In short
The Jasmine Star Show: Episode Summary and Notes
Podcast Overview Title: The Jasmine Star Show Host: Jasmine Star Description: A conversational business podcast that explores turning passion into profits, featuring business advice, coaching sessions, and tactical tips for entrepreneurs.
Episode Title
The Content Strategy That Built a 7-Figure Business with Tallene & Sirak from PCOS Weight Loss
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Episode Summary In this episode, Jasmine Star discusses content creation with Tallene and Sirak, the founders of PCOS Weight Loss. They highlight how aligning content with strategy and purpose can become a powerful business tool. Tallene and Sirak share their journey from self-doubt to successful entrepreneurship, providing actionable insights on content strategy that can help entrepreneurs grow their businesses.
Key Themes and Discussions
- Introduction of Guests
- Tallene & Sirak: Entrepreneurs who built a thriving business focused on the PCOS community.
- Background: Tallene is a registered dietitian who has reversed her own PCOS, while Sirak transitioned from being an engineer to working alongside Tallene.
- The Power of Relatable Content
- Creating Community: They emphasize the importance of relatable content that resonates with audiences, leading to community building.
- Importance of Video Content
- Video as a Tool: The transition to video content, especially on platforms like TikTok, was crucial for their growth.
- Overcoming Self-Doubt: They discuss overcoming fears of authenticity and self-presentation.
- Content Creation Strategy
- Batching Content: The ultimate efficiency hack is batching content creation (e.g., filming multiple pieces in a single day).
- Content Buckets: Organizing ideas into categories to streamline strategy and production.
- Engagement and Algorithm Adaptability
- Staying Agile: The importance of adapting to changing social media algorithms and audience preferences.
- Business Growth vs. Brand Growth
- Different Focus Areas: Understanding content that drives direct business growth versus content that builds brand identity.
- Connection Over Followers: Highlighting that genuine connections lead to conversions, rather than just focusing on follower counts.
- The Emotional Side of Content Creation
- Navigating Challenges: Discussing the emotional highs and lows of creating content, especially when working with a partner.
- Effective Hook Techniques
- First Three Seconds: The necessity of capturing attention in the first three seconds of video content.
- ROI of Content Creation
- Long-Term Value: Emphasis on the long-term return on investment from consistent, quality content creation, regardless of immediate conversion metrics.
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Key Takeaways
- Align Content with Purpose: Create content that resonates with your audience to build community and drive business.
- Batch Production: Optimize time by batching content creation rather than producing it daily.
- Engagement is Key: Focus on building genuine connections with your audience rather than just accumulating followers.
- Utilize Feedback: Regularly review audience engagement and adapt strategies accordingly, leveraging popular content themes for growth.
- Leverage Trends: Use trending topics and formats to drive content that resonates with new followers and retains existing ones.
- Invest in Your Strengths: Focus on areas of content creation where you excel, while considering outsourcing elements that drain your energy or take too much time.
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Related Resources
- Connect with Tallene & Sirak:
- Instagram: [@pcos.weightloss](https://www.instagram.com/pcos.weightloss/)
- Website: [PCOS Weight Loss](https://www.pcosweightlos.org)
- Related Episodes:
- [How I REALLY Feel About Creating Content in Public](https://podcasts.apple.com/us/podcast/6-min-how-i-really-feel-about-creating-content-in-public/id1479619320?i=1000656484300)
- [How to Create Content That Removes Objections and Increases Your Sales](https://podcasts.apple.com/us/podcast/how-to-create-content-that-removes-objections-and/id1479619320?i=1000644326237)
- [Creating Content, Testimonials, and Your Next Offer | Q&A](https://podcasts.apple.com/us/podcast/creating-content-testimonials-and-your-next-offer-q-a/id1479619320?i=1000675743358)
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Final Thoughts This episode highlights the importance of strategic content creation in building a successful business, especially in niche markets like PCOS. By sharing their challenges and successes, Tallene and Sirak inspire listeners to take actionable steps in their content strategy.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00If you've been feeling stuck in your business and wondering if you're the reason it's not growing faster, I have something for you. I'm hosting a free, no-pitch, live class called Three Money Beliefs That Made Me Millions. And I'm sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months. This isn't fluff. It is a surprising strategy that changed everything for me, and I want to share it with you. Like I said, no pitch, no fluff, just you and me talking about how we shift our beliefs around money to make you millions. Save your seat now at jasminestar.com forward slash millions.
0:32I can't wait to see you there. Welcome to the Jasmine Star Show, where we talk about business marketing. And today we are getting really granular, nerdy, and oh so fabulous about content. I couldn't be more excited to introduce to you Talene and Sirac, brand new friends, podcast guests, and we're neighbors. Here's the crazy thing. As the team and I were getting to know Talene and Sirac and we're preparing to come on the podcast, she said, Jasmine, I actually saw you leaving a five o 'clock workout and I was working out at 6 a.m. And I was like, oh, yeah, we're here. I'm a fangirl. Oh my gosh, not at I was like, should I say something?
1:05No, you should have. You should have. You should have. Although I'm very like focused. So I probably just like walked in and walked out. Okay. Anyway, see, we're already talking. This is the idea of what this conversation is going to be about. What I wanted to do, and this is the goal and the intention of the podcast, is I deeply understand that creating content can be a struggle and it could also be an opportunity. It's just what label do we want to apply to it? And one of the things that I've been so impressed by Talene and Siroc is their ability to say, yes, it's work, but it's an opportunity.
1:35And so what I want to do today is I actually wanted to get into the nitty gritty about creating content. Now, what you're going to hear are two separate businesses. I actually don't know their approach. I know what is on the outside and people can look at my content and they know what's on the outside, but people don't actually know how the sausage is made. So today we are going to be talking about granular components of creating content, what's similar, what's different. And then at the end of it, my goal is to be able to distill action items for listeners to take and say, listen, you might not be doing it in the same frequency, but can you do some things in your own way for your business to grow and market?
2:10So welcome to the show, to the shallow. Welcome to the show. I really am happy you guys are here. Thank you. Thank you for having us. We're so excited. We were mentioning earlier before the podcast started, but being on here is like full circle for us because when we first got started back in 2020, 2021, like your podcast was one of the very few we were listening to, to learn about business, content creation, everything. I think so. It's an honor to be here. Thank you. Oh, you know, when I heard it, and so my reaction now is because that's the second time I'm hearing it. And so my first reaction was like, no, Tommy, are you serious?
2:38Because it was just so exciting because I look at, nobody would ever look at your content, your following, the size of what you guys have done and built and think that 2020, 2021 was the inception of it. And so this is a testament. And so let me just get through the braggadocious components of what it is they do. And then people who are watching and listening can figure out, hey, if it's resonant or not. So millions of followers on TikTok, hundreds of thousands on Instagram. Fine. But that would just be that they can create content. But what they have on the back end is a legitimate business supporting the PCOS community as well as an app.
