The BEST AI Strategies to Grow Your Business with Chris Winfield

26:03They were getting crushed. So they put everyone in there because the CEO of Google, he said that AI is fundamentally more important than fire or electricity. Think about that. We're using, look at how much electricity is being used. You know, it's probably fire somewhere in here. Those are big things. So, you know, so anyway, Google Bard is very similar to ChatGBT. And a lot of times it's even better. So it'll give you better results. results. Okay, let's pause here for one second. If I may, I'm going to be looking and talking to you, a listener who hears Google Bard and doesn't even understand what it is in the context of what AI is.

26:44So OpenAI came out as the front runner. People know it and they saw it very similar to how, oh, when Xerox came out, Xerox came out and then any other copy machine, people would refer to it. Oh, you just got to Xerox this paper, you know? And so it's just like a Kleenex, Pampers, Xerox. It became the embodiment of the terms that people were using. And Google and actually a few other platforms are doing not the same, but something very, very, very similar to what OpenAI is doing. But Google is saying, uh-uh, you're not going to dominate this space. We are going to add an alternative. And what Chris is saying is, yo, it's not just an alternative.

27:22It's yielding better results. So we look at OpenAI, Google Bard, same, same, different. And so what Chris is saying is, hey, if you're just getting started, why not start a Google Bard? Exactly. And all you have to do is if you're going to use, like, do you want to get the best results? You use ChatGPT in one tab and then Google Bard in the other. You put the things, the same query in both of them and then see which one gives you better. You're going to crush it. Wow. And how different are they? Like, how different are these results? Not very different, but different enough. Wow. Yeah, it's really.

27:56And I kind of feel like I'm cheating on ChatGBT. Like when I say that, like I love ChatGBT so much. This has been a new conversation in our house where you're like, oh my gosh. I feel horrible. Art beat ChatGBT again. You had like, it beat it again. Yeah, exactly. Interesting. So I want to get into a couple other of those things. But before I do this, action item for somebody right now, and they are going to go to Google Bard. What is a query? And so for those of you who are still new, a prompt. A prompt would be a better way to say it. And here's the thing, Chris, is like you say query and then you say prompt and people are like, still not, bro.

28:31Yeah, yeah, exactly. Basically, you're having a conversation with your friend called Bard. Yeah. You want to talk to Bard like you would Chris, Jen or Jasmine. You're going to ask or talk. So query, prompt, you're having a conversation with a homeboy. So here's what you want to do. Like here's how you'll get better results every single time. This is very important. So the prompt, just think of it as you're prompting it to do something. Yes. So that's the easiest way to think about it. And the first thing that you want to prompt it to do is who you want it to be. So, for example, these AI have been trained on every single thing ever written or, you know, movie, whatever it is.

29:12And what you do is you have to tell it who it is. So, for example, let's say I'm trying to do I want to find out my avatar, my client avatar, ideal client avatar. So what I'm going to tell it is you are one of the best researchers in the world and you're trained in client behaviors, you know, all these different things. You tell it that it's going to take that on. So that's like the first thing that you always want to do, no matter what, is like tell it who it is. If you don't tell it who it is, you're going to get a really subpar result. The clearer you are about who and it can be pretty much anything.

29:51Like you could tell it you are Steve Jobs. Help me come up with something that's better than the iPhone. You could tell it that and then you're going to get unbelievable results as a result of that. So so the first thing is, yeah, tell it who it is, prompt it to be whoever it is. and then you want to prompt it to be exactly what you want it to do. Beautiful. So Jen, if I can incorporate you. So Jen and I had an opportunity to hang out with a few people and I love just learning. I'm an avid learner very much like, right? I just want to get in. I want to get a little messy. And so Jen and I were hanging with a group of people and a lot of people hadn't even ventured into the world of AI.

30:29And so Jen sat down and she said, I don't know if you remember, if you do remember, take over the conversation. But she had said, because they had said, I don't know what to put into it. And Jen had said, you are the world's most renowned copywriter and you've been trained in conversion copy and you work for Jasmine Starr. And so what she's essentially doing is telling her AI buddy who that buddy is. And then Jen, give me a question. If that was the prompt, what am I adding to it to get the result that I want? If I'm wanting to write a piece of conversion copy for an advertisement. So we set the prompt, who they are, copywriter, world-renowned conversion training.

