The Secret to Making (Lots of) Money with Digital Offers

26:07I had to set up a website and an online storefront and I had to create and post so I can reach a new audience. I had to write blog posts and information on my website. I had to participate in vendor fairs or go to conferences so that people could understand what it is I sold. Maybe I should boost a post. Should I try Facebook ads? Should I try Google strategies? Is there SEO? How do I optimize results? Should I start an email list? Should I get freebies to opt in so I get in front of more people? And it felt like that was the old way of doing things until I realized, could I create a system? Could I create a repeatable revenue plan?

26:44Could I create a short training offering three or four valuable things? Hey, this is what I know and I want to get to know you. Could I use a simple promotional sequence that leads into a training, like an opportunity for us to get to know each other? Could I use this training to point customers to a customized sales page that lets them know that I see them, I understand them, I speak to their pressure points, I show them a future that looks different? Could I use high-conversion email and automation templates to convert those people into sales? And the answer was yes. The repeatable revenue plan works for all digital offers.

27:21It doesn't matter the type of your offer, the price point of your offer, the size of your following. People say, oh, I need to go viral. Oh, I don't have hundreds of thousands of followers. And I'm here to tell you, I have coached people with hundreds of thousands of followers, millions of followers, and they don't have a revenue stream. And I have coached people with hundreds of followers, but it is a small group of people who want to know what it is they know and people will pay them for that. I do not think you need to be popular to be profitable. In fact, I see a lot of popular people who run no profits.

27:51That's not what I'm talking about. And even if you're not tech savvy, this works. And I'm telling you, this is exactly what I used to make$255 ,000 in one week from a$197 course. And it is exactly what I have used to make over$23 million in the last decade. Yes, this is something I still use today. The repeatable revenue plan is the secret to making lots of money from your irresistible offer. Because you set it up once and then you repeat it for consistent sales. This was the thing I was missing. It was how do I work smarter and not harder? How do I build it once and put people in and build conversations and build trust and people get to know me and then they find the offer?

28:35That was what I wanted. And so I started teaching other people and they've used it to sell a book on leadership, a membership for luxury travel advisors, a coaching program for yoga teachers, a course for making money with Pinterest as a stay-at-home mom, a certification program for private jet flight attendants. one-on-one photography sessions, and hundreds of other ideas. It is so exciting to see digital offers launched with an irresistible offer and a repeatable revenue plan. Jodi said that she had a five-figure launch using this plan with conversions that blew her other launches out of the water.

29:16The repeatable revenue plan takes place over three weeks. During weeks one and two, you're going to focus on warming up your audience and building your leads. Now, people say, Jasmine, I don't have an audience. I know. I did not have an audience on social media when I first started. And when I made my very first course offer, I didn't have hundreds of thousands of followers. A crazy thing happens when you launch. People begin to know you and notice you in new ways. In fact, every time I launched, I got more social media followers. Every time I launched, people signed up for my newsletter list.

29:48And so I'm a big firm believer is you start scrappy and you make it happen. And then the followers come because they get to know you. You have something important to share. I don't want to argue with it about it. You wouldn't be here on this class right now if there wasn't something in you that was aching to come out. Because I'm telling you, my personality rubs people the wrong way a lot of times. But if you're still here, I might be annoying you, but I'm also saying something that's piercing your heart in a way that says, dang it, I have to keep watching. Yes, you do. Because in week three, you're going to sell.

30:20This is the phases. Phase one, I'm not going to make any jokes about it. It's work. This is work. This is building out what is our plan? How are we going to email people? What's the sales page? How are we going to get this work to be built? We build it and then we repeat phases two and three, promotion, cart open, promotion and cart open. Now you could repeat two and three over again, or you can have it on what people call evergreen, which means it's available all the time. So you just go through that prep phase once. And every time I launched a digital offer, I went through the prep phase once, and then I got to repeat it again and again, because this was helping me move faster because I was taking out the guesswork of what to do and when to do it.

31:03It was inciting urgency in buyers because people said, yes, this is what I want to invest in, I want to invest in now. It requires a one-time setup because those emails, the social posts, you can use them again. I tweak them, but I use them again and they make sure that they're staying fresh, but the basis is the same. Why? Because I wanted to have and make money with ease. I wanted to step into a future that even if it felt uncertain, and even if I just actually didn't believe, I had the willingness to try to do something new and do something different. And every time I did something new and different, I was scared and I felt so unprepared.