3:11And so we're talking about memberships. We're talking about business. We're talking about content. And while we may or may not be touching on the components of it, what I want to talk about is the front-end component of content and how it pushes for business growth. Because in a lot of circles that I run in, the biggest question is, it takes so much time. It takes so much energy. What is the direct ROI? And so I've never tried to convince anybody the importance of it. You guys somehow saw it and said, this is how we're going to be using it for the business. So tell me, business first, then content, or did you just start creating content that led to the business?
3:43What does that look like to set the stage for a lot of people who are getting introduced to you today? It's definitely content first. Like it was not business first. It was absolutely content first, creating content that's relatable. I have PCOS myself and I've been able to reverse it. So I just wanted to help people figure out how to reverse it themselves. And then when we saw these amazing comments of people with their minds blown about like tips that I'm giving, I was just like, okay, well, we can roll with this and continue. So when you start creating your content, you're not saying, oh, I'm going to do this for a community and for millions of followers.
4:16You're doing this because I have a problem. I have found a successful way to overcome it. You start sharing it. But what are you doing at this time? Like, what is your job? What is both of your lives look like? Because at this time, you guys are together, right? Yeah, rewind 20. Okay. Okay, so I was a registered dietitian and I had an office. I was doing one-on-one coaching for women with PCOS. Okay. So that was going really well and I was making social media content and I was getting more one-on-one clients and I was able to help people. I think at this point you had about like 10 ,000 followers.
4:44You were getting close to 10 ,000 followers on Instagram. And I wasn't working with her at the time. At the time, I was an engineer and Tanya started the whole thing herself and had her own practice. Yes. So once 2020, like the pandemic hit and, you know, content creation started to become more popular, TikTok came around. Yeah, TikTok came out right around that time. And then I was starting to help Talene with filming because even though I wasn't really involved, I would keep telling Talene like video is king. You got to make more video content. You got to go live. You got to do like stories.
5:17And to be honest, if you remember Talene, you were a little bit like hesitant to go like to do a lot of stories or to do a lot of lives because it was very new at the time. Exactly. It was new at the time. I was self-conscious. I didn't know what to show on stories or how to tell a story. Pause. So question number one, Sirak, what made you think like video is this, you have to do that. And then secondly, can we talk about what you were self-conscious about? Because before we get into logistics, I need people who are watching and listening to be like, where do I fall on this spectrum? And how probable is this for me to do what somebody else has done?
5:49So I'm just trying to set the stage. Oh, yeah. That's a great question. well i think like content is king back then and still now because like without content like content is literally your your free marketing like it's how you market to your audience as an engineer what is making you say this because you're consuming the content as a consumer or yeah like i've always had a great way of like watching content and being able to connect to it and seeing like the in-between like like what's so good about the content and what people like resonate from it yeah and what i really thought i've always thought this was give as much free content as possible because I feel like a lot of people are afraid of like, if you give too much content, people won't look at your website or your product.
6:26And I completely disagree with that. I think give as much free content as possible and people will like trust you more and will be willing to try your membership or your supplements or et cetera. And that's like been our motto since day one, as much free content as possible. That's funny because when I hear Surak talk, I hear an engineer. He looked at something and said, what are the pieces and how does it work? And let me just reverse engineer. And I'm like, oh, very logical. highly okay so you could see this from a strategy i understand it even though i'm not at the time a creator of it i can understand why it works and he turns to you he says yeah you have this ability and then what comes up for you so he's like texting me from work he's like you post stories you have no stories today how come there's no stories yes yes i'm like at this point i i'm creating a course like i'm actually i'm listening to your podcast i'm doing stuff and i'm making like static posts back then it wasn't video yet so I'm like hiding behind the camera I'm not showing my face as much on stories I'm afraid to make videos but then some of the pain point like some of the things that I was scared of was like what are people gonna think like what is my family gonna think or like what are the people I know thinking of me behind the scenes you know are they judging me I'm showing my house maybe the things I'm cooking they don't like it or it's weird or like maybe my hair doesn't look good today or like all kinds of limiting beliefs to tell you that like I shouldn't post but honestly good thing I like overcame that because everyone wants to see something relatable like people don't want the fake you like putting on a show on stories they just want you to be yourself like even if sometimes I post without makeup I have dark circles around my eyes like I'm middly stern like this is what it is and people dm me and they're like thanks for being like authentic like i have the same thing and i'm like okay yeah like i don't care kim k has dark circles too like i'm not gonna be self-conscious so it it actually built my confidence and like encouraged me to be able to like put myself out there and help more people at the end of the day like people are being helped so action was the thing to help you overcome the insecurity yeah just doing it like how nike says it just do it okay it's hard but just do it anyways and see what the positive results that come from it and like let that feed you.
8:40Okay, now let's make the jump because somebody's like, well, maybe kind of sort of I buy what they're kind of sort of saying. At the time you have a practice, you're doing one-on-one for PCOS, and then now we're in the pandemic. You're probably not meeting one-on-one with people so much, right? And so you begin to make more content to work on overcoming by taking action. And then what in the content journey made a light bulb go off for you to say, okay, we can structure the business differently. I think when TikTok came around, we were like, we need to change this up and start making videos. Does that answer your question?
9:10Yeah, absolutely. Well, something must have happened for you to say, okay, I have a business that looks like this, and my partner is an engineer. But I'm pretty sure TikTok really plays into this. At what point do you take a step back and say, that business model no longer serves us. We're going to try to do something. Was that content forward? Or was that like a response to, hey, we can't handle the volume now. So we have to change the business because of how effective the content was. I would say not only did the pandemic make us go towards doing a membership, but also the price point because the membership isn't as expensive as one-on-one coaching and you can serve more people that way.
9:47And people can gain this knowledge that, you know, after a certain point, like you're kind of repeating yourself when you're one-on-one coaching. Of course, you're like giving curated advice to somebody, but you could also put it in a nice, beautiful, informative package and teach people in a more affordable way, like what you're doing. And then you help so many more people with PCOS. I want to put a, I'm going to put a pin there because something that you had said that was one of the things I found the most appealing about you is the level. Cause before people come to the podcast, I like to do a very deep, deep, deep dive if I don't know them personally.
10:19So we were introduced by way of a mutual friend. And then when we were chatting via email, you had said, oh, I saw you working out at the gym. And I was like, okay. So we must have been having similar orbits that have intersected. But then I go deep, deep, deep, way down the rabbit hole. And I think to myself, one of the things I found the most appealing, and I say this in the highest regard, is you guys are saying the consistent message, the consistent message, the consistent message. And so I think to myself, you had said, when I do my one-on-ones, it's a consistent message so we could repackage this.
10:42And so I think to myself, okay, the very thing that changed the business model was the very thing that works effective on content. But we'll put a pin in that. Sirak, were you going to continue on that iteration from the business? Like at what point from engineer are you entering in the membership when she says, okay, we're changing? I mean, it was because COVID happened. So we're spending a lot more time home. So I started helping Talia with actual filming and I start forcing her. I'm like, okay, we're going to film today. We're going to film some videos. And then they start going like more viral and more viral.
