The Internet Needs Proof You’re Human

3 Jun 2026 · 56 min · 22 chapters

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In short

How to prove you’re a real, unique human online as AI makes CAPTCHAs, document checks, and other bot-detection methods fail; introduces World ID as “a driver’s license for the internet,” enabling privacy-preserving human verification, agent delegation, and “human-in-the-loop” approvals.

Guest backgrounds

Tiago Sada is Chief Product Officer at Tools for Humanity, founded by Sam Altman and Alex Blania. The project began over six years ago to address “trust on the internet” as AI accelerates fakes and abuse.

Key claims

Bots/agents will dominate internet traffic; AI detection is an arms race, so detection-by-AI won’t fully solve fraud. World ID uses on-device analysis plus cryptography (anonymized multi-party computation and zero-knowledge proofs) so apps can verify “real and unique human” without storing users’ photos.

Notable examples

KYC/deepfake-proofing for Zoom calls; Tinder “human verified” boosts; Ticketing via ConcertKit (e.g., 30 Seconds to Mars using World ID) and a San Francisco free concert where hundreds of thousands of bots failed to claim tickets. World Chat shows verified profile pictures.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Introduction to AI's Role in the Internet

0:00 to 0:57

Discusses the potential advances in AI and implications for the internet.

“It's very hard for me to imagine a world where AI advances as much as I think it will over the next 10 years.”

The Challenge of Proving Humanity

1:38 to 4:50

Exploration of the challenges in verifying human identities in an AI-driven world.

“I've been hearing about you all for quite some time, and I've always found it really intriguing what you're working on.”

Introducing World ID

4:50 to 6:27

Description of the World ID system designed to prove human uniqueness online.

“And so we just tried a bunch of stuff for six years.”

Introducing World ID

6:35 to 7:26

Description of the World ID system designed to prove human uniqueness online.

“Today's LLMs are brilliant, but know nothing about your company.”

The Nuances of Human Verification

7:31 to 14:03

Discusses the complexities of verifying individual human identities and roles of bots.

“So when people hear prove you're human, I feel like it's easy to just focus on the like, yep, I'm a human part without considering the difference in like, I am human.”

Challenges of Bot Verification

14:03 to 16:10

Explore the complexities of ensuring bots are properly identified and managed online.

“But they try really hard to just keep all bots out.”

The Importance of Proof of Human

16:11 to 19:32

Understanding how proof of human impacts various online sectors, including gaming and finance.

“You know, and it's crazy because this has all happened so fast, this, the agent wave.”

Introduction to World ID

19:33 to 23:26

Learn about World ID and how it provides a unique verification system for internet users.

“Do, let's say for someone who's maybe completely unfamiliar here, and I probably should have started with this.”

Partnerships and Applications of World ID

23:27 to 26:15

Discover the various partnerships and applications of World ID in different industries.

“I think it's very important that WorldID is an optional system.”

ConcertKit: Tackling Scalper Issues

26:16 to 28:00

How ConcertKit aims to solve ticket scalping through human verification.

“Just last week I went to three different concerts.”
Show all 22 chapters

Concert Ticketing Experiment

28:00 to 29:15

Learn about a music event that showcased technology's ability to combat bots.

“you could just literally get all the tickets for the concert.”

Building Trust in New Technology

29:15 to 31:33

Explore how user experience and trust were developed through real-world applications.

“I think people, we have built this muscle of being skeptical of what we see and hear from online platforms, because I think we've all gotten burned in the last 20 years, right?”

Unique Identity Verification

31:33 to 33:13

Understand how the World ID system maintains user anonymity while ensuring verification.

“And the internet could be an even better place, a much nicer place if we have this thing, right?”

Innovative Cryptography Explained

33:13 to 35:39

Delve into the cryptographic methods used in World ID to protect user data.

“is you go to an org that takes your photos, we send them to a server, and then we keep all that ourselves and we can then use that to figure out who has verified and who hasn't.”

Decentralized Data Management

35:39 to 38:20

Learn how World ID allows users to manage their data while maintaining privacy.

“Then it signs those and it sends them to your device.”

Open Source and Future Implications

38:20 to 40:50

Discover the importance of open source technology in the context of identity verification.

“which comes into play when you're actually using your world ID on apps and on like Tinder or whatever it is.”

World ID DeepFace Technology

40:50 to 42:01

Understand the potential of World ID DeepFace in verifying identities without compromising privacy.

“We want the Red Cross to be able to go and use AMP C.”

Understanding WorldID DeepFace

42:01 to 44:26

Learn how WorldID DeepFace verifies identity during video calls and online interactions.

“But the orb, the orb verification, the only thing that proves is that you're a real and unique human.”

Innovations in World Chat

44:26 to 46:38

Explore the features of World Chat and how it enhances trust in digital interactions.

“So you can only set a profile picture on WorldShot if it matches your real face.”

The Future of Human Verification

46:38 to 48:26

Discover the implications of using WorldID for various identity credentials and privacy.

“and you put them on the format of the World ID standard.”

Scaling and Accessibility of WorldID

48:26 to 51:19

Understand the plans for expanding WorldID's geographic reach and accessibility.

“Many of the partners that we have today, we had talked to a year, two years, three years ago, and we had pitched them the system.”

The Future of the Internet with Proof of Human

51:19 to 54:23

Contemplate the necessary evolution of the internet as AI advances and the role of proof of human.

“And it basically becomes like a gig economy kind of thing, right?”
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Transcript

Automatic transcript. May contain errors.

0:00Tiago Sada:It's very hard for me to imagine a world where AI advances as much as I think it will over the next 10 years. And the internet doesn't completely break without something like this. When I think about video games, well, in that space, you probably want it to be just for humans, right? Because you don't want people cheating with bots. Otherwise, just like gaming isn't fun. One that's very common, for example, people ask us about is document verification, right? Like KYC, you take a photo of yourself, a little selfie of your passport, and then you get verified. Right. Well, all that can be now generated with AI and deepfake.

0:32Tiago Sada:You can prove on Zoom that you are indeed who you say you are and not a deepfake. You can verify on Tinder that you are a real human and you actually get free extra boosts on Tinder if you have a human verified account. You can want your agent to deploy a production database or it's going to make a big payment. The agent can do the whole process, but you get to a point where like before you press like send on that wire, you want a human to approve that. Welcome, humans, to the Neuron AI Explained. I'm your host, Corey Knowles. Here, as always, today's episode is about a deceptively simple question.

