The Business Moves I’ve Made During Pivots and Transformations

23:08I know. Do we need a martini? You don't even drink. I'm going to give you like a shot of mustard. Oh my God. A shot of mustard for your grilled chicken. Oh my gosh. Out here, yes. No, there's so much because I'm so freaking proud of you. And I'm seeing this energy in you that seriously, you guys timestamp this episode because this holding company is going to be a massive thing. I just feel it. I feel it in my bones. I would never say that on my show if I didn't know it in my heart to be true. And that is just so in alignment for you and you want to know where it's all. And I want to ask you a question where you can help me and our listeners, because I think that creating a holding company, definitely you have to have a good eye for people and talent.

23:46And you have an amazing eye for people and talent. And I know we've had these conversations before because you've always, for me, I have a really hard time hiring people. And you have found superstars in your company. You just said you have a president. You've been able to step back. I know that you have a CEO or COO that's incredible in your company and you've been able to step back and find clarity and you're a mom of a beautiful little girl and you have time for your family. And this is because you know how to hire a team. And everyone I've ever met on your team is incredible. Thank you, Jen.

24:13So what goes into finding powerful team? How do you do this? Well, 100%, 100 % will say, I need to get better. I receive that as the highest compliment because it's come on the back of so much hard work and self-evaluation. I don't think that I can attract really self-aware people without myself learning how to increase my emotional intelligence as well as self-awareness. And I will say that two things, I guess the hole in the hood, right? So we're going to get to the practical in a second. But really, if I see a good person, I catalog them. I keep a human Rolodex. And I'm like, I don't have a spot for you, but you, you're magic.

24:54And so then I'll follow on social, I'll follow up in DMs, I'll send emails randomly just like hey I was thinking about you how's everything going I'm cultivating relationship caring about them as a human and I just want to plot with them what are you doing where are you going where's the pressure point is there an opportunity and so I just keep a cache of people so that if a role opens up or a specific talent that I think this person would excel at but like I'm gonna call this person like and and pitch them a wild crazy idea that is how every every scalpel so there was a time in your business like as you're scaling your business and you get to like a million or 1.5, you're wearing so many hats in the business and there's a good chance that you're working with contractors, VAs.

25:32And then after that like 1 million mark, you start maybe bringing in like a 1099 at like, ah, you know, that 20 to 25, and maybe you're at the W2, right? So you're really proud of this like tiny team, but the size of the business in the team, you don't have a lot of other revenue to invest in expanding the team. So what you do is you say, I need you to do like four different things, right? And so you have this really talented, amazing Swiss army knife. But sometimes in the future, which really does happen, you really don't need the spoon or the corkscrew in the Swiss Army knife anymore. What you need is a scalpel.

26:03And as the business grows, you start attracting other scalpels who a scalpel is worth three Swiss Army knives. And so I'm always looking for how do I attract a scalpel? How do I court a scalpel? How do I compensate a scalpel? And I think that a scalpel has opportunities and they know they're really good. And so you have to just cast a vision that is so clear about their opportunity and growth within an organization. Like, this is what it could be. Like, this is where we're going. How is that in alignment? Which leads us now to the practical part, which is the hood. It's like, how do you get it done?

26:32Is to literally list everything you need that person to do. And we've seen it so many times on LinkedIn, a very fancy job description. And you're like, okay, lots of words. What does it mean? And we have been totally, totally at fault for putting out these types of job listings too. and really what you need is like, it's friend to friend language. Like this is what you're gonna do on a Monday. This is like what you do on a Tuesday. I need you to do, like it's so simple that a fifth grader can understand it, but it's a very clear description of the role of that person. So let's give an example.

27:03For a while, I've been looking for an EA. For the size of the business that we are, I can't tell you how many times people had said, Jasmine, why do you have an EA? And I'm like, because I got like 85 plates and I don't have time to train somebody else to alleviate some of the plates. That's the story I was telling myself. I had tried in the past and it was unsuccessful. I tried two EAs, executive assistants, in the last two years. Both of them didn't work of no fault of their own. Well, one fault was it wasn't clear enough. The second fault was that it was so clear and it was beautiful in a way because like a skin blemish, like a zit, it will either go back in or it will be pushed out.

