In short
The Price of Music episode covers (1) Ed Sheeran’s US stadium tour controversy after Macklemore was removed for Palestine/Gaza comments; (2) a UK counterfeit vinyl factory raid; (3) whether Oasis will release new music alongside upcoming stadium dates; (4) an interview with AI pioneer François Pachet about generative music and copyright; (5) “The Ace Of Shatner” segment.
Guest backgrounds
No external guests are introduced in the transcript. Hosts are Stuart Dredge (Music Ally) and Joe Sparrow. AI guest is François Pachet, a musician and generative-AI pioneer funded for ~10 years by Sony’s Future Engineering Lab and later associated with Spotify work.
Key claims
Counterfeit vinyl “revival” is now criminal; police found 15,000 fake records and the operator received 3.5 years. Sheeran is criticized for not stopping Macklemore’s removal and for trying to maintain neutrality amid polarized discourse. Oasis ticketing will use band registration/codes (no general sale), suggesting demand and possibly a new album.
Notable examples
Fake Taylor Swift/Kenny “big artists” pressed using purchased official records to create stampers; Sheeran’s post-walkout solo speech referencing Oct 7 and Gaza; Oasis Manchester City Stadium pre-registration ballot; Pachet’s AI “Daddy’s Car” trained on Beatles compositions and later Pete Seeger–related work with family permission.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOVinyl Fraud and Counterfeit Records
0:45 to 3:07
Discussion about the discovery of a counterfeit vinyl factory and its implications.
“And police basically ended up raiding this factory, found 15 ,000 records.”
The Consequences of Counterfeit Vinyl
3:07 to 6:06
Exploration of how counterfeit records affect artists and consumers.
“But there's a lot to take on board here.”
The Broader Context of Vinyl Sales
6:06 to 7:27
Contextualizing vinyl sales within the music industry and its challenges.
“So I think there's multiple symptoms here, which is you've got people pressing these terrible versions of records and passing them off as real.”
Ed Sheeran's Tour and Controversy
7:27 to 10:16
Discussion on Ed Sheeran's recent tour controversy involving Macklemore.
“cross-boot-leggers because one, we are the customers for those products knowing full well what they are, and two, artists aren't releasing live albums of every concert.”
Response to Ed Sheeran's Actions
10:16 to 13:03
Analyzing the reactions to Ed Sheeran's handling of the situation and the implications for free speech.
“And that's something about the government.”
The Complexities of Political Statements in Music
13:03 to 14:00
Examining the challenges artists face when addressing political issues.
“And if there's one thing you cannot boil down into a single pithy statement and single action, it's the Palestinian situation.”
Ed Sheeran's Political Neutrality
14:00 to 18:28
Explore Ed Sheeran's stance on political issues and the expectations placed on artists today.
“able to be apolitical, which Ed Sheeran, I think, is a good...”
The Complexity of Political Discourse
18:28 to 21:12
Discuss the challenges of navigating complex political truths and public opinion.
“And he basically said, look, I can have beliefs and I will privately act on them.”
Navigating Artist Expectations
21:12 to 26:40
Examine the pressures artists face to take political stands and the consequences of neutrality.
“center of all these kind of torrents of opinion and anger and upset and rage.”
Oasis Concert Ticket Controversy
26:40 to 28:00
Learn about the new ticketing process for upcoming Oasis concerts and its implications.
“And I think my feeling is he'll probably change as a result of it.”
Show all 23 chapters
Oasis Ticketing Strategy and Fan Registration
28:00 to 31:48
Learn about the new ticketing strategy for Oasis concerts and its implications for fans.
“including, as far as my last check, about 5 ,000 shows at Manchester City Stadium in Manchester.”
Speculations on a New Oasis Album
31:48 to 35:10
Discuss the potential for a new Oasis album amidst their upcoming tour.
“Okay, maybe there's some truth in the fact that, like, you know, the kind of the hassle of it is part of the process, and it sort of makes you feel happier when you get them.”
Francoise Pachet and AI Music Innovation
35:10 to 39:04
Explore the insights from AI music pioneer Francoise Pachet on generative music.
“To be fair, there weren't many points in a set where you can go to the bar.”
Interview with Francoise Pachet
39:04 to 42:01
Listen to an in-depth interview with Francoise Pachet on AI and music copyright issues.
“You were talking about Daddy's car and that sort of very exciting period then, and the work you did to create it.”
The Evolution of AI Music
42:01 to 44:48
Explore the shift in AI music from experimentation to industrial application.
“Yeah, I think it's not rational at all, indeed.”
Nuances of AI-Generated Music
44:49 to 48:50
Discuss the strengths and weaknesses of AI in music creation.
“Like I said, you were a musician, and we heard some examples on stage of AI music that you worked on.”
Practical Applications of AI in Music
48:51 to 50:58
Examine how AI tools assist human musicians and producers in their work.
“and with those models in mind and what people are doing with it, what do you think AI music is really for, like now, in a real sense, a human sense.”
AI and Streaming Platforms
50:59 to 52:28
Investigate how streaming platforms are adapting to AI-generated music.
“You were working at Spotify for a while, leading their development around that sort of research into technology.”
Challenges and Future of AI Music
52:29 to 55:12
Address common misconceptions about AI music and its potential future.
“It's no longer the jungle era that there was like 10 years ago.”
The Future of Composition
55:13 to 56:00
Discuss the research direction in composition and the challenges faced.
“You mentioned that you can essentially work on your own now instead of having to have a room full of 15 people because of AI coding technologies.”
Exploring AI and Music Composition
56:00 to 57:40
Learn about the evolving role of AI in music creation and its impact on songwriting.
“And I'm saying that the technology we have now, Transformers and others, they are not enough to do that.”
Insights on Human Songwriting
57:40 to 59:45
Discover the distinction between AI-generated music and the intricacies of human songwriting.
“You've also put a new story up about this.”
William Shatner's Musical Ventures
59:45 to 1:02:29
Find out about William Shatner's transition into heavy metal music and his unique style.
“and he said one more interesting thing we'll talk about this more in the in the lock-in which is he said that actually really good songwriters won't share with you that final bit of data.”
Transcript
Automatic transcript. May contain errors.0:03Hello there, welcome to the price of music brought to you by Music Ally. If you want an easy guide to what's going on in the music biz and how it all works, then here we are looking at the finances of the music industry and stories and comment from the pop biz in the last week. He's Stuart Dredge. I'm Joe Sparrow. Let's start with as ever, Stu's big number. What's caught your eye this week, Stu?
0:24Stu:Well, it's a smaller big number than usual, but it's big in its context. 15 ,000 is my big number this week. Now, that doesn't feel big, but tell us why that is actually big. Well, that is how many records were found by police when they raided the factory owned by a British guy who's just been sent to prison for vinyl fraud. Vinyl fraud, which sounds funny. Vinyl fraud. But, of course, very serious. So what happened here? is this we've talked about the uh the vinyl revival for the last 20 years or so and i think i guess when when when you get a criminal enterprise like this it's true proof that vinyl is fully back we've entered the counterfeit vinyl revival now so this is a 40 year old man in london who who basically is was accused of running the uk's biggest ever counterfeit vinyl factory so it ran at night all night long and they were pressed bootleg albums by taylor swift kenny the big artists, essentially using dodgy, kind of cheap vinyl, 70-year-old machinery, various chemicals.
