The Focus Framework Every 7-Figure CEO Needs

0:00If this were solved in the next 90 days, what would become easier? Well, if this was solved, our cost of acquisition would be well worth it. Our sales team would be fully booked. We know our close rate. That one thing, I fixed this on the DMs. I literally am solving three other things. That's where I should be putting my focus. How many things are you focusing on right now in your business? Now, if you asked me back in 2025, I was focusing on seven things, which looking back is the exact opposite of focus, right? The true definition of focus is singular, just one thing. If you and I each had 100 % focus energy and I was separating my focus between seven different things, it simply means that each project was getting 14 % of my energy.

0:43100 % divided by seven projects is 14%. Now, if you only focused on one thing, it would get 100 % of your energy. Between you and I, who do you think would actually get more done, get better results, and get it done faster? You, exactly. This is why I strip my focus down to one thing. It sounds crazy and maybe like something you'd never do, but I wanna give you an inside look at how I choose to make this happen in my business this year. Y 'all are about to get the tea. So here's how it'll work. I am giving you a front row seat to my seven-figure mastermind where I shared a focus framework that my mentor shared with me.

1:22So it's like, pass it on the goods. This is exactly the process I used at the start of the year that has allowed me to delegate so much in my business and prioritize my time on what I should only be focusing on. Let's start on day one. This was the opening session of my mastermind. As I started this, what I wanted to do is really walk you through a conversation that I had with my mentor. And we were talking about how I felt there was a lot of vying for my attention in the business. And anybody here feel like a lot of things are vying for your attention. And she shared with me like a three-part framework that I started using to say, I'm gonna be honing in my attention.

2:05I'm gonna be honing in my attention. And the word is really focus. And so what I want to do is I want us to start with the first part of this is to focus. So we're gonna do an exercise over the next three days. And that's just for you to focus your attention to be here in this room. Now, I know there's a few of us who are in the middle of launches. And guess what? The challenge and invitation is to say, I am focused and I am here. Some of us left painful home experiences and the challenge and invite will be, can I be here and focused? We're gonna start practicing things that we're going to have to and get to take back home so that whatever is going on around us, we still have the opportunity to focus.

2:47So what I want to do is just have a conversation around the ruthless truth of staying focused. We're going to have the real, real conversation of what is required for us to do this. Now, you got into the room because many of you are good at doing many things. The reason you guys are part of the 0.7 % of female entrepreneurs who will build over a million-dollar business is because you are good at more than average things. But the truth of the matter then becomes, what served us in 2025 and what didn't? So what I want to do, we're going to take about like maybe 10 minutes. And I want us to get into the mind state and the flow state of being open to learning and hearing the thing that we need.

3:33We're going to reflect on 2025. Many of you might have done this over the new year, but guess what? Between the new year and now, kids have started school. Things have come up. Opportunities have happened. Conversations have happened. New hires, letting people go. a lot has happened since we were ever optimistic on day, you know, 30 of December and we're just in our vibes and we have our chakras aligned and candles are out and then like life hits you. Here, I need that same energy and belief system to be flowing through the room. So we're going to be reflecting and we're also going to be projecting.

4:04When we're talking about focus and attention, what needs the most of your attention and what is competing for your attention? You don't have to answer these questions. If there's one that you spend the next 10 to 15 minutes on, awesome. This is just get it out of your mind, get it out of your mind, get it out of your mind and on the paper. So we're gonna set a timer. We're gonna get it go. And just for the sake of it, keep the pen to the pad or your fingers on the keys the whole time. Don't get distracted. Don't sleep. This is us fully plugged in. This is a gift and this will change where we wanna go.

4:35We're gonna start that right about now. This is just the start, just the start. Ideally, what we would be able to have you do is for you to be able to use the time in the mastermind that does keep you in a place of leadership, visionary. I think that for many years, my biggest struggle was to say that I am that thing. And then I would go to these types of events and say I was that thing and then find myself very much still caught in the weeds of communicating with team, Slack, and energetically, I was voluntarily stepping back into the thing that I was complaining about that was taxing me. Ain't that a trip?

