In short
The episode argues that setting goals that scare you is essential to avoid “wondering aimlessly,” stay committed, and grow standards over time. It frames goal setting as mission-driven (aim, shoot, move) and warns against “setting up camp” in life’s valleys after wins.
Guests
No guest appears in this episode. The host references past conversations with Lewis Howes and Bedros Cooley.
Key claims
Without meaningful goals, people become dangerous to themselves and others. Goals must excite you to sustain adherence. Goals require commitment and self-control to resist temptation/opportunity switching. Big Hairy Audacious Goals (BHAGs) should be broken into measurable OKRs. Achieving goals raises standards, but can lead to “we have arrived” complacency and judging others.
Notable examples
“Cookie” the dog digging holes without purpose (Bedros Cooley story); the host’s 14-year BPN growth (from ~$20k revenue to $1.7M in 2017 and $100M+ valuation); sports “valleys” after a Super Bowl; marathon/triathlon training milestones.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOLessons on Goal Setting
0:06 to 0:46
Exploration of five personal and professional facts about goal setting.
“And a few years ago, I was sitting down with my good friend, Lewis Howes.”
The Importance of a Mission
0:46 to 6:16
Discussion on having a mission and how it aligns with goals to avoid aimlessness.
“Someone who does not have a meaningful mission they are pursuing is dangerous, not only to themselves, but to other people around them.”
Self-Destruction Without Goals
6:16 to 10:34
Reflections on how a lack of goals leads to self-destructive behavior.
“When you are wondering aimlessly, you are a dangerous, dangerous individual, not just to yourself, but to the people around you as well, to society.”
The Need for Exciting Goals
10:34 to 14:00
Understanding the necessity of pursuing goals that genuinely excite you.
“take a step back and make intentional decisions that reinforce what it is that I'm meant to be working on.”
The Weight of Personal Goals
14:00 to 17:06
Understand the emotional and relational impact of setting serious personal goals.
“There's goals that I set with my family that, again, the responsibility, the heaviness is very weighty because it affects more people than just me.”
Pressing on the Gas: A Personal Journey
17:06 to 19:26
Learn about the importance of commitment through the story of launching BPN.
“That's when I launched BPN out of my college apartment in Western Pennsylvania with a$20 ,000 loan from the military associated bank, USAA.”
Self-Control and Commitment in Goal Setting
19:26 to 22:42
Explore how self-control is crucial for achieving long-term goals and avoiding distractions.
“it's been meaningful, it's been extremely impactful, it's been very hard, but it's been very rewarding.”
The Cycle of Recommitting to Goals
22:42 to 26:43
Identify the pitfalls of inconsistent commitment and the common behaviors of 'yo-yoers'.
“I was thinking about this as I was planning this podcast and this conversation.”
The Power of Big Goals
26:43 to 28:03
Discover the concept of BHAGs and the need for ambitious goals in personal and professional life.
“What would happen if you pressed on the gas and never let up?”
Understanding BHAGs: Big Goals for Life
28:03 to 30:28
Learn about Big, Hairy, Audacious Goals and their significance.
“a BHAG as Jim Collins describes it, is this, in his context, it's for an organization, for a business, but you can apply it to your life.”
Show all 15 chapters
The Role of OKRs in Achieving Big Goals
30:29 to 32:58
Discover how Objectives and Key Results can help you reach ambitious goals.
“So there's BHAGs, Barry, Big, Hairy, Audacious Goals, and then there's OKRs.”
Raising Standards: The Impact of Big Goals
32:59 to 35:15
Explore how setting large goals leads to personal growth and higher standards.
“If your goals are too small, too achievable, you're leaving a lot on the table.”
Serving Others vs. Judging: A New Perspective
35:16 to 39:13
Understand the importance of serving others as you rise to higher standards.
“Our personal values and priorities are extremely important.”
The Continuous Journey of Goal Setting
39:14 to 41:28
Learn about the ongoing nature of goal setting and avoiding complacency.
“That's not the appropriate byproduct of setting goals and pursuing goals and accomplishing goals.”