31:09What's the question? And we wanted to write a caption for an advertisement, maybe for a Facebook ad? Okay. So you, in the voice of Jasmine Star. So you'd say, in the voice of Jasmine Star, but don't say her name. Because sometimes if you say, in the voice of Jasmine Star, it'll say, hi, I'm Jasmine Star. And you don't want to say that. But don't say her name. Don't say her name. So in the voice of Jasmine Star, but please don't say her name. And then I would also tell it the tone that I want it to use. So then make sure you tell it the tone. because if you don't tell it the tone, it could create something completely like, even though it probably knows Jasmine Star's voice because it can search the internet and like look at the things that you've written by now and know your voice.

31:41But you want to make sure, like let's say you're saying somebody that isn't as well-known, it might give it too much of a formal tone. So your ad is going to be more conversational and more fun. So I would say really fun, conversational Facebook ad that is incentivizing the reader or the audience to click the link below. Got it. And then also what you can do is copy paste exactly what the offer is. I'll copy paste the offer below, like some bullet points of what the offer is, and then use the information below to write like the most engaging, the most viral ad that you possibly can for this offer.

32:14And then the most important part that like even Chris taught me is your first outcome might not be that great. So then you do multi-shot prompting. So you can say that sucked, do it again, but this time make la la la la. Or I really liked point number two. Can you go a little bit deeper into point number two or something that we teach people in our challenge, especially with like client avatar. So to really create an ad that's amazing for your dream client avatar is to do the avatar first, get chat GPT to create the avatar, go really deep into it, making sure that it knows exactly who it is. Say, create a persona.

32:50What's their name? Like everything about them. So it's in the chat and or barred or whoever you're talking to. And then after you've taught ChatGPT who your avatar is, they know who they're speaking to, then go in with the prompt to create the ad for Jane or Sarah or Billy, whoever they just created. So they know who they're talking to. So the ad that they create for Jane, Billy, Sarah, whoever your avatar is, is going to be way different than the ad that it creates for anyone. We want to talk to our dream client avatar. Yep. Thank you. Thank you. So one of the platforms, and then we went very deep and robust, like very clear action items right here.

33:24Check out Google Bard. Give me something else for a business owner that you say, Hey, this is kind of creating some really cool wins. Yeah. So there's a great tool. It's called mixo.ai. And so what this is, is basically it'll ask you, what's your idea? What do you want to create? And you will give it whatever your, like, let's say you have an idea for a company or an idea for a product or an idea for a service, whatever it is. But you tell this thing, Mixo, whatever it is. So, you know, like dog clothes for, you know, whatever. And you put it all in. And from like literally a sentence, it will create an entire website, branding name, it'll create good copy, not great, good copy.

34:16So you can go talk about start before you're ready. You can go from, um, having an idea to having a full website. And like, literally you can test that, you know, if you're wanting to run cold traffic to it, whatever to like, so you can go and see if something's going to work really well before. Um, but it's unbelievable how well like that it works and like it will create like the names that it comes up with are unbelievable like amazing amazing um give me an example so oh my gosh what um our assistant what star created with her business she created her entire business using mixo yeah this is a great example my um ei uh she we you know we were like at a point where it was like gonna be a good for her to move on.

35:02And so I was like, all right, let me help you create like, she was going to, she still does the events for us. Um, but so she was, I was going to help her create that, um, business so she could do it, you know, for like, that's all she could do. Um, and so literally I was like, all right, here's, you know, whatever it was like, you know, this special way she does events and it created her whole like company. She was like, okay, perfect. Um, she bought the domain. She bought the - It created the name, the copy, the concept. What's the name of the company? Biz Boost. Biz Boost. It created that. Biz Boost.io.