31:43And guess what? I learned along the way. So much so that in 2017, my husband, my co-founder, my business partner, my high school sweetheart, we launched Social Curator in 2017. And I said, if we could have 500 people join us, it would blow my mind. And we use the repeatable revenue plan. And we continue to use the repeatable revenue plan still to this day. And we have welcomed over 40 ,000 members in the last seven years. Why? Because it works. So I know I'm right about now and people say I talk fast or maybe you just listen slow. A. Okay. So I want to do a brief little recap because I don't want anybody getting overwhelmed right now.

32:25What we just learned, Number one, it is possible to make money with a digital offer. I did it by selling a$19.99 PDF. It is possible. It's possible to make even more money in an automated way when you launch your digital offer. That is what I realized. And I realized that by launching a digital offer, it came in two parts, an irresistible offer and the repeatable revenue plan. When you have both of these things, making money online becomes simple and predictable. And that is what I wanted. I wanted a business that served my life. I didn't want my life to serve my business. So you might be asking, okay, but how?

33:14Like, how do I actually do all of this? Or maybe because you're here, you're already thinking of a lot more detailed questions. Like, when exactly should I send emails? What are the specific dates and times? what if I don't have a newsletter list? Should I be posting on social media? How often should I be posting? Do I need to have a large audience? Do I have to go viral? Do I have to show my face? Does a repeatable revenue plan work for a new offer? I get it. Those are all very important questions. And I know those questions that you're asking because I asked them and I couldn't find them no matter how hard I searched on Google and YouTube.

33:54I tried for many years and people would tell me how. They would tell me the what. They would tell me what to do. They didn't tell me how to do it. And so I spent years and thousands of dollars trying to figure it all out. Like I needed to know like, what are the tiny little steps? I don't want to go from 0.1 to 2. I want to go from 0.1, 0.1, 0.2, 0.3. I need to know all of them, the tiny things, because I am a simple girl. I work hard, but I'm simple. I needed to know what are those things that I need to put my offers into place. And it was a lot of trial and error. I made mistakes. I wasted time and I felt overwhelmed.

34:40Worst of all, I just felt stupid. I said, I don't even know if people want this thing. But eventually, I figured it out. And then I realized something. That all of those resources, all of the coaching, all of the courses selling your offer, they're missing the how. They were telling you the what. So I decided to create a live force experience that I wish I had years ago. I want to work with people. I want to work with a group of people and say, you and me, we're going to be doing this, and I'm going to walk you to how. I want to answer all of your questions. I want you to have all of the answers.

35:18I don't want there to be any detail left behind because what I see are people investing in other courses, and they don't finish them because it's not you. It's that the course says this is what to do, but you're like, wait, how? How do I do this? That is why I created your biggest launch ever. This is a live course experience. This is not recorded. This is me and you for eight weeks with a group of people to do everything you need to sell a digital offer. And my goal is for you to do it with ease and confidence. Now, hold up. I did not say easy peasy. I said ease. Ease that if you do the work, you're going to be confident that your efforts will be rewarded.

35:59So maybe you're here and you're like, okay, this sounds good, but Jasmine, I'm just not sure because I don't have a digital offer. I am here to tell you that we have created the Offer Lab. You can create your first digital offer in just a few hours. The team and I put this together because we know how difficult it was, but I am here to tell people, get started, get scrappy. This is valued at$497, and it is included in your biggest launch ever. Because inside of the Offer Creation Lab, we're going to walk through, hey, how do you create an offer? Like, you have a lot of passions, but what's the offer that's going to leverage your skills?

36:31What is the best way to sell it? Should it be a PDF? Should you have a membership? Should it be a coaching program? Should you beta test it? Oh, we're going to get into that. What about setting it up and pricing? Those are two very difficult things, but when you follow our framework, we want you to start making sales as soon as possible. Past students have called your biggest launch ever the exact game plan, the blueprint for selling your offer. Nicole said it's the best investment for your business. If you want to know all the pieces for a successful launch of a course, product, or membership, YVLE is a must.