5:18So to the best of our ability, if we want to think like leaders, we have to stay in the zone of pure leadership so that we watch, listen, the nuances of people who are doing it well. One of the things, the theme for this is going to be focus and leadership. And as we were deciding what do we want to have written on the wall, and J.D. and I had a lot of conversations around what do we think this should be. and my trepidation of saying live rich was that it was going to be like a seven-figure mastermind. It's like bling, bling, bling, driving our Bentleys. Okay, no, because rich, rich is chocolate, rich is money, rich is memory, rich is history.

6:02So however that word hits and resonates with you, I want you to live in the richness of this experience and then I want you to lead well. It is when we are focused and dwelling within the richness around us that we get to emanate and set up the things that we ultimately want with ourselves, with our families, and with our team. So what is in front of you is just a stream of consciousness, list of things that are once in your head, now in the paper, and now we become a third-party observer of what's competing in our mind and the stories we tell ourselves. So one of the things that we were starting off with is that you got into the room because you are good at a lot of things.

6:46Chances are, if I'm just being a straight shooter, you're good at more things than the average person. It just is. And here's the tricky part is that when you're scaling your business to eight figures, it's going to require you to do less, not more. And the thing that got you in the room will be keeping you exactly where you are. So I am going to ask you the same question that my mentor asked me. Do you have the courage to cut close to the bone? Now, as a vegetarian, I was like, ew, I'm just like not vibing with this. But her exact thing was how much fat can you strip away so that the skeleton of what is absolutely needed is intact?

7:30And it's always more than we think. She asked me first round, how close to the bone can you cut? And I said, well, I can cut this. I was like, man, that was so hard. Just never thought I can do that. And she's like, now cut it in half again. Impossible, refuse, it will not work. The whole thing will break. And guess what? It grew. Less stress, less time, bigger results in a state of flow. So I'm going to invite you to start asking to yourself how close to the bone can we cut? Because the definition of focus, the definition of focus is the true meaning of focus is to gather and direct all, every last bit of your mental energy, attention, and resources towards a what?

8:16Single, single central purpose or task while actively saying no to distractions and less important opportunities, bringing clarity and sharp definition to what matters most. Who here wants clarity? Who here wants sharp definition? Who here wants less? And the question becomes, can it be one? She asked me that question. I was like, no, of course not. Of course not. So here's a deep dive look at what was going on in 2025 when I said I was focused. I was focused on the holding company. Absolutely right. I was doing all the things and I said all the things and it's true. We do have people who are running it.

9:04It's awesome, but you wanna know what? Everything was vying for my attention. Even if I wasn't in the driver's seat of that particular arm of the business. That was just the truth of it. So speaking, well, Jasmine, do you want to do this? Once you booked it, Jasmine, is this a hotel that you want to stay at? Jasmine, does this driver work for you? Podcasting, how many guests do you want? Do you want a batch? What is too much? What is not? I just became so overwhelmed with, people needed to know these questions. Absolutely. But it was coming at the cost of me being pulled in so many different directions that when it came time for me to go deep on the things that mattered most, I was completely and totally exhausted.

9:44So the question that she and I were discussing was, is there a world that I can do more with less? It doesn't mean the other things go away. It doesn't mean the other things go away. It's I remove myself from those other things. And what happens here is dependent on who's leading it or it was never pushing towards the ultimate vision of what we were creating. Are we on the same page? I'm bringing everybody here because I'm going to be talking about things that will likely rub you the wrong way. And I would never have this discussion if I have not been going through the process. And then it's gonna be in front of you.

10:22You can decide that this is how you wanna pursue focus or not, totally fine. but we're gonna be walking through a framework. So how do you decide what to focus on? Because it inherently feels risky. I was like, no, no, no. We have this vision of the holding company and I sit as an advisor and we have these revenue generators and they're making money. And she said, Jasmine, it's not a matter of opportunities coming your way. If we're being really honest with ourselves, really honest, we all have opportunities come our way. We do. The greatest leaders say no to the good opportunities. And the strongest leaders say no to the great opportunities.

