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Podcast Episode Summary: The Learning Leader Show - Episode 678
Host: Ryan Hawk Guest: Jamie Siminoff, Founder of Ring Episode Title: Jamie Siminoff - Shark Tank Rejection, Selling to Amazon for $1 Billion, and More
Episode Overview In this episode of *The Learning Leader Show*, Ryan Hawk interviews Jamie Siminoff, the founder of Ring, a video doorbell company he famously pitched on *Shark Tank* before later selling it to Amazon for over a billion dollars. Jamie shares insights about his entrepreneurial journey, lessons learned from Jeff Bezos, and the unique challenges of growing a hardware company.
Key Themes and Insights
- Entrepreneurial Journey
- Starting from Humble Beginnings:
- Jamie invented the video doorbell while trying to solve the problem of not hearing his doorbell in his garage. His wife's comment about feeling safer with the product sparked the idea that led to Ring.
- Shark Tank Experience:
- Jamie faced rejection on *Shark Tank*, receiving no offers but later found that the exposure significantly boosted sales, providing the necessary cash to advance the business.
- Challenges of Hypergrowth
- Financial Strains:
- Rapid growth from $3 million to $480 million in revenue presented cash flow challenges when purchasing inventory. Jamie likened this phase to riding a motorcycle at high speed with the risk of crashing if sales slowed down.
- The Importance of Capital:
- Selling to Amazon allowed Ring to leverage Amazon's financial strength to continue scaling, highlighting the importance of cash flow management for hardware businesses.
- Leadership and Hiring Philosophy
- Hiring for Passion:
- Jamie emphasizes hiring passionate individuals over merely experienced experts. He looks for "marathon runners," individuals who are dedicated to the mission without seeking external validation.
- CEO Approach:
- He maintains a "frontline obsession," staying connected with customers and the product. His email is available on every Ring device, reinforcing the importance of transparency and accountability.
- Company Culture and Strategy
- Mission-Driven Culture:
- Jamie insists on hiring based on alignment with the company's mission: making neighborhoods safer. He believes that if employees do not share this passion, they will be miserable in their roles.
- Eliminating Recurring Meetings:
- He advocates for a meeting culture that is event-based rather than routine, arguing that unnecessary meetings waste time and hinder productivity.
- Lessons from Jeff Bezos
- Authenticity in Leadership:
- Jamie shares insights on how Jeff Bezos reads and personally curates endorsements, emphasizing the significance of genuine engagement from leaders.
- Infinite Truths:
- Jamie discusses the concept of "infinite truths" in business, where certain customer desires (like lower prices and more selection) will always exist, providing a continuous goal for companies.
- Resilience in Entrepreneurship
- Naivety as a Strength:
- Jamie asserts that being naive can facilitate innovation, allowing entrepreneurs to challenge norms and develop groundbreaking ideas without the constraints of established beliefs.
- Work-Life Integration:
- He shares his approach to integrating work and family, bringing his son along to business meetings and emphasizing that both aspects of life can coexist harmoniously.
Reflections and Takeaways
- Passion over Profit: Entrepreneurs should pursue missions that resonate deeply with them, rather than merely seeking financial success.
- Frontline Engagement: Leaders must stay connected to their teams and customers to maintain authenticity and responsiveness.
- Effective Resource Management: Understanding cash flow and inventory needs is critical in managing the growth of hardware companies.
Audio Timestamps
- 02:19 - Bezos' Endorsement for Jamie
- 03:30 - Selling Ring to Amazon
- 05:04 - Hypergrowth Cash Crunch
- 07:54 - Inventor vs Business Operator
- 27:33 - Winning Ring.com Deal
- 31:33 - Work-Life Integration
Reflection Questions
- What problem could you pursue for decades without exhausting its potential?
- How can you better integrate work and personal life instead of striving for balance?
Conclusion This episode offers valuable insights into entrepreneurship, growth management, and leadership through the lens of Jamie Siminoff's experiences. Listeners are encouraged to embrace authentic engagement and pursue missions that ignite their passion.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Journey of Jamie Siminoff
0:46 to 1:34
Exploration of Jamie's journey as an entrepreneur and his experience on Shark Tank.
“And then Jamie talks about the exact hiring filter he uses.”
Jeff Bezos's Endorsement
2:19 to 3:30
Jamie shares the significance of Jeff Bezos's endorsement of his book.
“is a real builder, scrappy, original, and unsatisfied by the status quo.”
Negotiating with Amazon
3:30 to 5:04
Jamie discusses the complexities of negotiating with Amazon for the sale of Ring.
“We're skipping ahead and we'll get there.”
The Reality of Rapid Growth
5:04 to 6:28
Jamie explains the challenges of scaling rapidly and the financial pressures involved.
“We grew when we started revenue, 3 million, 30 million, 170, 480, which sounds like to anyone listening, like that's amazing.”
The Balance of Invention and Business
6:28 to 7:55
Discussion on balancing inventiveness with business acumen in entrepreneurship.
“I mean, you can kind of see everything now.”
Hiring for Passion
7:55 to 9:14
Jamie shares his unique approach to hiring passionate individuals over traditional qualifications.
“That doesn't always mean you're going to be a good business person.”
Interviewing for Values
9:14 to 12:20
Insights on Jamie's interview process and finding candidates who align with the mission.
“And I always say there's like different types of entrepreneurs.”
The Mission Behind Ring
12:20 to 14:02
Jamie discusses the origins of Ring and its mission to enhance neighborhood safety.
“And then they come in and they just, you tell, they just hate it.”
The Birth of Ring: A New Approach to Home Security
14:02 to 17:36
Learn how Jamie Siminoff revolutionized home security with the Ring doorbell.
“Technology had changed, all sorts of stuff had happened.”
The Journey to Shark Tank: Overcoming Doubts
17:36 to 24:16
Discover the emotional and logistical challenges Jamie faced before appearing on Shark Tank.
“I wasn't broke, but I was definitely not like, I was not rich.”
Show all 23 chapters
The Shark Tank Experience: High Stakes and No Deal
24:16 to 28:00
Explore Jamie's tense moments on Shark Tank and the aftermath of leaving without a deal.
“That gave us a cash injection, which then we were able to hire some more people to build Ring.”
Negotiating the Domain Purchase
28:00 to 29:10
Learn about Jamie's challenging negotiation process for acquiring a crucial domain.
“So I call them up and I'm like, Hey, listen, my board said we can't do the deal.”
The Stress of Entrepreneurship
29:10 to 30:40
Jamie discusses the intense stress he faced during the early days of Ring and its impact on his personal life.
“I would say it wasn't my most moral negotiation.”
Integrating Work and Family Life
30:40 to 32:10
Discover how Jamie integrated his family life with his work while building Ring.
“I mean, so I wasn't doing it out of like a chest pump, like I'm tough, whatever.”
Following Your Passion vs. Practicality
32:10 to 34:00
Jamie shares his thoughts on the debate between pursuing passion and practical career choices.
“And I said, who do you think they're going to remember more?”
Authenticity in Leadership
34:00 to 35:50
Learn about the importance of authenticity in leadership and maintaining company culture.
“And so I think the other side of it is there are times when I was a bellhop and valet parking cars, that wasn't my passion.”
Transitioning from Inventor to CEO
35:50 to 37:40
Jamie discusses the challenges and responsibilities of evolving from an inventor to a CEO.
“You know, we just launched this dog search party thing.”
Being a Frontline Leader
37:40 to 39:20
Explore how staying close to the frontlines informs Jamie's leadership style at Ring.
“I mean, a million things that go on with being a CEO.”
The Efficiency of Busy Leaders
39:20 to 40:50
Jamie shares insights on the efficiency of high-level leaders and their responsiveness.