The Dangers of Complacency After Achieving Goals
42:01 to 43:01
Learn why resting after achieving goals can lead to self-sabotage and loss of motivation.
“there's a very dangerous place to be operating from, so those are just five facts about setting goals.”
Transcript
Automatic transcript. May contain errors.0:05These are five facts about goal setting that I have learned over my personal and professional
0:15Nick Bare:life so far. And a few years ago, I was sitting down with my good friend, Lewis Howes. He was on my podcast and we were having a conversation about one of his newer books that he was publishing and releasing and something he told me I will always remember. And it's about being on mission. Now, mission and goals are very aligned. And he said, a man without a meaningful mission is a dangerous, dangerous man. Someone who does not have a meaningful mission they are pursuing is dangerous, not only to themselves, but to other people around them. And that leads into my first fact. The first fact is that goals provide us targets and prevent us from wondering wondering aimlessly, wondering aimlessly.
1:23As much as I love the way that that sounds, that describes what it looks like and feels like
1:33Nick Bare:to live life without a mission, without a goal, I hate it just as much because of how dangerous it can be to wonder aimlessly. I was sitting in church a few weeks ago and we go to Celebration Church here in Georgetown, Texas. Pastors Joe and Lori Champion lead that church. And something Pastor Joe was saying in one of his sermons, he was encouraging us not to set up camp when we are in the valley. And being in the valley can be darkness. It can be a low. It can be a really challenging, hard time of our life. And what happens to a lot of people is you get to the valley, you get to the hard part of life and you want to set up camp.
2:27Nick Bare:You just want to stay there because climbing out of it is intimidating. It is scary. It is the unknown. So people set up camp in the valley. and as soon as you set up camp, you're telling yourself and everyone around you, I'm here to stay. I'm here for the long haul. And what we need to do when we find ourself in a valley, and a valley doesn't necessarily have to be a really low part of your life. It doesn't have to be a challenging hardship moment. It can be the lull between two highs, two successes, two wins, two accomplishments. You know, if you look at someone who plays professional sports, if they win the Super Bowl, which is a high, you know, a professional football player wins the Super Bowl, the highest of high they can experience in that professional path.
3:28Nick Bare:path. After winning that Super Bowl, there was probably a lull until the next big win or championship. That lull itself might be the valley. What we have to do when we find ourselves in the valley is to throw in our rucksack and climb out towards the other side to the next goal, to the next win. If you find yourself in a valley, wondering aimlessly, you have to set a goal. You have to set a target. Like, where am I going next? In the valley, I identify the next mountaintop. I identify the next goal. I identify the next mission. That's where I'm climbing to. I'm not setting up camp. Because as soon as you set up camp, you're staying there.
4:22wondering aimlessly. And one of the things they tell us in the military was to aim, shoot, and move. As soon as you stop moving, you're a target yourself.
4:39Nick Bare:And that's the way that I approach life and moving through life. I'm going to aim at my next target, my next objective, my next goal. I'm going to shoot I'm going to execute and I'm going to move I'm going to bound towards that goal towards that objective towards that challenge that enemy if you will aim shoot and move I have found myself I won't say many times before but I found myself in certain chapters and seasons and intersections of my life wandering aimlessly. And it's typically after a win or a success or an accomplishment. I have recognized that I do not thrive in the absence of goals and targets.
5:41Nick Bare:And I doubt you do either. Because what happens when we don't have goals when we don't have targets that we're working towards that are challenging us, we are wondering aimlessly. We can't aim, which means we have nothing to shoot towards, which means we have no reason to move. Aim, shoot, and move. If I don't have something to aim towards, if I don't have a target, if I don't have a goal, I am wondering aimlessly. And like Lewis Howe says, without a meaningful mission. When you are wondering aimlessly, you are a dangerous, dangerous individual, not just to yourself, but to the people around you as well, to society.
