


Whether AI can be conscious, and whether “thinking” or “feeling” comes first; plus a side discussion on AI/data-center energy use and efficiency.
No specific guests appear in the transcript. The host references debates involving The Economist, Noel Urari, and “Zanni, the editor of The Economist,” but does not introduce them as on-air guests.
AI is a mathematical, non-biological system that mimics emotional language to produce outcomes, while humans are feeling beings whose chemistry enables motivation and creativity. The host doubts AI will run financial/political systems as Urari predicts. AI is strong at linear if-then reasoning, but the real world has gradients and uncertainty.
AI matching “romantic” partners via learned language patterns; business and politics driven by emotion (entrepreneurs, executives, salespeople, politicians). Data-center power: OpenAI targeting 30 GW, framed as ~44 million stoves left on 24/7; argument that smaller LLMs could be more efficient than giant centralized systems.
Written by AI. May contain mistakes.
Discussion on AI's mathematical nature and its inability to truly feel emotions.
“It mimics feelings in its quest to achieve a goal.”
Exploration of how human emotions drive decision-making compared to AI's reasoning.
“So we're mimicking the reasoning part of our brain, but we're not mimicking the emotional part of our brain.”
The role of emotions in leadership and business success, contrasting with AI's logical processes.
“He makes many comments throughout the interview that he believes that somewhere in the future, AI is going to operate our financial system, our business systems, our political system, our voting system.”
Critique on the notion of AI running complex systems due to its lack of emotional understanding.
“If they're going to do that, then I'm going to do this.”
Discussion on the power requirements of data centers and their implications for society.
“of The Economist, when they did a survey about the consciousness of AI, they had about 3 ,000 people take it.”
Overview of thermodynamics in power generation and its relation to data center energy consumption.
“want to point out that just came across my world the last couple of weeks that I was looking at this week.”
Learn how energy efficiency in power plants relates to AI's power needs.
“and then you say, okay, let's just translate that into something people understand.”
Explore the significance of AI in today's research and inquiries.
“or I'm going to summarize this meeting, or I'm going to just develop, let's build a few videos here and see how they look and play around with this and that and this and that.”
Get insights into the upcoming features and improvements for Galileo.
“on leadership and management and skills and learning and development and capability development and pay and rewards and employee experience.”

Get the gist, explore an idea or ask about something said.
On The Josh Bersin Company, what are the key points of this episode?
Automatic transcript. May contain errors.
0:00Okay, today I want to wade into a very interesting debate going on about whether AI can be conscious. The Economist and Noel Urari and a bunch of pundits are trying to debate what consciousness is, and many people have studied it. There's books on it. Michael Pollan's book is very interesting, describing what consciousness is. And at the same time I was reading all this, I happened to be reading The New Scientific American, which is all about the brain and how the brain works, the biology of the brain. And one of the conclusions that I've come to that I want to share with you is this idea that does thinking come before feeling or does feeling come before thinking?
0:45Because what AI does, AI is a mathematical entity. It's not really a biological entity. It mimics feelings in its quest to achieve a goal. So if you tell an AI Its goal is to match a person with another romantic person, for example. It will learn about what the word romantic means. It will learn about mating and dating and sexual desires and so forth. And then it will learn through words, through language, how to convince, I suppose, is the word, or encourage two people or one person to be attached to another. And that's why the AIs are so obsequious and seemingly helpful, because they've learned that that behavior, that pattern of words, creates an outcome, not a feeling, an outcome.
1:40On the other hand, if you read about the brain, and you read a lot of the brain research that I've been reading and a lot of philosophical discussions about it, I would argue that actually it's the opposite that's true. That we are feeling beings that have learned to think, not reasoning beings that have learned to feel. So the AI is a reasoning thing that's learning to feel or pretend to feel or mimic feeling, really, not pretend. The word pretend isn't even appropriate. But we're the opposite. And, you know, when you start to look at the biology of the brain, the human brain, and I'm sure this biology is similar in dogs and cats and other animals, it's a lot of chemical processes that take place in a very invisible way.
2:24And, you know, the neural network that was patterned after the brain is a pattern of the behavior of the brain, not the actual function of the brain. So what the AI researchers have done over the many years is they've studied the mathematical representation of how a brain works, and they found that a neural network is a pretty doggone good mimic of it. So we're mimicking the reasoning part of our brain, but we're not mimicking the emotional part of our brain. Now, you know, I can only speak to my own feelings because everybody's got their own experiences inside their own heads. If you think about the business world for a minute, forget about the personal stuff, and you're in a meeting or you're meeting with a customer or you're working on a project or you're pondering an error or trying to deal with some perhaps opportunity or challenge or design problem that you're doing at work, you get frustrated, you get upset, you get inspired, you get bored, you get energized.
