Turn Business (and Personal) Rejection Into Redirection

0:00If you've been feeling stuck in your business and wondering if you're the reason it's not growing faster, I have something for you. I'm hosting a free, no-pitch, live class called Three Money Beliefs That Made Me Millions. And I'm sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months. This isn't fluff. It is a surprising strategy that changed everything for me, and I want to share it with you. Like I said, no pitch, no fluff, just you and me talking about how we shift our beliefs around money to make you millions. Save your seat now at jasminestar.com forward slash millions.

0:33I can't wait to see you there. As I'm building businesses, It's tempting for me to go, go, go, and not having a time just to take a step back and pause and re-evaluate what am I doing? Is this the right step? The rest is just as important as the work. Have you ever thrown yourself into an opportunity without knowing all of the details just to find a way to make it work? Have you ever just said, if I can just get into the room like myself, I'm a get in the room kind of girl? Sometimes I believe that life throws you opportunities. And today, I just want to give you an inside look about a last-minute opportunity that I said yes to on the belief that something amazing and good was going to come from it.

1:12Welcome to the Jasmine Starr Show, where we talk about scaling your seven-figure business into eight figures and doing it by saying yes to opportunities. Okay, let's back up a little bit. I had planned to have a meeting with somebody who lived in Nashville. We had originally just said we were going to hop online. It was going to be a consultation for one hour. And then two intersecting opportunities happened, but I want to back up a little bit. Last April, I was in Austin for an event. And I was there and I ran into a group of entrepreneurs and we spent the afternoon for a project that we were working on.

1:49It was there at lunch that one of the entrepreneurs started talking about how he was going to mastermind with a group of guys there in Austin. Now, I want to be very clear. I do not expect at all to be invited to any and all events. I don't even expect to be invited to other masterminding events. However, I do kind of sort of think that when you are coming across like it's a flex or a brag, that's something you can keep to yourself. Now, hey, they each their own. But what I'm saying is in business, if I roll, if there's an opportunity that I am talking about and I'm not inviting other people, I'm probably not going to share that information.

2:24It's neither here nor there. Different strokes for different folks. I do business different, but I will tell you, I left feeling a certain way. Like the stories I tell myself was like, well, maybe my business wasn't big enough to be invited to the event. Maybe because I'm X, Y, or Z, right? We can all tell ourselves stories about why we were not invited. I am simply deciding to say, listen, I can choose my story. And so the story that I chose was that invitation and that dinner and that mastermind was not for me. I chose that story. It didn't make it any easier. I went back to the hotel. I was talking with JD and I was like, I just think that I'm in my feels about this.

3:04I sent a text message to my friend, Amy Porterfield. And I said, I think these are my exact words, bump them and bump that. I literally felt like I was on the outside. And I tried, I was like, choose a better story, choose a better story, choose a better story. And I was just like, what was it that that invite just was not extended? What was it? And even though I didn't know the answer, I reached out to two people that I trust deeply to speak into the business side and who will always help me tell a better story. That is my husband and business partner and my good friend, Amy Porterfield. After I sent her a voice memo and I was like, and you wanna know what?

3:36Bump them and bump that. And she had said, I don't know what you're doing in a few days. She was like, but you know that meeting in Nashville? She's like, I'm gonna be speaking at an event and Jenna Kutcher is flying in for that event to speak at it. And Stacey Tushel is flying into that event. And Bonnie Christine is gonna be meeting with Michael Hyatt. that's her mentor. And she's like, we all happen to be in Nashville. She's like, you have that meeting. She's like, why don't you take that meeting in person, fly out the day before a little earlier, and then we can mastermind. And so on the back of me being excluded from one thing, she made sure that, hey, if we all happen to be in the same city, let's do our own thing our own way.

4:16That was an unexpected opportunity that probably would not have happened had I not reached out to somebody and expressed, I'm failing a certain way. So business tip number one, bring people into your journey, have them help you choose a better story, and you don't know what opportunities are going to pop up from there. Okay, so I decided I am going to fly out to Nashville. So I booked a ticket, I think three or four days in advance. Now, my goal anytime I go to one of these events is just to get 1 % better. In fact, at the time of this recording, I went to an event in LA yesterday. And in the middle of the event, I realized, you know what, this is probably not the best use of my time.