“It's on every box, has been from the beginning.”
Attributes of Excellent Teams
40:50 to 42:00
Jamie compares the dynamics of great teams in business and sports, emphasizing clarity in roles.
“are literally building the things that are changing the world respond so fast.”
The DNA of Great Teams
42:00 to 45:20
Explore the essential attributes and dynamics that characterize excellent teams.
“And I'm like, and it doesn't mean that they won't be successful, but it is a like warning sign because yeah, like when the most successful people get back to me in five seconds, it's like there's something wrong here.”
Celebrating Service and Community Impact
45:20 to 46:36
Discuss the importance of service to others and community contributions.
“This is a little bit maybe adjacent to what we've been talking about and maybe it's personal, maybe it's professional, maybe it's both.”
The Missouri Farm and Community Work
46:36 to 47:36
Learn about Jamie's passion project in Missouri and its community impact.
“I invested in a business out there called Moink.”
Transcript
Automatic transcript. May contain errors.0:03Ryan Hawk:Welcome to the Learning Leader Show. I am your host, Ryan Hawk. Thank you so much for being here. Go to learningleader.com for show notes of this and all podcast episodes. Go to learningleader.com. Now, on to tonight's featured leader, Jamie Siminoff, is an entrepreneur, inventor, and the founder of the home security company Ring. He's best known for appearing on Shark Tank, getting rejected, only to later sell his company to Amazon for over a billion dollars. During our conversation, we discuss why Jeff Bezos wrote the first book endorsement he's ever done and why he called Jamie, quote, a real builder, scrappy, original, and unsatisfied with the status quo.
0:54Ryan Hawk:So cool. And then Jamie talks about the exact hiring filter he uses. He calls it looking for, quote, marathon runners and why it's not about resumes or pedigree for him. And then we want deep on a CEO or senior leader having a frontline obsession. Jamie still has his email address on every ring doorbell you buy. It's crazy. He's always talking with customers and is constantly working on making things better. I love it. And I think you're going to love this conversation with Jamie Siminoff. This episode is brought to you by Insight Global. I love the leadership team and the people at Insight Global.
1:41Ryan Hawk:Insight Global is a staffing and professional services company dedicated to being the light to the world around them. If you need to hire one person, hire a team of people, or transform your business through talent or technical services, Insight Global's team of 30 ,000 people around the world have the hustle and grit to deliver. Hiring can be tough, but hiring the right person can be magic. Visit insightglobal.com slash learning leader today to learn more. That's insightglobal.com slash learning leader. I read that Jeff Bezos said Jamie, quote, is a real builder, scrappy, original, and unsatisfied by the status quo.
2:28Ryan Hawk:So he's poured his missionary spirit into this book. And his story is a real world primer on founder mentality. What did it mean to you to have Jeff Bezos say that about you?
2:40Jamie Siminoff:It's pretty cool. I mean, I'd say like there's some pretty cool things that have happened in my life and pretty amazing ones that I pinched myself. That one was definitely a pinch myself moment. I mean, I asked Jeff, you know, when I wrote the book, I said, I wrote a book on the story of ring. And I said, you know, would you do something for the back cover and read it? And, you know, I'd say like a lot of people you'd think like that would just sort of do some sort of can thing or have someone in their comms group sort of come back to you and say, here you go, which I still would have been, by the way, humbled by.
3:11Jamie Siminoff:But Jeff is Jeff and he did it and read it and looked at it and, you know, wanted to have his own very curated quote that's from him. And so it was pretty incredible. And I don't I don't think he's ever done any other book back jacket like that. So in a lot of ways, it was humbling and incredible.
3:30Ryan Hawk:We're skipping ahead and we'll get there. But I'm curious. I remember I had the founder of Whole Foods on. So he negotiated with Bezos and John Mackey. That was a fun conversation. What was the negotiation like? Because you eventually sold your company for over a billion dollars to Amazon. How involved was he? What were the conversations like? I'd love to go inside the process of that transaction. Yeah.
3:54Jamie Siminoff:So for our transaction, which happened after Whole Foods, I think they learned that, you know, Jeff just loves entrepreneurs. And so I think they learned to keep Jeff out of the negotiations because he does. I think he's like, I love entrepreneurs. Like I, I, it's, I find it hard when you're, you know, to negotiate hard with someone who you respect is, is that's pretty hard to do. Cause it's like, you know, Jeff's a builder. He is an inventor. So for ours, like we worked with like the corp dev people and, you know, it was a little bit sort of more how you to picture one of these deals going. That said, they understood we were a startup.
4:28Jamie Siminoff:They leaned in. They're never easy. I mean, you're selling a company for over a billion dollars. There's a lot of emotion on all sides that takes place.
4:38Ryan Hawk:So you could have kept going without them. Personally, it's probably really hard to pass up the money. Amazon is one of the biggest and best companies in the world and of all time. It's their founder, right? As we're talking about is also someone that I think is well-respected by all and has built something incredible. Why say, okay, yeah, I'm going to go join them or be a part of them or sell to them as opposed to saying, no guys, let's just keep doing this on our own.
5:04Jamie Siminoff:Hardware companies take a lot of cash. So balance sheet matters. We grew when we started revenue, 3 million, 30 million, 170, 480, which sounds like to anyone listening, like that's amazing. Like what a great growth. But the problem is when you think about it is how do you go from 170 to 480 is you're buying hundreds of millions of dollars of products when you're selling less than that at that time. So you're basically always in some ways going out of business if sales growth slows because you're over-ordering in order to sell. And so we were in a position where we were going from 480 to over a billion.
5:41Jamie Siminoff:As great as that was when we were selling, it's like anything that happened in the market, we were toast. It's like on a motorcycle going 200 miles an hour. Like if a leaf falls down and hits me, I'm dead. And so at Amazon, you know, we say like, hey, we need another billion dollars to order stuff for next year. We're growing. They're like, OK, sure. What else do you want? And again, it's just because compared to their balance sheet, just the size of ring compared to Amazon, it just was able to tuck in and fit in. So from that side, I really wanted my mission to make neighborhoods safer. I wanted to keep sort of doing that.
6:16Jamie Siminoff:I wanted to be the world's largest home security company. I wanted to have a huge impact. And I did not want to ace the thing into the ground, which was a very likely scenario if we kept going alone. Looking back, I think we probably would have been fine because, again, you can see how the capital markets were. You can see how the growth was. I mean, you can kind of see everything now. But I'd say with the information we had at the time, it was a great decision. And I'd say what we did with the business has been great. I mean, like the impact we've had has been incredible.
6:46Ryan Hawk:It's crazy to think from an outsider's perspective, you're like, oh, he's making whatever they're doing 500 million bucks a year in revenue. Obviously, this dude's crushing it. He's probably being able to relax, enjoy life, you know, go to work and work hard or whatever. But it sounds like that sounds amazingly stressful to have a company doing that much in revenue and yet could die at any moment.
7:09Jamie Siminoff:our growth was so fast that it's what kind of killed us. And it's such a weird, irrational thing because you're right. Like when you hear it, oh, we did 500 million this year. People are like, oh, that guy's rich. That company, they must be worth a fortune. And it's like sort of yes. But again, the other side is if sales went down 20%, that's 100 million in sales on a company that just doesn't have the balance sheet. Like we just didn't have it. And so it was super scary. and at some point I just got to the point where like, yeah, it's like, do you want$1.15 billion or to keep trying to go with this thing?
7:46Jamie Siminoff:And like, I mean, in some ways, it's almost like Vegas where you're putting your money on black and you double and you double and you double. And at some point you're like, I'll probably lose if I keep doubling.
