The $500K Skill Every Woman Should Learn With Natalie Dawson

25:46So when you realize, okay, I have to extricate myself from this toxic situation. I've learned a very expensive lesson. There's a lot of paths that people follow thereafter. Like they don't trust themselves or they got knocked down and they have a hard time getting back up. But what you said was that person left the business sword. Who did Natalie have to become? What did you do? In order to become the person? Yeah. I had tried therapy at various points. And from my point of view, the challenge with therapy is it's all about what somebody did to you. And what I found that actually works is like, what did I do to create the situation?

26:22It's never what somebody did. And so therapy has never been helpful to me. I'm a Scientologist, and I believe that it's my responsibility to clean up whatever it is that I've created in my universe that has caused the things that I'm struggling with. To 100 % ownership. 100 % ownership and ownership over things that are like really hard to think with because I just sometimes want to be this like girl that is 33 and, you know, like I'm just like figuring it out too. But how does the girl who's 33 that wants to figure it out also be the boss that's responsible for hundreds of people and have the aims and ambitions to be able to help millions of business owners run better businesses, have better families because the business is running better?

27:10I can't hold both of those identities at the exact same time. And I have to really look at what things when I have this persona of myself or this really invalidation of who I am because that's what that is. I'm just a 33-year-old like, oh, it's not that big of a deal. That's me invalidating who I am. It doesn't matter that I'm 33. Why shouldn't I be able to be responsible for thousands of people? Because I have all of the characteristics of discipline and really important intention and ability to look at people and communicate challenging things. Like I can be this. So this is such an invalidation.

27:45How do I stop doing this? Stop putting people around me that make me think that I'm just this little person and actually step into, wow, if I can make this impact and I can help millions of people and I can change the trajectory of people's lives, like, okay, I have to learn finance and I have to learn legal and I can't let these men and these like big scary contracts and the tax code, like this stuff that feels like, oh, it's for somebody else. I can't let that be the thing that's stopping me from and not just those things, but like me thinking, oh, somebody else did this to me and that's why I'm this way.

28:25Like none of that can really stay if I'm trying to become this other thing and that's really who I am and it's what I'm capable of. So what I heard was the situation unfolded, the person was removed, and what you did was say, how did I end up there and what decisions do I need to choose differently in the future moving forward? Exactly. Wow. How long was that period? The person leaves and then, I mean, it could have been the next day. I don't know. But what is that bounce back period? The growth of the business was literally that month. I'm talking about the growth of Natalie. Oh my gosh. The growth of Natalie happened all throughout that process.

29:04And it was a, it's an evolution because it's, it's like I run into the next thing. There's always, there's still a next thing like even where I'm at today there's another thing there's another level of like I have to confront like what what do you mean I have to learn how to do this thing but you bump up against these things that you don't know how to do in these like conversations and these goals that you have because why shouldn't anybody be exactly who they want to be and do what they want to do and they want to start a business bam I'm starting the business like what is that that like stops somebody from achieving those things because I believe that all human beings are capable of that.

29:43So if that's the case, then it's an iterative process of looking at, okay, what things have I not done? Why am I avoiding this person? Why can't I text people back? I know it's like all the rage online. I saw this TikTok a couple weeks ago, where you just don't text people back because you just can't figure out, I can be really competent, work early, but not respond to my friends for however long. And it's like this avoidance cycle of communication like why why do we avoid being the person that's like johnny on the spot and like i'm going to communicate and i'm going to make sure that all of this stuff is handled and my life is organized the more you're really willing to say i'm okay with the version of myself that i want to become and it's a necessity for me to to be that then you drop into, okay, like, what do I have to do in order to be that?

30:38Because it's what I'm called to do. It's what I'm responsible for. Because if I can, the world is a pretty broken place. The world needs more capable people that actually believe that they can do something and change their part of the world. And we would all benefit from people like waking up from that. And so that's my version of this with what I do with my business and what I do with my marriage and what I do with my relationships to just like, how do I clean up my side of the world? Oh, yeah. Well, I said the street. You said the world. Atta girl. That's why you do what you do, Natalie. That is why you do what you do.

31:14Okay. So that kind of goes along. It parlays pretty well. Because what you're talking about is 100 % ownership, promising not to repeat a similar pattern, stepping into the person you want to become, understanding that there's no point of arrival. What I've heard you say was every level, there was something new to figure out. It didn't get easy. It got harder. But you look back and said, okay, I've done hard things before. And so what I hear is this level of obsessiveness when it comes to reaching the next level. Being okay, being in situations where you don't know, but you now trust yourself, I can figure it out.

