Understanding Client Behavior: Neuromarketing Strategies That Work

0:0010 years ago, I made the decision to build my personal brand that was elevated, yet approachable, and reflected who I was, not just what I did. I created my website with ShowIt because it's true drag and drop freedom so you can easily build and update your site. Plus, their real human support team, game changer. Want to try it for yourself? Head to jasminestar.com forward slash show it for a 14-day free trial and first month free when you subscribe. People prefer to be consistent with their past actions and make similar commitments. They want to do things they've already done. They feel good and safe with that level of commitment.

0:34Small commitments can lead to larger ones. What does this mean for you? If you can get your customers to take small steps like signing up for a newsletter, starting a free trial, or making a smaller purchase before expecting bigger commitments, oh man, this is going to increase your chances of having them make that larger commitment with you at a later point in time. Welcome to the Jasmine Starr Show where we discuss business mindset and today, neuromarketing. Hold on, before you turn off, listen. Y 'all know I love business in the brain. Okay, let me take you back a few years. when Snapchat dropped, I started using Snapchat and I wasn't necessarily using it for a business perspective yet.

1:16I was studying it and I was really captivated in a different way than I was on Instagram. And I was just understanding the way that people were creating short from content that disappeared, conversational, the way that it was being edited, how editing looked different than anything that I had seen on Instagram at that time. And then a little while later, stories are revealed on Instagram. And the minute I saw stories, I'll never forget. I was sitting at an outdoor mall and I was on Instagram, a notification for a new feature. And when I opened stories, I immediately knew, oh my goodness, this is Snapchat and Instagram.

1:57But because I had been using Snapchat and very familiar with it, I immediately understood how the video format was going to work in a casual setting. And I knew that it was going to change marketing strategies overnight because Instagram at the time was already a largely business-driven platform. I hit the ground running using Instagram stories because of the experience that I had using Snapchat. Okay, so this is why in this episode, we're going to go over three powerful neuromarketing strategies that are going to help you understand and ideally change, modify, influence your ideal client's behavior.

2:32So if you ever wanted to get inside of your client's brain, this episode is for you. They are going to be many of these types of conversations. So I don't want to create them until I know that you want more of this. And so you can let me know if you like this by sending me a DM on Instagram. But first, I want to read a few words from Evita Social. Evita gave five stars and said, this podcast helped me build my million dollar a year business. I've been listening to Jasmine's podcast religiously every week since 2021. And this podcast has been a huge influence on how I show up for my business. Y 'all, thank you.

3:05Avina, you're the best. If you enjoy this episode, please subscribe, rate, and leave a review because I would love to get to know you and give you a future shout out on the show. Okay, so now let's get into how we can make our ideal client take action with our businesses faster when we can use and leverage neuromarketing. So the first concept of neuromarketing is called the consistency principle. This refers to the fact that people prefer to be consistent with their past actions and make similar commitments. So they want to basically do things they've already done. They feel good and safe with that level of commitment.

3:40Small commitments can lead to larger ones. So what does this mean for you? If you can get your customers to take small steps like signing up for a newsletter, starting a free trial, or making a smaller purchase before expecting bigger commitments, oh man, this is going to increase your chances of having them make that larger commitment with you at a later point in time. The second neuromarketing concept is the power of visuals. So, y 'all know, here's the deal. We're all highly visual creatures. As humans, we love the way that things look. Our eyes are actively creating and searching for things that are beautiful, different, new.

4:16The brain processes visuals 60 ,000 times faster than text. Okay, so just pause here. The brain processes visuals 60 times faster than text. This is why if we go back to the Snapchat example, I immediately knew how different it was at the time where Instagram was largely photo only. So I saw that a photo could convey more information 60 times faster than text. But what I saw with video is essentially stringing together a bunch of photographs to convey even more information. And you're probably thinking, okay, but sure, I use visuals on social media and I've been doing that for a while. Perfect.

5:03That's great. I'm glad that you're there. But what else can you use visuals on that maybe you're not implementing right now? So let's think different. Let's think beyond just social media. Can you use them in an email newsletter? Can you maybe use them in a newsletter to break up text or highlight key points? If somebody's going to scan it, can that visual be the main points? You can use infographics to present data in an easy to digest format. Could you just imagine like reading a bunch of bullet points? Or could you create a visual that condenses all those bullet points and make somebody understand it faster?

5:35What about adding a GIF to your email marketing? Let me just tell you, if finding the perfect GIF for the perfect moment was an art form, I am telling you, my GIFs, I should be getting gold medals. You want to be in my text message thread because I don't send text messages. I send GIFs that convey 10 ,000 words in a single GIF. Oh, yes, it's terrible. So basically what I'm asking here is to think beyond using visuals just for social media. It could be on your website landing pages, blog posts, even presentations can really be changed by using these captivating visuals. Now, the third concept is called the reciprocity principle or the law of reciprocity.

6:17And this suggests that people feel obliged to return favors. OK, like I really hesitated talking about it, but it is what it is. people not only feel obligated, but they actually want to. They want to return something that you or your business has shown them, given them, taught them. So when you offer something of value first, well, it triggers a sense of gratitude and a natural inclination to reciprocate. Now, it could be as simple as providing free content, samples, a resource. So by starting that relationship, like I'm going to give you something first, well, you build trust and you increase the likelihood of a yes to your future requests.

6:59So here's an example. During a masterclass, I hosted this and the team was in the chat and they were helping and there were thousands of people who watched online and there were hundreds of people asking to help with identifying their own personal content pillars. Now the team was like right there in real time. They were giving personalized advice and they were giving feedback, really great feedback to every participant who was asking. So we noticed that this immediate value and assistance created a strong sense of gratitude with the people who are watching. So those people believing that because we gave value and we showed up for them, they stayed longer, they engaged more.

7:36There were a ton of people who were sharing about that class on social media. And they were saying like, I know my three contemplators, the team helped me. It was really cool to see. And I hope and I believe that because we'd created that culture and that act of giving first, I believe that those people are going to attend future events that we host in the future. So I really wanted to take a second and talk about a few things that I geek over. Like I love the brain and I love business and I love when those two things come together. So a recap would be the first concept is called the consistency principle.

8:05Small initial commitments can lead to larger ones. The second neuromarketing concept was the power of visuals because the brain processes visuals 60 times faster than text. And the third concept is called the law of reciprocity. When you offer something of value first, it triggers a sense of gratitude and a natural inclination to reciprocate. I want to say thank you for tuning into the Jasmine Star Show. It is an honor and a privilege to connect with you.