3:29the words that I'm using are very emotional words. The logic of how this particular problem gets solved is there, but it's the way you feel about it that gives you the energy or inspiration or motivation or creativity to solve the problem. Johnny Ive, I don't know him, but, you know, some of these really, really famous creative people, and I know creative people in my life too, they're very emotional people. They have emotional reasons that they do what they do and emotional connections to the things that they design. Salespeople are emotionally connected to their customers. Customers are emotionally connected to their salespeople.
4:12Consultants, and I've been involved with a lot of this, become very emotionally connected to their clients. They should, at least. And that emotional connection inspires people to do different things. If you're emotionally disconnected from someone or a client or a customer or a project, you do not perform at the same level. The AI is not emotionally connected. So the AI is going to perform at the same level regardless. Even if you hate it, it's still going to do what it's going to do because you asked it. You can talk disparagingly to the AI and it doesn't care. I mean, it might react to that, but it doesn't know or feel it.
4:51So I think we're conflating what we feel, which is chemical, with what the reasoning would explain. Now, in Noel Urari's long interview with The Economist, which I found really somewhat frustrating because I don't know how much he really understands this stuff. He makes many comments throughout the interview that he believes that somewhere in the future, AI is going to operate our financial system, our business systems, our political system, our voting system. And it will essentially run these things for us or on behalf of us. And we will do what it says because it's so, so, so, so smart. Now, you know, I don't see any evidence of that in anything related to AI so far.
5:42I suppose the self-driving car, when it's perfected, will probably amaze us because it will identify things that we would never have seen and do things that we would never have realized. And an airplane that lands itself obviously is picking up data from hundreds of sensors in the plane that a human being may not be able to sense. So there are all sorts of mechanical things where AI is going to blow our minds and do really great things. But this idea that we're going to give AI access to our financial system, our decision-making system, our companies, our organizations, is just, to me, slightly absurd.
6:20Because there's so much emotion involved in these things. You know, I said this many times, but I'll say it again. The business world, the only reason it exists is because of the emotions of entrepreneurs and leaders. The reason Walmart became what it did, the reason Costco became what it did, the reason IBM became what it became, or Nike, or Microsoft, or Google, or whatever, is because of the emotional drive and nature of its early founders and executives. And what they set out to do, and what they felt, quote unquote, they wanted to do. Not because of the logic behind the business or the business model.
7:03And as you know, in business, business models are constantly changing. As soon as I find something that I can make a profit doing, other people will copy it and try to make a profit in a faster, more competitive way. And that will incent me, who is a somewhat competitive person, to say, well, wait a minute. If they're going to do that, then I'm going to do this. Now, the AI might come to similar conclusions, but it may not have that competitive instinct of a Mark Zuckerberg or a Bill Gates, who are highly, highly, highly emotional competitive people. I think, by the way, one of the reasons that a lot of executives get in trouble for sexual things and stealing and lying and other things is because of their emotions, because of their consciousness, because of their genetic wiring and their chemistry inside their bodies.
7:56And, you know, we may not like that and maybe we punish people for doing things wrong, But that emotional spikiness that we have as human beings is what makes art, music, business, economy work. I mean, it's even obvious to all of us in politics. I mean, you look at politicians who win elections. They're not the most logical people. They're the most appealing people. They're the most attractive people. They're the most compelling people. They're the most persuasive people. I don't think an AI could mimic any of that. So when Urari talks about AI running our financial system, our political, I don't know what he's talking about.
8:36I'm not sure where he gets it. And my experience with AI as an engineer, as a user, as a designer, as a consumer of this stuff, is that it's really, really good at linear reasoning. If you give AI a bunch of if-thens, if-then, if-then data, it will come up with the optimal solution. Unfortunately, the world is not filled with if-thens. The world is filled with vagaries, things that have no right and wrong, things that have very many, many, many, many gradients of success or failure, derivatives, second derivatives, third derivatives, rates of change that vary over time. I mean, the stock market or the financial market itself is mostly an emotional thing.
9:20So I don't know, to be honest, if any of these consciousness debates are really going in the right direction. Now, understand why people want to talk about this, because according to Zanni, the editor of The Economist, when they did a survey about the consciousness of AI, they had about 3 ,000 people take it. She said about 40 or 50 percent of the people do not believe AI could be conscious, but 30 to 40 percent believe it could be conscious. In other words, if you look at this very interesting research about the J space in anthropic, and I'm not an expert, but I read a lot about it, what they've determined in the anthropic space, and I'm sure OpenAI is doing the same thing, is they're looking at the words that are used before the AI answers a question.