11:06We're talking about like the millions of views. And then it comes to a certain point where like, obviously the membership is growing. We're able to serve more people, give them a more affordable option because not everyone can afford, you know, thousands of dollars with one-on-one. So with the more affordable option and like the video is doing well, we looked at each other and said, okay, this business is growing. We're helping so many people. This community is growing. Are we going to go full force? Like we asked each other, like how serious are we about working together? And at the point we loved working together.
11:32We still do. And it was like a very clear decision. I'm going to quit my job as an engineer. It took me 10 years to become a nuclear engineer. But I basically said, I find this to be way more passionate, way more, I'm way more into helping people versus like just doing boring stuff on the computer, which is what I found it to be. So quit my job and joined her full time. And that really just snowballed everything. 2021, right? Wow. Oh, actually 2020. Like six months after the pandemic started, I quit my job as an engineer, like a stable job with everything. Because again, it was way more fulfilling.
12:05And then we were like, people must think we're crazy. You're quitting your job in the middle of a pandemic to be a social media person. And back then it wasn't like this popular either. so people thought we were crazy. Yeah, my brothers were like, are you sure about this? Like maybe just go like half-half. People were calling to stop us. Yeah, my co-workers were like, we'll always have a place for you here when you decide to come back. I was like, I'm not coming back. Like I never had a single, like I had no doubt, like 0 % doubt that we were going to make it full force. So when it like all guns over.
12:36Okay, so we're at this point in the story and we don't have to get into the business necessarily, although this podcast, but the business of business. But I want to focus a lot of our attention in the how. What were you doing then when you first started? Because there's a lot of people on their journey who may not have a Ciroc, right? They might not. So let's go back a little bit before like Talene, you're making your own content. How often are you showing up then? And how long is it taking you? So right now at the time of this recording, video is still queen. It just is unrivaled. So as we think about that, let's go back to the version of Talene who is stepping away from the still photos, being more in front of camera and on video, and you're doing it solo.
13:13Let's go to that person right now. How many pieces of content were you making at that time? How many times were you posting in a week? Forget me. I was posting three times a day. I was doing static posts three times a day. Back then, right? Yes, yes. So we're talking about early videos. Static posts three times a day. Three times a day. That was so much back then. I would sit there and I would batch prepare them. I would sit hyper-focused, batch preparing static posts. How long was the static post taking you to create? It took me like 40 minutes per post. Okay. And I would sit there for like an entire Tuesday.
13:42Cranking them out. Okay. Okay. Then video. And then Sirac's calling you or texting you from work and be like, get on video, get on video. When you start making videos for stories and or TikTok, because TikTok predates when we started using Reels. So you guys got on and you guys were getting trained. Yeah. When you start doing stories and when you start doing TikToks, how long are they taking you to create a TikTok? An hour each maybe minimum, right? For a video? For a video. Sometimes faster depending on like the… Sometimes fast. So back in the day, when she was first starting. Back then it was hard.
14:13The editing was weird. It was hard. Yeah. So there's like a process. So initially what we did, we would basically just record a random TikTok every single day. And after doing that for a couple of weeks, a month, it was like very disorganized. It wasn't working out. So we decided, okay, we're going to pick one day out of the week and film that day. To this day, that's still Wednesdays, which is supposed to be today, but we can end with today. So I have a more, I'm throwing off your schedule. Thank you so much. Hey, I'm here for it. I don't care. I make no apologies. Yes. Okay. So at the time, how long were you creating your daily TikToks before you said, this is not going to work?
14:46Like, are we talking about a couple months? Are we talking about a couple weeks? Because what I want to do is I want people to be in the front row seat to be like, yeah, I'm recording a TikTok a day or I'm recording a reel a day. And that's just so disorganized. How long did you guys hit the point where you said, okay, now we're going to have to batch in some capacity? A month in, maybe like a couple weeks to a month in. We're like, okay, this is not efficient. This isn't working. And at that point, we literally made like, I would highly recommend this to everybody. like make it organized a schedule for everything like monday monday through friday each day should be specific theme like tuesdays are meeting days wednesdays are content filming days and other days you know fill it in as like works for you but that's what worked for us after then and what really helped also is like organizing what you're going to film not just like going into it and being like okay what am i going to film today what are we filming today and just trying to find some random ideas instead what i would do back then is one thing i highly recommend you got to watch TikTok or Instagram or your preferred social platform all the time.
15:41Like meaning go through content, like watch it, actually absorb it as the person who uses that platform. And then from doing that, you're going to find content that resonates with you. I'm not talking about finding stuff and copying it. I'm talking about finding people you like, like people like Jasmine, who makes great content, but also finding people in the health field or whatever your field is and seeing what works for them and trying to see how you can make it work for you. And then make like categories you know like we had at the time like five or six different categories of different topics for example like weight loss or insulin resistance things that resonate with PCOS and then we would put different content ideas into each bucket and then when we got to filming that day okay wait I'm so sorry oh yeah so I kind of went a little bit advanced yeah no no no so no it's not advanced that's the conversation we're having I'm going to slow down okay and I'm going going to break it down into pieces right now.
16:32Okay. So you are recording one a day. You realize after a few weeks, not effective. We're going to begin to batch. So when you say we're going to begin to batch, Talene, what is the conversation that you are having with each other to say, this is how we get organized? Because how organization works for me is probably different than how it works for you. Or maybe not. I don't know. What are you saying? What are we getting organized? What, like literally put yourself back in that and like, what are we organizing right now? Yeah, that's a good question because it feels like a tornado and you don't even know like what you're organizing.
17:01You don't know what your categories are. Like you, what are we doing? It's just a mess. I'm consuming or like, am I consuming too much? Am I not creating enough? Like there's this like mental battle. So what I, what we did together is like really understand what pain points people want to learn something about and create like a list of those. Okay. Pause. Y 'all, did we just hear what happened? They did not go from, we need to make content. I'm going to consume content. It's we need to make content, but what are we about? Like, what is, what are we talking about? That's the hardest thing. And that's where you started.
17:34Okay. Bravo. You have to like, look within like, who are you trying to help? What are you trying to say to people? Like, what is your thing? Like, what are you doing? Right. What are they asking? What are the common questions? Exactly. So we sit down, we think like, these are the pain points. People with PCOS have insulin resistance. People with PCOS have a bad experience at the doctor's office. This is something people want. Those videos about the doctor's office tend to do really well. So we should make more about that. So we created the buckets. Okay. How many buckets did you have? I mean, loosely.