27:37There's only one or two options. So when we had hired an EA, we had such a clear description of the role. We knew exactly what she needed to do. We even gave time estimates of how long it would be taking. And the more you do a task, the less time it takes. So in the beginning, we first started training. It's going to be like 5x the amount of time that it usually takes me to do this thing. We allocated 5x. So if something was taking me one hour, I said, it will likely take you five hours. Well, it ended up taking your five hours. But then in the course of our 30, 60, 90-day check-in, it didn't get any less.

28:05And I was like, okay. So we started having a 30-day check-in saying, this is where we need to start shifting. We were very clear. And whenever you're stuck, please come to us. We're meeting with her once a week to make sure we're on the same page. By day 60, we didn't see anything. And by that time, people are showing you their best in their first 60 days. If you're not happy in 60s, there's a really, really good chance you will not be happy thereafter. But because I want to always err on the side of consideration, caution, and like, how do I get better? I said, we're going to start meeting every other day to actually see what's going on.

28:33And I said, I need you to follow up with me. She didn't. By day 90, she was not surprised. And she had said, yeah, this is not a fit for me. So now let's juxtapose where we are now. Same job description, same role, same onboarding. But this time I had said, I want you to go through our onboarding process and I want you to tell me how we make this better. As an executive assistant, I need somebody who's gonna start seeing holes that I am not seeing myself because I think our onboarding's pretty locked in and tight. And so just last week we met, this is her second week. And she says, I do think that, and it was so simple, on our team we have mental health days.

29:07And she said, when I came in, a mental health day is once a month. every day. It's on a Friday. So we want the team to have a three-day weekend just as a way to calibrate, do you. And she says, I came in and that week was mental health day, but I didn't know what a mental health day was. And so I wasn't sure what my expectations were. And I was like, atta girl. Absolutely. And I said, great. So now part of your SOP, standard operating procedures, I want you to make a video as an explanation of what a mental health day is and where you can find it on our teen calendar. She deployed on it that day.

29:36And so it's like these types of things is like understanding clearly what you want them to do, bringing them into the process, giving them small challenges. We're still in her first 30 days and she's coming up to me and she's like, but why is the Asana task flowed this way? Why do you have this date? Can I move this? Can I get access to your calendar? So she's teaching me how to become a better boss because she's so good at what she is. She's an EA scalpel. And so I think that being able to court her for a while, watch her at a distance, I think that that warmup time is like, I'm all in with her.

30:04Masterclass. Masterclass. in hiring and team and explanation, like how to explain what you need from somebody and how to actually get them to, I love that that person just kind of weaned themselves out. You didn't have to fire her. I know. She made the decision for you. It was very clear. Yeah, it just became unbelievably clear. And that's, I guess that's the perfect solution to a situation like that. Absolutely. So then you don't have to have that conversation. I hate having those conversations. All right, I want to pivot into your personal life a little bit because I know that people watch you online, including myself.

30:34and I see all of your beautiful reels of you in the greatest outfits and like, you know, you just, you create so much content and you look amazing in every single piece of content. And I feel like she's also getting all this stuff done. She's got a SaaS company. She's got social curators. You've got all of these things that you're doing. You're speaking all over the place. You're traveling. You've got your podcast, which is unbelievably successful. And you're making all of this content in beautiful outfits. And on top of it, you have a daughter that's amazing. She's incredible. and you have a beautiful marriage to JD and you guys just like crush it.

31:08I mean, it's just, it feels like you do all the things and it feels like it's so seamless. And I want you to take me behind the scenes of a real day in the life so that people that are watching can understand and know how this is possible because I think some people are like, is this real or is that? And I think you have a lot to say about that. I want to give you the stage to talk about what the day in life for you actually looks like, how you manage it, how you make it look like that and what's really going on. So, well, first and foremost, I'll start here. So this is where the hood side comes out.

