Andy Elliot: The Secret to Earning Respect from Anyone

23:40I'd never been in trouble in my life, ever. And now it's like, we're all in trouble. I remember everyone, including my family, my blood, looking at me like, I've never done it. I've took care of everybody my whole life. All these people turned on me, all of them. No one stood by my side. All the people that I tried to impress for years to take care of. So good to these people. I never did anything to these people. All these people would talk shit on me. All these people would make fun of me. All these people would turn their back on me and show no loyalty. You know who was there? Jackie. Okay.

24:27And I'm going to tell you this. When that happened, I realized that if I was to ever get sick or get cancer or something was to happen, or I was to be in trouble, I would lose everything in my life, that woman would be right there by my side. And here I was trying to please all these other people. And I was giving her leftovers. And that was the day I changed everything. Now, because I told the truth, I did the right thing, guess what happened? I didn't get caught up with the wrong people. I made a decision to change my life that day. I made some decisions that I would never make decisions based off money again.

25:01I would never work for losers again. Who I was around will determine how my life would go, which clearly proved the point there. I made a hard pivot. I grabbed Jacqueline. I got close. I included her in my dream and the big vision of how I wanted life to go. And my life would forever change. I didn't get in trouble. I changed my life. I feel like God knows the heart. Gave me a second chance. And I'm just telling you, I realized that Jackie will be by my side till I die. And like, so if you're ever lucky enough ever in your life or anyone is ever to find a person that truly believes in them and loves them, man, take good care of them and grow with them.

25:45And I just feel like a lot of people, honestly, they don't value the families like they used to. And a lot of people, they don't realize that their greatest student and the greatest superpower in their life will always be their partner. Yeah. Did it make you realize that you don't need this big circle? You don't need the validation? You don't need to please anyone? Yeah, you don't need none of that. But here's what I would tell you, though. When me and her got close and we got powerful and we got strong, people started to show up. The right people that loved us, that we could love. And yes, through life, we would still be betrayed a few times here and there.

26:25but man because we became strong and our foundation was our family and like we got close like we would attract these kinds of people that were family people that loved loyalty that like wanted what we had that wanted their life to count that wanted to you know create great impact in this world and uh and that's how we built Elliot Army do you do you struggle to trust what's your relationship with trust. No, no, no. I always trust. I give trust first. I micromanage in the beginning when I'm trusting somebody. So it'd be like, I'll trust you, but I might kind of micromanage a little bit, right? Like in the beginning, like I'll watch, like to make sure, you know, but like, I always trust man.

27:06Like, look, dude, I wouldn't have the company that we have now had I not trusted my people. Now, will some people take advantage of trust? Yeah. Okay, cool. It's part of life. Okay. It's not a big deal, but you know what? A lot of people want to be trusted. And those people that want to be trusted, if you'll trust them and they're good people, they'll stay with you for life. Yeah. What I noticed in the first day of spending time with your team was realizing how united everyone is. And it is like an army. Talk to me about how you developed this understanding of how to build a cult-like army of people that just love the mission.

27:42We went to dinner with one of your team members and Edward, and he was talking about the business just like it was his. He's like, this is what we do. This is what we do. Yeah, we do this. And you were not there. It was just Edward and a couple of us. And I just went, I want my staff and team to talk about the company that I'm the head of like that. How does that happen? Yeah. So, well, number one, we don't have any titles in our company. Okay. So like, just give an example. Like the other day they were going through and they're they're taking a bunch of pictures on our website of like all of our team and they were uploading it.

28:18And then the girl was, um, when I say the girl, but one of our people that worked for my wife, Jacqueline on the backside, she was putting titles next to everybody. And Jackie says, ah, remove that crap now, immediately put them in alphabetical order. If they want to find Jacqueline, they'll go to the J's. They want to fight Andy. They'll start at the top, which is a, but like, we don't put titles. Like no one in this company is better than anyone. We're all a family. We're all a team. That's it. So like whether you're the president of the company or you're the janitor, no one is better than anybody.

28:54Everybody lives by the same values, the same standards. And so you ask, how do you build this cult? Like number one, what's the dream? What's the vision? what what what do we must align in okay okay do we me and you need to align that like our core values that are same absolutely now do we me and you have to have the same character no but we have to align with our core values and our standards everyone in this company's core values and standards are all the same yeah yeah and that's and that's how that's how we know we're we're we're on the same page. And one of those things is, is obviously having health as a focus and being, being healthy and fit.