11:03And the best leaders leave themselves open for the irreplaceable, unrevocable, blow your dang mind opportunities. So how do we focus? So we're going to be talking about three questions on what to focus on. Do I think you're going to have a magical moment here in the room? I sure dang hope so. It likely won't happen. That's okay. That's why we have pockets of time throughout the day or encourage you to stay up late or wake up a little bit early or just take some time for yourself. I'm going to walk through a distillation of these two questions. Number one, what's slowing down the business? Number two, what result changes everything?

11:41And number three, what is mine to solve? Question one, What's quietly slowing down the business? So part of this framework that my mentor walked me through is she says, focus begins where friction lives. Focus begins where friction lives. Why? Because most entrepreneurs focus on growth ideas. Ew, shots fired. Do you remember last mastermind? Everyone here is like, and then I'm going to do this, and then I'm going to do that, and then I'm going to do this and more and more. And team behind the scenes is like, oh, wow. Wow, yeah. Strong leaders focus on constraints. What constraints can we put in the business so that we're answering the real things that matter within the business?

12:27So here is the rule for this question. What is quietly slowing down the business? The rule becomes the thing creating the most friction deserves focus before the thing with the most upside. Where do we focus on? What's the best thing we can focus on? Where friction is, not growth. because here is the thing. We become our own worst enemies when we go out and build on a shaky foundation and we're going back to fix everything that was never fully addressed and those small friction points turn into big friction points. So here's a couple of questions. If you're like, okay, Jasmine, I kind of sort of get it.

13:03It's a little bit, okay, let's go in. Where to focus? How do we find the friction? Number one, where is momentum slowing despite effort? Let's pause here. Can you think of something in your business where you're like, I'm trying and it's not working? Number two, what requires me to be involved when it shouldn't? And number three, what feels heavier than it should at this level? What feels heavier? Like other businesses don't, this is not how it should be and yet I am in it, right? We're just trying to find friction. Many of you could come to it and immediately, oh, I know where the friction is.

13:43Awesome. Some of us are trying to look a little bit struggling. These are just to get the wheels greased as on this event, focus and leadership. Now, if you get to this point, and Deanna had asked a little bit during the break, is like, okay, Jasmine, let me see. Here's a few examples. If your friction point, okay, sales are coming in, but delivery is draining, Jasmine. It's just draining. Great. What do we have? Operational friction. So if we spend all of our time and all of our focus fixing on how can delivery become no longer the bottleneck or the drain on the founder. Well, revenue is strong, but cash fills tight.

14:21Alex had this exact conversation in Slack. She's essentially becoming a creditor in her own business for clients when they're paying her on a 30-day basis instead of a 15. If she were to put all of her energy, she realizes this is financial friction. All of her thing to focus on to open up the cash flow pipeline, money that's already hers, that is not in her accounts receivable, but it ain't received. The team is capable, but the decisions bottleneck with the founder. What is that? Leadership friction. So we can clearly identify the friction point. We can then put it in a bucket and we can say, okay, this is our starting point.

14:59But in case I haven't convinced you enough, we're going to get to the second series of questions. What single result changes everything. Because you might be sitting here thinking, Jasmine, there's a lot of things I need to focus on in my business. You don't even get it. Well, here's what I will tell you that my mentor told me. Leaders don't focus on tasks. They focus on outcomes. Outcomes. So at this level, for us in the room, the distractions come from too many good options without a foundation. So like there's so many things that we can go out and do. There's so many things we can do. There's the next rate growth.

15:39Awesome. We have a lot of opportunities, but there will be one thing to focus on that will actually address other things. If anybody harkens back to our first event and we did the domino exercise, seven months ago, I asked this room to say, y 'all, there is a decision that will cause everything in the domino line to change. And for those people who fully executed on that domino, for the people who've come back to me, I am blown away because I was like, you freaking did it. You freaking did it. Bravo. Because this is what this framework is tanging. The rule becomes choose one outcome that collapses multiple problems in the business.