7:54Ryan Hawk:I'm curious this balance of you are a scrappy inventor. You're a builder. That doesn't always mean you're going to be a good business person. And in a lot of cases, they're not, right? It's like one or the other. the great musician, but they don't understand how to set up. So they have to hire other people. How was that for you being the scrappy inventor, this builder? And I don't know. It sounds like you know what you're talking about. It's funny when you say it like that.
8:20Jamie Siminoff:So I think I am a great inventor and I say it like still humbly, but like I have, I guess, a track record that's, you know, decent of inventing things that never existed that have done pretty well. So I'm going to like take that. And then I've done a lot of invention around how to like build a company fast, like how to allow it to scale fast, like the invention on that. What's interesting is that if you're trying to like follow this, there's a lot of people that made more money than me and I'm fine. I'm not like trying to complain, but because they're more business people, like they would have looked at how to operate ring from a more profitable, because like, but I was diluting myself with raising money and I like, and there was ways to sort of engineer it to make more money as me.
9:02Jamie Siminoff:If I had looked at it in that way, but I didn't care. All I wanted to do was grow it fast, get product out there, build more product, invent more things. And so I kind of like see that there's something like business people. And I always say there's like different types of entrepreneurs. I'm more of an inventor entrepreneur. There's entrepreneurs who are like literally business entrepreneurs. There's people that like we've never heard of that have just crushed it because they're just maniacal business people. I am not a maniacal business person. I am maniacal on product and that I bring invention into how we run the company.
9:34Ryan Hawk:I was reading that you're hiring people from Craigslist. You're trying to find people that maybe something's happened in their life. They're scrappy themselves. They're humble. They're going to work. Can you walk me through maybe earlier in your time what you looked for when hiring? Other than the table stakes of they got to be able to do X, right? But I'm talking about attributes of people as well as maybe how that's evolved, if it's evolved over time when it comes to hiring more people to work with your companies?
10:02Jamie Siminoff:I'd still try to hire people just based on passion. And like you said, there is like a table stakes. Like if you're there to do C plus programming, like it turns out like you kind of need to know C plus programming. Like there are some things that are like, you have to be able to do the job. But for most jobs, I'd say, and especially with AI, by the way, AI has made it so by the way, C plus programming, you don't need to know C plus programming. Just go to frigging Cloud Code. So I do think passionate people that care, that want to succeed at whatever the mission is, those are the people you want to hire.
10:34Jamie Siminoff:So I always say it's for me, it's marathoners. It's like someone who wants to run a marathon. Like marathons are the dumbest thing that any human could ever do. Even if you win it, no one cares. I did the Boston Marathon twice. So stupid. 30 ,000 whatever people run it. I finished like 22 ,000th place and I'm so proud of myself. Like it's like my proudest moment is alone, finishing the Boston Marathon in 22 ,000th place that I worked a year for training every day and spending hours doing it. And so like you want those people that whatever they're doing, they care about getting the mission done.
11:12Jamie Siminoff:And so if you can find those people, and especially with AI democratizing like all information, just fill your business with those people and you'll crush anything.
11:20Ryan Hawk:how did you and how do you find those people? What do you ask in the interview process? People are getting better at trying to fool others. So how do you make sure you're finding those people?
11:30Jamie Siminoff:There's two ways to do it. One is, again, I just sit with them and talk to them. I don't have specific questions and all that stuff. I just want to listen to what are they saying? What are they saying in their lives? I tell them what our mission is. Our mission is to make neighborhoods safer. Do you want to work on making neighborhoods safer? Because if you don't, you're going to be miserable here. You're going to hear it every day. You're going to be like rolling your eyes. You don't have to care about that. Like not everyone does, but if you do great, you're going to love it. And if you don't, you're going to hate it.
11:56Jamie Siminoff:So like, it's always like, start with the mission. I hire fast and I fire faster. And I think like the reality is I haven't figured out a way and maybe it's my own failure in interviewing to raise the percentage of finding the best people versus finding to your point that people that say like, Oh, I'm super passionate. Oh my, I love making neighborhoods safer. Oh, I'm like, it's my life's mission. And then they come in and they just, you tell, they just hate it. And so, you know, if you hire fast and fire faster, like, I certainly don't like firing people. Like I don't, I don't like the impact on their lives, on their families, but get them out quickly.
12:33Ryan Hawk:Have you found certain things that have increased your batting average? Maybe it's, they've actually run marathons. Maybe it's, they've had a rough upbringing or a great one.
12:42Jamie Siminoff:The best is when someone's referred by someone because they usually feel guilty because we're very transparent. Here's what it's going to be. Here's what we're going to do. Here's how we work. If you hate that, don't come here. And I think when someone's referred by their uncle, by their whatever, they don't want to let them down. And so I have found that referrals, once I don't like referrals, you don't want to make an organization that's like, oh, you have to be the friend of Jamie to get in. But the other side is, I think there is a thing with referrals where they don't want to let you down.
13:17Jamie Siminoff:Whereas someone who's just like sort of off the street, doesn't know anything, no connection, maybe just doesn't have that same level of care.
13:25Ryan Hawk:Where does this mission from yours come from?
13:28Jamie Siminoff:So, you know, it's funny. We started, I invented this, you know, I was in my garage. I couldn't hear the doorbell. I'm working on other stuff. I just got an iPhone. I literally built a video doorbell. I just built it to like, so I could hear the door. My wife says it makes her feel safer at home. Again, the adventure in me was like, realized when she said that, that the way people were doing home security up until that point was not looking at it from an efficacy side. They were looking at it from like a marketing and getting a contract for the home side. I don't blame them. Technology had changed, all sorts of stuff had happened.
14:06Jamie Siminoff:But with having the phone, with being able to be connected to your home at any time, you needed a whole new set of things. And I realized like these things can make neighborhoods safer. They can actually reduce crime in neighborhoods. Like my head kind of exploded. And that is why Ring became so big. It's why it became probably the world's largest home security company, which I think it is today, because I didn't say, I'm going to build the best doorbell in the world. I'm going to build the best video doorbell. I'm going to get patents. It was like, we're going to change the way home security is done with this new thing that just happened, which was basically the phone.
14:39Ryan Hawk:Now, I mean, I've got one. Everyone's got them. It's like, well, yeah, obviously you would have this, but it's just bizarre that not that long ago, and I think you even said on your Shark Tank pitch, the doorbell is one of the only things that had not been updated or whatever the language you use since forever ago 18 whatever yeah like it was like it's just crazy that now at the time no it obviously had never been done you invented it and now it's ubiquitous we all have them it's wild and it seems because you are a tinkerer you're a builder you're an inventor your wife said one statement to you and all of a sudden it goes wait a second yep this could be a thing but it's one thing for your wife to say that and for you to have a little bit of an aha moment.
15:24Ryan Hawk:It's another thing to actually create a full-blown company and create a product that seems kind of like a pain to build and then make it so that we all have them. I mean, what's the next step after your wife says that? How do you get this going? How do you create a company?
15:40Jamie Siminoff:Once we had the mission, and Jeff said this in public too, this idea of infinite truth. So like Amazon, if you look at Amazon's core principles, they're infinite. Will customers always want lower price, more selection, and faster delivery?
15:55Ryan Hawk:Yes, like it doesn't matter. But if you deliver within an hour,
15:58Jamie Siminoff:they'll want it in 30 minutes. If you deliver in 30 minutes, they'll want it in 10 minutes. Like they'll always want faster. They'll always want lower price and they're always gonna want more selection. So it's like you can work on Amazon's customer offering of like e-commerce forever. Like until you're delivering it, the instant you order it at$0 and 100 % selection, like there's like, you can go forever. So when I found Making Neighborhood Safer, it's like that's an infinite thing to work on. And as soon as you had that, that's what unlocked Ring from being another little business that I was working on and tinkering to literally what is today probably the world's largest home security company because you are now working on something that had infinite possibility, infinite market.
