#102: Noah Rolette (RawDawg): She Got Pregnant. I Had to Grow Up…

0:01Noah, you're back. I'm here. This is so cool being like the switch from how it was to now, like how much you've progressed. Like this is a real upgrade. You know what I mean? Yeah. Well, we were chatting before locking this in and going like, fuck, we're both growing so much since it's been a year since we last spoke. What's changed in the last year?

0:23Everything besides having a baby, leaning more into content, doing a world tour with Raw Dog. um, climb Kilimanjaro, ran with the bulls, did Barcelona, um, new sponsors, things like that. That's crushing. It's like the big things. Yeah. Yeah. I, uh, I asked you when you were in the Uber on the way here, I said, can you think about your life for 30 seconds and tell me what comes to mind? And you said content creation makes stupid money and traversing a relationship with co-parenting. Yeah. Does that sum you up pretty, pretty well at the moment? Yeah. Especially right now where I feel like in my season of life, I feel that you got to lean into the currents of life and what naturally just flows, which doesn't feel like you're having to push the rock up the hill.

1:13And for me right now, content creation is just flowing and learning how to make money and monetize and work with brands and building a good portfolio is finally paying off. All these things that have been watering are finally like some of them are sprouting, which is really cool. And then just traversing co-parenting has been a whole new battle. It challenged me personally and also the first time I've really had to think about what do I want? Morals. How do I want to raise a kid? What does life look like now? There's so many different ways to approach things. It's hard to even look past six months from now because six months ago, life was already so much different.

1:56So planning, trying to make like a five-year plan is near impossible what it feels like. Life always be throwing stuff at you. At the start of the year, on your goals for 2025, did you have being a dad? Dude, no. By no means was I planning on approaching that. Luckily, I'm very privileged to have the opportunity where I have all the free time and I have the money to provide for this kid. So I'm honestly excited to have the kid. The relationship's been really hard and it's taught me a lot about myself. And we're learning to co-parent and get along and approach how we want to raise this kid. But I'm stoked for the kid.

2:40His name's going to be Luca. He's a boy and he's born in like a month and a half from now. So it's starting to get more and more real. And I'm like, I don't know. I'm nervous, but not nervous. It's more just to actually see him in person. I'm anticipating. I'm really excited. But just like anything else in life, like I have the confidence in myself that I have no idea what I'm doing. Obviously, like I still feel like I'm a kid, but I trust that I'm going to figure it out and have the confidence that whatever problem comes up, like I'm going to figure it out, especially with babies. Babies get sick.

3:20Problems always happen, you know. and I'm very thankful for the opportunities that I have that have taught me to be calm during the storm. You know what I mean? Because I'd be shitting myself two years ago if I was that person in the situation that I am today. It's crazy how perfect everything really is. When you think about if this happened even 12 months ago, the position that you would have been in and perhaps the way you would have been feeling when you get a call or you find out that your girl's pregnant but wasn't even really a girl okay t so me and i'll just say her name jess had we had previously dated what was it like three years now ago uh for about a year and a half um we split up and then we were like back and forth she was just that girl man that like like i'm i'm really good at walking away and accepting realities is but i just could not It was just back and forth all the time.

4:21This time we had rekindled. I dated someone else. And then this was after the fact. And we kind of rekindled. Just touching base. Obviously, we had sex. And we were like, okay, this was really nice. But let's keep going our separate ways. And then a month later, I was literally dating someone else. Or I just started dating someone else. And then she calls me that she's pregnant. and I was like you're fucking kidding me and then I have we waited until the first uh like trimester was basically over because like there's always a chance of like miscarriages and stuff so I didn't want to just like scream to the world if it wasn't like 100 % sure that was gonna happen um healthy baby so that's cool and then I was like okay like fuck it I have to try of this you know like in my brain I feel like in the back of my head I knew that like I didn't want to get forced into something that I didn't choose and I think something in that situation really was the first time morally I've I've really been challenged where it was like okay like I didn't ask for this nor did I like choose this and now I'm being thrown into having this kid um she was going to keep it 100 there was there was no option of of like not having the kid so i'm like i'm there so either i'm an absent father or i decide to go in all of this and i wanted to at least give the relationship a chance um i think i owe it to the kid to to do that i was very blessed that my parents cut on every night on the couch i've i've literally never heard them argue and it's really essential to me me and Jess's relationship to be good so that I can give my kids the exact same thing and fatherhood is something that's really important to me because as much as my parents had an amazing relationship me and my dad did not have a good relationship so it's like that thing that's there that I want to fulfill so bad because that was what I wanted when I was a kid is just have that like fatherly role.

