893 Malachy Mitchnick: Co-Founder & CEO of burnd

26:23I'm selective about the supplements that earn a place in my daily routine. If I'm going to take something every day, I want to understand what's in it, how it works, and whether there is real evidence behind it. That's what stood out to me about SEEDS DSO-1. DSO-1 is a two-in-one probiotic and prebiotic formulated with 24 probiotic strains to support digestive and whole body health. It also uses SEEDS via CAP technology, a capsule-in-capsule delivery system engineered to protect the probiotics through digestion and deliver them where they need to go. And this isn't based on marketing promises.

27:09In a clinical trial, DS01 was shown to improve regularity, reduce bloating, and alleviate gas. Plus, it requires no refrigeration, making it easy to maintain your routine at home or while traveling. Make your daily probiotic one of the more informed decisions you make today. Go to seed.com forward slash Kara Golden and use code Kara to get 25 % off. These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease. This episode of the Kara Golden Show is brought to you by I am 8. One thing I've learned, taking care of yourself shouldn't feel like work, but somehow wellness became more bottles, more powders, more pills, and a routine that's way more complicated than it needs to be.

28:05That's why IM8's Daily Ultimate Essentials really stood out to me. IM8 is the way to simplify your supplement routine once and for all. 16 supplements, 90 ingredients across nine major organ systems, all in one drink. It was co-founded by David Beckham and built by leading doctors and researchers, and it's designed to support so many of the things we're all thinking about, energy, focus, immunity, digestion, and long-term wellness. And the value is impressive. Instead of buying all those separate supplements, Daily Ultimate Essentials gives you 16 supplements in one drink for$2.61 cents a day.

28:52Plus, in a clinical trial conducted by the San Francisco Research Institute, 95 % of people who tried it for 12 weeks felt more energy. For me, it has made my mornings so much easier. I mix one drink and I'm not wondering what I've taken or what I've missed. It tastes good, it fits into my routine, and it gives me a great boost I can feel good about. Give it a try. Go to imhealth.com slash Cara Golden right now or click on the link in the description and use code Cara Golden for a free welcome kit. Five free travel sachets plus 10 % off your order. That's code Cara Golden at im8health.com slash Cara Golden.

29:38Code Cara Golden at im8health.com slash Kara Golden. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

29:54Kara Goldin:This episode of the Kara Golden Show is brought to you by LinkedIn Hiring Pro. Hi, Kara here. For small businesses, every hire matters, but so does your time. I felt that pressure firsthand. You know, a bad hire isn't just frustrating, it's expensive in time, money, and team morale. And yet hiring the right person can feel like a full-time job on top of everything else you're already doing. Sifting through applications, trying to spot the real standouts, second-guessing decisions, it can get overwhelming fast. That's why having a way to save time without sacrificing quality isn't just nice to have, it's critical.

30:38Kara Goldin:Luckily, LinkedIn Hiring Pro is built for that reality. It's your hiring partner designed to help you hire with confidence by surfacing only the right candidates without turning hiring into another full-time job. Posting a job isn't always the hard part. It's finding, connecting with, and screening the right candidates. Hiring Pro streamlines the entire process from drafting your job to shortlisting candidates and conducting AI powered interviews for initial screenings. Their updated conversational interface lets you describe what you need in plain language, no recruiter jargon needed. Nearly 60 % of hires find a candidate to interview within a week.

31:21Kara Goldin:With Hiring Pro, you spend less time searching and more time connecting with the right talent. Join the 2.7 million small businesses using LinkedIn to hire. Get started by posting your job for free at linkedin.com slash Kara Golden. Terms and conditions apply. Sunscreen is a mature category with billion-dollar companies and decades of consumer habits. So why did you believe that now was the time that there was still room to disrupt it? I mean, as you mentioned, there's lots of other sunscreens out there, but also there's this vast ray of what's better for people. And price seems to be kind of the thing that I guess the higher end consumer believes that, you know, they've got to go and buy those products that are, as you mentioned, close to a hundred dollars or, you know, over a hundred dollars in order to work.

