#115: Miki Agrawal: Why The Most Taboo Ideas Make The Most Money

27:57And what's powerful about that frame is I think it's valuable to apply that to your whole life. Yeah. Remove it from business for a second and go, why would you try and design a life with compromise? Why do you have to have a structured life in order to send your kids to a private school? Why do you have to do this in sacrifice of that? That's right. Have it all. Have it all. Why not? You can. And, you know, and that is such an upper limiting mentality. Like I have a saying that we've kind of adopted that started with my son's grandmother. You know, it's like better and better forever and ever.

28:35What if life could just keep getting better and better forever and ever? It's like the answer is, fuck yeah, that's possible. Yeah. And does that mean that you're going to have setbacks? Of course you're going to have setbacks. I've had endless setbacks and painful, like, ugh, moments in my life. But does that mean that my life is going to keep getting better and better? Yes. Because I learned and grew from those experiences. The painful, like, ugh, like, gut-wrenching things teaches me, taught me so much how to expand my emotional capacity. So, of course, I'm so grateful for those experiences as well.

29:08Yeah, I like this approach. it's uh i think it's the most liberating one because you don't feel like you have these limits and even on top of that even if you think you have a limit most of the time it's actually just made up and imaginary it's not real yeah like the this idea of of limiting yourself um in so many ways and you kind of have made up these beliefs so you've been told them and you've just taken them as gospel when in reality they actually they actually are not real like a lot of those things are not real it's like it's like that saying like i want to skid to death's door sideways not in a well-preserved body thoroughly used up loudly proclaiming wow what a life and that includes like the bruises and the blood and the scars and the uh like that part you want all of that because that's part of, you know, the story of your life.

30:02Exactly. You want that. Yeah. Yeah. He needs a bidet. Yeah. Got you. Oh, that's so great. I feel like there's things that I like about business and some of the ones specifically is the application to life, the things you learn in pursuit of doing something that maybe hasn't been done before, The things you learn in pursuit of living in a state of creation, where you're creating something. We were speaking about it on a conversation earlier today around how you can't be a victim and create at the same time. Right. And like, you can't, right? And so there's no value in living in a state of being a victim.

30:49For sure. And so the way to eliminate that is just constantly create. Yeah. And business does that for you, especially business that gets you far because you can copy someone blatantly and you can probably achieve some level of success, but you'll forever be behind them in that shadow. Right. And there won't ever be this feeling of like fullness and completion, just copying someone else and hopping on a train. Totally. And there's also like what I would always tune into when it comes to creativity is like everything on earth is made up. Every single thing has come from the earth and we've created the construct.

31:27Taxes, a passport, lines that divide countries, like money, time, that's all made up. Like literally every single thing is made up. And so when you really, you're like, oh wow, all of that's made up. That means that I can keep reinventing and recreating and reimagining and repurposing and making something up new. Like that feels right to me. That feels that feels in line with my, with me. And so even as an example, like at Hero, we really looked deeply at the reduce, reuse, recycle model, right? Like how many times have you heard reduce, reuse, recycle in your lifetime? I've not heard it. Reduce, reuse, recycle?

32:06I mean, I've heard it a little bit, but I don't hear it very much. Okay, well, it's like that reduce, reuse, recycle, like, you know, that the three thing with the arrows. Yeah, like the green. The green thing with the arrows. It's coming to me now, yes. Right, right, right. And it's like that whole thing is just a made-up construct, right? And people are like, oh, reduce, reuse, recycle. Yeah, of course. Like we're doing like that thing. But when you really think about it, recycling is a joke. Like 91 % of plastic is not actually being recycled, right? So it's like a complete bullshit made-up construct that's not even working.

32:33And so how are we always reimagining these constructs? So we basically looked at it. We're like, oh, no, we're going to rename it to reduce, regenerate. Reduce your consumption. We're going to teach you how to get out of diapers as fast as possible. As part of our product with Hero, we're going to teach you elimination communication. We're going to get you out of diapers in 12 to 18 months instead of four or five years that most diaper companies want you to be in diapers. We're going to get you out of them as fast as possible. And regenerate. If you're going to use a product, use a regenerative product that comes with, as an example, that comes with fungi that are designed to break down diaper plastics, as an example, right?