18:06Maybe like 10, right? I don't know. Like six to eight. Yeah, six to eight. No more than 10. Okay. Yeah. So this is really helpful. You guys get to planning out the content. You have somewhere between six and 10 buckets. And then you say next Wednesday is our day. Right. But when you say, here's our buckets, what's the lily pad from here's our buckets. Next Wednesday we record. Then what? What's in that middle part here? So one of us would be in charge of basically organizing what we're going to film that day. So it's usually me because we have different roles. Like she does all of the static posts and I'll usually plan out the videos.
18:39So what I would do is like Wednesday morning, I look at the list of six to eight categories. And then I would pick the ones that we're going to film that day. Maybe one or two from each. And then that way everything is ready to go. And there's no like, oh, what do we do? like you know everything's just like ready to get filming at 12 p.m. Now when you say I have everything and I'm get I told you I'm gonna get super granular because people hear this and like okay but what do I have do I have an inspiration link do I have the copy already done do I have like what do I do I know where I'm filming it in the house like what what's on what is what looks like your organization for each piece of video yeah so they'd be like imagine excel sheet with different columns there's gonna be one with a link of an inspirational post like Like a post that inspired us that could be like, oh, we can make this, we can change this around to make it about PCOS and about what we want, the topic we want to talk about.
19:25So we put the inspiration link and underneath it would be a script or essentially what we want to say bullet points. Because a lot of times after a while, you don't have to read a script. You just know the information off the top of your head. So kind of like either short bullet points to give our interpretation of that post and basically going from there. Beautiful. So Talene, it's Wednesday and you have how many pieces of content? you have your six to ten buckets but on a given wednesday not now but then how many pieces of content were you recording in that day so much so much like 11 or 12 yeah oh 12 i think yeah because we would take the tiktok content what we would do is we would post on tiktok and if it did well we'd post it on instagram even though there was no reels back then you can still post videos as a post so we did that loophole you guys that's gangster oh you guys were early yeah it was one the reasons why our instagram like blew up back then it still blows up now but like we kind of got like a jump start in there before the official reels came out oh yeah we made a lot we were posting like two three videos a day no oh yeah on on tiktok yeah we would post three times a day on tiktok and then the good ones like the ones that would do well we would move that to instagram so tiktok was kind of like an experimental ground it still is like we still treat tiktok as a okay post there first.
20:40If it does well, post it on Instagram. Okay, I'm jumping ahead. I'm jumping ahead. I'm jumping ahead. What do you guys experience now? Like, do you still feel like TikTok is a good fertile ground of testing? Or have you feel like the audiences have shifted and become a little bit more distinct in that people on TikTok want it to look and feel a certain way and people on Instagram want it to feel a certain way? Or do you feel like the clean testing ground has also parlayed over, oh, it did well on TikTok. It's probably overindexed to do well on Instagram. Do you feel that it's still the same thing?
21:07Not always though. It's not always like it did well on TikTok, so it'll do well on Instagram. Sometimes it doesn't do well on TikTok and it does well on Instagram. So it's like cooking videos, for example, like sometimes, or I don't know, some of the videos, like more personal things. Yeah. It feels that on Instagram, people like the personality of the person posting more. So if they see like, like a certain post that won't do good on TikTok is something of Talia sharing a day in her life with more detail. We put that on Instagram. It'll do much better. Exactly. Yeah. And it still resonates from back then till now.
21:43Consistently is that TikTok we feel isn't as close community as Instagram is. I don't know what that is. Maybe because people scroll way more. People just like binge through content a lot more. Less follows, more just views. I think that translates to you know not as much of a close community there beautiful okay so now we're going back you guys are experimenting with this batching one day a week and you guys are doing 12 pieces of content how long are you doing that and at that frequency is that something you guys have kept up since is it lessened what does it look like now in regards to creating content four and a half five years later well i think we did that for three years right yeah like about two three years yeah yeah and then we lowered it to two posts a day for like a year on instagram on tiktok oh wait no Do you want to know TikTok or Instagram?
22:30Let's talk about both. So how about we contextualize for the watcher and for the listener. Prior, like 2020, 2021, three times on TikTok a day. And on Instagram, a static post. And then whatever videos did well. So we would generally say two to three times a day on Instagram. And then two years into it, you decrease on TikTok from three to two a day. And on Instagram, two a day? No, we stayed at three. Okay. With the static post for a while. Okay. Okay. And so then at what point are you at now? What is the cadence and frequency look like? Because the algorithms have changed so much in four years.
23:04About 18 months ago, we decided to only post once a day on Instagram, either a real or a static post. And even just overall, like the weekly content, maybe six to seven piece of contents a week. On Instagram? On Instagram. Before it was like 12 to 15 a week. And the reason why is to what you were saying before, like the algorithm has changed. And I also think once an account gets much larger, you don't need to be posting like three times a day because that starts to become a little bit spammy or maybe not as much value because it's just like a lot of content. So pause here. For somebody who has maybe the same around the same size, right?
23:41For somebody who has somewhere between 3 ,000 and 8 ,000, would you still suggest only posting once a day or three times a day for that size account? I would say three times a day. I would say three. Really? So why do you guys say that? I mean, I think at that size, and I still think 3 ,000 to 8 ,000 followers is still very good, but you want to just put as much out there as possible because that content is the only way you're going to grow. Doing once a day is good too, but I think at that point, you need three times a day to get as many eyes on you as possible and to help you grow as big as possible.
24:12It also gives you an opportunity to express what you're trying to say better. You're posting three times a day. You can say it three different ways, see which one does well, you know? Okay, so when you guys are posting three times a day on Instagram, how many of those posts a day were video on Instagram? Two at first. Yeah, two and then one static. So if I do the math correctly and you guys are recording 12 videos on one Wednesday and you're posting two videos on Instagram, there's still a gap there, right? Because it's 12 pieces of content and theoretically it would be 14. Am I a mathematician or what?
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24:47Oh, you're good. We have some nuances. Sundays we no posts and then Saturday will be just one just because of like no I love this no I love this no I'm just listen I'm already thinking about the YouTube comments you're like the math ain't nothing I'm just asking all the questions no of course no but I do the same thing I actually feel I don't normally I post once on a weekend so sometimes it's Saturday sometimes it's Sunday but yes I agree okay we need a boundary yes absolutely so you guys still have your Wednesday batch days yes has anything changed from the way that you prepare in the past than you have now Yeah, I would say like for one thing, we've gone through some pain points in the last year, which is, you know, at some point, you're making the same content over and over again.
25:27Yeah. So it becomes... Can you explain that though? Like when people say that, what do you really mean? Like when you say you're making the same content, explain to me like I'm five. What do you mean? Well, I was going to say like, because a lot of times you're answering the same questions over and over again. And sometimes you may feel like, okay, I'm answering the same question and the person is watching the same answer over and over again. They're getting bored. But in reality, you have new followers every single day, every single week that wants to hear the same information you talked about a week ago because they weren't following you a week ago so like for example let's say you keep on answering how to lose weight with pcos that's something we answer almost every single week and after a while it's repetitive because there's no like new magical steps it's always the same thing you know it's always the first five steps are very similar so after a while you become you're not bored of the content it's just you feel like you're not serving the community as much because you keep doing the same thing over and over again.
