The Fastest Way to Build a Personal Brand People Trust

24:20Okay, let's talk about trust. So you've built a very successful business and in order to do that, in order to make sales, in order to have people come into your world, you need to have a lot of trust. They need to have a lot of trust in you. What are some of the ways you built trust in your personal brand? I will, so there's two things and I don't think it is applicable to everybody. I mean, it has to be about you. Like a core key tenant of who I am is I'm very fair and I'm very fair even if it comes at a personal cost. I've always felt like if I was fair, good begets good and fair begets fair.

24:53And so I think that people will learn how to trust me because I will call myself out publicly and be like, well, I thought I said I was going to do this and then I didn't. So that's on me. I completely own it. And when people see that you have the humility to do that, especially on a public place, they learn to trust you more. And then deep personalization. I'm in my DMs. I'm in my DMs. And sometimes people are like, is this really you? And I'll be like, sometimes we'll send a photo or just a voice memo. And I'm like, hi, it's me. It's yes, it's actually me. And for some reason, I could send a bunch of DMs And that one 10 second memo will do more for trust equity than anything else I could have done.

25:30That's so beautiful. So what I'm hearing is first, we are keeping ourselves accountable. And if we're sharing something that we don't do, maybe it's even like, hey, guys, I'm going to go to this meeting. I'm going to do that. And then I'm going to go to the gym. And you're reflecting on the day. Hey, guys, I didn't get to the gym today. And like, this is what I'm going to do differently tomorrow. Is that kind of how you're sharing? And also, I would add changing your mind. Maybe not like, oh, I said this and I didn't do that. It could be, you know, I used to really think this one thing and now I don't and here's why.

26:01Changing your mind publicly after being pretty vocal about one thing, it does a lot for people's trust. A lot. Yeah. And then the second thing you said, we're getting, we're being able to change our mind and we're also getting vulnerable. Like we're sharing who we are. We're sharing stories. I think that comes back to storytelling too, because in these stories, you're not just sharing the stories of all the amazing things that are happening in your life. You're sharing stories of here's where I completely fucked up or here's something that did not go my way. And here's what I learned from that.

26:32And then when people respond to it, sending that like a DM or responding to DMs or responding to comments, that is another thing that would be, that was like point number two. But the way that point number two was to personalize responses. But when you had added the vulnerability component, it's like, yes, if you aren't getting DMs and you aren't getting comments, it's because people don't really know you. Like right now we're in a trust recession. So then what we saw in the industry is 2020 came around and most people who had online businesses, we really thought this is the end of us. Like how will we, how will this ever survive?

27:04And then what we saw was like on the back of like stymie checks and people being at home more and online consumption skyrocketing that digital businesses completely three, five, eight X of what they normally did. Now, the people who invested in those courses, trainings, memberships during that time, they came in, they saw a different feature and they said, hey, I can be doing this. So then they went and created it without actually counting the cost of what it would mean to fulfill, to run ads, to actually show up and be consistent. So a lot of people who bought courses from charlatans got burned, felt ripped off.

27:36And so now what we're sitting in is the aftermath of 23 and 24 and people in 2026 are like, I don't know, is this a scam? I'm not sure if I'm ready to invest. And so what happens is the gestation period, how long it takes for somebody to become a customer, is getting longer because they're watching and they're paying attention. It's like, fool me once, shame on you. Fool me twice, shame on me. So we have to do more to earn that trust and we have to be more vulnerable and more personal. That's what I think 2027 and 2028 is going to be about. Ooh, okay. So we're seeing prediction for 2027 and 2028, more trust, more vulnerability, and more one-on-one conversation.

28:09So you're saying like we're talking to people in the comments, we're talking to people in the DM. A hundred percent. Yeah. And people hear that. And then the first thing they say is like, I don't have time for that. Or that's fine for her to do. That's not my gem. And I totally respect it. I don't think that business is a one size fits all. I don't. But people will be like, why are you spending so much time responding to DMs? Or why are you spending so much time creating this amount of content? There are organizations that pay six, seven figures on R &D, research and development. And what I get the opportunity to do is when people leave comments, when people vote on polls, when people comment on stories, when I ask a question and people answer, I get to do my own research and development.

