it, get better, get better, get better.

47:18Now, what's cool today is you can probably do that simultaneously while also practicing the new thing. So you can take - That's right. Yeah, so you could take the thing that I segmented, you know, sucking for 10 years as a trainer, get good, and then go 10 years. And you could actually do the both of them. You could kind of suck as a trainer. I mean, the example of that is what I'm doing with my trainers. I'll tell this audience so they know it's a San Jose. Oh God, I'm going to mess this up. San Jose trainers, Mind Pump. Maybe somebody can look that up. It's something like San Jose trainers or Mind Pump.

47:45If you search that on Instagram, you'll see. We don't tell anybody about it because we don't want it to be public yet. It's really serving as a tool for them to practice. And so here are a couple of trainers who have the same drive and vision as we had that we're allowing to practice. And so they're getting good at their trainer skills while also getting good at this. So hopefully I can accelerate everything that I had to go through over two decades in less than a decade because I can show that pathway. So go do that first. I know I went off on a tangent there, but I think it's, I know there's a person that is thinking like, oh, cool, I'll just go do the podcast.

48:17But then they still haven't even proven they really have something value or they know what they're talking about and whatever expertise. And hey, if you're 20, you're not supposed to. You're only 20. You're supposed to like go figure that thing out and go practice it and get good. So do that. Like get moving. I think the things that drive me the most crazy is this, the younger generation that is sitting still and asking all the questions, but not taking action. Go take action. It's not a generation thing, homie. It's not a young generation. It's just a, it's like a belief system. Like I see this in 20s, 30s, 40s, 50s.

48:48I see it in people who, you know. Okay. So that tangent was money. Like that is the hundred percent needed to be said. But now let's flash forward. You bought a gorgeous new home, NorCal. you have i don't know like an 18 car garage all of your performance vehicles okay okay you're collecting them now put yourself in the future and max your son is coming to you and says dad i'm ready i want to do i want to do x it could be business it could be anything yeah that he says yeah what are you telling him like beyond business i love this so joe decina founder of spartan you know who that is i do by name have you interviewed you have an interview no oh let me make that will be such a fun interview for you.

49:30He's just a brilliant entrepreneur. And Grady came from nothing like us. Incredible story. He told this story one time. He took his son to meet the gold medalist Olympic wrestler. Forgive me for not remembering the guy's name. I don't know if that wasn't the point of the story. And he took him to his house to meet his father and meet this Olympic. And the father took him downstairs into the basement where it was all mats for wrestling and practicing. And on the wall were all these check marks. And it was one hour, two hours, three hours. Every hour that he put into his craft, he documented on the path to 10 ,000 hours to be the, and you can see well over 10 ,000 hours on the, it's just, just an epic.

50:13I could only imagine walking in and being in that room and seeing that and the impact that hopefully made on his son. Whatever my son wants to do, I don't care what it is. I'm going to be all for it, right? So whatever he says to me, and then the thing that I'm going to teach him is that, is that awesome. You want to do whatever? Let's go get 10 ,000 hours in. First, I'll put it back on him. Do you want to be great? Do you want to be one of the best at it? Or do you just want to be okay at it? I want to hear him tell me like, daddy, I want to be great. I want to be the best. Cool. Let's go. Let me show you what that work looks like.

50:45And it's 10 ,000 hours. And let's start it. Let's start. I'll do it with you. Let's get going. And so I want him to be focused on the work that it takes to be great, not the outcome, not the cars and like all the that comes way later. It's let's go, let's go be great. And being great, boy, it takes a lot of work and it's going to be, it's going to be a long road, but boy, it's rewarding when you get there. And so in most people, son, they give up after hour 50, hour a hundred, very few people make it to thousands hours or 10 ,000 hours. But what happens? Max is 400 hours in and he's like, dad, I don't think this is for me what do you do then it's such a great question because it's not something that's even close to me yet of having to handle that and maybe i'll articulate this wrong today and change my mind because i have on so many things with raising a kid as i'm sure you know that'll be interesting i think if he's in a place like that because i don't i also don't want to force him to do something i'll clarify yeah he still loves it oh okay he loves it oh well then that's easy he still loves it he said i'm just i'm almost gonna laugh at this situation son this is part of it.

51:52You know how many times your dad wanted to quit or hated the thing he was doing? There's hundreds of times that that will, that is, and if I did a good job, I know we skipped to that part. That's the type of stuff that should be communicated at the beginning of it. Son, there's going to come a time when you don't want to do this. That wrestler that was doing that, oh, let me tell you, you talked to his father, he'll tell you there was many times he probably laid there crying, wanted to do something else, failed, got beat by somebody else. That is going to happen on this journey. On your way to 10 ,000 hours, you're going to get beat up.