1:06How do you prove there's a real human on the other side of the screen? Our guest today is Tiago Sada, Chief Product Officer at Tools for Humanity, the team founded by Sam Altman and Alex Blania that is building the technology for world and world ID. We'll talk about why proof of human might matter. We'll talk about how AI could be making the problem worse, what world is trying to build, and why something new from them is going to give us a very concrete example of the stakes. Tiago, welcome to The Neuron.

1:38Tiago Sada:Thank you so much for having me, Corey. Super excited to be here. Excellent. We're excited to have you. I've been hearing about you all for quite some time, and I've always found it really intriguing what you're working on. And you were around before it was so clear that what you're doing is needed. Yeah, it's in, I think, as you said, it's been a while, right? The project started now more than six years ago, which is kind of crazy to think about. It started because Sam, Alex, and a few friends were talking about where the world was going to go, right? And at the time, Sam was obviously like in the early days of open AI and they were losing to Google.

2:17Tiago Sada:But it was very clear to him that one, AGI was going to happen at some point, that it was like technically possible. And that was already very controversial back then. But two, that it was going to happen much sooner than people expected. And not within 100 years, not within 200 years, not within 50 years, but within like five to 10. And the consequences of that were going to be like huge, right? Like the world was going to change and it was going to come with a lot of cool new things. But we were probably also going to need some new tools to adapt as a society and as humans to that world, right?

2:48Tiago Sada:Maybe there's going to be some new challenges and some new opportunities. And so Sam and Alex started this company called Tools for Humanity, as the name implies, with the mission of building those tools, right? And very quickly, it became clear that this problem that we're going to talk about today was going to be the first one that we were going to face, which is the problem of trust on the Internet, right? When anything and everything can be faked with AI, how do you know who and what to trust, right? And that was obviously already a thing with like Twitter bots back in the day. But as we have, as we imagined a few years ago, and as we've now see basically across the entire internet, basically everything breaks down when you don't know what you can trust.

3:23Everything. And you know, it's, it's, yeah, it absolutely existed before, but it's really, it's under a microscope now is what I would say. You know, and it used to be that the web relied on things like CAPTCHAs, phone numbers, email accounts, cookies, maybe fingerprints or payment cards to separate humans from bots. Why do you feel like those types of systems are starting to fail?

3:45Tiago Sada:Yeah, it's well, the first thing I'll say is we first tried to solve the problem in those ways, right? When when world started, we said, well, there's like all these things that people have done. Maybe we just have to do them better, right? Like a captcha. And a captcha is basically a little test of intelligence, right? It's a little puzzle. And if you're like smart enough to solve the puzzle, you are assumed to be a person. And if you're kind of dumb and you can't solve the puzzle, then you're probably a bot, right? But then now bots are smarter than humans. Okay, so that doesn't work. And then you start going down the list.

4:17Tiago Sada:One that's very common, for example, people ask us about is document verification, right? Like KYC, you take a photo of yourself, a little selfie of your passport, and then you get verified. Well, all that can be now generated with AI and deepfake. And so every single thing that we've done before doesn't work. And it doesn't work, number one, because it's getting harder to detect what is an AI in the first place. And number two, there's just way more of these bots because it's harder to detect them and because they're more advanced. So the problem is like getting doubly hard for these platforms.

4:49Tiago Sada:There's a lot more bots to deal with, but it's also getting a lot harder to detect them. And so we just tried a bunch of stuff for six years. Like we had a little bit of a head start. And at the end of the day, we concluded that the fundamental answer was just to see someone in real life, right? Like if you could ask, if you were, let's say that you are ticket master and you want to make sure that each person only gets four tickets for the next Sailor Swift concert. Well, one way to do that is just force people to go to a ticket counter and like get four tickets. And maybe you put like a little stamp on their hand or something like that, right?

5:22Tiago Sada:And so the question is like, well, not everyone can afford to do that, right? You're not going to do that for every single thing you want to do on the internet. And so what is a version where you can take that trust model and make it digital? And so what we did is we ended up designing this really fancy camera that kind of looks like it came out of a Pixar movie because it's a sphere. And what it does is very simple. It can look at you. It can know whether you're a real and unique human. And if you are, it takes the photos that it took. It sends them to your phone and it selects them. And that creates almost sort of like a little human passport for the internet that lives only on your phone.

5:56Tiago Sada:And so in the future, when you want to go and say, buy tickets for a concert or proof on a social media site that you're a human or on a dating site, you can reuse that verification that you already did. And without revealing anything about yourself, you can prove that you're in fact a real person that is only doing this thing once. And so it's, it sounds very simple and it sounds kind of obvious in hindsight, but it's, it's actually surprising how much, like really nothing else works. And we've tried a bunch of other things. And so that's a system that we call World ID. Yeah, and it's really neat.

6:29And I'm going to go try one soon. Next time I'm out in San Francisco, I think.

6:33Tiago Sada:I will be excited to set you up. And now for a quick word from today's sponsor, Guru. Today's LLMs are brilliant, but know nothing about your company. AI tools are only as accurate as the knowledge on which they run. And most company knowledge is scattered, outdated, and unverified. So Guru is the governed knowledge layer that fixes this problem. It connects to your existing knowledge across your applications, meetings, chats, to create a real-time understanding of your business. Knowledge is verified automatically and made available to every AI and every employee that needs it. Think of it as like quality control for your AI's brain.

7:11One source of truth continuously maintained, powering everything from your agents to your support team. used by companies like Spotify, Roe, Morgan & Morgan, and more than 2 ,000 enterprises, a knowledge layer your AI can actually trust. Go to getguru.com to see how it works today. Give it a try. So when people hear prove you're human, I feel like it's easy to just focus on the like, yep, I'm a human part without considering the difference in like, I am human. I am unique. I authorized this action. Like, I feel like those, what's the difference between those individual things in terms of how you might go about approaching that?

7:54Tiago Sada:Yeah, it's a great question because a lot of times people will ask me, well, like, why doesn't something like Face ID solve this, right? Or why can't Apple do this? And Apple could probably do just a proof of human piece, right? Apple could probably do something like there is a person in front of this phone right now. it's going to be really hard for Apple or for any smartphone manufacturer to do this is a real person that has only done this thing once. And the problem with this is a real person is useful for some use cases. But when you start thinking about it, a lot of them actually require also the uniqueness piece.

8:29Tiago Sada:So let's take the Twitter thing, for example, right? Most bots that are out there today, they're not just like independent entities that they're acting on their behalf. there's like some dude in a basement owns those bots right yeah and so he could very well just like prove and take a selfie that he owns all these bots or or and um do like that verification many times and maybe it's going to be really hard to scale that to billions of bots right one person is not going to be able to have billions of bots but he can like certainly have like a ton of bots to the problem where it creates a lot of issues for the world and so what you want to know is not just whether an account belongs to a person but whether it belongs to a person how many more accounts do they have, right?