16:39Jamie Siminoff:And then the hard part is when you have that is now how do you bring that down into tactical, tangible, short-term, like every day? What do you do every day to work on that? Because you can also get overwhelmed by, and you see it, companies are like, oh, we're working on solving all X. And we're trying to do it all at once. And so it is like, how do you eat an elephant? Like you cut it into very small bites. Like you eat it like one little bite at a time. You don't eat it all at once.
17:05Ryan Hawk:So it's called DoorBot and you go on Shark Tank. What was the process like to get on the show? What were you thinking before? I just rewatched the pitch, but you know, so you're like standing behind and you did the doorbell thing. What was it like leading up to it? Were you nervous? I would love to go inside how you were feeling.
17:22Jamie Siminoff:So, I mean, here I am in the garage. I'm basically failing. I mean, nothing's going right.
Read the full transcript
17:27Ryan Hawk:But you had started and sold two companies prior to this.
17:30Jamie Siminoff:Yeah, but for like very little money.
17:32Ryan Hawk:Okay. So online, it looks like you've made millions. It sounds like you did not. No. Okay.
17:36Jamie Siminoff:I wasn't broke, but I was definitely not like, I was not rich. Like I was not like, I should not have been in the garage just tinkering.
17:43Ryan Hawk:Like I didn't have that kind of money at all. Like I definitely did not.
17:46Jamie Siminoff:And so I'm kind of like working on this door bot thing. it's eating cash because it's hardware. A guy says, listen, I'd love to go to lunch with you and chat about my business. And so I'm like kind of driving to this lunch and I'm literally thinking in my head like, I'm like, Jamie, this is why you never make it. Like, cause you're literally like, you can't focus. Like you're literally going out to lunch while you're basically, you're burning to the ground, your family and your garage. And so I go to lunch, super nice guy, great business thing to talk the whole time. He's like, what are you working on?
18:14Jamie Siminoff:I'm like, oh, I'm working on this doorbell. And by the way, when I would tell people about doorbell at the time, they would laugh. And they'd usually say, come on, seriously, what are you working on? Because it was like, I'm working on a doorbell that goes to your phone. And they're like, ah, like that's hysterical. Like, you know, it's like, that's the stupidest they've ever heard. I mean, literally that was the response. And so he's like, oh, that's so cool. Have you thought about going on Shark Tank? Still a big show, but like at the time was like, I mean, it was the biggest, I think it was the biggest show.
18:40Jamie Siminoff:I think it was the biggest show on TV at that time, or like the top five or something. It was crazy. 30 plus thousand people were applying a year to be on the show. So I'm like, no, I didn't apply. Like send in my one of 30 ,000 application, which I should have, by the way, I just was, I just was like down on my luck kind of talking. And he's like, oh, the one of the producers is asking, they're trying to get bigger products and stuff like this. Here's his email. So I emailed the producer person. I'm like, hey, it's Jamie. Here's my website. You know, kind of like, and I started driving home from the the lunch the guy calls me he's like this is great you gotta be on shark tank and i'm like holy shit you know it's just like insane so that was kind of my getting to shark tank which then i started to a million things to actually get on the show from there like i i thought at that point that i was just like i'm like oh my god i'm on but it turned out there was still a million things to do and then we go on shark tank it's like to your point of the taping and if you re-watch the episode which you did so they said like you have these producers and they have like your pitch and you got to do all this and they're like you need to do a live demo of your product and i'm like yeah we you know because i'm like not telling them that it's like really not working very well like i did not of course like did not disclose that but like this thing is like super challenged and like barely working if if at all didn't seem like the right thing to tell them so they're like yeah you have to do a live demo.
20:05Jamie Siminoff:I'm like, okay, yeah, but let's do a live demo where we just tape it beforehand. And then we show it because it's just like, you don't want to have all the like things happening. They're like, no, I'm like, well, let's do a live demo beforehand because like we could tape it because like there's interference. Like, I mean, I tried everything. They're like, no. So we do a live demo on the show and like, it wasn't working. Like the engineer I had was like literally dying, trying to set this thing up. Like they're breaking the ones that really had like four in the whole world doorbots that had been like produced by hand so i go to ring the doorbell if you look at my face when i like turn around because i look up it's actually the live feed like that's on there and you kind of see this face it's like it looks like i'm kind of excited i'm actually like i can't believe that the picture came up like i'm like i'm like i'm like flabbergasted i was like i just watched i was like this was really impressive it's a live demo in fact that picture quality from doorbot never was is that good again ever like that was like the best if you could ask for like the genie for like one wish it was like just make that that one goddamn doorbell push work on shark tank please like just make that one work i don't care if anything else works just in my life just make that one thing work and it worked you even
21:21Ryan Hawk:held up mr wonderful's face right in front of it i was like going crazy i like yeah i went for it oh my gosh okay and so they're all saying no no no no offers mr wonderful is the last i watched it it's a family show for us right mr wonderful is like hey oh let's do some royalty garbage that he tries to do with everybody else and you kind of stand firm and you ultimately walk away without
21:41Jamie Siminoff:a deal like how were you feeling in that moment i cried in my car on the way home i mean i mean i really did go in there being like mark's gonna give me the money we needed money like i needed money. I wasn't trying to just get markets around. Like I needed money. I mean, it's now people are like, Oh, it's so great. You didn't get a deal. I'm like, it's like, I knew it was gonna be a billion dollars. So like, why take a deal? You know, it's like, but at the time I needed money badly and Mark was out immediately. And then the Mr. Wonderful deal, just, you can't like, I was just telling you how bad hardware is on cashflow.
22:14Jamie Siminoff:If immediately you're giving cashflow out. Like it just, there's no way it would have worked. I left it. I was, I was devastated.
22:21Ryan Hawk:Doesn't he know that though? Why offer a stupid deal like that? On certain things that can work, but not like yours where there's all that cost.
22:28Jamie Siminoff:First of all, you offer it because like someone's willing to give you like a crazy good deal on a business. Like you take it like, you know, so I think that's like the first thing. The second thing is the way the show format works. If you don't have that negotiation at the end, it's likely you won't air. and so a lot of what he's doing is actually he's probably the most friendly to the entrepreneur because by us having that negotiation it creates the bookend to put the intro to the end and if he hadn't done that deal i might not have ever got on air a lot of people knows a lot of people that go on shark tank to tape don't actually go on air because it's just like it's a boring episode like it's just like you know i get on there and pitch and nothing happens and i leave no one wants So watch that.
23:12Ryan Hawk:Got you. So you leave, you're crying in your car. I literally cried. Devastated. But something changes. What happened to go from that to where we don't have any money, I genuinely need money, to a billion dollars?
23:27Jamie Siminoff:The good news is at that point, I was too far into it. So I couldn't back out of the business. If I had at that moment just went back to the garage and said, I'm done, I would have basically been personally bankrupt because I had already ordered too many products and I owed too much money already. So it was a kind of a boiling the frog thing. I didn't realize I was that deep in, but it was like 30 ,000 for this. You're kind of like, okay, great, we'll sell these. And then all of a sudden you realize if you don't sell them, I was in a bad place financially from that side if the business didn't continue.
