In short
How Jasmine Starr built an “8-figure business” by staying consistent through shifting social media cycles, using strategy without oversharing, and evolving from being the “cost” to building a scalable team of coaches for high-touch transformations.
Guest backgrounds
Jasmine Starr is an entrepreneur and content creator who entered online marketing around 2016. She grew up as the daughter of immigrants, later dropped out of UCLA law school, and started as a photographer documenting her journey with no camera or money. She built a personal brand through a free blog, then moved into consulting before focusing on small business owners.
Key claims
Consistency beats chasing trends; marketers burn out in 3–5 years. Authenticity is strategic (share via an “airplane” filter; avoid forced timing; don’t trauma-dump). Human connection and fundamentals (responding to DMs/comments, predictability) matter even with automation/AI. Fire cycles of oversharing create burnout and credibility loss.
Notable examples
Her parents’ “white envelope” budgeting shaped her beliefs about money; her law-school exit came after her mother’s cancer/depression. She describes adopting a “person on the airplane” sharing rule and an annual Four Seasons presidential-suite photo tradition with her daughter Luna. She also recounts retreats in 2024 (Sensei in Lanai; Hampton executive retreat in Austin) that led to identity/trust shifts and building a coach-led arm of the business.
Guests
Jasmine Starr (main guest). Host: Leanne Lopez Mosley.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Power of Connection and Authenticity
1:36 to 2:28
Jasmine discusses the importance of authenticity in connecting with audiences.
“Jasmine Starr, welcome to the Soft Girl Million show.”
Navigating the Online Space
2:29 to 3:43
Jasmine shares insights about the evolving nature of online marketing.
“No attachment to the answer, and yet we are unafraid to ask.”
The Challenge of Consistency
3:44 to 6:43
Exploring the need for consistency and innovation in marketing strategies.
“Okay, so I'm going to start by talking about an unfashionable and very uncomfortable word and that's consistency.”
The Reality of Content Creation
6:44 to 8:01
Jasmine expresses her complex feelings about content creation amidst industry pressures.
“And so as the brand and the business gets bigger, to put things in like, this is our content day, this is our long form day, this is our podcast day.”
Breaking Limiting Beliefs
8:02 to 11:40
Jasmine discusses overcoming limiting beliefs shaped by her upbringing.
“And then the internet came around and democratized it.”
The Impact of Family Background
11:41 to 14:02
Exploring how being the child of immigrants influenced Jasmine's ambition.
“If you can't buy new clothes, if you are wondering, okay, how are we going to get food in the fridge?”
A Journey of Courage and Change
14:02 to 18:10
Learn about the emotional journey of transitioning from law to photography.
“my parents are like, we want to throw you like a part.”
Building a Personal Brand
18:10 to 22:43
Discover the importance of personal branding and storytelling in business.
“So what are, you're like, I want to know the game.”
Navigating Authenticity in Social Media
22:43 to 28:00
Explore the complexities of authenticity and privacy in sharing personal stories.
“I'm like, it gets to be, but like, that's the thing.”
Navigating the Current Landscape of Marketing
28:00 to 29:20
Explore the evolving rules of marketing and the importance of authenticity in a changing digital landscape.
“And so, you know, being in the online space now a decade, we've been able to see those cycles.”
Show all 23 chapters
Building Trust in the Digital Age
29:20 to 31:58
Discover the significance of personal connection and market research in establishing trust with your audience.
“So I don't think we've even scratched the surface.”
Embracing Change and Personal Growth
31:58 to 34:09
Understand the importance of shedding past identities to grow personally and professionally.
“And that's the piece that I think people miss.”
Harnessing Human Connection for Business Success
34:09 to 36:29
Learn how fostering human connections can lead to a more personalized and impactful business model.
“And I could totally use it as a positive experience.”
The Balance Between Work and Self-Care
36:29 to 38:24
Explore the challenges of balancing work demands with self-care and personal well-being.
“It has been one of the most painful experiences because we come here, girl, and we shoot the B-roll.”
Reflecting on Personal Transformations
38:24 to 42:01
Delve into the narratives of personal identity shifts and the impact of retreats on growth.
“But there's also hard things that have to happen around that.”
Personal Reflections on Love and Self-Acceptance
42:01 to 43:50
Explore the journey of self-love and the challenges in accepting love from others.
“So you go three days, two nights, and you go somewhere.”
Navigating Healing and Vulnerability
43:50 to 45:58
Discuss the importance of vulnerability in personal healing and shared experiences.
“through the day, we go through other things.”
Appreciation and Future Conversations
45:58 to 47:50
Acknowledge the power of shared stories and express gratitude for influential relationships.
“Because, you know, listen, I might not be a little brown girl, but I am raising little brown boys.”
Cooking Up Guacamole: A Fun Story
48:20 to 50:56
Delve into a lighthearted cooking segment centered around guacamole preparation.
“Okay, so when in Newport Beach and when you're working with a Latina, let's make some guacamole.”
Ingredients and Personal Anecdotes
50:56 to 56:01
Discuss ingredients for guacamole while sharing personal anecdotes about relationships and cooking.
“Okay, so real quick, to bring everybody in, I love guacamole.”
Cooking and Personal Preferences
56:01 to 57:11
Explore Jasmine's favorite meals and her husband's cooking passion.
The Art of Guacamole Making
57:11 to 58:35
Jasmine shares her process of making guacamole and the importance of presentation.
“And I'm only doing this because my husband has taught me well.”
Celebration and Show Closure
58:35 to 59:26
Jasmine concludes the episode with a celebration of their guacamole and future plans.
“Next time, maybe we'll just drink margaritas instead.”
Transcript
Automatic transcript. May contain errors.0:00I can't believe I talked about it. Like all of it. All the things I normally like to keep, like poker cards close to my chest, I talked about it. Now, I wouldn't say I'm a private person, but also let me say I am a private person. Okay. I create content and I share pieces of my life and my business, but it's only like 0.01 % of my life. It's totally me. It's just not all of me. And while most people couldn't imagine sharing like how much I share online, like a lot of people have told me that they would not feel comfortable sharing their family or anything like that. And I totally get it. I also know that it's helped people connect with me deeply because humans connect with other humans.
0:40The more I show myself, the more I allow people in. People who it turns out will grow quietly and then they're going to burst on the scene and they're going to later tell you that it was your content that allowed them to skyrocket their growth. That is exactly what happened when I met Leanne Lopez Mosley for the first time. So we had known each other on social media, but we hadn't met in real life until she invited me on our podcast. She was so nice and she explained how she first started following my work and it empowered her to start on her own and grow into a incredibly successful business that she has today.