6:29And so I'm really excited to give it to this kid. But then I'm terrified of like, oh, me and my me and mom got to like figure it out. So we spent the last like seven months doing that. I retired her, obviously got to have a stay at home mom. I do not want a nanny or daycare or anything like that. I'm super strong believer that homebearing is like a hard job, like props to her she can she's doing something that i i can't do like my brain just doesn't work like that um but that is so important i think there's so many studies that show i don't want to say like negligence but kids who go to daycares like it just fucks with their childhood and their chances of success and so many different opportunities versus like being at home and getting the nurturing like i want my kid like the first three years are so important having a secure attachment style being able to go through relationships and not have this like back and forth thing um super essential and so like all these things are like playing in my mind of like what do i want to do with this and like big decisions you know what i mean so that's been really fun to to navigate yeah yeah it's a it's a pretty it's a pretty fair desire to want your children to be mothered by their mom.

7:51Yes. Like, people seem to think that's a controversial take. I think it's the most ridiculous thing. Like, what do you mean? Like, people think that, like, when you say, like, if you say you don't want to send your kids to daycare and you want their mom to mother them, that seems so backwards to me. Because in my brain, I'm like, your family is what raises the kid. Like, why would I want some stranger around my kid? I don't know what's going on in daycare. as much as you can like research and stuff, you don't know. And not including like other kids. Like, yeah. And, and the, the, I just, I just look at this and I'm like, surely that's a fucking fair desire.

8:27Like just to want, to, to want the kid to have its own parents parent them. I think that's like, I think that's a pretty normal thing. Yeah. For you, like you mentioned that your mom and dad had such a strong relationship. You didn't have a strong relationship with your dad. And so you're trying to be really kind of proactive with your son, uh, to make sure that you can have a good relationship with, with Kit, right? Was that, is that a big reason that you're saying you don't have a good relationship with your dad and you want to make sure that. Yeah. I want to, it's basically almost like a generational up.

9:00Like my dad was like the black sheep of his family where he grew up super poor and he doesn't have a relationship with his dad, like at all. So he gave me what he didn't have and he gave me opportunities, you know, like he didn't just like, I grew up like middle-class. It wasn't like I was, he was like that loaded um but like he bought me my first car and like I could go to extracurricular things and stuff but like he was very adamant on me going getting get a job at like 15 and like building my own he he made money I did not make money um which I very much now respect him for I think that's something that I want to go into with my kid but um he gave me what he didn't have And so after I've grown up and I've kind of like reflected and seen and I better understand him, I respect him a lot more for he did his best, you know, like he was literally me now of like being like, dude, how the fuck am I going to raise this kid?