37:05Dr. Lauren said I had over 200 people enroll in my masterclass, all organically without running a single ad. Plus, I'd hit my biggest month ever in business from this launch. Thank you, Dr. Lauren. Now, Lindsay, she said that YBLE completely transformed my business. I surpassed my sales goal for my first launch after YBLE. Her first launch, she did$40 ,000 and have since gone on to generate over$200 ,000 in core sales in six months. Lindsay sent me a DM. She's on track to do$500 ,000 in 2025. That is what people who say I'm going to do the work and build the system will get. So if you're wondering what Dr.

37:47Lauren and Nicole and Lindsay and Jira have all gone through with us together, I want to walk you through what we're going to be doing over eight weeks. Me and you and a group of people live in real time with your questions. We're going to be in the dirt. We're going to talk about the successful messaging framework. This is a multi-million dollar level strategy. I want you to develop your irresistible offer, your messaging that speaks to those pain points, and you're going to get a detailed roadmap. I am talking about every single step. Week two, we're going to design a free training with you.

38:17I want you to know what's something that you need to teach something. Three to four tips to make somebody say, oh, I like this person. I think this person is going to be the person I want to go deep with. In week three, we're writing your profitable sales page. Remember, we're going to do this work once so that we can continue to put people toward it. What do you need to write in that sales page? Do you have a blueprint? There is a way to have an effective sales page. When it talks about building out emails, how do I connect with people online? I wanna connect. I'm going to try to answer, writing into Q &A.

38:48I'm gonna try to answer every single question and just in case I can't, what do we do? I wanna communicate via email. You wanna communicate via email with people as well. In fact, we've made it so easy that I had spent months, I had spent tens of thousands of dollars helping hiring people to set up email automations. And I said, I can't believe I've spent so much money. How does anybody do this? I've collaborated with Kit to offer step-by-step tutorials and automation templates to make your setup effortless. We are giving you our email funnels. So this is what Janessa said. I did not grasp that when we click on the link in the resource page of the ConvertKit tutorial, that it automatically copies that automation exactly into my ConvertKit account.

39:32I want to cry. I'm so happy. This alone is worth the course. This is literally done for you. No paying somebody to do it. No being confused. No trying to figure it out. Exactly, Janessa. I would take these other things and people would say, set up your funnels and your automations. And I was like, what? Tag I got a person. What? I paid somebody to do it for me and I'm saying, no, no, no. I'm going to make this and I will give you mine. And if you don't use Kit, don't worry. If you use Entreport, you do ActiveCampaign, if you use anything else like MailChimp, it's all good. You can follow our tutorials, but you will find the methodology done there for you.

40:10Week five, this is our power play. Creating social media content. Do you hate social media? Does it make you cringe? What if we just gave you our exact templates? What if we told you exactly what to create? What if we gave you my exact calendars so you're not overthinking. Yes, we're going to do all of that. In week six, we're going to talk about creating irresistible bonuses. This is where someone's like, I can't believe that that's going to be included. I have to say yes because I want that thing now. In week seven, this is execution. This is where the rubber meets the road. This is where we're going to say we're no more playing anymore.

40:41We're not going to play small. We're going to take a big bet on ourselves and we're going to plan for our success and we're going to show up. In week eight, ads are optional. Ads are totally optional. But if you want to understand that game, we're going to have a training there ready to go for you. Now, your biggest launch ever is normally$2 ,500. But when you join this week, it's$1 ,999. You can join us at yourbiggestlaunchever.com. You can also go there and set up a call. Set up a call with an alumni of this course. You want to know about their experience, they don't get paid if you join or not.

41:17They just, they're there to handle your phone call. Now, if you decide to invest for$19.99, you'll also receive the Maximize Sales and Visibility Summit. This is where you want more attention on your offer. We're going to get into Q &A. We can talk about your offer and workshop this, but this right here, this summit is going to be a goldmine of information. But that's not all because I want to make sure that your success is inevitable. You're going to get access to a private community. I want you getting accountability partners. I want you getting feedback. I want you getting ongoing support. This is the place where you say, can you check on my sales page?