24:00Jamie Siminoff:So I couldn't stop. I didn't have the right to stop. So people always say like, oh, people think I'm tough. That's so tough that you kept going. It's like, no, I actually had to keep going. It's actually the opposite of tough. I was like a chicken shit. I just couldn't stop. And so I kept going. And then when Shark Tank did air, it gave us a huge boost of sales. That gave us a cash injection, which then we were able to hire some more people to build Ring. Then we were able to raise some money around that. And so there still was a lot of hard sort of things along the way, but I'd say the airing of Shark Tank would start the clock on if you wanted to plot success, like that's when it kind of started.
24:42Jamie Siminoff:Because from that moment on, we kind of had like momentum that we could kind of keep trading on.
24:47Ryan Hawk:I also read that you were naive at times, and sometimes that can be really, really helpful. How was being naive helpful to you?
24:57Jamie Siminoff:What's a superpower? I mean, everything that you try to do, I mean, great inventions are things that people say can't happen because if people said they could happen, then they'd already be out there. So like, you know, if you look at like James Dyson and some of these amazing inventors, you know, Elon, I mean, people said the electric car couldn't work. You can go back and there's all this stuff about how it like can't have enough this and you You won't have enough capacity. So you have to be smart enough to sort of not put yourself into too bad of a situation, but naive enough to say, like, I think I can do this.
25:32Jamie Siminoff:I don't even know that I can't. And so people said you couldn't build a battery-operated camera at this time to go on Wi-Fi. Like, but I didn't know. I never built anything. So like, what did I know? So we just went out and tried to put some parts together that seemed like they would work together.
25:47Ryan Hawk:It's funny. My first sales job after I got done playing football after college, Jamie, was this sales rep. And it was 2008. And people were like, dude, oh my God, that had to be the worst thing ever. Terrible market, all this stuff. And I was like, I honestly didn't even realize it. I didn't watch the news. I didn't do anything. I was just like, you know, going to work out in the gym, do my sales job, hang out with my buddies. I didn't even realize that there was anything going on. I'm like, I'm glad it was just like a complete meathead idiot. but sometimes that can be really good for you i think a lot of times it is because we get so
26:21Jamie Siminoff:wrapped up and like the gdp is going to be down one percent off of whatever and the stock market is crashing oh my god but the reality is like the markets are still huge the consumer still huge like but people build more businesses usually when things are down than when they're up and so you're right i think sort of like it's a hard thing to tell someone because you don't want to give somebody advice to be like, be stupid. Like it's not like good advice, but the other side is if you try to sort of like do everything right, it usually doesn't work.
26:49Ryan Hawk:Yeah. And there is
26:50Jamie Siminoff:something about like naive is kind of part of that is like, and again, especially breakout big things usually come from people that were like, and you'll see it like everyone says like that,
26:59Ryan Hawk:you can't do this. And part of it too, is if you are thinking and analyzing the whole world, that's time you're not doing the thing. You're not working. You're not inventing. You're not building. You're not making the calls. And so sometimes it can, knowing too much or trying to know too much gets in the way of actually doing the work. And I think that's a key takeaway for anybody. It's if you're sitting there, like building all these plans and thinking about stuff and all, it's like, well, when are you actually doing the work? Yeah. Because that's ultimately what's going to build Ring. And speaking of Ring, the guy who owned ring.com i believe wanted to sell to you for two million bucks right two million bucks and you're like i don't know what two million bucks are you out of your mind can you tell me the story of how you were able to get ring.com might even be more he wanted to sell it for a lot of
27:48Jamie Siminoff:money i ended up getting it down to like 750 000 and um the day i'm supposed to pay him i have 178 thousand in the bank. So like, you got to start to figure out that math. So I call them up and I'm like, Hey, listen, my board said we can't do the deal. Like I, they just, you know, which is sort of true. Cause it's like, I didn't have a board, but it was me. So like, I, it wasn't like, you know, it wasn't completely untruthful. So my, my board said I can't do the deal, but they did approve me to do 175 ,000 today and a total of 1 million for the purchase. So I'm increasing now the price and paid over two years.
28:29Jamie Siminoff:And so the guy is like F bombs and just, I mean, the guy thinks he's getting$750 ,000 that day. And I like basically tell him the day of the wire. And so just, you know, just not happy, hangs up the phone, calls me back. Like, you know, he's like, fine. You know, it was like, well, I was like, like, it was like, but, and then I'm like, okay. So because I'm like, figure I'm like, listen, we'll give him a 175. And like, if we can't afford the domain, it's because the business went out anyway. So I don't need the domain for a bankrupt business. And if a business works, we'll buy it. And so it ended up working out for us.
29:04Jamie Siminoff:I guess for him, it worked out because he got 250 ,000 more than he thought he was going to, but it certainly wasn't my best from a negotiation side. I would say it wasn't my most moral negotiation. But you gave him all the money you had. Isn't that a very scary moment? it? It was a terrifying moment. I had a venture capital investment from True Ventures coming in. And that's why I kind of like was timing it. But I didn't tell True Ventures. I didn't tell them that I was buying a domain because I was worried that... So they were giving us like 5 million, I think. And I was worried if I told them that basically like 20 % was going to a domain name that killed me.
29:39Jamie Siminoff:I'm trying to keep everyone happy without like blowing the thing up. and so then true ventures delays their wire like a week or two just like but they're just like yeah like we have this going on do you like you know i'm like oh sure it's okay and they're like oh we want to do this why i'm like can we maybe do monday because like tuesday was payroll and so i'm like can we maybe do monday though whenever you know and they're like uh sure okay i'm like great great and so they like wire the money on that monday and like you know tuesday we make payroll but like that was definitely like i was like we're not making payroll like we're not making people.
30:11Ryan Hawk:I cannot, I don't know if I can live that. I mean, that's why you're, you know, whatever you don't, you're done. But I also read you did struggle to sleep mainly because you're working so much, but I would imagine that would hurt sleep too.
30:23Jamie Siminoff:Stress was like, that's the thing I'm not, there are different types of entrepreneurs. I met lots of different types. There are people that can do that and literally sleep like a baby. They don't even care. I internalize this stuff and it just destroys me. So like I I wasn't sleeping. I was super stressed. I mean, so I wasn't doing it out of like a chest pump, like I'm tough, whatever. It was more like survival and doing things to survive, but it was affecting me terribly. I mean, it was really bad.
30:51Ryan Hawk:How did that affect you in your personal life?
30:54Jamie Siminoff:My son was like three when I started. So he was kind of like at that point, probably six years old or something. I just have one kid. So we actually were very like like transparent at home, which helped. I just talked like openly, like when my son was six, like he knew like where the business was, like he would be like, literally like a kindergarten teacher would say to us, like, I hear the business isn't going well. I'm like, yeah, but we were just open. Like it was just a very open adult conversation always, which I think helped on that because it wasn't like I was trying to hide anything from them, but it also takes a village.
31:24Jamie Siminoff:I mean, like having my wife and son sort of supporting me the whole way, but yeah, it was, still pretty tough. I mean, it was definitely stressful.
31:33Ryan Hawk:What is your messaging around work-life integration, work-life balance, not killing yourself along the way with stress and not sleeping and trying to stay healthy, but also trying to build something extraordinary? How do you think about all of that now? What advice do you give to others?
31:50Jamie Siminoff:I just integrated my work and life and family together. So like my son, the first doorbot that came off the line in China, like my son came with me. so we just integrated the work life together and so there wasn't like a balance it was just integrated and i think that's everyone's different but for me that was the best way to do it so we spent a ton of time together my son's been to like 40 countries and he's almost been every state like i mean i literally i'd bring him to every meeting i didn't care we're gonna meet with home depot like oliver was there when he was seven six five wow and then people would say like it's funny people would be like, how do you bring your kid to a meeting?