4:55And JD and I and Luna went out to LA. We had dinner together. And then he took her to the Santa Monica Pier for the very first time. She went on a roller coaster. She ate cotton candy for the first time. She's five years old. Listen, we try to say no to sugar, but baby girl got cotton candy. Well, I went to this event. Halfway through the event, I texted JD and I said, I don't think this is the best use of my time, but I'm going to try to get better. Why? The philosophy of everything I learn, I can get 1 % better. So we got in the car last night and JD had said, Hey, I'm really sorry that the event wasn't what you had expected.

5:26And I said, you want to know what I'm going to tell you three things that I learned that hopefully these three things will help me get 1 % better, even if I didn't want to be there. And so I applied the same methodology again and again in my business. And so when I went to Nashville, I was like, have no expectations. What you want to learn is how to get 1 % better. Now, there's a couple of things that I wanted to clarify going in is I was going to go to Nashville for about 32 hours and I accepted the terms that it was going to be a wild trip, but I was like 32 hours, 1 % better, a great group of phenomenal, brilliant powerhouse female entrepreneurs.

6:02Okay, I'm all in. Now, a couple things that I want to clarify for this story, because we're going to get into the things that I learned for my business so that you can use them for your business as well. This was not formalized. This was just like, hey, we happen to be in the same town at the same day. So why don't we all just roll in? So Amy's husband was spending the weekend by the lake with her dog and she's like, I'm going to be myself. Why doesn't everybody just come stay at my house? Okay. So we all just rolled into her house and we did not have a focused agenda. And I think that's what I want to be like very clear is oftentimes I think that we think there has to be a host.

6:36There has to be an agenda. There has to be topics. There has to be formally speakers and not at all. Anytime you can get around a group of people who are just as passionate about business, say yes to that opportunity. I landed, I think it was close to midnight in Nashville, rolled into Amy's house and then went immediately to bed. On that day that I flew from Los Angeles to Nashville, I recorded, I think, six podcasts. That day, one of the guests of my podcast was Shelby Sapp. I will link to her episode in the show notes. It was a phenomenal episode, but I specifically invited her to speak around sales because sales is a part of my business that I'm going all in and really focusing on in 2025.

7:22In fact, at the time of this recording, we are building out our own in-house dedicated sales department. Okay, this is something you've never done before. Sales for me, and here's the thing, this podcast is not to explain how we're building out our sales department, I am creating, oh my gosh, makes me nervous just saying it. I am creating a podcast for how we're building out our sales department from the ground up. And I'm making it a little vlog style. Right now, what we're doing is we are investing in consulting and helping us build this. And I'm doing a video diary. I'm recording like maybe one or two videos, like two, three minutes a week, talking about the process, talking about what I'm learning, talking about all the things that are going wrong.

8:03That podcast is gonna come in the future. But please know that strategically as a CEO, I'm looking into the future and asking who in my network, what on my platforms, who can I get in contact with to help set me up for success? Shelby was one of those people who came in, laid the framework and kind of opened my eyes to the things that I need to do and how I need to change my perspectives. So just, I'm putting this in context for where my mind was when I was flying to Nashville. Okay, so Shelby recorded that day. we ended our podcast day around two or three. We started at 7.30 in the morning. We did a ton of podcasts, got on a flight to LA, flew, and then woke up the next morning.

8:44So what was top of my mind still was sales. Now my focus when I went in there was to learn everything I could from their perspectives. So Jenna Kutcher, Amy Porterfield, Stacey Tushel, and Bonnie Christine. I was just going to ask everything about them because my focus was on sales. So all of my questions to each of them was going to be, what is your sales experience? Do you have in-house sales teams? What do you see really working right now in the landscape of personal branding, building out products, having a product suite that is both digital and physical? Okay. Now, before I get into the business side of it, my 1 % getting better actually didn't come from the business conversations.