41:51Can you test my Zoom? Can you give me feedback on your Facebook ads? This is us helping each other get better, like iron sharpens iron. You're also going to get trainings by experts. They're going to help you reach your goals even faster. Like Amy Porterfield, do you want to know how to build an email list? Let's learn it from the queen. You want to learn AI and how to expedite how fast you can write those emails and leverage it in your voice. We got Ashlyn Carter. You want to learn how to say, you know what? I'm not comfortable on camera. Zaley Barkley will come in with some powerful tips to say, you got to show up before you blow up.

42:22Tony Rooley is sitting here. Tony is the man when it comes to ads. He's blown our dang mind. And he gave you a training beginner ad setup for advanced results. You know, maybe you're here and you said, Jasmine, I don't have an offer. I want to remind you that when you join YBLE, you get the offer creation lab that is$497 and it is yours when you join. Now, YBLE can give you the exact how that you've been searching for, or you can spend years and thousands of dollars trying to figure it out on your own. Now, here's a quick summary. I told you all the things. We're going to get into Q &A, but what we have are eight weeks of live classes.

42:59We have hundreds of dollars worth of trainings, automations, templates, bonuses, savings, well over$85 ,000 of value. And you can join today for$19.99. In fact, you can get started today with a payment of$799. You can join us at your biggest lunch ever. We're going to get into Q &A. Now, please use the Q &A tab. We're going to be getting into this Q &A. But this is the number one question I get, so I'm going to start here. what makes your biggest launch ever different from, and then they list another course, another coaching program. This is what makes it different. I want to be very clear. Other programs tell you what to do.

43:39They don't tell you how to do it. So for instance, if you've gone through another program, they'll say, oh, you want to send one email sales email for seven days. And each email should include a personal story with a link to your sales page. And you're like, great, I got to write an email. Okay. So I know what to do. But in YBLE, the live classes walk you through what to do and why it's part of the strategy in those weekly live classes. You get to ask your questions and then you go to the how. This is how to do every part with detailed tutorials and step-by-step instructions. Literally micro step after micro step so you're not lost.

44:18We also include plug and play tutorials and real life examples. We don't want you guessing. We just want you doing. Get it done. Now, if you join today by 11.59 p.m. Pacific Standard, you're also going to receive, for the first time ever, we've never done this before, a printed and bound copy of your Biggest Lunch Ever workbook. We're going to be mailing it to you directly. The doors close Tuesday, February 4th at 5 p.m. I would love to see you, your Biggest Lunch Ever. Let's get into some Q &A right about now. Thank y 'all so much. This has just been a dang blast with y 'all, a dang blast. Okay, let's start here.

44:56Joy, I currently offer one-on-one fitness coaching services, but want to create a digital offer. Well, YBLE help me with this. I'm really bad at tech and nervous about being on camera. Joy, I made this for you. The team and I created YBLE because there's too many people who are trading hours for dollars. So Joy gets paid when Joy does a one-on-one training session. That's amazing. Joy can make more money when she's selling a digital offer so people can buy it and get trained in their living room from anywhere around the world. So Joy, yes, we will walk you through exactly how to start with a digital offer.

45:39And since you said you're not comfortable with camera, Zaley Bartley is going to go through a few tips to get you comfortable. But just like anything, the first time you kissed somebody, it was awkward. The first time you rode a bike, it was awkward. The first time you were in French class in high school and said, je ne sais quoi, it was awkward. The first time you do anything, it will be awkward. But inside of the community and with people, you get to have accountability partners. You get to have practice sessions. You get to say, hey, would you join this workout program if you're my ideal client?

46:11And people go say yes. And people can say no. And you make your offer better. That is the power of doing it in a community. Tracy, good morning. I'm in Australia. Oh, good day. I sell niche-specific gift products and want to add digital downloads as an addition to my online business. How do I find an irresistible offer to complement this? So I don't know the niche-specific gift products, but let's just use a few examples. If you were selling hair care, shampoo and conditioner. I would sell a digital resource, a low ticket digital resource on hair care tutorials. Or I would sell tutorials on how a lot of times people want to wrap their hair with non-heat related products.

47:00Why not create a tutorial, a low ticket tutorial on a camera having a tutorial on no heat products? If you want to, if you're selling hair products like hairspray, you could do a tutorial on updos or how to curl, how to get a beach wave, how to get the mermaid wave, how to do an 80s braid, and then you get to use your products as part of those tutorials. Or perhaps you have a digital resource on how to pick the right gift for your significant other, a tutorial on how to prepare. What kind of gifts do you send during a funeral? And have a guide that tells people what to buy and how to buy and points to products that you currently sell.