28:49I get to reach out to people when I have a new offer and I'll put out a poll and I'm asking it in a very specific way so that if they vote on one of the options, I will go to just that option and I will send them a message personally. Hey, would you be able to get on a 20-minute call? I'm doing research and development for a new offer. And normally, there were times where I would pay people like$20,$40, sometimes$200 to get on a call so that I can understand what are your biggest pressure points. When I'm building out a business model, I'm not like, I have an idea. I think it's going to work. Heck no.

29:16I'm going to go in. I'm going to talk to as many people who are struggling with this thing. How am I getting that data? How am I getting that database? I'm not asking people, will you sign up for a 20-minute call? I'm actually asking a series of questions on social, figuring out who's going to be the right fit, making them an offer, getting them on a call, and then I am carefully listening to their words. Because brand is how you make somebody feel. But in order for me to make you feel something, I actually need to understand you. And so then what I do is I get all of these people's words and that's what becomes our marketing content.

29:43So that at a later point in time, you might come across and be like, how does this copy, how does this video, how does this podcast feel like it was made just for me? Because it was. That's what research and development does. So people are like, why do you spend so much time? I'm like, well, because I want a successful business and I don't want to pay for research and development. Yeah, yeah. And you're meeting people where they're at, right? Like, especially when you're a couple steps or many steps further than somebody is in their process, of whatever that thing may be, whether that's fitness or business or content or photography or whatever, you can kind of lose sight of exactly where they're at in time.

30:17A hundred percent. And the languaging. So what I'm hearing our audience can do is if they want to create an offer, if they want to help people solve a problem, publish a goal, they're going to post an Instagram story of is this something you're interested in or can I help you with this, right? Well, that's a great start. That's a great start. But now people online, like they're very smart. And so instead of saying, can I help you with this? People are like, okay, well, what is she going to sell me on? It would be what I have found to be like, okay, let's break this in the simplest way possible.

30:47Do you prefer X or Y? And that would be a nice way to segment your audience. And for anybody who answers X, you go to Instagram, you bring up your analytics from that poll, and it'll show you just the people who voted on X. Now, there used to be a point in time where you would not be able to send somebody a message if they weren't following you and they had a private account. Well, now the way that I've been able to get around it is if they vote on a poll, I am able to send them a message, even if they have a private account. So from the poll feature, I'll send them the message and that's where I ask for something specific.

31:22And so if they voted on X and it'd be like, what are the three things that you struggle with the most for X? One, two, or three. And I make it super easy for them to answer because they just have to put a number one, two or three. And based on how they answer one, two or three, then that's what I'm like. That's crazy. I'm thinking about doing this fitness program for women in their 30s who just had a baby and want more energy. Could I talk to you for 15 minutes? I'd love for your insights because I want to make this program really great. You're not saying I want to get you in the program. I want to ask you questions about it.

31:56Then if they get on that call, my gosh, you listen to them and you don't pitch them then. you just have eight more of those calls and based on those eight calls you now have your messaging dialed in you have your offer dialed in you have a good idea of how much somebody would spend and then all of a sudden you go back and you're like hey thank you so much like that call we had like two months ago I want to let you know I created this if there's ever an interest for you she's not going to say no right because you made it for her that's the start that's so powerful and I think a lot of people as they're building their personal brand and putting out their first few offers can feel like they're shouting into the void.

32:31And this is such a good way to speak directly to an audience, have that lead list already super warm and super enrolled and excited and convert them. Beautiful. Thank you. I love that. Thanks. That's incredible. And back to the trust thing, like that is building so much trust because it is you, because you are asking them, because you're genuinely caring, right? Like when we can bring this from a mindset of how can I solve someone's problem, not just how am I monetizing this one skill I have, right? Like you're putting the people first. Yes, okay, podcaster, bring us back to the trust. Yes, I go into a thousand different directions.