9:08Tiago Sada:And like the cool thing about WorldID is apps like Twitter can say things like, you know what, each human gets to verify just one account. Or maybe each human gets to verify 10 accounts, right? We get to have 10 accounts. No one knows that those accounts belong to the same person, but you can at least trust that one human will not have 100 or 1 ,000 or 20 ,000 accounts, right? And so that turns out really matters when you start thinking about all of these use cases, social media, right? Like dating apps is something where we're just like hearing a lot from the platforms that the reputation of a user really matters, right?

9:42Tiago Sada:And when a user misbehaves, they don't want them going around and creating five other accounts and then catfishing or maybe harassing people. They want to be able to just like block that person. For good. For good, right? Yeah, not from just that account. Yeah. Exactly. And this is the case across like most things that you can imagine, right? Same thing like the concert ticket use case. It's like, it's super simple, but if all you had to do was prove that you're a human, well, the scalpers are humans, right? They will very happily take 20 selfies to get like all of the concert tickets. And so you need the uniqueness piece.

10:12Tiago Sada:And doing that in a way that scales to population scale is super hard, but then also doing that in a way that is privacy preserving is even harder. And so part of why it has taken us this long to get to this point with some of the launches we did recently is because there was just a lot of technology to develop, both on the hardware. The Orb has a really powerful NVIDIA chip inside it. And all of these models that we're talking about that can predict whether you're a real person or not, they run on device without your data having to leave. And that was a very complicated problem to solve. But then also on the cryptography side of things, just as back in the day when it was not very intuitive, when end-to-end encrypted messages came out, it was kind of weird that you could text someone without anyone reading it, what was in between.

10:59Tiago Sada:Like that was like not an obvious idea. Well, same thing here, right? We had to develop new cryptographic primitives that allowed you to prove these things, that you're a human and that you have never verified before without having to share your data or even us having to store all those pictures that the orb takes of you. And so that just took a lot of time. And we're now at a spot where the technology is real. It works. Thankfully, we made it in time by the time the problem is getting a lot worse. And so now we're just focusing on scaling this and increasing access around the world. Wow. Yeah, and your timing couldn't have been better, if I'm honest.

11:33You were teed up for exactly what we're dealing with right this moment. And it's funny because I feel like AI kind of creates a weird little paradox here. Like we want agents to go do things for us. But at the same time, we also need to stop automated abuse. How do you distinguish between a helpful AI agent acting on behalf of a person and a bot that's, you know, a Twitter bot or abusing the system somehow? Is there a way to distinguish?

12:02Tiago Sada:It's funny because one of the people often get surprised by the fact that we are not like anti-bots. I love agents. I think agents are amazing. And even if I didn't, they're here to stay, right? What we used to call bots. Now, like the good version of that is like agents. I think bots are already more than half of all traffic on the internet. And I'm willing to bet a lot that pretty soon it's going to be more than 99 % of all traffic. Like it is just, that's just how the internet is going to work. It's almost like we have a new species that landed. Now we're going to share those spaces. And that's really cool, right?

12:36Tiago Sada:Like AI, they're going to take a lot of the things that we don't want to do. We're going to have all these little helpers, whether it's for shopping. They're going to go around and do our shopping or do our scheduling or obviously more important things like doing research and developing science. And so agents are here to stay and they're going to be a very important part of our lives. And so our vision of the Internet is not a vision of the Internet that is only for humans. It is a vision of where you get to know what is a human, what is a bot, and what may be a bot representing a human. And different apps and different spaces on the internet will decide what is the right flavor of that for them.

13:15Tiago Sada:And so, for example, when I think about video games, well, in that space, you probably want it to be just for humans. Because you don't want people cheating with bots. Otherwise, just like gaming isn't fun. But there's other things. I don't know. If I want to order a burger for lunch, right? I should be able to just like tell my agent, like, hey, go to DoorDash and get me this burger. And now DoorDash - I can hear when I get off work. Exactly, right? And you know exactly the one that I like, or maybe you're going to go find one that I don't know that I like, but I'm going to love. Now, the problem is apps like DoorDash are now faced with a dilemma, right?

13:51Tiago Sada:Historically, they've had to block all bots because that's how they get attacked, right? This is how competitors gauge prices. This is how they get DDoS attack. And so right now they just have firewalls and no bot can get in. And the bots are getting in because they're getting harder to figure out what is a bot. But they try really hard to just keep all bots out. But that means that they're missing out now on all of these new commerce and all of these new business that comes from agents that just want to buy burgers for their users. And so what you need is almost like power of attorney. You need an ability to say, hey, I have like these little 10 or 15 agents that do different things for me.

14:28Tiago Sada:I want to give those a delegated version of my proof of human, where that agent can show up to DoorDash or to a Shopify store or to Ticketmaster or to whatever it is on the internet. And it can say, hey, yes, I am a bot, but I am acting on behalf of this person. And so you know that I'm a good bot. You can let me in. And if I misbehave, what that app is going to do is that app's just going to block all bots from that person going forward. And so I can't just start spinning out different ones to abuse that platform. And so we call that agentic delegation, and we think it's super powerful. That is one side of the coin.

15:03Tiago Sada:The other side of the coin is there are just certain steps, in particular, when you're thinking about companies, for example, you want your agent to deploy a production database, or it's going to make a big payment, where you actually want the human to verify a specific step, right? The agent can do the whole process, but you get to a point where like, okay, before you press like send on that wire, you want a human to approve that. And so with WorldID, you can also do something that's called human in the loop, which is, hey, when you get to this spot, your agent is forced to ask you, and you with your WorldID, and only you can do that because of your value metrics, you approve that step.

15:39Tiago Sada:And then afterwards, anyone can audit like, hey, which is the person that took that, that did that approval, right? And so say you're a company and you want to have this control so that your deployment pipelines don't get broken. And so I think proof of human is not only useful for a world with agents, I think it's foundational. I think that there's a lot of the potential upside of agents that we're only going to be able to unlock and make the most of if we have proof of human to sort of put guardrails on agents on all of the different platforms. Okay. Wow. You know, and it's crazy because this has all happened so fast, this, the agent wave.

16:17Like I remember people were just understanding the word last year, which we, you know, kind of all thought would be the year of the agents, but it kind of turned into more agent enablement. But in a big hurry over the last six months, they're just doubling and doubling and doubling. And I think you're right that they're going to literally be nearly all internet traffic in a big hurry. And it really does open some unique doors. Do you think though, that as models become more capable, will proof of human become more or less important as AI maybe gets better at detecting fraud, but maybe is also better at creating fraud?