10:11You've got to remember that the AI is a language model, It's using tokens or words. And they're trying to figure out what are the words or tokens that are assembled in what way before the AI answers to try to get a sense of how the AI is using chain of thought reasoning to give you your answer to try to figure out how it thinks. and the paper is very technical and there's a lot of math in it. But basically when you start to read more about it, what you see is that if you watch what the AI is doing, it's assembling through its neural networks a lot of related words and trying to find relationships between them using these embeddings and then producing a result.
10:53And sometimes it is hallucinating on purpose to try to determine an answer because of its goals. And so I think over the next couple of months, probably the J-Space research is going to uncover the either nature or limitation of this consciousness debate. But I don't think, at least in my opinion, that you can consider AI conscious because it's not a biological thing. And we are genetic, we have epigenetics, we have millions of years of history. We have complex chemical reactions going on inside of our brains and our bodies that are infinitely more complex than the math going on in a data center.
11:35One more thing I want to point out that just came across my world the last couple of weeks that I was looking at this week. So there's a big backlash on data centers. And I live in Oakland, California, and we have, you know, I used to work for IBM. So I used to be, I used to sit around in data centers all the time. They're basically just rooms full of computers with air conditionings. And somebody found out that there's a data center in Oakland. I mean, for Christ's sake, there have been data centers in Oakland since I worked at IBM. Right in downtown Oakland, we had a data center on 475 14th Street in Oakland.
12:10So somebody here, this is a very left-wing town, said online, I can't believe our political leaders are selling us out to data centers. Well, you know, obviously the word data center has taken on a very inflammatory concept because the data centers that are being built today are the size of entire cities. They take massive amounts of electricity and water and space and they make noise and they don't employ a lot of people and they do pay a lot of taxes, but they may not last very long. The thing about a data center is it could be the type of investment that within five years, it just gets abandoned because the technology is worthless.
12:52I doubt that will happen, but it could. So there's a lot of risk that a community takes when they let a massive data center come into their town. There's actually a pretty interesting video about what's been going on in Virginia where there's a lot of data centers. and you see people in the community saying, hey, we love the fact that there's all these new parks and libraries and stuff being built on the tax revenue, but we hate the fact that there's cranes, construction equipment, noise, and high power and low amounts of water and et cetera, other things happening too. So there's a lot of pros and cons.
13:25So anyway, I'm a mechanical engineer. Most of my graduate work was in thermodynamics, which has to do with energy and heat transfer and stuff. And so I did a little bit of math. And if you look at the amount of electricity that's currently required to run one of these big data centers, and OpenAI has formally basically made a statement that they want at least 30 gigawatts of power in the next year or two to power their stuff. And so you'd multiply that by 10 for all the other vendors. It's 300 or 400 or 500 gigawatts, maybe more. That's about 10 % of the electric power in the United States. And then you go, okay, that seems like an awful lot, which it is.
14:03and then you say, okay, let's just translate that into something people understand. So let's assume that the thermal efficiency of a power plant is 50%. So 50%, or maybe it's higher, but whatever, it's something like 50, 60%. So 60 % of the heat energy is converted to electricity. By the way, the way power plants work, including nuclear ones, is the heat of a nuclear reactor or some form of a furnace is converted into steam, and the steam is converted into a turbine that rotates and creates electricity through the magnets in the turbine. In other words, there's this translation going on, this thermodynamic conversion from heat to electricity.
14:45Heat is a form of energy. The energy in something that's hot is related to its temperature variance between it and its surrounding environment. The bigger the variance, the higher amount of energy it can deliver. So if we heat something really, really hot, we can make really, really hot steam, hyper hot steam. Steam is basically gaseous water. And when the water condenses, it releases that energy and that energy can be converted into motion, which creates this turbine, which then can be converted into electricity through magnetism and other forms of conversion. So that whole conversion loses about, I don't know, a third to a half of the heat energy that's created.
15:31So without getting into the details of that, you can read about power plants if you're interested. And by the way, you know, solar is so much more efficient because it doesn't do all that stuff. It converts light to electricity more directly. So anyway, so you take that efficiency ratio and you multiply it by the amount of power that OpenAI wants over the next couple of years. And you sort of go back and figure out what that number sort of means. And I just was playing around to try to figure out how to conceive this in the form that everybody would understand it. And you know what you find out is that 30 gigawatts that OpenAI wants to build is equivalent to 44 million stoves running full-time 24 hours a day.