33:10You're like, yeah, but this is where we started. Absolutely, 100%. Yeah, I mean, it's so important. And you're so right about 2020, everyone's like, here's my car and my mansion, whatever. And that's just not working anymore. It's not working anymore. And a lot of people come to me being like, well, Courtney, I don't have that. I don't have this flashy car. I don't know how to do these aesthetic videos. I'm like, your audience doesn't want that. They don't want that. They want you. There's never been a better time. Now, I'm not saying that there wasn't a time where that mattered or people who did that get disproportionate attention.

33:42And then people quickly realized that you can rent the shell of a private jet and make it look like in a private jet. You can rent a Ferrari. You can have a subscription to fancy bags. Like nobody really cares because we realize like the inner workings of falsity. Who cares? Yeah. And it's just, it's our brains are pattern recognition machines. And if you got burnt, you're going to be, it's going to be a red flag away from that. If you had to start from scratch right now, what were your, what would your first three steps be? Probably the same three steps that I did when I first started. and that was to create content documenting the journey.

34:22I think that what happens is there's a temptation if like, oh, I want to build a personal brand as a therapist or as a fitness professional. You want to posture like you've already done the thing when you haven't done the thing and people smell it. We're now in a very advanced, mature audience consumption to where people can smell fake. So nobody can come sideways for you when you just say, well, I'm starting my journey to become a therapist and this is kind of awkward, but here are the three questions that I went and through this program and this is the three questions that I'm asking. No one's going to be like, that's dumb.

34:51You don't know what you're doing, right? You've already called yourself out. And so first thing I would do would be create content documenting the journey. Now, at the time I did it on a blog. You know, if you want to do that on Substack or LinkedIn or Instagram, wherever, but you're documenting it. And then the second thing that I would do would be commit to consistency. I think that it's easy to say, well, I just don't have time to post today. But what was your commitment? If your commitment was to post three times a week, five times a week, 18 times a week, whatever that was, you have to walk integrity to yourself before you would ever expect anybody to expect that or trust that you would actually follow up with them if you're not actually following up for yourself.

35:25We energetically emit our integrity. And then the third thing after documenting and creating consistency, it would 100 % be willing to take the lowest amount of money for anything. When I first started my career as a photographer, I said that I would shoot, I think it was like a 10 or 11 hour wedding and I would include all of the digital images and I did it for a thousand dollars and people were like what I was like yes because at the time I just think to myself this is the path of getting to where I want to go somebody's going to take a risk on me am I going to charge what the other photographers are charging when they have albums and portfolios and websites no but the thing I told myself was I'm going to raise my prices$300 for every three weddings I book.

36:12That way I was quickly moving out and not getting stuck in like the spiral of never getting out of like the bargain barrel. And within a year I was charging$5 ,000 for a wedding. I shot a lot. And then by the end of my career, I was getting anywhere from$25 ,000 to shoot a wedding. And that simply happens by raising your price, investing in yourself, being consistent, creating and documenting the journey. It like works in one direction and it works the complete opposite direction too. Random side note, where is like the coolest venue or place you've ever shot a wedding? So there's two that tie up.

36:44And unfortunately, they're not in the United States. So one for sentimentality. We shot a wedding on New Year. We're actually December 30th. And we were in Costa Rica. So we said, well, we're just going to extend. We're just going to have a vacation. I shoot with my husband. My husband's my business partner. And so we shot the wedding on the 30th. And then the 31st came around. We had just hung out at the beach with this beautiful Airbnb. And then we're walking down the beach holding hands. It sounds very romantic, but it was. And then the fireworks go off and that's when we knew it was midnight and we're looking, but there were so many fireworks that it felt like there was like a thousand suns in the sky.