16:55Tiago Sada:Yeah, I think it is without a doubt more important. And the reason for that is people, this idea that you're going to use AI to detect AI, it is an arms race, right? You can only detect the previous model. And then starting today, people are going to create a new model that is trained on passing whatever system you came up with. And so it is by definition basically impossible to solve that with AI. You need a more fundamental answer. And we think that is an in-person verification. And now it's not something you have to do every day, right? It's not like you need to have one of these devices in your home.

17:30Tiago Sada:It's almost like getting a driver's license for the internet, right? Or where you go, you get it once at a mall, and then like three years later it expires and you get it again, and so on and so forth. But I think it becomes like a foundational part of the internet and in ways that are surprising for people. I think that we all expected this to be something that affected things like social media, right? Where like we already had a good intuition for that. But I found that even myself, I've been surprised by just how far and why the impact of this is having, right? You talk to companies and they are enterprises.

18:06Tiago Sada:They're very concerned because just as we on our personal lives don't know what is real and what isn't in some places, companies are now starting to lose real amounts of money and they're getting attacked for the same things, right? I talk with a lot of financial institutions, whether it is video calls, whether they're getting deep faked to get abuse from transactions or banks that are seeing fraudulent accounts created either with stolen identities or just completely synthetic identities. Just like every single corner of our lives. For the first time in gaming, the trend of gaming, the percentage of gamers as of the population is going down for the first time since video games were invented.

18:40Tiago Sada:And when you poll people, it is because they are just sick of people cheating with bots. and it is actually like a very deep, like it makes them really sad because these are games, for them it's like having to give up football, right? Or having to give up basketball that you've been like training for your whole life. You've loved this game and now you have to give it up because people cheat and it's just not fun anymore. And so I think that there's all of these different parts of the internet that get broken. Now, the cool thing about Proof of Human is it not only prevents those bad things from happening, it also enables cool new things that weren't possible before, right?

19:11Tiago Sada:And so you can now finally start doing things like I don't know, maybe you can earn a little bit of money when people like your tweet, right? And social media sites can know that they will not get abused with that, right? So there's like all sorts of surprising things where it's not just the downsides that you protect with proof of human, but all the cool new things that this primitive enables. That's awesome. Do, let's say for someone who's maybe completely unfamiliar here, and I probably should have started with this. let's say I don't know what world ID is and I walk into one of your places.

19:47Can you kind of walk me through what it is, the process, maybe what I should know to bring with me in coming?

19:53Tiago Sada:Yes. So very simply put, world ID is superhuman. And that is a fancy way of saying it's like a blue checkmark for the internet that actually works, right? You're human verified. Yeah, exactly. You're human verified. And it's like a little passport. and it actually has different levels of verification. And so to get this little passport, all you have to do is download an app. You go to the App Store and there's a World ID app and you download that app and that passport gets magically generated for you and you already have a World ID. And there's some apps that may let you use that passport without having to do any sort of verification with it.

20:28Tiago Sada:And now there's different levels. You can take a selfie and that gives you a very lightweight verification. If you're in a country that has NFC IDs, you can just tap that ID and that gives you a medium level of verification. And if you want the highest level of verification, that is what most apps require. For example, Tinder requires that. Some of our ticketing partners require that. What you have to do is you have to visit one of our locations in your city. And this is usually either a flagship location in a mall or simply one of our devices in something like a coffee shop. They're just like ATMs.

21:00Tiago Sada:They're deployed all over the city. And you can use the app to find one of those. So usually in the cities where we're around, it's like a five to 15 minute ride at most. In some cities, like in San Francisco, for example, we have something called Orb on Demand where we can actually come to your house. You just like say like, hey, I want to get verified. Here's like my office or here's my party where my friends and I want to get verified. And someone will come with you with an orb is the name of this camera. And you can get verified and they leave. So it's like a pretty cool and convenient process.

21:28Tiago Sada:That is super cool. Yeah, it's just like ordering a pizza. And so it's way easier than having to like enter your passport and do all of these things and take a selfie and have to give up all of your data. It's a super, super simple process. It takes like 15 seconds. And so when you do visit one of these locations and you want to use one of these devices, what you do is you have your phone with this app that you downloaded before, or you could download it there, and you pair it with the device. You scan a QR code and it links up so that any pictures that get taken by a camera, they get sent to your device, only your device.

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22:02Tiago Sada:And then your phone guides you to the process, which basically is just like standing in front of the camera, just like I am right now. You don't have to get close or anything like that. And a little light goes around for like 15 seconds. It goes like, boop, boop, boop, boop. And then you verify it. Like all of your data gets sent to your phone. You can see how it gets deleted from the camera. And that's it, right? You can walk out. The app then now has like a list of like all sorts of things that you can now do with your ID, right? So you can prove on Zoom that you are indeed who you say you are and not a deep fake.

22:33Tiago Sada:You can verify on Tinder that you are a real human and you actually get free extra boosts on Tinder if you have a human verified account. If you're a developer, you can integrate this with apps like Vercel or Exa or Browse Surveys to add some of these agentic systems that we're talking about. There are certain Shopify stores, we have an integration with Shopify, that give exclusive discounts to verified humans or verified agents that are shopping on behalf of a human. And so there's like this whole little ecosystem that is growing and getting bigger every day. It's basically like a VIP lane across the internet where apps will give you priority because you are a human and they can trust you.

23:12Tiago Sada:So they would be, Tinder is much more excited to feature profiles of real humans than profiles that don't know who they are. And so you're just going to get a special treatment in all of these apps. And I think eventually in the entire internet. I don't think we'll have a point anytime soon where you're not allowed to use that WorldID. I think it's very important that WorldID is an optional system. But I do think that you'll get boosts and boosted experiences on basically every site on the internet sooner rather than later. Yeah. And in particular, it seems like with purchasing would be really helpful.

23:47Like the areas where people already have a lot of concern when they're spending.

23:52Tiago Sada:Like, you know, when I remember when the Internet was fairly new, you know, people were like, there is no way I'm sticking my credit card on a website. And it was it was a whole big thing. And, you know, with fair reason over the years, it was an issue at times. It seems more relevant today than ever for things like that beyond payment. And you mentioned other things, but like, I'm curious, who do you have partnerships with now that can do this? Like in what fields, if you don't mind me asking? Yeah, for sure. So it's generally three buckets of kind of partners. We have integrations for people, and that is the most popular ones are the gaming ones.