1:26Stu:And police basically ended up raiding this factory, found 15 ,000 records. And the guy has got two different sentences of different crimes, but three and a half years in prison for it. Goodness me. And this is fake violence. So this is basically pirating officially released albums and putting them out there. So it's not bootlegs where it's live recordings. This is actually pretending that this is a Taylor Swift final album when it's not. Yeah, I was going to say, because it's sort of interesting, because you feel like it's going in the direction of lovable, Del Boy Brothers-style crime. But actually, they're just making bad copies of albums you can go and buy in any record store, really, aren't they?
2:09And passing them off as a real deal. New albums sell for what, 40 quid nowadays?
2:16Stu:Which is absurd, but yes. But that's it. And this is essentially the symptom because we've talked about streaming fraud in the past, and where there's money, there'll be fraudsters. Vinyl is 20 years into sales increasing every year, and there's money in counterfeit vinyl now, and people do it. And this is one of a number of investigations happening in the UK, and I'm sure it's happening elsewhere in the world too, where it's a real criminal enterprise and people are being investigated and raided and put away for it. It's really interesting because, okay, there's a really good story in The Guardian, and I think, Stu, you've written one as well, haven't you?
2:53We'll put both of these.
2:54Stu:Well, The Guardian one is from some journalists who actually, I think, followed this case quite the way along. So it's a really deep dive into what happened and why and how. So that's really worth stoking out. Okay, yeah. So we'll put that into the podcast. It really is worth a read because it's fascinating. I mean, it's fascinating on a true crime level, if you like that kind of thing. But there's a lot to take on board here. It's also full of amazing details that are kind of like that lovable criminal thing. There's a detail of when they raided this factory, which only operated at nighttime, by the way, which is one of those things that I love.
3:28It makes it less suspicious if a vinyl factory is operating all night. I don't know. but like they didn't find if you're slightly familiar with the vinyl process of creating vinyl you have to have a machine which cuts a metal version of the record right and then that's turned into a stamper and those stampers are used to press the vinyl right they couldn't find any of those and basically they figured out that what this guy was doing was he was going out and buying a record so going and buying an official copy of Taylor Swift record whatever then using the official record to create a stamper for the counterfeit records.
4:07So basically, it was, you know, a bit like, I feel like the records that he was actually producing were a bit like those Fisher-Price toy records we used to get in the 1980s. Oh, I love those. With sort of extremely rough quality. So, but, which is, you know, obviously I feel terrible for anybody who spent their hard-earned money on one of these shoddy records, but also... Well, that's it, because apparently
4:27Stu:they were being sold to record stores, but also sold on eBay and Discogs directly to people. So people were on Discogs getting what they thought was, you know, an album. And they were, they get it. And I mean, I just, it's, it's, it's one of those weird things where this crime, it hurts you. It's getting revenue away from the artists and labels who release the music. But it's also, if you bought one of these vinyls, it's not like it's identical. You're getting short change too. There's a double-ended crime. Although, of course, now this is a big news story. maybe the discogs value of those copy vinyls have now increased.
5:05So maybe there's a happy ending. Only if there's a typo on the artwork. I think there was a lot of typos. It's really fascinating because, like you say, it is a symptom of a lot of things which have sort of become quite fundamental to the music industry. Now, of course, let's just put this in context, that physical products, so physical recordings, only account for about 5 % of all the money that comes in around recorded music. But that's, you know, 5 % of$30 billion is a lot of money, right? So it's a huge market. It's also, by its nature, you know, it's sort of sold through little independent shops, market stalls, online.
5:44You know, it's sort of, in some ways, it's open to this kind of manipulation and crime, isn't it? And clearly, this is what this person was doing. The one thing I was going to, okay, there's one more thing that I want to make a comment on, which was in the article, quite rightly, someone who was involved in this, sort of tracking this down, pointed out that how incredibly shoddy the pressings were of these records. But I will be honest, as a viral consumer, in recent years, as we've heard about vinyl factories reaching capacity and people having to crank them out really quickly, if you look online, there was a lot of complaining from people who buy records, the official ones, and they're not very well made either.
6:24We had a listener... right in a few weeks ago where the Blur record they'd bought had the hole punched out of the middle of the record, the bit of paper that was punched out of the middle of the record, had then got pressed into the vinyl itself. That is pretty bad as well, isn't it? So I think there's multiple symptoms here, which is you've got people pressing these terrible versions of records and passing them off as real. And of course, then no money goes to the artists. But then you've also got an industry which is trying to crank these things out as fast as possible officially. And maybe there's something that could be done on both sides here to make this better you know that's what i would suggest and then the other interesting thing like you said is this isn't bootlegging is it which is you know that has always been a very sort of gray area that fulfills fans needs hasn't it and this this is not that uh if he'd been cranking out bootlegs i'm sure that he would have got his wrist slapped and probably even gone to jail but it would be kind different, wouldn't it, in a sense?
7:23Stu:I think music fans like us find it hard to be cross-boot-leggers because one, we are the customers for those products knowing full well what they are, and two, artists aren't releasing live albums of every concert. It doesn't feel so much like a lost revenue um thing um but yeah i mean i know there's still it still is illegal it's illegal but i mean also but also that that is you know this is the difference isn't it where you know and we've said this before but you youtube is such an amazing resource in the sense that all that stuff that is not official that is absolutely inherent and important to art to recorded music in this case or any or live music is on youtube you won't get it on spotify but you will get live recordings from you know 20 30 40 years ago that were recorded in someone's pocket or you know just the other day i found for instance a video of nirvana playing a show in a tiny club maybe the 150 people two days after nevermind came out and someone recorded it happened to record it on a vhs um like camcorder now that's that's incredible i mean that is that that is not, you know, technically, that should not be out there.
8:40They don't have the rights to release that. And everybody should be going to jail. But life would be so much poorer without that, wouldn't it? And that is a very complex area that obviously, this doesn't lie. And this is very simple. Okay, let's move on to our first big story of the week then. And what I'm going to throw you in the deep end, Stu, what's happening with Ed Sheeran? The show is going on for Ed Sheeran in his US stadium tour, but without any support acts or a backing band. Now, this is the fallout from the decision to remove his support artist, Macklemore, from the tour if after Macklemore spoke out about Palestine from the stage.
9:21And Ed Sheeran is taking the brunt of all the criticism for this. Well, first of all, let's catch us up on this, please, Stu, and discuss then is this fair?
9:31Stu:Yeah, so I catch you up with that. Okay, so this all started with Ed Sheeran's stadium tour in the the US has got a bunch of support acts, including Macklemore, who has his views on Palestine, Gaza, Israel, and Israel. Very well known, he's written songs about the situation in Gaza. He's never hidden his views on this. And during his opening sets, I think it was New Jersey, wasn't it, at the MetLife Stadium? He basically gave a little speech and he introduced a song and said, you know, I'm calling for a free Palestine, essentially. What's going on in Gaza is terrible. And then on the second night, he sort of did this again, but then added a bit and he was talking about how opposing Israeli state policy and military action is not an attack on Jewish people.
10:09Stu:And he took pains on the second night to say, I'm not, this is not targeted at you if you're Jewish, this is about this government and country. And that's something about the government. We'll come back to that later. Then what happened was he was kicked off the tour. And I think he had his say first and other people came in. But essentially what he said was that one of the stadium tours, New England Patriots owner Robert Kraft, who's a billionaire, owned stadiums, owned sports teams, essentially said, if he stays on the tour, you can't play here. We're not going to put the concerts on if he stays on.