29:39How important is having, like being in world-class shape for, for you and your company? Well, I just say, I tell people, I say, look, if you can't take care of yourself, you can't take care of anybody else. So like, do you want to take care of other people? Do you want to be a good example to others? Yeah. Yeah. Okay, cool. I mean, you know, the building blocks to any big business or anything great in life is disciplined. And I can tell by looking at someone if they're disciplined or not. And your decision-making ability. Yeah. And I guess decision-making ability is downstream from being sharp and fueling your body right as well.

30:15My gosh, dude. Listen. Well, if the devil was to take any human out, just so you understand this, I always say if the devil was going to take you out completely. He would do it one of two ways, mentally or physically. He would crush your physical self the way that you see yourself. Because if you don't see yourself in a good light, like you're going to be a horrible person. So he'd crush you physically. And then secondly, he would crush you mentally. What does taking care of yourself do in the gym or eating clean food? Takes care of you physically and mentally. Dude, if you want to be a person, listen, the devil takes out drifters.

30:55We talked about these people that drift. They literally like, they're undisciplined. They're unfocused. They get distracted easily. They take on bad vices. They make bad decisions. And all these things start to stack when they go. If you get in the gym and you're doing, and you're taking care of yourself and you're eating clean food, like there's a very good chance, like the devil can't mess with you. And like for you, I guess you've had this transformation in your body as well, where you've gone, no, I need to level up this thing. do you think because you've had that a to b that's why you feel so called to share to people because you're like you can fucking do it like i've i've done it look at me and and you can say to them look get in good shape even on the call last night there was a guy that was explaining how he's like oh you're my top because i'm in the automotive industry and you're like well like i'll get in the gym and i'll get in good shape as well yeah no because no one's going to respect you listen how about we lay this out really quick do you want to be respected or do you want to be used yeah you don't take care of yourself people are going to use you your whole life do you think when you say be respected what's even more important in order for you to be respected you need to respect yourself facts do listen to me i'm going to tell you this i look at you and like when i see you like i'm like okay i want to roll with this guy like people will choose their mentor over money right now.

32:17And so like, if you'll pay me the most money, and let's say you have a company, but like, I don't respect you, then I'll just come work for you for money. But if you don't offer me the most money, if there's two jobs today, and I was going to go for two job interviews, guy one, I look at him, he's a fat slob, doesn't take care of himself, but he's like, I'll pay you more money than anybody else. But then I go to job two, and this guy's like in the greatest shape of his life, on fire, magnetic, incredible to be around, like breathing life into me. And he's in great shape, but he's not paying me the most money.

32:52But I'm like, dude, I want to roll with this guy. I will literally roll with this guy for less money than go work for that guy for more money. And if someone says, bull, I'd go work for the guy for more money that I don't respect or want to look up to. If somebody goes to work for that guy, When someone offers more money, they're going to leave that guy and go work for someone else. But if someone goes to work for this guy, when someone goes to offer more money, but this guy right here is my mentor and he's changed my life, I'm indebted to that guy. I won't leave my mentor to go work for someone to make more money because I love my life with my mentor.

33:25Yeah. And what have you done to be able to quote unquote, be indebted? People feel indebted to you because of the change. Like what is the main thing that sparked this thing where they go, oh shit, like Andy's really changed things for me. yeah so you have to change their life like like so so there's three levels to leadership right like level one is self-leadership if you lead yourself others will want to be led by you right and so like if you ever want to like build something big in life number one you have to change your own life before you can change anyone else's so it starts with yourself and then number two once you change your life other people are going to want to be led by you it's it's also what's tied into that would be like uh levels of leverage in a sense it's like okay you you were fat and then you got ripped you now can help people that's your leverage point there yeah and who helped that guy and breathe life in that into that guy to make him want to make that change whoever did that that guy is indebted to that guy yeah okay because there's eight billion people in the world and one person saw something in that person that no one else saw do you reckon you could flip it on its head.

34:33This is an interesting thought around, say you're being driven from a pain of someone doing you wrong, not someone giving you a hard thing, right? Where you go, this person's done something wrong for me. And now I'm now hungry to go, I need to make change in my life. If anything, if you think about it, then you go and make the change. You can be like, thank you, man. Like, thank you. Like for me, when my ex broke up with me and I was so heartbroken and I was like in the dumps and I was living on a credit card and I had nothing to fucking do. I had no idea what the fuck I was doing. And I was like, well, I got to go in and back against the wall, posting content every day, grew like a hundred thousand followers in a month, whole life change.