47:39I hope that that helps. Darlene, I've already created a ton of content, but it's just short of sitting there in an online shop. Can YVLE help me figure out how to actually make money from it? Yes, but I'm going to be very clear, Darlene. I'm a straight shooter. Just because you have an offer doesn't mean, and just because you have content doesn't mean that it is an irresistible offer. So first things first, Darlene, I'm going to have you walk through our offer lab and you get to go through and you get to ask yourself, does this product in my product suite seem like an irresistible offer? If not, I either need to scrap it or I need to rework it.

48:19Does this offer look like it's going to be making money? And so what we're going to do as you go through YBLE is you're going to build a system with the product that you think is the most viable product, the most irresistible offer. You think, I think this one is my most irresistible offer using the framework that has been laid out in YBLE, and then we're going to say, okay, I have my irresistible offer. It solves somebody's problem. It overcomes a desire. I offer a solution. I show a transformation. Great. Now let's build out the revenue plan towards it. So first things first, let's get our house in order.

48:53Then we put the attention where it is deserved. Yes. Catherine, I tried and failed so many times before. I've taken so many courses. Will there be anybody to help me? I don't know a single entrepreneur and no one understands when I say I want to do this. They think it's a waste of time and money and I'm wondering if maybe it is and it's really only attractive people who can make this work. I have to tell you, first things first, if somebody else is doing the thing you want to do and they are, according to your terms, unattractive, anybody can make it work. But here is my strongly held belief that some people will say, I am too black.

49:36I am too white. I am too male. I am too female. I am too fluffy. I am too skinny. I am too dumb. I am too poor. I am too ugly. And my nose is too big. And my thighs are too thick. And I don't have a neck. There won't be people who are finding excuses for why they're not going to sell. But I am here to tell you and anybody else, there is somebody out there who is doing more with less. There is somebody out there using Instagram and TikTok and Facebook in the jungles of Vietnam making money with nothing. So we can sit here and list all the reasons why we think we're not selling when what we really need to do is say, am I creating an offer that's valuable?

50:21Do I know something that's going to help somebody in the future? If the answer to that is yes, then what we say is we're going to hedge our bets. Now, here's why it doesn't work for most people. But you are not most people. Anybody who's here at this point in the training, let me just tell you, I have burned bridges from people who are like, I just can't stand this girl. This is not for me. Cool. But if you're here, you're not the kind of person who will be watching this right about now and being like, you want to know what? I think I would do this, but I'm going to quit. I am so proud to say this, that the average course has a completion rate.

50:55If you have bought a course, anybody else, the average course completion rate is about 9 % to 10%. That means about 90 % of people are not finishing the courses they buy. I am so proud to say that YBLE, we had a 48 % completion rate. 48 % of people went through this course. And you want to know why? I was there. I was doing it live. We had no excuses. Every time somebody ran up a wall, somebody was right there next to them being like, I'm against that wall. Let's pair up. What are we going to do? Let's practice. Let's have a sales call. Let's work with each other. So if you're asking, will somebody be there to do it with me?

51:33My question to you is, will you be there to do it for somebody else? Because if you show up for somebody else, they're going to do it with you. We have the content. We have the tutorials. We have the community. I'm teaching live twice a week. We do optional Q &As. We have a week in there. So it's an eight week course, but we got some two weeks in there. for makeup weeks, because sometimes life is lifing. And I get that. And I get that. So if you're asking, will people be able to do this with us? Well, the answer is yes, they will. But what also happens is just in case you want an inside look, I want you to book a call with one of our alumni.

52:09They do not get paid if you join or not. They are just there to take this call. So you can go to biggestlaunchever.com forward slash call, or you can go to our sales page and you'll find a link there to book a call. But more than anything, you can get all of this information on your biggestlunchever.com. Anonymous, as a financial coach who helps people get on a plan to get rid of debt and build their savings, would that be something I could create a digital offer? Oh my Lord. Or an offer idea for those who work on dreams, goals, visions, etc. Are you familiar with My Rich BFF? You have to check her out.

