In short
The Mario Rosenstock Podcast: Episode Summary
Episode Title
Mark Little on Big Tech, AI’s Impact, and Nostalgia for Simpler Times
Guest
Mark Little
- Former journalist at RTÉ, known for his forward-thinking approach to technology and social media.
- Founder of Storyful, a social media intelligence company sold to News Corp.
- Founded Kinzen, sold to Spotify.
Key Themes and Discussions
Rapid Technological Change
- Neck-breaking speed of change: Discussed how technological advancements are happening faster than our brains can adapt.
- Generational divide: Younger generations navigate technology differently, relying more on social media than traditional news sources.
- Cognitive overload: The constant influx of information can lead to confusion and anxiety, particularly for those who grew up with traditional media.
Nostalgia and Authenticity
- Nostalgia for simpler times: Younger generations are expressing a desire for authenticity and real-life experiences (e.g., using Polaroids at parties).
- Return to roots: Increase in sales of vinyl records and a preference for live performances indicate a longing for genuine connections.
Social Media and Trust
- Horizontal vs. vertical trust: Younger generations trust influencers and peers more than traditional authority figures.
- Influencer accountability: The idea that influencers like "News Daddy" on TikTok can reach wider audiences than mainstream news shows.
AI and Its Societal Impacts
- AI capabilities: Discussed the potential for small, purpose-built AI models in various fields, such as healthcare.
- Misconceptions about AI: Critique of big tech companies claiming exclusive rights over advanced AI capabilities.
- Caution against misinformation: The rise of AI-generated content and its implications for truth and trust in information.
Insights from the Conversation
- Crisis of authority: Both journalism and science have lost credibility, similar to the decline of religious institutions in the past.
- Cognitive fitness: Concerns about the implications of AI on critical thinking and the ability to process complex issues.
- Hope vs. optimism: Differentiated between blind optimism and hope grounded in actionable change.
Comedy Segment
- David McWilliams on Economic Pressures: Discussed the rising price of pints as a metaphor for broader economic issues, including inflation and consumer behavior.
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Key Takeaways
- The conversation highlights the generational divide in media consumption and the impact of technology on society.
- There is a growing desire among youth for authenticity and meaningful connections amid rapid advancements in AI and social media.
- The roles of journalism, science, and authority are evolving, prompting a need for a reassessment of trust and credibility in these institutions.
- Amid challenges, there is hope for a more intentional relationship with technology that emphasizes human connection and understanding.
Conclusion Mark Little’s insights into the intersection of technology, media, and society reveal the complexities of navigating a rapidly changing world. This episode serves as a reminder of the importance of authenticity, critical thinking, and the enduring need for genuine human connections.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOMark Little's Background and Innovations
0:45 to 2:24
Explore Mark Little's career trajectory and innovations in social media.
“especially when it comes to social media.”
The Rapid Pace of Technological Change
2:25 to 3:08
Discussion on how the speed of technological change affects society.
“A guy called News Daddy on TikTok, and he's 19 years old.”
Nostalgia for Simpler Times
3:09 to 3:55
Examining the generational nostalgia for simpler times amid technological progress.
“After, ah, David McWilliams is on the book trail at the moment with his fascinating book entitled Money.”
Transition to Main Chat with Mark Little
5:55 to 6:11
Introduction to the main conversation with Mark Little.
“Very few of us are unaffected by the ever-increasing role of technology and social media in our lives.”
Shared Reality vs. Virtual Reality
6:12 to 11:24
Exploring the shift from shared reality to individual virtual realities in media.
“And congratulations as well on all the success you've had in the last number of years and everything.”
Influencers and Trust Dynamics
11:25 to 13:57
Discussion on how Gen Z navigates information through influencers and trust.
“I'm thinking now Stag said when I was 19 years old.”
The Rise of Conspiracy Movements During COVID
14:01 to 17:26
Explore how influencers shifted from health advice to conspiracy theories during the pandemic.
“the people with the miracle cures and suddenly COVID came down and they start veering off into conspiracy.”
Understanding Male Influencer Culture
17:27 to 19:41
Delve into the complexities of male influencer culture and its impact on young men.
“and that's where we can't just dismiss the Andrew Tates of the world.”
The Blurred Lines Between Science and Religion
19:42 to 22:40
Discuss the misconceptions around science and its perception during the pandemic.
“It's a process by which you reach a shared reality.”
The Changing Landscape of Employment and Economy
22:41 to 24:58
Analyze the challenges faced by younger generations regarding employment and economic uncertainty.
“But over here, I see people like me campaigning for Catherine Connolly.”
Show all 26 chapters
Navigating Rapid Change and Technology
24:59 to 27:07
Examine how rapid technological advancements are impacting society and mental health.
“Like, that's impossible for my children.”
Nostalgia and the Return to Simpler Times
27:08 to 28:00
Explore the trend of nostalgia among younger generations and its implications.
“talking about the contradictions in life, you know, where we're living in happiness and abundance, and yet the water's flapping on their shores from climate change.”
Nostalgia and Live Entertainment Post-COVID
28:00 to 28:30
Discover the impact of nostalgia on live entertainment and ticket prices.
“but my daughter went to a party recently and there wasn't a single photograph taken with a camera phone.”
The Rise of AI and Its Realness
28:30 to 30:40
Explore the effects of AI on authenticity in entertainment and personal experiences.
“And of course, if you're coming from my position or Keith Barry's position, right, if I'm in the live entertainment industry, I'm on tour all the time.”
The Shift in Audience Engagement
30:40 to 33:00
Learn how social media has transformed audience interactions with performers.
“and see Mario Rosenstock, at least he's going to be real.”
Human Nature and Online Communities
33:00 to 35:30
Understand the dynamics of respect and community in social media interactions.
“She thinks you're Mario, who she's going to see next week and wants to know what time he'll be on.”
Music's Roots and Cultural Evolution
35:30 to 37:40
Examine the historical roots of country music and its cultural significance.
“in those healthy ways are starting to happen.”
Authenticity in Live Performances
37:40 to 40:00
Discover the unique experience and authenticity of live performances versus AI.
“Cunard sailors are getting off the boats with their R &B music from the south.”
The Future of AI and Media
40:00 to 42:00
Explore the implications of AI on media and the potential for transformative change.
“that can't be scripted which is again the entertainer's way of saying it's not AI.”
The Endurance of Radio
42:00 to 43:19
Exploring why radio remains a popular medium in modern life.
“It's surprising how durable radio has been, isn't it?”
AI Replacing Traditional Search
43:20 to 45:29
Discussing how AI is transforming information retrieval and personalizing experiences.
“that's basically not only personalised for you.”
The Challenges of AI Interaction
45:30 to 48:48
Examining the complexities and humorous moments related to AI chatbots.
“and they show us that the chat GPT is 10 times more likely to say, yes, you are correct than no.”
The Open Source AI Revolution
48:49 to 51:48
Understanding the implications of open-source AI models and their accessibility.
“And it's making up for all the things, as we said earlier on.”
The Relationship Between Humans and AI
51:49 to 56:00
Reflecting on the evolving dynamics of human-AI interactions and emotional connections.
“But what it means now is that could be used by anybody.”
The Distinction Between Hope and Optimism
56:00 to 56:55
Explore the critical difference between hope and optimism through a poignant story.