35:13I went back to, I was like, I was like, thank you. I actually don't know what I would have done if you stayed with me. Yeah. I, number one, I don't want to roll with you anymore, yeah but i really appreciate that because i needed that listen yeah i don't want to roll with you anymore like but but i like i just like i owe you like like listen there's this thing it's like it's like my good buddy his name's andy frizella right he's he's uh he's an influencer and uh he just makes these analogies all the time like this girl like like broke up with him when he was 16, made fun of him, laughed at him.

35:49And he's like, dude, I'm, you know, I'm like 30 years old. I'm 40 years old. I still think about her. He's like, every time I just, like, I know today that she knows that like, she screwed up, like not betting on me. And by the way, like, I love that she didn't bet on me because that allowed me to, to put some, you know, chips on my shoulder so that like, anytime that I don't feel like doing what it is that I know I need to do, I'm just like, yeah like i'm not gonna let her be right about me remember what i want you said i'm not gonna let them be right about what they said about me do you think that drive can only last so long though no this shit can run to the grave man do you think that's do you think it's holding a little though do you think it's it's it can be negative because it's kind of like why are you still thinking about you're soft and weak and you know you don't take care of yourself and you don't eat clean food and you don't go to the gym and you got the wrong intentions all right yeah then then maybe it could be bad, but dude, I think it could be fuel, man.

36:48Like, okay, you stay up till 2 a.m. in the morning. The alarm goes off at 5 a.m., time to get up for the gym. How many people are like, I'm just going to sleep in? Most of the world. I'll just restart tomorrow. No, dude. Like, when that alarm goes off at 5 a.m., you get up. You know why? Number one, because there's a lot of people that are hoping that you'll go back to sleep. No. No, you think about that ex-girlfriend. You think about that crap. You think about all the people that didn't believe in you. And you got an opportunity right now to yourself when no one is watching to actually be a real winner and get up and do the hard things.

37:33We call those test days. When you get up on those days, when you know that no one else would get up for that, when you do it on those days, dude, those are the days that you really have to prove to yourself that you have what it takes and that all of them, they're all wrong. And at the end of the day, on those days, you're most proud of yourself. Yeah, well, the reason we're getting up is to better ourself. And so the days where it's harder, we're bettering ourself even more. So we're actually getting more from that day, which is the reason we're getting up in the first place. so the challenge the tired can't open my eyes want to press snooze more of a reason to get the fuck up and and go yeah well because you get an opportunity to push through man most people don't have to push through nothing man look patrick bet david we talked about him in the very beginning was talking about you know like goliath he always talks about like like people that big build big stuff like sometimes they like like they just well number one all of them lose their mind to like modern day society.

38:36Like, like they're, like they're, they're, they're misunderstood. Like a lot of them honestly will almost become like hospitalized to build like big businesses. And people are like, is that healthy? I'm like, dude, do we look healthy? Yes. Like most people never get to a hundred percent of what they're capable of. And they really run like David Goggins talked about like most people like get to like 20 or 30 percent and then they back off dude that next 70 is literally like walking in hell but it feels so good winners live where quitters quit so when people quit that's where the winning is done yeah i i love the thing alex mosey says he's like i get happier about the harder it is because i know far less will follow oh yeah yeah yeah and listen however it's said it's just when it starts to get difficult that's when the growth starts yeah it doesn't even need to be any it doesn't need to be fluffed up at all it doesn't need to have any of this it's more about like you're going through the shit good like it's it's and and um as jocko willink would say like good like fucking good go go through the shit do it anyways and the mundane, boring stuff.