10:41Stu:And it was reported that actually several other stadium owners had joined him in saying that, saying, we're not going to let you play here if you have Mackenmore on the bill. And so Mackenmore was dropped from the tour. He did an Instagram video talking about it. Ed Sheeran defended himself and said it was the promoters and the venue's decision. And also he said, I don't want to cancel shows because I've got the livelihoods of my touring crew and all the other support artists to think of. But I can't just say, I'm not playing a stage for them. And how did the support artists respond to that? Well, all the other support artists then walked out of the tour as well, in solidarity with Macklemore.
11:16Stu:So this is Phineas, Billy Eilert's brother, Lucas Graham, Aaron Rowe, and Irish group Biego, who were Ed Sheeran's backing band for the tour. Yeah. Yeah. So, and they all said, basically, artists should not be silenced when speaking up against oppression. We're walking into solidarity with Macklemore. And so this, then we get to last weekend, Saturday, and the first show after all this happened. And basically, Ed Sheeran played it completely alone, which is not a big stretch for him because he used to, this is how he used to play live, even in stadiums. Well, it's called the loop tour, isn't it?
11:45Stu:He plays the loop pedal and he builds it all up himself. Yeah. So having a backing band is actually quite a new thing in his touring thing. He used to go and play alone anyway. So it's not like it's been a... But he played alone and he opened up this speech and he said, okay, actually, I'm going to say what I think. And he described the October the 7th attacks. Do you remember the dance festival in Israel, the Hamas attacks? He described those as horrific. He talked about the situation in Gaza being catastrophic and unjustifiable. And he basically said, I'm making mistakes trying to navigate all this.
12:15Stu:I'm doing my best, but I'm sorry, I'm making mistakes. So he gave this quite very personal dress saying, I'm so sorry, I'm making mistakes, but I'm trying to figure this out. So that's where we are now. He's still on tour. The sports bra... Oh, and actually one of the support acts, Aaron Rowe, posted a video at the weekend saying, we shouldn't be... don't level all this at Ed Sheeran. We should be talking about Robert Kraft, who is a stadium owner. He's the one who said... He's the one who's trying... And he was actually defending Ed Sheeran, even though he had walked off a tour in disagreement with his decision.
12:45Stu:He was saying, actually, it's not Ed and that's the discourse where we've got to we've got the tour goes on there are the supporters pulled out and people are starting to say hang on a minute is this more about a billionaire stamping down on free speech than it is about an artist everyone piling onto an artist yeah who was put in this position so that's where we're at yeah there's a lot there isn't it and of course that's always the case when you when you deal with a topic like um palestine that it's, you know, we're living in an era where everything is, everybody seems to want everything to be boiled down into a simple pithy statement.
13:21And if there's one thing you cannot boil down into a single pithy statement and single action, it's the Palestinian situation. Because it doesn't matter what side you land on or what, it just, it doesn't make sense to narrow it down to one thing.
13:35Stu:Yeah, even if you, I mean, what Ed Sheeran is trying to do there is he's talking about what sparked the latest happened in Gaza, which was the attack. even saying that was terrible and so is what's happening in Gaza, you're then accused of being on doing trying to both sides it. But hang on. So I've got two thoughts on this. I want to run by you and then you can cancel me. I mean, the first I think is this idea about a megastar artist being able to be apolitical, which Ed Sheeran, I think, is a good... He has done things for causes. I think done some stuff for the Ukraine. I think he did speak up.
14:12Stu:He has a foundation. He has the Ed Sheeran Foundation, doesn't he? He has a charitable foundation. He has that, and that's about music education. And so he's put his things out there. But I think for quite a long time, the default for the bigger the star you are, the default has been more don't try and speak out on anything like this that could... And I feel like... Well, what's happening now is I think trying to stay neutral or trying to stay out of the discussion means you're regarded as complicit. And that's what he's been accused of, he's been being complicit in this because he didn't say anything, even though he said, actually, I spent a lot of time arguing that week to try and resolve this.
14:53Stu:So that's one thing I think. We're in this point where you will get dragged into the political crossfire even for trying to stay out of it. I think Dolly Parton, I mean, the idea of this kind of neutrality might have died with Dolly Parton. She managed to do that. She managed to never talk about politics in a way that offended either side, and that didn't get her attacked by either side for not giving a view. But I think maybe now, it's just the biggest of stars that something like this, if they don't have an opinion, don't voice an opinion, they're going to get attacked in a way maybe that they wouldn't in the past.
15:24Stu:Okay, so I'm going to now pass judgment. you are not cancelled congratulations I tell you what though there's something interesting there isn't there because this goes a little bit back to what you said about hey why isn't everyone talking about Robert Kraft I think we're living in an era now where there's a lot more information that is easily accessible for good and for bad people are quote educated in different ways so they can access any information learn anything they like and of course that means it's open to abuse and people are educated in bad ways. But everybody knows from a different contextual standpoint now than in the past, when information was much more tightly controlled and not available.
16:06So I think our expectation is that aging billionaires are not going to be on our side, right? I think we expect that. So we don't expect Robert Kraft to do anything other than to try and lock down the voice of someone who is very vocally protesting against the actions of the Israeli government and for a free Palestine, right? So I think if you ask someone in the street, hey, how would you think a billionaire would react to Macklemore saying that? They'd say,
16:33Stu:oh, we'd probably try and kick him off the tour. That's not... But even this is nuanced, because I mean, he has been quite active in... He's very active in a pro-Israel political sense, but he has also put money into the region and Palestinian projects. Even the seeming obvious billionaire of this piece has got some nuance in his backdrop. But I think when you bring Ed Sheeran in, yes, you're right. These big, bland, stadium-touring pop stars have been expected in recent years to have no political statements. They just get out there, perform, and come back in. I don't know what Katy Perry thinks about politics, other than she's in a relationship with the ex-Canadian prime minister.
17:12I just don't know. But I don't think that cuts it. And Beyonce, I know nothing about. I know she's a billionaire and likes to talk about it a lot. That actually tells me something about her politics in a sense, but I don't know, she could be donating money left, right, and center to progressive causes, as far as I know. She has a foundation too. Okay, there you go. And we've discussed recently how people like Ariana Grande and Livio Rodrigo are doing these very, very impressive things with their foundations too, and they're all often very left-leaning, right? So, Ed Sheeran feels a little bit out of step with this, doesn't he?
17:49And I'm sure that the person in the street would look at him and say, look, Ed, it doesn't matter if you think that you want to keep politics out of it. You're living in a world now where politics is not out of it. Where do you stand? And I think it would be much better if he'd said, I just don't know yet. I'm still trying to figure this out. Like, he is not, he has, and people would look at him and say, look, you're one of the biggest pop stars in the world. You've got a lot of leverage. So why aren't you pulling those levers? I understand why people are being critical of him, to be honest, but I also feel sorry for him.
18:21Stu:Look, it's difficult because he did make this point. He said, actually, privately I have my views and privately I do things. And he's got a lot of money to do things with. And he basically said, look, I can have beliefs and I will privately act on them. And when I'm on stage, I want it to be a neutral space where everyone feels comfortable. people. And that's the thing, that sounds quite reasonable until you went up against this wall of actually no, it's not because you hadn't. I mean, there was another thing I wanted to talk about, which is like, and you touched on this, I think, this idea of how difficult it is to hold space for multiple truths.