52:51She's brilliant. She is in the business of digital resources around financial planning. People absolutely want digital resources on financial planning. In fact, it's one of the largest markets. They call it TAM, Total Addressable Market. It is one of the largest markets because people want to know how to make money. They want to know how to save money. They want to know how to invest money. If you can create resources around that in a digital way, you're killing the game. Caroline, hoping Jasmine can answer, how if this applies to smaller digital offers? So not so much a course or a giant downloadable offer.

53:26What about multiple small offers? Caroline, I sold digital resources for $2.99. Like there's a volume game. When we first launched Social Curator, it was a membership for $25. We did hundreds of thousands of dollars on a$25 offer. And here's the thing I want to tell Caroline and I want to tell anybody else who's here. I am not a special snowflake. If there are people in your industry, in the equine industry, in the car racing industry, in the hair industry, and they are selling digital products and they are not the most well-spoken, the most beautiful, the skinniest, the richest, the most popular, but they're doing something to make revenue that changes their life and their business, you can do it too.

54:14If you see somebody doing what you want to do, you can do it too. The only difference is that they're doing it and you're wondering how. And I'm sitting here saying, here is the how, not the what. I'm not going to tell you what to do. I'm going to tell you what to do, the strategy of what to do, how to do it in a community. So we say, okay, let's cut the excuses. I wouldn't do this. We're going to not. And sometimes the way I coach is not for everybody, but I want you to live a big freaking life. I want you to say, it makes no sense to dream this big. And yet you do so that when you have an extra thousand dollars at the end of the month, so that when you have an extra$100 ,000 at the end of the year, so that if you have an extra$10 ,000 at the end of 10 months, what happens then?

55:06That is my question to you. So people will find excuses to not do it. But you would not be here on this call right now if you were not saying, my time has come and I'm ready to make a difference. That is my invitation to you. Let's do this together. Let's get our group think and let's change our lives to get the thing that we want. Arisa, do you already need to have a brand? No, not at all. We have people come in and create digital offers from scratch with a very small following and they go deep with that following and they make this offer and they grow their newsletter list. In fact, there was a student from last year, Dr.

55:45Marie, and she started off with maybe 100 Instagram followers. and then in October of last year, after going through YBLE, and she's a full-time doctor, she has four children and a successful career. So she was a little bit going at her own pace. But then in October, she said, you know what, I'm going all in with everything I know. I'm gonna be committed. And now, starting from October, still to this day, we're in January on the 27th, she has over 11 ,000 followers on Instagram. And she's using that now to push people in to these digital offerings, friends. that's just the game. The game is doing the work.

56:23The game is finding your cadence. And the game is believing when other people doubt. That's how you win. Amber, hey, Jazz. I'm loving the excitement. I feel I was born to do more of this in life. I would love to sell digital products that help people. I'm passionate about organization, whether that's making a trip packing list for the fam, social media content generator spreadsheet. can I open up a stand or a website and sell a bunch of different digital products at once? Do you have to focus on one digital offer at a time? The answer is, I suggest focusing your message. So if you are, you love organization, I would say great.

57:03Organization is a big topic. You can do organization of your home. You could do home by office organization. You can do car organization. You could do social media organization. So what I want you to do is, yeah, you love organizing and you could talk about all of these things, but I want you to focus because all of your messaging needs to go around that one thing. In the beginning, when you're starting off small, in the beginning, when you're starting off small, remember how I said I created an offer for who? Not any photographer in the world. I made an offer for wedding photographers specifically.

57:36And I started really small and I started expanding, and expanding, expanding. Then I offered an Instagram for business. I didn't say I cover all social media. I said, I'm going to Instagram. If you want to use your Instagram for business. So starting small and getting concentric larger circles has always been a very good suggestion. So I suggest we start small, then expand. That is how people get to know you and you get to bump out into bigger circles. Devaki, thanks for the advice and information. Much of what you said is great to me. I'm so not techie. Don't worry. I wasn't either. Like templates and chat GPT.

58:09I'm still jumping through hoops to get my SSDI. I got to find an investor for seed money and or learn how to create a blog or a podcast. Okay. Okay. Okay. So first things first, first things first. I would heavily recommend that we do not depend on investors to fund our dream. in this day and age, we can fund ourselves so we get to what it is that we want. In fact, I will go on a limb and say, in order for you to save enough of your company and equity, build out your offer, know who you're selling to. Having sold it, then go to an investor and say, this is proven. So what I want you to do right now is at this point in time, figure out what is it that you want to offer?