32:27Jamie Siminoff:And I said, who do you think they're going to remember more? The guy that brought his six-year-old to a meeting or just some idiot with another product? It's so amazing. We're always scared to be different. But I can guarantee you, if someone brings their kid to a meeting with me right now, I will remember that meeting over the 3 ,000 meetings I'm going to have this month.
32:47Ryan Hawk:What a life for him. He's been in some crazy rooms, I bet and heard some amazing stories. How old is he now? He's 17 now. Jeez. What's it like for him? Cause now he's an adult basically. I mean, God,
33:00Jamie Siminoff:it's pretty funny. It's just like he, and it's funny. He's like, he doesn't, you know, maybe cause he saw all this stuff. Like he just like loves basketball wants like work in sports. It's not like he's like trying to sort of follow in the footsteps and be an inventor and stuff. Like he's like, he's happy. He wants to do sports stuff, which is great. I think everyone should, again, to the thing, like people should follow their passion. Like you should do what you want to do.
33:24Ryan Hawk:Like that's the best way to do it. So I've gotten all sides of this. I'm glad you brought this up. Some say that's what you should do. And other people say that's insane advice that billionaires give after they become a billionaire, because it's easier to say, what you need to do is go earn a living. You need to get good at something and then you'll become passionate about it afterwards. Like, how do you feel about that passion and work and doing the thing that you're passionate about? What's your overall thoughts?
33:50Jamie Siminoff:I think it's a fair argument that someone becomes wealthy and then says, oh, go do what you love. It is hard to see anyone, though, that's achieved anything of greatness in the world that didn't do what they loved. And so I think the other side of it is there are times when I was a bellhop and valet parking cars, that wasn't my passion. I did that in high school and college. I did it to make money. There are times when you have to like work your ass off to make money. Like I've done sales or like, and so, but I think when you start like the career of what you want to try to do, and you're going to set out to do something, like do something you care about versus, I think the worst thing is when people do entrepreneurship and they're trying to do something to make money because they, if they fail, like if you fail trying to make money, that really sucks.
34:35Jamie Siminoff:If you fail trying to do something you love, at least like you try to do something you love. Like I always just say, like if ring fails, we try to make neighborhoods safer. We worked on something noble. If it fails because we just tried to make a buck, that's not fun.
34:48Ryan Hawk:You talk about sales. I also think you're a much more effective sales professional when you are deeply passionate about the mission and about the product that you've created because of that mission. You can feel it in your voice. I have since the second we connected on Zoom. You can feel that this oozes out of the person versus someone who's just like, Like, all right, I got to make some money, so I got to sell. I think that's a real thing. And it's certainly aspirational, I hope, for most people. If you want to become excellent at anything, there's got to be that care, love, and passion behind it.
35:21Jamie Siminoff:If you look back at almost any brand, the original, again, over time, they lose this and it doesn't matter. But usually very authentic when they start.
35:30Ryan Hawk:Yeah.
35:31Jamie Siminoff:Like Nike was extreme. Phil Knight is an authentic person. person. Nike might now just be more of just like a big brand that like produces shoes, whatever. I actually still like it. But at the beginning, like these brands have usually true authenticity to them that goes deep. Ring is, it's a big brand, but it's because it was so authentic. It's, it is authentic. Like we care about what we do. You know, we just launched this dog search party thing. That was my Superbowl commercial yesterday, which was kind of cool. But you know, it's like, How do you invent something like that? Why do you do it?
36:03Jamie Siminoff:Because you care. That's authenticity, which then drives also the brand.
36:08Ryan Hawk:So as the company grows and you're adding more and more people, there are odds that some of those people are taking it as a job to earn a living. And they'll work hard, right? But they don't care like you do or like some of the earlier people do. That's just natural as a company grows in size. So how do you maintain this culture of authenticity and care and get after it as you grow and scale?
36:33Jamie Siminoff:One is you have to be realistic that, yes, as you get bigger, not every single person in the company is going to wake up eating their making neighborhoods safer cereal. I get it. That's just the reality. I think leadership, though, is that from my side, if I truly am authentic with it, it does usually trickle down. So that keeps it, I think having a founder that's there that like keeps that energy and authenticity to it matters. Having other people around us, you know, helps. I do think also you have to, as a company gets bigger, just be willing to be accepting that, yes, like it's going to be a slightly less, it can't be perfect.
37:14Jamie Siminoff:Because if you try to like keep it to perfect, you're going to like die. That said, I think you can also do a lot of things to keep it much better than just letting it go to just a big corporate board.
37:25Ryan Hawk:There is a difference between being an inventor and being a CEO of a company, especially a company that gets bigger. There's more and more people involved. There's a lot of elements of management, leadership, vision, public speaking, communication. I mean, a million things that go on with being a CEO. How did you get good? You're a world-class inventor, one of the best of our generation, right? But how did you get good at being a leader? How did you get good at being a CEO and running a business?
37:56Jamie Siminoff:I think this is where people overthink what it is to be a CEO. A good CEO, a good leader is someone who's leading. It's like first principle thinking. How do you lead Ring? You lead it by leading it. You lead it by going out and installing devices. You lead it by caring. You lead it by continuing to invent. You lead it by being transparent with people and honest, everyone knows at Ring that I will work harder than they will. And so that's leadership. I think people have come down to leadership as a process. And it's a, how do you do this? And how many emails do you send a week? But everyone knows they're coming from some group that's writing the emails.
38:31Jamie Siminoff:And I think authenticity with AI is going to get way more important as a leader. Just be authentic. I mean, I think people want to follow someone that is authentic and cares and wants to do it. And so for me, it's like, I'm not a good CEO. I am a great leader. Because I'll charge over the hill when the bullets are coming any day.
38:53Ryan Hawk:It feels to me like you still have and maybe have never not had a frontline obsession. The guy who started on the front lines, and even as the company has grown, has stayed on the front lines. You know the business inside and out. You're authentic. I mean, we didn't have a comms team before this meeting. You can just show up and talk because you're on the front lines. You understand what's actually going on. Yeah.
39:20Jamie Siminoff:I mean, my email is still on every box. The letter J at ring.com is my email. It's on every box, has been from the beginning. And when you're on the front lines, everyone else respects. When customer service knows that if someone emails me, I'm going to respond. They don't feel like they're doing a lesser job. Because they're not. They're doing the most important job, as am I. We're all there for the customer.
39:42Ryan Hawk:Do you get bombarded with emails?
39:44Jamie Siminoff:Not really. People are pretty respectful. I'd say every once in a while, there's always these edge things that happen where someone's just sadly not respectful with it and stuff. I would say most people, but we mess things up. And so I don't care if someone's unhappy. They can email me. If they're unhappy and we mess something up, we'll fix it. So overall, I'd say like, I don't get a ton because we're pretty good overall. And by the way, the reason I don't get a ton is because our customer service knows if at a scale of over a hundred million cameras in the, in the field, our customer service knows like if they do something egregiously bad and someone emails me like I'm on it, like I'm going to call them, like they know it, they know it.
40:25Jamie Siminoff:And so that everybody I'd say works at a level that they know that like I'm here. And so it does keep everyone, like I'd say everyone on their toes a little more.
40:33Ryan Hawk:I'm fascinated by that element. I emailed you and I think you responded in less than an hour about doing this podcast. And I thought, wow. But it's funny. I'm curious to get your take on this, but maybe it's different now that you're a more powerful person. But I feel like some of the busiest people that have the craziest jobs and that you think are literally building the things that are changing the world respond so fast. And this has happened to me over the past 11 years. they're such fast responders it blows my mind it's a weird thing where i've found that the
41:09Jamie Siminoff:people that are the most successful you can almost tell who's successful by how fast they respond yes and it was just so flip-flop of what it should be a successful person should respond to you in you know a month yeah yeah you're totally right this is a commonality i've seen over the past 11
41:25Ryan Hawk:years that blows my mind it's better for me now with the show that has you know shown to give others a good platform. So I get it. It's more common now, but it's still even over a decade, people who I would think, oh, no way. And then 15 minutes later, they're like, sure, dude, let's do it. How about tomorrow? I mean, it's wild to me how often that happens.