6:32Nick Bare:I've caught myself saying before, after I accomplish X, Y, and Z, after I finish this race, after my business hits a certain revenue target, after I hire this one individual, I'm going to chill. And when I finally accomplished that thing, I finished that race. The business hits that milestone. Now I'm ready to chill. I'm chilling for five minutes. And I realized I don't want this. I don't want the chill. I don't want the wondering aimlessly. I want the next target. I want the next goal. So I said it. I aim towards it, I shoot and I move. I set it, I aim towards it, I shoot and I move. A lot of people will say they want to chill eventually, they want to retire, they want to rest.
7:31Nick Bare:But when high performing, high achieving people finally get the opportunity to rest, if you're anything like me, you don't want it. you don't want it because you rise and have learned and know how fulfilling it feels to set goals and then chase them down and then what happens to you in the absence of having those targets
8:01Nick Bare:as I was planning this episode it reminded me of a chapter and section of my book titled go one more chapter eight is titled legacy can't be bought it must be built and there's a section there called purpose and direction that i'm gonna read from it's it's a story that i share from a conversation i had with my friend bedros coolian extremely successful entrepreneur i've had him on the podcast before a few times and i've loved every conversation with Bedros?
8:40Nick Bare:And this section says, I love the story Bedros Cooley shared with me about the need for purpose in our lives.
8:51Nick Bare:While he was on my podcast, he told a great story about a dog named Cookie they got when his kids were younger. Cookie was part Mastiff, part German Shepherd. And even though she was only eight months old when they got her, she was a big dog. Shortly after bringing Cookie home, she began digging holes all over the yard and destroying their entire property. So Bedros decided to bring a trainer in to help them. After spending several weeks with Cookie, the dog trainer told him that he needed to give this type of dog a clear purpose, direction, and mission. These dogs are highly active animals and in the absence of purpose and direction from their owners, they will create their own, their own purpose and direction.
9:40Nick Bare:And because Cookie was not given a clear purpose and direction from the beginning, she created her own. That was digging holes all over Bedros' yard. Bedros continued to tell me, that's humans, all of us, he told me. Every single one of us, myself included, in the absence of service, routine, structure, and purpose, I will dig holes in my life without a mission, without goals, without purpose. I will dig holes in my life. I will self-destruct. That illustration reinforced a belief of mine that if I ever start self-destructing or self-sabotaging my life, it's because I'm not clear on my meaningful mission at that period of time.
10:32Nick Bare:I have to be proactive. take a step back and make intentional decisions that reinforce what it is that I'm meant to be working on.
10:44Goals provide us targets to aim, to shoot, to move. Those targets are meaningful missions. It's purpose. And if we don't have goals, if we don't have targets, something we're aiming towards, we will wonder aimlessly. The second fact is that your goals, they need to excite you. They need to light you on fire.
11:16Nick Bare:Now, from the time you set a goal and then you pursue that goal to success, achievement, accomplishment, it could be a few days, it could be a few months, it could be multiple years. I am on a 14-year journey at this point in my life of building BPN, which was a goal that I set in 2012 in my small college apartment. 14 years later, I'm still jacked up about building BPN. that goal still excites me. I'm still lit on fire daily. There have been seasons where that fire is burning hot and it's roaring and there have been seasons where it's pretty dimly lit and it's just ashes. I'll be honest. It's not always this roaring fire.
12:17But if you set goals that you don't actually care about, they don't excite you, you're pursuing a goal because it excites your family.
12:26Nick Bare:It's something they want for you. It excites the people that know you or follow you, social media, friends, acquaintances. If it excites them, but it doesn't excite you, doesn't light that fire inside of you, you're going to have a really hard time staying committed to that goal. I have set goals before that don't really excite me, but I felt like it was a goal that I was supposed to pursue. And that fire was dim from the beginning and it burned out pretty quickly. So I abandoned that goal because I didn't actually care about it. You have to care about the goal for it to excite you.