19:01Stu:And so what we've got here is, people are advocating for protecting innocent Palestinian lives in Gaza, children are being killed, all kinds of tables. That is a truth. That is a truth that's happening. At the same time, there is growing fear within Jewish communities about rising antisemitism and the historical overhang from what's happened in the past, the Holocaust. There's a very real fear, and that is also true. This is happening too. Jewish people are facing this and trying to deal with this. And they have nothing to do with what the government of Israel is doing. So these two things are true.
19:43And when you sledgehammer it down to, no, but you have to
19:50Stu:pick a side, pick a side now. Actually, no, I mean, that deepens division. And it kind of gets with the idea of, I don't know, I don't want to sound like a terrible liberal woolly, but the idea of being open and empathetic with one another and listening. One thing I found was I read Michael Moore's full speech and that taught me some things. And the second day when he made that point about I am not talking about Jewish war, I thought that was one of the best ways I've seen that voiced. And then I read Pink was in the news because she reacted to these speeches at concert. And she wrote this thing saying, as a Jewish mother, I want to have a say on this.
20:32Stu:here's why this made me feel unsafe and upset. And at quite length explained her personal point of view about when this is said from the stage by this person and with this context, this is why it made me feel upset and unsafe. And I read that and I was like, oh, I do understand where she is coming from. I didn't want to whip the pitchfork out and say that Elias. you know. But so much of this is like, no, he's the hero, or he's anti-Semitic, or she's the villain, and I think we're losing a lot of this. And I think this is a society thing, it's not a music thing. But I feel like Ed Sheeran, Pink, Malcolm Moore, any artist on the stage now is right at center of all these kind of torrents of opinion and anger and upset and rage.
21:23Stu:And I don't know how we get back to the point of view where people can listen to each other and where artists can help that happen, you know. Yeah, so I think there's a lot there, isn't there? I mean, if we just leave the actual issue itself aside for one second, because I don't think we're going to solve that problem on this podcast. But I mean, it really is about the, I would say, the sort of of the degrading of discourse, isn't it? I think even if Ed Sheeran, after all this had happened, if he'd come out and said, well, actually, I'm kind of on the side of the Palestinians here, and I don't like what you did.
21:58I think that unless he came out and very specifically said, this is genocide, then he would still be beaten by one side because they said, well, you haven't gone far enough. And it's that idea of that people can't maintain a position that is confusing or fuzzy or unclear or be wrong or anything. It is complicated. We do need discourse that takes, and that takes time. It takes investment of brain space. It takes not just the space of a couple of tweets. It takes months and months and months of learning. like you don't there's a reason university courses are three years long right you could read all the books and do all the modules and everything in in in four months right but you don't you do it over three years so that you can change and grow and and that's sort of missing from all of this isn't it and of course you've got people like macklemore who has a who's like you say has a very clear perspective has articulated it very very well i think and and i would say has rightly used his role as an artist to be provocative and to share it.
23:03I think Ed Sheeran is just in a very unfortunate position where he's trying to hold a line of neutrality in the middle, and he's not in a space anymore where that's possible.
Read the full transcript
23:16Stu:It was brought to him, wasn't it? There's no sense here. There's been no sense suggestion here that, well, he didn't put Macklemore on, didn't he? Wait, wait there, wait to hear what I'm saying. There's been no suggestion that Ed Sheeran heard those speeches on the stage and kicked Macklemore off the tour. There's no suggestion that he had any problem with Macklemore saying that on the stage. No. It's only when it was brought to him as someone saying, we will not have you in our stadium if you don't kick him off the tour. Yeah. And that's the thing. He was giving Macklemore that stage and allowing him to say what he wanted.
23:52Stu:yeah and that's what's got missed i think it wasn't ed shoo and kicked him off the tiff of doing it it was no no of course i mean like you say he he he booked macklemore knowing that this he was doing this is what macklemore does now you know it's not like a surprise you know so he booked it obviously he must be okay with that i guess what people are saying is when you know you're sometimes you came yeah you know what life's like like you might not want to um like you know to put it bluntly sometimes you've got to choose between eating two shit sandwiches and one of smaller than the other, right?
24:22You've got to eat one of them. And in this case, he tried not to eat either sandwich. And everybody said, if you're in an impossible position, you've got to do something. And it sort of felt like he was trying to go, oh, look, this doesn't do with me. And I think that rubbed people up the wrong way.
24:44Stu:That's how I read it, anyway. Well, that's it. And I suppose the only two things I thought was, one was, I think, I mentioned how Robert Kraft is a bit more nuanced than the evil villain. Macklemore is not an absolutely 100 % easy hero here because he has his own history where he once dressed up in a costume that was very, very clearly a two-stage. Who hasn't done that in the past? On stage. And was criticised for it and apologised. But then that gives you maybe less of the moral high ground to say, I'm not being anti-Semitism now and you should trust me on that. because I think what people have said is, actually, you've kind of maybe not got as much trust with us as Jewish people as you could have if you hadn't dressed up as a stereotype.
25:23Stu:But the other thing I think is, I wonder what the alternative scenario is here. Imagine if this happened, Ed Sheeran gets rung up, or he's rotas, Biden and said, we're not going to have you in here unless you kick Macklemore off. If he'd said no, Macklemore stays on the bill or we don't play your venues, what do you think would have happened? Would they have backed down? Or not? Because that's the alternative world that we're kind of wondering here, is what if Ed Sheeran had said, no, I am going to - I think that's what people wanted. They wanted to find out what would happen when someone puts their principles before everything else.
26:00Stu:And I wonder would they have backed down? Because for them, they want Ed Sheeran to play their stadium. It's not like they're the ones with leverage here and he has none. he's bringing 80 ,000 people into their very lucrative business. I feel like we're going to be talking about this. We can never know what would have happened. But that's what I think people are disappointed about. They say people may think if he had stood up, maybe the tour would be going on with Macklemore and we'd be able to discuss what was being said. I feel like we're going to be talking about this for a while because I don't think, by the way, that Ed Sheeran has exploded his career.
26:36But I think this is going to follow him around for a very long time. And I think my feeling is he'll probably change as a result of it. We'll probably see a different Ed Sheeran in the way he communicates as a result of it. And, you know, maybe that's the best outcome, you know, over time. Instead of expecting him to be exactly right off the bat, you know, over six months, two years, he changes and becomes different. And surely that's good, you know, that's an artist growth thing.
27:00Stu:Well, think of us, think of what all of us are learning about this. Like most, you know, most of us don't have a good history of Israel, Palestine, and all the things. we're all learning and no one is saying to us make a decision now but we know stew as people publishing news stories and we have had increasingly had to write things about this you know israel and palestine because of artists talking about it that it's an incredibly difficult thing to do because if you get something that is as you know even if it's factually or as far as you can tell factually correct you're still going to get bombarded with with complaints from either side because it doesn't align with their worldview.