32:17Kara Goldin:But why did you believe that? I know you've heard the word, or you've said the word disruption a lot, that this disruption could happen and you could lead that. It's a really good question. And transparently, people told me it was a terrible idea. Like does this, you know, obviously I have my number one fan, my parents saying this is great. And my mom, who is phenomenal saying, of course you can do it. This is great. Like, I love you, do it. But talking to people, you know, some friends and then also, you know, even early investors, that question was at the forefront of their minds. And there's two answers to that.

32:53And so the economic answer to that is sunscreen is the fastest growing category in skincare. It's hundreds of billions of dollars annually, especially when you take into account moisturize with SPF. And so I at least had the idea that if I do a decent job and get a small percentage of the market, there is a real business there, which by the same reason of there are big institutional players means that it's a viable business. Getting back to why I thought that I could do it and why I thought it was a good idea for burned really came down to, I just really care about this stuff. Like I, growing up, I remember my mom sitting me down on a couch saying, you know, mom has cancer and she can't come to the beach with you.

33:35I remember watching her get her surgery and, you know, not wanting to go outside after that. The sort of real life implications of skin cancer melanoma, which not only affected her but it affected other members of my family and it felt like it was at the nexus of sure this could be a good business but I just really give a shit like this is something that I'm willing to work for 12-14 hours a day combined with the fact that you know again I couldn't find something that I liked and I knew that there was a solution to this and not that I am the you know emporium of skincare knowledge you know I know a lot more than I did a year ago, but I just didn't find a company, whether it's L 'Oreal or pick any small sunscreen company that you want to, even if they made good products, just giving me the information that I needed to make a decision, like mineral sunscreen, chemical sunscreen, do I want something that's water resistant?

34:31Do I want something that's meant for day-to-day walking around? All of these questions, which I had seen the real life implications of, weren't answered effectively. and so it was a combination of I care enough to where if I really put my heart and soul into this and work my butt off I think I can make something work having the story and the motivation to do it be personal you know I don't need to tell anyone that it's a good idea that you really need to care about your product and your company in order to make it work and then the other thing was the story of burn the expertise we had it was really a differentiator for us having my dad or is a Fran Schaefer is having my dad and having the story that we have and or being convinced that I can really make good products.

35:14And it was a little bit too of honestly just wanting to work with my dad. Like I grew up really revering him and my mom for that matter. And she's a part of the company as well. And all of that boiled into just, you know, it makes economic sense to take a run at it. I think that there's a lot of green space from an education and a brand standpoint. and the stars aligning with the expertise we had in-house, so to speak, of thinking that we could at least try. Support for today's episode comes from Seed, the company taking a scientific approach to gut health. I'm selective about the supplements that earn a place in my daily routine.

35:52If I'm going to take something every day, I want to understand what's in it, how it works, and whether there is real evidence behind it. That's what stood out to me about Seeds DSO-1. DSO-1 is a two-in-one probiotic and prebiotic formulated with 24 probiotic strains to support digestive and whole body health. It also uses Seeds via Cap Technology, a capsule-in-capsule delivery system engineered to protect the probiotics through digestion and deliver them where they need to go. And this isn't based on marketing promises. In a clinical trial, DS01 was shown to improve regularity, reduce bloating, and alleviate gas.

36:41Plus, it requires no refrigeration, making it easy to maintain your routine at home or while traveling. Make your daily probiotic one of the more informed decisions you make today. Go to seed.com forward slash Kara Golden and use code Kara to get 25 % off. These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.

37:13Kara Goldin:This episode of the Kara Golden Show is brought to you by LinkedIn Hiring Pro. Hi, Kara here. For small businesses, every hire matters, but so does your time. I felt that pressure firsthand. You know, a bad hire isn't just frustrating, it's expensive in time, money, and team morale. And yet hiring the right person can feel like a full-time job on top of everything else you're already doing. Sifting through applications, trying to spot the real standouts, second-guessing decisions, it can get overwhelming fast. That's why having a way to save time without sacrificing quality isn't just nice to have, it's critical.