33:09So like reimagining frameworks, like when I started Thinks, like one of our, And one of the constructs that we learned was like the buy one, give one. The Tom Shoes model was such a powerful framework, right? People like, oh, my God, buy one, give one, buy one, give one. Everyone was like starting to do that. But when we really looked at it, we were like, wow, like what a great ground place to start. But there are some flaws with it. Because imagine if you were selling shoes in Uganda for like under the beating sun and working your ass off. And all of a sudden, a bunch of free shoes arrive to your neighborhood.

33:38What happens to your business? goes under it goes under so actually unfortunately the idea was beautiful but it created a welfare model not an empowerment model and so what we did was we didn't say shame on you toms we're like congratulations for coming up with the construct we looked at it we studied it we learned and grew from it and we shifted it we're like let's actually change it and update it and so we create a new i create a new model called buy one fund one so what we did was we looked at you know all these different organizations in Uganda that made, one of them made washable cloth pads for Ugandan women at an affordable price.

34:14And so what we did was we decided to say for every pair of underwear that we sell, we're going to fund this organization called Afropads in Uganda that make washable cloth pads at an affordable price. And then they're going to be able to grow their business. So when we started working with them, they had 25 employees and they grew them to like over a hundred employees, hundreds, I don't even know at this point, you know, and they're able to sell them to local Ugandan women at an affordable price. So it's like, how do you then take constructs and reimagine them and reinvent them? At TUSHI, we looked at different constructs for, you know, how do you solve the global sanitation crisis?

34:49How do you serve, you know, people who, three and a half billion people who don't have access to clean toilets? And we looked at all these different projects that were solving the global sanitation crisis, but they were flawed models as well. They were building toilets that would become cesspools of infection too. And so we then found an organization that actually creates, you know, brings the community in and they build these toilets and then they teach these local Indian village people the benefits of using this toilet. They're like, I'll give you minutes on your phone for free. I'll give you a bar of soap if you come and use this toilet.

35:24And over six months, when the community starts using that toilet, the kids are less sick. It starts to smell better. The neighborhood doesn't smell like shit everywhere. All of a sudden, the grandparents are not sick. People aren't getting dysentery. All of a sudden, the community realizes that using these toilets are actually serving their community in a much better way. So we funded this organization that are actually teaching people how to fish and not just giving them a fish and creating more of a welfare model. So it's like, how do you constantly look at stuff and say, is this the best way to do it?

35:59Or is there a better way to do it that we can then help create or bolster or support or fund, right? Like it's ever changing. It's ever emerging. And that's what's so beautiful about this life is that nothing is stagnant. It's all ever changing, right? You know what I like about you? I feel like you are wanting to help, but then you're also applying it to how the world goes around. You know, there's so many people that want to help. for example like the farmers should be paid more but then they complain when milk prices go up in the shops and so it's like like i understand your view that you want the farmers to be paid more right but understand how they get paid more is by increasing the price in the shop because to be able to get it from the utter to be able to be milked to then be pasteurized as they do to then put it in a bottle to then get it on a on a truck right or a plane and then get it into the shop so that you don't have to go out to the farmer to go and get it yourself costs money right and so like if you if you if you want to be able to make the milk cheaper but then the farmers get paid more you're wanting a lot exactly right and same thing with you know it's like you want the cheapest diaper in the market don't get hero because it's the best diaper on the market Yeah, it's not going to be cheap, but it's going to be affordable.

37:25Yeah. And so I think that the value here and what I love is, you know, there's this nature of people that want to give. And while it's so amazing and I'm so grateful for people, you know, wanting to give everyone equal opportunity and help people out. But I think it's really important to have that intention, but apply it to how the world goes around and then see if it's actually possible. Yeah. I mean, look at my partner. I don't know where he went, but he started this really cool company called Dollar Donation Club. And the idea is like taking the power to the people instead of waiting for like a Jeff Bezos or a someone to like donate millions of dollars towards causes.