35:36She used the branding. She used everything that it created. So she had a business in five minutes. Exactly. Wow. So what I love about this is more importantly, like the overarching mindset of, I think that entrepreneurs get into trouble with is they can't start before they're ready because there's too dialed in and obsessed with like, oh my gosh, I need to have the perfect idea or I don't have the strategy or I don't have the plan or I don't have the mentorship or I don't know the tech, there's no excuse anymore. Now you don't need to use AI to build your entire business and write all your copy, but you can use AI to help you come up with the idea.

36:08And listen, you can create an entire website. Do you know how many people have said to me, I can't start my business until my website's ready? Oh. I can't. Okay. That's what I say. ChrisWinfield.com. You now can create a website in literally probably three minutes. You type in what it is. I mean, it's not going to be perfect exactly as you want it. So then you go in there and I call it genifying it. So I'll have AI create something for me. In fact, when I get really stuck creatively, I'll go to AI to help me kickstart my creative juices. So I'll ask it a question. I'll maybe put in some copy that I really couldn't really figure out.

36:41And I'll just say, just judge this up a bit and make it a little bit better or give me an idea for this. And all of a sudden, I'll be creative again. Like, oh, yes, yes, yes. It's like having a writing partner. So with our old assistant, she put that in and she had kind of an idea for a business. And then the entire thing got painted out for her. And she's like, great, I can go with this because this gives me confidence. Boom, website, name. She's making lots of money in five minutes. Wow. Here's a cool one. It's called Rusk, R-U-S-K dot A-I. And that is, it'll take anything that you say and translate automatically into 183 different languages.

37:20So, and it will make your mouth like, so also move to like go with that. Oh, I started seeing this. Yeah, it's crazy. I started seeing this. Your whole podcast, this entire episode could be done in any language and it would look like your voice, your mouth is speaking that language in everything that we just said. Interesting. 183 languages. It's crazy. Okay. So the theme that you are so adequately wearing is to start before you're ready. Yeah. And so we've just discussed three tools that would expedite tenfold doing the dang thing. And so at this point in the conversation, it would be cool for the next level entrepreneur, perhaps the entrepreneur who's like, OK, that those are cool and I'm going to incorporate them.

38:07But I have my website. I know my business. I know my avatar. I feel pretty strong with my copy, whatever. But what they want to know is how did they do what Chris Winfield did by saying, I was known as one thing. I became obsessed and I love this new thing. And now what I'm going to do is I'm not going to use press to validate me, but I am going to use press to expand me. How does somebody do what you did in relation to what it is they want to do? Yeah. So it's actually easier than ever, which is interesting because a lot of people think it's the opposite. It's like become harder because there's less people meeting in the media.

38:43But it's actually easier because there's so many tools. So, for example, every single person, it's so easy to get their contact info. It's unbelievably easy to get just about anyone's. There's a website called Contact Out. It's a little plug in for Chrome and you can go basically on anyone and you'll just be able to get that. Wow. There's, I mean, there's Seamless, not Seamless where you order, you know, hamburgers, but it's called Seamless. I think it's Seamless.ai. And that's another one that's even better than Contact Out, where it'll show you anyone's info. So I think the thing is, again, it's about building the right relationships.

39:27So, and you use social media, use AI to do those things quicker. So if I wanted to go and get a whole bunch of different media, I would come up with what my idea was. I would use ChatGBT or I would use Google Bard or Claude, which is another one. I would use that to help me come up with exactly what my pitch is. And then I would, you know, and when it did the first pitch, I'd say, all right, make it 10 times better and half as long and keep doing that until it's really, really good. You can tell it things like that. Like, how do you make it 10 times better and half as long? Because people want things to be really, really short.

40:09So and then reaching out to people on social media, especially, you know, like every single person is still on Twitter, X, whatever you want to call it. But it's still, you know, especially for the media, it still is important. I want to make a really important point to another thing that you did that you're not talking about. So he's making relationships with people in the media to get him featured about AI. But it was really important that he simultaneously also transitioned his brand on social and started talking about AI on social. And it's important because not because necessarily the people that are going to find him directly from his social posts, the organic algorithm and stuff like that.