24:30Tiago Sada:We have an integration with Razer, which is obviously like the biggest. They have like hundreds of millions of users around the world. And through that, we integrate with games. On the dating side of things, we have a partnership with March Group, where the first of their apps we're deploying this is on Tinder. But they're obviously like this company that owns Hinch and they own a bunch of the different Match.com and a bunch of the dating apps that people use. And then the most recent one that we did there that I really like is this thing called ConcertKit. And ConcertKit is a new platform that is compatible with all ticket and systems around the world.

25:08Tiago Sada:So it's compatible with like Ticketmaster and Eventbrite and Tixer and depending on where your artist goes. And it works a little bit like the fan clubs do, where the artists can reserve a portion of their tickets, just like they would today for their fan clubs. They can reserve a portion of their tickets for verified humans. And so if you are a verified human, in some cases it's a pre-sale, in some cases it's just a normal sale. but you get to have access to the tickets at the fair price rather than whatever they're being resold after. Whatever scalpers are jacking them into the stratosphere for.

25:38That is such an amazing thing you're doing because that's been a real problem in the entire events industry. I mean, in sports and everything where you have scalpers and now legitimate formed businesses that are living with an algorithm that is the second tickets go on sale, able to just bombard their system, get all of the good tickets and then set the price they want to sell them for. And I mean, that's not benefiting the artist. It's not benefiting the consumer or the sports teams or anyone. And I love the idea of human verification in that specific arena. Is that kind of what led you there?

26:15Tiago Sada:Honestly, just we have the problem, too, right? I love concerts. Just last week I went to three different concerts. Wow. And some big, some small. But I think like the one thing that brings all people together is music, right? And our love for music. And I think we all hate that this happens, right? I hate showing up to a venue and just like having a bunch of random people being like, do you want tickets? It just like pisses me off because I know I paid more for my ticket because this guy had like taken all the tickets. Yeah. And so we knew World ID could solve it. And I think the unlock was to realize that there was this whole system already built to support things like pre-sales from credit cards or things like the fan clubs.

27:04Tiago Sada:And we could just hook up world idea infrastructure and we call that concert kit. And so we just created this little tool for artists. And the response from artists and labels and ticketing platforms has been amazing. We just announced last month that the first artist that is using this is 30 Seconds to Mars. They're right now selling their next world tour. And they're using World ID to protect a portion of their tickets for their concerts. And it's been really cool to see. We also had an event recently in San Francisco where we wanted to showcase the power of World ID and Concert Kid. And so we had a surprise guest.

27:42Tiago Sada:We have Anderson Paak performing as DJ Peewee and St. Vincent performing also as our DJ alias St. Vicious. And we had a concert that night. And it was a free concert for humans. So it wasn't just the classic scalper problem. It was playing on a hard mode because the tickets were free, right? So if you could create a bunch of accounts, you could just literally get all the tickets for the concert. And we put that at the Midway, which was really cool. It's this very classic concert venue in San Francisco that I've gone to concerts with. We integrated that with their ticketing system, Tixer, and we just put it out there.

28:20Tiago Sada:And within a few hours, we had had hundreds of thousands of bots attacking the site, trying to get these tickets, but they couldn't get them. We, at the end of the day, I think capacity was about 2 ,000. we had a few thousand we had about a thousand people claim tickets and each person could claim up to two tickets so they could bring a friend and it was a super fun night we all had a blast and i think was a really good proof point of what this technology can do not just out there in the real world when tickets cost money but in the most extreme scenario when the tickets are free and even then the bots couldn't do it my favorite part about the concert was the team have when you were coming into the venue there was a line of people and then on the on the wall there was this huge projection of a line of bots trying to get in and they couldn't get in and so the bots stayed outside of the concert and only the only the people were able to come in oh that's wild and oops okay what did you learn from that event like how how did people react how was the response to it were people largely willing did anybody kind of freak out and turn away because i know people get a a little strange around things, not strange, but, you know, get a little extra protective around identity and such.

29:35Yeah.

29:35Tiago Sada:And I think they should, right? I think people, we have built this muscle of being skeptical of what we see and hear from online platforms, because I think we've all gotten burned in the last 20 years, right? And, but I think what we've found in the case of World is that when we launch on a new city and San Francisco is somewhere where we had already been, at the beginning, you definitely only get the early adopters, right? And I think that's completely normal. But then as those people start getting in and as people start seeing not just their friends, but the platforms that they know and trust use this and they hear from experts that the system is not only open source, but it's like legitimately super secure because we just don't have the data.

30:15Tiago Sada:Then you start building up this trust and you start getting the critical mass, right? And so San Francisco is a market that we opened a few years ago. And so I think we're now at that point where people know and trust it. And so a lot of people already had a Verify World ID. And the ones that didn't had actually, it was our record day of verifications in the United States of people that wanted to go and verify to do this. And we had everything from people showing up to coffee shops, people showing up to our new flagship location in downtown, the heart of San Francisco, people using the Orb on Demand feature.

30:47Tiago Sada:We even had a DeLorean driving around the city verifying people. And so I think it's now at a point where like people understand the problem and because we've been around for a while, because they've heard their friends verify, because they hear that apps like Tinder and like all of these big platforms are integrating, I think now they trust it. And so, yeah, it was really cool to see. And I think what was really special about it is there's use cases that are probably more important from an like economical perspective, right? Or like the risks of society. And we can talk about, we've been talking a lot about World ID for people.

31:20Tiago Sada:We can talk about World ID for enterprises in a second. And so on paper, those are probably more valuable. But there's something about these use cases for people, in particular the music one, that just like really resonates with people. And when we're trying to educate people about the problem, about our technology, I think we've found that this is a really effective way of like showing people, you know what, like there's these things that you and I really care about. And the internet could be an even better place, a much nicer place if we have this thing, right? And so just seeing everyone understand the problem, seeing everyone be excited and huge lines on the orbs for people to verify, and then everyone having so much fun and enjoying the benefits of this.

32:01Tiago Sada:It was a really, really magical experience. And what I now expect will happen, and we've gotten a lot of inbound, like I was saying, from artists, from labels, from ticketing sites themselves, that they also want to do this. I think there's some misconception sometimes in the music industry. It's on their best interest to have the resales or whatever. I can tell you, no, like all of these, the artists, the platforms, the labels, they all want to solve this problem. They all want to put the fans first. And so they'll now get to use WorldID to do that. That's so awesome. And it's definitely a thing I think surely we've all felt it before.

32:36Like I go to a ton of concerts, too. And like, you know, the good seats are never there. All of that is already gone. And it's immediately up on, you know, broker sites for X, whatever its list price was. And I think it's a really cool approach to solving that. Something I'd like, I'm curious about that I didn't ask earlier for one reason or another. In thinking about the world ID itself, what does it keep storing? I remember you mentioned once that like you don't have to store yourself. Can you elaborate on that a little?