16:20Because we could focus on one, two, and three. We focus on one. Oh, it went away. That's so good. Two, we focus on two. That was so good. There is an option where three potentially can address three, two, and one. Are we looking for the main thing of focus that has impact in other parts of the business? Let's get into a couple examples. The outcome filter. If this were solved in the next 90 days, everything would be easier because. How do we choose where to focus? If this focus, if you're like, Jasmine, I got five things I need to focus on. Great, let's run it through the filter. If that was solved in 90 days, it would become easier because.

17:03And you put words to it because this is how we're teaching ourselves to communicate to the team. If the answer doesn't clearly simplify areas of the business, it's not focus worthy. We need to get it done, sure. It's just not where we're putting our focus. Here is a personal example. We hired a director of sales. And I know, I know there is a major opportunity in my DMs that was really working extraordinarily well, and then it stopped working. So I have to go. See, do you see what I said? I, no, that's going to change. I used to say, I have to go back and fix it. But who was I being? I was being the leader who was focused on tasks instead of on an outcome.

17:45So now we have a very clear delineation. So I asked myself, if this were solved in the next 90 days, what would become easier? And I'm like, great. Well, if this was solved, our cost of acquisition would be well worth it. Our sales team would be fully booked. We know our close rate. That one thing, I fixed this on the DMs. I literally am solving three other things. That's where I should be putting my focus. Not, hey, sales team, how do I increase your close rate? I don't need that. I need to fill the pipeline. Hey, communication rate. No, I don't need that. I need to go in the beginning. So there was going to be places that we focus that actually solve a bunch of other things on the backend.

18:20Examples. If you clarify your offer, well, your sales team knows how to talk about it better. Marketing, team execution. These are ideas of saying, I solve clarifying the offer, all these other things happen. Hiring one key role. I see many people in the room who have hired a key role and they're like, that key role changed freeing my time, improving decisions, increases leverage. Another example, okay, I figure out this one thing. If I fix churn, we fix churn, this fix a lot of things on the backend. Where do we put our focus? What, how, and when? what's actually mine to solve? This is the third and final question.

19:03So focus dies when leaders don't work on things they fully control. So the rule here would be, focus on what you can directly influence in the next 90 days. So if we go back to that personal example of saying, okay, if we were able to fix the pipeline from DM to conversation to sales call booked to sales call closed, Could I be able to create metrics that say, this is the outcome I want. Here are my suggestions. Team go and deploy on that. Could we see something within 90 days? And the answer is yes. And in this particular situation, I believe that we could see results in nine days. So this is well worth my time to put in and focus, set an outcome and talk with the team.

19:50So as you choose the thing that you want to focus on, ask yourself, can I make a meaningful decision? Can I do this? Do I have what I need to make a decision on what we need to focus on? Number two, can we assign ownership or change a system? In my personal example, I feel very lucky because now I couldn't say this three months ago. Now I get to change a system and assign ownership because it's in a DM, I'm in that flow and I can figure out, okay, okay, okay, okay. If I can do this and then you take the system and you operationalize the system and you hold people accountable, heck yes. Lastly, can progress be visible within 30 days?

20:31Like if you're gonna choose a focus, we want to make sure that we know we're focusing on the right thing and getting results. We don't wanna wait a year. Can we see any sort of progress and then how do we measure that progress? An example that I'm using, it is literally how many conversations are we having a day? How many outbound? How many inbound? What are our close rate? All that data. So when I'm asking myself, my big initiative is like, Jasmine, this is the thing that collapses a lot of other problems. You get to assign a system. You get to delegate it. You get to see results in 30 days. You get to empower a team.

21:04Great. And then the minute that this is going on, next focus and following the same rubric of things. If you cannot answer these questions, then it's just noise. And we could choose to let the noise overcome us and overwhelm us, a chief transgressor of it all. I feel like sometimes I enjoy the noise. I think it's crazy. I think I actually had a conversation with one of our guest speakers, Caitlin, yesterday, and she's like, yes, Jasmine, but is that just a trauma response? I was like, what? And I woke up at 2.30 this morning. I was like, it's a trauma response. It's a trauma response. I go in to handling things because it's a trauma response.