37:17We were fully illuminated with red and orange and green. And it was just like, and our feet are in the water. And then we kiss, I know TMI, but I'm like, we get to do this as our career. It was one of those moments. It was just one of the moments. And then the second one that just felt like, dang, it feels good to be a gangster because we were flown to Italy and this couple treated us like we were royalty chartered everything and then they got us a house on the property in the villa that they got married in and then at the end of the wedding it was very long it was three days of celebration it was it was really over the top and at the end of the day you walk from their venue back to our private estate on the property and there's no lights it's italy on like you're in like the wine countryside so we're walking under the light of the moon and we're carrying our gear and i don't want to idealize like it was a it was a lot of hard work.

38:07And yet I looked at my husband and then afterwards we were going to go to Cingaterra and I thought to myself, wow, this is what we did. Like the hard work of two kids from the ghetto doing this underneath the moonlight on the Italian countryside. Like what is life? That's so sweet. So beautiful. When did you decide that your husband would become your business partner and how is that? I'm very convincing. So my husband was with a startup at the time and I was working part-time at my dad's church because I wanted time, but I was able to get health insurance that covered the both of us. That was like important after seeing my mom struggle with cancer.

38:48It's like for me, health insurance. And now that we have, we run a company and we have our employees, it's like, I will get you Cadillac, medical, dental, like we include therapy up in there. We'd give it to like a 401k, no, give, we contribute to a 401k. It's really important to take care. And so I learned that from my dad when I was working part-time at a church. And so my husband was with the startup company and the business had gotten to such a point that I knew I had to hire somebody to come in and help with admin and then probably come along and shoot with me because by this time it happened really quickly.

39:21I started shooting locally and then people were like, well, do you travel to Scottsdale? And I'm like, sure. I was like, yes, for a fee. And it was always yes. And I was like, this is crazy. And I knew that I would have to be going with somebody. And so I sat with him and I said, listen, I've saved up enough money. I am going to quit my job. And if you want to quit and double down on this and we tighten our belts, we could travel the world we could build this thing together and so he shot the very first wedding with me never thinking that we were going to actually make this into both of our full-time careers for over 15 years um and he's been with me from the beginning and we built everything together we're 50 50 partners on everything that's so special i'm uh that was a selfish question because i'm convincing my fiance when we get married to quit his job and be my business partner and well once i mean well once hold on time out i'm not sure this make the edit or did did your audience know you're pregnant does yeah they do okay so we can make references okay okay i was like well the minute you have a baby like everything changes yeah like everything changes so you don't even have to be convincing like you're you just have to say it like well the baby would love to see you home see i'm like i'm talking to him like off camera i was like i'm real convincing i wonder if he's listening yeah he has like a in-person job so that's a little hard you know oh yeah yeah anyways Okay, let's see what time it is.

40:45So your business and your personal brand has gone through a lot of different pivots. You've really flexed with your passions, your interests, your audience feedback, the digital landscape changing. When did you know at each point that it was time to make a pivot? So here again, Courtney, I wish I had this intuitive, this knowing. It was when I felt like what I was doing felt confining. Like I felt like it was like a bigger expression somehow. And I couldn't really put my finger on it. But here's one thing in science that I learned rather recently is that our body cells regenerate every seven years.

41:26So seven years ago from today, I'm not the same person on a cellular level. And what I noticed is in my business, every six to seven years, something would happen that we had really like systematized an arm of the business. and we'd brought in teams to support us. And then the hunt no longer felt like the hunt. And that's when I would just start getting an inkling. Like I sometimes joke with my husband and now it's just like our own vernacular. I'm like, I smell it. Like I smell it coming. And so it's never like one day you wake up and you're like, I'm over it. That's not a pivot, that's a quit.

41:57But when you start getting an inkling, like a knowing that this isn't satiating me the way that it was before, then you start asking yourself, what needs to be true to substitute myself in this arm of the business so that I have time and energy to go out and hunt again, to build out the next thing. I think, yeah, you're saying, oh, I don't have this answer. That is the perfect answer. It's listening to your intuition. It's not trying to find this perfect formula outside of yourself of, oh, this is the exact science of when to pivot. It's knowing this, I'm feeling it. I'm feeling that this is, things are changing.