33:09Tiago Sada:Yeah, it's a really counterintuitive system. because the easy way to build a system like this is you go to an org that takes your photos, we send them to a server, and then we keep all that ourselves and we can then use that to figure out who has verified and who hasn't. We compare things. And that, I think, is a very creepy way of building a system. I think something like this has to be not just open source, it has to be anonymous by default. I think that it is very important that in the process of trying to solve some of the challenges that AI is going to bring, we cannot sacrifice internet anonymity.

33:50Tiago Sada:And I think that sometimes like platforms, but especially governments are like so freaked out by what's happening that their first impulse is just like, okay, we need to verify your identity on this and that side. And I think that would be a really big loss for the internet if all of a sudden we now have to dox ourselves and give up our personal data to everyone. both from a philosophical perspective, but also from a practical perspective of, it's just impossible to safeguard this data. Like there is anything that's sitting on a server, like at some point, someday, will get let loose, right? And like we've seen this with every week you hear about a new site that was verifying people's identity.

34:30It's more and more. They guys ramp that up a lot.

34:32Tiago Sada:Yeah. And they're trying really hard to safeguard it, right? And so, and the thing is, many of those platforms would prefer to not have your data. And like, we are the same way. We don't want people's data. And so we went about it a little bit differently. We took a step back and we thought, okay, like what, how can you build a system like this in a way that is self-custodial? And that means that only you have custody of these personal photos that the orb is taking of you. And doing that, the challenge with that is that that then opens the door to a bunch of security issues, right? If you have to trust the user, then the user can lie, right?

35:11Tiago Sada:And so that also doesn't work. And so we worked on a couple of novel cryptography primitives. And so the way the system works is the org will take the photos. It'll analyze them locally on the device to make sure that you are indeed a really unique person, that you're not a dog, that you're not wearing a mask, trying to cheat, that you're not whatever. And so that's the first step. It processes all that locally on this NVIDIA chip, it's the NVIDIA Jetson. Then it signs those and it sends them to your device. And then comes a step of proving that you're unique. And so for that, there is a new type of cryptography called anonymized multi-party computation.

35:50Tiago Sada:And basically the way that works is you sort of like you hash the data and then you chop it up into a bunch of little pieces and you send those little pieces to universities around the world. Berkeley here in the US, the University of Korea, the University in ETH Zurich, a few universities around the world. And so they don't know anything about yourself. They have a little scrambled, hashed, cut up piece of yourself, but doing some really cool math without ever bringing those pieces back together. In fact, it's impossible to then reverse to the original images. You can And go and do like a little ceremony where by doing some magic math, you can prove that you've never verified before.

36:30Tiago Sada:And that happens without us having to have any of your data and without any of those universities having anything that is meaningful about yourself. Other than that, one scrap of a shredded image has gone through the head. One scrap of a shredded scrambled image. Yeah. Right. And so imagine that you have a, that you take a palette for like colors, right? you're going to paint. Yeah. And you put a little bit of yellow, a little bit of green, a little bit of red, a little bit of blue, and that would be your personal information. And then you scramble all of that and you have like this mixed up version of your colors.

37:06Tiago Sada:And then you cut all of that into little pieces and then you give those little pieces to everyone, right? Anyone that has one of those little pieces cannot know what the spots of color were originally. They cannot work it back, right? So it works a little bit like that. It's a really cool system. we there's a paper from the Red Cross about at this point something like a year and a half two years ago that talks about how how could you protect users' personal data in their case in the context of health data and they were looking at ways to future proof their systems and they started the paper in the earlier parts of it they talk about how well the ideal setup would be to have a multi-party compute system but that that was probably computationally impossible to pull off.

37:51Tiago Sada:And so then the rest of the paper describes versions that are inferior or that have trade-offs because this one was impossible. And well, we're very lucky we have a lot of really smart cryptographers here and they cracked a way to make that work. It's still really expensive. Don't get me wrong, like from a compute perspective, we spend a few million dollars a year running those operations, but it's cheap enough where you can actually run that on production at population scale. And so that's how you can prove that you're unique without anyone having to keep your data. And then the last piece is something called zero knowledge proofs, which comes into play when you're actually using your world ID on apps and on like Tinder or whatever it is.

38:29Tiago Sada:Zero knowledge proofs is this new type of cryptography that, again, lets you prove something without revealing the underlying data. And in this case, what you're proving is you're proving that you have been verified by an orb. So you're a real human. You're proving that you are unique, that you have done the AMP-C step, and that you haven't performed whatever step the app wants you to perform, right? So you haven't verified a Tinder account before or you haven't verified more than 10 Twitter accounts or whatever it is. And so it is really cool primitive. And so essentially what is happening is every time you use your world ID on an app or a website, you're generating like a disposable version of your ID.

39:10Tiago Sada:And so those apps and across these apps, they never get the same user ID. And so no one can know what you're doing with your ID on other apps, not those apps. So they're not seeing your actual code. They're seeing... Exactly. They're seeing a random generated disposable version of your ID that you're using just on that instance. And then you'll turn around and you'll do something else and it'll be a completely different ID, right? And that is, what's really important about that is that is, that's not just the case, not just the apps cannot see what else you've done. We, as the makers of that protocol, cannot see what you've done.

39:44Tiago Sada:Only you, the user that has your world ID on your phone, knows what are all of the different disposable IDs that you have generated. And so when you put all these things together, right, your data is only processed locally on the org and then deleted. You only stored your personal images on your device. You use anonymized multi-party compute to prove that you're unique. and then you use zero-knowledge proofs to, without revealing anything about yourself, generate like these disposable versions for your ID. When you look at that holistically, it turns out the world is not just private. It is perhaps the most private system you've ever used in your life.

40:23Tiago Sada:And that is often very surprising for people. You have to just think, it seems like this should be my debit card. Yeah, exactly. And I think that with open source, everything that I've just talked about is open source. The hardware of the Orbe is open source. The firmware of the Orbe is open source. The AMP C system is open source, the zero knowledge proofs are open source, the SDKs are open source. And that is, yes, in part for transparency and security, right? But also because we want other people to copy this, right? We want the Red Cross to be able to go and use AMP C. We want hopefully someday the social media sites and all of these platforms, they start adopting these kind of technologies that we've developed.