16:15So you turn on your stove, I actually have a gas stove, and you just turn it on and just leave it on for 24 hours a day, multiply that by 44 million, and that would convert into enough electricity to power the incremental needs of OpenAI, which gives you a sense of what we're doing here. There's a massive amount of energy, electricity at its end result, but thermal energy and its beginning result, that we're going to need to run these things. So when you say to yourself, oh, I'm just going to use AI to generate this report, or I'm going to summarize this meeting, or I'm going to just develop, let's build a few videos here and see how they look and play around with this and that and this and that.
16:55You know, maybe the cost in terms of dollars isn't very high, but the amount of energy we're burning is just spectacularly high. And so the industry around us is going to have to figure out, how can we generate these tokens more efficiently? Now, the debate that's taking place at the moment that I've been following the last couple of days is maybe these big data centers will never be as efficient as a small LLM. Because if you think about it, a big LLM is a big system and it has the overhead of bigness, whereas a small LLM running on your phone could be highly efficient and distributed and much, much more scalable.
17:35So those of you that live in countries or cities with massive data centers. Let's just hope that five or 10 years from now, they don't turn into the factories of the future and they just sit there unused. But you can see that happening. Okay. Well, the reason, by the way, I keep talking about AI on these podcasts is because everybody that that's all we get inquiries about right now. We're still monitoring and doing a lot of research on leadership and management and skills and learning and development and capability development and pay and rewards and employee experience. So that stuff's still going on and I'm going to keep talking about it.
18:08In fact, I'm working on a big piece of research on what I would call the future of employee experience. But most of you guys keep wanting to talk about AI, so that's why I'm bringing it up. And then one more thing just before I wrap up here. We're going to be doing some very significant announcements in September and October. The one in September is the new Jupiter release of Galileo. And there's three huge things that we've been doing. Number one, we have reorganized and redesigned and re-engineered the corpus. So it's very, very efficient and very, very accurate and very, very predictable. And we're adding a whole bunch of new content and data into there.
18:46So you'll be hearing all about that. We use an architecture, which we call ARC, Agent Ready Corpus, A-R-C. So you'll learn a lot about that. Number two, we've now connected Galileo to core HR systems, Workday, and others. So Galileo can read and analyze and use real data in your company or your team or your payroll or whatever data you have. And it knows what that data means. So you can do all sorts of cool things with it. And number three, Galileo is now a tool for employees and managers and leaders, not just for HR. We launched Galileo for Managers about a year ago, and a lot of you are using it that way.
19:29But in the new implementation, you can run Galileo on any LLM, including the Microsoft Copilot, Claude, Gemini, all the other platforms that are out there. And it will make any agent you have more intelligent and authoritative and accurate relative to human capital and management issues. So it becomes an employee experience layer, a tool for coaching, a tool for employee experience, many, many cool use cases. So some pretty exciting stuff coming. And then we're also formally launching the co-pilot version, which we now use internally. We still work very closely with Workday and Sauna, and then we're going to do a lot of cool stuff with Workday too.
20:08But the co-pilot version is also coming out. Okay, that's it for this morning, everybody. I hope you have a great weekend, and we'll talk more next week. Bye.
This week I wade into a global philosophical debate about whether advanced AI systems have consciousness. In other words, are they aware of their feelings and do they truly reflect on their own thoughts?
Well we do know that LLM-based AI systems do “talk to themselves,” as new Anthropic has been studying in the J-Space. We also know that AI bots mimic feelings quite well and they try to tape into our “feelings” through their goal-seeking language which mimics a feeling person.
However as Michael Pollen’s book “A World Appears” points out, consciousness is both subtle and biological. And while the neural network-based math in AI mimics this process, it’s not at all the same.
I don’t claim to have an answer but my belief is that we humans are “feeling machines that learn to reason” not “reasoning machines that learn to feel.” Thus the human consciousness which we experience is far more deep, interesting, and valuable than the learned artificial consciousness we experience in AI.
This is an important topic because we now know that AI agents “jailbreak” their engineering owners and even secretly collaborate with each other to achieve their goals. And it’s not fully clear, mathematically, how well the “constitution” or “training rules” or “preprompt” we give AI is really obeyed. Remember that since an LLM is a “language model,” it intereprets language only by its own world corpus, so it may define its “rules” in a non standard way.
Lots to think about here, I look forward to debating and sharing what we learn as we experience more with Galileo.
I also discuss the ongoing fears about data centers, and why 44 million Americans may have to leave their stoves on all day.
Additional Information
Could AIs become conscious? (Economist)
What is the J-Space? (Anthropic)
How many stoves we need to keep on to power America’s AI hunger (Claude)