1:14As if that wasn't enough, she came to my hometown of Newport Beach to interview me and she even invited me to show her how I make my famous guacamole. Okay. It was such an incredibly candid and real and a raw conversation. She asked me things that I had never spoken about before. So it was an honor to be able to share that with you today. Let's begin now. Jasmine Starr, welcome to the Soft Girl Million show. I'm very happy to be here. I'm so excited to have you. And when I decided that we were going to do the show, you were on the very top of my list as the guest if I could pick anyone bucket list person for the vision board you were on it and the reason is because I have followed you since the very beginning of my entrepreneurial journey and I always absolutely loved watching you on social media because to me it's like I could feel you and your heart through the screen regardless of what it was that you were doing and so when I thought about this show I was like what a full circle moment it would be to have you on season one and bring the woman that helped inspire my journey and my brand being born into the online space into the hearts eyes and ears of all of these women that are going to watch you today well thank you i appreciate it it means very very very much and the fact that you even asked i think a lot of women will stop themselves from even asking yeah and so the fact that you asked for an introduction and then after the introduction It was like two times available for rejection by asking for the intro.
2:43That's right. That's right. And here we are. And here we are. No attachment to the answer, and yet we are unafraid to ask. Exactly. So thank you. Thank you. So one of obviously the main reasons that I have always loved to follow you is because of your authenticity. And authenticity feels like a bit of a buzzword in the online space because people like to talk about it, but it can feel like, what does that even mean? but back in 2016 when you really came into the online space I would love for you to share a little bit about what you have seen from an online space perspective because I think there's like a lot of cycles with what's in what's out it's like curated is in now you know ugly content is in and I would love to hear a little bit about what it's been like as somebody that has navigated you know the last 10 years now that we're in 2026 what are some of the most significant shifts that you have seen and how have you navigated staying original and authentic while still trying to continually innovate in the online space?
3:44Okay, so I'm going to start by talking about an unfashionable and very uncomfortable word and that's consistency. We have to expect as marketers is that everything will change. And so the reason why strong marketers will stay is because they understand everything will change and the game isn't how long can I squeeze this lemon for all it's worth? It's how quickly can I be on to the next thing? And most often people are exhausted by it. And so the life cycle of marketers I see is anywhere from three to five years. So people who I started with off in the game, like smart, getting attention to keep that pace, part of the cycle would require that constant innovation and that constant staying.
4:25And so if you really want a life of docility and predictability and keeping things the same and And just the system that building in the digital space is not going to be for you. So like the ride or die, the gangsters, it's like we can look up like a decade later in the game, look around and be like, we still here. Dang. And so sometimes I joke. I'm like, I'm essentially like a cockroach. Like nothing's going to come. I'm going to keep on creating. The one one. The one one I would not use to describe you. Well, it's almost like a proud embodiment. Yeah, no, I totally get it. Because it's like the light comes on and everybody runs.
4:59I'm like, I'm still kicking. I was like, I'm not going anywhere. And I think that I say that just sometimes just to jar somebody's attention with this full acceptance of I understand the terms of the game. And even though I understand the terms of the game, a lot of people will assume that I like playing the game. I think you did. We were having a conversation off camera. The candid conversation that we just had, I am shooketh to this moment. Like I full heartedly expected you to say I would have assumed watching you that you absolutely love to create content because A, you're incredible at it.
5:34But B, it just looks like you're having so much fun. And you just shared with me that you do not like to create content. And I don't even know what to do with that. And you told me like, I love it. I love it. And I was like, I need to say that. Like on content days, I need like channel, like channel Leanne. I love this. But that's the thing though. I would love to know, like, what is it that you do not love about creating content? So what is it that you don't love? Because it's not, obviously you are a creator. Like there's no, you can't hide from that. Like you are a natural born innovator creator.
6:06We see it in all of your content. But what is it about content creation that you don't actually enjoy? Well, I've never been one to stick within structures. Okay. And so I think that what is required to build the next level version of myself are systems and structures. And so what I've seen a lot in the digital space, specifically when I started in 2016, it was like the path to a million dollars was so fast. And then the path from one million to five million required me to learn and be a different person and put people around me and systems around me. And it seems as if like when the brand gets bigger, more structure and systems are required to maintain that level and then expand.
6:44And so as the brand and the business gets bigger, to put things in like, this is our content day, this is our long form day, this is our podcast day. And it's just like, I kind of miss those rugged days of early Instagram where you could upload a photo, like a DSLR, like professional photo and be like, this is my one piece de resistance post today. And now - Like drop one sentence. Oh yeah. Oh yeah. Yeah, like, can you be on the beach? Cappuccino, like, you know, salty hair, don't care. Captions, like, good Lord. Like, where did those days go? And now we're, like, fast, everything out, everything imperfect, scrappy.
7:20And then now we're judging each other's authenticity. It's just, like, sometimes I wonder when I look at people, like, crying on camera. I mean, here's the thing. Anybody who cries, like, totally fine. I have no judgment. We listen, we don't judge. But also, but also on the law school dropout. When did you get the camera? I keep a gavel. When did you get the camera out? I have questions. And so sometimes I'm just like, hmm. Yeah. So when it comes to authenticity, the energy that I have to channel is you will do things that other people don't to get results other people won't. And so I look at the outcome.
7:55What do I love more than creating content? Results. Define the odds. And so if somebody says the way that you traditionally have defied the odds is to come from a family, is to go to a school, is to be part of a club, is to have a silver spoon. And then the internet came around and democratized it. And then social media put gasoline. And little brown girls from the hood said, oh, I can play this game. So if we just burnt down everything around that and said, there's no more walls and I get to win however I figure it out, the cockroach is going to play. So you are the daughter of immigrants. Yes.
8:40And I know that when you talk about your parents, you talk about it through the lens of they poured into your ambition. Like they told you that anything was possible. so how did growing up the child of immigrant parents and your your background feed into some of your personality traits that you have because obviously you're fiercely ambitious and you are a role model in terms of what you have been able to accomplish and I love that you speak to what the online space and social media has leveled the playing field and removed the walls but can you share a little bit more about coming up from parents who did actually pour into like, hey, this, anything is possible for you?
9:22Like, how has that helped shape your journey in terms of what you've been able to create? So, I mean, here's the thing, Leanne. I want to be part of the reason why people will say Jasmine's authentic is because I will say things that make maybe other people uncomfortable. And I will, I'm just going to, I'm going to speak and I am okay understanding that everybody on the internet has an opinion. And a decade in this, you're going to have an opinion if I drink green juice or I eat pizza. You're going to have an opinion if I go on a run or if I sit on the couch. You're going to have an opinion if I decide to homeschool my daughter or not.
9:52So everybody's going to have an opinion. So if everybody's going to have an opinion, then what I'm going to do is I'm going to choose me. And every single time. And so when it comes to, and so I've done a lot of therapy, Leanne. I've done a lot of work. And I'm going to give it to you in a nutshell as much as possible, is that my parents did the best they could with what they had. And they told me anything is possible. And yet, and yet, as a child, you go through experiences and it shapes what your belief is. And I didn't even hear the words, know the words, limiting belief until I was 30 years old.