31:39I'm not even wearing big hoops, but if I'm going to take them out, I'm going to take them out because I'm going to come out swinging by saying I will never change anybody's mind about an idea they have. So if they don't think it's possible, they're right. If they think that it's fake, they're right. I am not here to convince anybody, nor am I out trying to put any content that is intended to make my life look any different than it is in actuality. There is that. But if they choose to believe otherwise, hey, that's, listen, I am at a state in my life where I ain't got no beef. I have no time for beef.

32:14If you say I got beef with her, that's on you. I'm too tired to try to convince anybody that the way that I live my life is right or what I do is right or my methodology. I think we're all a little tired of that TikTok, Instagram, like here's like the four steps to being a great mom. Here's the 18 steps to doing perfect content. This is how you stop. Like, I'm just, we're all kind of tired of it. So I'm just going to do me and I post it out. And I will say that on stories, what I'll do is I'll just record myself doing anything, like making breakfast, working on my computer, putting on my makeup, and then I'll do a timeline of my day.

32:47I will literally minute by minute tell people what my day looks like. And I get so much engagement on those stories and a ton of questions. Like, do you really wake up at 4.30? Do you wake up with an alarm? What time do you go to bed? What do your tasks look like? So it's literally like, wake up at 4.45, 5 a.m. to 5.30, pray, meditate, journal. 5.30 to 6, organize my email. 6 to 7.30, work out. 7.30, coffee with Luna till 8.00. 8 o 'clock to 8.45 is prep. 8.45 to 10 is going to be outlining podcasts. And then it's posting on social, engaging with social, writing my newsletter. I'm literally, like, here's an open book of my day when people are like, well, how do you get it all done?

33:31I'm literally showing you that my life is so structured and I work very long hours. This is so good. Scheduling out by the half hour, you get so much more done than you think that you could. So is that all in your calendar? Like, wake up at this time and pray to this time and then… Well, now it's become so rote. like I mean I always joke my husband hates when I say it but I'm like I'm a stalker's dream I do the same thing like you will know you will know what workout class I go to you will know the path that I take the days that I go walking the days like everything is so structured and people hear that and they're like I could never live that I can never I would hate that great it's not for you I crave structure because the structure allows me time to be creative and the structure gives me time to flex in big ways.

34:23I feel like I want to stop working at 3 p.m. and go on a walk with my husband and then do a matinee. I get to do that because structure allows me to do that. I wish I had like, I need white space. I need to think. If you do not schedule it, you will not get it. And so the structure is the key for me. Nobody else, y 'all do you. But structure is the path to freedom. It is how I get stuff done. People are like, how does she do it all? I literally show you like, I do the sucky work of sitting in a chair and working and I don't get up until it's done. And people are like, oh, but what about when things go wrong?

34:59I'll tell you, every day something goes wrong. Every day things will take longer. And guess what? Some things take shorter. And sometimes I don't finish everything on my to-do list. That's very common too. And so we just move it over to the next day. It's simple. It's not easy to actually sit down and just do the work. do the heavy lifting sister this is what it's about thank you for sharing this so honestly and openly because and also i do also want to just acknowledge you for sharing something that i truly believe in is that there's no one right or wrong way to do it it's only the way that you want to do it you can share your truth how you do it what works for you but there's no five steps to anything that's definitely how everybody here needs to do everything this is just jasmine sharing your truth and you can take a piece of it or leave a piece of it or take all of it or leave all of it and this is how it works for you.

35:44And I mean, just as your friend and as a fan of yours and just someone that admires you so much, you walk your talk. And I only have people on the show that walk their talk. And that's why I'm so excited that you're sharing with us the walk that you do each day. And this is it. It's not, you guys, it's not rocket science. You schedule it out. Now I have a real question for you because I just had Steven Pressfield sitting in the chair and he talks all about the resistance that comes with doing the work. And when you're sitting down to do the work, do you ever get that resistance? Like, maybe I should put this off until tomorrow.