41:46Jamie Siminoff:When you're running at the highest levels, you're actually very efficient. And there's something about it, but it's 100 % right. And I even find it when I look at investing to people, I'll get like a founder. They're like, I'm sorry, I'm so busy. I didn't get back to you or something. And I'm like, and it doesn't mean that they won't be successful, but it is a like warning sign because yeah, like when the most successful people get back to me in five seconds, it's like there's something wrong here.
42:15Ryan Hawk:Yeah. I've been studying a lot, Jamie, recently, great teams, specifically the DNA of great teams, whether it's sports, business, any team. I would love to hear your frontline obsessed version of what are some of the attributes or the dynamics or the DNA of excellent teams?
42:33Jamie Siminoff:I think the DNA is that people know what they're doing on the field. I think the best company runs the same as the best sports team. Seattle yesterday, that team ran freaking great. And they ran great because the quarterback didn't think he's a kicker. And the kicker didn't think he was a linebacker. And so like, and he trusts the kicker, trust that the linebacker is going to do his job. He's not like when they're about to hike it off as the kicker and go back to the guys. Hey, listen, are you going to block that guy over there? I just want to make sure we should have a meeting about this. So I think like there is an autonomy that happens where everyone knows a play, like the play is set.
43:11Jamie Siminoff:So you know what that is. And so I think like people know a ring, the play is making neighborhoods safer. We know kind of where we're going, but we don't have to all meet and talk about each other's jobs. Like Jason Matera, who runs my technology, like Jason and I talk all the time, but we don't have meetings. I don't even have a standing meeting with the team in any cadence because we meet when we need to meet. We talk about what we need to talk about. But like, why do I need to? If these are the best people in the world, why do we need to get together every week? Do you not have a lot of meetings?
43:39Jamie Siminoff:I have a lot of meetings on things that need to get done. Say more. What do you mean by that? The best day for me is like a product's having an issue that we're going into production and we need to fix something. Like that's a meeting. Like not standing meetings of, we're doing the budget meeting and we're doing this meeting. Like those two. How many direct reports do you have? I couldn't even tell you.
44:00Ryan Hawk:I mean, not a ton. You don't have reoccurring one-on-ones or anything? No, no, zero. Man.
44:07Jamie Siminoff:No, but I talk to people like, to your point of responding. I talk to people that work with me and I don't care if you're a skip level. I don't even know what that shit means. I talk to people all day long, all night long, Sunday. Like we're talking about like things, but it's event-based. We have to get the sales up on this. We have to get like where there's issues, where there's whatever we work on it. And I trust that people, but like, and if you're not doing your job, we fire you. Like that's kind of how it works. Like that's the reality.
44:32Ryan Hawk:I just think reoccurring meetings should be absolutely eliminated from the world. I hate them. I don't have any, if I can get rid of the button that
44:43Jamie Siminoff:allows for them, I would nuke it.
44:45Ryan Hawk:Yes, man.
44:46Jamie Siminoff:Like it's not first principle thinking. Like there's no way every single Monday at 9am, you have something important to talk about. It just doesn't like the world can't exist like that. There are times that you should meet, but like, it should be based on like when you need to do something, not some cadence and that, and they do, they just become like, and they just stack and stack and stack. And like, I don't have the best quarterback, have the best kicker, have the best coach, let them work together, let them practice together, have the plays, but you don't need to get together every day to talk about how we're feeling.
45:19Ryan Hawk:Yeah. Jamie, one more question. This is a little bit maybe adjacent to what we've been talking about and maybe it's personal, maybe it's professional, maybe it's both. So let's say we're meeting or I'm seeing what's happening with you one year from today, exactly a year from day. And it's called a champagne question. And you've got a bottle of champagne. I don't know if you drink that or not with your wife your son he's 17 18 at that point you guys are celebrating what
45:43Jamie Siminoff:are you celebrating probably something probably something on the charitable side of things like what you know we we do a lot of work in uh south central la probably something more on that but we do a lot of work with the police lapd we also do a lot of stuff we have a house in missouri that this farm and we do a lot of stuff out there with people so probably celebrating something like again i think the best thing you can do is kind of service to others and so it's probably something where we somehow help someone do something and and it wouldn't be like the champagne thing is like we wouldn't be like clicking it you know we're not that sort of family we're like oh we did it again like you know we sold the business like yeah you know like like cigars and stuff but it would be celebrating that like we were able to sort of do something good with our brains and minds and whatever that helps someone.
46:35Jamie Siminoff:More service-oriented. Yeah, I read 75-acre farm in Missouri.
46:39Ryan Hawk:Are you there a lot?
46:40Jamie Siminoff:What do you do there? I love it. I'm there all the time. It became a passion project. I invested in a business out there called Moink. Actually, when I was on Shark Tank, I went there, fell in love with the place, became like a... I'm part of the town now. I love the people. The town had definitely been certainly impacted by opioids and by industrial farming and all the things that are impacting these towns. These towns are all over the US, small little town. And so we started to kind of work there with the townspeople and fix the streets and the sidewalks and put a little coffee shop. And everyone's kind of come together.
47:19Jamie Siminoff:And it's a really cool place. And I love going there and bringing people there. And it's been fun.
47:24Ryan Hawk:Love it, man. Well, I really appreciate you being here and all the work you do. You're making my home safer, my neighborhood safer. So thank you so much for that, man. I'd love to continue our dialogue as we both progress, man. Absolutely. Thanks, Ryan.
47:39Ryan Hawk:It is the end of the podcast club. Thank you for being a member of the end of the podcast club. If you are, send me a note, Ryan at learningleader.com. Let me know what you learned from this great conversation with Jamie Siminoff. A few takeaways from my notes, frontline obsession. I love that Jamie still has his email address on every ring doorbell. Also, by the way, he's a very fast responder, which we found to be a commonality among leaders who sustain excellence over time. Back to frontline obsession. The moment you stop touching the actual work is when you lose the feel for what's really happening.
48:15Ryan Hawk:Distance from the frontline is distance from the truth. I think CEOs and senior leaders should be obsessed with being on the front lines. And then the next one got me kind of tuned up during the conversation. No recurring meetings in the calendar. No standing Monday morning meetings. That doesn't mean you shouldn't meet with people, but only meet when you need to get something done, when you need to actually have a meeting. Other than that, there should be no standing meetings on your calendar. If you disagree, please email me. I'd be happy to talk about it. And then the next part of that was pretty cool.
48:49Ryan Hawk:Why Jeff Bezos wrote the first book endorsement he's ever done and why he called Jamie quote, a real builder, scrappy, original, and unsatisfied with the status quo. What a cool part. It was, it was neat to have that part of the conversation with Jamie. You could tell it meant a lot to him. And then I liked his hiring filter. He calls it looking for marathon runners. And also he hires fast, but then fires fast if he realizes he makes a mistake. And I think that's something we all could get better at. Once again, I would say thank you so much for continuing to spread the message, telling a friend or two, hey, you should listen to this episode of The Learning Leader Show with Jamie Siminoff.
49:27Ryan Hawk:I think he'll help you become a more effective leader because you continue to do that. And you also go to Spotify, Apple Podcasts, subscribe to the show, rate it five stars, hopefully write a thoughtful review. By doing all of that, you are giving me the opportunity to do what I love on a daily basis. And for that, I will forever be grateful. Thank you so, so much. Talk to you soon. Can't wait.