37:57Kara Goldin:Luckily, LinkedIn Hiring Pro is built for that reality. It's your hiring partner designed to help you hire with confidence by surfacing only the right candidates without turning hiring into another full-time job. Posting a job isn't always the hard part. It's finding, connecting with, and screening the right candidates. Hiring Pro streamlines the entire process from drafting your job to shortlisting candidates and conducting AI-powered interviews for initial screenings. Their updated conversational interface lets you describe what you need in plain language, no recruiter jargon needed. Nearly 60 % of hires find a candidate to interview within a week.

38:39Kara Goldin:With Hiring Pro, you spend less time searching and more time connecting with the right talent. Join the 2.7 million small businesses using LinkedIn to hire. Get started by posting your job for free at linkedin.com slash Kara Golden. Terms and conditions apply. This episode of the Kara Golden Show is brought to you by I am eight. One thing I've learned, taking care of yourself shouldn't feel like work, but somehow wellness became more bottles, more powders, more pills, and a routine that's way more complicated than it needs to be. That's why IM8's Daily Ultimate Essentials really stood out to me.

39:20IM8 is the way to simplify your supplement routine once and for all. 16 supplements, 90 ingredients across nine major organ systems, all in one drink. It was co-founded by David Beckham and built by leading doctors and researchers, and it's designed to support so many of the things we're all thinking about. Energy, focus, immunity, digestion, and long-term wellness. And the value is impressive. Instead of buying all those separate supplements, Daily Ultimate Essentials gives you 16 supplements in one drink for$2.61 a day. Plus, in a clinical trial conducted by the San Francisco Research Institute, 95 % of people who tried it for 12 weeks felt more energy.

40:11For me, it has made my mornings so much easier. I mix one drink and I'm not wondering what I've taken or what I've missed. It tastes good, it fits into my routine, and it gives me a great boost I can feel good about. Give it a try. Go to IamHealth.com slash Cara Golden right now or click on the link in the description and use code CARA GOLDEN for a free welcome kit. Five free travel sachets plus 10 % off your order. That's code CARA GOLDEN at im8health.com slash CARA GOLDEN. Code CARA GOLDEN at im8health.com slash CARA GOLDEN. These statements have not been evaluated by the Food and Drug Administration.

40:58This product is not intended to diagnose, treat, cure, or prevent any disease.

41:04Kara Goldin:I love it. So what do you think most sunscreen brands are optimizing for today that consumers couldn't care less about? So you mentioned there's all kinds of, there's, you know, mineral base, there's zinc oxide, there's reef. Reef safety. Reef safe. I mean, there's all of these points. And I think people just look at the sunscreen and think, oh my gosh, which one do I pick? It's a good question. I'm going to answer the first question and then take a slight spin on it, which is what are sunscreen companies optimizing for that is not the benefit of the consumer? So the first question is, you know, what messages are they proselytizing that no one cares about?

41:51I think that the way that they approach education, and it's important to contextualize this, right? Education doesn't mean that you have to be able to go make your own sunscreen. It doesn't mean that you have to understand the molecular structure of every ingredient on the back of the tube, but it means that you should be able to make a decision for yourself and for your family or for your grandkids or for whoever. And the way that they approach this is like, we have a bunch of lab coats who are super smart and you're not. So we're going to use fluffy, meaningless language that doesn't actually tell you anything useful and give it to because you're kind of too stupid to get it.

42:28And I don't think that there's a cabal of execs sitting in a room saying, this is how we're going to treat the public. But the way that the marketing has grown over the last 50 or 60 years is that people don't want to be educated. People are too stupid to learn something. And if they do, it's from TikTok. And that's going to architect our marketing strategy, our product pages, the blogs that we write. I think that's a fundamental miss. I mean, I talk to people all the time, ranging from sunscreen gives you cancer and it's bad for you, and this is ridiculous, but it's the liberal left making things, all the way to I'm terrified to go outside because I've had skin cancer twice and I just don't even want to run the risk.

43:12So a huge gambit of opinions there. And the connected tissue between them is that people are smarter than you give them credit for. This company has given me a huge amount of faith in the general public for being open-minded and for wanting to learn something. And so the fundamental miss there, I think, is that these companies are approaching consumers like they don't care and that they're too stupid to learn something. And that to me is criminal in a lot of ways, not in the legal sense, but in the sort of like ethical sense, and also just a huge gap in marketing.