26:19But in reality, you're actually still serving the community. It's just that - It's new people. New people. Yeah, exactly. There's this one bucket that we have, which is a woman with PCOS, her experience at the doctor's office. Typically, when you go to the doctor, when you have PCOS, you're just handed birth control. They don't explain anything. It's a very disappointing experience. So we found that making content around that is really popular on TikTok and Instagram because so many new people who are diagnosed are typing PCOS. And when they see that, they're like, oh my God, that literally happened yesterday.
26:52And that's why I'm on Instagram looking for answers. Wow, what a great way to like get someone's attention. But after five years of making the same video, saying that same message, you're like, am I still like, are we still saying this? Like, are people still entertained by this piece of content? But the truth is like Sirak said, like they are because they're new people. It is still relatable. and what you're doing is like something that someone is understanding and relating to and that's making them wanna read more of your content, watch more of your content. So if I might add another layer to everything you just said, because I think that what happens is somebody comes up and they hear, well, you have new followers.
27:30And for the person who says, actually, no, I don't. I don't have new followers in a week, right? That's a lot of people who, you know, they gain like seven to 10 and then they lose eight or nine. So they're saying, I don't get new followers. But what I would say, in addition to you will be gaining followers because whoever you lost had already seen your message, but whoever's new has not. In addition to that, only a small percentage of your followers, somewhere between two to two and a half percent, are actually seeing your content. So Talene is sitting here talking about how to, the top five things to do to lose weight with PCOS, and only 2 % of a million people actually saw it.
28:01So she has to say it again and again and again and again. If her followership doesn't even grow, she has to say it a bunch of times. And so this is like the thing that I really want to like hear again. Yes. We have to say the same thing again and again and again. So Talene, what do you tell yourself? Because I feel the same thing. I was like, I don't know how else to say it. And I've said it. And I, like you feel, I just feel like I'm the same broken violin on one string. You know, I'm like, what do you tell yourself in those moments of feeling? I've said it. I tell myself if it was easy, then everyone would do it.
28:34Like you have to put in the reps, like you have to put in the work. And, you know, I, it is hard and I'm not like trying to compare like one to the other, but like our parents are immigrants and like their life was so hard, you know, and like what they had to do to become successful was like unimaginable. And if I have to say like the same thing over and over and make this piece of content a million times, it's nothing compared to that. So we just keep pushing, like it's, you know, you just push it down and keep going, you know? So talk to me about the content. What do you think? Because there's, I don't know about you guys, but I'll just like be real.
29:10I know that there's content that will grow the business and then there's content that will grow my brand. And sometimes there's a crossover. Oftentimes there's not. Some people just want to hear from me from like a brand perspective. And then some people want to invest to go deeper. Is there a particular bucket or a piece of content that you see like, oh man, this really moves the needle for the business? Or are you just saying it's just dependent? Like what moves the needle or is there a commonality of content to business growth? I think some pieces of content, you know, you don't show the app.
29:38You don't show like exactly what you are, you know, like for example, if I'm cooking, I'm going to show myself like scrolling through the app and looking for a recipe. Maybe that will make someone think, hmm, that's interesting. Let me go download that app. But then there might be another piece of content where you don't show that. You don't talk about like what you're selling or anything on the business side. And it's just like relatable content. You know, there's like two different types. Got it. Okay. So, Siroc, if I might ask, if you guys are okay talking about it, my husband and I work together, but we do not create content together.
30:13But there have been times where sometimes I feel like he just doesn't understand like what I go through creating content, which sounds, I come from an immigrant family too, so it sounds very like, you don't get what it's like to be in front of the phone. Yeah. It's hard, right? And so, talk to me about the relationship of creating content. No, there's 99.9 of the people who are watching and listening are not creating content with their partner. Okay. So let's talk about somebody who's creating content alone. I'll get Talene's perspective prior to you being an on-hand partner. And then the conversations between you and a co-collaborator.
30:43I have a co-collaborator now creating content. So that relation, that's going to talk to me and anybody else who has like a marketing team or wants to build with that. So I'm going to ask this same question, but from two different perspectives. Singular, what are like the hard parts, the things that suck, the things that you don't want to talk about? And then what is it working with a partner when it comes to creating content? Talene. And okay, singular, the parts that are hard is like, if you don't want to show your face, you can kind of not like you can you can back out, right? And you can kind of just that day I was tired.
31:14But when you have a partner and you're committed to something, you have to show up, there's no I'm tired, like you're both committed, and everyone's going to put their best foot forward no matter what. So there's that extra pressure, which I think is a good thing, honestly. and when it comes to creating the static posts are you when i talk about singular because i know i'm thinking about the person who doesn't have a partner to create and so have you found that the static post do they perform as well as they have effective are you still creating them in the same frequency as you were then when you're posting twice or two or three times on instagram are they still mix or where are we at now back then i remember they would get like thousands of like thousands and thousands of likes because the static videos weren't yeah the static post videos weren't as popular back then it was like new but now they're not like as popular as they used to but I still think they are very important because they can teach something that's really complicated in a very concise way and someone could bookmark it and save it and it could be really helpful forever that's good that's really good I mean I'm taking notes in my mind I'm just like I'm gonna go back to some static carousels uh so what about when you're co-creating with a partner what's like a an example a story of like we're not seeing eye to eye we're bumping heads what do we do because like we're life partners we're business partners with my co-creator we're not life partners but yeah we've we've bummed heads yeah oh yeah i mean we have two i mean it's there's it's not always like just perfect there's pros and cons and when you work together there's sometimes two different mindsets to create that piece of content so a lot of times yeah a lot of times for example like i'll have an idea for a video and i'll mention it to taline but of course she's not seeing what i'm seeing in my brain so then she'll like i'll be recording I'll set the camera up and I'm like all right go ahead and then she'll do it and it'll be like completely different and I'll be like all right what the hell is that you know and like or sometimes it's just um maybe there's a mistake and of course like it takes sometimes several you know tries to get something right and sometimes after like four or five times I might get frustrated or she might get frustrated at me being really picky because I can be really picky too like it's both ways yeah so it's honestly finding common ground and learning about each other's like strengths and weaknesses like she knows that i'm really picky and i also know that sometimes i can be very picky too so i have to kind of like listen to her and if she tells me i think this shot is good i have to just be like sometimes push down what i think and be like okay this shot is good it's like not everything's going to be the deciding factor you know it's yeah what you have is good enough just move on can i ask a very highly logistical question as i would say would you guys agree that to lean is what we would call the talent like the frontward facing for the most part right i mean we can use industry standards like this is just what it is it's like right i mean here's the thing it's uncomfortable to say that but at the end of the day it's what it is like sometimes i joke and i'm like i tell jd i'm like sometimes i feel like seabiscuit like it's like it's time for her to race let's go get the horse ready but here's the thing it's like gosh i can talk to you guys about it