27:38And that's just the world we live in now. It's not good, but there you go. Now, one artist that I don't think will be espousing views on Palestine from the stage, but I'm prepared to be surprised, is Oasis. And news that will surprise absolutely no one who has been online this year. Oasis is going to play some more shows next year, including, as far as my last check, about 5 ,000 shows at Manchester City Stadium in Manchester. but those tickets won't be going on general sale um what does that mean and why not and what's going on with oasis tickets for next year well basically they're saying no no public pre-sales
28:21Stu:no general on sales the only way to get tickets is to pre-register on the band's website um and you'll get if you're lucky a code for a about a specific ballot buying window they'll say right this is your window to go in and buy tickets you've got this code and it's actually i've signed up for this to test it out yeah and maybe to get tickets so um get the question right yes i've got the question i think i've got the question right but um uh so if i am successful it's like what is that like a it's like a they pull people out random they go right here's a code for you you can go and buy four tickets now between this day and this day and you don't have to queue you will just get them if you log in and use this code well Well, it's not a guarantee of getting tickets.
29:04Stu:It's a guarantee of getting into that window. You may get in there and they're all sold out. You may get in there and all the cheap ones are sold out. So it's not a guarantee of tickets. It's just your pass into the pre-sale from the band. We don't really know how it will be chosen. It could be a random ballot, but it may be based on... I mean, they're working with a company called OpenStage, a tech company we've talked about before. OpenStage has technology that enables artists and their teams to kind of really go into quite detail about fans. Like, well, which fan has been on my main list for this long?
29:37Stu:Or from a link to my store? So it could be people who bought tickets before perhaps, will be offered tickets first. Well, or people who haven't been bought tickets, which is another way of getting people to concerts. And you might say, well, I want people who didn't get a chance to see me before. I think it's different cities to the last run, so maybe that's covered anyway. So we don't quite know. And of course, they can't say, this is what's going to get you the best chance of getting in, because then everyone would go and do it. We'll quickly go and buy merch from a link from there. So there's this happening, so essentially your registration.
30:08Stu:They're also fixing the ticket prices, so no dynamic pricing. Do we know how much they are yet? Between$122 and$541, I believe. Obviously, the$541 is probably golden circle VIP business. I would want Liam to feed me chips directly into my mouth for that kind of money, to be honest. But this is two things. One, this is trying to repair something. Because the last tour, there was a couple of days of confusion and anger from fans when they got into the pre-sale and the prices seemed to have suddenly surged. So I think in the end it was not direct pricing or something else. So I think from the start here saying, right, this is how it's going to work and we're going to make a fine.
30:50Stu:And two, this is maybe a thing we're going to see more, is we're going to not just selling to anyone. We want to get you to register. Now one, if we get you to register, you're on our mailing list. This is a customer acquisition strategy, partly. You want to come to the concert, you have to sign up for the mailing list, give us your details. Which is kind of, I'm not saying that's a weird conspiracy thing, it's just what the music industry does. You get fans' details. But also it's saying, right, this idea of the first come first serve queue, it's kind of broken touts can still exploit it in all kinds of ways so this idea of like a closed garden ballot may become it's not the default yet open stadium work with quite a few big artists but it's by no means every single tour yet but i think it's maybe the way we go in future you'll to get tickets for tour you will register with the band and then they'll send you a code and that's how you'll get you and get your tickets and it seems it seems smart enough doesn't it isn't it because ticket buying for these giant shows has become a truly miserable experience, right?
31:52No one enjoys it. Everyone hates it. Okay, maybe there's some truth in the fact that, like, you know, the kind of the hassle of it is part of the process, and it sort of makes you feel happier when you get them. But I think in general, if you said to someone, hey, do you want to spend, you know, five hours watching a huge number go down in the queue in front of you before you get offered the chance to get tickets? You know, like, no one wants to choose that, right? So anything that might come up with a better system is clearly going to be better for everybody and better goodwill for the artist.
32:20And anything that stops, I mean, frankly, anything that stops ticket touts from secondary ticketing and selling these tickets at inflated prices is a good thing, isn't it? But we'll see how it goes because, you know, I mean, we presume that demand for these tickets is going to be enormous. I was talking to someone, and this is a little bit of a segue to the next part of the podcast. I was at the Ripper Barn conference in Hamburg last week. And I was chatting to someone about Oasis and the tickets and everything like that. And we were saying, they've got a lot of dates on this tour. They're doing, is it 12 nights at Manchester City Stadium, something like that?
32:58That's a lot of dates, considering that just two years previously, they've toured basically all the hits. The shows were sort of two and a half hours long. They didn't scrimp on a show. They put all the hits in. So do people really want to go back and pay these huge prices to stand in a stadium and watch Oasis sing the same 20 songs again which sort of leads us to sort of conclude that there's probably a new album coming out right because that has to be the driver for so many tickets.
33:27Stu:Do you think they want a new album from Oasis though? I don't know. I think Oasis fans would be okay with that. I mean look I mean Is it Rolling Stones play where it's like there's a tour so here's an album. Yeah I think so. It's their best album since the last few at once. A best hum for a decade, too. I mean, I find it very hard to believe that Noel Gallagher's gone for two years without writing any songs, and he's not doing High Flying Birds anymore. So, for me, it's just a, you know, a bit of pattern recognition here. But we'll see. I mean, but think about it. I think it would be maybe a new compilation.
34:00Stu:Another compilation. All the tracks with Tony on drums. I would buy that one. That's a compilation. I feel like, hang on, Black Crowes Klaxon, Black Crowes Klaxon. Oh, go on, yeah, please. They've been making new albums since they got back together. But that seems like a genuine, we want to go in the studio together. We don't just want to go make money on a stage. We actually love making music. And genuinely, I'm not buying the Kool-Aid here. They do seem very, very like we miss making music together. Yeah. Do you get that sense with Oasis at all? They've missed being in the studio? I think they want to play.
34:31Stu:I think they're enjoying playing on a stage. Yeah. I think they're primarily a live band. I'm not saying it's a cynical thing. I think they made those gigs really good last year. But I don't know if they have the burning ambition to put new music out or not. I think they will do. I think they are primarily a live band. They want to go and play live, right? And to do that, I think, you know, both of them, both the brothers outside of Oasis have stuck to a very rigid formula of write an album, tour an album, right? They've done that for over a decade. That's what they did in Oasis. I just think it's, I think obviously they can do it, the comeback, they can do it without releasing an album.
35:08I think it's a no-brainer there's an album coming out. To be fair, there weren't many points in a set
35:12Stu:where you can go to the bar. It's all killer when I saw them. So maybe they need three new songs so they won't go for We and the Bar. I think they're thinking of their slightly older fan base and their weaker bladders, which is very good of Nolan Lee. Thank you, guys. Now, as I mentioned, I went to the Raper Barn Conference and Showcase Festival in Hamburg last week. And if you've never been, it's a really great, it's a bit like sort of the Great Escape in the UK and there's lots of showcase festivals, showcase gigs from all over Europe and the world. And there's a big conference that runs alongside it with all the bigwigs in the music industry.
35:49One of the talks, so I was there, and there was a partner conference running inside Raper Blonde Conference called Music Frontiers. And that was a bit more sort of like cutting edge music stuff. And speaking at this conference was a man called Francoise Pachet, who helped pioneer generative AI music. Now, before you run a race screaming and closing the podcast player, I interviewed him afterwards because, and we'll play you this interview in a second, because it was kind of fascinating. First of all, all the AI music that you listeners out there have been so vocal about to us by email and saying that you don't like it, and if you talk to artists, they don't like it.