31:54One of the things that you had said is if you want the life you want, get comfortable being obsessive. Let casual behavior of others not affect you. And sometimes people kind of take issue with this idea of obsession and being obsessed with something. Explain your perspective. Man, what's better than being obsessed with something? Unless it's something that's a vice. I really appreciate my business partner, Grant, has this really cool way of framing what to be obsessive about and what not to be obsessive about. And he says, okay, If the thing that you are obsessive about, you 10xed what you're doing.

32:30Let's take shopping, for instance. Okay. If I 10xed the amount of shopping that I did, would that benefit me and others or would that make me and others worse? It probably would make us worse. Like I don't need to 10x that even if I like shopping. It doesn't mean that I have to kill it all together, but that would not be the greatest obsession for me. If you are obsessive about drugs and you 10x your drug addiction, is that going to be harmful to you and others or is that going to be beneficial? So like you can start to see these scales. Well, if I 10x my obsession of helping people in my job, does that benefit people or does that in myself or does that hurt people?

33:13Well, it benefits more people if I'm able to hire more people, if I'm able to create an example for other people who look like me, sound like me, have similar experiences. To me, if I am able to really be obsessive about this and get great at it, and then all of a sudden have this skill, am I going to be really proud of myself because I now have this skill that I didn't used to have? One of the skills for me that I used to not have that I've worked really hard at is being able to communicate in a way that I could memorize something and not flub it up. I used to just be so off the cuff, but then when I wanted to say like a stat on something or quote some research paper, I couldn't come up with it.

33:56It was like my mind was jumbled and I would feel really uncomfortable. And I avoided doing that in presentations specifically for years because I just was uncomfortable with it. And yet most people, when they first hear you, they want some other third-party validation for what you're saying so that they know that it's accurate and true and that you know what you're talking about. And so I just, for an afternoon, just drilled in, like, how do I remember this stat? How do I remember this stat to actually become better at that? If I am obsessed about being able to communicate better, does that benefit myself and other people because I now have a skill?

34:35Of course it does. And so this concept of obsession, I think, gets a bad rap because people want to be really casual in society today. It's cool to be casual. It's cool to just go with the flow and go along with what other people think. And I've found that every time I've lessened my responsibility in being casual and just going along, my outside surroundings might look nice. And I think I have a very unique vantage point because I don't have to work. I don't need to show up to a job. I don't need to work 12 hours a day. I could choose not to do that and financially be fine. And I had a life where I had enough cool people around and I could have been comfortable.

35:18and I would show up to events that I would think would be really impactful. I remember going to Coachella a handful of years ago, many years ago, like eight years ago. And I thought about this trip forever. I was so excited about it. The group chat becomes real life and you imagine this moment and then if you aren't proud of your life and you don't have skills that you are like, dang, I overcame this. I'm so proud of me. You show up to Coachella and you don't have this wonderful time for three days, you still feel the same way that you felt on the Thursday before Coachella where you're a little lost and you're trying to figure out your purpose and you're like grasping for these things.

35:59And so the idea of being obsessive about learning how to sell, for me early on, it was about I wanted to be a people expert. I want to learn how to recruit people and I'm going to get a stat, like a real skill in bringing people into an organization, and onboarding them and having them successfully do whatever their job is. You could not pry from who I am that skill because I'm so proud of it. And I walk into rooms today with my shoulders high, not because I'm like trying to manufacture this like persona. I am who I am because I'm so proud of the skills that I've acquired and the sacrifices I've made to get there.

36:37And anybody can do that if they stop listening to the people in their life that want them to be casual about work, about getting fit, about all of these things that would be such a positive net benefit to society. And so you just like, you got to reassess sometimes who's telling me I need to be casual and why do they benefit from me being casual? Because I'm not comfortable with how casual I am. I'm not comfortable. I don't really feel good about myself watching five hours of Real Housewives in a day. Like there becomes a point where you're like, this feels bad. I need to go do something. That is human potential.

37:13That is human nature right there. This want and this desire to like, once you've done that, you're like, I'm going to clean the house. I'm going to answer all the emails. I'm going to organize the taxes that I haven't looked at because people don't inherently feel good about not producing and being proud of skills and things that they do. So why be casual about doing and getting those things when that's exactly what you actually want and you're made to do. It's crazy because when I was preparing for the podcast, I didn't think that it was going to parlay as much as it has, but it feels pretty foundational in that in the beginning, it is to acquire a skill that would literally put you in the position of having a$500 ,000 skill and then not abdicating the responsibility of knowing that every time you advance in your skill set, you're going to have to be responsible for it.