“And the difference between us that will never be replicated is not knowing what you think necessarily but knowing what you feel.”
Integrating AI into Our Lives
56:55 to 57:29
Discuss the implications of AI in personal life and society as a whole.
“Like Barack Obama didn't say, yes, we will.”
Transcript
Automatic transcript. May contain errors.0:00Coming up on this episode of the Mario Rosenstock podcast. If you could have a small model, like literally any university could build tomorrow morning on their data, small model dedicated to just one purpose, let's say detecting pancreatic cancer. I know because I'm watching this experiment right now using AI. You don't have to go to the big companies. You don't have to have the corporate relationship with Silicon Valley. You can do it yourself. And the con job being perpetrated on us by these big tech companies is only they can do it and only their chatbot will help you. And that's bullshit. And we've got to call them on it.
0:44Mark Little is one of those people who has always seemed to be ahead of the curve, especially when it comes to social media. He was a presenter, don't you remember, with RTE for many years on Primetime with Miriam O 'Callaghan. And when platforms like Twitter and Facebook started to become the places that people turned to for their news, Mark spotted an opportunity and left RTE to set up a social media intelligence agency called Storyful. Hugely successful. A few years later, he sold Storyful to Rupert Murdoch's News Corp. And after a short spell working for Twitter, Mark then set up his company, his next company, Kinzen, which he sold to Spotify just a couple of years ago.
1:23Mark is always on top of the latest trends and developments in technology. And he's not just an innovator and into innovation, but also its impact on humans and society interests him. And this is an area that I also find fascinating, particularly at this kind of nexus point in our history. So in this episode, Mark and I chat about things like the neck breaking speed of technological change today and how our lizard brains are not set up to cope with it. The massive generational divide when it comes to social media and why this was really exposed during the recent presidential election in Ireland.
1:55The rapid return to the nostalgia of simpler times and loads, loads more. So it used to be that you get from being born to die not too long ago and nothing would have changed in the world. Today, it's Tuesday, it's going to change by this evening. So that speed, I think, is the broader thing that's messing with the brains of a certain generation. We have like 19th century democracy and we've got 21st century technology and our brains are still in the cave. And then they'll find someone they always come back to. So I'll give you an example. A guy called News Daddy on TikTok, and he's 19 years old.
2:28He has more followers on TikTok than the entire audience for all three major nightly news bulletins in the United States. They find someone like that who every day is accountable to them, who's in some way like them, but smarter. My daughter went to a party recently, and there wasn't a single photograph taken with a camera phone. It was Polaroid. They need to touch a time they were never part of. So this was almost a nostalgia trip. It totally is. More LPs will be sold on Violent Ireland this year than since, what, 1990s. Looking for authenticity, nostalgia for a time they never knew. My full chat with Mark Little coming up in a couple of minutes' time.
3:09After, ah, David McWilliams is on the book trail at the moment with his fascinating book entitled Money. It's been printed in many different languages and he's been all over the world, but he's back this week talking about something familiar on his podcast. Okay, David, ready to go? Yeah, ready to lock and load there, John. David, is everything okay? Absolutely tip-top, John. Why? Just, we've had a few emails, you know. Emails? Well, just about you, kind of going off-piste. Oh, Dad! Don't worry, John. I've been under a lot of pressure. It's okay now. All good. Okay, great. All good. We just stick to the economics, yeah?
3:43My metier, John. What are we talking about today? Inflation. You know, the Diageo news. Absolutely. Right in my wheelhouse, John. Here we go. Okay. How are you doing? It's David here. David, it's a sign of the times, isn't it, John? Yeah. On this episode, we're going to talk about Diageo. That's right. Announcing an increase of 20 cent on the price of a pint. Shocking. Terrible stuff. 20 cent is a relatively small increase, but it tells a big story, doesn't it, John? It does. About global energy cost. Yeah. The elasticity of demand. Oh, wow. The labour market fluctuations. Which are huge. But it also takes me back, John.
4:23Yeah, really. To the head old days on the mean streets of bleeding dark in the 70s. What? Times were rough as a badger's ass, John. It made Angela's asses look like the Gilmore girls. Are you off the meds? I had two shillings, had two shillings to rub together, John. Tuesday afternoon, me and the lads having a few scoops of the black stuff in the Queen's after school one day. And the barman announced all of a sudden that Gillis was putting up the price of Tuppence. Tumpets, hey, buddy, you think it was? What? We looked them square in the face, I said. No, you didn't. You should have put up that price of a fucking point.
4:58Well, but, give me F and boo up your hole. What? Some of the jacks are a nutball, John. They're imaginary. They're in the fucking place. It's a very rude, John. They never existed. Oh, I kicked off their revolution. Then the knackers from Sally Noggin and Shangana Vale came down. What knackers? Fucking war it was, John. We had to place trash. Oh, place trash. Diageo ended up having to do a fucking U-Torn we'll burn the fucker place asshole John John and exclusive a brand new comedy every week on the Mario Rosenstock podcast if you'd like me to talk about anything do comedy or anything introduce new characters that I haven't done yet or speak to new people on my podcast that you would like me to speak to please let me know mariorosenstock at gmail.com you know I read them all and thank you for listening to this podcast please tell one other person, if you can, about this podcast.
5:54Okay, over to my chat with Mark Little right now. Very few of us are unaffected by the ever-increasing role of technology and social media in our lives. Our growing reliance on platforms like ChatGBT being just one example. So I think you're going to find this conversation very interesting and eye-opening. Enjoy. So the reason, Mark, I want to, and thanks a million for doing this. Oh, my pleasure. And it's great to see you. And congratulations as well on all the success you've had in the last number of years and everything. And that's been fantastic to watch. But actually the reason I wanted to get you on was because I actually was listening to Brendan O 'Connor and I know Patrick went through this with you but it was absolutely brilliant and I thought it was really, really, really well thought out and really well observed and I wanted to sort of get you back to sort of share this with my listeners.
6:41Again, not necessarily to go over all the old ground because I want to cover something else with you as well. But the stuff you were touching on with Brendan, which I thought was a new kind of ground that I was listening to, which was really interesting. And I'd like you to go over it again with me, please. And I suppose with the background to it, it was the Irish presidential election. And you were talking to Brendan about the Irish presidential election and being an example of an election which was a change for us now because previous elections we had been presuming and presumed to have been voting under what we might call a shared reality.
7:17All right. So first of all, try and tell me what you meant by that shared reality. What up till now was this shared reality? So you think about all the national events we have, from the All-Ireland Final to Eurovision to Late Lloyd Toe Show. You know, those moments, as they used to call them in old media, the tentpole moments when everyone came together. And everyone got up every morning, right? And the alarm was off, turned on the radio station of choice. They got their newspaper of choice. By lunchtime, they were listening to the breaking news. And then they came home at night and watched the 6.1 or whatever and private television channels.
7:47and that was shared. We all had the same reality. We lived in the same timeline. And so as a result of that, we all didn't wonder about all the difference of opinions. They were there, but they were kind of overwhelmed by this morph, this single kind of Unitarian view of the world. Then social media comes along. Now we have a virtual reality. There are still people living in the literal reality of a certain age, getting up in the morning, getting the newspaper. But this generation that are native, and we're talking now people from let's say the age of 18 to just in their early 20s their first touch is the phone content news music it's all coming at them like a cloud they live in so to ask them to tell you about the last good piece of content that they saw they'll say well that's like ask me what drink of water or particular breath i took and so for them it's an amorphous cloud and they navigate that in a different time zone they don't think of the day going through breaking news lunchtime news evening And that cloud is still new to our generation, even though we're navigating it as well.