From the publisher
The Learning Leader Show with Ryan Hawk
This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver.
My Guest: Jamie Siminoff is the founder of Ring, which he sold to Amazon for over a billion dollars. He's an inventor and builder who couldn't hear his doorbell while working in his garage, so he built a video doorbell. When his wife said it made her feel safer, he realized technology had changed, and home security needed a complete reinvention. Ring became the world's largest home security company with a mission to make neighborhoods safer.
Key Learnings
Jeff Bezos reads and writes his own stuff. When Jamie asked Jeff to write something for the book's back cover, Jeff actually read it and wanted his own curated quote that was from him.
Jeff loves entrepreneurs, so they kept him out of negotiations. After the Whole Foods deal, Amazon learned to keep Jeff out of negotiations because he finds it tough to negotiate hard with someone he respects.
Hardware companies can die while growing fast. Ring grew from $3M to $30M to $174M to $480M, which sounds amazing. But to go from $170M to $480M, you're buying hundreds of millions of dollars of product when you're selling less than that. If sales growth slows, you're basically going out of business.
Going from $480M to over a billion in revenue was like being on a motorcycle at 200 miles an hour. If a leaf falls down and hits you, you're dead. At Amazon, when Ring said, "We need another billion dollars to order stuff for next year," Amazon said, "Okay, what else do you want?"
There are different types of entrepreneurs. Jamie is an inventor/entrepreneur. There are business entrepreneurs who are maniacal business people we've never heard of that have just crushed it. Jamie is maniacal on product and brings invention into how they run the company.
Hire marathon runners. Marathons are the dumbest thing any human could ever do. Even if you win, no one cares. Jamie finished the Boston Marathon in 22,000th place and he's so proud of himself. You want people that don't care about external validation; they just care about getting the mission done.
AI has democratized all information. With AI making it so you don't even need to know C++ programming anymore, fill your business with passionate people who care about the mission and they'll crush anything.
When building your team, start with the mission. Jamie tells people, "Our mission is to make neighborhoods safer. Do you want to work on making neighborhoods safer? Because if you don't, you're going to be miserable here. You're going to hear it every day, and you're going to roll your eyes."
Referrals work because people don't want to let you down. The best hires are when someone's referred by someone (uncle, friend, whatever) because they feel guilty. They don't want to let the person who referred them down.
Find an infinite truth to work on. Amazon's core principles are infinite: Will customers always want lower price, more selection, and faster delivery? Yes. If you deliver in 30 minutes, they'll want it in 10 minutes. Making neighborhoods safer is an infinite thing to work on.
Your wife saying one thing can change everything. Jamie built a video doorbell so he could hear the door from his garage. His wife said, "It makes me feel safer at home." That's when he realized technology had changed and home security needed a whole new approach.
The hard part is bringing the infinite down to the tactical. When you have an infinite mission, you can get overwhelmed trying to solve it all at once. You have to figure out what to do every single day to work toward that infinite goal.
Shark Tank was a disaster that turned into everything. Jamie went on Shark Tank desperately needing money. He got zero offers and cried in his car after. But when it aired, the boost in sales gave them cash to hire people and build Ring, which started the clock on their success.
Sometimes you can't stop because you're in too deep. After Shark Tank bombed, Jamie couldn't back out. He'd already ordered too many products and owed too much money. He'd be personally bankrupt if he stopped. People think he's tough for keeping going, but he didn't have a choice.
Being naive is a superpower. Great inventions are things people say can't happen because if they could happen, they'd already be out there. You have to be naive enough to say "I think I can do this" or "I don't even know that I can't."
People said you couldn't build a battery-operated camera on WiFi. Jamie had never built anything before, so what did he know? They just went out and tried to put some parts together that seemed like they would work.
Knowing too much gets in the way of doing the work. If you're thinking and analyzing the whole world, that's time you're not inventing, building, making calls. When are you actually doing the work?
The Ring.com domain negotiation was survival. The owner originally wanted $750K for the domain. Jamie had $178K in the bank on the day he was supposed to pay. He called and said "My board said I can't do the deal, but they approved $175K today and $1M total over two years." The guy hung up, called back, and said fine. There was no board, it was just Jamie.
The stress internalized and destroyed him. Jamie wasn't sleeping and was super stressed. There are different types of entrepreneurs: some can handle that stress and sleep like a baby. Jamie internalized it, and it affected him terribly.
Be transparent at home. Jamie's son was six years old and knew where the business was. His kindergarten teacher would say, "I hear the business isn't going well." They just had open, adult conversations about everything.
Work-life integration, not balance. Jamie integrated work, life, and family together. His son came with him to pick up the first DoorBot in China. Oliver has been to 40 countries and almost every state because he traveled to every meeting.
Bring your kid to the meeting. People asked, "How do you bring your kid to a meeting?" Jamie said, "Who do you think they're gonna remember more?" We're always scared to be different.
Follow your passion, but make money when you need to. It's hard to see anyone who's achieved greatness who didn't do what they loved. But there are times you have to work your ass off to make money (Jamie was a bellhop and valet parking cars). When you set out to do something, do something you care about.
If you fail trying to make money, that really sucks. If you fail trying to do something you love, at least you tried to do something you love. If Ring fails, they try to make neighborhoods safer. That's noble.
You can tell who's successful by how fast they respond. It's a weird flip-flop of what it should be. You'd think a successful person should respond in a month, but the people running at the highest levels are actually very efficient. There's something about it.
First principles thinking eliminates recurring meetings. There's no way every single Monday at 9 AM you have something important to talk about. The world can't exist like that. Meet when you need to do something, not on some cadence.
Hire the best and let them work. Get the best quarterback, best kicker, best coach. Let them work together, let them practice, have the plays. You don't need to get together every day to talk about how you're feeling.
No standing meetings, zero recurring one-on-ones. Jamie doesn't have a standing meeting with his team in any cadence. He talks to people all day long, all night long, Sundays, but it's event-based. "We have to get sales up on this, where are the issues?" If you're not doing your job, we'll fire you.
Service to others is the best thing you can do. A year from now, Jamie would be celebrating something on the charitable side. Probably something with their work in South Central LA with LAPD, or at their 75-acre farm in Missouri helping the town that's been impacted by opioids and industrial farming.
More Learning
#191: Robert Herjavec: (Shark Tank Investor) - You Don't Have to Be a Shark to Be Effective
#626: Rob Kimbel - The Power of Grit and Generosity
#632: Nick Huber - The Sweaty Start Up
Reflection Questions
- What's a problem you could pursue for decades without exhausting its potential? What mission has no endpoint, only continuous improvement?
- Work-life integration. What are you keeping separate that might be better together? Where could you stop trying to "balance" and instead integrate?
Audio Timestamps
02:19 Bezos' Endorsement for Jamie
03:30 Selling Ring to Amazon
05:04 Hypergrowth Cash Crunch
07:54 Inventor vs Business Operator
09:34 Hiring Marathoners
11:20 Interviewing and Firing Fast
13:25 Mission Origin and Big Vision
15:40 Infinite Truth and Focus
17:06 Getting on Shark Tank
19:32 Live Demo and Rejection
23:13 The Aftermath and Momentum from Shark Tank
24:57 Naivete as Superpower
27:00 Doers Beat Planners
27:33 Winning Ring.com Deal
30:17 Stress and Family Support
31:33 Work-Life Integration
33:26 Passion Versus Practicality
36:08 Scaling Authentic Culture
37:26 Frontline Leadership Style
42:15 Team DNA & No Standing Meetings
45:19 Service and Jamie's Farm Mission
47:39 EOPC