36:29It's kind of his fault in a way. He was part of a pioneering team working, paid for by Sony's sort of future engineering lab. So not by Sony Records, but by Sony, the major company that sits above it that makes Playstations and stuff. And they funded him for about 10 years, which sounds like a dream job, really, to sort of turn up every day in a laboratory and sort of try and collaborate with jazz musicians and try and make a computer play music. And he is a musician himself, Francoise, and he played various examples during his talk of stuff he'd done throughout his career. And there was a really fascinating example, actually, from maybe about 15 years ago, a computer program he built where it was connected to a piano and he got in a jazz pianist to play something.
37:18So this jazz pianist would play like, ding, do ding, do ding, play a little riff. And then the computer, you'd see the keys moving on the piano, the computer would try and play something that wasn't the same, but sort of in the same style back to the pianist. and the pianist would take over again. And it was sort of like, you know, having a sort of playing along with each other. And it was really fascinating to watch and how it works. Anyway, the very, the reason I interviewed him was this landmark thing he did, we reported on this, you know, I've talked about it a lot 10 years ago, the first really recognizable AI generated song, if you like, which was called Daddy's Car.
37:53And it must be noted that they trained the AI on the compositions, the songwriting, but not the recordings. So they took a bunch of Beatles songs, which are sort of, well, as he explains, sort of owned by Sony so they could get away with it. But the compositions were owned by Sony at that time. And they trained the AI on it and it then generated a song, which then they got a bunch of human musicians to go and record from the sheet music that the computer generated. and he also then later on when he went to work for spotify um did the same thing but with pete seager the famous us um sort of folk artist with the permission of pete seager's estate and they generated a whole bunch of new new quote-unquote pete seager songs um i think that what's interesting about him was and the reason i recorded a quick interview with him for this podcast was i think he's a lot more aligned with the listeners than you might expect he's very pro artist and very interested in what music is and what it can be.
38:55So we're going to throw over to me now in backstage somewhere, as a band tunes up in the background, talking to Francois Pachy. So we'll come back to you in a minute.
39:07Stu:So I would sort of like to go back. You were talking about Daddy's car and that sort of very exciting period then, and the work you did to create it. And you just spoke here at Music Frontiers on stage about how you train the AI on a catalogue of Beatles songs and you could do that because the project was funded by Sony and they owned the compositions to that. I'm interested in the sense of there was still controversy around releasing the song afterwards even though it seemed to be sort of you were working within the rules. Can you tell us about that? Yes. So when I was there, I had also, I want to say, I was working at Sony, but I also had the funding from the ERC, you know, the European Commission, a big, big project.
39:57And I decided to build something I called LSD, you know, which is a lead sheet database, which I did by myself. I paid people to do this. I didn't ask Sony. I didn't ask anyone, you know. I paid people. I gave them, like, songbooks. And I did the Beatles and Elton John and Jazz, a real book, and Gershwin, whatever. and I asked them please enter all these songs, again the score not the audio and I built and then this database I used them to do Daddy's Car, Hello World and all the research we did because we needed data so this database I built with this money from the European Commission and then we did this Daddy's Car and then we realized oh fuck that we have problems with copyright and we actually did not I knew that there were copyrights but the intent was never to exploit those copyrights and to steal anything it was just to show hey what we can do with AI is really interesting and at that point yes people in the management started to be really not at ease and I thought you know well it's just the wrong people but in fact no it was the beginning of this big wave of people worried really about, deeply worried about copyright being used for AI.
41:17And that was something interesting that you touched on a few times, which was, you said that research, like that has to be at the edges of the law, right? It has to, or near the acceptable point because you're doing something new. And then you later recorded an album with the blessings of the Pete Seeger family, using his voice, creating new Pete Seeger, inverted commas, Pete Seeger songs, this is when you were working at Spotify. But then that was also, it was released, but not pushed and promoted very hard for sort of similar reasons of concern. I mean, so that's, and that's something we're seeing today as well, this sort of anxiety around copyright and yet an enthusiasm for the technology.
42:03How do you sort of balance that up? Yeah, I think it's not rational at all, indeed. the only motivation that I had and we had in the team and especially this musician called Skiger, the French guy, Benoit Carré, was, hey, let's try to do things which are interesting musically, you know, and let's try to show that the technology we are doing is able to produce interesting, valuable musical stuff. And we didn't try to sell it, you know, to make money, just to show that we are progressing in our understanding of what makes a song interesting, that kind of stuff. So we were completely not into the game of stealing anyone's...
42:44Again, and as you said, we had the right from the family of Pizziger in that case. But at that time, it's hard to remember now, but it was 10 years ago, something a bit less, 8 years ago. It was really the beginning. People didn't know what to think, right? And now things have evolved into a kind of war. Okay, well, you have like two camps or maybe more than two, I don't know. And I'm not in that war anymore. I'm not interested in that. But I think maybe we have been naive or we have underestimated things. But I still think the problem of making a good song in the style of someone, of a copyrighted someone, is a very interesting problem.
43:28So if you can do it, then you can always ask the right to the guy. Yeah. When you think back to that experimental time where you were doing these projects based on intuition and feeling and care about music, you're a musician yourself. And then you look at now what we sort of as a culture consider AI music to be, which is huge monolithic platforms spitting out millions of plausible enough sounding songs. What do you feel about that and how it's changed? Yeah, I think the original goal that we had, and not only us, but many people. For instance, I could mention the Magenta team at Google. When they were created in 2014, maybe, the goal was the same.
44:18Like, do interesting stuff. You know, study what's an interesting sequence. So the goal was very different. So what happened is that the technology worked so well that the initial goals were shifted to industrial applications, problems of industrial applications. And these were not the goals we had really. But that's life and it happens very often. You start by a research question and then you end up with something that has a very concrete application. That's not exactly what you wanted, but that's life. That's the definition of open-ended research. you never know what's going to happen. Like I said, you were a musician, and we heard some examples on stage of AI music that you worked on.
45:00And to me, what I found fascinating was that the song sounded quite nuanced, and there was a lot of nuance in the sound and the compositions, of voices and silence and things like that. And I've obviously heard a lot of, let's call it today's AI generated music, which can feel fairly bombastic and one note in that sense. Have you played with those kind of big platforms? And what do you think that they do well, first of all? I know, of course, I play a lot. Well, I don't know. It's a good question. What do they do? So first of all, the lyrics is incredible. but the lyrics, very often you do it with ChatGPT and okay, but the lyrics are very good, I think.
45:53They are to the point, you know, you ask to talk about this and that, and it does it usually quite well. And the song is, the song, the sound is, again, is very good production-wise. It's like almost faultless now. And there is all the gimmicks of the style out there, you know, the intro, the special sounds. recently I generated something in the style of popular Greek music of the 50s, you know, and the Greek people said, my God, he even has the accent of taxi drivers in Athens, right? Which I didn't, okay. But so, yeah, it's good production-wise, it's incredible. And composition-wise, it's very, very conventional.
46:36That's what I would say. And it fits with what many people want. So that's why it was so popular. And then what could be improved? Because we've seen, for instance, in the recent week, I think it was Suno, released a version of their platform that is the wild version, which is supposed to tap into a sort of more unpredictable form of music. And it still feels familiar to the rest of the type of product that it creates. So what could they do better? And how would that work and sound? I think that, so first of all, I don't think anyone knows the limits of diffusion models, not more than we know the limits of LLMs.