36:14Or who are you to be doing this? Or maybe I should, like, do you ever get like the, oh, squirrel, I want to go do something else right now just because maybe doing that act that you're about to do as an entrepreneur that's creating stuff either becomes scary or difficult or hard or challenging? Every day. Okay. Every day, every day, all the time. And I feel like your resistance becomes a lot more savvy when you become stronger. So it's less about that typical, because I've gone through those phases of like, who are you to do this? Other people have done it better. I just feel like I've kind of like been there, done that.

36:47I was like, listen, baby, there's nothing new under the sun. So you are going to repeat what other somebody said, but somebody needs to hear it from you, by you, in the way that you said it, showing up the way that you are. So once you kind of move past that, the resistance is so much sneakier. It's, oh, but you know what? There's this other thing that's just as important that I could be doing. Or this is very urgent. Your resistance becomes savvy when urgent takes over important. And your resistance becomes very savvy when it's, yeah, but I'm actually engaging on social media and so I'm working.

37:20Which, yes, but not all objectives in your business are created equal. If you are engaging instead of doing something that's actually going to move a lever in your business, they are both important, but they are not as important as each other. And so by you literally timelining of your day, I have to get what is important and I will leave what is urgent. And if I get to the urgent, great, but I can't get off track. And I think that this could possibly rub people the wrong way, but I will say it, is my actions have to map my ambitions. The reason why I literally have no vested interest in the amount of time or how hard work, I don't think that working a lot is like, oh, you get a medal.

37:58not at all. I do think that your actions have to match your ambitions, and I have very big ambitions. And in order for me to remain at the size of my team, given our restraints, given all these things you have to put in together to keep yourself growing, but you're in a box, if that is what I have to do, then my actions have to map where I want to go. And oftentimes, when I look at the resistance, I just simply have to say, where do you want to go? And if this is getting in the way of where you want to go, you don't do it. And that just takes discipline. It's discipline. When it comes down to it, all of this is discipline.

38:31All of it. And the more that you practice being disciplined, the more that you see that discipline actually does equal freedom, but you have to do it in order to learn that. Yes. I want to talk about this ambition that you have because you have a fire inside of you and everyone that meets you can just feel that. I felt that from the second that I met you. You have this very strong ambition and I would love to know where that comes from. Seriously, have you always had this ambition? Does it come from something specific? Do you have a really strong life? Girl, here's a therapy. We about to unfold some stuff.

39:02We about to unfold some stuff. Yeah. You know, I used to joke. So in my family, we always say, like, we put the fun in dysfunctional. Hey. So, no, you know, I used to joke with my family. Like, they were like, why are you always, like, why are you so ambitious? And I was like, because something in me is broken. obviously. And I started realizing that it was as if the accomplishments would mean that I was worth or deserving. And I think that it was almost like you're training through a bootcamp of if I do this, then it will be enough. And if I do this, then it will be enough. And then I'll belong.

39:41And then I'll have what I want. And the sad, tricky part of the game is there are levels. And when you reach a new level, you see how big and far the next level is. And so now what I look at as my ambition is simply to say, did you give it your all? Did you use every opportunity in your life to make the most of what you had been given? And I think that that comes off the back of, I don't watch television. I can't really tell you what's going on in Netflix. I don't really know a lot what's going on in politics or pop culture. I really don't do girls weekends as much as I would love to. I am not the let's catch up over coffee after we drop kids off at school.

40:25I am not the I do the PTA volunteer thing. I love all of that. But I feel like my ambition is simply to say I gave the most of what I had to leave the world a little bit better. And that comes at the cost of some other things. But the ambition now is simply to say for the greater good, because you alone are enough. goosebumps everywhere. I think it's really cool to talk about this, to say, you know what? I don't watch TV. I don't need to go to the PTA meeting. I don't need to know what's going on in politics. I do me. I don't need to go lay on a beach for two weeks and not do anything. I have a feeling that you're the type of person that if you go on vacation, you're also creating content or reading personal development books or listening to podcasts.