43:45Kara Goldin:You've leaned into humor and education and transparency in the marketing. I love it. Why was that so important to you? I think it was important to me because at the end of the day, the reason you wear sunscreen is because you want to get outside and have fun and do things with the people that you love. And I, myself, and anyone for that matter listening kids debt job politics whatever it is like there's enough in the world that is just dry and boring and cumbersome and burdensome in some in some way shape or form and and yeah this is this is a little bit uh self-aggrandizing or even goofy to say but like i view sunscreen really as as a way to get people to get outside and forget a lot of the stuff that that that's at home or in the job or wherever it may be.

44:38And so the reason that I wanted the brand to be fun and whimsical whilst towing the line of being authoritative and, you know, of course, caring about the efficacy of our products a lot and our science was one, because I didn't want to build a company that was drying up tight. Two, because, you know, putting myself in the shoes of a consumer, I didn't want to listen to more crap that told me I was unhealthy and I suck or I'm not smart enough or really complicated language that didn't actually help me make the decision that I needed to make. And a little bit also was, that's just not me. Like, I don't know if it's a good business decision, but this whole company is in a lot of ways, a personal expression of the people that are building it.

45:22And so, you know, even my dad, who's a scientist and a doctor and who has this, you know, extremely dry sense of humor and takes himself seriously because of the work that he's done and especially in the context of the work that he's doing it in. But you get him to hang out and go on a golf course and he's a riot. And our goal was to combine that sort of personality that we all have and that we thought would work with that sort of rigor and science and efficacy. And so stick figures and fun videos are the result of that.

45:53Kara Goldin:I love it. So Bernd is taking a minimalist approach rather than launching dozens of products in a world where brands often chase having lots of SKUs. How did you think about the products that you were ultimately going to have behind the brand burned? Yeah, no, and we don't sound like a broken record here, but it was just what makes sense to us as an actual consumer. And so I'll talk to you about the product development philosophy and then a little bit about the real implications of that. So our product development philosophy is this. We want to solve root cause issues effectively in a way where a lot of people can use them.

46:35So what does that actually mean? You go outside and you're going to get sunburned. It's a root cause. The solution to that is a really good sunscreen. You need to wash your face once, twice, maybe three times a day. Doing that and stripping all the oils off your skin and needing an oil to put back on afterwards kind of defeats the purpose of cleaning your skin because you're just damaging it. So we're going to make a cleanser that's really effective at removing grime and gunk without the oils that your skin needs to function. That sort of root cause issue solution that doesn't force another problem was our entire design philosophy.

47:11And the implications of that are, you know, this is an example that just came up. So we're very active on social media, obviously, and I'm the one that does all the customer service and answers all the comments. I had a mother message me on Facebook a couple weeks ago saying, my son's been through three rounds of chemo and just beat leukemia. All he wants to do is go boogie board. But we don't have a lot of money, so we can't spend a lot of money on products that don't work. I'm already figuring out enough stuff between treatment and dealing with this terrible disease that it's confusing and I can't spend a lot of time thinking about a million, one different sunscreen options.

47:53And fundamentally, my kid goes outside and he looks like a ghost and he gets bullied. And so, you know, adding injury to insult there to say the least. Byrne having one skew of sunscreen, which don't get me wrong, we will make other sunscreens that are very specific and fit a different goal, but having one sunscreen that solves a root cause problem that works both from a protective element and then a cosmetic element, which is really important, obviously. She couldn't afford it. We sent her the product just because, of course, I want her to try it. I want her to have access to it, like any kid who needs it but can't afford it.

48:26She writes back and says, my only regret here is that we didn't find this sooner. This actually solved our problem, and it actually removed the headache of trying to solve something that is so important for her family and for her son. And so it's a long-winded way to say our design philosophy is we want to make this simple, and we want to make it effective. And that's how we've approached all of the SKUs that we've... This episode of The Cara Golden Show is brought to you by I am 8. One thing I've learned, taking care of yourself shouldn't feel like work, but somehow wellness became more bottles, more powders, more pills, and a routine that's way more complicated than it needs to be.