9:27So my unexpected lesson number one from this very last minute opportunity was, oh, okay. The morning. So I land, I go to bed like at 12 or one Nashville time. We wake up and we have a personal trainer come to the house because Amy has her own gym. So we had a workout in the morning and her personal trainer comes and it is like eight o 'clock in the morning and we have music bumping and we are sweating. We're getting our minds right to get our bodies right, to get the business right. And my unexpected lesson came from the trainer. So we were divided up into two sections. There was five of us getting trained and it was basically the tall girls against the mini girls.

10:08I was on the short side. So myself and a woman by the name of Bonnie Christine were on the petite side. And so we were working out together and we had a series of three exercises to do in a given set. And so I finished my three workouts and that was going to start the second set. And the trainer looked at me and she said, the break is just as important as the work. You just finished this set of three. I need you to take a break. That was the first time somebody ever told me, girl, sit down. So I sat down and I thought to myself, the rest is just as important as the work. As I'm building businesses, it's tempting for me to go, go, go, and not having a time just to take a step back and pause and like re-evaluate what am I doing?

10:50Is this the right step? So unexpected lessons, the rest is just as important as the work. I have a tendency to rush from thing to thing in business. I have a tendency to say, this is the goal. And then the minute that we hit that, it's like onto the next thing. Wait, wait, wait, wait. The pause was going to be, the rest is just as important in the work. Now I talk about this from a workout perspective, But that same day during lunch, a couple hours later, I couldn't stop thinking with what that trainer had said. And I texted JD and I said, hey, in a couple of weeks, I'm slated to fly to San Francisco.

11:23I was just going to go for the afternoon. Do you want to turn that trip into three days for us in Napa? He responded back, was like immediately, say less. Absolutely. I'm going to book some tickets. So had I not put myself in a new situation to think about things in a new way, because I was just going to fly to San Francisco for the day, fly back and do our regular weekend at home. But instead I said, what if we were able to take a work weekend to work on the business and not just in the business? The second unexpected lesson that I had learned is to rise to the level of your expander. So as Bonnie and I were training, we were doing squats and we were doing rack squats.

12:03And I was pushing myself. I was ready to work out. And Bonnie is probably an inch shorter than I am. She looks like Tinkerbell. She's adorable and she's strong. So we were mapping our weights pretty much the same way until the very last set. And I am telling you, when you work with a trainer, that squat, you're going real low. I'm like, this is the lowest I've ever gone in a squat. Okay, third one, I'm totally burnt out, third set. And then what do I see Bonnie Christine do? She adds on 25 extra pounds. and I'm like, oh my God. And I'm watching her do it. She finishes her set of 10. Everybody's hyping her up.

12:40And so when I step up to the rack, the trainer begins to remove the weights. And I said, no, absolutely not. I just saw what was possible from somebody who is expanding my possibilities of what is possible. And so my lesson was to get around expanders. This idea was first explained to me by my best friend. She's dating. She's in New York City. And she says that she's opening herself to be around different people so that they show her what's actually possible. And so just like any girl, she loves a good bouquet of flowers, except for the fact that she was taking a poetry class in New York City late at night after her workday.

13:19And there was a gentleman in the class and they struck up conversations. They would walk to coffee shops. And in one of these conversations, she tells him her love of cheese. Oh, she just loves a good cheese. And so he invited her on a date and he arrives to the date and instead of a bouquet of flowers, he has designed a bouquet of her favorite cheeses. He went to a cheese store, had them design these cheeses like a bouquet of flowers and brought them to her. And she had said that this man became an expander, that the type of man who she wants in the future is going to be the type of person who has the capacity to bring bouquet of cheese flowers.

14:01I had not thought of something about that conversation two years ago. So when I was squatting with Bonnie, I realized she's an expander. She's showing me what's possible, not just for myself, but the very things that I want. So business lesson for you is challenge yourself to find an expander and rise to the level of the game that they play. So I want to take in from these two unexpected lessons. Number one, the break is just as important as the work. And number two, rise to the level of your expander. And then I want to talk about how those two lessons that I learned early in the morning brought me into the day of masterminding.