42:33Things are transitioning. I'm starting to see an interest here. Like really tuning in with yourself instead of just outsourcing your decision-making, right? Our guiding light is inside ourselves. So beautiful. For somebody afraid of selling too much, they're afraid that they're going to saturate. Actually, first of all, is there a thing of selling too much? Well, it really depends on your threshold. Like I might think that something, if somebody is like selling too much and they might think that it's not enough. To me, I always reverse engineer who am I speaking to and what cadence do they need to be sold to.

43:12So no, I don't think that there's something as too much. I definitely think there's something that's not enough and that's what most people fall into. Yeah. How do you know if you're not enough? You're selling not enough. Okay. So as a general rule of thumb, there's something called Pareto's Law. And Pareto's Law states that 20 % of something will result in 80 % of something else. So 20 % of drivers result in 80 % of accidents. 20 % of people in debt comprise 80 % of the amount of debt. Okay, so then we look at our content and we look at our selling, it would be nice if 20 % of your efforts would result in 80 % of what you bring in.

43:52So if I am looking at 10 posts on Instagram, two would be a nice number to have a direct right hook, a direct ask for what it is. You have to remind your audience of what you do, And then you have to remember that organically only like one to two percent of your followers are seeing that post. So you're like, oh, I posted about it last week. Well, right. But if you have a thousand followers, 20 people saw it. So you can do it again. And guess what? The same 20 people might not even see it. So what feels like a lot algorithmically is just not. Right. Nobody's looking at every single one. I mean, if they are looking at every single one.

44:30Bravo. They're about to buy. They've already bought. They either hate you or they love you. They're already in your program. Oh, speaking of hate, how do you deal with the trolls? Oh, you know, it used to affect me a lot. Like a lot, a lot. Like it would give me nightmares. People would say like really mean things. Like I found your address. I know. They would say like your dad should go back to Mexico. They would talk about like, they would just say really mean things about my appearance and it affected me. And then I saw this stupid video from Kat Williams. He's a comedian. It's old. It's like on YouTube, but it's like vintage.

45:04Somebody had like probably taken it from like a VHS and then they put it like on YouTube. And he says that every day his goal is to get a hater. He's like, if you don't have haters, you're doing it wrong. And if you don't have more haters every single day, because haters just simply dwell in you doing something they want to do. It's just it. And at first I heard it and I was like, I'm not sure if I agree. And then I started realizing it might not be, oh, they want my business. They might not be like, oh, I'm married and they're not. Oh, I'm a mother and they're not. I have a car and they don't.

45:40I travel and they don't. I have whatever that they, it's never one thing and we will never know what that one thing that people are collectively, they are jealous about X. Never. You possess something in them that's a mirror to their greatest insecurity and they want to tear you down as a result of it. And nobody, nobody better than you is talking about you. Yeah, that's the thing. It's like the biggest podcaster in the world isn't going to be like, oh, that audio sucked on that clip. No, they're clapping that you're trying. That is 100 % what it is. And the people who are saying this are the people who are sitting in like oversized sweatpants with orange Cheeto on their fingers watching another episode of a show on Netflix that they already watched and can quote to their friends in memes.

46:25And they're doing nothing with their life. Do you think I care about that? No, they're so scared to climb the cringe mountain. Oh, live and die on cringe mountain. I love the cringe mountain. The cringe mountain is you got to be comfy with the cringe for sure. But here's the thing. I am not comfy with the cringe. I just believe I choose cringe. Like you go in and you're like, I feel cringe. This is cringe. And embrace the cringe. Embrace the cringe. Do you know your top performing post of all time?

46:59I think I have a pretty good idea. But it was very thoughtful. I didn't think that it was going to hit a nerve the way that it did. And it was something just about like essentially the way that you do one thing is the way that you do everything. So it's like the amount of books that you read will reflect the type of words that you use. And the type of food that you eat will reflect what kind of healthy lifestyle. It was like a progressive. And for some reason it just took off. And, you know, that's like social. It's like stuff that you belabor and you're like, oh, this is my piece to resistance.