9:53Like, you know, and, and so now I'm like, I want to do the one step better than that. Like, not only do I want to give my kid opportunity, but like, he was very much more an authoritarian figure. And I want to, I want to teach my son things and skills to really give him an edge on life rather than just being like, oh, like, let me just give you money, whatever. No. Yeah. Has there been any perspective changes since you've been kind of preparing for this? like has there been anything change in your life or do you feel like it's still stayed the same like realizing that oh shit i'm i'm gonna have a kid in life in real life and there's gonna be like this person with me in the next month or two honestly no like everything's the same like i again i'm very privileged where i have the time to be able to do stuff like i think i have a dream job where i get to like live and this kids give me content don't even get me started all the baby brands and like i'm gonna be cooking it or best believe i'm gonna be on austin ladybird trail and i'm gonna get one of those running running like they i'm gonna start a whole movement you don't even know yet dad's running i'm gonna be shirtless with the gopro right there boom oh just be like oh it's such a hard life being this single dad with this raising the son you know oh you know that's gonna be me on on ladybird and all the moms be like oh my god your baby's so cute dude that's definitely happening but it definitely like um it makes things obviously more difficult like i it changes life completely like i won't be able to it's hard to relate to a lot of other people that are my age beyond like doing content already separates me a lot um being a dad on top of that like it's it's hard to find other like entrepreneur people that also having a kid at a young age um and not including that like also co-parenting and not being like in a relationship with that partner so it does feel very isolating where I'm in a lot of uncertainty and it's a scary place but I think if you can really control your mental and I've approached this very much as like um I could totally be a victim mindset and be like oh my life is over like I'm I'm fucked like no I'm gonna take this and I'm gonna spin it and I'm gonna make the best situation that I can and I'm I'm going to raise a badass kid and I'm going to keep living life and I'm just going to bring this kid everywhere.

12:14I'm still going to be doing the exact same thing, but I'm going to have a little baby right here and I'm just going to be chilling. He's going to get used to it and he's going to be raised in such a travel. He's going to be such a well-traveled kid. I think it will end up being good. Yeah, I think there's this element about you that's very – and you speak about it a little bit. and it's like you've been doing this for a bit now, but you do adopt some of these stoic approaches of like kind of, I guess, being calm in the chaos and seeing the light as opposed to just dwelling on all of the negative and going like, fuck yeah, like I'm going to have a kid.

12:50Think about the content. Think about this. Think about all this. You're not saying like, dude, I'm going to have to change nappies and stuff. But at the same time, like you guys call them diapers i was like diapers nappies is what we call them diapers but but i guess at the same time like think about how you'd be feeling if you didn't have money like it's like this situation that you're going through is probably a whole lot easier because you have money because if you don't you're like i gotta pay for the mom and if i had a nine to five like your time paying for paying for mom's expensive paying for insurance and i'm gonna have to pay like an extra grand a month just from insurance or like having private insurance which i didn't even know i'm 24 so i'm still on my parents insurance um i didn't even know insurance was that expensive that's ridiculous a thousand dollars basically a month for insurance for me and this kid is nuts it's crazy um and so talk to me about the other elements of your life I feel like since we last spoke you know when we last spoke you were you were heavily focused on Raw Dog it was kind of this it was that it was at the core of what you were doing really like yeah I guess things were booming it was about a year ago you you the run clubs had just got shut down so it's a bit of hype and you couldn't do these run clubs but like it was this massive brand you guys were doing all these group deals and while you're still doing all of the run clubs like you've got one tomorrow that's why you're in LA uh there's so many more pillars of your life how do you see raw dog sitting in your life and like where do you see the progression for it and given you're balancing so many different things like how do you see that area of your life playing out in the next say six months although you haven't um been seeing much further ahead into the future i have about six months i have about a year i think in my brain mapped out like a general basis more business related than anything else um for raw dog um run clubs are a trend we happen to catch this wave and started this whole ripple effect and like i was talking about earlier like currents currents don't last forever but if you can find a current send that bitch until and ride it until it's done.

15:10And then you find the next current. It's all about constant adjustments. And so how I view Raw Dog is, it was super great. I got to travel the world with my best friends. I got to inspire people to get into running and do all these things. I take Raw Dog as a whole as a win already, even if nothing else happened. But again, at the end of the day, it's a trend. Like run clubs eventually, there's only so many ways you can elevate a run club. Like it's going to eventually lose its thing, you know? So I view that we have about a year of like events and run clubs, I think will last for probably another year.