41:10Or not, but I go in with the intention. Sometimes it is a working vacation. Let's talk about that. So the intention of rest, because I think there's a lot of really ambitious people listening to this podcast, and there is an undertone of, oh, if I take a day off or if I rest, it's I'm being lazy, or it's resistance got to me. But I think that we're on the same page when we think about intentional rest, because I know we've talked about this before. If you actually make the recovery a task, and it's something that you have to do, and it's intentional, talk to me about how you do that, and especially how you do that like with your family to be a mom.

41:45Because I want to segue into the fact that you are also an amazing mother and wife. That is like the kindest thing you could say. I think that's the thing I take the most pride in. Yeah. Honest to God. So before I move on, I want to go back and say something because if you cut me open, a bald eagle flies out. Like I am America's girl. Like I love this country. Just because I don't pay attention to politics in the finite way, I absolutely do enough research for me to make an educated decision and to vote. Important. So I just wanted to make sure like I don't abdicate that. I think that my father immigrated to this country and then earned his citizenship by enlisting in the United States Marine Corps.

42:19And I deeply, deeply understand, like, the right, the privilege, and the power to vote. So just want to clear that out. I was like, oh, but that's America. Okay. Where were we going? Where were we going? We were going with intentional rest. Yes, yes. Okay. And family time. Yes. So we have gotten to a point in a relationship, J.D. and I. J.D. is my husband, best friend, business partner. and we now classify our vacations. And it's either going to be rest or it's going to be intention. And we will take breaks to go somewhere with intention. Sometimes we go together as a family and sometimes I go alone.

42:54So most recently I went to a facility called Sensei and we've spoken to, oh my gosh, Jen. We talked about this. I called you from Sensei. Yes. And I said, I have no technology. I'm not in anything. I lock my phone away in a case. I went back up to the room. I brought my phone out because I said, when I was journaling, I saw something for you. And like we had, what is it, like five, seven minute conversation. I think you were walking and I was out by the pool and I was like, there's these things that are going on. So when we talk about that, that for me is to go in and to not have technology. That is for me to go in and say, what do you want?

43:27Are you mapping to happiness? Are you mapping to purpose? What is missing and what needs to change? And I don't think that we give ourselves enough opportunities, at least I didn't, for years. to actually simply say, I have one life. Am I doing the thing I want to do or am I doing it because it's been done? Then we have rest vacations where it's just, oh, I'm just gonna read my fiction books. We are gonna make sandcastles. We're gonna go to museums. We're gonna be completely and totally off. And I make a lot of time for active rest. And I think it's so important to schedule it. And so when I go away to those like intentional, like what am I doing with my business, my life, I actually schedule out what I'm doing.

44:12Like I will schedule out Reiki. I will schedule out meditation. I will schedule out health and wellness, yoga. This is when I'm journaling. This is when I'm walking. This is when I do the museum walk. It's literally a structure because I have to break the frame because we come into it and we're like social media, work, slack. And I'm like, no, no, no. I'm breaking the frame. But in order for me to break the frame and not get tempted, I'm like, okay, so now I'm doing this. and now I'm doing this and now I'm doing this so that when I leave, I am inordinately recharged because I went in specific with what I wanted to do.

44:45And you have an amazing husband who takes care of your baby girl while you go do things like that. Yes. You have a quote unquote non-traditional family. Yes. Tell me about that. In like so many different ways. So our daughter found us in February of 2020. She picked us as her mom and dad. we met in Las Vegas, Nevada. Best, best thing to ever happen. Man, see, I can't even talk about her. She's the best thing to ever happen to us. Changed us inside out. It's made me so much more purposeful, so much more intentional, a lot more, a lot softer. I used to joke, you knew, you've known me for years, far before Luna came into our lives.

45:21And I used to joke, I would be like, oh, like, what are tears? They just fall. Like, why do some people have them? Because I don't really feel like I get them. And then I was like, I just say her name and then I start to cry. She's just this beautiful, beautiful human who has changed so much so. And her coming into our life has really challenged the way that I see time and the way that I see motherhood and the way that we, barring some miracle, this is our family. We have a family of three. And we get one first time of anything. And so I always remind myself in like the peaks and the valleys of business, I have it all.