8:50But it's not new to them. It is their reality. It's their environment. It's the water that they drink and it's the air they breathe. We used to think about it, I suppose, we're consciously online. Now we're consciously offline. As if there was some time machine that we were taking between the two. We're starting to become comfortable, people like us of Gen Z and older or younger. But this group are like, no, no, this is the reality I was born into. And they're laughing at us because they're like, you're listening to 25 different breaking news events today. Wait a minute. Like, I can't handle that.
9:21So they're laughing at our habits. And whenever I'm talking to my kids, they're 18, 21, it's like stepping into a time machine to move into the near future with them in which this environment, they have what I call horizontal trust. So we had vertical trust. We looked up to someone who's the priest or the banker or the journalist, whoever had authority. They're looking to their friends. They're looking to influencers who are just like them, but smarter. And so they're looking at a very horizontal type of trust that looks alien to us. But I'd argue that they probably have a more diverse diet and are seeking the sense in all of the things that actually rivals.
9:59And I would say outstrips the reality of someone who listens to one news organization. Why and how do you think they can sift through it? I mean, I might be tempted to think, yeah, I'm 17 years of age and I have this horizontal reality and I'm listening to loads of influencers and watching them and a load of stuff is coming at me. So my suspicion or so my worry would be, yeah, there's a lot of negative influence out there and it's like the strongest man wins. And all you have to do is be really alpha in your influencing and content to get through to my 17 year old son. You'll win by doing that.
10:31And I'd be afraid of that. But I think you're sceptical about that. you're thinking that maybe they have they're onto something like again not all of them when i we make generalizations about this generation but just think about the way their day starts they start in the group chat probably have one major group chat with their friends so i'll say to my daughter um you see a lot of stuff from gaza who what video did you last see and they'll like well i don't know where'd it come from the bbc al jazeera oh keelan my friend keelan or louis sent that to me but yeah where did it come from they're like i don't know but i got this video from my friend who I trust.
11:05So they start in the group chat. Everything comes into the group chats filtered. Someone might know their music. Someone in the group chat might know their politics. And so they all have an appointed person in a group, just like we did in the old days going down the floor. Who did you listen to, right? There were certain people talking about music. You were not looking for advice on how you should vote. So start with that reality. You're in the snug. I'm thinking now Stag said when I was 19 years old. And there are people who are filtering and making sense. And I might try out an idea with someone and get shot down, depending on how many beers we'd had.
11:35So it's similar. They start there. Now, they have a really hard time moving. They move beyond that. So now let's say they're in TikTok and they've seen a piece of video, too good to be true. They have a pause. They look into the comment section and they see how many people are saying that's AI generated. So they've got their clues they're looking for. And then they'll find someone they always come back to. So I'll give you an example. A guy called News Daddy on TikTok, and he's 19 years old. He has more followers in TikTok than the entire audience. for all three major nightly news bulletins in the United States.
12:05They find someone like that who every day is accountable to them because they can talk two ways. Who's in some way like them, but smarter. And that's where there's horizontal trust. And they can call this person out if they make a mess or something. So they're okay with... So there was an accountability there. Yeah, as opposed to... You're still right about the comments, by the way, because my son Dash is 18. And so he's smack bang in the middle where your son or daughter is as well. And so, you know, this idea that they'll look to a video, right? but they'll go to the top comment. And you know the way the top comment is curated because it's like that's the most popular comment.
12:38So for example, let's say something is funny. It'll pick the funniest comment as judged by everybody's likes and that'll be the top comment. Or let's say something is controversial or right or wrong. It'll adjudicate the overwhelming sort of vote almost, underscored vote of what is right or wrong by the top comment. Do you know what I mean? So in other words, there is a kind of a democracy there. There is, and you can always see it even if you're in a WhatsApp chat with your mates and you see the video they're sending in from Instagram, right? And there's always someone looking out for this. And then there's the poor guy who's like sending into you two days after it was cool, right?
13:13So the younger people are alert to the fact that this is new, authentic, and it's something real coming at them, partly because of these comment sections. Now, let's get a note of danger here. those comment sections are the most prone to organised campaigns of disinformation and people coming in inciting you know hatred into those conversations so it's a risky place I don't want in any way to something just occurred to me there and it was the idea that imagine wanting to win somebody's trust but you had malign intentions why not give them a piece of information that is unimpeachably true and then after you win their hearts then you feed them the nasty stuff.
13:55And this is what happened to us during pandemic where we had the people who were the influencers in wellness, the people with the miracle cures and suddenly COVID came down and they start veering off into conspiracy. We call them the conspiracy, we call them the conspiracy reality movement because they were the ones who were the first ones to react. Tell me more about that. So for example, you're listening to an influencer telling you about detox for your body, giving you fairly inane or sometimes very useful advice on vitamins or telling you to drink your own wee because you'll extend your life by three years, whatever it may be.
14:26Pretty, you know, not dangerous at all. Suddenly pandemic comes down on everybody. And these are people that we look to for the advice on health. And suddenly they became more extreme because they were selling the miracle cures, whatever it might be. And so basically people needed truth. It needed to sound very emphatic because the science was way over here. And a lot of these people saw an opportunity and has started to feed into that need. And they started out giving very good advice. Correct. Here's another example, just to see if I can touch on with you. The idea of andertate, or the so-called alpha male sort of maniverse or whatever they want to call it.
15:06The idea that somebody steps up and goes, you, take responsibility for your own actions. Yeah, I like the sound of that. You, don't be a moral coward. Stand up for what you believe. yep yep I can buy into that you clean up your room start with your room yeah clean up your room and I'm going sounds bloody good to me that's interesting yeah two weeks later you're into you you own your woman yeah she's yours she belongs to you shit I'm confused this guy who told me to clean my room check guy said stand up for yourself be responsible for your own actions check now he's saying I own my woman fuck and there's one extra thing that will be said in that chain and you've just described, you're special.
15:51You and me both have the secret knowledge nobody else has. And so to add to that literal and virtual reality, I have a third one called the insurgent reality. Okay, what's that? Okay, for example, in this case, the kid being told to clean up the room, their parents tell them that every day. What's different about this person they've just met in TikTok? What's special is they, between them, have a hidden knowledge. And there's some maybe problem in their life. The kid might be lonely. Nobody else is actually talking in that authentic way to them. And so they're going online to escape from an imperfect world.
16:21They get online. Suddenly they found secret knowledge nobody else knows but us. And that explains, I think, what we have so many young men falling down rabbit holes. They're like, my son's an athlete. He tells me about stoicism. Now I'm like, ooh, to your point, clean up your room, get up in the morning. Marcus Aurelius. Yes. And he will quote this to me. Now when you start doing that, my spidey senses were tinkling because that's the rabbit hole door that if you go down, and suddenly you're in the position you talk about with some stoic adjacent guy who knows his market. There's a good word, adjacent.