10:27And so the journey of me stepping into what is actually possible, because there's one thing to say you can be anything. And there's one thing to believe in the dream, but do I believe in the belief? Do I believe that I can have that? Do I believe that that is within my purview? And the fact of the matter is, is I could say something, but if we don't on a cellular level, believe it, it will never happen. And so it wasn't until I started digging and uncovering, is it in you? So statistically in the United States, only 4 % of business owners will ever cross a million dollars. Four percent. That's crazy.
11:03Only 0.7 % of business owners that are women will cross that mark. Less than one percent. And if you were a brown or a black woman, it is 0.25%. So for me to believe that I had the capacity to be in a 0.2 % of all American business owners a few years into my career, I had the dream, but did I believe? And the thing that was stopping me from ascending every other level was to break a held belief that I had from childhood. Not because my parents didn't tell me, but it was what you saw. Yeah. So people are donating things to you because you can't afford gifts. If you can't buy new clothes, if you are wondering, okay, how are we going to get food in the fridge?
11:47So my parents got out of debt and they cut up their credit cards. They were at the seminar. My sister and I have a twin sister and we're watching and we're like, what in the world is going on? And then we saw our parents do this, and then my dad would get a paycheck, and he would cash the paycheck, and he would put cash in white envelopes, each denoting for how we're going to get out to debt, for how we're going to get our food. So what happens to a child's mind when the money out of the white envelope for food is gone? My parents said anything is possible. And then there's the reality of the empty white envelope.
12:15What is that subconsciously planting? That money is finite. and for me when I'm 25 years old that somebody actually plants a seed on the internet somewhere out there that says you can start a business and I'm like no me me and I picked up a camera I was in law school I dropped out and I said let's give it a try and that was the first foray what was it like dropping out of law school like what what was the reaction from your family and your parents and that feeling of like i'm gonna do this instead of this because i know that you i think you have been with your husband jd since like high school right so you got you had had a lot of like stability for with your family in terms of like the person that you were with and what you were doing and obviously like law school is a big deal especially i feel like sometimes for parents that can be a really big deal around she's in law school so was there any resistance that you had crazy none no no like zero like i i i had it i just the internal pressure and and nobody put that pressure on me nobody it's like when when i got accepted i got accepted to a few law schools all of which are so impressive but don't need to be mentioned here because it would do nothing but feed my ego and nobody else cares but when i chose to go to ucla it's primarily because I had a full ride scholarship.
13:40And I'm like, okay, great. And I'm in LA and JD is here. And I'm like, this is going to be a good situation. And my parents were so proud. My dad's a pastor in East LA. And I know that you were in Beverly Hills, but that's West LA. Baby girl, let me tell you, the distance between West LA and East LA is less than seven miles, but we're talking about seven countries different. Okay, so when I get to law school, my parents are like, we want to throw you like a part. Oh, it's a lump in my throat. Dang it. Like, they just, my dad opened the church, and he invited people in, and he said, my daughter's going to law school.
14:13And I, in that moment, I just felt like all the sacrifice my parents made. And then, less than a year later, to sit across from him in West Los Angeles, less than a mile from the Bel Air Gate, when I felt like I was so close, Leanne. I felt like, Daddy, I'm at the Bel Air Gate, like your girl. and to sit there and say, mom has cancer and I'm struggling with depression and I don't want to die a lawyer. My mom was 50 and I was 25. And I was like, I don't want to die a lawyer. I don't want to do this. And I'm so sad. And my dad said, mija, leave. And it wasn't the first time that he told me that he came to this country and he worked jobs that nobody else would work to ensure that his children would never have to do something that they didn't want to do.
15:01Right. Right. So sure. Of course. Is he bummed? Maybe. He never let me know. I love that. And he said, follow your heart. Follow your heart. The courage that it takes to go all in, especially when it doesn't make sense on paper. You're like, it doesn't make sense. You're like, law school makes sense. You're like, it makes sense. And then now I'm going to pick up a camera and go into photography. Yeah, I didn't own a camera. I said I wanted to become a photographer. I didn't own a camera. Oh, so it's not even like you'd been like, no, no, no, no, no, no. There's no Annie Leibovitz. You know, I'm just like, how do I turn this thing on?
15:36I'm like, it's a dream. I mean, like, what in the world, Leanne? What in the world? So what did, how did you go from, like, where did that desire even come from that it was photography? Like, is it visual creativity? Was that something that you were like, that's what I want to do? Like, Why photography? So the common theme in every part of my journey has been, I would not have the vision if it wasn't in me to accomplish it. I don't, I didn't wake up and dream like, oh, I want to be on the MBA. Of course not. Right. I don't wake up and dream that I wanted, you know, that I'm going to fix people's teeth.
16:11I don't want to be a dentist. It was not in me. So the fact that this idea was implanted as a photographer and it wouldn't go away. Right. And so what happens is I become a photographer and I don't own a camera. and then I don't have money for a website and I don't even have money for lenses. So I start a free blog and I'm documenting the journey and I start talking about things that are happening on with it. Unbeknownst to me, that was the start of a personal brand because a brand isn't a website or a logo or a font or typography. A brand is what you make somebody feel. And at the time with no money, I was making people feel something about me and the journey.
16:41Regardless of the type of quality of work that I was producing, they just saw somebody doing something. And like one thing we will say about people and the internet is that they like an underdog story. Americans. We love. Specifically, I mean, it's the land of the gladiator and Rocky Balboa. It's like, if you're at the bottom, we're going to root for you. And then Americans will always tear you down the minute you get there. But that's a different episode if we want to go there. Season two. Season two, yes. Oh my God, am I going to be like a recurring guest? We approve this message. Sign here.
17:07Oh my gosh, yes, yes. Okay. I create this blog. It gets a lot of readers. And then people start paying me to dissect and talk about my lenses, my camera gear. And this is me not understanding that this will one day become a generational thing for influencers to talk about what it is they're doing. And I thought to myself, okay, I like this, but I'm not going to do this anymore. So then these companies that said, you're not going to promote for us. Can you come into our marketing and branding teams and tell us what it is you're doing? Are you willing to be a consultant? And I went to Google and I was like, what is a consultant?
17:36How much do they make? And so I went back and I said, yes, I'll do consulting. It'll be this much. And they said, okay. And I was like, damn, I should have gone higher. I'm like, I am a consultant. Well, here we were. And then after I realized that I didn't want to do that for businesses, I wanted to do it for small business owners independent. So that is what happens in 2016. What was the experience that made you like, no, not these. I want to do it for small businesses. They have a lot of rules. And I don't like rules. Not a rule. No. Not a rule. No, no, no. I like understanding and I like playing the game to understand the rules.
18:05And then I want to know how I break them. Okay. So let's talk about how we break the rules of the online space. So what are, you're like, I want to know the game. And then I want to know how I break the rules. Because I would say that you're someone who what's interesting to me is I would say from social media you seem to have more of like a good girl image than a rule than like a know the game break the rules like I would say that like somebody that didn't know you would be like oh you seem like you follow like you follow the rules okay wow we're gonna go there yes I am I make no apologies it's because I'm brown brown women you have a reaction oh she's spicy latina yeah she's an angry black woman so what do you do i've paid a lot of money to be in rooms with men of many a lighter shade to watch how they walk and see how they talk and play their game and i will smile and i will watch and i will make it i'm curious around that do you think if you did some of the spicier content that i did that there would be a different reaction.