because it's a thing that very few people can do and sometimes when you're in that like workhorse when you are the talent mentality do you ever feel like you don't understand what it is to be on this side or to run at this and then at what point what kind of conversations are you guys having for it's frontward facing and it's mostly me does one supersede the other or does he say okay no problem but it's you so let's go um 50 50 i would say right yeah yeah because like sometimes i'm the front-facing talent too like we do instagram lives together to do like something fun for tiktok we do lives together our podcast is together so i i don't really like do you mean like do i ever turn around and say like you don't know what it feels like this is kind of stressful yeah once and a couple times especially with cooking content it's exhausting like having to cook and record and then edit and make sure it's your vision blah blah blah those pieces of content are very time consuming so i get frustrated you know and so i'm sorry sirak please do you have anything to add to that I forgot I'm sorry okay no problem I saw you prep up for it and I was just like yes no um so let's go back to when you said to edit it who's editing oh one of us one of us it depends it depends so how do you do how do you break that up yeah like so for example we have like a combination of like what we call really quick and easy tiktoks where it's like trendy sounds where you just like stand in front of the camera and do it really quickly you know like five you know like just five to seven seconds of like quick tiktok videos okay but explain this for somebody who's like so we're native right so i'm like i got you guys like right so when someone's like what do you mean the native thing are we talking about the trending sounds talking over the trending music the five okay so yeah so for example like imagine the videos where there's like just like only words on screen and it's a five second video where you're supposed to read the words on screen those are really quick and easy ones where it takes like less than a minute to record so those ones we can like get them done like within 30 minutes get like four three to four done and i'll usually edit those and then sometimes talia will be doing cooking videos which are a lot more extensive where she'll have like multiple different scenes multiple different cuts and she'll be editing those but sometimes it takes too long for her to like it'll be like an hour to edit one video at which point we'll like kind of like have a mini argument about yeah you need to delegate this to an editor you have somebody else working on it so even though the editor edited it i didn't like it so then i spent an hour oh girl i've been there like what are you doing it's five o 'clock and then I posted it and then it didn't do well and then I was like okay whatever I did my best I'll post it on Instagram at least it's like genuine content that I liked I'm gonna move on from it and then he'll be like well you could have done the intro like this and then I'll be like oh how could you say that that's the hard part is like when she works then you think about it you're like oh that's a good idea next time it's one of the hardest parts when she works really long and like hard on something and then I don't even want to review it at this point because I don't want to hurt her feelings because she's worked really hard on it and it's really good.
37:02But sometimes it's like that one minor modification to the intro that makes the biggest change. Because the intro is, the first three seconds is super important. So if you don't give the person watching what they're looking for in the first three seconds, the rest of the video unfortunately doesn't matter. I hate that about short form content, but it's just the truth. So what are your tips? What are your tips for the first three seconds? Based on all of your lessons, You guys have created a freaking ton of content. What advice do you have? Well, I make the intro three seconds where I show, like, let's say what I eat in a day.
37:34Like that's one of the videos I'm working on trying to like streamline and make it good and like understand how to make it so that it's a successful post. Right now, I don't think it's there yet. Okay. But the beginning needs to be three seconds and people need to see like one of the meals. It needs to be a simple meal that's appealing and something that the audience understands what it is just by looking at the plate, not like a mishmash of something confusing, right? Like something they're like, oh, I know what that kind of is. So that's kind of relatable. And then they'll be like, I wonder how she makes it.
38:06So then they'll continue watching it. And now you've hooked them. And then, for example, the last video I did, I spent too much time, I don't know, like showing other cuts before I got to the point. I think I just like lost them in the intro. So note to self, next time, cut to the chase, don't show this and that, go right into the breakfast and like what they want to see in the first place. Okay, so I'm going to repeat back what I heard and then maybe you can correct me. So when it comes to intros that are three seconds, you want to keep the main point, the main point. So you're starting off with the main thing and how do you convey the main point?
38:39Through simplicity, an engaging visual and intrigue. What does she eat on a day? Yeah. Okay. Sarek, do you have anything to add? Yeah, I think it's also like something that everybody should get good at with making content is like a powerful hook, a powerful like statement to get the person interested. Give me examples of a powerful hook and then a powerful statement. Yeah. So for example, instead of saying breakfast for PCOS, you should say something that kind of touches on what the person's looking for. So 30 minute quick breakfast for PCOS weight loss. It hits different points. It hits 30 minutes because most people want to make breakfast really quickly.
39:14It hits PCOS weight loss, which is a big pain point for women with PCOS and then it's essentially like breakfast being the first meal of the day. Quick and easy or 30 minutes something like that. Or like a video that we've done in the past that's done really well is the four habits to help you lose weight with PCOS or? Yeah that's like one of the ones that we redo over and over in different ways. Like four habits to lose weight with PCOS or four habits that you can stack to lose weight with PCOS Is there a reason for four? That's a good point. We try not to be like 20, right? You want to do something digestible.
39:48But I'm like, okay, well, three, what about three, five? Like, is there a number that you feel like somebody's like, oh, this is too much information or just four happen to be the cadence where you guys start? Okay. Usually like five is the max. Yeah. I agree. I agree. Okay. This is very, this is very helpful and super informative. So as we're here and we're looking at the balance structure between the two of them, and I'm understanding that if you are editing content that could, if you're doing, how many cooking pieces of content are you doing in a week? One right now. Ah. So how much time are you spending editing per week?
40:17Well, on that, probably an hour because I give it to the editor. Well, right. No, no, for that one piece of content. But are you editing any other content besides your cooking ones? Typically, he's the one editing after we record. Like we can record on my phone as well and then I'll edit it. We kind of like switch off, but it's mainly him that does the editing and we'll sit down and kind of brainstorm some words together. Got it. But he'll work on it. And so, so like how many hours are you spending a week editing? Say like three to four hours, which, which is too much, but. Well, in a week, well, I don't know.
40:52In a week, I feel like that's a pretty good ROI. If you're going to spend three or four hours of editing and have millions of followers, I'll do that. Easy. I think. Oh yeah. Yeah. I think at this point we need some assistance when it comes to editing. So I think that's what you mean by like too much. Oh yeah. Because sometimes it becomes, as we go throughout our day, creating content, we want to make it the most important thing. But it feels like there's so many other layers to focus on first, especially with our community, our members, making sure everybody's questions are answered. And then you're like, okay, now I have to make this content for Instagram, but I'm so tired.
41:24I have no energy. Or for TikTok, I mean, a new piece of content. We're too tired.
41:34Can I push back on that? Just because this is us talking about businesses and content. So in order for you to find an editor who's good, they have to create more than you create. You guys are the best at what it is you do. Oh, I see what you're not going to find. You're not going to find. Well, that person exists. But whether or not that person wants to be hired and whether or not it fits with your financial feasibility or feasibility. Because an editor, like the thing that I discovered, quite honestly, is that the person who can actually capture the content the way it should be, who is part of the ideation process, somebody who gets what you are and what you do, and somebody who is actually there filming it.