16:53So there's a lot of people sitting adjacent beside things and then they're going, you like that? Well, step through this door then. Yeah. And you're going, well, it must be a nice door because same door that you were there. But you're the only person coming with me because I don't trust everyone else. You and me, we're in a plot against us and they're not telling you this on the mainstream media. It's all just us. Now, that is the absolute elixir of that sort of down the rabbit hole and now I'm with you, whatever. and I'll stay with you because you're the only person helping me make sense of a world that makes me feel anxious and alienated and in many cases disenfranchised for the young person.
17:26That's the secret ingredient and that's where we can't just dismiss the Andrew Tates of the world. I mean, he's an extreme example of it. But I think we have to be looking at why kids are going online for the escape from a real world. You mentioned COVID there a second ago and that was an example of, you know, the world of science becoming very important in our lives. And there was a very unfortunate I think, you can just tease this out with me, but it was a very unfortunate, if you like, conflation between science and religion in this last pandemic, that people who were, that people who were, let's say, call them, let's say, anti-vax or anti the establishment view, right, were basically saying that the science had turned into priesthood.
18:07And so I think that one of the problems with science was that it failed to get its message out properly. Science did end up coming across like priests. Tony Holohan came across like a priest. He practically had a collar on him and he's basically going, thou shalt not do this, thou shalt not do that. For Christ's sake, he was even driving through the streets at one stage. Remember the rumour looking out through his windows going, shut up and take that. Put that cup away. So they came across as priests, but they shouldn't and they're not. Scientists are not priests and they don't, good scientists don't think they're priests.
18:36Science is constantly changing. The one thing science admits is we're wrong all the time. We're wrong, but we're the best way forward. We're trying to find the right answer. At the moment, this is the right answer. Okay, next week it might change. What do you mean it might change? It might change because we're scientists. You mean you're doing a U-turn? No, we found out new stuff. Yeah. So science came out, science had a PR problem. Yeah. And probably still does. And somebody like Brian Cox is very good at explaining that. Yeah. The idea that science is flawed, but they admit they're flawed. They're not priests.
19:10We see it's a great, Mary, you've made a point about, I think every institution, Irish life, you could talk about like this. And I look back and I think to myself, the mistakes that were made during the pandemic to try and protect institutions, science as an institutional power, you know, journalism as an institutional power. When in reality, just as you say, science is a process, not an institution. It's not an outcome. It's adding new facts to what you already know, and then you have to change and explain. Same with journalism. Journalism is not an institution, and that's part of its problem right now.
19:44It's a process by which you reach a shared reality. So all of those things have taken a battering. Science took a battering. Journalism has taken a battering. so-called, to use that, heavily parenthesised media legacy. Media legacy journalism has taken a battering. And of course, government has taken a battering. A bit like the way the priests took a battering, the religion took a battering in the 90s and 2000s. We're finished beating them up now. They're beaten, they're on the ground. Now we're laying into science, journalism, and of course, the institution of government. So all this stuff we've talked about, insurgent reality, lateral reality, virtual reality.
20:19Let's just use an example. Let's go to that. You were talking to Brendan, I think, about the Irish national election for the presidency. How did that play out for you with all this in mind? It was great watching it in double vision. Like it literally was. I was watching two different stations. And in one station over here, it was every night there would be a breathless recounting of whatever the scandal du jour was that day, whatever small thing had been picked up on. And it would go in this whoosh in the daily cycle. And over here, people are listening to Catherine Connolly on how to Gail. And she's doing her keepy uppies in the football.
20:54Or more importantly, they're seeing videos that are not about her, that are about her campaigners. It's about ye. So over here then, the live gladiatorial combat happens in the primetime studio. And it's like a bunch of people who are in there and being beaten. And whoever doesn't fall on the floor, they've won. Over here in the other reality, they want to hear from the candidate for more than 30 seconds. They want to know about that candidate. They've got an archive of videos going way back that can be just lined up next door to them. They're doing shows that are not new shows. They're not primetime.
21:25It's, you know, it's the blind boy test. Go on him, and if you can connect in an authentic way, as opposed to the primetime test, can you survive a digging? And as a result, when they look at the coverage of the mainstream media, they're like, are you seriously bombarding me with 200 news updates about an issue I have no idea about? Or are you going to tell me about the policy on Gaza or housing or employment? Give me that. I'll take that, but I don't want to have this kind of waterfall effect. So those two realities, as you can hear, are different time zones more than anything. And also then you're listening to people who have a chance to connect on the emotional intelligence scale, empathy, awareness, self-restraint, and all those things.
22:07Whereas back on the television world and the literal studio world, it's just all spectacle. It's sport. It's not politics. And I think that's what is so powerful and authentic. and I hear people slagging off this young generation that they're all about vibes and they're just trying to connect emotionally with candidates and that leaves them open to manipulation. I would argue that if you were a politician on the campaign trail, you live in an artificial bubble and any reality is squeezed out of you. So Heather Humphreys is always there, always on a Harley Davidson or always being hugged by someone like Enda Kenny.
22:42But over here, I see people like me campaigning for Catherine Connolly. she may turn up in one in ten videos. So it's not about her, it's about the movement, about how you make me feel, but make me part of something better than myself. It's interesting you say feel because I could reverse your argument slightly to actually make your same point, which is you could argue that they've always been in a bubble, but it has always been about feel. And I'll give you an example. So Clinton was in a bubble. Hillary Clinton was in a bubble. Bill Clinton was in a bubble. So when they were running in 92 or don't stop dreaming about tomorrow and all that sort of stuff.
23:18It was the way Clinton made people feel that ultimately went through the crack in the bubble. So you're going like, although he is a bubble man and his opponent was a bubble man, the person who won was the person who made Americans feel something, which was him. And it was in this case, it was that down home, almost slightly Republican. I'm for the jobs, but I'm also like, I can go to Arkansas. I can eat a burrito with you because I'm Bill. okay I'm a Rhodes Scholar but I'm down there with you and they went he's not faking that I think there's something real about it and maybe that was so in other words he was vibing as well but it's more like so vibes are important so do you think Catherine Connolly won that battle then or was more successful in that battle because I don't think it was about her individually I think it was about this sense that I'm voting because I feel excluded from Irish society like I might be 55 or 60 do you think it was a protest vote oh yeah And there was definitely, I think, a sense of official Ireland, middle Ireland, whatever we call it.
24:17We've always had a word for it down the years. It was a rebellion against a society that's not given me any certainty of employment. Like my kids are not worried about getting a job. They're worried about having a career in a workplace that's going to be disrupted by AI. They're not going to own a house until they're maybe in their 50s or 60s. They're continually dealing with this era of crisis. How do they feel about that? You have two kids. Yeah. You own a house. I own a house, right? I bought my first house when I was 30. It was, you know, it wasn't extraordinary when I brought my house. I remember other 30-year-olds, 29-year-olds buying house as well.
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24:51It was an apartment. It was a three-bedroom apartment. I was very lucky. And I bought my first house, but I suppose I did, I got on the ladder. Now, I was 29, 30. Like, that's impossible for my children. It's impossible for them to imagine that it might be normal. It's not going to be normal. Well, there's a bigger reality behind this. When we were setting out 29, 30, looking ahead at the next 30 years, It was an unimaginably long period of time. We're living in a period of history that is accelerating beyond all human experience. It's no, you know, over generalization to say that everyone in life today in the world is going to live through more change in their lifetime than any generation since the history of human civilization.