41:00Tiago Sada:Just as they adopted end-to-end encryption when it was good enough to go mainstream, right? And I think now we've proven that the technology not only works, but that these primitives work at scale. And so it can get adopted by platforms like this. So something I want to clarify for readers to make sure I'm right is that I am verifying that I am a human, but I am not necessarily verifying that I am Corey Knowles, the human, the human Corey Knowles. Is that correct? Yes and no. And that is a very, so by default, the answer is yes. you and certainly your name and your legal identity, there's nothing we can prove about that.

41:39Tiago Sada:That is a separate problem that governments will solve. And what we're now seeing, starting to see happen is some governments, they're like, well, this technology, these rails that you've built are pretty cool, right? Where like users custody their own credentials, you have all of this cryptography. Can we issue our government credentials in your format, right? And use your rails. So I think that will definitely happen. But the orb, the orb verification, the only thing that proves is that you're a real and unique human. Now, there's a caveat to that. That is not a bad caveat. It's actually a really cool thing.

42:11Tiago Sada:It's a system we call WorldID DeepFace. While we cannot prove to you that Corey, who I'm seeing right now, is actually Corey Knowles, you can use WorldID to prove that the person that you're seeing right now is actually who they say they are. And why can we do that? Well, because when you go to the orb, you, and it takes those photos of you, on your phone, you have a photo of your face saved, right? And that is very important because how does, for example, our Zoom integration work? The way our Zoom integration works that helps you prevent deepfakes on calls is you essentially take a screenshot of what you're seeing right now on the screen, you compare it, you send it encrypted to your phone, and locally it gets compared to that photo, that face that the orb had seen, And it also asked me to take a selfie.

43:02Tiago Sada:So it gets compared with a third image, which is who is here in person right now. And when you have those three pieces, when you have the image that's coming from the video stream, the photo that the orb saw that is signed and that you verify in real life, and a selfie that I take right now, I can prove to you, not that I'm not a deep fake, but that I am, that the face that you're seeing is actually who is behind the camera. I may be using a deep fake of myself if for whatever reason I want to do that. But I am who I say I am. And that is a very powerful primitive. It's very powerful for video calls and now Zoom, as I was mentioning, is our first integration there.

43:38Tiago Sada:But you can imagine it's also powerful for things like when you're setting photos on a dating app, right? When you can use WorldID to prove that the face, the person that you're setting on those photos actually matches who you are, right? Now, those photos may be AI generated, but the face matches who you are, right? So you're not impersonating someone. And so it's a really cool system. Then we've released actually one of my favorite products we ever did was we like to not just build these technologies, but sometimes build products that demonstrate some of these capabilities. And so at the end of last year, we released a messenger.

44:11Tiago Sada:It's called World Chat. And one of my favorite little features on World Chat is, well, the first one is when you're texting with someone, the bubbles are blue if you're talking to a verified human and they're gray if you're talking to someone that's not verified. Right. Kind of like the green bubble, blue bubble. But the coolest thing is the profile pictures are verified. So you can only set a profile picture on WorldShot if it matches your real face. And so that's a very simple thing, but it's actually incredibly powerful because when you talk probably to your friends and family, the amount of scams, in particular in places like Asia and in Latam with apps like WhatsApp, I can't tell you how many family members have gotten scammed because someone is impersonating someone else on WhatsApp.

44:54Tiago Sada:And so there's like these little small details where, well, with WorldID, you can now actually trust that the profile picture that you're seeing is in fact what they say they are. And so that's the nuance there. And that is a really cool thing you can do with WorldID because you have the face photo that the orb took of you on your device. Wow. That's really cool. That's really cool. So you would think of this in the short term as probably a thing you're using in addition to your identification as another identification. but I can absolutely see why there would be a desire for those to intermingle at some point and become one in the same.

45:29Like, I think the first thing I would want to do is, you know, kind of find a way to connect those together. Yeah.

45:37Tiago Sada:And like, for example, imagine that just as you can prove with WorldID that you're a real human, well, if the government issues your driver's license on the WorldID standard, well, you can now go to a website And that website, if they're selling, if you're going to buy a bottle of wine, it can ask you to prove that you're over 21 without having to give them your ID, your personal information. They don't want it. You don't want to give it to them. You don't want to type it all up. You just want to press a button and prove to them that you're over 21. And you could do that, right? You could prove if you are taking, I don't know, social welfare.

46:12Tiago Sada:You can prove to your government that you are, in fact, a citizen of that government, right? And so you can do all these primitives that we're developing, these technologies. they are useful in the context of identity. What's really important is we not only are not interested, we cannot replace governments when it comes to the issuance of those credentials, right? I think that legal identity is something that is a responsibility of the government. But we're now seeing, you can definitely do a lot of cool things when you take those credentials and you put them on the format of the World ID standard.

46:43I love that. Yeah, yeah. And I guess that's essentially what we're talking about here is this being the standard, I would say, is the idea that this would be like the protocol for human verification, I assume.

46:56Tiago Sada:Exactly, yeah. It's a protocol that has, in general, it's an identity protocol where you can have credentials. The first and the most important credential is a credential that says you're a real and unique human, but you can have other credentials, right? And so, for example, when we were talking about there's lower levels of verification, that is behind the scenes other credentials, right? You can take a selfie on your phone, and will issue you a credential, that credential is worthless, but you will have a different kind of credential behind the scenes. And so in the future, I think governments will issue that, but they're not just governments.

47:27Tiago Sada:I think companies will issue you employee credentials through the system and you'll get to prove that you are in fact working this company or that you have access to this specific software. Universities, right, they will issue student IDs using this standard. And so it really is this open protocol for credentials that is privacy first and that is underpinned by proof of human, right? That is the really key thing about the protocol is not just all of the fancy privacy and cryptography, but the fact that everything is underpinned by the human credential, that is the base layer that then lets you build really cool things on top of that.

48:02And in an increasingly agentic internet space, the need to separate those things is going to become more and more apparent, I think, in very short term, like more so every month for the foreseeable future, probably.

48:18Tiago Sada:Yeah. And I think that this is something that I think the apps have also come around to, right? I think that the same questions that you had, well, why can't I do Capture? Why can't I do that? Many of the partners that we have today, we had talked to a year, two years, three years ago, and we had pitched them the system. We were smaller back then, but many of them thought, they said, no, you know what? We're not going to need this. We're going to be able to solve it in this other different way. And now they've also been surprised by how quickly all of this has advanced. And I think that if that has been what has happened in the last six months, especially since I think the models that came out in December and then opened Claw after that, which is like really took the world by storm, I think we'll have many more moments like that.