14:38So I just want to clarify, there's this idea of mastermind. The most classic definition of a mastermind is a group of people together focusing on a topic because the sum is greater than their individual parts. This isn't one plus one equals two. This is one plus one equals 75. When you are around a group of people who think different and bigger, those expanders, you get different results. So when you go into a mastermind, nobody has an agenda. Nobody is telling you what to do. Nobody is telling you how to do it. You're just having conversations that are opening your mind to doing things in different ways.

15:17It is on you in that mastermind to figure it out. Nobody will handhold you. Nobody will keep you accountable. This is you coming up with your own solutions and you figuring out how to achieve those desired results. So what was my biggest takeaway from this unexpected opportunity to mastermind? I was going to build out a sales team and I was going to do something that scared me. And up until this point, the team and I were going to do it entirely on our own. We had already been making movements and strides. We had built timelines to do those very things. On the back of having a few hours to sit with these brilliant women, there were some very big changes.

15:56We decided to hire a consultant, aka training, because we wanted quicker results. And so they had said, hey, you're going to probably expect to spend$20 ,000 for a 90-day program to go in and get trained. That was not expected. It wasn't on my radar. They gave me great recommendations. They talked about their experiences. They talked about what trainers did for them. They talked about the immediate ROI. And I was like, well, that's dumb of me if I don't hear what these women have done to set their businesses up to the level of success. They expanded me. Number two, they told us quickly to set up KPIs, key performance indicators around what we're expecting our team to do and achieve.

16:36Number three, we're going to assign a team leader to offer sales calls feedback. We need to get that in real time so that we start drilling down what our key values are and how we keep our conversions high. Number four, and this is for us to create detailed SOPs, standard operating procedures of how we do it done. Oftentimes, oftentimes, you'll get things going, you're going to do it. And then later you do a post. I'm going to do a post SOP. What we're doing now from the ground up is we're building the SOP right now with us as we do it so that we're not doing it later on. We're going to set ourselves up for success and we're doing this slightly different than we have in the past.

17:12Number five, I asked them, well, how do you keep your best closers? What are the best mechanisms? They had said, you want a steady flow of warm leads. You want to prepare these people for the sale. You want to make it as easy as humanly possible for your closers to get those results. And you want to have a clear culture of the business. You want somebody who's closing on your team who just not just appreciates the business, but appreciates what does the business want to do and you as the leader. I got all of that in an afternoon with a group of brilliant women. And I wanted to make sure that I was sharing what I was learning with you.

17:48A lot has changed since that conversation. I'm going to get into all of the details, but what I will tell you was, oh my gosh, this is so much of a bigger project than I ever anticipated. And I also feel very excited. I feel nervous. I totally do. I totally do. Right now we're recruiting. At the time of this recording, we are recruiting for our closers. We're recruiting for setters. This is a new division and a new part of me. And I wouldn't have stepped up in such a big way had I not been expanded. So the rest is just as important as the work. Going to Napa and talking to JD on the back of planning that trip was, how do we function different?

18:23What kind of business are we building? How big are we going to make this? And then rising to the level of your expander. And I'm just so appreciative of the group of people that was able to expand me. And I hope that this podcast is an expansion for you. I want you to get into the room, any room. And until you have those opportunities, I hope that this podcast serves as your room for expansion. I can't wait to share about the lessons that I'm learning about leadership, creating a new department from the ground up and all the good, bad, and the ugly. Now, I want to end the show with a reminder of how I started the show.

19:00If people don't invite you into the room, bump them and bump that. No, I'm just kidding. I'm actually not kidding. I mean, that was petty, but I'm going to be petty. I'm going to be petty. If you're not invited, create your own room. Let people into your journey. Connect with people vulnerably and real. Say yes to unexpected opportunities. Trust that you can figure things out. commit to getting one percent better every day and be open to learning unexpected lessons thank you so much if this episode at all impacted you on your journey share it with a friend let's do this together so collectively we get one percent better as a community thank you for watching and listening to the jasmine star show