40:43That's great. But it's more so important because when he pitches himself to the media, he needs that person to be able to go to his online resume, which is his social media, his Instagram. and see, oh, he does know what he's talking about. So there's reels and there's posts of him talking about the things that he's actually using in his business now related to AI and giving his expertise. So the person that's listening to this right now that wants to start getting media in a specific genre and everybody can evolve and decide that they want to become an enthusiast or an expert in something that they're learning or something that they're teaching and they're exploring at any point in time.

41:10You just need to make sure that you are communicating that through your social because they're gonna come and they're gonna double tap there to see if you really know what you're talking about. Are they good on camera? Do they really know? Like, are they giving value and creating that brand that's built around AI? So he was doing that for a really long time. And then simultaneously making these relationships with the media so that they would go and, wow, he is the AI expert. And then pretty soon, it just started to become like a wheel where people were like finding you on Instagram. They were finding you on LinkedIn.

41:38They were finding you because of relationship from another person, from other media. And then you start to become the expert. And that's really, it's kind of an omnipresence kind of a thing. Yeah. Speaking of LinkedIn, you want to hear a cool one? I do. Okay, cool. I do. So there's this tool, it's called crystal nose. And what it is, is it will go crystal nose, like nose or crystal nose as in mental. Okay. I was like, nose as in. Okay. Okay. Okay. Okay. Nose K N O W S. So what this does is they took, they perfectly trained on the disc score, you know, the disc personality test. Jen and I were talking about it at the beginning.

42:16Okay, cool. So every single person, they figured out how your LinkedIn is like your score for your disc is like based on LinkedIn. It's crazy. It's like a hundred. I've never seen it. It's very accurate. I have not seen it be wrong for anyone. Okay. And so what happens is, so I could go to yours and it could tell me. You would go to my LinkedIn. Your LinkedIn. Sorry. Yes. Your LinkedIn. and I could go to your LinkedIn and I have this plugin and it'll tell me, all right, she's a D initiator or whatever it is. So not only does it tell me that, which is helpful, but it tells me every single thing like broken down, like where do we match up?

42:57So, you know, where are you like a fact finder? And I'm not, so then it'll tell me how to sell to you. It'll give me the templates to sell like emails that I can use so that they're perfectly, you know, for you as, you know, because this is your, this is your personality. It'll tell me, you know, don't come on too strong at the beginning. Other people come strong. Like it's, it's just, it's wild. And yeah. So like all that information is right there. So then I can, you know, put it and be like, okay, cool. Now I know exactly how to pitch that person or build a relationship. And yes, build a relationship.

43:35That's what it is. Yeah. You do. I'm looking at this from a hiring perspective. Like if I saw somebody to apply and then I went to their LinkedIn page, I would be able to use Crystal Knows to actually see how they are for compatibility or. Exactly. Wow. Interesting. Okay. So I'm going to repeat back what I heard and then fill in the gaps for me. Okay. I'm really passionate about making sustainable clothes and I want to become like the authority in creating sustainable clothing. So one of the first things I'm going to do is I'm going to go and use and leverage AI sites that will help me come up with a business brand, copy, identity, avatar.

44:16And then we're going to use that information, the visual identity, but perhaps the information that we get from who we're targeting. And then we're going to put it into Bard, we'll say. And we're going to start creating copy that's going to become resonant for us to be posting out on social media. because before we start pitching, we want to make sure that our online credibility and brand has been built. And then I'm going to go and use a Google plugin. Like what was it? Contact. Yeah. Contact out. Contact out. Or seamless. And then I'm going to think to myself, if I am about sustainable clothing, I'm going to go to media outlets that serve that particular demographic.

44:53And then I'm going to look for the name of the editor or editor-in-chief or editor of staff or copywriters or anything. and then I'm going to be going to Crystal Nose and I'm going to be going to those writers, editors, copy editors, profiles and say, how should I pitch it and what I'm going to do? And then I'll go back to Bart and say, for this one person, come on a little stronger, make it 10 times better, make it half the size, personalize it, and then I can go back. And I'm doing this and I'm not copying and pasting, but I'm using aggregate data from different AI tools to help me pitch myself to press in a very specific way according to their personality and desires.