21:46Whoa. So what is, what, what am I now exposing myself to is I like the noise because it makes me be like, all right, here we go. Got to get it done. And energetically, I am not being a leader. I am, I am not being captain of the team. I'm being a teammate. Great. Bravo. Good on me. Good on you. You're not serving your team very well. I have a lot of opportunities to grow. So you guys know that I downloaded a word of the year and last year it was flow. I was running every decision, asking myself consistently, is this in flow? Are you pushing again? Let the flow, it's not, it's not go with the flow.

22:27That's never been my personality. It was very clear to me, choose flow. When given the option, Don't make it hard. And this year, my word of the year is relax, which I hate. I was like, oh no, return to sender. This is not mine. Nope. And what I realized was it's not going slower and it's not doing less. Relax for me is I'm gonna do all I set out to do and the energy I take into it, we already won. It's already done. There's a bigger planet play. We're good. I can be terrified and still choose. I'm going to relax in it because all the stress, guess what? That's gotten me. Same result. So you get to the result fully strung out, or you get to the result in like a vibe.

23:28I'm choosing vibe. So for me, powerful focus feels relaxed. Powerful focus feels relaxed because it's rooted in control. What can I control here? Who I delegate to? What systems I change? How do I focus? Not urgency. Many of us dwell in the place of urgency. Everything's on fire at all times and everything's created equal. It's not. When you focus on one thing that solves other things, you're like, I've just collapsed time and empowered the team. So when we talk about this, it sounds nice. It sounds real nice. But when you bring it into the reality of you saw 2025 and when I look at 2026, it's very clear.

24:15I am focused on one thing. It doesn't mean the other things go away. But my focus is Consistent 10K. I am going 99 % in Consistent 10K. It is a new program. And part of the reason why I am pushing so hard is because I decided to make up an unattached goal for myself. The team thinks I'm crazy. Great. Great. I think we can build an eight-figure business in a year. That's the goal. They think I'm crazy. Maybe I am. Maybe we only do eight. Aw, shucks. We missed it. Happily. In order to do something you have never done in a specific time frame, you have to play the game entirely different. I cannot expect my team to go in blind, nor would I ever want them to.

25:04If I demand that level of focus, then I must say, I'm going all in here. This is the greatest lever in an industry that was wildly changing very, very, very fast. Where do I think the puck is going? And if I believe it's going there and I do, then you're going all in and you're building again from the bottom with the team, with the culture, with the systems and something that goes beyond you. And that friends is hard, is so hard. So now what do we do? I will still continue to speak. I will still continue to create content. But now the filter that we use for all speaking events is if this consistent 10K audience, if that person isn't in the audience, I'm not speaking at that event.

25:48I don't care. I don't care that it's big stages. What's the point? My ego doesn't need it. I don't need to be away from my husband or my daughter or go on a trip or get away from the thing that's making me money because this stage makes me feel good and makes me feel validated. Bump that over it. Not for me. I don't give a rip. My focus is here. I will speak on stages where my audience is in the audience. And number two, I will create content where we have our funnels. We currently do not have a funnel on YouTube. I am currently debating on whether or not I know those work. I know I should go all in, but I'll tell you why it's kind of like a thing for me right now.

26:20All content that you will be seeing on Pinterest, on TikTok, on Instagram, on Facebook, we have funnels. I'm going to be creating for our consistent 10K demographic. Does it light me up? I don't think so. But what is lighting me up is I can build a system that ultimately we have a team of content creators that are living in that brand. But I don't know how to create that system until I have been so fully immersed in the system. Then we build it and then we let it go. So that the goal here by 2027 is to have three to four creators who are creating content on behalf of that brand and become testimonials and icons and follow a system.

26:54And then we go into UGC from our own students to create it. The program is so new asking for UGC. It's too early. I'm not going to get it. I looked at everything and I said, you focus on solving these series of things and you build the system. You can get to eight figures in a year. Will it work out that way? I don't know. Will I behave that way? Hell yes. Everything is cut away. However, I'm obstinate. I said, I need things in my life that light me up. and I know I could use the podcast for Consistent 10K and I know that I could use the podcast video for Consistent 10K and I am right now making the decision to say, this is my love child.