38:05You can get like millions of people to give one dollar a month. I mean, that idea of like literally empowering people instead of empowering just one person is a really interesting new construct, right? Like we actually like, oh, wow, I can become a micro philanthropist. That's a new interesting idea that I didn't think I could be. Like, I didn't think I can be a philanthropist with just$1 a month. That doesn't make any sense. But like that's an example of how do you take something that's been like around for, you know, hundreds of years, philanthropy, and actually break it down for people who didn't think they can be philanthropists, but then they can't.

38:44Yeah. I just like being able to apply it to life as you've done so well in this conversation so far, because I just think there's so many people that want something, but they actually don't ask that question deeper like you've been doing today and how you've been going, okay, yeah, but okay, I'm not passionate about diapers, but I'm passionate about the environment. Like even just that, the pursuit of doing that is extremely productive because I think there's not enough of that. And it's about meeting people where they are, because that's the other piece. It's really about meeting people where they are.

39:16I am passionate about the environment, but let's be honest, most people don't buy to help the planet. They buy because it serves themselves. and and the whole vision is to create an ecosystem consciousness where people care more about the ecosystem they're leaving behind their children behind with versus just for themselves because at the end of the day if you're leaving a shitty ecosystem with only 40 harvests left and more plastic in the ocean than fish by 2050 what the fuck's the point of having a child in the first place and so it's like to really shift their consciousness is a really really big part of this as well yeah yeah can we talk about women in business and i'm fascinated to hear your lens because you've created so much success being a a woman leader in business uh there's there's an interesting obviously there's so many different lenses that um that get projected online there's like the women empowerment lens there's the but but it's it's not as simple as that it's like kind of an extreme projection where like they need to do that they need to be independent they need to go like this, even if maybe they don't want to.

40:21And then there's maybe the other far right where it's like, no, women can't work. And there's like all this confusion around like women in the workforce. Yeah. And, you know, I like this approach of tying it back into nature as well as you've been displaying, being able to just check in and not get too far away from nature like a lot of the media projects and is kind of the propaganda is pushing us further away from nature but i like to check in and whether you're a woman or a man just seeing if if what you're doing is actually serving you or is it serving what's being projected and kind of checking in yeah with yourself and doing a bit of an assessment yeah how have you found being a a woman in in such a masculine industry yeah i mean they're they're They're, you know, like I don't like using gender bias or that kind of stuff as a kind of, again, a victim consciousness.

41:19It's not like what I've ever done from an outward kind of projection. And 2 % of women are still getting invested in today, you know. And there is a thing where women are aggressive. And if a man's doing the same exact thing, they're considered assertive. And so there are some gender biases that still exist. I think that, you know, again, women got a right to vote 100 years ago. We're still kind of catching up to the system. And hopefully there's going to be a rebalancing that's happening. Like I have a son. I'm not trying to oppress men or boys. I love everyone. I think that there is a place for each part of the ecosystem.

41:58I think there is a deep yearning for women to feel taken care of, nurtured, loved on, supported by their masculine counterpart. I think the men want their women to be feminine and to be loving and to really tend to the home. There is that construct. And today, the honest truth is that 66 % of women are primary or co-breadwinners. That's also a reality. and you know I you know would love to be barefoot and pregnant right now and I also love being on mission so it's like can we have it all but then can we set our life up in a way to be able to do all those things I'm a mother to an eight-year-old who I love so much and I want to spend deep quality time with him I have you know my two projects that I'm deeply inspired by I'm in partnership I have a great community and these are all pieces of my life that I really I want to take care of my body, my health.

42:51I really take that seriously. And so how do you manage all of that is by building an incredible ecosystem around you. I could never do any of this without all the support that I have. And a lot of people who are like, well, I don't have the money to start. You start. I didn't have support until I was able to get support over time. And you build that out. But now where I am, like I need that support to be able to manage all the pieces in my life. And I'm okay with that. So, you know, I also like, you know, like I tell my team all the time, the men on my team, I'm like, you're the masculine. You're the banks that hold the flowing river.

43:31I'm a flowing river. I'm a feminine that comes up with all the creativity. I need the structure from the masculine. That's what you're providing for me at this company. and so they feel like you know like i'm here in service of the feminine and at the end of the day like what is the role of the masculine is to serve the feminine it's actually that role like what else is there to serve creation to allow for creation to happen in the womb and then to proliferate your seed and so like at the end of the day when you really break it down that's the role of the masculine to serve the feminine so that your seed can continue.