45:29Yep. One last step. After you've gotten the media, the most important piece of this entire thing - Do tell. Is amplifying the media and putting it onto social and putting it into your email list and incorporating it into your ads because 80 % of the value is the actual hit or is what you do with it. 20 % of the value is the actual hit. Interesting. Because nowadays people, their attention's not on the TV. People aren't necessarily watching Fox and Friends. Some people are, but not as many are. More people are on social media scrolling and need to see the clip of Chris on Fox and Friends being the expert about AI.

46:01So once you've gotten the hit, the only reason that you know that Chris has been featured in all these places is because you saw it on social media. Because you saw it in the actual magazine. Facts, facts, facts. So that's probably the most important part. And you can use AI to do that very, very fast. You can use AI tools for video editing. You can use AI tools for image editing, for writing the caption for your post. Interesting. Taking the article, putting it into ChatGPT or Google Bard and getting a summary of it and getting bullet points and then putting that into your caption. Let's go. Yeah, action takers.

46:28Let's go. We are starting before we're ready. What were you going to say, Chris? I forgot. Okay, sorry. No, no, no, that's okay. That's okay. So on a bit of a side tangent, one of the things that Jen had said was, okay, once you get this press, you're going to, she's talking about the ecosystem that exists thereafter and she says, you're going to want to email them. And then I thought to myself, this triggered a different idea. Any tools that you would recommend for the entrepreneur in their inbox? Like I look at my inbox and I am just waiting for the AI tool who is actually part human to be like, Like I'm going to start organizing, siphoning, responding.

46:57Yeah. Yeah. Any tools? There's a bunch. Well, I know there's a bunch, but I want to be like. The one that I use, it's called Maxime. I think it's.ai. Is that X? Or how do you spell that? Max-ime. I think M-A-X-I-M-E.ai. It's something like that. If you search, you'll find it. Great. But that will take all of your emails each time. and it will summarize them. So let's say you have a, like you're getting in on, it's like 15 times back and forth. It'll summarize the entire thing in like, only take the important stuff, only things that you need to know. And then it will also help you write a reply if you want to.

47:41But it gives you everything. And that's a tool that basically, it follows you all over the web. So like you could use it at any time, but it's like, that's one of its best things is using it right in your inbox. So can I give an example of how I wish I had that tool and related to this particular? Okay. So as we're doing the guest co-host podcasting, our big pitch to our co-host is we want to do the work. You cultivate the relationship. We want to do the work. I think that there's no such thing as perfect or done. We got a long way to go, but we're getting there in a dream world. What I would have done with Maximi, Maximi, is I would have sent an email to Jen and then Jen would have introduced me to her EA and then I would have introduced the team to our EA.

48:29And then the EAs would be going back and forth organizing. And then the EAs would be communicating, okay, Jen landed Chris Winfield. Jen landed Sahil Bloom. And all of this stuff is going, I don't have to read it. And so then when I actually go back into that email, all the back and forth, who's flying in, what dates, whose time they need to switch this slot, all this. I would get a box or a paragraph at the end. Yep. The schedule changed. But here's now the schedule. Yep. That's what I would love. That's it. Is that what it does? Yeah. There you go. There you go. It'll do all that. Interesting.

49:01Yeah. Interesting. Okay. So as we go through this whole mechanism of your origin story, how you knew that you guys were each other's lobster within two weeks. and then you created businesses. You filled the gaps, what people were asking you questions about. You simply built a business around that and then you realized that that business, while it was wonderful, amazing, made no sense for you to close it, but it just wasn't in alignment. We had conversations with Jason Phillips about the same thing with Jen and I. It is okay to close things when they're not in alignment. Then you had this obsession that had been fostering for a while and lo and behold, within a few months timeline, like everything intersected and then you learned that this was an opportunity to go where the pocket is.