19:07Of course. But Leanne, it's not, I mean, it's for like an Asian girl, a black girl, a Haitian girl. For sure. You own it and it's you. And we talk about authenticity. If I saw what you did and I did the same thing, oh, you want to race me in a Tesla? Come on, boys. This is far. If I did that, the reaction would be visceral. you are afforded a luxury and guess what i look at that and i clap you up yeah you're a way maker baby i don't care where it comes from i don't care i see another woman and i'm just like you do you in your way and you're i freaking love it i freaking love it but is there any part of you you know a big part of soft girl millions came from three significant anchors that make up because i think a lot of people think soft girl millions it was very jarring against me and my brand because there was like there's nothing soft about her like why like is she baking sourdough like is she other than pilates which I do like the hardcore oh yes right on my what's the most aggressive form of pilates we can do what like where I might die that's the one I want to do but for me soft girl millions was not about everybody else's version but instead was actually about removing myself as the cost like finding as someone that really struggled with putting myself as the cost in relationships, in the business.
20:30I'm someone that has struggled with depression and felt very lonely and very much was more comfortable with being the cost than not. A huge part of it was removing myself as the cost. The other piece of it was about full expression. I think part of me felt like, and I'm curious to know if you've ever felt like this, because part of me felt like people love my spiciness. So people really love my audacity. And it became a point where I felt a little bit like people don't really want this side of me. Like I have a big heart and I feel like it was probably easy to miss that on social media and not really from anyone else's fault, like from my own.
21:07I wasn't particularly putting it out there. But full expression for me is one of the most authentic things that you can do. And it's one of the most magnetic forms of content you can create. So when you, we were talking candidly before about why I love creating content. For me, it's a form of my like self-expression. I love the fashion. I love the different types of reels that we create. I love expressing myself in very significant ways. Is there any part of you even now that still feels like you're not fully expressed in your brand? Or do you feel like your social media and your brand and what people consume is a good full expression of you?
21:44Interesting. But one thing to note, because I like, I geek out, Like I study the game. Like most people will watch Wimbledon or the Masters. I watch people and I watch how they play. And I think that squeeze this time for all it's worth. There's never been a time right now to create an opinion, to draw a line in the sand. That was faux pas three years ago. Now, you know, like a good hook is like, do you suffer with IBS? Are you a mom in her 40s who's trying to lose the last 10 pounds? Those are the hooks of three years ago. And now what happens, we go to niche, thought you were wrong, three ways to avoid it.
22:20And so when you come in and you're zigging when everybody's zagging, you are being distinctly divisive. I think that you embracing the software, we're going to boomerang. So you're good right now at expanding the brand this way and then leaving a doorway for you to go out to the next thing. So to me, I just looked at it as pure strategy. And it is a full expression of you. But you see where the puck is going. Oh, for sure. and I love it. I'm like, great. I'm like, it gets to be, but like, that's the thing. I'm like a strategic, I'm a strategic savage. There's no like, there's no denying that. But I love that.
22:53I would say what's so interesting to me is watching your social media, I would have no idea that you were playing it through that lens. So I love like your transparency around that, because I think this is where there is a lot of pressure to be so authentic that it should just be effortless to create the content. It should be so easy for me to show up and be able to share in a way that I need to share my life. Like I need to share. Again, I would say that you are, I would class myself as a very open, private person. So I'm like, you're not going to get access to every element of my life on social media.
23:24And I make no apologies for that. And something for you is I would say that you have done a good, again, I watch you and you seem very open, but I can also feel your private nature too. So, you know, you've shared things around your adoption story. I I remember following along with that. And it was such an amazing thing to be able to witness you in that. I remember, I actually remember when you posted about going to Vegas and getting Lunar. And the other day, or the other week, I think when you posted, because it was her birthday, you were sharing. I know you always share the place where JD takes the photo of you.
23:57And it took me right back. Okay, hold on, hold on, hold on. So for people who are, we're in season one. So a little bit of context. JD and I adopted our daughter in 2020. We had 24 hour notice. we became a family in las vegas nevada and we uh we checked into the four seasons and they said are you any any special reason why you're here i said i'm gonna become a mom and they upgraded us to the presidential suite and it was a complete surprise and it was so incredible and to have that experience and have that suite that was the day we became a family so her birthday is january 22nd but the day that we all celebrate with full vigor is february 2nd so that was the day we became a family and so for people who are unfamiliar with the story, we go back to the four seasons every year and we will do it until she says she wants to go or she doesn't.
24:43That's okay. It's her story and she owns it. But we will go back to the floor where the presidential suite is and we're going to take a photo right at the same spot. So what we have so far and what we just experienced is a series of photos of myself and Luna from day one to she recently turned six. And so that's like a little bit of context. And I do share that. I do share that. But here is, so I'm highly private. I love that people say, I feel like I know you. I love that. That's intentionality and that strategy. But the truth of it is people know about 0.01 % of me, of me. And I'm okay with that.
25:21So what do I decide to share? Years ago, I created what I call the person on the airplane role. If I will sit next to somebody on an airplane and they ask questions or they get to know me, That's what I would put out on social media. So yes, that's my filter. I would talk about my daughter's adoption, but I'm not talking about any details around it. I would talk about my mom's journey with cancer and how she is, thank God, in remission, still here with us today. But there's no other details that are going to be associated with that. So to me, I will make casual conversations so that you can feel connected to me.
25:52But the truth of it is I am a wildly private person and I cherish my relationships more than I cherish opinions. so I'm very very very private I love that because I think that it's such a good finding the filter so I love that you're like just what would you share to somebody on an airplane like are they the things and I also think it's okay that that can evolve like that can evolve and that can change I feel like in the beginning of my business you know I had a little bit of pushback from a couple of people last year when I publicly shared about suffering with depression that I hadn't shared it before that said it would have been more powerful had I have spoken about it earlier.
26:27And my instinct is I understand that opinion, but it is an opinion. And also there is no timing that you can force. And for me, I would never force myself to share something until I was ready to tell the story and strategically extract the wisdom because otherwise I'm just trauma dumping on the internet with no purpose. And so for me, it was really important to trust in the timing of when I'm ready or allowing myself for the filter to change. And the important thing to note here is not the decision that Leanne made. Leanne modeled what strategy and wisdom actually is because during 2016, 17, 18, 19, it was such like this bordering era of being seen and being known.
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27:12And for the people who went in and I'm like, I'm going to share everything in all the ways. They got so much attention like a flash in the pan, but it was unsustainable. Yeah. So if you like, I always look at social media like fire. Fire is something that's great because it keeps us warm. We can cook with fire, but fire also burns down forests. And so what happens is when people, people can't be satiated because they get a little bit of you, then they want more of you, then they want more of you. And if you share this really big thing, the next time you share, it has to be as big or bigger. Or bigger, yeah.