44:09All the other power, that's genuinely when you really break it down, it comes down to because I want to be loved. And so when I want love and like, why do you want power? Why do you want power? At the end of the day, it's like, because I want people to love me and I want to be loved. And so, yeah, I think there's a real place for women in business today. I think the place is rebalancing this domination old paradigm the structure of more equals better into what does the ecosystem need and i think the feminine mother nature leads that yeah what i'm what i'm sensing here as well is that there's an emphasis on passion-led business as well especially for women correct me if i'm wrong but but is there this element of like you got to really make sure that you're passionate about the thing because then you can actually be in pursuit of it and you're you can like light up and and kind of have something that you're like striving towards with passion behind it and you're still making your decisions based on passion and desire not a survival and need right nature whereas if you're like operating solely from survival and need like i need this thing to survive right that's coming from like a lacking of of security maybe and and then perhaps that can be where it can be taxing because you're trying to manage being a mother and being right being like calming and being helpfully a partner and all the thing and it would be there'd be so much pressure and it'd be the hardest thing in the world just to even be a mom let alone having to do all the rest yeah so i feel like it would have to be an element of like extreme passion towards the thing to make it long lasting a hundred percent i i yeah my you know hat goes off to all the mothers who are working out there and to all parents, like any people, you know, it is not easy to build something, to grow something.

46:05And yeah, the passion is what drives you forward. And that's the third question. Can I be passionate about this issue, cause, or community for a really long time? What sucks in my world? Does it suck for a lot of people? Can I be passionate about this for a really long time? And that's, it sounds like trite, like, can I be passionate? Like, that's, that's the whole thing. Are you all in, like my team and I, we always are like all in is this are you all in energy do you have all in energy and it's like we're all in and it's like we're all into this mission like that's something that we're so deeply passionate about is to be passionate about it you know so that's yeah it's it's it's critical and I think you know we're we're flawed beings we're not perfect and one of the things that in the ring of my you know soft power framework is like going from pedestal to path like we people oftentimes sometimes pedestalize leaders or pedestalize yourself or put yourself on a perfection.

46:58Like, I have to be perfect in order for, but it's like, you take that off the table and you're like, hey, I'm on a path of growth just like everyone else. I'm going to have good days. I'm going to have bad days. I'm going to have PMS-y days. I'm going to be angry. I'm going to be sad. I'm going to be sleepless because my baby was sick and up all night and I don't know what to do. And I'm going to have challenging moments and that's okay. And I'm going to come back to the mat passionately the next day and keep going. That's all we can do, but we're not going to be perfect along the way. Like we have to just take that off the table.

47:29And I feel passion as a man looking at a woman, passion's so sexy. And it's so like, when we see, for me personally, when I see a woman's eyes light up with whatever they are doing, I love that. I think there's this passion element that I just think is so important. And I think without that - It's an attraction. It's like, right? And so that comes down to that like passion and desire nature of the particular business or whatever you're choosing to do with your life, whatever it is, whether it's business or it's whatever, I just think there's got to be this passion element and that really unlocks a cool side of you, something to strive towards.

48:12Do you feel like there's an extreme level of pressure that you feel by trying to do so many things in your life? You know, because I've taken myself off the pedestal and I'm imperfect by design, and I know that deeply, that there is pressure because, you know, it's like you've built, you know, I've built two big companies and now people are like, oh, Mickey's in for the third. I'm investing. So I have like 150 investors who invest, all my friends who've invested in this company. And they're like, you know, so there's pressure. But I like pressure. Like, it's like when you're playing soccer and it's like I played soccer professionally.

48:50I played for, you know, Division I in college. And I like, you know, my butterflies in my stomach and my heart pounding. I feel the blood running through my veins and I feel alive. And I'm like, oh, like I'm building this not just for me, but for my friends and for the world and for my baby and for all the babies that follow. Like, fuck yeah, let's go. And so I really, there's pressure that's good and then there's pressure that becomes toxic. And I think you have to know where that line is. And I know that when I get overwhelmed, then I have a coach, I have someone to talk to, I have a group of people to talk to a lot and I am able to just get it out.