15:46And during that year, we have to transfer transition into being like a run club to basically like a lifestyle brand selling, moving into like e-commerce and being, because I think that's why most people follow us anyway, is because this whole balanced lifestyle, the whole like raw dog lifestyle was like I think a big attraction and so now we have to move away from doing events and move into more like e-commerce also like traveling every month doing run clubs it's a lot of work and time and

16:24it's hard because something like raw dog makes me really happy and I get to interact with my community and I get to palpably make change. But at the same time, Raw Dog doesn't really like make me money. It makes me like five or 10 % of my income. 90 % of it's from my own social media and brand deals that I make on the side. So it's like, but Raw Dog takes up majority of my time with work just because organizing events is a constant hustle. Like you have to constantly think of new ideas of how to do it and then you're organizing with five or six other people and you're trying to get brands to sponsor things and so you're it's a constant flow and i'm like it's hard in my brain to keep doing this thing that's taking all my time but making me no money versus like brand deals are making me so much money right now and videos make me happy to enjoy and i can do it wherever I'm at.

17:24So I have this like problem of like, that's where I'm at right now. And I'm like, okay, I need to find a me to like replace me essentially. Like I hired Sabo and he helps a lot with the operations and things, but I need almost like another me to like step in so I can delegate and focus on something else while I trust someone to at least do 80 % of the work that I was You know, I can accept that someone's maybe not as passionate as I am about it. But at the end of the day, I need to value what makes money and where the current is. And run clubs are trying like it's going to die. You know, like I view this year, it's going to be like a slow tilt off is like there's a million other run clubs.

18:06Like everybody's already been to like a big run club. There's there's one big one everywhere. You know what I mean? We just happen to be one that was like the first. So we're able to ride it longer than everybody else. but um yeah i i feel like uh it ties in quite well you you're posting some tips about uh people starting out in in their career and posting content and doing different things and and i'll read one of them you said attached to nothing connected to everything you said learn to let go of control friends will come and go in and out of your life and that's okay material things will come and go out of your life and that's okay stress comes from trying to control the outcome.

18:47Even if you really love something or a job, enjoy being in the moment and soak it up while it is in your life. Don't force something to stay that isn't meant for you. You will drown. Dude. Yeah. I, I'd love that. Um, actually that exact phrase I've, I've always kind of like known that feeling for a long time, but I went on a date with one girl that said that quote and like that like hit me so hard so I actually stole it from this one person but that is so huge on everything from like the kid like that's what I was talking about earlier where it's like you have to accept that life's gonna be different you don't you don't get to just I'm always gonna have this kid like for the rest of life and and it depends on me and that that's never gonna change and I can pout about it or I can you know like stress out or I can just accept that this is how reality is like raw dog I understood always I was gonna be a trend and it might not last forever and that's okay like even if it ended today like I would be so proud of what we have accomplished that like it doesn't even matter same with like relationships like you try this thing and if it doesn't work out like it's okay like there's just no point in making yourself suffer you know what I mean the attachment to the thing is what makes suffering If you can just accept reality as it is, not as a good or a bad thing, it just is, you're just able to increase your quality of life like tenfold.

20:20You know, like imagine how much time you spend with anxiety or like tripping about this girl or about this job or about all of these things when you're because you're so held tight that like it has to be the way that you said it, that you planned it. But like as I've learned with entrepreneurship and I'm sure you were aware of everything that you plan will go wrong and you'll end up in this place that you don't even know or like how. And but somehow like it'll end up working out and it's OK. Like it's OK that you don't know what's best, you know. And what if it turns out even better than you could have even imagined?

20:55Like I always knew that was going to do something different. I didn't want to do a 95, but I never would have guessed ever in a million years I'd be doing social media and doing a run club or being here on a podcast. Like I that wasn't even in my like peripherals. Like it wasn't even a thought. I've never thought about doing videos or that was never my passion. It just ended up traversing that way, you know, by me letting go of. No, I want my life to be exactly like this. I'm so thankful that I allowed life to move me how it was supposed to move me. But that's the best part. I think we seem to sometimes forget that the uncertainty is the best fucking part.

21:39Because none of it's special if everything's certain. And people are surprised that they don't know what to do. But who the fuck knows what to do? You just need to do the thing and take steps. I was speaking about it earlier today around the things you want in your life, you're not supposed to know what they are right now because you actually need to start taking steps in the dark and you'll eventually start to see some light. And until taking those steps, all you're going to see is darkness. It's like, you don't know what to do. I can guarantee you that sitting on your ass and doing nothing is going to guarantee that you will still not know what to do.