27:41And so what happens is people got into this like, then this, and then this. And so they became like a microcosm and then a hurricane of drama, unpredictability. And boy, was it fun to watch. And did it get attention. And it was unsustainable. And you burned out and you lost credibility. Because you wanted popularity. You didn't want profitability. And so, you know, being in the online space now a decade, we've been able to see those cycles. And I look back and I say, you know you. Don't play anybody else's game. Don't talk about something that you're not comfortable with and you could always change the rules.
28:15I love that. So what do you what do the rules look like for you now? Where you're like what does the game look like? So in the season that you're in because you have been around like you're one of the OGs that's actually lasted and continued to innovate. So you're still innovating you're still showing up and you're you're now we're in a different landscape now because things have changed like we've been in the season of the private jet and the yeah we don't know you know what's real what's not we've been in the season of like super curated we've been through the ai boom and now we're coming back to quick like authenticity ugly content face to cam so that we definitely know that it's not ai like what do the rules and the game look like to you at this point right now i to be totally honest at the time of this recording it is such a dumpster fire like nobody knows like and when you said we went through the ai boom i was like oh baby we ran it we no we ain't even we even touched it.
29:06Oh, you're like, it's still coming. Oh, oh, absolutely. Yeah. Oh, absolutely. When we say, oh, the way that the quickest path to building trust is being on camera. And yes, until the good marketers ruin it all. The best marketers ruin everything. Because right now, this is what I'm doing. I'm like, I'm going live because at this point in time, but do I think in less than two years, I can be absolutely, I can go live and type in a script and just sit there with like Cheetos on my fingers and sweatpants and have like this live inspirational talk that's like AI I generated based on like about 3 ,000 hours of podcast content?
29:36Absolutely. That's coming. So I don't think we've even scratched the surface. Oh, for sure. So I wouldn't even like, I'm like, listen, we're going to save that drama for tomorrow. There's going to find, we'll find other good marketers will find other ways to demonstrate authenticity. But at this point in time, it's, I'm doing the things that classically, there are fundamentals. I think it was Kobe Bryant who said, um, somebody had said, uh, Kobe, why do you practice the fundamentals every day and he says you're asking me that question because i'm the best and it's because i practice the fundamentals every day so what have been my son plays basketball yeah and my husband tells him that every single time when he talks about kobe bryant he's like because they all the kids try and do the the fancy steph curry shots and he's like no fundamental that's right and every single day so then now i look at listen the there are things you cannot control we cannot control the algorithm.
30:28We cannot control, despite Moseri's best efforts to say, oh, we're trying our best to flag AI content. No, you're not. No, you're not. No, you're giving the free dime bags of cocaine to everybody. And then once we're addicted, we're going to be like, I can't get off of it. Uh-uh. We see the game. Call it out. Say no to drugs. Legit. So what happens now is the fundamentals of social media and specifically marketing. Because I say social media and people say, that Jasmine, she's into social media. I was like, baby girl, if you told me I had to ride two dolphins and smoke a cigar and dress like a clown to build my business, I'd be like, watch me stand on Flipper.
31:00So it's like, yes, I talk about social media because it's the easiest, most tangible way to get marketing now. So we'll use it as an example. And so the main tenets are going to be consistency, what people can predict from you, and how you are showing up on a one-to-one. Because at this point in time, there's a lot of automations. Hey, I clap it up for automation. Bless automation. But there is a point where automation could put you at distance between the person. So I am responding to comments and DMs, not because I think I'm so great and not even because like, I really just want to see you. It's because when I connect with real people, I am actually doing market research.
31:33This is R &D for an eight figure business on what the future is and where people see, like, I'm looking for gaps. I'm looking for copy. What is the same words that people are using again and again? What are those pressure points? And can I stay in front of the hockey puck to meet people where they are to elevate that transition? So no, I am responding simply because I see you as a human. I know it matters because conversations lead to conversions, but I need to know where are you at and what are you struggling with? And it's like both truths can coexist. Absolutely. And that's the piece that I think people miss.
32:01And again, everything, I think in every season, even since I've been in the online space, there's been so many cycles of what's in and what's out. And everyone will scream from the rooftops of like, X is dead and this is in and things always come back around. But the most important thing is nothing, you know, nothing can replace that, that human connection of whether it be the people inside of your world, whether it be putting yourself in actual, you know, real rooms. And I didn't think I mean, I'd be curious because I think I've seen a big influx even this year of people want desiring more in person.
32:33Like there's a big push which goes anti the freedom narrative of like online courses. And when people say like, oh, people aren't buying online courses anymore. I'm like, well, they are. and people are also desiring to do more in-person things. That's right. That's right, Queen. Yeah. Like that's the game. And what you just laid out was not like, I am pontificating with the future. I'm no drama. It's I'm close enough to a product and the customer to know what comes next. And then you build for what's next. You don't build for what's now. So what is now for you and what is next for you? Like what are the things this year when we're coming out of last year and coming into 2026 and there's a lot of hype about the year of the fire horse you know we've got outside after this interview we've got a horse I'm just kidding um but is there what are the things for you this year that you deeply desire to experience like are you someone that's big on like goals in terms of like numbers are you big on experiences like are there particular ways that you think about the year ahead and what you want to experience and achieve yes so a huge focus on year of the horse my mother-in-law is chinese and so those red envelopes filled with cash she said do not sweep your house yeah it was like when what wash your hair don't wash your hair so i all that stuff laid out but i think that it doesn't really serve us well if we talk about the year of the horse without acknowledging the year of the snake so the year they said we had to shed so much and the shedding process you have to shed girl everything what did you shed specifically specifically jasmine like um okay so everything from identity belief self i got away for one week by myself and my husband was so about it he was so about it because i said there is this itching in me and i am filling it with the void so i come from a long line of addicts and my addiction is applaudable i work oh she's such a hard worker and i work not to feel and so what happens is if I get into the place where it's like, I just, let me just get a hit.
34:37Let me just get a hit. Let me just check in. And I could totally use it as a positive experience. Like, but let me just, absolutely. I just need to do this little thing. And obviously, you know, like, look at this life. Look at how we get to travel. Let me just check in. And when I told him like, it's, I'm out of alignment. Like, I need, I need to step away. And he's like a hundred percent. So I went for a week by myself to Lanai, this place called Sensei. I just cannot speak so highly. There's one in Palm Springs and one in Lanai. I've been to them both. And then every single time I go, I have this transformative experience because I don't take a computer.
35:10I don't take a phone. I'm completely by myself. So completely by cough. Complete, complete, complete unplug. And it was there and you do a lot of meditation and you do sound baths and you eat no boo for breakfast, lunch and dinner. And you go on long walks and you get to be on the beach. It's this really magical place. And it was there that I realized that in order for me to build the next level version of the business, I had to trust people. And for the entirety of my life, you couldn't have told me I didn't trust people. And what happens when you get real silent and you face the little girl?