49:29and that's critical and I think that's why like when someone asks me what is the number one piece of advice for an entrepreneur I say literally show up for your friends build a friend group because you're going to have hard times it's going to be fucking lonely sometimes and if you don't have friends who you can count on and just cry with and just be like fuck like let's just go and go for a walk. This is hard. Like, you know, that is my number for like, for my whole life as entrepreneur, that's my number one advice. Like show up for your friends, go to the thing, like continue to, you know, express yourself, gather, spend time because without your pocket of friends, you know, like you are going to have a lonely ride as an entrepreneur.

50:17So I always show up like people in the rod and i my twin sister and i she started daybreaker the fucking best party on the planet um and it's not just a party it's a movement it's amazing sober dance party um she and i show up and i think that's one of the reasons why people really trust us in community and like consider us anchors in community not because like we're organizing the parties which we we do organize a lot but it's because we show up when it's hard like people know that like i I can always call Mickey a rod if I have a win or if I have a loss, like there's someone that can hold me through it.

50:54Like, and I feel very, very proud of that as like my number one thing to be proud of. How do you feel like you developed that? Because I feel like there's a difficulty of obtaining a view like that at times. Yeah, I think it's, you know, I mean, I was blessed to be born inside the womb with a twin sister. So I was born in community. but I just learned early on, Indians are community people and, you know, Japanese are also quite like, you know, gather-y types, you know, they're more single family but still gather. I just grew up in community and I just know and how much that served my ecosystem growing up and how that made me feel safe, secure, like able to go out and do the thing and have a place to fall.

51:43And I think like 40 % of Americans can't name one person to confide in, you know? And it's like, people are so fucking lonely right now. Like the loneliness epidemic is like, they say it's like twice as harmful as like smoking a pack of cigarettes a day by being lonely. Or like the stats are crazy. Go to my sister, like Radha's Belong Center Instagram, and you'll see like the level, like the loneliness pandemic is a very real pandemic globally. And so to be able to gather in home, to be able to show up for your friends, to cultivate your community, to really be there, to build friendships from the ground up, to actually say, hey, you want to get dinner?

52:24Hey, you want to play pickleball? Hey, you want to, you know, FaceTime? Like all my friends know Mickey's a FaceTime, Mickey FaceTime. you know they're like if you love mickey facetime her you know she knows like so all i have friends who facetime me all the time and you're like wow you're you're always like you know but to me like that's critical part of my aliveness and my ability to keep going because it fills me up yeah i feel that i i feel there's this element of uh loneliness people are people are told that it's it's a must-have for the journey and so they just end up putting themselves in lonely situations as well but but i mean obviously this aspect of loneliness being uh not feeling connected um that's probably why a daybreaker event would work because people are coming together on a on a similar mission right uh where or not not maybe not similar mission but at least like similar values whereas maybe so many of us are surrounded by people that we don't really feel like we get along with and then there's a lack of connection which leads to loneliness It's not about the no people, hey, it's not absence of people.

53:32It's like absence of like feeling connected to others and community. You know, even community as a term itself, community isn't just like let's build community. No, let's do something that's going to attract people that have similar interests and a byproduct of that is community. Right? Right, exactly. Like you can't just click your fingers and build community. Right. It's like a shared interest. Yeah. And so even just applying that thing is you lack community in your life. It's actually not about the people. It's about the interests that are shared. Yeah, exactly. And for example, like I started hosting music nights like at my house or I started hosting just different nights.

54:15We hosted this, you know, this kind of Jeffersonian style dinner or kind of hang where I had like 40 people come to my house and I had this guy, Byron Reese, who wrote the seminal book on Utopia come and just give a lecture. We had a discussion amongst a bunch of friends. And then I had music nights where I have a bunch of amazing friend musicians come and set up their whole music thing and we just jam. And it's like, they're like so nourishing for everyone because it just, it's like a time to gather. Like tomorrow I'm going to this, you know, my friend Jess does this thing called Soul Salon in Austin and they're so, so just nourishing nights where friends just singing, kirtan, like, you know, laughing.