39:57Like, listen, building our business as big as it is and building it where it is, all the growth was doing the things that are boring and mundane and repetitive and doing like the unsexy shit. Like shooting the content, doing the fun stuff, like that's cool. But like the stuff that goes behind that, like that's where the business is built. That's where the money's made that's where the cool stuff happens and no one wants to do that stuff they just want to do the stuff that feels good to feel good stuff yeah do you do you believe in like phases of life do you think when we when like i speak to a lot of people and they might be like okay i'm in my build phase and oh yeah and then i'm in like our family phase we need to like raise the family and then there's maybe like a fill a trip like uh like a kind of like a giving phase where you want to like help give back and whatever it might be do you believe there's any like progressions or do you think you can kind of blend them all in and just make it a life yeah well anytime you're building something the build is the bitch okay like me and Jackie have a really big team we got a team of a hundred plus people here and we're just an army of army of psycho people um each one of those people when they were onboarded to our company needed to have a certain amount of time spent with them we had to go through a certain amount of pain with each one of them we had to go through certain breakthroughs with each one of them.

41:24We had to go through a proof stage with each one of them. We had to show each one of them how much we love them, each one of them. We had to show them how to be an alpha amongst all alphas, but there's no competitiveness that's going to be bad competitiveness inside of us. To build this thing, I get why so many people don't have teams because it was hell. But you know what? So worth it. And so where we're at now, yeah, it was totally different when we were building all that stuff to where we are today. But me and Jackie are the drivers of the company. And so when the driver of the company, the driver lets his foot off the gas, all of this goes away.

42:09It's interesting talking about your dynamic with yourself and Jackie and just seeing you guys keeping on pushing each other and leveling up. When I went to the brotherhood event, I was blown away because you invite everyone's wives. Yeah. It's the most important thing. Why is it the most important thing? Well, I told you like, there's two things that'll ruin a man's life, not having a brotherhood and then being with the wrong person. Like if you, if you grow, but whoever you're with isn't growing, they're just going to resent you, dude. They're going to hate you. And so like we grow people so fast that like if their partners aren't with them, like their partners are going to hate them.

42:48So they need to be on the mission. They need to be aligned. Yeah. Yeah. Yeah. Dude. Like if it doesn't happen, you're not going to make it. Like, and you know, and at the end of the day, like, like I'm all about like, like team, an individual can be beat, but a team can't be beat. You can't beat a team, man. Look dude, if you're better than me and we're both the same But you're like better than me, but my team is better than your team. We're going to kick your ass If my wife is more powerful than your wife And she's can build me up make me strong But your wife cuts your legs off and you always have chaos at home and your personal life is in the trash can Dude, you're going to get your ass kicked dude.

43:29We're going to smoke you Even if you're better than me But my personal life is better than your personal life because me and my wife are closer than you and your wife Dude, I'm going to smoke you, dude. In two years, you're going to burn your whole life to the ground. You're going to self-sabotage. And I'm not. You may beat me today, but I'll pass you in two years. I think those that have the best personal life, those that have the best families, those that don't sacrifice things that are important to them in their life, like being a great father or being a great husband or being close to God or taking care of your health, if you just don't sacrifice that stuff, Someone may get a little further than you today, but dude, you're going to beat their ass in the ground down the road.

44:14And I'm building a 50-year business. Anyone can be a little flash in the pan and make money for two or three years. Dude, I'm going to make money for decades. And I'm going to build a legacy life. I'm going to be a legend, dude. And I want everyone else to, too. And that's why you have to take your family with you. And that's why all of this matters. And yeah, there's phases that are really hard. But you have to suffer with the people that you love as you go. And if they know that they're a part of the mission and the vision, they'll fight for you the whole way. And if you don't take them with you, they'll resent you and they'll hate you.

44:49And that's why so many women hate their husband's businesses, because they're never a part of any of it. I love it, man. I know you don't like praise, but I just want to commend you for one thing before we wrap up. uh i see you online and then there's perception online and for me you see so much polarity of like people loving people hating there's so much like controversy controversy around your name and for being completely honest um when people found out i was doing this i had like multiple people say don't do that and they're like oh he's a criminal or something and i'm like i'm like I've met him and I went there to, I was like, I was here and I just went, I don't really care about any of this stuff online.

45:33I honestly, I just want to meet people. If I connect and I can see what they're like in real life. Um, and when I met you and when I was here a couple of weeks ago, I just went, what you're doing here is special and it's so cool to see. And it's so inspiring. And I just, even just like after the gym session, I was just going, I want to spend more time here. I want to be here. I just like, I'm, I'm, I'm motivated as hell. It's like, we're doing six figures a month. Let's get to seven figures a month. Like I want to go. And, um, and I think you, you unlock this really good energy and people. And I just want to commend you for that.

