Why No One is Clicking Your Content (And How to Fix It)

0:00If you've been feeling stuck in your business and wondering if you're the reason it's not growing faster, I have something for you. I'm hosting a free, no-pitch, live class called Three Money Beliefs That Made Me Millions. And I'm sharing the exact mindset shifts that helped me go from million-dollar years to million-dollar months. This isn't fluff. It is a surprising strategy that changed everything for me, and I want to share it with you. Like I said, no pitch, no fluff, just you and me talking about how we shift our beliefs around money to make you millions. Save your seat now at jasminestar.com forward slash millions.

0:32I can't wait to see you there. Have you ever poured your heart into creating amazing content only to have it fall flat? Could be because your title didn't grab attention. Hey there, I'm Whitney, content director for Jasmine Star and social curator. And let me tell you, you are not alone. So many entrepreneurs struggle with creating titles that truly stand out. But here's the good news. There's a simple way to change that. And in today's episode of the Jasmine Star Show, you'll learn the power of clear, compelling titles that not only capture attention, but also increase your discoverability. If you want to learn how to create titles that make your content impossible to ignore, keep listening.

1:12So here's where some tips that I have personally learned throughout the years, and I have five hot and ready for you. Tip number one, keep the titles benefit-driven. Here's why. Benefit-driven titles will appeal to more of your audience. A lot of your audience, they're looking for a solution. They're looking for something that's going to benefit them. So let them know that your content is going to do just that. So instead of describing, oh, this is what my content's about, focus on highlighting the benefits of what your audience will gain. Let's break this down by example. Instead of, quote, 10 tips for better time management, you could use, quote, find more hours in your day, 10 time management secrets.

1:52Okay, this instantly communicates the value of your content to your audience. So if you want more examples, let's break this in even more. I just pulled up some benefit-driven titles from my podcast. Now I'm going to link them in the show notes just in case this title is like so good. And you're like, wait, I want to listen more to it. That way you can put two and two together, the title and how we use them to really push benefit-driven. So here are three simple titles that I pulled. You can find them in the show notes. The best AI strategies to grow your business with Chris Winfield, how to price your offer and increase sales, and business lessons that will make you a better entrepreneur.

2:28Do you see what we did there? All value-driven. They're preparing a listener or a viewer what's to come, what they can expect. So tip number two, use keywords. But I don't want you to like stuff your title with keywords. Like this is like a hack and it just doesn't work. It just sounds unnatural and they seem over jargony, which totally turns your audience off because they can totally sense it. So what do I mean by overly jargony? Let me give you an example. Quote, ultimate SEO title optimization techniques and hacks, crafting compelling headlines to dominate search engine results and explode your click-through rates.

3:01That has way too many keywords, which can actually hurt rankings because algorithms don't like to be manipulated. Instead, you can use keywords that strategically work, things like, quote, SEO title secrets, creating click-worthy headlines that rank and get views. Okay, it sounds way more like natural. It sounds like a human. It's not as repetitive and jargony as the first one. So tip number three, this is something that I've personally noticed on my own personal podcast episodes, and I want to share with you just so that you're aware, and then you could start seeing if this helps you too. Now, I'm going to pause here, and I'm going to remind you that this episode is not about titling podcast episodes.

3:41It's not about titling videos. It's not about titling blog posts. It's not about titling an offer. It's not about titling a course. It's about titling period. Now you're going to see a lot of these common themes. And so when I'm sharing these tips, these are tips that yes, I'm using my podcast and yes, I'm using on YouTube and yes, I'm using when it comes to offers and yes, I'm using when it comes to blog posts. So you're going to start seeing how it's strung through all of the titling principles. And so even if you don't have a podcast or a YouTube channel, I want you to start thinking, how can I title things?

4:11Even titling your newsletters as you send them a week, that is your subject line. Your subject line is a title. I want you to start keeping these things in mind. And so now that leads us like coming back to that third tip and to speak in the positive. So what do I mean by that? Well, it's gonna be similar to keeping them benefit-driven. You want to frame your titles in a positive light. Instead of focusing on what your audience should avoid or problems they might face, I want you to emphasize positive outcomes or solutions they can achieve by consuming your content. Let's break this down by an example.

4:40Instead of saying, avoid these common mistakes in marketing, you could use master marketing, 10 strategies for success. Now, not only does this sound more inviting and optimistic, but it also will likely resonate with your audience aspirations and goals. Now, I wanna share just a few of my episode titles from over a year ago and like what I would do differently now. Now, remember, I said I started really focusing this about like in this last year. So I made a ton of mistakes. So what are we gonna do now? We're going to go through my mistakes so you don't repeat them. Okay, here's a title that, oh, I look at it and I'm like, we need to go back and redo this.

5:12Okay, one episode is called 10 Ways to Avoid Getting Stuck in Business. To frame it positive, I could call it 10 Powerful Strategies to Propel Your Business Forward and Uplevel Your Business. Or 10 Actual Tips for Unstoppable Progress. Okay, let's go through another bad example. Another episode title that we had was How Not to Get Business. Oh my God. Which was a lot about, you know, building trust and ran reputation. And like, I just think like, Jasmine, what were you doing? So let's now reframe it positively. I could call it building trust with every business owner needs to hear for sustainable growth.

5:49That sounds a heck of a lot better than how not to get business. Or here's a different title. Reputation and trust. A huge lesson I learned by scaling. All right, y 'all. Now, what I want to do now is like, let's get into some frameworks. So, you know, we're all about action. I want you to grab your favorite pen. If you're driving, you can like come back and you can listen to this and take notes. Okay, first, let's talk about titling. Let's say you're gonna title a masterclass, right? Let's say you're gonna teach something. It's tempting to make a titer class like cute and catchy, but it's way more important to have your title be clear and concise.

6:20But how do you still get attention without sacrificing clarity? Well, if you're asking how, I want you to try this formula. I'm gonna pause because my good friend, industry peer, her name is Danielle Canty, and I was going through titling and she's like, oh, but Jasmine, haven't you ever heard of this formula? And I was like, what are you talking about? She's like, how to get X in Y without Z. And I was like, okay, Danielle, we gotta break this down. So how to get X in Y without Z. X is the desired result. Y is a timeframe and Z is what people want to avoid. So here's the thing I'm gonna say, the Y in this equation, like that timeframe, it could be optional.

7:01But if you can, I think it makes a huge difference telling people how much time they should expect. So what does this look like? So we're gonna pause and I'm gonna break this down into a formula. So remember, how to get X in Y without Z. Here is an exact title we used using that formula for masterclass. How to transform your finances in 30 days without sacrificing your lifestyle. Here's another one. How to boost your productivity in one week without burning out. How to build your dream business in six months without quitting your day job. How to achieve your fitness goals in 90 days without spending hours at the gym.

7:40I'm going to pause. I said that those were titles that we used. Those are examples. Here is a title right now that we just used in a recent launch. How to scale your business in eight weeks without a stressful launch. We use that exact formula. So by using this formula, you're not just providing a clear promise of what your attendees are going to get, but you're also gonna address personal obstacles, concerns, and objections they might have. That's a wrap. I hope you now feel equipped with the tools and strategies to create titles that spark curiosity, drive engagement, and bring more eyes to your content.

8:19Remember, a great title is your first step to getting noticed. If you enjoyed this episode, please send it to one of your business friends who could also benefit from improving their titles as well. Can't wait to hear all the amazing titles you create.