54:56There's like a featured preacher that just shares something and it's just fun, but in community and it's like a connected experience. It's not just like going to party and drinking and just being like, hey, like who's going to go whatever. It's like actually like you're in it, you're engaged, you're like seen, you're held, you're loved. And it's a different feeling when you leave and you feel connected. And that's the feeling that we're all after in the end. Yeah. Do you feel like your drive in your life has changed? The motives have changed over time? Like, for example, I mean, say people might start a business initially because financially they want to change their life and their ability to be able to operate in the world.

55:36Maybe they want to have a bit more freedom of being able to make their decisions based on desire, not how much things cost. And so maybe they strive to make more money. And that's like the initial reason to embark on a journey in business. But then as you succeed and have so many great success stories, you still decide to keep going and start new brands and keep the mission alive. has the motives and incentives and drives changed over time or has it been quite similar? Very good question. Beautiful question. Yes, they have. You know, when I, when I, when I, you know, it's like what your, what your definition of success changes over time.

56:19My definition of success when I was first starting was like freedom of money, like financial freedom, like just get me financially free and I can just take a breath. So that was my first definition of success. My second definition of success was freedom of time. You know, like, can I do what I want when I want? I love farting horses. That's success. When you're so relaxed, you can just fart whenever. There's something so crazy about the fact that there's all these big horses in the background. It's so funny because I let out, I was at the office and I like went to the bathroom and I'm just, you know, you have like when you, before you get your period, sometimes you like get gassy and i just like let out like the longest like like that but like for like 30 seconds long and there's a woman in the stall next to me and i just started laughing i was just like i can't believe it keeps going i'm so i'm sorry the microphones would pick that up that's hilarious yeah it was really funny um but what were we talking about just now um we're talking about uh motives changing right yeah so like definition of success like you know financial freedom then freedom of time, like being able to, so I, to be able to go where I want, when I want, like that became super important to me.

57:34You know, and now it's just freedom, you know, and freedom to create what I want to create, when I want to create it, bring in the teams I want to create with, like being able to have an idea and just like, I made a music album, right? Like a couple of years ago. And I was just like, I'm gonna make an album. It's on Spotify now under the moniker soul gaze, check it out. And I'm just like, I want to write books. I wrote a couple of books. I want to, you know, it's like, I want to, you know, have a little home art project. And so I made a little like whatever I, so it's like, there's now for me, it's just freedom, you know, like, what can I be free to create?

58:08So like, and where is it coming from? And I think like, like I said, there is a proving energy for a long time, like proving my worthiness, proving my worthiness of love. Like if I can make it, then I'll be loved, you know? And now it's like I don't need to prove myself like I am lovable like I know that to be true within myself and from that place of love like what do I want to create like I want to create something that serves the next generation and beyond and the planet our great mother who just gives and gives and gives and gives and we just take and take and take and take like how can we just offer something back while still serving mothers and parents or busy how can we meet people where they are and serve the planet?

58:53How can we honor the entire ecosystem in a way that really feels good for everyone? So that to me is like, what's interesting. Like Harvard Business School wrote a case study on Thinks, my first company. It's so cool. Like all these business school students are studying my period underwear company. It's like fucking awesome. And then like, right? And then like, now I want Harvard Business School to make a case study on how we built Hero. We built it we launched the company as a prayer we literally had like indigenous leaders from the amazon rainforest we had spiritual teachers from the banks the ganga river and in india we had the mayan grandmother we had all these people come and pray upon the seed of where we created this business from this project from it's coming from a prayer like that's how we're cultivating this project from and like to me like that's i can do that you know i can do that for a long time like I don't need to be like, oh my God, I'm stressing out next quarter.

59:52Like I don't, that's not what we're, this, how we're creating it is like the most interesting thing for me. Like what's emergent, how things are emerging and then how we're cultivating what's emerging. What do you think is the key thing that gravitates people towards you? You mentioned you have 150 friends and family, friends, family, and fools is what they used to call it back in the day when I I first got investors on my first startup was reach out to the friends, families and fools first that invest in you and then the French app. But more specifically, what do you think? We did 60x our initial investors money from things.