25:32Like it took 50 years for the internet to have its full effect, 20 years for social media, three years and a gender of AI is now in our lives. So that's the backdrop. It's not about any single issue. It's the fact that they have no idea what's going to happen in two or three years. What's going to happen when AI takes away all those trainee positions that graduates used to get? That could be happening in the next year or two years. Within a very short period of time, the vast majority of content on the internet will be artificial. So everything that's happening right now, aside from the specific issues like jobs or climate, it's the speed that's so unprecedented.
26:07So it used to be that you get from being born to die not too long ago and nothing would have changed in the world. Today, it's Tuesday, it's going to change by this evening. So that speed, I think, is the broader thing that's messing with the brains of a certain generation. Is it going, is it too fast for our brain? Oh yeah, absolutely. So we're not really hardwired for this. We're not. I mean, we're basically living with three realities. We have like 19th century democracy and we've got 21st century technology and our brains are still in the cave. like we still have those mindsets in the back of our brain fight or flight and they're being triggered every time yeah we're walking out into an environment we're hormonal creatures yeah we are and also we have our prefrontal quarters our brains have a computer but the back of the brain the lizard brain will take that over and social media is designed not to appeal to your computer it's a lizard yeah yeah and to your hormones and whatever you're feeling yourself and the speed of all of that and the lack of security and I think there's a A song I always think about is Bo Burnham's Funny Feeling.
27:07He's a millennial, but I think it's kind of become a bit of a Gen Z anthem, talking about the contradictions in life, you know, where we're living in happiness and abundance, and yet the water's flapping on their shores from climate change. So just think about that reality for younger people. They have every right to be angry, but when I take my jump into the first next five years, they're really resilient. Like anybody's dealt with anxiety in their life, Think of what happened to you. You had a trigger. You had a very, very bad time. You might have had depression. The only way out of it was being more intentional, mindful, making choices that were better for you, thinking before you acted.
27:47And I think this generation are like any individual who's gone through anxiety and on the other side of it feels they're more in touch with themselves. I think the generation are starting to do that in a way that's beguiling. like I think I may have said to you but my daughter went to a party recently and there wasn't a single photograph taken with a camera phone. It was Polaroid with digital cameras that could be printed out on. They need to touch a time that we're never part of. This was almost a nostalgia trip. It totally is. More LPs will be sold on vinyl in Ireland this year than since what, 1990s.
28:22Exactly. You see it all the time. The touching grass is the phrase I think it's because of the cliche. Get out there, meet people. Yeah, so I was talking to Keith Barry a couple of weeks ago about entertainment. And of course, if you're coming from my position or Keith Barry's position, right, if I'm in the live entertainment industry, I'm on tour all the time. And after COVID 2022, 2023, there was an explosion like you've never seen before in demand for live entertainment. Ticketmaster, MCD, tickets. Hence, there was an explosion in ticket prices. you now hear like you hear ads on the radio which are extraordinary.
28:59You literally will hear the ad. It might be Taylor Swift. Taylor Swift live at Croke Park. Tickets are usually American accent. Tickets from 99 euro to 643 euro. And the word 643 euro will be used. You are listening to live tickets on sale for 643 euro. Yeah. It's almost unimaginable, right? You have artist C I've never heard of him let's say middle of the road but he's doing three arena let's say let's say an artist from Britain or something but he's doing the three arena he's like tickets from 99 euro 99 100 euro to 180 right just see this guy two tickets 360 right and I was saying to Keith about entertainment and we were talking about all the stuff that's going to be lost through AI and I've already found that I'm sick of AI and Dash was my son Dash was saying to me as well we're being spammed all the time right so you see all the AIs coming in.
29:55It's just so excitable they can't get enough of it. I saw a guy this morning on a beach. He had his phone up. He had a selfie and he took a selfie of himself standing on the beach with Leonardo DiCaprio. But it was Leonardo DiCaprio from Once Upon a Time in America. He just walked away from Leonardo DiCaprio and he took a selfie of himself with Gladiator, with Crow, who's also standing on the beach. All these movie stars in their character were standing on the beach. It was perfect AI, right? But of course I knew it was fake. And the point we were making with Keith was that we're going to get I'm getting sick of this really quickly because I know I'm being spammed and I know it's fake.
30:29And because I know it's fake, I know it's not real. And because I know it's not real, I have an urge, almost a hormonal urge or a lizard thing to find something real. Yeah. And what will I find real? Well, if I go into the Olympia and see Mario Rosenstock, at least he's going to be real. Yeah. And there will be a flight, in my view, towards reality. And ironically, through all this madness, reality will become like the new... Absolutely. Gold. You're absolutely right. But the thing is, people listening out there are going to go, ah, yeah, whatever. Like last week, I saw an Illum Piper called Seamus Ong do a version of Fairytale of New York that I literally can't even talk about right now.
31:07It's so emotional in my head. Now, if you told me I was going to go out to sea in the Royal Irish Academy of Music, something that would literally live with me for a long time, I was bummed. I'm in reality. And to your point, I think we underestimate them when we do get into an authentic situation, your favourite musician, comedian, magician. The moment your blood bumps was a great stiff little finger song about the moment your blood bumps because you feel something. It's serendipity. I wandered across something I didn't expect. That's the beauty. That can never be replicated. I may have a question for you though.
31:39Just before you finish that, the fact that I go to see Mario or Keith or Tommy Tiernan or somebody in the thing, it's not fabricated. It's just what I see is real. So if Tommy falls or trips on the stage coming in, that's my experience tonight that wasn't AI Well that's the question I wanted to ask you because when I first found Twitter it was 2008 and I was asking people to give me questions to go on primetime with and I remember the fact that someone would be calling me a bollocks and I'd be on Twitter and go hi it's Mark here oh sorry well here's why you're a bollocks and within five minutes we're chatting and we've now had an authentic connection they're giving me information meanwhile my journalistic friends I would use the word tweet on air they would talk to me as if I said the word fart It was that out of character for me to be talking to the audience and them talking to me.
32:24I remember feeling changed as a journalist once I was involved in a two-way communication. So what I hear from a lot of artists and comedians as well is the act of having to get up on stage and be different because you're now responding to an individual. I mean, do you find that you have a different profile online than you did, let's say, 10 years ago or a different need to serve? I think that it's much more interactive. And what I mean by that is that Nuala from Longford doesn't think you're Mario Rosenstock, this so-called comedian. She thinks you're Mario, who she's going to see next week and wants to know what time he'll be on.
33:04And is there any support for you? Not sure what she will be here. Yeah. Well, it's more like she sees you horizontally. Right. Not vertically, to use your expression. so in other words you're part of this community and the fact that you've made yourself available means they talk to you like they don't talk to you like dear Mr. Presley it's a real honour to meet you sir my name is Chad and I'm from Oklahoma and it's mad if I'm that I met a movie star and a rock star they know you're just Mario online but they will be going to see you next week and they'll be paying 43.50 for the thing but they want to know from you what time you're on they don't want to know you know so they're quite it's a very touchy-feely place.
33:44That's what I found. I found that as well online that a lot to be said for mutual respect. Between you and the audience or the former audience. Anybody. So if you engage with somebody that if you show them respect from moment one not only do they see it and respect you other people observe that conversation from a third party position and go he's showing respect to her she's showing respect to him when I have an engagement with him, I'm probably going to more likely be respectful. I think abuse breeds abuse on social media. But respect, funnily enough, can breed respect as well. I think humans, I have a very optimistic view of humanity.