49:41You start helping business owners, then you use press to position yourself as an authority in the field. And then you have testimonials of people who their business has changed as a result. So not to sound like, so do you hang out at the UN, but what is the thing that you want to do? Overall? Yeah. Like right now, like what is it? Yeah. I, you know, the, my biggest passion is around the loneliness epidemic um so there's a loneliness epidemic in the world but you know especially in u.s and especially with entrepreneurs um and you know there's being feeling lonely meaning like it doesn't you could i could be lonely right now you know with people around with whatever um but it's like the health effects it's like the same as 15 cigarettes smoking 15 cigarettes a day um loneliness is the same as smoking 15 cigarettes yeah and more and others but there's and this is like it's a lot um in terms of just how many people and like what happened and you know how many suicides that i the people i know and you know um so i don't know what the big my big um you know play is but that's my passion is helping people that's why we do connection dinners that's why i do a lot in terms of the challenges yeah exactly and you know also own personal life in terms of recovery.

51:02And so, you know, I know there's something there with AI, you know, we bring people together during the challenges. And it's, it's the thing that people really love is that they get to connect. And, you know, we do events, people connect at the events, you know, they meet somebody that'll change their life. And, you know, that's the stuff, the AI stuff is really cool, because they're getting results as a matter of that. But really, It's that they are now quicker at being able to build relationships. It's wild. So, you know, I'm not 100 % sure what it is, but it's something around that. I feel so honored and privileged because I feel like I'm going back to the Chris Winfield who said, people keep on asking me about press.

51:48And I always press and it's kind of and I'm thinking you have a passion for helping lessen the loneliness epidemic and you have a passion for AI. and you have a passion for connecting people you're like where that's going to all intersect at some point in the future is tbd yeah but it's happening chris bunfield and like we get to look back at this conversation like we got it documented right we got it documented i felt so honored i didn't know that that was part of your why and now i'm like this is powerful and you will have very few greater allies than myself and champion for us to find a solution for the loneliness um epidemic by way of AI or by way of connections or by way of both at the same time.

52:29That means a lot. Thank you. Thank you. Thank you. For people who want to go deeper on your challenges, you want to follow you with all the press, all that other good stuff. Where do they go? At Chris Winfield on Instagram. That's right. That's right. It's so funny how everyone has said that. I want it. Jen, Jen. I don't know. I was like, I'm noticing this. Normally, I mean, I am talking about as of recently, people are like, well, you go to my website, you go to my newsletter. It's like now it's every single person said Instagram. It's the business card. That's what it is. It's 100%. That is amazing.

53:02Amazing. Jen, you have just been curating. They just keep on, you know. Well, this one happens to be my favorite. I know because I kept looking over and like, so Jen is like, you know, Jen. Jen's just Jen. Different league. Go, go, go. But with you, she's like, I'm listening. You're so shy. I'm like all like in like a googly eyed. Yes, googly eyed. because I don't ever get to watch him be interviewed with me sitting here that much. Okay, okay, okay. So that's number one. I am in awe. I love him. But also, I know all this stuff. So like asking a question wouldn't be a real question. It would be like, here, Chris, why don't you talk about this, Chris?

53:40Here, I'm going to give you the layup. But I really wanted you to ask him the questions. That's great. And then if there was something else that maybe I was curious about, I would ask. And you hit that like a 12 out of 10. Okay, good. It was great. It was great. Y 'all connect with Chris Winfield on Instagram and Jen underscore Gottlieb. My dream and like, we've got to make this happen is I would love to create a piece of content on Instagram. That would be clips of Chris power shooting off the five to six platforms that we discussed to get people to start before they are ready. So now the onus is on me and our editing team to make that happen.

54:15And then what I'd love to do is add Chris as a collaborator. You know, like, let's make magic. Let's work together on changing the way that loneliness has become pervasive. We are going to somehow, in some way, without a doubt, change the way that people see themselves in relation to the world and surround themselves by people who love and care for them. For many thanks to Chris Winfield. Many thanks to my amazing, beautiful, very kind, and very smitten co-host, Jen Gottlieb. If this has impacted you at all, please feel free to subscribe and leave a review to the Jasmine Starr Show. Like always, it is an honor and it is a privilege.

54:48Thank you.