47:18You know, every day or every month we are surprised by, look at what happened in math, for instance, two years ago, the mathematicians would say, oh, no, LLMs, it's bullshit. But now they are like, oh, fuck, we were wrong. So I don't know the limits of these systems. But what I think is that if you want to make an interesting song, as interesting as the song I was talking about, like by Jobim, McCartney and many, many others, then we miss the basic ingredients that we don't have in those algorithms. That's what I think. I don't have a proof of that, but that's what I think because again, good songwriting is very often not only about sampling, like going to the next, next note and next chord, but it's also about solving problems and anticipating things and stuff like that.
48:03and those algorithms by definition don't do that. So I would say, you know, I don't have a proof that they will never be able to do that but I think we need other kinds of algorithms or maybe enrich those algorithms with other things especially for controlling them, for saying, okay, I want this, I don't want that, I don't want diminished chords or I want diminished chords. No way, you know. They cannot do it because they don't know that there are diminished chords in which songs there are and that kind of stuff. Maybe one day they will know. We'll see. We'll see. It's not obvious because those technologies are, I was discussing this with a student just before, they are very good at sampling.
48:44They are not good at controlling. It's very hard to control. When you look at AI music now and with those models in mind and what people are doing with it, what do you think AI music is really for, like now, in a real sense, a human sense.
49:04Stu:What applications can you see, AI-generated music really being used for? Obviously, we're seeing people use it for fraud, but if we take that out of the equation, is it for, I don't know, people who think they can't make music, letting them make music? Or is it people remixing music that they like? Is this what it's for? Or is that just a very simple application of a complex technology. It's probably what Morricone call like functional music. I want a song for the birthday of my wife or whatever. For those occasions, it works really well. But it's also used by professionals now. I'm working on that also with a friend.
49:49Like, you know, when someone comes to you, a professional producer, and he says, oh, I want a song for this singer. and how do you say in words what you want? It's very hard. So you use Suno to create five or six versions of stuff just to help the conversation. And the guy, oh, that's the kind of stuff I want. And then you gain a lot of time. The guy say, ah, okay, I see what you mean. That kind of sound, that kind of rhythm. Okay, and then you can do the conventional way or you can extract tracks and replace and do all sorts of stuff. Actually, it's a lot of work to use AI in that kind of environment, but it can help, I would say, essentially guiding the conversation between the producer and an artist.
50:31And you know this conversation is very often very difficult because when I started, I played a bit a long time ago, I was like playing piano and the guy said, oh, I want chords which are a bit more sharp. What the fuck do you mean? There are already sharps in there, right? So for that thing, it's very helpful. It just speeds up the understanding. It solves the play it faster but slower problem. You were working at Spotify for a while, leading their development around that sort of research into technology. I'm not asking specifically about Spotify perhaps, but big streaming platforms are a little...
51:14They're trying to figure out how they should use AI-generated music. Should they treat it the same as human-generated? Is there an acceptable level? But how would you like to see streaming platforms like Spotify do something with AI music? There must be opportunities, like 24-7 infinite-generated streams. Would you like to see them doing that? And is that what they should be doing? So first of all it's true that the beginning was wild. They were like, okay, let's try to do AI and generate music. And then they realized, oh, this is going to raise some problems. So they stopped. And now they have done something which I think is quite smart.
51:57They focus on covers. Which means that they have a deal with the artist. The guy or the label say, okay, it's okay if you do covers with AI for that song. So they do things in a very restricted domain. and then everything becomes legal, which is their obsession now, is to be legal because they want to be seen as the good guys and they can't do any otherwise anyway. So they have found, I think, an interesting niche of making covers with AI. We'll see whether it works and things like that, but they have to fit with the laws now. It's no longer the jungle era that there was like 10 years ago. And when you look at the space now, And people have very strong reactions about AI in general, and they have very, very strong reactions about AI-generated music.
52:47Is there any one specific myth or belief or misunderstanding that you think has taken hold that frustrates you and you'd like to clear up? Well, the thing I said before was like, you know, AI is fed by what the works have in common. So if you complain, then you should complain, why do we do humans do we do so much things which is so similar in the first place that's one thing but then no i i i don't know what should be done i i just stick to my point if you are interested in a technologies that help doing good songs there is a lot of space you know the problem is not solved at all and today the premise shifted to something like to becoming a kind of commodity you know Everyone can do songs.
53:38That's all right. But we should not forget that music, even mainstream music, is not only about that. There are lots of... How do you make a song that survives, that will be played in 10 years or 20 years? That's not something that these technologies can do. I don't think so. You mentioned on stage that a sign of a good AI-generated song is one that you start to see people wanting to do a cover version of. and we haven't seen that yet. What other signals do you think there would be of AI-generated music sort of crossing over to a new level of acceptance? That one, for instance. Precisely that one.
54:18No, I mean, I don't want to be critical because I know people who love some songs which are completely AI-generated and I don't see the problem with that. I mean, there are legal problems, maybe. But so I think the AI is already able to do things that touches some people. But I'm talking about songs that make history, right? That are so good. And it's like in math or chess. The AI does things that humans can't do now. In almost every domain. So I'm waiting for AI to do songs that humans can't do. That's what I'm waiting for. And I'm not saying it will not happen. I hope it will happen. I'm very curious to see what it will be.
55:00But it's not there yet. And the final question then, you're still working in this space, you're doing research and making new things happen. Which direction are you looking in? Where are you trying to take your research? You mentioned that you can essentially work on your own now instead of having to have a room full of 15 people because of AI coding technologies. So that's quite exciting because you are limited by your capacity to think of things. So where are you trying to take it? I talked a bit about that. I'm trying to go in the composition domain, not sound. Production is almost perfect now.
55:41How do I create a song, even like a jazz standard? It's so hard. A good one. A jazz standard is a song that all the jazz musicians in the jam session they want to play. Because they think it's good because it's interesting harmonies and stuff like that. A good bossa nova, as good as the ones that we know. A good mainstream pop song that people can whistle, you know, because it's so nice. That kind of thing. That's where I want to go. And I'm saying that the technology we have now, Transformers and others, they are not enough to do that. They're not enough. And as you said, it's a very, very exciting time for researchers now because precisely they can work alone or with two people.
56:27You take two good researchers with Codex and Cloud, I mean, they do miracles. They do incredible things. You don't need teams anymore. And I wonder if that's where we might see this great first great AI song come from, because you don't need to know the technology now. You can be a creative person and be liberated by that, perhaps. Well, that's a debate. I mean, how far can you go with coding without knowing a bit about coding? I think you still need to know quite a lot of stuff, but I don't know. I mean, anyway, yeah, maybe people who don't know much will do things. Probably, probably. It's still, you know, it's like it's changing every day.
57:05So, you know, maybe next year will be completely different, you know, with agents and with whatever will come up, you know. But it's very exciting for people who have ideas. Is there, final, final question. Is there one thing that if you achieved it with your work at the moment, you think, okay, I've really satisfied something. I've satisfied myself by achieving that thing. a song that McCartney is still alive, but others say, oh, that's a good song. That's enough. That's enough. That's a good place to leave it. Francois Pache, thank you very much. Thanks. Okay, so there we go, Stu. You've also put a new story up about this.