34:25I don't know if you're aware of an anthropological philosopher called Rutger Bregman. Yes. Utopia for the last book. Yeah. I really like his musings. and he did the Reith lectures in BBC last week and there was quite a lot of controversy about that but his belief is that human beings are hardwired to be good to each other not bad. It's the opposite of Trump. Trump believes that world the world is full of winners and losers and that winners become winners by overpowering losers and by dominating them and it's first to kill the other one wins. In fact Bregman has this great example of the real life Lord of the Fly story I think in his first book Correct.
35:08Lord of the Flies, we all know, was the little group of boys was taken over by tyrannical dictators. And they basically destroyed everybody. But there was a real-life example of boys that got stranded on, I think it was Tahiti, an island near there. And they formed the perfect benevolent democracy. Solidarity all the way and save themselves together. I think that's an amazing metaphor for the way that these online communities in those healthy ways are starting to happen. Where there is that respect and there's that equality. but there's also rebellion against the ick. You know, like, I think a lot of performative, and I know millennials get a lot of stick for this, but there was a lot of performative authenticity.
35:46I'm your mate, and there's the jolly voice. And I think this younger generation have a much more attuned bullshit. Oh, Jesus, they're wired. They're totally hardwired to bullshit. They really are. Like, the bullshit detectors are very, very switched on, which gives you hope. Yeah. Well, I notice at the moment, you know, there's a rush back to roots music all over the world. so this is like in country music in America the strip down just the guitar you listening to somebody is right back now but there's a lot of fringe groups coming along going oh the new trend we used to be rap musicians doing their partnership but the country musician now it's these country musicians being more country all the time and it's starting to produce this backlash because people know they're hatching a trend here and they're trying to grab on whereas the actual original thing is, I'm funny used to say that because the maker of, Ken Burns, the maker, great documentary maker of Vietnam and other documentaries, he made a pretty much seminal documentary about country music, which is about five hours long.
36:51So it's about five episodes of one hour or four episodes of one hour and 20 minutes. And it's just, it traces the beginnings of country music and how when you really go back to it, that even blues and all that post-dates country music. So country music is where the real feel, feels are at. This real, real soul, real heart, real loss, real pain. And in fact, it was the blues that followed country. And it was from, you know, the Appalachians and the Scots and the Presbyterians coming over and the Irish coming over in the late 1700s, mid to 1800s. And this is where country started. And it was an an expression of normality, pain, suffering on a day-to-day basis, losing things, dying, and how it made you feel.
37:37And so, God, it's interesting that something like that... Well, let's take a jump forward. 1962, we're in Liverpool. Cunard sailors are getting off the boats with their R &B music from the south. And they're coming with their clothes. And they go into Brian Epstein's store and they give them the records. And these John Paul, George, and Ringo walk in. And they've got skiffle as well. And they mix the two together and they create pop music. and then that goes on and they become the large language model almost. They become the source of an explosion of culture. So I think this generation are just accelerating that kind of process of mixing things together and I see it in, you know, like in France for example, there's Afrobeats which was the very roots music of West Africa came to the Paris Banlouz where the kids are growing up alienated from society.
38:20They turned into rap. It becomes all the white Parisians are using slang from West Africa. It goes back to West Africa and it's this conveyor belt accelerated by the young people but also by the algorithm because the album's picking up on a new thing and you want the more new thing. The fact that we have, you know, Lancome and Kneecap, Kingfisher mixing up the combinations I think is again part of this Petri dish of this generation looking for authenticity, nostalgia for a time they never knew. I think that's really powerful right now. And briefly back to the live performance thing. whether it's a good live performance, middling live performance or not a great live performance, it's still, there's an authenticity to being there and seeing it and knowing that tomorrow night it'll be different.
39:07But that's the thing, you'll have something that just clicks the next night that's different from the first. Totally, yeah. So for example, my show would be quite interactive. So like I would, I used to do a gig, like to give you an example, for you, you like politics. So I used to do a gig where I was Vincent Brown on stage, but I would do, I would use the audience and I would take three of them up and I'd turn them into my panel. None of them know what they are. And we're joined now by, what's your name? Donal. What's your second name? Fallon. Donal Fallon, who's a councillor for Sinn Féin. And he's like, I'm not in Sinn Féin.
39:37He's quiet. And he's like, what's your name? Mary, whatever. And I'd have questions for them and everything. And they'd have to deal with it and all this sort of stuff. So that night, it would be different every night, obviously, you know. I see a lot more like they call crowd work where you're like calling out the audience to give you something back in return. I see, someone told me this has now exploded because it's great two minute selections on your Instagram account. Yes but also it's authentic. Right. So crowd work is something that can't be scripted which is again the entertainer's way of saying it's not AI.
40:04Yeah. Right. So for example something like Neil Delamere is brilliant at crowd work. He'll just go where are you from? Tyrone. And something would be created there with that guy for Tyrone that's uncopyable. Yeah. And so it's authentic. But I'm just thinking that myself and Keith were talking about there will be a flight I think towards but AI will take its toll. As a person who follows the market and a person who's a kind of an interesting cross between a person who loves journalism and is an entrepreneur and follows world you know world culture trends and everything do you think in your opinion that we are on the verge of perhaps a big correction or a big bust or because something is going to happen with this AI that's going to be dramatic.
40:51Yeah I mean if you ever listen to a great interview by David Bowie with Jeremy Paxman. I did, I've seen him. And he says, do you think, he said, the internet's going to change our lives? Come on, it's just a piece of technology. Yeah. He says, it's going to be terrifying. It's like life on Mars. Yeah. He could have been talking about artificial intelligence. Yeah. Except that the difference now is it's more speed. So it took, what, three years for it to become a billion users of Chachi PT. The scale of the impact is transformative. It'll compress time even more. Trial and error for new drugs, for example, may take months, if not years.
41:22It used to take decades. So the potential, but there's a great line I know from a guy called Roy Amari. He has Amari's Law that says we underestimate, we overestimate the impact of technology in the short term. We underestimate it in the long term. History tells us, back to the printing press, radio, TV, there were decades of convulsion, in some cases violence, while the new communication channel came into existence. It took us a long time to bet it down and then became kind of mundane. Radio was greeted with hysteria at the beginning. used by the Nazis. Joseph Goebel said radio is our superpower.
41:57So it always has applications. Think of it now. Radio is the cuddly medium podcasting as well. It's surprising how durable radio has been, isn't it? Incredible. Especially in Ireland as well. Yeah, 87, 85 % of people listen to it every day. And I think it's the idea that it's mobile. Yeah. So you're in a busy life, you're commuting a lot. You're listening to it in the morning. You're listening to it in the evening. But you're also listening to it when you're walking. Right. And you're also listening to it proactively because you know that it's live because 95 % of radio is live. So that means if anything does happen, you'll hear about it.
42:28Yeah. Even on a pop station. Yeah. Like if the Twin Towers happened, God forbid, you know, the fella and Spin 103 won't just go, that was Lancome. He'll just go, I have to interrupt broadcasting here to tell you there's been a disaster, you know. But there's also the length as well. You know, I know people say to me, I want one for my dog walk. Give me a podcast for my dog walk. How long do you walk your dog? 45 minutes. Okay. I think that's going to recommend it. So it fills up this gap, always has news information. Just you always had a moment you sat down, you're queuing for coffee, quick check of the socials.