1:00:30Wow, that's awesome. That's really cool. Congrats. What do you think is the thing that gravitates people towards you? Getting all these people interested in you, you know, having something about you. I have a bit of an idea on what I think it is, but what do you think is that? What do you think it is? Well, I would love to hear yours first. No, I'm going to hear yours first. Well, I think the superpower that you have is this conviction and this passion. And so when you tie conviction and passion together, it radiates something that people want to be a part of because so many people lack passion and conviction.

1:01:04And so when you can see that you have passion about what you're talking about and then you're convicted in it, like it's going to happen. This is why we're doing it. it's a no-brainer why would you buy anything else right and when you can like truly know that like what the words that are leaving your mouth are fueled with conviction and passion it just makes people go i'm in let's go um that's what i think but i'm curious to know what you think one of your superpowers is that does make people feel drawn to you i mean i think it is a passion i think people love passionate people, but I also do believe that what we're creating is of value to people on the planet.

1:01:50I really know that to be true. And I think that there's something like, you know, when people, when there's a knowing and a truth, it's like, oh, I can rest in the knowing. There's a restfulness when there's someone who's so passionate has a knowing of like, this is true then you can rest in that knowing right there's a you can relax into that there's trust there's trust and there's relaxation to that i would sometimes like to rest in a knowing you know like that's because i'm usually you know like oftentimes the one who's so passionate that others can rest in in the knowing whereas like i'm ready to like rest in knowing too um in some ways But yeah, I think that there's that.

1:02:38I know that what we've created is the best option for people on the planet because we've worked so fucking hard to make it happen. And I really believe in my people. I really believe in my friends. If you ask any one of my friends what my sister and I do for them, we're their number one cheerleaders. We're cheerleaders for the people we love. And they're like, because you believe in me, like I believe in myself more. Like the fact that you believe in me so much, like I've heard that like hundreds of times at this point across my last, you know, my entire life. They're like, you can, you can like, oh, you can see that in me.

1:03:15Like I, I, I now believe in myself even more. And I think it's just like, it's not just like, I'm passionate about what I'm working on. I'm very passionate about what my people are working on too. And they feel like my passion for them and then they then get fueled by it too. So it's like a ever expanding. And I'm genuinely like, I'm real about it. And if I feel convicted about why I think it should be better or should be different or should be whatever, then they feel the passion for my genuine interest in how to improve what they're working on too. Like I'm passionate about them improving too.

1:03:52And sometimes it comes with tough love. He knows that. And, you know, and oftentimes it comes with like a fucking cheerleader that has your back and your front always. So. Yeah. I think there's this nature of the more you embark on the journey fueled by passion, the more passionate you become. Because you get clearer on why you're here. Mm-hmm. And that's the magic because you can tell that you've been operating from the soul-led version of you for a longer time because the more we can access that and then, like, lead with that and then just expand the time horizon of operating in that lens, you're so convicted because you know that you're on the right path.

1:04:40Mm-hmm. You know that you're on the path that you're meant to be. And it's that confidence piece where I know who I am and I'm okay if you don't. Mm-hmm. And when you can show up in that way, everything just falls into place because like you just have this trust that I have done the thing that I think is best for me in the world. And if it doesn't work out, at least I did that. And I meant that. And it was with the best intentions. And it was calculated. And I think that it was going to work. And so like. But I won't stop until it because it is the best. Yeah. And so I just have to make sure people know that.

1:05:19And so for me, it's like, I'm just not going to stop until you know that using a tushy is better than wiping with dry paper. Like, you're going to know why using a Hero diaper is better than using a shitty conventional diaper that's got more plastic and more shit in it and ends up in landfills of 400 years. Like, I'm going to tell you a million times over and again until you're like, okay, I'm going to try it. And you're like, oh, my God, you're right. And so for me, it's not even just like, it's just like there is like part of passion. There is a, like it's a practice, you know, and it's a relentless pursuit in your dream and your vision to be, you know, like Rick Rubin said, art is an art unless it's experienced by others, right?

1:06:03until it's felt by others and to me like the job of an artist is to also like share the art over and over and over again until you're like oh yeah i get it and so yeah i um i do i do like yeah anyway so there's a there's a i'm just trying to piece together a cool way to frame this but so when you start out there's probably going to be a level of delusion because you've not yet created the thing and brought it to life right so so totally in that point when you're starting out in the early stages of the creation phase it's not actually a physical thing yet or it's not even a it's not even a formed thing it's an idea yeah and so in that state you still need to have the conviction and the passion about the thing or else no one's going to buy into it right but you then have to go and make it.