22:21in a year's time in two years time in however long you decide to pull up that fucking chair in the darkness the moment you kick the chair down and take fucking steps and just trust that everything's going to work out and i'm going to try and figure it out and and actually give something a go there's actually a word for that it's you raw dog it but but you're you're so right that's it and that's exactly how i've always approached people who are like dude like how did you how did you figure out what you wanted to do and I'm like I didn't like I'm just reverse engineering it I'm just you pick something that you're like at least interested in and you just walk and you just make one step after another you don't worry about you know like exactly how it's gonna go you just make one step at a time like it started off with um me owning a landscaping company that was my first taste of like entrepreneurship um I loved being my own boss but manual labor sucked and me and my partner ended up not working out so then I was like oh like screw that like I'm gonna go try but I loved talking to people I found that out and so I took that and I was like okay why don't I go into sales because I love talking to people I want my own schedule and I did that and that worked really well I realized I was really good salesman but I also re solidified that I hate having a boss.

23:40Um, and so then the next thing was, um, I had social media at the time. And so then I was like, Oh, let me go into this. And I went into a trade and then I got into tattooing and I was like, I want to try being more creative. And then through this trial and error of trying things and figuring out what I don't like, and then trying this thing of like, Oh, well, what if I try doing this? And then I got into events with raw dog and i'm like i found that that was a whole new passion like public speaking's insane i i think i i thrive in this like chaos of like trying to organize a room of 800 people and i'm walking around and i'm moving and i'm getting people hype and i'm i understand like every single step of a of a event that it takes to be an amazing one and i'm like you got to think about the smell when as soon as people walk in what are they hearing like what are they seeing and it's like I've learned now that like I love events so even if Raw Dog doesn't end up working out and I know that like that's something that I could totally I collected the skill and I can take doing something else even if it doesn't work out like you just just start moving and you'll hit a bump and then you'll be like oh go left or right okay let me go left you'll hit another bump and be like go left or right I'm gonna go right this time and you just bing bing bing bing has there been any bumps this year that aside from besides the baby bro she's hip because she's keep in mind she's five foot so she's short this baby got nowhere to go it's it i'll show you a picture after it's she's massive bro as soon as i left my mouth i went i'm asking for this has there been any bumps on the road aside from that baby bump this year that you kind of had to overcome because I think there's this element of people following you online or me or anyone that they follow online and they put you on a pedestal and they they idolize you and the problem with that is when you idolize someone you're basically only seeing their highlights not their lows is there any lowlights you think that people aren't seeing or understanding that will help give context to more of the full picture of your life or is life just fucking amazing i feel like it depends on what area of life i feel like i don't ever like adding a label on top of entire but different sections like business wise um it's been good and it's been fruitful but at the same time um part of being like an owner of a business is that you are the one who's liable for everything and so there's some times where I'm like completely stripped of cash because I ordered a bunch of inventory and you're in between this and a brand hasn't paid you yet and like you have to pay employees and you're sitting there at like negative 500 bucks and you're like okay well I have money coming in a week so I have a week of figuring it the fuck out so like there's there's that part which is a constant stress of navigating money flow and how to invest and trying things and also like traveling and spending money that way that's hard to constantly balance relationships relationships are obviously very hard that that's been a real struggle I think relationships make make or break you dude like having someone that adds stress or doesn't add stress is huge.

27:07I can definitely say, like I've even talked to friends where like they've noticed that like I've been different because my emotional capacity just isn't there. You know, it's hard to, I can tackle business problems all day. I'm made for that. Having a room full of a million people and like things are going on and you have to like, I thrive in those environments. But then when you go back and it's like between, and it's an emotional thing and it's not something that you can logically combat like oh let me just do x y and z and i'll get this like that's just not how relationships work and especially girls like they're so much different than than guys and i'm i'm not the most empathetic person and i'm very like i move fast you know and um that's hard and like that bleeds into everything else and it's like it's it's been a real hard lesson to learn to like stay balanced in all of it through the thick and thin of everything happening.