45:54In the valleys and in the darkest moments, I have it all. I have a healthy daughter. I have a phenomenal husband. I have really, really, really good friends that I can call anytime. I said my family's dysfunctional, but we're very fun. And I say it jokingly because they're such good, good people. I have it all. And I never want the business to infringe on that. And I think having her has been a spotlight on really grounding. you've won you've won wealth is defined by the health of your mind and with her i have a deep understanding of my wealth and my wellness of mine and yes we have an untraditional marriage in that my husband and i are co-founders we built every business together and we adopted her at the start of the pandemic and so it was this really transitional point of our life we had sold our house we were going to be building another house and then like the city closes down and we have nowhere to go.

46:49Nobody's renting houses because it's the start of the pandemic. So nobody knows the world is falling apart. The only place I want to take us in, it was literally the inn. We're in Bethlehem. And I was like, there's nowhere for us. I was like, this is apartment complex. And we're like, we're moving in. We've got a two-bedroom apartment. This is where we were. And it was just the three of us. And I had no idea. I was so worried. I was like, oh my gosh, what's going to happen? But it was the best thing for us because it was just the three of us in a nest for over a year. It was just the three of us for over a year in this tiny little nest.

47:17best thing that could have ever happened in our entire lives because the bonding was so rich and it was so deep and that was our entire world and that was her entire world and so we are both a part of the business and we would bring in a nanny during working hours but it's the three of us at home we had since moved into our home and when luna turned three jd said over date night he said you know i've been really feeling this call we have one first time for anything and i want her to have a full-time parent. I was like, great. And I thought he was saying something to me. And then he said, I want to take a step back in the business and I want to be her full-time parent.

48:00I was shocked. Wow. And it literally felt like it came out of left field because we had had like this really powerful system, like this thing that was working so well for us. And I felt like in a moment I had to mourn the current and then celebrate the current. And I was like, that's exactly what I want. You are the best, best thing to ever happen to her. And so still to this day, just like three days ago, he's like, you know, I'm a full-time dad. And I was like, yeah, well over a year now. He's like, right. He's like, I felt like I kept on thinking that part of my identity was tied up in this and he still does a few things in the business.

48:37Our COO has really stepped up and done so much and taken on. And she's a mad orchestrator of the thing that we're building. And JD is very happy in his role as a full-time dad. And it's beautiful. It's very untraditional. And we celebrate it. We're like two just like hippies, like figuring out our way. And like, she's four and a half. She probably should have been in preschool. She probably should be in TK. We're still figuring that out. I was like, listen, she's fine. I was like, she's going to be fine. And people are like, well, aren't you worried about social acclimation? I was like, I was homeschooled until high school.

49:10I didn't learn how to read until I was 11. I still to this day don't know my multiplication tables. I don't know the state capitol. Like, I don't know a lot of stuff. And I'm doing just fine. I think she's going to be she'll she'll be okay. I know. Untraditional. Untraditional, but doing it your way. And about like, I guess where I want to segue now is an important conversation. People ask me about this a lot. And I want to hear it from you. You're often in a lot of rooms where you're the only woman. A lot of you're not masterminds that I know that you are one of the only women you go to a lot of events where you speak and you're one of the only women.

49:44I'd love to hear how you go into those, like the mindset around being the only woman in the room, how that feels, how people treat you, or is that empowering for you? Do you wish that there was more? Like, what's your take on this whole concept of like, I've heard a lot of people say like, oh, there's not enough space for women. There's not enough women in this space. There's not enough women speakers. I just, I'm not going to say how I feel until I want to hear your outlook. Well, I mean, I like to look at things from a non-emotional perspective and just use data and analytics. If you look at the business space and how many companies are women-led versus male-led, and then the representation of people in the industries who are leaders of said industries, it's wildly disproportionate.