42:10There's so many pieces around the filming and be like, oh, there's so many nuances to that that even if you were to give the editor the best of whatever the four takes were just to make it easier for him or her, they still don't get it. And then you guys have been avid consumers of what it is that you do. So my pushback, just something for you to consider, your two cents throw it away, is keep it. Keep the thing that drains you, but you guys are magical. It's your freaking superpower. And then when you go in, you're like, how are we serving the community? It's like those streamlined questions can absolutely, when you train and give a system to a community manager or a couple people in there, they know how to respond.
42:42But your community needs to know that you see them, hear them, and care for them, but they don't need to hear every answer directly from you. And so when you have like a group of people supporting people in a layered, streamlined way, the content, which is your superpower, it should remain your superpower. And then when you're less in the community, but you guys are still there. Absolutely still there. Leading the community. People see you. But to go through and make sure everybody's served well, we can bring support in for that. But then you guys are in your power play. Unless you guys find somebody who is creating at your level, at your consistency, and who understands what it is you do.
43:13Because even if you had somebody who was editing viral car content, it's different than cooking. It just is. It just is. Oh my gosh. So we're totally geeking out about this, but we're, this is like complete next level. But for somebody who's watching, we're going to get into the pointing of the business part. Of all the millions of followers. Community, what does that parlay into? Like people often say, like, does it make sense for me to continue to push if, you know, it's a 2 % conversion? I don't know what your conversion is. It doesn't actually matter, but people get very frustrated that if they don't have the millions and, you know, 2 % or 3 % of a following to buy from somebody is different when you have 8 ,000 followers versus 800 ,000 followers.
43:52So what are you saying to the person who, what does the conversion look like? How is this ROI? How is this worth it for you, for you guys to be spending this much time to be creating content that points it to the business? I think if someone is producing content and feels like this is exhausting, this is draining, and how many people are, is it worth me doing this? I think if you get the feedback from your audience where they're loving what you're creating, you're helping people, then maybe if you work on like some of the content you're creating, adjust it a little bit to improve your growth and your like strategy and everything, then maybe you'll be able to get more people to have eyes on your product.
44:34Let me ask a more pointed question. I asked a broad question and I got a broad answer. It was a perfect answer. It was a broad question. When did you actually start seeing content move into the membership? Because when you guys started creating the content, you didn't have the membership. Then you create the membership and now you guys start measuring content? What is actually moving the needle? Is most of your conversion mechanism, Instagram or TikTok to the membership, or is it Instagram to TikTok to a sales vehicle of some sort, a challenge, a webinar? What is that? And then over into the membership.
45:08Is it straight social membership or is there an in-between? There's an in-between. And just one thing I want to talk about too as well, we feel that like no matter how many followers you have, whether you have like a million, 2 million or 10 ,000 like or what about the person was 2000 talk to me about the person was 2000 like we like we feel the conversion doesn't matter or not doesn't matter what i mean is just because you have more followers doesn't mean your conversion is better i agree you know so many people like influencers who just have millions of followers but they don't really have any plans and they're just they can't build a business i get that yes thank you so i really think like people who have like a lot less you'd be surprised maybe you're a lot more successful than somebody that you follow who has a lot much bigger followers i agree it happens in so many cases and i think in our case so what we do is we usually have like our content the ones that really do well that convert to the membership for example are the meal plan ones or the cooking ones or the recipe videos people tend to really like the those kinds of videos because it translates to what's on the app now the ones that are more community focused for example the pain points being at the doctor's office things like that we look at the data and they don't usually correlate with membership signups or like clicks but we don't really care too much about that in terms of that piece of content because we want to also build the community build the trust let's yeah let the people our followers know that this is just meant for you to relate to we don't want to sell something to you all the time not not that we just sell sell sell but you know we have a membership and it's not like the forefront got it this is what you should do yeah and like we have a quiz so we don't go like straight from instagram to sign up to the membership right we want to give someone or the people watching some places to get started with.
46:43So we have a quiz completely free and they take it. It's about a one minute quiz and helps them find out what their PCOS type could be. And this gives them the next steps as well. Because what we want to do is we want to give someone, maybe they just found us, give them a kickstart that they haven't got from anybody else. Maybe at the doctor's office or they've been looking for so long and they don't have any like three steps to go. So once they take the quiz, they get an email with three steps to get started, some actionable steps. And we feel that's more important than just sending an email, being like sign up and get this and that because we want to really help the person genuinely and we feel that's what really translates to like long-term return on investment not like and following following that quiz and then understanding what their pcos type is in the tips they go through like a our nurture sequence which is essentially like emails that i've written that are genuinely from me my experience with pcos and just you know relating to them and almost like your friend is emailing you, right?
47:39Like twice a week for almost six months. And so you just, you go through the sequence and it's just, you feel like you're part of something and you're not alone anymore with PCOS. That's amazing. I love absolutely hearing this. So as we kind of come around and I want to recap on what we covered, and that was the origin story, how this started solo to lean and you worked over the inhibitions by way of action, the things that were stopping you, the mindset blocks by way of action. And then you come along and Sirac comes in and puts gasoline on a fire that already existed. Right. And so not many of us are fortunate to have a partner in this capacity, but we talked about the division of what it is you do.
48:18And so what I take from this, not with somebody who's co-creating with my life partner and my business partner, but this is for me to understand, I need to get very organized on the front end. And so there's people who are listening and they hear your system. And I just want to take a second to go through my system and cross compare the two. If I understood it correctly, you guys are recording still once a week. Okay. I am recording, but, but I am recording once or twice a month. And on those days, we are recording somewhere between 12 and 15 TikTok real style content. But then on the podcast, I am getting one to two pieces of short form video that is going on in there.
49:02And then I will do a personal post. And that's usually hitting me around the six posts per week. Now, my buckets, very similar. You guys, our systems are very similar. The buckets. Well, I've been listening to your podcast. So tell me my buckets, Talene. I'm just kidding. I'm just kidding. But like, people are going to know business, marketing, personal development, and a little bit. And here's the thing that's kind of rubbed me the the wrong way, but I'm like, listen, if this is what people tell you, then you have to own it. Like people are just like, I just feel very motivated. And for me to me, I've never been one for motivation because motivation is fleeting.
49:34I'm more of like action. But if people say, no, I'm motivated, then I'm like, you know what? I'm going to step into that. Like if you feel motivated or you feel inspired to take action, I don't care. I'm going to start creating more of that content. I think that that's been resonating really well. And so in terms of planning out the content, just like you, we have an inspiration link to actually say, how do we make this our own? Yes. We will also include the clothes that I need to wear. Is this like casual attire is this professional attire you'll also have any other trending sounds we also have all of the copy already done so basically very very very close to what you guys are doing i believe that you guys are doubling the amount of content that is straight from camera than what we're doing which is the weekly frequency versus my one to two times a month but i wanted the listener to say if you are in the content game this is the level of organization and consistency that it will require.