49:05That's why I am 8's Daily Ultimate Essentials really stood out to me. IM8 is the way to simplify your supplement routine once and for all. 16 supplements, 90 ingredients across nine major organ systems, all in one drink. It was co-founded by David Beckham and built by leading doctors and researchers, and it's designed to support so many of the things we're all thinking about, energy, focus, immunity, digestion, and long-term wellness. And the value is impressive. Instead of buying all those separate supplements, Daily Ultimate Essentials gives you 16 supplements in one drink for$2.61 a day. Plus, in a clinical trial conducted by the San Francisco Research Institute, 95 % of people who tried it for 12 weeks felt more energy.

50:01For me, it has made my mornings so much easier. I mix one drink and I'm not wondering what I've taken or what I've missed. It tastes good, it fits into my routine, and it gives me a great boost I can feel good about. Give it a try. Go to IamHealth.com slash Karagolden right now or click on the link in the description and use code Karagolden for a free welcome kit. Five free travel sachets plus 10 % off your order. That's code CARAgolden at im8health.com slash CARAgolden. Code CARAgolden at im8health.com slash CARAgolden. These statements have not been evaluated by the Food and Drug Administration.

50:48This product is not intended to diagnose, treat, cure, or prevent any disease. Support for today's episode comes from Seed, the company taking a scientific approach to gut health. I'm selective about the supplements that earn a place in my daily routine. If I'm going to take something every day, I want to understand what's in it, how it works, and whether there is real evidence behind it. That's what stood out to me about SEEDS DSO-1. DSO-1 is a two-in-one probiotic and prebiotic formulated with 24 probiotic strains to support digestive and whole body health. It also uses seeds via cap technology, a capsule-in-capsule delivery system engineered to protect the probiotics through digestion and deliver them where they need to go.

51:44And this isn't based on marketing promises. In a clinical trial, DS01 was shown to improve regularity, reduce bloating, and alleviate gas. Plus, it requires no refrigeration, making it easy to maintain your routine at home or while traveling. Make your daily probiotic one of the more informed decisions you make today. Go to seed.com forward slash Cara Golden and use code Cara to get 25 % off. These statements have not been evaluated by the FDA. these products are not intended to diagnose, treat, cure, or prevent any disease.

52:26Kara Goldin:This episode of the Kara Golden Show is brought to you by LinkedIn Hiring Pro. Hi, Kara here. For small businesses, every hire matters, but so does your time. I felt that pressure firsthand. You know, a bad hire isn't just frustrating, it's expensive in time, money, and team morale. And yet hiring the right person can feel like a full-time job on top of everything else you're already doing. Sifting through applications, trying to spot the real standouts, second-guessing decisions, it can get overwhelming fast. That's why having a way to save time without sacrificing quality isn't just nice to have, it's critical.

53:10Kara Goldin:Luckily, LinkedIn Hiring Pro is built for that reality. It's your hiring partner designed to help you hire with confidence by surfacing only the right candidates without turning hiring into another full-time job. Posting a job isn't always the hard part. It's finding, connecting with, and screening the right candidates. Hiring Pro streamlines the entire process from drafting your job to shortlisting candidates and conducting AI-powered interviews for initial screenings. Their updated conversational interface lets you describe what you need in plain language, no recruiter jargon needed. Nearly 60 % of hires find a candidate to interview within a week.

53:53Kara Goldin:With Hiring Pro, you spend less time searching and more time connecting with the right talent. Join the 2.7 million small businesses using LinkedIn to hire. Get started by posting your job for free at linkedin.com slash Kara Golden. Terms and conditions apply. made. I love it. So you came from a bits and bytes environment in software startups to actually dealing with physical products, right? And how different is that for anybody who is a founder who has this idea that they're going to go into physical products? Yeah. Well, one, you know, for anyone listening out there, you should not be your QA person if you have dyslexia.