38:01No one's going to have your back the way that you have your back. And then whatever happens on the back of that, It is 100 % ownership. And then understanding that the obsession that you applied to learning that skill will be the obsession applied to either improving that skill or learning a new skill. And so when we're there, I wanna put a pin in that for a second because there's been people in your life that has seen the progression of skills, have seen you in like the lowest points, have celebrated you in your highest points. I am familiar with your brother because he's on your content. I am familiar with your husband because he's on your content.

38:37And so you work with family and you shared with me, girl, before we turned the cameras, you shared with me a stat. Tell me about the stat that you had shared about business owners working with family. Tell me how that relationship, these people have seen you in obsession, overcome difficult situations, and they have continued to be there. So let's now take like the real, real, an outsider's perspective, working with your family, seeing you in these positions. Where are they at in your life now? What role have they played and how have they shaped you as an entrepreneur? I always imagined myself being by myself and then was just like confronted with reality when I decided to marry somebody and fall in love with somebody that optically was the opposite of what I thought was going to happen in my life.

39:17I did not think I was going to end up marrying somebody that was twice my age. I thought so lowly of people who did that. To me, it seemed like such a cop-out. If you're able to go create things in life, why are you making this decision? Clearly, there's some other thing there. But my husband is the single greatest decision I've ever made in my entire life. And I'm so proud of that decision today, but it took me so long to get there. And then you layer on top of that, I work with my brother. I work with my brother-in-law. But to connect to what you're asking me about, I didn't think of myself as like family.

39:49And I, in a society where it's constantly perpetuated this idea of somebody is self-made and you have to be self-made. So what ends up happening is you have to reduce the roles of the people around you. And I fell so victim to this. Maybe not victim. I subscribed to this incorrectly where I wanted to reduce the roles of the people in my life so that it looked like it was me. And that's just not how anybody actually becomes successful. And it is a lie that we are told and it actually keeps people small. And so the more that I've looked at and really understood, the small business space in the United States of America is made up of 33 million businesses.

40:34And if you look at those businesses, about 6 million of the 33 million actually have additional team members to them, which means that about 28 million, 27 million are independent solo entrepreneurs. They're independent contractors. They don't have employees and they're doing it by themselves. That is the most vulnerable, challenging way to grow a business is thinking that you have to do this by yourself or that you should do this by yourself. Then you take the other six million and the stat total, it's a little hard to track because there's no formal body that like, you know, tallies or surveys people.

41:10But somewhere between 30 to 50 percent of the small businesses in the United States of America work with family. So here for the longest time, I tried to reduce the roles of the people in my life. And yet it is one of the most relatable things to talk about. How do you navigate going home with your significant other when it's a hard day and the business is challenged? And you don't want the marriage to suffer, but you have to figure out how to do marriage first and business is a priority. It's not first, but it's very important. And it really took me, honestly, years to think about how silly it is to just perpetuate this message that it's important to do it by yourself.

41:53I should do it by myself because I do not do this by myself. I have an incredible not just team of people, but also this family that does support me almost unconditionally. But I wouldn't have told you. I would have said back then, like, oh, they don't really support me or they don't see me the way that I see myself. I had to work on me first in order for me to see myself in the way that I see myself today and now they're like wow I think like my brother especially like he just sends me the sweetest text ever all the time of like I'm working on myself I'll put like post like an Instagram story I'll be like I'm working on myself and will message me back saying like you shouldn't because you're perfect like if you would have told me that years ago I never would have believed it and I think that's that's the power of not thinking that you have to do something by yourself it's the power of being able to properly work with family.

42:42Now, I'm not saying everybody should work with family, and I'm not pretending like it's just like roses and rainbows and everything's wonderful all the time. It's challenging, but the majority of people actually do do it. And so how do we create frameworks and structure to make them do it more successfully so that they're making more money and reduce stress on the family, which then if the family is less stressed about money, do you think there's going to be a reduced divorce rate? Like I don't want people getting divorced and broken. Like all of that is just terrible. So that is such a core mission of what I do every single day.

