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15 episodes

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

by Chris Schaeffer, Certified Google Ads Specialist · English

BusinessMarketingTechnology

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

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Answering Your Questions! (Episode 537)

Chris Schaeffer answers two listener questions: (1) how he uses AI in Google Ads and where it fails, and (2) whether RSA “ad strength” affects CPC/impressions/position, plus (3) clarification on…

9 Nov 2026 · 28m · 6 chapters

Why You Can't Speak to a Real Ads Expert Anymore (Episode 536)

Google Ads updates and why advertisers can’t access “real” experts anymore.

2 Nov 2026 · 27m · 5 chapters

Black Friday Strategies for Google Search & Shopping (Episode 535)

Black Friday/Cyber Monday/holiday sales strategy for Google Search, Shopping, and remarketing—how to time ad spend, present discounts, and structure campaigns for long-term customer acquisition.

26 Oct 2026 · 37m · 12 chapters

The Google Ads Detective: Solving PPC Mysteries, Part One (Episode 534)

“Google Ads Detective” (Part One) presents three real PPC troubleshooting cases from coaching, focusing on how changes in match types, conversion tracking, and bidding strategies affected lead-gen…

19 Oct 2026 · 29m · 5 chapters

Google Ads Signal vs. Noise: How to Fix Clicks, Spam, and Broken Campaigns (Episode 533)

Diagnosing “signal vs. noise” in Google Ads search campaigns, focusing on five common issues: spam leads, budget too low, no clicks, unqualified leads, and clicks with no leads; emphasizes fixing the…

12 Oct 2026 · 24m · 6 chapters

The Truth About RSA Ad Strength: 3 Big Mistakes & My Go-To Copy Framework (Episode 532)

How Google Ads “ad strength” affects responsive search ads, plus three common RSA mistakes (keyword matching assumptions, conversion optimization misconceptions, and misusing the “third headline”),…

28 Sep 2026 · 25m · 6 chapters

"Semantic Intent" Will Change How You Choose Keywords Forever (Episode 531)

The episode explains “semantic intent” in Google Ads—Google uses natural-language understanding to infer the meaning and goal behind a keyword, then matches that to a search, often causing irrelevant…

21 Sep 2026 · 32m · 12 chapters

Let's Build a Competitor Conquest Campaign! (Episode 530)

Conquest/competitor campaigns in Google Ads—bidding on a competitor’s name or trademarked product—and why the host argues you should avoid them.

14 Sep 2026 · 31m · 9 chapters

Rebuilding Your Google Ads Based on Revenue (Episode 529)

Rebuilding Google Ads for lead-generation using revenue/value-based bidding (ROAS/TROAS) by connecting ad clicks to CRM outcomes and offline revenue.

7 Sep 2026 · 31m · 12 chapters

HUGE Changes to Merchant Center (Episode 528)

Google Merchant Center feed updates for Google Shopping—especially new image/video requirements and “conversational attributes” fields meant to improve matching for AI/chat-based searches.

31 Aug 2026 · 37m · 12 chapters

How Long Does It Take To Succeed With Google Ads? (Episode 527)

How long it takes to succeed with Google Ads, and how “fast” vs “qualified” success depends on targeting and conversion design.

24 Aug 2026 · 24m · 8 chapters

1,700 Hours of Teaching Google Ads, This is What I Learned (Episode 526)

Chris Schaeffer (Paid Search Podcast) shares eight recurring mistakes and misconceptions he sees while coaching Google Ads users across “1700 hours” of account reviews and Zoom coaching.

17 Aug 2026 · 27m · 10 chapters

ChatGPT Ads vs Google Ads (Episode 525)

The host compares his hands-on experience running ads on ChatGPT/OpenAI versus Google Ads, focusing on transparency, available metrics, and where each platform could win.

10 Aug 2026 · 23m · 5 chapters

Answering Questions About Google Ads (Episode 524)

Listener Q&A on Google Ads, focusing on (1) extreme CPC spikes after increasing daily budget, (2) when to pause seasonal campaigns, (3) why standalone Search can underperform vs Performance Max, (4)…

3 Aug 2026 · 34m · 9 chapters

Do This Before You Hire a PPC Manager (Episode 523)

How business owners should manage (and hire) a PPC manager for Google Ads, emphasizing ownership, goal-setting, conversion tracking, leadership, reporting, and realistic timelines.

27 Jul 2026 · 29m · 16 chapters

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing audio, artwork and show notes are the property of Chris Schaeffer, Certified Google Ads Specialist. VO is not affiliated with or endorsed by Chris Schaeffer, Certified Google Ads Specialist. Episode overviews and chapters are written by AI and may contain mistakes. Audio plays from each publisher’s own feed.

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