50:20Yeah. 100%. Organization plays like a center key and everything. And so for somebody who hears this and they say, okay, maybe I can't post two or three times a day and maybe they're closer to, maybe not like me, once a day. But this is a person who's posting three times a week. I always just say, do as much as you can. Do as much. So if they say there's three times a week, how much time are you guys saying they should be setting aside a month? So a total of nine posts, three posts each week, 12 posts in a month how much time are they putting aside a day to create this content? If 12 pieces of TikToks or Reels?
50:59I think a TikTok would take at least like 20-30 minutes to record it. And then how long to edit it? It would take 20-30 minutes to record and edit it. If it was an easy one, don't you think? It depends too. Say your goal is to create 12 pieces of content for the entire month. You should be spending at least like two hours two to three hours a week making like each weekly portion of that content i would imagine that includes like scripting getting it ready like what you're going to say what you're going to do the filming and then the actual editing the last two steps will be much easier and faster if you do the script and all the preparation uh beforehand yeah and just doing the research too because if you look at other accounts other pieces of content that relate to yours it's much easier like you have to keep doing research and not trying to reinvent the wheel even looking at your own post sorting by popular what has done the best for us the last five years we look at that and we say okay how can we reword this post or just change a title and say some different information yeah you're looking at what people want from you like what do people want me to post well let's see what's popular what's trending on your own account yeah exactly yeah and if you're brand new to it just go to any other account like maybe for example you're a personal trainer.
52:14Find another personal trainer that you like and sort their content by the most popular and see what topics have done really well for them. And then I want to be clear, don't copy their content. I'm saying find what topics do well and create your own version of it and go from there. That's right. I feel like I very rarely, if at all, on this podcast had the ability to really go deep. My goal is to serve people across the spectrum, the people who are just trying to get started, but as well as the people who are like, I'm getting serious about my content game. So I recently opened the doors to my mastermind and it's for seven figure founders.
52:46And the thing that I've seen is that these people have built the most incredible businesses and they so deeply struggle with their content. And I look at them and the one thing I beg of them is like, listen to everybody who has a hammer, everything looks like a nail. So everybody's like, of course, Jasmine's going to say content. And I'm like, right. But as I serve as an advisor to other businesses and as I even go into business that are so outside of my realm, and I'm like, content will change everything. And they're asking me questions that I thought to myself, you know what I need to do? I need to create a podcast around another content creator because for me, it sounds like that's a you thing.
53:20Who can organize it in that way? Who can spend that much time? Who can justify it? And so to be able to sit at literally at a table with people who are doing the dang thing and we're doing it in very similar ways, it makes me feel very honored and very humbled. I want to say thank you guys. Thank you for doing the work. Thank you for inspiring other people. It's so impressive i feel like invigorated to look at my content game like very differently but again two cents you didn't deserve keep your superpower the superpower what you guys has very magical it really is thank you so much i take a lot away from what you said too about how you create content like once a month and i think yeah maybe we can move to doing it once every two weeks we should we're actually like planning out our year still you know it's like yes yes yes so we definitely were thinking about batch preparing and like not doing it every single week okay i have to tell you I have to tell you, it is like with my co-creator, we ended a batch content day yesterday.
54:10And she said, Jasmine, if there was a content Olympics, she's like, let's go. Let's go. Nobody can keep up. And I will say we've built up that resistance. So I will say, dude, I freaking love it. Do it twice in a month. At the end of that day, just make sure that you already have like meal prep done. Because I'm like after that day and I'm like, I couldn't even have any words. I have no words. You have nothing left. I have to order food. Organizing all of my clothes, organizing all of the props, having everything in a Notion doc, super organized. But I'm telling you guys, it feels so good to be like, okay, this whole week, I'm not touching content.
54:42I have it ready to go. I'm pulling it out. So that's a big push. So you guys have pushed me. I'm very happy to hear that too. It's like very exciting. But where do people go to just start checking out, take the quiz? Where are we sending people to? Yeah. Head over to our website, PCOSweightloss.org and you can take the quiz and discover what your PCOS type is that'll help you get started with managing PCOS. And a shout out on TikTok and Instagram because people want to be creeping. Oh yeah, if you want to go to Instagram or TikTok, it's the same username all throughout, PCOS.weightloss. We're also on YouTube.
55:11We are on Pinterest. We're on any platform. We're basically on it. You can absorb all the content you want. Yeah, I said they were gangsters, okay? I mean, we just talked about two of all of the platforms. They're on. What an honor and a privilege. Thank you guys so much. Thank you for watching and listening to The Jasmine Star Show. If you've taken anything away from this content creation, be sure to tag on Instagram. We would love to hear from you. Thank you a thousand times over.
From the publisher
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Content creation can feel overwhelming—like a never-ending to-do list that doesn’t always deliver results. But here’s the truth: when you align your content with a clear strategy and a strong purpose, it becomes your most powerful business tool.
In today’s episode, I’m thrilled to introduce you to Tallene and Sirak—two brilliant entrepreneurs who turned their passion for helping the PCOS community into a thriving business. They’ve mastered the art of showing up consistently, overcoming self-doubt, and creating systems that make content feel effortless (and effective).
We’re breaking it all down: from the mindset shifts that made the biggest impact to the nitty-gritty of their content strategy. This conversation is packed with actionable tips and insights to help you create content that connects, converts, and grows your business.
Click play to hear all of this and:
(01:39) Meet Tallene and Sirak—a powerhouse duo in content creation and business
(03:13) What does relatable content really mean and how to turn it into a thriving community
(05:15) The game-changing power of video content
(06:27) Overcoming self-doubt and leaning into authenticity
(08:30) How the pandemic reshaped their business and sparked new opportunities
(10:21) Making a bold career leap to go all in on the business
(14:03) Why batching content is THE ultimate efficiency hack
(17:01) Organizing content ideas into buckets to streamline your strategy
(19:08) Recording 12 pieces of content in a day? Yes, it’s possible
(22:29) How to stay agile as algorithms evolve
(29:00) Content that grows your business versus content that grows your brand
(30:05) Navigating the highs and lows of creating content with your partner
(36:47) Mastering the first three seconds: how to hook your audience instantly
(43:30) The ROI of content creation and why it’s always worth the effort
(44:38) Connection over followers: what truly drives conversions
Listen to Related Episodes:
- How I REALLY Feel About Creating Content in Public [6 min]
- How to Create Content That Removes Objections and Increases Your Sales
- Creating Content, Testimonials, and Your Next Offer | Q&A
Connect With Tallene & Sirak:
- Instagram: @pcos.weightloss
- Website: https://www.pcosweightlos.org
For full show notes, visit jasminestar.com/podcast/episode515
Join my free, no-pitch live class called 3 Money Beliefs That Made Me Millions, and I’m sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months.
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