47:28sounds people I'm gonna move people like there's gonna be tears like there's gonna be tissues on Instagram I'm like I'm gonna put this out and then nobody cares it's like too light and then you're in your car without any makeup and it's greasy and like the light is splitting your face sideways and you're just like and then and that's the thing that takes off so no it's it's cringe 100 I love asking people this question because a lot of people struggle with I need the perfect lighting I need the perfect hook I need the perfect all these things but 99 % of the time I'm going to ask people their top-forming posts.

47:57I just got out of the shower. I looked horrible. I was like, my camera was shaky. Because people crave real. Yeah. They crave real. Well, you're in the emotion. When you get an idea and you're impulsively acting on it, you're in that emotion of anger or excitement or frustration. I think that emotion really comes across on screen. Are we going to talk a little bit about tea? Because I want to ask you, what are your thoughts on people crying? People crying? yeah like posting themselves crying uh i if i'm crying this is tricky i know actually i did the thing i shouldn't do i like asked the body haster question yeah um if it's authentic to you great it wouldn't be authentic to me because if i'm crying i'm like i'm so out of it that i'm not gonna i'm crying the last thing we're like yeah oh my god hold on let me bring out my phone and Let me set it up.

48:48Hold on. Hold on. Wait. Here. I'm like, I don't get it. I don't. How is it? I wonder how is it authentic to somebody? Well, if, you know, do you have those friends that cry at every movie, every commercial? It's like, they cry four times a day. Okay. Just because they're sensitive. Okay. In that case. Okay. I have seen. I have seen. People are like on Instagram Live or even they're doing a story and they get choked up and cry. Oh, I'll like. I'm like, oh yeah. I feel that. But it's like out of nowhere. The B-roll. The B-roll crying. and then like an inspirational post or it's like I made the hard decision.

49:17I was like, that's wow. That ring light and the tears. Like they just, oh my God, where did, why? Where did I go in this direction? I don't know. Let's go back to personal. It's a good question. You know, I think my, I think my audience could be, my audience gets to be cringier. Okay. So maybe, maybe they get a challenge to cry on camera. Oh my gosh. No, no. Like watch this be the clip from the podcast. We're like, we challenge you to go and cry. No, don't cry. I'm joking. Don't cry on camera. No, because there's a line between vulnerability and trauma dumping. Yes. Right. Like, yes, if you're going to share vulnerably a story or something really difficult to happen to you, have some sort of lesson, have a learning.

49:59And that goes back to storytelling. Like it is so, so important. And I think you've done that really well. Like you share hard things that have happened in your life and you share a takeaway, you share a lesson. So if you're going to. So here's a general of them. Yeah. General of them is I call it the person on the airplane role is that I will share something on social media if somebody who was sitting next to me on an airplane had asked me. So I do share that my mom had cancer because I would say that to somebody sitting next to me on the airplane, but I don't talk about a lot of the difficulties and a lot of personal decisions that we had to make and a lot of personal things she's still struggling with.

50:32That's trauma dumping. I do say that I adopted my daughter. That's something I would tell somebody on the airplane, but there are no other details about what was coming up or what led or how that actually had happened because that's her story to tell. So when we talk about trauma-dumping, it's like you should share the difficult things in your life. And even if you don't have like a happy ending or a lesson you had learned, I want you to walk away from social media saying, I only revealed there what I would have told somebody sitting next to me on an airplane. I think that's really helpful too for our listeners that are a little afraid of being vulnerable because they're afraid, oh, I have to share every detail.

51:05You don't have to share every detail. I love that. I love the person on the airplane. And you don't have to share your kids. You don't have to share your spouse. You don't have to share where you live. Like there are a lot of personal parameters. And I'm like, that's great. Now what you've done is just added more constraints. So the theory of constraints means the more constraints you have, the more creative you're going to have to be in creating your content. It's not impossible. Now you just have to rise to the challenge. That's so beautiful. Okay, I have one last question. What are you most excited about in 2026?