43:17One of the things that Brandon had said that you guys subscribe to, both you and Brandon, your husband and co-founder, would you rather be right or happy? And so you were talking about how he bought like this health bed and you had designed impeccably your home in Scottsdale. Gorgeous, beautiful, amazing, chef's kiss. And then you did not design it for this like$45 ,000 like red light bed. And so you had decided that instead of being right, you were going to be happy. But let's talk about that in the business context. We're shifting gears now as a leader within a company and you're working maybe with family, maybe not.

43:55Would you rather be right than happy? I know in a marriage, that's great advice. Talk to me about how you contextualize it for business. It's terrible advice in business. Okay. Absolutely terrible advice in business. Because what does that do? I used to follow this advice. So let's like real talk on this. If I know a piece of data, let's say I know because I've been in meetings with Bob, that Bob is a problem, that Bob is rude. He's not on time. He oftentimes doesn't make the right call. I know this about Bob. That's my responsibility as the president of this company. And I see that. Brandon loves Bob.

44:34Brandon's not in those meetings. Brandon sees Bob in a totally different context. If I took the position, I'd rather be happy than right. And I'll just let him be right on this. And like, well, I'll just go let him do this thing with Bob. I've reduced my responsibility in my role. And so I used to take that advice of like, oh, I'll just like, I'll be happy. And I think this is a especially feminine trait to just not want to upset the thing. the piece. Yeah. And especially because we perceive things that are very much there, but can't always be specifically pointed to. And so I have stopped invalidating what I see and what I perceive with people around me.

45:18So intuition, vibes, just like a sense, like a knowing. Yeah. Like, yeah, women do. Men and women. But women have this honed, like I can't explain it I just know yeah I just know and you have to get stats though in that yes so it can't just be I don't like that person they're they're this way it's not a gossipy or nattery thing it is a this is me protecting and creating an environment that is the right thing for this environment because I see something that nobody else has seen yeah and I have to I have to adjust it because even though you're a family in business and you say like family first, the business you're responsible for.

45:59People are showing up to work, working 40 hours a week to make a paycheck because of the good decisions, the pro-survival decisions that you're supposedly making. So you can't just decide to be happy in your marriage and totally reduce that this is something that you see and Bob is a problem. So you have to get stats in this area. And one of the things for me, I think this is also very real for people, especially couples who work in business together. My husband had a lot more experience in business than I did prior to us working together. He still has more experience. He's literally 25 years older than me.

46:32So like there's years of experience there that I don't have. But just because I don't have years of experience doesn't mean I'm wrong. And the way that I know that I am or I'm not wrong is I will make the call. I'll say, Bob is a problem on June 22nd, I want to fire Bob. Brandon, if he, prior to me having that perspective, has a whole history of making the right calls as it relates to Sarah, Joe, Bill, and Bobby, and so he's the in charge in that area, and he's like, no, Bob is the right person for this thing. Okay, fine. We're keeping Bob. But in six months from now, if Bob is a train wreck, then that stat goes to me.

47:13That's right. And it's not a make-up. Yeah. It's not like, you know, I was right. You never take that path, especially with family. It's about like who has the ball? Who's the responsible party for this ball? And who is the most capable and able to get the ball down the field to score the touchdown? I used to say shoot the shot, but that's a different sport. So that's how we run things. And that's how I recommend all families run things. You get the stat. And I have enough stats now in these areas where I don't second guess. Like if Bob's a problem, we know Bob's a problem. I think early on too, I didn't necessarily identify with the word intuition.

47:55I was like, that word just didn't appeal to me the way that I can use it now. But I was like, I can tell you that something's not right. But when I'm talking with my husband, he's always more of just like, it's facts. Let's deal with some facts here. And so when I realized that I was getting an inclination, now that I'm like, you know what? I know in my gut, something's not right. So that I started mapping towards what can I concretely point to that I feel like is a misalignment? And then just like you had recommended, I would call my shot. So the way that we had divided things is like there are certain things in the business.

48:23We are 50-50 partners, but he has 49 and I have 51 in some elements and vice versa. So if I call my shot in a domain that is entirely his, I will never usurp his decision-making power. But now in the future, if I've called out Bob and Sarah and Joe, I'd be like, okay, it's happening again. Here's the pattern of recognition. Here are a series of facts. Do with it what you will, but I am building my self-trust and I want you to build your trust right alongside me. So I co-sign in that. See, in my roles, I'm flipping the dynamic then. I'm now 51 % in charge. You're not responsible any longer. If you're making the wrong decision, you're not responsible.