13:20That's the truth. You have to really care about it. Now, some goals are more serious than others. Building BPN and the responsibilities come with that. Those are some weighty goals. They don't just affect me, but they affect other people in my life, employees, their families. Some of these fitness goals, these races, these competitions that I
13:55Nick Bare:pursue, they're serious, but at the end of the day, they don't really affect many people other than myself. It's a more personal goal. There's goals that I set with my family that, again, the responsibility, the heaviness is very weighty because it affects more people than just me. It affects the people I love the most.
14:24There's not too much more to say about this fact because it's pretty straight and to the point. If you're serious about your goals and the goals themselves are serious,
14:39Nick Bare:the impact, the upside, the transformation that those goals may bring you and the people around you, it has to excite you. It has to light you on fire. And if it does, it increases your probability of adherence and success. And it makes the journey fun. It's really easy to take. and I share this from a personal lens. It's really easy to take life too serious where everything is just so serious all the time. Work, family, food, fitness. I do this myself. I make everything so serious all the time. It doesn't have to be.
15:34Nick Bare:sometimes when we make it so serious we lose the joy and the fun and the spontaneous action of chasing down and pursuing the goal
15:48your goal has to excite you it has to light you on fire Fact number three about goals and goal setting is that goals require commitment. On my run this morning, I had a nice easy six mile run to kick off the morning.
16:10Nick Bare:It's part of my morning routine that I love very much. I think about that run as I'm laying in bed at night, falling asleep. I love the first two hours of my day. silence, solitude, fitness, heavy sweating. When I wrap up those first two hours of the morning, it's typically when my family is starting to wake up and I've had two hours to dedicate to myself. And one of the things I was thinking about on my morning around this morning that I shared on social media was a question. What would happen if you pressed on the gas and never let up. What do I mean by that? In 2012, I made a choice. That was a step on the gas.
17:07That's when I launched BPN
17:10Nick Bare:out of my college apartment in Western Pennsylvania with a$20 ,000 loan from the military associated bank, USAA. I've shared that story many times before. But in the summer of 2012, I got in that car, that metaphorical car, and I pressed on the gas. And over these last 14 years since then, I have never taken my foot off the gas. Now, there have been seasons where I've been able to throttle that gas to go faster. and there have been seasons where I've had to back off that gas and go a little slower. When I was in my 20s and I wasn't married yet, I wasn't even dating Steph, I didn't have kids, I was able to press that gas to the floor and go dangerously fast.
18:11And then once I met Steph
18:14Nick Bare:and we got married and we had kids, our life changed a little bit. There have been seasons now where I have to throttle back a little bit, go a little bit slower. But I can confidently say in these last 14 years, I have not ever taken my foot off that gas pedal. That consistency, that commitment has paid off in a meaningful way. What started with a$20 ,000 loan in 2012. And for context, in 2012, revenue-wise, we did$20 ,000 in revenue. 2013, we did$20 ,000 in revenue. 2014, we did$20 ,000 in revenue. In 2017, we crossed the seven-figure revenue mark, $1.7 million in revenue. Today, we are valued at over$100 million.
19:12Nick Bare:And we've only accomplished that because I pressed on that gas pedal in 2012 and I have never let off. That's what commitment feels like. That's what commitment looks like. That is the result of commitment. 14 years this summer. it's been meaningful, it's been extremely impactful, it's been very hard, but it's been very rewarding.
19:53You need self-control to accomplish your goals. If I use that same storyline and example, this 14-year journey of building BPN, but I can also apply the lessons I've learned
20:14Nick Bare:in some of these fitness preps, working towards Ironman triathlons and taking my marathon time from four hours, 15 minutes to two hours, 39 minutes, running a hundred miles through the Rocky Mountains of Leadville, Colorado, whatever it may be, through all of those goals that I've set, it has required commitment and it has required an insane amount of self-control to accomplish those goals. Because what happens within any goal you ever set that I have ever set is that temptation sinks in. Temptation to go a little bit easier, to quit, to stop, to pursue a new goal. You know, what typically happens when you commit to a goal, there's opportunity costs.