51:34Focus. Focus. Tell me more. Focus is the unrelentless discipline on doing one thing. I think that I had fallen for many years into like I'm focusing on a few things at once. And even though we have surrounded ourselves with a highly capable team, and in each of our companies in the holding company, each of the LLCs have a great operating team within it. If I was focusing on three things, they are getting about 33 % of my time and energy. And so in 2026, I made a decision to cut myself out of a lot of things. And like, if it is not building, if it is not fixing, if it is not sustaining, if it is not scaling my one focus of 2026, then it's a no.

52:21And I don't know. My husband is half Chinese. And so his mom started explaining to me like the Lunar New Year. And each Lunar New Year is represented by an animal. And 2025 was the year of the snake. and year of the snake was shedding of things that no longer served you. And in 2026, in February, it's year of the horse and year of the horse is new beginnings. It's fast, it's powerful, but you can't be year of the horse without letting go the year of the snake. And I didn't realize what was happening on a deep and profound level. And even when I was talking to JD, my husband and business partner, I'm like, hey, I really think I'm gonna stop this and stop this.

52:58And he's just like, whoa. And for him to say, whoa, because he is definitely like, he's our brother of flow. Like all the team is like, oh, he's a CEO of vibes. Like he's just like life balance. Like he's just like an inner granola hippie and nothing ever, the guy is cool as a cucumber at all times. And he's always the one that's like, bring it down. Let's be present, find your time. And so when I'm going to him saying, I think I'm gonna be present. I think I'm gonna find my time. And he's like, whoa, where is this coming from? And what is really going on? What's underneath it? Because there is a difference between us wanting to quit out of exhaustion and us wanting to quit out of strategy.

53:33And he's just like, I want to know you. And it wasn't like a one-day decision. This was like over three or four months when I said, okay, going into 2026, these are all the things that are changing. And what I'm most excited for this year is where your attention goes, energy flows. And I can just tell you, like it literally feels like an energetic shedding and more attention, more attention, more attention. And I want every single piece of what I'm focused on to be so dialed in that this becomes like a legacy. Like, great. This is what we built. So powerful. What's one way that our audience can have more focus in 2025?

54:11Is there like a book, a resource, maybe something, maybe a podcast episode you've done that you can refer back to? You know, I heard this so many years and so many times and I didn't listen. Okay, so I'm just going to say the thing. I'm not going to tell you to buy a book or listen to one of the podcasts, although if you do, bonus points. It really is. The true definition is singularity. It's addition by subtraction. What do you want more of? And what do you cut away to get that thing? So we want like this book and we want this podcast, but it's a lot of times consumption that keeps us further from actually doing.

54:48So here's the whole truth. Every podcast, every book, every TED Talk is going to tell you less is more. So here we go, ladies and gentlemen. Choose less. Love it. Beautiful. Well, Jasmine, how can everyone work with you, connect with you, find you, learn more from you? Let's practice the real, real. Send me a DM on Instagram at jasminestar. Let's just have a real conversation. Test me for what it is. And like, let's build trust. I'm going to try to sell you something. Like, let's figure out who you are and what you're doing. And then how are journeys running alongside each other? I love that. I've never had a guest say that.

55:22That's so beautiful. Send Jasmine a DM and you can chat. Have a conversation. Have a conversation. Check out some content. And if you like what you've experienced, then you're most likely going to go into different directions with my content. But until then, let me earn your trust. Give me the opportunity to earn your trust. Love it. Beautiful. Well, thank you so much for coming on the podcast. You are so good. I hope you've enjoyed the show. And many thanks to Courtney for the incredible conversation. If you'd like to learn more about how my brand has evolved and who I worked with to develop it, be sure to check out an episode with Rory Vaden.

55:56As we recorded this session live for my podcast, it was raw and it was awkward and it was revealing, but it gives you good insight into the exercises you can continue to do today. So you'll listen to Courtney seeing where I am today, but then I'm also going to be backlinking to another show that will help you see like the real, real. Okay, both sides of it, y 'all, both sides. Thank you for watching and listening to The Jasmine Starr Show.