50:26If you were to look at the amount of funding that businesses actually get, it's so wildly disproportionate to actual representation. So instead of somebody like, who cares about my opinion? I'm just saying fact and analytically, it's wildly disproportionate. And if there is a system, a game that is not supportive or rigged against one, I have a problem with it. But the only way you change the game is by playing the game and being a formidable force in the game. So do I wish things changed? Absolutely. But I believe that change is an activation from within. So if I want to change the system, get in the damn room.

51:06And sometimes that means paying to be in the room. Sometimes it means to barter to be in that room. Sometimes it means to ask a favor. And so you want to find your allies who say, are you going to make space for me in that room? I think we have an unbelievable opportunity as women to get into rooms. And I find it very, it's like almost like my secret unfair advantage. I like going into the room being the only woman. I feel like we, I just feel proud. And I feel like it's almost, I have the opportunity to, for more people to look at me, for more people to listen to me because I am different. Because if there's a lot of men in the room, I'm the one that's different and people are going to remember me.

51:41And if I can go in there and I can be like, look, this is how we're going to show up and we're going to break the space open for all of the other women. Like I am proud to do that. And I'm not like a, woe is me. There's not enough women here. I'm like, let's go. Let's show them what's up. But also at the same time, I think you need to give yourself credit in that you and I both come from the school and belief that we say other women's name in those rooms. Always. And it's always like now I make it part of my process. If somebody asks to speak, I want to know who else is speaking. I want to know are there people of color?

52:12Are there women? And if not, then I'm like, have you guys considered it? Because I have a great, like, I'd love to recommend people. Or afterwards, I'll say, like, I really love this. Here's a few other people who I think you should consider for next year's events because I do believe that it's not enough to be a single representation. And you've embodied this plenty of times. I know I've seen it up close. It's not enough to be different in the room. And it's not enough to break a frame of what people perceive a woman to be in the space. It has to be that you're opening doors for the people behind you.

52:40It has to be easier for the next person to get a place on the stage or a place in the room or a seat at the table. If it's not, we didn't do our job. Amen, sister. Yes. Okay. So I don't even know what to, oh my gosh. Okay. Here's what I want to hear from Jasmine Starr, just like as we close this up, because we went everywhere. We went all over the sun. And I'm so, I just, I'm in awe of you. I love, I could talk to you for hours and hours and hours. And we'll get to do that in a few days. I know. I can't wait. Oh my God. So you're creating such an amazing, beautiful example for your daughter, Luna.

53:13Every single day, you just live, you live it for her. You show her by your actions. if you could tell her one piece of advice like she's about to go start her life she's in her 20s she's gonna go do it she's excited she maybe doesn't know what direction she's gonna go in but she's like going off and you're saying okay luna you know take have your wings and fly and go do your thing if that was happening today what would you say to her i would say do it all and do it fast and take bigger risks than you're comfortable with. And do not revel in success and do not despair in failure. Continue pushing yourself because life is about the experiences that you create and who you meet and who you help along the way.

53:58I hope that you bet on yourself. I hope that you take doubt and disbelief and you succeed and that you show people what's possible with the little or the much that you have and never forget to give to others who may not have had the same opportunity that you did. And that's where we will end today because there's nothing else that I need from you. And I cried twice on this podcast. Good God, girl. Oh my gosh. Wait, is it, did you cry if the tears didn't fall? I call them gangster tears. They kind of like build up, right? You get it together, gangster. Okay, we don't get the best kind of because you don't mess up your eyelashes.

54:36That's right. Right. That's right. As long as the eyelashes are intact. I appreciate you. Thank you. Thank you. I think that sometimes people can see like a tough shell and that I am, but like, it's just like a pile of mush on the inside. And I think that this podcast just allowed people to see a different side of me. And I just want to say, thank you. I love you. I love you. I know that side of you. I get to see that side of you. And I wanted the world to see that side of you. So thank you for being here. I hope you found this episode as insightful and inspiring as I did. If you're ready to take what you've learned and apply it to your business, then don't forget to share this episode with someone who could use it.

55:07Thanks for tuning in.