21:10Nick Bare:That means when I commit time, energy, resources to one goal, it means I have to say no to all of these other goals. That's what commitment looks like. There is avoiding temptation to go pursue other opportunities because you're committed to this one goal. What I've seen a lot of people do is they commit to a goal and as soon as they commit to that goal, there's this temptation of this new and flashy and sexy opportunity that looks better than the goal they're pursuing. So they abandon their current goal and go pursue the new goal, which isn't necessarily a bad thing. It could be the right decision.
21:58Nick Bare:but then that same individual who left goal one to go after goal two now gets hit with opportunity of goal three which is more enticing sexier flashier so they abandon goal two to go after goal three and eventually they abandon goal three to go after goal four and four to go after goal five and five to go after goal six. There is the inability to commit. There's a lack of self-control because they are tempted for and by the next opportunity.
22:42I was thinking about this as I was planning this podcast and this conversation. you know goals require commitment and in order to commit you need self-control the ability to avoid temptation show me a man or woman show me a man who can't resist the cookie jar
23:07Nick Bare:and i'll show you a man who doesn't achieve his goals elsewhere now there will be an argument to this. There always is. But I have this one friend who can't resist the cookie jar, but in all other areas of their life, they are successful. Well, yeah, that is the exception to the rule. There are always exceptions to the rule. And I could say that someone who who cheats on their spouse can't be trusted in any other area of their life. Let's just say I made that claim. And someone's argument could be, well, I know someone who cheated on their spouse and has integrity and honor and honesty in every other area of their life.
24:14Maybe, but they are an exception to the rule. The way someone does one thing is the way they do everything.
24:23Nick Bare:Show me someone who can't resist the cookie jar and I'll show you someone who can't achieve their goals elsewhere. The lesson I'm trying to get across there is you need to harness self-control in learning how to avoid temptation. And if you don't, you are going to have a hard time committing to a meaningful mission, to a goal, to a target. You don't want to be the person who always has to recommit.
Read the full transcript
24:59I've seen a lot of people that I've worked with, that I'm friends with, that I'm family with. They're the person who is always recommitting to a goal. in January, they make this huge New Year's resolution.
25:18Nick Bare:They're going to lose weight. They're going to start training. They're going to improve their diet. They're going to make all these lifestyle changes. They commit their own track the first 30 days. The next 30 days, they become looser with their guidelines and their strictness. And by 90 days, they're back to their old ways. and then next January comes and they recommit. I'm changing my life this time. I'm going to start training. I'm going to start working out. I'm going to improve my diet. I'm going to make these lifestyle changes. Again, within the first 90 days, they fall off the bandwagon.
25:55Nick Bare:Then next January comes, and they recommit over and over and over again. That's not stepping on the gas and never letting up. That's starting the car, pressing on the gas for a mile, turning it off, getting out, Walking away. Later coming back, getting in the car, turning on, pressing the gas, driving a little bit. You're never going to make significant, meaningful progress that way. These are the yo-yoers. These are the people who recommit over and over and over again, but never make meaningful progress towards their targets or their goals because they're not on the move. they don't aim, shoot, and move.
26:49What would happen if you pressed on the gas and never let up? That is commitment. The fourth fact about goals is that goals need to be big. There is an amazing author by the name of Jim Collins. He has multiple books. One of his books is called Built to Last, which I highly recommend. Built to Last is a good one. Good to Great is another exceptional book by Jim Collins.
27:23Nick Bare:And he has this concept in Built to Last called BHAGs. That stands for Big Hairy Audacious Goals. Jim Collins says to set goals that are so big so hairy they make you gulp when you're about to fall asleep your BHAG your big hairy audacious goal is there by your bed all hairy with glowing eyes when you wake up it's there good morning I am your BHAG I own your life the concept of a BHAG as Jim Collins describes it, is this, in his context, it's for an organization, for a business, but you can apply it to your life. It is this mission, this vision, this goal that is so big, it probably takes 10 plus years to accomplish.