28:03I've wanted to rip my hair out. I can't tell you how many times or like I've just sat in a room and I'm like, my life feels like it's falling apart where like I have, I just paid for all these things. Raw dog needed a random expense. And I have like literally, and then I have to pay an employee and I have no money. And then something's happening with like my girl. And then like, I'm just about to explode. And then my dog like pees on the floor or something, you know, There's always situations like that where you're like, I don't know how I'm going to get out of this. There's so many times where you feel hopeless.

28:37And I always just remind myself that I feel like the universe is testing me. And I feel like through all these dark times and when these things are happening, that this is where everybody else gives up and fails. And this is the exact reason that why I'm going to be successful because I'm going to push through this and I'm going to get 10x, which is literally what happened. The last seven months honestly sucked. I've never been in such a low position. Like when I was on Kilimanjaro, that was like peak me and my baby mama fighting. And that one week I was just like the entire time on the mountain.

29:12I was just like, what am I going to do, bro? Like. I'm fucked, you know, like I couldn't see a light, you know, and it felt very alone because I didn't feel it. like none of my friends have have pregnant you know girlfriends or they're having this relationship issues all of them are single and just having a blast you know and making money and it's it was a new difficulty that I hadn't faced that wasn't like career like money involved it was like this moral dilemma of like what do I do you know and um

29:50I just kind of kept reminding myself of this test and I was like at the it always gets so much worse before it's so much better and then this month I feel like everything like finally like we separated we accepted that we're being going to couples therapy like that started getting better and then like now we get along and then you know I got new brand deals coming in all of a sudden like a 3x to my monthly income and I'm almost making a million dollars a year now and I'm like this all happened in the span of like the last 30 days and I'm like dude imagine if I fucking gave up like imagine if I was just like you know what this is too much for me I can't do it like imagine if you just let the pressure crack you and the only reason I had all of these rewards was just because I was willing to sit through the suffering.

30:37And I'm like, that kind of got me fired up. Like it gets me excited knowing, like I feel like next time I go through some like, I don't know what else the big problem is. I don't even want to know anything about that because I just got through this one. But whatever the next problem is, I feel like there's gonna be a part of me that's excited because I know that like, I'm about to go through this tribulation and I'm about to come out so much fucking better. And I'm about to learn whatever lesson it is that I need to learn. and like i'm made for greatness and the only way to get there is by building and testing myself and making myself strong so it makes me excited to be like bring on the fucking challenges like fucking bring it on like and you will smile and you will laugh when the challenge gets presented to you next time and this is just what happens like the more shit we go through the easier the shit becomes it's as stoic as it gets it's like you want an easier life go through more shit and this is what happens you go through enough that all of the shit kind of becomes funny like you you laugh at it everything goes wrong during an event you're like ha ha okay let's just do this and let's do that and then i guess we just put it over here it just becomes you you just learn to take away the the good and the bad out of a situation it just is this is what it is and i think if you're able to do that what what can fucking stop me i i yeah i don't know it's the it's this unstoppable feeling and i felt it when a lot of a lot of when all the stuff went down with me back in australia and i felt like extremely calm through the whole thing i remember this feeling of like this positive feedback loop going from, I'm in a storm or a perceived storm right now and I feel so calm.

32:30Fuck, if I feel calm during this, then nothing's going to be able to stop me. And so then I was reminded of it. And so then I felt even more calm because of how calm I felt. And it was this positive feedback loop. And I'm very cautious of saying I feel unstoppable. And the reason I'm cautious of that is because I'm... Well, the reason I'm cautious of it is because I'm a naive 23-year-old that hasn't experienced loved ones pass away or anything like extreme, extreme. Yes, I've gone through challenge and hardship and a lot of it's been self-inflicted and I've put myself in there. Like I've taken the risk that I didn't need to do and it's not gone to plan.