58:58Who is it that you're speaking to? What problem are you overcoming? What solution do they want? And are you selling that? That's the game, friend. Don't go to step Z. Let's not get stressed out. Let's not talk about a podcast. No, no, no. Let's start with the basics. Start with the basics. What am I going to sell? Who am I going to sell it to? what problem or desire do I overcome? Is this the solution? That is what we're doing all day, every day. Classes for us, we're going to be doing this live, but they're all going to be recorded and you can watch them live and then watch them again. You can go at your own pace.

59:40Classes are at 9 a.m. Pacific Standard on Tuesday and Thursday, and we will have replays in the community and our team is there to support you. Nobody is doing this alone. We want you creating your accountability partner pods. We want you showing up. We want you saying, hey, where are you getting stuck? Where do you get need? I stay on for Q &A. Katie and the team are in there as well. Remember, book a call. Like, I'm trying to get through all of these questions. Talk to an alumni. They are not paid if you join or not. They're just there to answer those questions for you and see about their experience.

1:00:13I want you to talk to people who went through it and said, oh, we this and that, but I got the thing that I wanted. Anonymous, is it possible to sell a digital offer without posting a lot of social media and showing your face? Yes, it is possible. I don't know if it's recommendable. It's possible. So what happens is that studies have shown that on social media, a post is more likely to get 64 % more engagement if there is a human in the photo. 64%. So while you can have a piece of content that's very popular and not show your face, statistically, it's going to be harder than not showing your face.

1:00:57Now, I get it. It's very frustrating having to show your face. I understand that. There's many times that I don't want to do it. But I'm here to remind you that there are the things that you want and there are the things you don't want to do. And sometimes you need to do things you don't want to do to get what you want. I do not want to be posting on social media all the time, but I want a successful business and a life that successful social media posts can afford me to do. I am not trying to be popular or funny or cute on Instagram. I am trying to use the platform to motivate me into a different stratosphere, to provide for my family, to show my daughter what is possible, to build out a college fund, to give my parents money, to take my family out to eat, to one day I wish I can take my whole family to Puerto Rico.

1:01:52And that's where we're going to be staying so that we can celebrate the history of my life and my culture. I do things I don't want to do to get the results that I want, but it's not just for launching, right? It's not just for business, right? If I want to lose weight, Well, then what do I need to do? I want the results. I want to lose weight. But what do I need to do? Things I don't want to do. I need to meal plan. I need to go to the gym. If I want to learn how to be a better writer so that I write a book, what do I need to do? I need to sit my butt down and type out these words every single day.

1:02:24Do I want to type out the words every single day? No, I don't. But do I want a book and to be a published author? Yes, I do. So I must do things I don't want to do to get the results that I want. So yes, you can create content and not show your face. Yes, and we could talk about that in the community. But if you're willing to try to do things you don't want to do to get a different result, well, then heck yes, all day, every day, we'll support that too. Okay, just as a reminder, your biggest launch ever is where you go to sign up for a call to get all the information you need. Sarah, I have a course helping parents prepare their children for preschool.

1:03:05I make about$50 ,000 every time I launch. Hey, Sarah, let's go. But I know I can make more. Is YBLE for me or just those starting out? YBLE is for you. In our last cohort, we had people who were starting from scratch and we had people who had offers. And a lot of times people who already have gone through their launches, they were like, I'm not sure this is for me. But what YBLE did was because it's so robust that let's say you have an email funnel or let's say you already have a pre-existing sales page. You'll run your sales page through our lens. You'll run your sales emails through our process.

1:03:45You'll look at our funnels and automations. You'll say, oh, wait a minute, here's an opportunity that I didn't see. And this is a thing that we saw before. In fact, there were other people who were saying, I keep on launching and I keep on getting the same amount every time I launch. And a big pressure point became great, but how are we expanding? How are we getting new eyes on this offer? And that became a very different, powerful conversation around getting something that works and amplifying it through the Visibility Summit. That's where Julie Solomon, Amy Porterfield, Rory Vaden, Colin Boyd, myself, we all spoke about getting more exposure on that to up-level those launches.