35:47I don't trust. And I would not let people in. I wouldn't let my leaders take what they needed to do because I didn't trust. I literally would throw myself in front of a bus for key members of our team, like no exaggeration. And so what about this was not letting people in? And I realized that my entire focus, the year of the horse is going to be to build a separate arm of the business that is the thing that people want. Human to human, high touch personalization and a result and i realized that jasmine star doesn't scale but a team of coaches who adhere to a system i have a proven reputation we train this team we put leaders in front of them and somebody who comes in and wants a 90-day transformation and they're sitting with a coach and the way that that happens is for me to get out of the way and who I came back as was a different person.
36:48I'm a cowgirl. I'm a cowgirl? Cowgirl? I'm a cowgirl. Give me out that red horse. I'm a cowgirl this year. And it's not easy, Leanne. It has been one of the most painful experiences because we come here, girl, and we shoot the B-roll. And we walk into the house and on the car ride over, I'm talking to my husband and my business partner and I was like, we need to talk to the recruiter. I don't think this is going to work. This is subpar. how are we extending the brand because the brand does this and if somebody says that and so it's these chess pieces of moving so i can in front of you leanne i could talk about you're the horse i could talk about we're gonna do eight figures in one year i'll do one thing i could say that and can i put my head down on the pillow at night and let people know there is a cost i've counted the cost and when you know the cost every day you wake up and you're like how am i going to get punched in the face again today and then you create and you sell the dream and when they're on the inside you say this is the real stuff you'll get a result are you willing to do the work and one of the things I love that you shared though is around you identified where you were the cost right so you looked at like okay I am the cost and I need to shift things but it also doesn't mean I think people think a lot around alignment and shifting what you're doing and what you're focused on just means that then you make the decision and it's super easy it's like now everything is so effortless you know I joke but it's like before coming here it's like this came together really easily but it doesn't mean that it that it wasn't a lot of work to come and do everything I also the week before we came was a really shit week a really shit week and it was like of course it's the final year of the snake right duh of course it was gonna be a shit week before we came out here and it made the contrast even greater this week to be able to have distance even leaving where I live and coming here and being in a different environment is just such great perspective around seeing it from a different angle so sometimes just removing yourself you know this is not the same as you like we did not come here laptopless or phoneless and we came with a whole bunch of people there's been a lot going on yeah but that's still I feel like I've got such a different perspective on just the same thing around like what am I tolerating what how have I contributed to this like where what is my role in this and if I'm going to move forward this is a commitment doing things like this is not um easy to do and it comes at a cost in one way but wherever I am alive and lit on fire and again strategically thinking about how do we use this where do we use this this isn't just like oh I'm going to do a show and it's going to be so cute It's like I'm going to do a show and strategically that works for my entire business.
39:27100%. But there's also hard things that have to happen around that. So I love that you talk about like it's still not easy. You're in the transition period of what this executing on this looks like based on paying attention to what people want. 100%. 100%. You are a mirror. So when you say that you, first of all, how many days did it take you to like to get into it when you were there? Oh, to defrag it? I call it defragging. Yeah. Like, cause you're literally. I'm like a 90 minute massage girl because the first 60 minutes I'm like, let me just like try and turn all the dials off in my brain. And then the final 30 minutes I'm like, okay, I'm now I'm into it.
40:03And even on vacation, I feel like sometimes it's like a full, it takes a minute to go from here to here. When you go on vacation with your family, how long does it take for you to defrag? Like probably three days. Same here. Yeah. It's three. Three days. And my, and my drug of choice is working. Of course. Yeah. I mean, of course. It's like an addict appreciates and sees another addict, but we're in AA. hey, like we look at each other and we go and we look at each other and yes, but you have to challenge. You're like, I see it. I mean, it's very common for me to connect with other hardworking, powerful, addicted women to this thing.
40:34And we say, hey, I'm seeing this. Yeah. Girl, you, you got to take a break. Now, here's the thing. Anybody else in my life who is not running at the pace that I run and they tell me to take a break, it miffs me. But if I ever got a text message from you and you're like, hey girl, how are we doing? Do we need a three day break? I'll be like, she could see it. Yeah, I listen. Of course. But this is, I think that we create and we share so openly to let people know they're not alone. Yeah. To surround themselves with other people and to understand that just because it looks a certain way, that is real.
41:07And there's also real things that happen behind the scenes that nobody else sees. So you said that you had to obviously face the reality that you had to trust, like trust was a biggie. And you would have been like, you would, if you would have asked me going into it, I told you I trust, of course I trust these people. I love these people. These people are amazing. What's another identity that you've had to shift from the year of the snake? What's something else you've had to let go of or had to like really look at that maybe caught you by surprise or what else? I mean, you were on that trip for seven days.
41:34So it was crazy because I'm a part of this group called Hampton and I joined it primarily like years ago when we're starting the SaaS company. I wanted to get around other SaaS founders. I didn't know any SaaS founders and I didn't know very many women in that tech space. So I joined this program and it kind of attracted that like Silicon Valley bro kind of guy. And I was like, great, I'm in here. Here's the things I'm doing. And I've been a part of that program. And then in November of 2024, they call it an executive retreat. So you go three days, two nights, and you go somewhere. And JD and I have an agreement and he's co-signed that I will go somewhere by myself for a night.
42:08But if it's related to business and it's more than that, I want to experience my daughter. I want to be with my husband. And so we've co-signed. we're we're doing it together anything more than a night and it we're all in so we fly to austin and i went in expecting expecting like executive coaching and strategy and what it really was was all about getting quiet with yourself defining your vision who you are it was like this whole like identity breaking process so it was kind of like a flip for me like oh okay wow we're doing meditations and we're doing these things and every morning they had a cold plunge and they had holotropic breathing meditations.
42:42And so I had never done holotropic breathing. And it's like a very specific cadence and you like clear your body of everything. There's no drugs, there's no magical anything. So we would gather at 6am in Austin in the middle of the Commodore estate, and they would lay out mats and you're cold and the sky is dark. And then you cover your eyes with a blindfold and you're breathing and you're breathing. And what came to me so clearly was let him love you. And I was like, what? I have loved one man. And that is my husband. And I was like, and you're just supposed to be in it. And I'm just like, wait, what?
43:17And I was like, get out of your head and into your body. Get out of your head and into your body. And we finished this. And at these events, it's like 95 % men. These are grown men who are crying and they're talking about how they need to like spend more time with their kids. It was very powerful to be alone with yourself and channel that energy and get real quiet in your mind. And I went back to the hotel room and like I sat at the edge of the bed and I was just like, I think I fell physically like ill, like something like something happened, something shook up. And my husband says, do you want to talk about it?