33:08And then I've fucking put myself in the shit. Right. But like, it is this feeling of like, how the fuck can I get stopped? I don't think I can. And it's a freeing feeling. It is the most freeing fucking feeling. And the only way you access the feeling is by going through more shit. And so then when you're presented with shit or when I see someone go through shit, I feel for them, but then I also feel very excited. I was about to say, I'm almost like excited. Like just recently, Darren was kind of confiding in me because he was, you know, everybody's in their own path. Like I've been doing social media for like almost six years now.

33:46And, you know, this is his second year now of ever doing it. And he jumped straight in, you know. Raw Dog being successful that fast is not a normal occurrence, not including he had just started social media. So he just got jumpstarted into this life and then now he's trying to figure out how to do it. And I'm like, Darren, I am so excited that life is really hard for you right now. I was like, I, because I went through the exact same thing. I've been there and I'm like, it's going to suck. And I'm just going to tell you now, it's going to be really hard for the next couple of months. But if you push and you keep going, you will come out better and it will be worth it.

34:20I was like just constantly be looking out and being like, what is the lesson that like I need to be learning in this season? Have you gone navigating friends that you've been in business with? Because like, it's a hard one, right? You go into business as best mates. Ian? Huh? Ian? Well, just everyone. Just like four mates, right? Just like, you go in as best mates and then you fucking have to deal with business things You have to deal with everything and then you've got to show up these events and then you have things that you've committed to each other that you're going to do and then one of them doesn't do it and all this shit.

34:58Have you found it hard to navigate friends and find this balance between business relationship and friendship?

35:09Yes. It's definitely not always perfect. I think there's a lot of blessings. because obviously I get to work with my best friends and I get to do all these things that we set our side, that we said that we were going to do. But also at the same time, living, working, having friends, like doing all the things, like eventually you're going to get annoyed with each other and it's going to get tiring. And especially because none of us necessarily thought that this was going to turn into what it turned into. They're learning their jobs and I'm learning my job, you know? Like we're not the best at our job by any means.

35:43And it gets frustrating. And it's hard sometimes to separate business from personal, you know? It's hard when something's like, you want someone to do something and they're taking fucking forever to do something. And you're like, yo, Darren, I need these designs. It needs to be happening now. It's hard not to be mad. It was like, oh, and we're going out and getting drinks later. I'm going to be still low-key frustrated because work is life, you know? There is no separation of, there's no clock in, clock out. Work is 24-7. So I'm like, it's always sitting there where I'm like, and so we're sitting there having a good time and I'm like how are you having a good time right now you know what you need to fucking do you need to be on your ipad fucking cooking up ideas why are you out here drinking you know but like you can't do that because they're and they're equal founders too so I can't tell I'm I'm not any like I'm not more in charge than them you know like I my role is more like ceo and like I generally but at the end of the day like I'm not I'm not their boss so it's like I can't just be like you know so that part's really hard for me personally especially as I'm like very leader oriented like at it's a hard balance as like I am the leader but also at the same time like I'm not their boss and I don't I don't want to be like they're my friends but then also like we work together and then like very interesting it's a it's a delicate thing to to go about and again at the end of the day like I'm super happy that Regardless of how this works or doesn't work, I got to do this with my best friends.

37:11And I forever get to say that I traveled the world doing run club. It was basically like a boy band. Like going to different countries around the world and just hosting a run club. And then that's fire. That's nuts. I want to change gears a little bit. Money's an interesting thing. I feel like money can affect people in different ways. and it can also give you this freeing feeling of like, at least personally, it can give me a freeing feeling where I don't feel the need to please anyone as much. You know, like in a respectful way, but when you're kind of say an employee, you've got to be nice to your boss or else he'll just fire you and then you don't have a livelihood.

37:56If you are reliant on this brand and this brand's paying you and they don't want you talking certain things and you got to be careful with them, X, Y, and Z. And I found that, I mean, the thing is, is what's different about you is you've built your brand on this reckless lifestyle. So they know what they're getting themselves into. I was going to say, I don't have any censorship. I was at the NOCO headquarters and I'm sitting there rolling a joint in the middle of their headquarters. And I just posted on my private story where I was literally like, life's so good. I get to just roll a blunt in the middle of, but nobody else gets that.