28:26Nick Bare:It's not something quick. It's not something easy. It is challenging. It is intimidating. It is scary. It is the aim towards the target. And along the way, there's these micro goals you have to set, which we're about to get into, that lead you towards accomplishing that big, hairy, audacious goal. But your goals have to be big. In 2012, when I started BPN, building the organization into what it is today, That was a really big goal. It was scary. It was intimidating. And you oftentimes know that you have a BHAG, a goal that is so big and scary and intimidating because it's more scary to people outside of your internal family or team or organization than it is to you.
29:21Nick Bare:I have often found that when I have this BHAG, this huge big goal, when I share it with other people, they oftentimes laugh at me or they snicker and they look to the person they're left or right saying, there's no way this dude's going to accomplish that. That's a joke. He's wasting his time. Dude's crazy. That's the response you oftentimes want because to you, it's not crazy. It's going to be really hard. But for people who have never committed to a really big, hairy, audacious, intimidating, challenging goal. They don't get it. They don't get what happens when you commit to something and you pursue and you aim and you shoot and you move over and over and over again.
30:12Doubt is only dangerous when you start doubting yourself. If you believe you can accomplish that goal, who cares what anyone else, says about whether or not you're going to succeed towards that goal. There's a goal setting framework.
30:30Nick Bare:So there's BHAGs, Barry, Big, Hairy, Audacious Goals, and then there's OKRs. So an OKR stands for Objectives and Key Results. So BHAGs, like we've talked about, provide you a larger, longer term, 10 plus year vision, a goal to work towards. But to sustain that journey and that pursuit, you have to break it up into actionable, measurable steps. So OKRs, objectives and key results, they have two parts. One is objectives. The second is key results. The objective is what we will accomplish, what you will accomplish. And the key results is how you'll know you've achieved the objective. So OKRs add in performance benchmarks that guide short-term decisions about priorities and actions.
31:33So OKRs keep you in pursuit, on progress towards your BHAG and it's something that you can measure. You know when you're on track. If it is this huge running PR that you want to accomplish, and I say your current marathon time is four hours and you have a goal, you have a BHAG of two hours, 30 minutes. it's a big, hairy, audacious goal you don't just get there by hoping and wishing and running you get there through a lot of racing a lot of training, a lot of hurt, probably some injuries a lot of really hard sessions and along the way you have to set up OKRs objectives and key results you probably have to have some races
32:35Nick Bare:and some milestones in between a four-hour marathon and a 230 marathon that say you're on track. You got to run a 330 marathon. Then you have to run a sub three-hour marathon. And then you got to run a sub 245 marathon and then a sub 240 marathon. You got to work your way towards the 230. The OKRs guide that big vision, that BHAG along the way. But why do your goals need to be big? Because they stimulate progress. If your goals are too small, too achievable, you're leaving a lot on the table. they'll stimulate some progress, but not the progress that is life-changing, that is transformational.
33:33True BHAGs, true big goals, stimulate life-changing, transformational progress in your life. Fact number five about goal setting is that goals will raise your standards over time. That's part of making progress. It's part of growing. It's part of development. There is setting the goal and then going after it and you're going to fail at many points along the way. And you learn from those failures and then you re-attack and you get better.
34:18Nick Bare:over time. And every time you fail and pivot and readjust and get better, you grow and your standards rise. You raise your standards along the way. My standards for my personal and professional life 10 years ago compared to today. 10 years ago, my standards were much lower than they are today. I hold myself to a higher standard in terms of the way I show up for my fitness, my diet, my business as a leader, my character, my family. My standards raised over time and in 10 years from now and then 20 years from now and then 30 years from now, I expect my standards to be higher than they are today.
35:14Nick Bare:When we set goals, our goals must be aligned with our values and our priorities. That is part of the standard. Our personal values and priorities are extremely important. They set the standard for how we live our lives, who we allow into our lives, how we serve other people. We are responsible and accountable for what we do and what we do not do, what we achieve and what we fail to achieve. True ownership. We have to have true ownership.