1:06:57And then through the pursuit of making it, you then make it. And not only are you passionate and convicted about it, but you're so sure of it. Like you were before, even though you might've had to like act it a little bit and believe it in yourself, but like show up in a way that it's already happened. But now that it's happened, you don't really care if no one buys into it because it's there. So it is the best. But there's this phase prior to that, before that's come to life and you don't really know how it's coming to life yet that you need to have this passion and conviction but the underlying thing is delusion because you're like this isn't yet a thing right and i need to make it a thing right right right and and then to me the artistry is how you make it a thing like that's the artistry it's like how do you bring people into this new way of being in this new idea?

1:07:50Like, how do you, to me, it's through true, it's through art and it's through accessible, relatable language. Like you're texting your best friend. It's through a best in class product. It's through trustworthy integrity, you know, like to me, like over and over again, you're delivering art, you're delivering like, oh, like that was, that moved me like that. You know, if you, if you go to hero diapers.com, I'm like, it's like unlike any diaper website, like compare that to any diaper website. You're going to be like, this is not a diaper website. This is an art piece, you know? And so it's like, it's, it's that like, to me, like don't put anything out unless it's, it's, it's, unless it's an art piece.

1:08:29And I've always believed that to be true. And it works because people do get moved to potentially open their heart to maybe transform. And then you, you hit them, you deliver like a funny message like you texting your best friend and then their heart opens more like oh you're talking to me I feel like related I feel like you're talking to me you're not just you're not you're not like talking at me you're not trying to say the perfect thing but you're just saying what's what you're saying and I feel your authenticity and so that opens my heart a little more to make me lean in a little bit more and then I'm like oh that art and that the way you talk to me, I feel like I know you.

1:09:09I feel like I can trust you and I'm going to now try it, you know? And so, yeah. I love this. I want to commend you. I think, uh, there's something so cool about the energy and the, um, as I said before, the passion conviction, I think, uh, a lot of people like that. And, um, and yeah, you, you've, you're radiating it and I, and I can see why, like, like success is no fluke. I think you can see, and it makes so much sense. And I just want to commend you for everything that you've done and how amazing everything that you're becoming and also just everything that you're building. So good on you for everything.

1:09:49I mean, there's so many failures along the way, like, you know, and thank you. That's the best part. Yeah, yeah. I think that the comparison points, they're all the things that, that, that like make it worthwhile. Imagine, imagine, imagine it being smooth sailing. Not only would it not be fulfilling because it was just so like, eh. But then also everyone would embark on the journey knowing that success was guaranteed. And so none of it would even be worthwhile. So like those failures are so great. And obviously we didn't touch on any of the failures, but I think that's a given a lot of the time.

1:10:22Yeah, that's a given. And yeah, you're awesome. Is there anything you want to share before we wrap up? I mean, if you're an expecting mother or a father or you have friends who are, you know, expecting like this is a moment, this is an acupuncture point of change to really help transform people by taking one inspired action to a new paradigm of consciousness. And I want everyone listening to support Hero and what we're creating here, H-I-R-O, pronounced hero, and to really see the value in what we're co-creating. And you get to be part of it, be on this hero's journey with us. Like it is not, it is just the start.

1:11:04And I want as many people on this hero's journey with us because it takes every single person's inspired action to truly make a difference. And so that is why I came here tonight and to, you know, meet you and thank you so much for the space to share. And I look forward to becoming friends and to celebrate Champion U. That's amazing. I'm going to leave Hero's website in the show notes in the description below. Please go and buy some diapers. That's so cool. And, yeah, you're amazing. Thank you so much. We're going to sign out. If you've made it to the end, please screenshot this and tag Mickey and I in your Instagram stories.

1:11:44Just let us know you made it to the end. And you can also, you know, if you want to learn more about soft power, go to at Mickey Agrawal. If you want to clean butt, go to Hello Toshi, you know. I'll leave it all in there for you guys. Yeah. Thank you so much, Mickey. I really appreciate your time. Thank you so much. Bye-bye.