43:47I said, I actually think I need to like just think about it for a sec. So then I go through the day, we go through other things. And then there was a two hour break and he's at the pool with Luna. So I walked down and we sit at the edge of the pool and I peel my pants up and I stick my legs in there and I'm sitting next to him and I said, I don't think I've allowed you to love me. I met him when I was 16 years old. We've done everything together. And so of course he's like beguiled and puzzled and he's like, what do you, what do you mean? And I said, I think there's a part of me that has kept you out because I don't love myself and you want to love all of me and I keep you up, eh?
44:29And he's just like, will you let me in? And I said, I want to. I got to do some work. I don't know where it's coming from because I have never desired or looked at anybody but you. So I got some work to do because I need to love me far before I ever let somebody else love me this way. And so here we are, you know, like maybe like six months after that, and just having a lot of conversations with really guided professionals around what happened early on that pre-programmed something in my mind that the two are intersected, Leanne. Not allowing my love to love me and not trusting happened very early.
45:16And there will come a point man when I talk about it I'm still in the process of it I love that and I'm so grateful that you shared it because it's so easy to look at you you're beautiful you're so charismatic like it's so easy to think that like you have such you're so you're you have such strong self-worth and it would be so surprising for so many people to be like how what could you possibly not love about you but everyone all of us we're human beings we're all navigating a lot of the same experiences even when it's completely different and i love that you are so focused around your own internal reflections and also not rushing the process of like what that healing whatever you want to call it needs to look like right so i'm i'm so grateful that you thank you thank you i look forward maybe season three we talk about this and this we've got things i've dead girl i got some plans like the world ain't ready the world ain't ready the year the horse will bring um a new journey for me personally not even we're not talking about business but you know you know what will happen you know what will happen when I expand the business expands or always 100 % always 100 % so this feels like a really good place to say thank you thank you the start of so many conversations to come I'm so grateful that you came on and that you shared so honestly you know there's so many avenues we could go down so many conversations that we could have but you are you You know, I'm just so grateful for you because, you know, thank God you went first.
46:46Because, you know, listen, I might not be a little brown girl, but I am raising little brown boys. And I am so grateful that women like you are, you know, they get to look up and like see me and they also see you alongside me. And I think that's just so cool. I have a 16-year-old bonus daughter. Same thing. So thank you for being a part of my journey. Thank you. And I have to say, Leanne, season one and what you create here is magic. You created the vessel and you became the conduit. And this is your first time out. And I don't know if other women look at other women at their first time out and just say, job well done.
47:23Job well done. This will be the worst it will ever be. And if this is the worst. Exactly. Exactly. That's it. May all women say that. May all women say, if this is the worst it will ever be. If this is the worst. If this is the worst it will ever be, thank you. I've said and shared things that I've never shared before. And it's because of who you are and what you've created. Thank you. You're just getting started. Jasmine Starr, everyone. Thank you. You're so good. I'm so ready. I am. Oh, my God. I have like these questions, Leanne. I was like Barbara Walters, Diane Sawyer. My God. So good. So good.
48:07Good God, woman. Good God. I love you. Bienvenidos. Welcome to La Cocina with Jasmine Starr. Oh, Jasmine Astrella. Hey, let's go.
48:26Okay, so when in Newport Beach and when you're working with a Latina, let's make some guacamole. Okay, so I'm going to talk and we're going to cut. So let's make this as easy as possible. We're going to have some open avocados. Okay. And so we're going to make slices one way. We're going to flip the avocado and make them the other way. And while we're doing this, no way I have that. Okay. It's going to time. Okay. So it's story time. So I went miniature golfing. The first time I had moved to orange County, I was trying to make friends and we went miniature golfing. And I told JD, I said, Oh, we should order some guacamole and chips.
49:00And the person across from me that we were golfing with, he said, guacamole, guacamole, like with a w he's like it's guacamole jasmine and i was like i'm sorry my people invented that word yeah like no you will not come on late like waka waka it's guacamole so we are not making guacamole ladies and gentlemen this is say it say it leanne guacamole yeah uh le guacamole guacamole yes so that's how you do it see or not see so funny fun fun fun fact i so when i i just told you i worked for aldi before my online coaching career yes discount food retail everybody oh i am for a two are they sponsoring the show they need to be sponsoring this in the most future that is a very that would be fun because very unexpected um however there was a period of time where I actually used to buy avocados.
49:53I was a director of purchasing for retail for produce. Okay. And so I used to travel to South Africa because Europe, they buy a lot of their avocados from South Africa. Okay. So I did a lot of visits to avocado farms, meeting with the farmers. And, you know. Is that, I mean, ladies and gentlemen, that right there, that's a real waiting to happen. Let's clip out that audio. Let's have the overhead shot. And then we'll put some like old photos back of you traveling in South Africa oh my gosh and then yeah we're already reverse engineering they always reverse yes no no no yes move move to that move to the tomato okay the tomato also me and Justin you know what you want to do what I don't know to each their own but when you flip your tomato it rests a little and then we could slice it that way so it's a little safer a little safer meant for the screen not for the kitchen um so me and Justin fell in love over guacamole oh tell me more so we used to go out and we first met we actually both met at aldi and we weren't allowed to date there was an anti you know yeah right HR HR um so it was um down like down and dirty because we were a secret secret relationship um but we used to go out for Mexican and we would go and eat um guacamole and drink spicy margaritas yeah or we would go out okay and did things get spicy very I mean apparently like 10 years later you married my husband you know very spicy i mean girl stay less i don't look at any i don't know what he looks like no i only have eyes for my husband okay it's not temptation island okay oh my god jd is dream he's so dreamy and you guys have been you're you're like high school sweethearts so you've seen each other through high school sweethearts many many iterations very i mean he went through like i have thick bangs he's seen me through like about 35 pounds heavier he has seen me through i uh dyed my hair jet black i mean i had a nose ring he's Oh, yeah.
51:42Like, he's seen a lot of things. Okay, so real quick, to bring everybody in, I love guacamole. Like, if there's one thing I do, it's guacamole. So we have the avocados. Leanne is getting the tomatoes. We're going to put them in there. Some people say it's sacrilegious, so you put tomatoes in guacamole. No, it's not. You need to come correct. So what I did was I squeezed the lime when it was uncut, then I sliced it, and now what you just want to do is this will help the avocado not turn brown. And I like a little acidity because the avocado has some fats. now another thing to me in my mind you cannot do you guys call this coriander corian is it it's it's cilantro oh yeah i know yes yeah but i'm inclusive here i have been here for so long i was like literally like i have not heard anyone use that for so long i forgot that i'm in europe i were like there's coriander and i'm speaking english i've never heard of so yes uh yes so that's going to add the floral component and in my mind i know some people they go to chipotle they're like do you have the rice without the cilantro i was like why why do you even live what what is going on here you know what's also perfect is the billboard for the show was directly above chipotle you know i'm here for it i mean it's like this is full on like full representation okay so what i like to do is because the tomato has a little bit of liquidity through the seeds is I like to have it just for color and dimension, but I like that amount.