1:04:19That's a great question. Thank you so much. Lindsay, hi, Jasmine. I knew you back in 2007 from the OSP days. Oh my gosh. Before you were selling. So proud of what you've accomplished. I have so many ideas. I don't know which one to start with. Will this course provide clarity on that? Lindsay, I want you starting in the offer lab. The offer lab is$497. It is included in YBLE. Because what I don't want to happen is people come in and say, I have 100 ideas. No, no, no. We need to start small. Remember, I started with an email template. I just did that. And I said, okay, here's an email template.

1:04:54And I've had some success. And then I added another template around the same thing. I added a, I had a template for photographers for emails. And then they said, hey, well, what about templates for these types of emails? And I was like, interesting. I created another PDF for emails. And I sold that for$19.99. So we're going to start very small, very simple with one idea. but the offer lab helps you decide which one is the most viable, which one will get you the sales the fastest, which one will build your confidence more so that you can then step into it. Okay, Claudia, I promised myself I would do uncomfortable things this year and the Instagram algorithm showed me your class today.

1:05:35I love that. I know I can create a digital offer. I have an idea for a membership for moms of triplets, but I'm scared. What if it doesn't pay off? Ah, Claudia, what if it doesn't pay off? I did finish that story in the beginning of this class when I talked to my mom and she was talking about all the things that she hadn't done. And I am telling you that my mom is still here with us today, that I had the opportunity to text with her this morning. And since that time, she has gone to Austria. And since that time, she has flown business class. I hope that my mom has many years left with us. But what I can say now, which is what I couldn't say then, is that she will not live with regrets.

1:06:25And she has taught me to not live with regrets. And so Claudia, for you, let's play this out in the worst case scenario. Let's say you join YBLE and you invest$1 ,999. And let's say you come in and you go through these classes. And let's say you learn a new skill and you become uncomfortable. And let's say you put your offer out. And let's say you want 10 people in there and only four people come. Is that a loss, Claudia? Will you say I'm a failure because of that, Claudia? Or will you say that you have impacted four moms of triplets who needed the thing that you wanted to say? Do we end your journey there, Claudia, or do you do it again, Claudia, and you bring in more people?

1:07:12Do those people who have such a good idea of what it is that you do tell other people about what it is that they do? Do you start simple with digital resources so that people can say, you know what, Claudia, this is so cool. This is great. How do we go deeper? And that's when you expand into the membership. There's so many ways for you to get to where you want to go. But how are you defining a win, Claudia? What is success for you? Because if success is I need to create a membership and only if it makes a million dollars will it be successful. Really? Because what about the hundreds of people that you can be impacting?

1:07:42What about the one mom who was on the verge of being hurtful or harmful or sad or desperate and you met her where she was? Is that a success? In order for us to say we're willing to take a risk, we have to say there is the chance for me to do something different. When I put out this PDF for$19.99, I had no idea what was going to happen. And the next day I woke up to$2 ,000, 100 people bought in my bank account. I didn't know then that my life would become what it is today. And Claudia and anybody else who's wondering is a digital product for me. You don't know unless you try. I hope that if you get to the end of your life, you look back and say, I am so glad I did that, even if it didn't turn out how I expected.

1:08:44But let me tell you, there is also a chance that you say, I'm so glad I did that. It didn't turn out how I expected because it turned out even better. That is my hope. That is my wish. And that is my prayer for you. Thank you so much. I would love to see you on the inside of your biggest launch ever. If you are ready to stop overthinking your offers and start making money online, this is your opportunity to join me on the inside of our live course experience, Your Biggest Launch Ever. Now the doors close because I teach this just once a year and I'm the person who's going to be walking through step-by-step twice a week teaching live with you.

1:09:29We close the doors on February 4th. So yeah, you're going to have to make a decision if you're in or out before then. We will not bring this class back until 2026 if we decide to bring it back at all. I believe in this product and I know that if you've ever felt stressed, overwhelm or wondering, please, this is your opportunity to learn more. And if you would like to speak to somebody personally, you could set up a free non-commitment, no pressure call with an alumni from the course. They don't get paid if you say yes or no. They're simply paid for their time to guide you through a decision that is going to be right for you.

1:09:59Again, that's jasminestar.com forward slash digital offer. I hope to see you in our live course experience soon.