49:04Like I have a better stat than you. You don't give the ball to the person who has the bad stat at the Super Bowl. I might be the rookie, baby, but I came off the bench. Oh, my gosh. Are we like, is this a sports podcast now? It might be. Thank you for the four fellows that have stuck with us this long. They're like, girl, stop. Just stop. Just stop. Listen. Listen. Okay. So one of the things that I got, I felt was like a little bit spicy. You had said a messy room is a sign you're not ready for what you want. And then you had said your environment isn't separate of who you are. So a lot of people had opinions on this.

49:38So we're talking about Brandon putting this red light bed in your bedroom. But your bedroom now is neat. And your office and your desk is neat. But some people had like a real opinion about you saying that your environment, if it's messy, maybe you're not ready for success. Okay, expound. You're telling me that you want to make$500 ,000 a year or you want to have a$10 million business or$100 million business, but you can't figure out how to keep your room clean or your desk clean or your office clean or your car clean? How much are you able to extend your reach if you really want to go after that, but you can't keep the space right around you clean?

50:17You can't navigate how to put the papers where they need to be? Or if you really start to talk about higher levels of wealth and making money. You can't pay somebody to help you figure that thing out. Why is the reach so small and how do you expect the reach to get bigger if we're not even aware of the fact that you can't be responsible for the six feet around you? So before we start talking about, I'm going to be influencing thousands of people or I'm going to have 10 ,000 customers who are going to trust me, you cannot tell me that a person trusts themselves when the environment that they are physically in is a disaster, is a mess, is disorganized, is clutter.

51:01That person does not feel good in that environment. So fix the environment and you can still go to the other thing. The fixing doesn't have to take 10 hours, but you have to have some structure in that space in order to actually get to be able to reach far beyond that because you're just eroding your own trust in yourself every single time you have an environment and a space that's a disaster because it is a reflection of you whether you're willing to accept it or not oh i've always maintained that how you do one thing is how you do everything amen and so i have taken that to like if i if the environment that i'm working in is messy i'm going to work slower i'm going to work sluggish i'm going to feel disorganized and so while i'm not saying i am like marie kondo what i can say is when i start my day and when i end it end my day everything is tidy because when i wake up the next morning and I walk into my office, I want it to be a reflection of my potential.

51:55Not of yesterday's mess, but today's potential. That's right. Okay. So how, how prone to making mistakes is somebody who has an environment that's a mess? Oh, I mean, can I be like, Oh, I'm going to get heat. I'm going to get heat. How clean your car is matters to me. It should matter to you. There's nothing wrong with that mattering to you. Like over the past weekend, my husband opened the door and I sat in, we were in a garage. I sat in my car and I realized that the carpet just, I just saw a couple of things on the carpet. We're already late. I run out and I get the hand vacuum and I'm like, I was like, I can't stare at it.

52:29I can't stare at it. I don't want to get in my car and stare at it. And I realized that one of our core values in our business is extraordinary is our baseline. How we do one thing is how we do everything. And so when I saw that piece of content and saw people like having a lot of opinions, like I got ADHD and not there are scientists and there are artists out there who are in messes. I could see the point, but I wanted you to come out and simply explain that the mess is indicative of our reach. And that is not a popular opinion. Which is crazy. How suppressive is it that that's not a popular opinion that you should be okay living in a mess and you shouldn't have to control your car.

53:11Well, if you don't think that you can even control your car and the carpet in your car, how in control are you going to feel of anything else in your life? You can't control the carpet. How are you going to be able to control the relationship that you have with your mom and be able to have so much love and affinity and feel like you can just create on this thing when you can't even control your carpet? You can't control your space. There's so much more that people can end up actually controlling in life. You can control all sorts of communication cycles with your team members, with your kids, with your parents, with your spouse.

53:44This is the small stuff. And if we can't even handle the small stuff, there is no way that when you need to confront a team member because they've been late three times in a row that you're going to feel like you have control of that conversation. You can sit down with somebody despite not wanting to, despite really liking them. Heck, maybe they're even a family member. And you can sit down with control of yourself and say, hey, Sarah, I know that you've been late a handful of times the last couple of weeks. And I get that you've had this behavior for a very long time. But what I've realized is that really sets a bad example to all of our new team members.

54:18And I made sense of it for a while. But moving forward, when we start at nine and that all team meeting kicks off, I need you to be here. And I need you to reorganize things on the front end so that you can be here and properly represent your role as the office manager. Like that conversation is me controlling what's happening with my team member. I'm not likely to be very good at that, and I'm likely to actually shy away from that if I can't even control my space. That's the easy stuff. Let's control the easy stuff so that we have more confidence and trust in ourself when we actually have to control harder things to control.