48:57Tiago Sada:And so Proof of Human becomes only more and more important as we go. And so, as you said, we're running as fast as we can to deploy this and make it accessible to as many people as we can. because we can have a great system, but if you can't just like walk 10 minutes and get verified, then the system may as well not exist, right? And so this is why we're so focused on scaling this, yes, to even more apps, but also just increasing access to everyone that wants to verify. Does that involve like expanding to new cities, new locations, different approaches to having it done even? I'm just curious.

49:33I mean, you don't have to let us in on like your specific plans. I'm just kind of curious, what does scaling look like?

49:40Tiago Sada:So definitely part of it is just geographic coverage, right? I don't know. There's probably no orbs right now in St. Louis, Missouri. So there should be orbs in St. Louis, Missouri. I agree. Now, the way you do that is, yes, you can deploy the existing device with the existing operating model. But you can also start thinking, okay, how do you make that more scalable? For example, last year we announced that we're working on a new, smaller, much cheaper version of the device. And so if something costs a fifth the price and it now fits in your pocket or in your backpack instead of being a big ball that you have to carry on, there's probably going to be a lot more of those.

50:14Tiago Sada:Another thing that we're working on a lot is what we call self-serve. Historically, all orbs were in locations. Think of like malls where you would walk in and there was employees and they would guide you through the process. And now we think about them much more as like ATMs, right? We should just be able to deploy them around the world in a coffee shop, in a corner of a convenience store without us having to have a lease, without us having to have a person there helping you out. We just walk up to it and it guides you through the process. And so there's some of it is obviously operations, but a lot of it is also just the technology, right?

50:42Tiago Sada:The technology making it smaller, making it more accessible, making it easier for you to use yourself without help. And so that allows us to just deploy at a dramatically different scale. And so that's what allowed us to grow a lot last year. And we're continuing to work a lot on that. And that is in the second half this year, and especially in 2027, I think you'll see a dramatically increased number of devices out there. And it's all aligned with this either new devices, new ways of deploying it, and then obviously just the hard work of deploying it. Wow, that's really neat. And yeah, I'd never considered the idea of it getting smaller, more portable, more affordable, more, you know, maybe other people have them.

51:24Tiago Sada:And it basically becomes like a gig economy kind of thing, right? The idea is if you have a coffee shop, well, maybe you buy one of these things for like 500 bucks. You put it on your coffee shop and that's going to drive coffee to your coffee shop. People are going to come to verify. You're going to make a little bit of money for every verification, but people are also then probably going to buy a coffee, right? And so we think that entrepreneurs around the world, when you have a smaller and cheaper device, they themselves will be the ones deploying things. And so the model really flips from us pushing this around the world to people pulling this and people just buying orbs online and then finding creative ways to deploy them.

52:00And getting their friends online and their family. And yeah, wow.

52:04Tiago Sada:Exactly. That's really cool. I guess one last question before I let you go here. Where do you see this in, let's say, five years? Do you think we're at a point where this is pretty widespread? spread has how we even use the internet changed entirely you know i it's really hard to predict anything right now so i understand that i'm kind of throwing you a hornet's nest of crystal ball here yeah well let me answer this way it's very hard for me to imagine a world where ai advances as much as i think it will over the next 10 years and the internet doesn't completely break without something like this.

52:45Tiago Sada:And trust me, I've tried because our job is try to come up with an answer that is not the orb. That is what we've done every day for the last six years. No one wakes up and says, I want to build hardware and deploy it around the world. It's a really hard thing to do. It is. The protocol is really cool, but if we found a better way to verify that you're human, we would very happily do that. And so I think that then the inescapable conclusion, I don't think we'll let the internet die i think the internet is too important for for it to die and so if you think that ai is going to advance as much as i think we all think it will and it'll probably advance even more than we think because all this stuff compounds right yeah uh and you think that you don't want to let the internet die um because it's too important then to me the inescapable conclusion is that a proof human system like world ID will be used basically for every app and every website that we use.

53:43Tiago Sada:And that may be you're explicitly using it, or it may be it's integrated with your operating system or your browser and behind the scenes is doing like the handshake, right? That's also totally possible. But as crazy as it sounds, I just like, that's the conclusion that I reach, right? And that was a crazy conclusion six years ago. I think that it's gone a little bit crazier over the last few years, especially this year. I think that it's like, okay, this in fact seems to be the way the world is going. And so that's what I would say. I think that anything and everything we do on the internet will require some sort of proof of human.

54:17Tiago Sada:I think that will be world ID and we'll see where the world goes. That's amazing. Tiago, thank you so much for joining us today. It's been fascinating. Thank you. Thank you so much, Corey. Yeah, this was super fun. Excellent. What's the best way for people to learn more? Yeah, so world.org is a website, world network on Twitter, you have a YouTube channel. One of my favorite ways of learning about world is we, every six months or so, we have these keynotes. They're really cool. We showcase some of the new integrations and whatnot, the new products. And so you have a bit of time. It's really worth watching.

54:48Tiago Sada:We've done three or four of those throughout the years. We just did one last month in April in San Francisco. And so they're a great way to just like go deeper in the project and catch up on the latest news. That's fantastic. Well, thank you so much. And I look forward to being in San Francisco and doing it myself. Yeah, I'm excited to help you out in person. Awesome. Awesome. Well, to everyone watching, please take just a moment to like and subscribe. If you haven't yet, that way you can always make sure you're not missing interviews like this with the things that are happening in and around AI and the future of technology.

55:19Also, pop by the neuron.ai and sign up for our daily newsletter read by about 700 ,000 people every morning. We would love for you to be one of them. And on that note, that's all we have for today. So farewell for now, humans.

From the publisher

How do you prove there’s a real human on the other side of the screen when AI can generate faces, IDs, accounts, agents, and entire swarms of bots?


Tiago Sada, Chief Product Officer at Tools for Humanity, joins The Neuron to explain why proof of human may become one of the internet’s most important trust layers. Tools for Humanity is building the technology behind World and World ID, a system designed to verify that someone is a real, unique person without requiring them to reveal their identity across the web.


Tiago breaks down why CAPTCHAs, phone numbers, KYC, and AI-detection systems are starting to fail; how World ID uses in-person verification, cryptography, and zero-knowledge proofs; and why the future internet may need to distinguish between humans, bots, and agents acting on behalf of humans.


We also discuss concert ticket scalping, Tinder verification, Zoom deepfake protection, enterprise fraud, gaming bots, and why AI agents may need a kind of digital “power of attorney.”


Subscribe to The Neuron for clear, practical conversations about AI and the future of technology: https://www.theneuron.ai/


This episode is sponsored by Guru.

https://www.getguru.com/?utm_source=theneuron&utm_medium=podcast&utm_campaign=silver-bundle-june2026

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