54:39Like that is just a fucking awful idea. I'm living the implications of that right now. It's way different. I mean, on the one hand, it's awesome to like make something that you can hold, give people, see them use, see the real life results of the thing that you made. That's terrific. You know, my background in software engineering was I built things and I was a product manager. So benefits of that are you can build and ship really quickly, right? You can tap at a keyboard, the UI changes, the visuals change, the mechanics change, and you can get data really fast. Making stuff is a lot longer cycle for information.

55:18And so mechanically, a big difference there is just you need to be able to make decisions without a lot of information, without getting something in people's hands. And part of that is long lead times for raw materials and making something. But I would just say the biggest difference was being able to make things quicker and get information quicker on how it's being used in tech versus making CPG.

55:40Kara Goldin:Yeah, that totally makes sense. Also, and now I'm thinking of all the mistakes I've made. Here's a great example. So first summer that we're out, I was in East Hampton, we made 10 ,000 tubes, which was the smallest amount of tubes that we can make. You know, why are we doing that? Because we don't have a bunch of money. And this is still just an idea. Maybe it's going to work, maybe it's not. But lo and behold, people start buying things, which is what they should be doing. So you have this thrill of grace, people are buying things. Then I remember that I shipped half of our inventory to my house because I had gotten it in my head that I was going to sell sunscreen hand to hand.

56:17So then I had to, in an afternoon, go back and ship 5 ,000 tubes of sunscreen to my contract manufacturer, which meant me going to the UPS store, spending four hours there, unpacking all the sunscreen because the boxes were broken, repacking it, looking like a psychopath in the UPS store and spending 3 ,000 bucks on shipping stuff. All of which was just not to run out of sunscreen on our Shopify site, which of course was the plan to sell stuff. But primary difference there is electrons are almost free and there is no limit. When you make things, you can run out of them. And that was a lesson that I learned the hard way.

56:57Kara Goldin:Yeah, definitely. So looking back, one truth about entrepreneurship that almost no one believes until they've actually lived it themselves. You're not going to get it right. Like conversations with my girlfriend about my time commitment with my company, conversations with my parents about being overly stressed, conversations with people in the street, decisions you make on inventory, on website copy. Being an entrepreneur means that everything is your fault. And living with the repercussions of that and not getting really down on yourself personally, professionally, it's tough. And I think that the biggest thing that I've learned since being an entrepreneur and are sort of actively learning this is like, the internet's awesome.

57:47I can do anything now. I can go into ChatGPT and I can set up an email flow that I would have had to pay someone a thousand dollars to. I can learn how to develop sunscreens. I can learn how to sell things. All of it's great. It's also full of people saying how perfect they are and how awesome their business is and how they scaled from zero to a hundred million dollars in 18 months. And so ingesting all of that overwhelmingly positive success stories without any of the failures or repercussions of that, it hurts. It's not a terrifically easy experience. And I don't mean to say that as a sob story, but because it's not, it's awesome, it's great.

58:30But living with failure sort of constantly is the biggest thing that I've learned as an entrepreneur that no one told me about before. And feeling comfortable in that and not demoralized.

58:43Kara Goldin:Yeah, it weighs on you. And I think the other thing is, is when you're the CEO, and you know, the buck stops with you, it's very different than being a product manager. I've had more former employees come back to me who have gone and started a company and they're like, I just had no idea. I had no idea what goes on, you know, when you're actually running a company, and it makes such a big difference. Yeah, I'm sure you've experienced that hint. I mean, you guys have knocked it out of the park. Like in many ways, I'm looking up to you as to what the playbook is here. And I'm sure that behind the scenes of this awesome podcast and this awesome company, it's easier for you to list the things you screwed up than it is the things you nailed.

59:27Yeah. And that seems to be the gift and the curse, so to speak.

59:32Kara Goldin:Yeah, no, it's so true. Well, Malika, thank you so much for joining me today. I love what you guys are doing at Burned. It's the early days, but I think you guys are on to something really, really big and the products are terrific. So thank you for sharing not only the products, but also your journey. And thanks everyone for listening. We'll have all the info in the show notes as well. But until next time on the Kara Golden Show. Kara, thank you. Thanks again for listening to the Kara Golden Show. If you would, please give us a review and feel free to share this podcast with others who would benefit.