53:10Okay. And so then what we'll do is there are some onions, but you're too pretty. You're too pretty to cut. We've had them pre-cut. So you're just going to add, do you like onions? Yeah. Okay, good. I think it adds like a little bit of like a nice flair. And then what we'll do is listen, listen. Do you do spice? I do spice. Okay. We're going to, this is a serrano and I'm going to cut open the tip and I'm going to smell it. This is, this is more bell pepper than it is traditional. So I'll probably use all of it. Okay. And the crew, you guys have to taste and you can't lie. So you're either going to say this is the best guacamole you've ever had, or I'm going to say this is the best guacamole that you've ever had.
53:49Thank you. See, this is, this is why we play together. We're like, you're great. No, you're greater. That's like, you do podcasting. Great. You do guacamole. Great. You're better. You're, you're amazing. And I'm going to leave, I'm going to leave the seeds. Oh yeah. There's not very many seeds i'm gonna leave it because i do like a little bit of spice and i like to make the uh siddhanno very very very small so you get a little bit of the heat without a lot of that crunch um and then do you want to get a little bit of salt and pepper that's good i'd like that now there is somebody in my family who shall go unnamed my sister-in-law who puts yes how much salt uh let's put a little bit more i like salty things me too okay great okay then let's make it for us because you're great you're great my sister-in-law will put i it's not it's not my jam but she will put um a scoop of sour cream yeah pepper oh yeah yeah i will put a scoop of sour cream because she likes it to be a little bit creamier and she doesn't do the tomatoes to each their own oh in the guacamole sour cream in there because it'll make it more of like um okay consistent okay dip less oh yeah less of the like kind of like a chunky i do too i do too now Now, let's get you to, let's get a fork.
55:03Thank you. Okay. Let's have you stir it. And then add in the process of you stirring it. I prefer guacamole that's a little bit more blended. I do like the chunks. So you kind of like mush it like this. It's like my first time in the kitchen. Not really, but. It's like somebody take a picture. It's what it looks like. Your husband's going to be like, what is this podcast doing? I'm not being doing this unless it's emotional. No, it's going to be, this is going to be perfect. And so I'm looking at consistency right now. And then what I'll do with our, she's like, what am I going to do if I'm going to do it better?
55:36No, no, no. I'm just going to get an initial taste to see what our salt ratio. It's good. Okay. I like a little bit more citrus. And as you do that, what I'm going to do. What's good? Some California avocados. I'm going to need to just taste nice and oily and fatty. and the city is going to break it down and the the proportion to the uh tomato cilantro and onions it felt a little bit more like pico de gallo pico de gallo is tomatoes and onions and cilantro so what i want to do is i want to put a little bit more avocado so that we get more of that avocado forward taste what is your favorite food you had to pick like to eat one meal for the rest of time you know what i i i have to say i cook one thing and you're watching it happen in real life my husband's gonna be like you don't lie to the internet but i love anything my husband cooks oh and i know that sounds nice but i'm actually nearly not like he's a good cook yes i mean he just loves watching so when we travel he's staring at chefs like what are they doing why are they using it he's the kind of person that if we go to a country he'll go and buy spices that are like native there yeah so anything and so like people ask oh what are you guys gonna do for valentine's and i'm like i'm staying home yeah i'm putting on loose pants but wait you're you like being home though you're i love it you're an you're an introvert high introvert yeah high introvert which like make that make sense because anyone watching you would be like but you're not how are you possibly well i'm outgoing i mean outgoing but like maybe we got a show yeah we got a show to do we got we got the world to run like i'll show up i will do the little violin i'll be sea biscuit i'll run the race um okay so depending on the chip that you get it will come with a component of salt so this feels a little balanced and i like it super salty and i love it it is a little salty but i like i didn't see it
57:35okay so i'm gonna get the sides of the bowl and i'll make sure that it's all fully whipped right in so there is a few chunky pieces aka leanne did not do it well no it is no no it's just i'm a control freak you know okay so now what we have is a consistency that's mostly that's mostly avocado and now what we're going to do is so my husband says that presentation is just as much important as the taste we live for an oct woman yes we are going to wipe this bowl all the way down. And I'm only doing this because my husband has taught me well. JD was going to be so proud. He is going to be so proud.
58:18And then what we're going to do here is we are going to get the sprig of the long woman. We are going to put it in there. And then we are going to make it very welcoming for people to come in. And the crew has a taste. And ladies and gentlemen of the crew, there's only one answer. do we love or do we love it looks so good all the cameras are up you have to hold it in here we go how many of you can say that Jasmine Starr you have made guacamole that's right guacamole with Jasmine Starr here we go okay now everybody has to eat it let's go yay Thank you for joining us in La Cocina with Jasmine Starr.
59:12We love you. We appreciate you. Next time, maybe we'll just drink margaritas instead. Preferably. Preferably. We can make those. We can make those. Thank you for joining us on season one of the Soft Girl Million show. Stay tuned for season two.
From the publisher
If you've been listening to this podcast for a while, you know I love talking about business strategy, marketing, leadership, and scaling. But every once in a while, a conversation takes me somewhere much deeper.
This is one of those conversations.
When Leanne Lopez Mosley invited me onto her podcast, I expected we'd talk about entrepreneurship and content creation. We did—but she also asked me questions I'd never answered publicly before.
We talk about authenticity versus oversharing, why I don't actually love creating content (but love what it makes possible), how growing up with scarcity shaped my relationship with success, why I walked away from law school without even owning a camera, and the identity shifts required to build an eight-figure business.
I also share what surfaced during a week-long solo retreat that changed how I think about trust, leadership, marriage, and becoming the next version of myself.
If you've ever wondered what really happens behind the scenes of building a business—and the internal work that growth requires—I hope this conversation reminds you that success isn't just about better strategies. Sometimes it's about becoming the person capable of carrying the life you're building.
And yes… after all that, Leanne and I head into the kitchen to make my famous guacamole.
Click play to hear all of this and:
[00:00] Why opening up about the things I usually keep private changed how I think about connection, leadership, and building trust online.
[03:44] How the strongest entrepreneurs survive every algorithm change by mastering the fundamentals instead of chasing every new tactic.
[09:26] Why growing up with scarcity can unconsciously cap your growth—and the mindset work required to break through those invisible ceilings.
[15:41] The unlikely story of leaving law school, starting with almost nothing, and accidentally building a personal brand before "personal branding" was even a thing.
[26:59] How to create meaningful content, protect your peace, and avoid the burnout that comes from oversharing online.
[33:04] The leadership lessons I'm learning while building an eight-figure business—and why trusting your team is harder than hiring one.
[42:00] The emotional realization that surfaced during a solo retreat and how learning to trust others started with learning to love myself.
[48:20] A behind-the-scenes kitchen conversation filled with laughter, love stories, and the guacamole recipe everyone asks for.
Listen to Related Episodes:
- The Letter I Wrote to My Younger Self (And Why It Changed Everything)
- The Harsh Truth About Content, Burnout, and Staying in the Game
- 3 Rules I Follow To Get Real Results In Business And Life
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode650