46:06And thank you for your time today. Thank you. And listen, I want to tell you something. Um, whatever anybody says about you online or whatever, like, look, man, most people hate a trophy that only winners get. And honestly, everyone was eventually like at one point in their life someone they didn't want to be. You know what I'm saying? Yeah. Like, dude, like five years ago, like you were a loser. So was I. And so like, if I would have met you five years ago, like you probably didn't like that guy either. Yeah. So like, okay, cool. But like, meet me now. Yeah. Like, isn't that all that matters?

46:40Like, like, isn't it sad that like people want to go and like see who people used to be instead of like seeing who they are today? Look, if a girl used to be a slut. She was a crappy freaking person. She betrayed everybody. She didn't like herself. But today she's like a beautiful person. She helps people. She's a good mom. She takes care of other people. Like, why in the hell are we talking about who she used to be? Like, let's go find out who she is now. See, and that's the deal. Like a lot of people want to find the bad in everything, but the best people in the world and the winners want to find the best in everything.

47:12And I'm going to tell you this, man, people can change. And so like, that's like our message is that like you can be the comeback kid. And so like, I just want to say like you're never defined by your last mistake. And if you ever fall off, just like get back on. And if people are laughing at you and they're mocking you and they're hating you, guess what, man? Like only the weird people come back. Average people quit, but they don't make statues of the haters and the critics. So those of you that laugh, those people that told you don't go meet that guy, those people, they'll never make statues of those people.

47:41They only make statues of the crazy dreamers. and the crazy dreamers and the people that really go out and make big impact in the world and change the world and do cool stuff and they become legends those are the people that just never quit those are the people that had to go through hell those are the people that had to be who they didn't want to be before they could figure out who they wanted to be you have to sometimes become a bad person before you can understand that being a bad person sucks does that make sense yeah and And so like, honestly, like I don't want to go learn from a preacher who's never got drunk or never had a bad day or never betrayed anybody or never gotten a fistfight.

48:23I don't want to learn from that guy. That guy can't relate with me. Yeah. I'm lost. I'm broken. I got issues. I want to know that that guy came back and changed. And I want that guy to breathe life into me. That makes me feel like I can change too. And so if you're looking for the perfect mentor, it's definitely not us. but I promise you we did so many things wrong. We've had so many bad leaders that now we know how to lead right by all the mistakes that we made. And also by like the people that we didn't have in our life and by the things that we've done wrong, like now we know how to do it right.

48:53That's why I say like, like we're in the knowledge industry now, like learn, like you're going to make mistakes. And when you do, losers are going to try to hang you on it. Rise up, go change. don't let them be right and dude like just be the comeback kid keep changing and keep coming back like the devil wants to hold you down and he'll try to use negative people to make you feel like you know you can't come back and you always can and so anyways i'm just saying as we're finishing like i have massive love for anyone who can come back after they get their ass kicked and that's why the movie Rocky was like so powerful because he came back.

49:34And then at the end he won. And you remember the look on Apollo Creed's face when he came back and he was like, dude, this guy's not going to stop. And so like, I think that like in the end, like if you don't ever stop and you just keep coming back, I think in the end, I think everybody's going to look up to you and I think you're going to be a legend. Yeah. And you're gonna be like, that guy was a psychopath. And I think that the world needs more psychopaths right now that won't quit. Yeah. And so I love it, man. And so I just want to say you're super young, man. So, but at any age, anybody watching this right now, they can come back.

50:04You know, they can be whoever you don't like who you are right now. Change. It's cool. And you can humans are resilient, dude. The resilient dude, you can go from being a total loser to being one of the greatest people in the world and change everybody's life. That's the world we live in right now. And if you think that like, Hey, people won't look up to you when you do that. No, no, no. the people that know you now, right? They can't, they put boundaries on you. They can't see you becoming greater, but when you become greater, all the new people you're about to meet, those people will accept you and love you.

50:37Yeah. So like if everybody's saying you're a loser right now, those aren't the people you're going to be running with. You change, there's a whole another pack of people waiting on the other side of that change. Let's fucking go. Thank you, Andy. Appreciate it, man. Thanks for coming on the show. Signing out, screenshot this while before Before we close out and tag us on your Instagram just to let us know you made it to the end. Lots of love. Appreciate you, bro. You do amazing stuff. Thank you. Thank you. The right window treatments change everything. Your sleep, your privacy, the way every room looks and feels.

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