52:24You're going to lose. You're going to have weeks where you feel like you went back a hundred sessions. You're going to have those moments. That is part of this journey. That is why so many people quit. That is why people won't make it to 10 ,000 hours. And so if you love this and you truly tell me you love this, then like, this is part of the game. So, and I believe this is a lot of parenting is, then this helps being a 40 plus year old, having it, raising a kid for the first time. Like as a 25 year old, I wouldn't know what to do any of this. I know how important it is for me to forecast things for my son today.

52:56Communicating with him what to expect, what it's going to be like, being patient. So I, a lot of that stuff when the day comes, I mean, for me, the day that he just says he wants to be good at or great at something, I can't wait. I don't even care what it is. That switch right there, now dad gets to come in. Now I get to go, okay, let me show you the pathway to that. And let me tell you about it. It's ugly and it's not fun. And most people quit. But I mean, we have a thing. I'm going to give me all emotion. I'm talking about my son. Give me a second. I didn't know that was going to come right there.

53:28He gets me like that. We have a saying that is Schaefer's never quit. And so my son, he's already had things in his life where he's been challenged with. And he already says that mantra. So he knows. So that if that day comes and he's telling me, The thing that will be hard is if he decides after those 400 hours, like, it's not for me. I don't like this anymore. That'll probably be a hard conversation because I'll have to decipher, is he saying that because it's hard right now? Or is he saying that because he truly doesn't like this anymore and sees a different path? So that - As a friend, can I speak truth?

54:02Yeah. You have done such a good job with your son and you've done such a good job with communication that when he tells you that it's not that, that you will ask the right questions and you will trust that your son will know. I think so too. You are going to ask those questions and you're going to know. I just know that. I hope so. I know it. I know it. That's why it was a hard question to answer in an interview like that. Cause it's like, well, man, would my son say that? And it's hard because he does it now. Like, because we've had that conversation, he'll have moments where he starts to get emotional.

54:32He's crying, he's challenged with something. And I don't even have to say it anymore. Like he says it to himself. and so it's like if I do a good enough job hopefully my son when that moment comes we'll know history yeah we'll know we'll know the truth and no matter what I say like I've already taught him that what to expect and things like that so good question hard for me to think that far ahead it was beautiful it was beautiful ladies and gentlemen the passion that you hear in Adam's voice about not just fatherhood but about building a business if you guys notice there was a parallel in what he was saying the advice that he's gonna give his son is the same advice that he's giving you right now.

55:05And he initially had said, oh, what I see in a lot of like young generations. And I actually don't think that that's it at all. It's anybody who's watching who wants to do something great. We have to ask ourselves, are we willing to put in the 10 ,000 hours? Because if we're not willing to do that and want to quit, feel like we're regressing, want to do something else, want to throw in the towel, become comparative, that that is part and parcel of what it is that we pursue. And so I want to say thank you for coming to the show. Thank you for speaking your truth. Thank you for just repping like bootstrapped people, like, you know, So Roughneck Brothers out here just turning it up and doing a big thing and showing what's possible for people.

55:37Like what you have done has changed the game for so many people. And right here in front of the audience, I'm gonna say thank you for changing it for people. Where do people go to connect with you and MindPump? I tell you what, not enough people use this. And I think it's such a cool tool is go to askmindpump.com. This is our AI tool that we built, I think five years ago. And it's really cool. If you have any questions related to health and fitness and you type it in there, not only will it kick off an answer like you're communicating to me, it'll also show you clips where we've talked about that in length.

56:08And so, and I always tell people whenever you're meeting me for the first time or hearing me for the first time, like don't go buy anything from me. Go take advantage of all the free valuable content that we've created. Go suck all that up. There's so much of it. And hopefully we can make an impact on you without you even spending a dollar. I love that. And here's a side note that I didn't even think I was going to bring up because it's totally tea. So he says, go to askmypup.com, which is what I did. And so we've been friends now for a couple of years. And when we were in Jackson Hole, we're out on a hike.

56:37And I was like, Adam, I was like, I'm trying, I'm trying to stay healthy for a long time for my baby girl. And I want to build muscle. I want it to be lean. I want to cut some weight. And I was like, so tell me, tell me. This is like the thing that every trainer gets so annoyed with. Like, what's a silver bullet? And then you look across from me and you just say, listen, I don't care what you eat or what you do right now because you're lifting and all I need you to do is hit your protein goal. You're like, you can worry about all that other stuff. If you hit your protein goal for the day, you're fine.

57:09And I'm telling you, I was like, I didn't believe him. So I go to AskMindPub.com and I'm just like, I'm this many pounds and I want to lose this. And straight up, it gave me the same dang answer, but with a lot more like resources behind it. And so AskMindPub.com, just save some time. You're going to be getting their answers from hours and hours and hours and hours of podcasted, deep research work around health and fitness. Adam Schaefer, you're the best, homie. Oh, you are. Like, just you. I'm so glad we finally did this. I am so happy we did this. Thank you. Like, so many impacts. So many people are gonna be impacted.

57:40I appreciate you. Thank you for watching and listening to The Jasmine Starr Show.