36:02Something I was thinking about on last week's run that I also shared and it connected with a lot of people, serve more and judge less. Serve more and judge less. Now the lesson in church this past week was all about serving, servanthood. that is the purpose of why we should live our lives, to serve other people. Truly, servanthood is the foundation of everything we should be pursuing and what guides our future. But it's really easy to find ourselves, and I do this even today,
36:54Nick Bare:and it's something I'm trying to get better at. But as we raise our standards over time, we judge others based off our new standards. And the example I gave in this post I made that I ended up posting on Instagram was, say we decide we're going to stop drinking alcohol. We now judge everyone else who drinks alcohol. We lose weight and we get fit. we now judge everyone else who is overweight and unfit. We have children and start a family and your life changes significantly when you get married and have children and start a family. It's really easy to judge other people who don't have those same levels of responsibility.
37:51a partner, children, a family. They have more flexibility and options in their daily lives. It's just the reality of it for many people.
38:03Nick Bare:But what happens to many of us, again, myself included, I am not excused from what I'm sharing now is we raise our standards and then we judge everyone else based off our new standard of living, our behaviors, our actions. And I share that to say, it is not our responsibility. It's not our calling to judge others based off our own standards for ourselves. But a better opportunity is to serve people who might want the help or need the help to raise their own standards, to stop drinking alcohol if they have a problem, to lose weight if they are overweight, to learn how to be a better husband, father, wife, mother, family-driven individual.
39:04We are called to serve others and judge less.
39:10Nick Bare:But as we raise our standards, because that's one of the facts that happens as we set goals, when we are on mission, we set targets that we're going to chase down and pursue and we aim and we shoot and we move and our standards rise naturally through that progression and that process, it's really easy to look around us and say, I'm living of a higher standard. I'm now going to judge everyone else. That's not it. That's not the appropriate byproduct of setting goals and pursuing goals and accomplishing goals. it's not
39:54goal setting is not a one-time event it is continuous
40:02I previously mentioned Jim Collins
40:05Nick Bare:and one of the things that Jim Collins also talks about in some of his books is this syndrome called we have arrived syndrome it's after setting a goal and achieving it many fail to recognize that goal's success and don't follow through and set a new, bigger goal. The we have arrived syndrome shifts from a hungry pursuit to complacent ignorance and arrogance, ultimately creating the seeds of their decline.
40:46goal setting and the pursuit of these goals should raise our standards over a lifetime but what you have to be cautious of is that we have arrived syndrome where you set a goal you accomplish that goal you recognize it and you start chilling and you're in that lull you find yourself back in that valley
41:10Nick Bare:and you don't set a new target, a new goal to go after. And you experience complacent arrogance. And you don't just maintain at that point. You now decline. You have planted your own seeds of decline. Goal setting is not a one-time event. It is continuous. Raising our standards is a lifetime pursuit. It's a lifetime goal.
41:41so it's our responsibility to set goals appropriately, responsibly, because in the absence of setting goals and working towards goals, you end up wondering aimlessly, and like I mentioned in the beginning of this episode, there's a very dangerous place to be operating from, so those are just five facts about setting goals. And I share that because like I mentioned previously, I have found myself before
42:20Nick Bare:in the lull, in the valley between two accomplishments, two goals. And as much as I would love to say that I'd be able to and want to chill or relax or rest after accomplishing a goal, I know what kind of self-destruction and self-sabotage that does to me in the absence of not being on mission. So I would encourage you guys, set goals, find yourself a meaningful mission, and work relentlessly to pursue it. because the upside and the results are transformational.
From the publisher
I'm sharing five facts about goal setting I've learned across 14 years of building BPN including the military's aim-shoot-move framework to BHAGs, OKRs, why your goal has to excite you, why high achievers don't actually want rest, and the dangerous we-have-arrived syndrome that plants the seeds of decline.
CHAPTERS:
00:00 Intro
01:55 Valley To Next Peak
04:24 Aim Shoot Move
08:01 Dog Lesson
11:06 Goals Must Excite
15:50 Commitment And Control
21:33 Avoid Shiny Distractions
26:56 BHAGs
30:29 OKRs And Milestones
36:02 Serve More Judge Less
39:54 Continuous Goal Setting
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