54:53That acts as like a really good segue as we close. One of the podcasts that launched earlier this year, you did Diary of a CEO with Stephen Bartlett. Now that's known to be top 10 podcast, period. Not just in the business space, not just in personal development or in health, but like top 10 in the world. So when I look back and I think about the start of the conversation, building a skill, having an obsession about the skill, taking 100 % ownership of the skill, how we do one thing is how we do everything. What is it within our control? And then I look at the span of how you've created and what you've turned into.

55:31And you're given this opportunity to be on that podcast and to speak your truth. What was your greatest learning from that? When you look back from that moment to our now, what was the greatest thing that you had learned? What is the next level of Natalie now do, know, have because of that marker? Such a great question. I have such a nuanced answer to this question. Oh, great. People assume that one thing is going to be the thing. And it never works like that. So I was so excited to go on that podcast, really looking forward to it. I prepped, did all the things, and it didn't get edited the way that I wanted it to.

56:14I was wondering. It was different than how I thought the conversation actually went. and what I learned from that is why would I give my ability to feel like I'm making an impact over into somebody else's hands where they can change edit filter do whatever nothing of Stephen whatever like I don't even know if he's involved that level of the editing or you know how things are chosen. But it was just a reminder to me of like, I have a YouTube channel and I have access to TikTok and Instagram and Meta and all of these different platforms. So what do I have to do different to be able to build my own thing that is never reliant upon somebody saying like, you're blessed, Jasmine, I'm going to bring you on this thing.

57:09And now you are successful and you get to be on the Joe Rogans of the world or the Diary of CEOs of the world or whatever that is for people in their space. Like, I don't want to be in a position where I ever feel like I have to bow down at something or change myself or contort myself, or I'm going to get edited because somebody doesn't like something or they have a different angle for me. And so that was actually a really great reminder to me of the importance of building your own thing and being confident in your views. And I got a lot of criticism for that podcast. And the funny thing about the criticism is it made me more of what I am and made me feel even stronger about the views that I have on things.

57:55And I walked away being incredibly proud of that. But I gave up my power in the thought process of like attaining something. Who cares if I'm on somebody's podcast? I know who I am. I get to show up the way I get to show up with my team and my husband and my family. And why would I subject myself to people having opinions about that? Like if only they could see what it actually is. Like I'm so proud of my life and the person that I am and the things that I do and the choices that I make and the confront I have and my ethics and my honesty. like you cannot, you can't take these things away from, I don't have to hold on to them tightly because they're just there.

58:37It's who I am. And it's an invalidation of that for me to just, or anybody, this is not just me. This is not because Natalie is some like perfect person. It is an invalidation of anybody to be like, once I get this thing or somebody notices me, or I get 10 ,000 followers, or I make$500 ,000 a year, you should be because you can. And if you can and you can make a bigger impact, that's the responsible thing to do. But that doesn't take away from how brilliant you are. And those are just outside signals. So I know we started this by talking about why everybody should make$500 ,000. It's because I have such a high belief in people's ability.

59:17And I think this is one of my superpowers is being able to see in other people even more than they can see in themselves sometimes, their capabilities and their potentials. and because of that I'm like every person I know should be making$500 ,000 a year because it it takes these handful of things and it takes 18 months okay great you have that time and you have that ability so let's just like get on with it like stop all the silly stuff and let's do that because you're going to feel so much better about yourself and the more I lean into that and the more I remember who I am the less susceptible I am to other people coming in and even having myself have an ounce of comparison or like making that smaller ladies and gentlemen that is natalie dawson right there i could not have imagined a better way to close the episode than by clearly identifying that she owns her narrative and nobody else can add or take away and i believe that that is the through line of the entire conversation is you have your narrative what are you going to do with your time what do you do with your ability what are you going to do to stand up for yourself and to say no longer of that, that is not serving me.

1:00:21How can I 10X the impact of what I am obsessed with in service of myself and in service of others? If you would like to learn more about Natalie, you can go to nataledawson.com. You can also find her on social platforms at Natalie Dawson. And if you would like to dive deeper into her philosophy about hiring, recruiting, working with family, building teams, scaling to past 250 million, you can go to nataledawson.com forward slash teamwork, which is the title of one of her best-selling Amazon rated books. Natalie Dawson, I adore you. Thank you for being here and showing up. I appreciate you. Thank you.

1:00:54I appreciate you. Thank you.