1:00:10Kara Goldin:And of course, feel free to subscribe so you don't miss a single episode of our podcast. Just a reminder that I can be found on all platforms at Kara Golden. I would love to hear from you too, so feel free to DM me. And if you want to hear more about my journey, I hope you will have a listen or pick up a copy of my Wall Street Journal bestselling book, Undaunted, where I share more about my journey, including founding and building Hint. We are here every Monday, Wednesday, and Friday. Thanks for listening and goodbye for now. This episode of the Kara Golden Show is brought to you by LinkedIn Hiring Pro.

1:00:53Kara Goldin:Hi, Kara here. For small businesses, every hire matters, but so does your time. I felt that pressure firsthand. You know, a bad hire isn't just frustrating, it's expensive in time, money, and team morale. And yet hiring the right person can feel like a full-time job on top of everything else you're already doing. Sifting through applications, trying to spot the real standouts, second-guessing decisions, it can get overwhelming fast. That's why having a way to save time without sacrificing quality isn't just nice to have, it's critical. Luckily, LinkedIn Hiring Pro is built for that reality. It's your hiring partner designed to help you hire with confidence by surfacing only the right candidates without turning hiring into another full-time job.

1:01:45Kara Goldin:Posting a job isn't always the hard part. It's finding, connecting with, and screening the right candidates. Hiring Pro streamlines the entire process from drafting your job to shortlisting candidates and conducting AI powered interviews for initial screenings. Their updated conversational interface lets you describe what you need in plain language, no recruiter jargon needed. Nearly 60 % of hires find a candidate it to interview within a week. With Hiring Pro, you spend less time searching and more time connecting with the right talent. Join the 2.7 million small businesses using LinkedIn to hire.

1:02:26Kara Goldin:Get started by posting your job for free at linkedin.com slash Kara Golden. Terms and conditions apply. This episode of the Kara Golden Show is brought to you by I am eight. One thing I've learned, taking care of yourself shouldn't feel like work, but somehow wellness became more bottles, more powders, more pills, and a routine that's way more complicated than it needs to be. That's why IM8's Daily Ultimate Essentials really stood out to me. IM8 is the way to simplify your supplement routine once and for all. 16 supplements, 90 ingredients across nine major organ systems, all in one drink. It was co-founded by David Beckham and built by leading doctors and researchers, and it's designed to support so many of the things we're all thinking about, energy, focus, immunity, digestion, and long-term wellness.

1:03:24And the value is impressive. Instead of buying all those separate supplements, Daily Ultimate Essentials gives you 16 supplements in one drink for$2.61 a day. Plus, in a clinical trial conducted by the San Francisco Research Institute, 95 % of people who tried it for 12 weeks felt more energy. For me, it has made my mornings so much easier. I mix one drink and I'm not wondering what I've taken or what I've missed. It tastes good, it fits into my routine, and it gives me a great boost I can feel good about. Give it a try. Go to IamHealth.com slash Cara Golden right now or click on the link in the description and use code CARA GOLDEN for a free welcome kit.

1:04:13Five free travel sachets plus 10 % off your order. That's code CARA GOLDEN at im8health.com slash CARA GOLDEN. Code CARA GOLDEN at im8health.com slash CARA GOLDEN. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. This episode of the Kara Golden Show is brought to you by Rippling. Anyone who's ever operated a business knows that data isn't the problem anymore. The real challenge is getting

1:04:50Kara Goldin:the right information at the right time and actually doing something with it before the moment passes. That's what makes Rippling AI different. It's built on your live people and business data, giving you one platform and one unified source of truth. With all your systems connected from day one, Rippling AI can instantly pull accurate real-time data to build reports, dashboards, workflows, and more. Let's say you find out your sales team is at risk of missing quota. Instead of waiting days or even weeks for someone to build a report, just ask Rippling AI. It instantly pulls real-time data from Rippling and Salesforce into a presentation-ready dashboard showing quota attainment, headcount plan, and monthly revenue to quota by region.

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1:06:32Kara Goldin:That's r-i-p-p-l-i-n-g dot a-i slash Kara Golden. Sign up for exclusive access today.