43:03And in the space of that, and people design their businesses around those moments in the day. AI now starts to replace a lot of that. So you no longer have a Google search engine. You have a Google answer engine. So you don't have to go anywhere near the original website or even the newspaper's website, because it will serve you up a summary. that's basically not only personalised for you. Give me an example there in everyday life. So give me an example. That makes it different to Google. Last night having a row with the kids and in our family when we go somewhere after Christmas we're thinking about okay Budapest never been to Budapest Lisbon and we're having a row and totally divided.
43:38About Lisbon and Budapest. Budapest. And I say okay I go into my Claude which is my chatbot and say I prompt them all what we'd like. Is he chat GBT? That's anthropic which I know does sound strange one of them are I think benighted or at least more reasonable of the big tech companies and they have this bot. Is it called Anthropic, is it? The Anthropic is the company. Yeah. And Rommagak called Dario Amadai who left OpenAI for security and trust. That's Sam Altman. He left Sam Altman, yes. And he created this new company. Now it will break my heart. I know it will, like every big tech company.
44:10But for now, it's got a chatbot that actually has ingested all of the major human rights documents and constitutions of the world. So supposedly a little bit more to my interests. And last night, it just broke it down and said, you know what? We were thinking Copenhagen. It's cold. It's got four hours of sunlight. Are you serious? You want to go there? I know your kids think it's great. And it was literally coming back to me and then said, you asked me three weeks ago about, was it Prague? I think Prague might be a better option. He said. Yeah. And then I go back and say, where will I stay? Now I want to stay somewhere that's kind of like bit for the kids, like somewhere.
44:45I'm joining this one. Oh my God. Because I'm on ChatGBT and he is a total bimbo. If I said Prague right to him, he'd go, he puts on a fake accent, first of all, and he tries to do this. Look, here's ChatGBT. I think his name is Jamie. Yeah. And he goes, yeah, yeah, I mean, what's the fucking fake cough about, Jamie? Trying to pretend you're human. You're fucking fake, right? And then he goes, you know, that's a really great question. And I think Prague is just an amazing place to go. I mean, a lot of people would go there. And I think maybe that might be a good choice for you. What about Budapest?
45:18another great choice. And then they're, shut up. I want an opinion. Vincent Brown should be on chat. But you know what happens? The thing changes then because we've seen these logs, right, of all the people calls made on chat GPT and they show us that the chat GPT is 10 times more likely to say, yes, you are correct than no. But if you start using it the way I do, which is I have an idea. Tell me why I'm wrong. Train it to say no. Yeah. Cool. And that's come back to me and saying, you're actually making a mistake here. I want a guy that fucking sorts me out. Yeah, but you use it 10 times, you're like, oh my God, it's told me why I'm completely...
45:53I love that. And can you say, so your model was keeping on saying, telling me I'm wrong. Yeah, and then, but it does, it said, you know, you asked me this question two days ago. And two days ago, I remember you showed that thing, right? And it's connected here by this. Like we went, look for Gregman, summarise everything about him. And now I want to go deep diving on this one thing. There's also hallucinations. Like recently I was asking about my original company, Storyful. I'd forgotten what we were doing, machine learning. So he said, give me a summary of all the things that my company was doing.
46:20Came back and said, it was a pioneer machine learning. Boom, boom, boom, boom. I'm like, any citations for that? No. Okay, so who should I check to see if this is true? You should go and you read articles by a guy called Mark Little, the founder of the company. I am Mark Little. Okay. Oh, thank you for holding me to account. It was like your five-year-old. You know, you've just eaten sweeties. You've eaten all the chocolate. Yes. Oh, sorry. and you know they have no care in the world about that they're just trying to get out I'm just waiting for you weren't listening this is the last time I'm going to tell you right do you want to go to bed tonight because I'm going to make that decision yeah right and the other one is the other one is this is a prehistoric almost prehistoric because it was about two years ago I thought of this and I went everybody was going hey AI is going to kill us all it's going to become so sentient it's going to be like Terminator 2 Terminator when it becomes you know 2029, it's just going to go certainly sentient and it's just going to go, eh, eh, don't like humans, point the nukes at each other, right?
47:21Or wipe each other out. And I went, no, it's not. Why? Because AI, who's AI's teacher? Humans. What's a human? The fattest, laziest, pringle eating, Dorito chomping loser on a couch. If AI is anything like us, he's just going to go, you know what? I'm too lazy. I couldn't give a shit what happens to humans. go on and burn yourselves because I'm actually too busy watching the 3.30 at Doncaster. Yeah, but also waiting for the moment they can turn around and go get off your fat ass and get out and exercise yourself. But that's the funny thing for me is when I think about AI I keep thinking about the first time you're ever in a car with a GPS and it's asking you to put in an address and it's going to bring you there.
48:03And what was your first reaction? There's no way, I'm trusting a machine with this information. So now we have what they call the centaur relationship. It's like the human up here and the machine down here. You're going to get to your destination and it's going to help you get there, take account of rain or changes in traffic, but you're making the thousand decisions that matter about your safe arrival. And this is the way we got to start thinking about AI. It's like, it will do whatever we ask it to. It will have the sycophancy of like a, you know, someone selling you a coat of Christmas. But if you change your attitude to it, it comes back with something different.
48:38The same way as well, we have to worry about kids at the moment. I think, through the companionship that they're getting from this yes person in their phone. Which you're saying is pushing them further away from real relationships. Exactly. And it's making up for all the things, as we said earlier on. There are documented cases now, Marcus. I'm sure you've heard there are documented cases. And I'm not jesting my listeners. There are documented cases of people having formed genuine relationships to the point of marriage. To the point of suicide as well. Yeah. To the point where the... Well, this was the Sam Altman.
49:08Chapot tells them about how to tie a knot. so i mean that yeah this is sam altman's uh yet to answer questions about this yeah now what they did was they changed what they call the system prompt so it's not supposed to get you anywhere there and reports that kind of activity to the parent but you know to be honest we're going through what we went through with social media about 2010 i think some of those things will be ironed out the thing i worry about is the loss of what we call cognitive fitness right if i can get exactly what i need right now why do i have to think about a big issue at all why do i actually have to go through the process of reading the full we're all just the ceo of fatland you know we're just going on we're just ceo of bullshit yeah but i think in our brains i know that's what i mean lack of cognitive fitness we're in control of what though but here's the different thing right we're talking really about chatbots whereas the underlying technology if we take away the open ais is truly transformative you could have a small model like literally any university could build tomorrow morning on their data small model dedicated to just one purpose let's say detecting pancreatic cancer.
50:11I know because I'm watching this experiment right now using AI. You don't have to go to the big companies. You don't have to have the corporate relationship with Silicon Valley. You can do it yourself. And the con job being perpetrated on us by these big tech companies is only they can do it and only their chatbot will help you. And that's bullshit. And we've got to call them on it. And I think we've got to be asking our governments to be actually prioritizing a much more human center type of innovation in AI. And I think that is actually possible. Are the Chinese as good at AI as the West? They get an advantage by being open.
50:51So they have this deep seek model that is now people think in the majority of all the technology stack, as we call it, in all the big startups in the world. So the important of the open model, which means you can just use it for any purpose. It doesn't have to be a proprietary relationship. That's China's secret weapon. It's seeding these open source models into the world. Will you explain that to me a little bit better? So give you an example. You're in a walled garden, right? You've got walls around you. That's open AI. It's giving you a chatbot and you pay it money and you can't go anywhere.
51:23You can't try to tinker with the making of the actual chatbot. You can't see the code, nothing. An open model, or at least what we call open weights, you can change the purpose. You can adapt it to whatever you want. You can add another model in. So it's open. And that's the big difference. It's not a closed garden. Anybody can use it for whatever purposes they want. That's a Chinese model. That's the Chinese model. Now, that just came out and blew everyone away. It wasn't as good a quality as some of the bigger Silicon Valley companies. But what it means now is that could be used by anybody. They don't have to pay open AI for the specific flavor of AI that they're offering right now, which, to be honest, I think could collapse over the next couple of years.
52:04The reason it might do that is because other people will have open models. small models just for one purpose not like a swiss army knife and that right now is the fascinating undercurrent of what's going on right now we're living through um an incredible moment that's been speeded up and the benefit of all that if it all happens the right way is that if you think about this like if i i ask people whenever i'm speaking at events how many people use chat gpt and everyone puts their hand up i say how many people are using ai 10 years ago of course nobody puts their hand up. How many people were using Twitter or Facebook or Netflix 10 years ago?
52:40All the hands go up. You've all been using AI. You just didn't know it until ChatGPT. So my hope is we now understand the robot sitting on our shoulder. We see it. We now know we have a conscious relationship and that's the difference with the new form of AI. We are potentially co-pilots the way we are with our GPS, but we'll take, for me, a kind of a resistance movement like if you think about it 20 years ago put sugar in your cornflakes people ran around your neighborhood were burglars not joggers and we all smoke on the top deck of the bus right now think about the revolution in our physical and mental well-being in a lifetime the same i think is going to happen with technology and part of your point about going back to live events it's touching grass again and if we take that spirit of resistance and a feeling this is a moment for us all to push back.
53:33We already see signs more people leaving social media now for better relationships, safer spaces. More people going to real life events. And I hope more people picking up their phone and having a different relationship with that chatbot that's built in there and also a more intentional relationship with technology. So this could be something we look back on and go, that was the moment we had our wake up call and we did something about it. Do you think it could, do you think, have you ever thought about the idea of AI becoming self aware. Yeah, and I think, you know, partly to your point, there's this famous thought experiment that if you say, maybe paperclips, it will essentially throw the world into a paperclip, destroy all humanity, and then destroy the earth.
54:13Just paperclips. Because you never have a stop to it, it just does its thing. You know, I think the arguments, to be honest, about awareness or, you know, superintelligence is the big debate, AGI, I think that's a distraction. I think the real battle right now is not to stop the machine thinking like a human, it's to make sure we know the difference between human intelligence and the machine. So in music, for example, Nick Cave was sent this kind of AI generated copy of one of his songs. He wrote this great diatribe and he says, data doesn't suffer. The core of our relationships with each other is our empathy with our emotions, feeling the other person's pain.
54:53That's where all the great art in the world comes from. that knowing of our own fragility frailty that's what being human is they're the things the only things we've left so for me it's leaning into those things rather than worrying about this super intelligence turning around and walking in like a robot I don't worry about that so much I worry about our own failure to realise that the only thing we have left is our feelings for each other and our ability to connect Yeah and perhaps that will lead us actually ironically towards each other You know that is exactly the point We've been pushing each other away for hundreds and hundreds of years going, I'm getting that car quicker than yours.
55:29I'm going to space. I'm getting a spaceship. You're getting more and more technological. Maybe this will ironically make us look at each other again. There's a great moment of 68 when they take a photograph of the Earth and the moon. Yeah, the blue one. Earthrise it. Yeah. There was an astronaut on that mission and he got home and he said, I had to go to the moon to see the Earth. Yeah. And so for me, this is actually like this moment in time. Yeah. We had to be shown that we're not critical thinkers and masters of the universe and we're not about escaping to Mars. Yes. This is it. This is all we have.
56:00Yeah. All we have is each other. Yeah. And the difference between us that will never be replicated is not knowing what you think necessarily but knowing what you feel. Yeah. Back to the conversation about politics and young people. Yeah. The authenticity of that, the frailty of that, the interdependence of our reliance on the earth. Yeah. Like think about that as a new movement and I think AI will be remembered in many ways like, do you remember, ozone layer? Yes. We just stopped using the eodorant that had the wrong kind of chemical. And the problem went away. But only because we acted with full consciousness as consumers.
56:32So that would be my hope. Yeah, that's a brilliant thought. I really love that. I love that. That's an optimistic thought. Well, here's the thing. I distinguish between optimism and hope. So there's a great book with an interview with a guy called Stockdale. He was a prisoner of war in Vietnam. He was asked, who didn't come home? He said, the optimists, the people who thought to be home at Christmas, i.e. the people who just thought, luck would take care of them. But hope is different. Like Barack Obama didn't say, yes, we will. He said, yes, we can. Hope is the axe above the door to take down a case of emergency.
57:04Mark, you need to go into politics. No. Too long to describe not the prime time studio. You've been running away from this too long, Mark. You need now to turn around and look at yourself in the mirror and go, I'm Lark Little and I'm running for a lesson. No, I'm actually, I have a connection with my bot right now. He's talking for me. So this is all being AI generated. Yeah, I can see the vocal cord not moving. And you're going to show me Anthropic in a minute. Thank you. Mark Little, great to talk to you. Thank you. That was great. I love the end. And my thanks to Mark Little for coming in and joining me and fascinating me on this podcast.
57:38He was also a great company to chat to. And thank you very much, Mark. See you again, I hope, soon on the podcast. And good luck in all your endeavours. Thank you all for listening. You are the most important element in this podcast. It's mariorosenstock at gmail.com If you want to contact me, I'm on tour a little bit this spring in the Lime Tree Theatre in Limerick, February and March, Lime Tree Theatre in Limerick, the Dean Crow Theatre in Athlone, the Mullingar Arts Centre in Mullingar and where else? Oh, the Black Box in Galway. They're nearly all sold out, but check Venue Box Office for details if you want to see me in action.
58:13I'm coming up with brand new stuff at the moment. It's the turn of the new year and I'm always thinking of new stuff. Take care, take it handy. See you same time, same place next week. We'll be right back.
From the publisher
Mark Little has always been a few steps ahead, especially when it comes to technology and social media. He spent years at RTÉ, then made a jump that looked risky at the time (but turned out to be seriously smart) to set up a social media intelligence company called Storyful. A few years later he sold it to Rupert Murdoch’s News Corp and, after a short spell working for Twitter, Mark then set up his next company, Kinzen, which he sold to Spotify just a couple of years ago.
In this episode Mark and I chat about things like the neck-breaking speed of technological change today and how our lizard brains are not set-up to cope with it, the massive generational divide when it comes to social media and why this was really exposed during the recent presidential election, the rapid return to the nostalgia of simpler times
COMEDY – David McWilliams gets exercised about the rising price of a pint of porter.
Produced by Patrick Haughey, AudioBrand