57:48Just quickly, we will talk about this more, by the way, in the lock-in in a few moments, folks. So for those of you who are super fans, we will go over this in a little bit more detail, discussing it from by the bar. But what did you think about what he says about his views on AI music and what's happening now?
58:06Stu:Yeah. Do you know what I thought was interesting? I learned most about human songwriting, actually. I thought that his argument basically that AI models, current ones, can produce flawless, conventional sounding tracks. But he seems to be saying they haven't solved the real challenge of true musical composition. And I thought he was talking about this idea of songwriting is not just, well, this chord comes after this chord, this melody works in this way. It's not just a structural bit of blocks. It's about anticipating and problem solving and making these deliberate choices, isn't it? And that was interesting to me, saying that there is more to human songwriting than just what goes after what.
58:46Stu:And he seems to be saying that's what current Aeo music is. It's not solving problems, it's not doing what humans do, which is kind of almost heartening. But then he's like, I believe this is what with a soul. He didn't think it's impossible. He wasn't saying it's not possible for doing that. He's saying it hasn't done it yet. Yeah, I thought he was fascinating because he was very clear that he didn't really care about the legalities of it. He was really interested in making technology that did something. He wanted to really make a really, really good song that a human wasn't involved with. And his benchmark was like, you know, if Paul McCartney liked a song that was made by a computer, then I think that's an achievement.
59:19Because from his perspective, all songs that are truly good are additive to humanity and i think by definition what he's saying is that there are not yet any truly good ai generated songs because we don't feel that we are our music the general consensus is our lives have not been improved by ai music there's been some good attempts but nothing that really makes us go wow i'm really pleased that exists in my life and he said one more interesting thing we'll talk about this more in the in the lock-in which is he said that actually really good songwriters won't share with you that final bit of data.
59:54We can sort of use machines to sort of learn from their songs and stuff like that, but they won't share their secret sauce. So he said that Paul McCartney, if you ask him, won't explain his songwriting process to anybody. And that's not because he's protecting his intellectual properties, because he as an artist does not want to think about it or discuss it. He doesn't want to say, In case you miss up. In case, yeah. In case it stops working. In case he kills the goose that loads of gold. No. So I wonder if there's actually some things that will be forever unknowable that will only exist in human brains and people won't want to talk about it just because they don't want to stop it from working.
1:00:31Anyway, talking about musical genius, Stu, and finally, Lucy in the Sky with Diamonds, Mr. Tambourine Man, Common People by Pulp, and now The Ace of Spades. What links those four iconic tracks? This is like an only connect question from the quiz show.
1:00:50Stu:Well, what links them is they've all been covered by William Shatner. Wow. So he, I mean, the first three of those were from his albums from, well, first few back in the day. And recently he did it by one with Common People. And now he's basically, he's formed a metal band. So it's William Shatner and the Uckers, I believe. So I believe he's not quite, he doesn't want to swear. Yeah. And they, I think they played a club in Chicago because they're going to be playing a festival called Brightfest. And he's got an album coming out called something like What the F is Heavy Metal, where he's got like, I think it's like Brian May and Rob Howe from Judas Priest and like all kinds of metal luminaries on it.
1:01:32Stu:And so basically he played this club, it's on YouTube, you can go and find it. And he covered the Ace of Spades, he covered Enter Sandman as well. And if you've ever heard any William Shatner music, it's like his very, very, very, very unique vocal style with a flair for the dramatic. And the thing is, he's 95, one. Which is remarkable, by the way. He's been nearly into space in recent years, and now he's fronting a metal band. So, you know, if I'm doing that when I'm 95, I'll be very happy. And he seems to be having a brilliant time. It's not like someone has shoved him on stage and said, this will get some money, do a metal band.
1:02:14Stu:He seems to be having a time of his life playing with this kick-ass metal band, covering songs that he admitted he knew nothing about until recently. He's not like a lifelong metal fan or anything, living out a dream. He just discovered metal recently. He's like, right, for a band. Yeah. It's quite something. I will post a video to William Shatner doing Ace of Spades in another podcast, but it is really something and you must watch it because it really is. It does look like a 95-year-old man who, by the way, looks pretty good for his age, I will say. It looks like a 95-year-old man who recently discovered heavy metal and is now quasi-singing them with a really good bunch of musicians.
1:02:53More of that.
1:02:54Stu:Have you ever seen... Oh, what's it called? um what's that it's a casino in hard rock cafe in las vegas i once went to a trade show there in las vegas and i went with this it was like rock karaoke and they had a real crack musicians backing band wow okay and anyone could come up and sing in front of them you know they were like and it was all like tech conference delegates who were going um but it's a bit like that but i'm quite fond of him now like i've seen him interview with people who try and get him to political views, going back to our Ed Sheeran start. And William Shatley is very good at talking about, well, you know, when you've been thinking about space and life, you look at the Earth and say, we're all one people, aren't we?
1:03:36Stu:It's slightly kind of cliche, but it's also quite profound. He's very much like, shouldn't we all be getting along? And he could be a 95-year-old massive reactionary, and he doesn't seem to be. He seems to be very open-minded, curious, and kind of having fun. Interesting. Well, there you go, folks. I will put the link to that, blood the podcast, and check it out. That is it from us for this week. Thanks so much for listening as ever. If you're enjoying the podcast, we would love you to spread the word a bit with a like, a follow, a subscribe, and a share. All of the above, hypothetically, which really does help us.
1:04:08And thank you for doing that. And a huge thanks as ever to those of us, those of you who support us on Patreon and become super fans. If you would like to get 20 or 25 minutes more blah blah from me and Stu every week, which occurs immediately after the show, you can go to patreon.com slash the price of music and for the price I would say if you live in London for the price of half a pint every month you can get all that extra stuff alternatively if you'd like to get in touch with us about anything we've talked about today or you want to cancel Stu for anything he said earlier or any questions on the music industry then you can drop us a line at the price of music podcast at gmail.com it's the price of music podcast at gmail.com all that is a red And we have a very good letter today, Stu, in the lock-in, which is happening very shortly.
1:04:56And that's it. Thanks for joining us. See you next time.
From the publisher
It's a MEGA-BUMPER episode this week, as Stu and Joe not only go over the biggest stories of the week, but also track down the man who pioneered AI generated music – and give him a good grilling*...
(*it actually turns out he doesn't like most AI generated music either...)
This week on The Price Of Music:
→ Just how many records were found by police when they raided the factory owned by a British businessman who’s just been sent to prison for vinyl fraud?
→ The show goes on for Ed Sheeran in his US stadium tour, but without any support acts or backing band. This is the fallout from the decision to remove support artist Macklemore from the tour after he spoke out about Palestine from the stage. Sheeran is taking the brunt of criticism for that decision, but is this fair?
→ In news that will surprise absolutely nobody who’s been on the internet this year, Oasis are playing some more concerts next year. But tickets WON’T be going on general sale. Why not? Plus, Joe explains his "Oasis will release a new album" theory.
→ AI music pioneer François Pachet speaks exclusively to TPOM...
Joe went to the Reeperbahn conference in Hamburg, and speaking at it was François Pachet, the man who helped pioneer AI generated music (so it’s his fault).
Jokes aside, he was fascinating to speak to, because he's a musician himself, and is more critical of the music industry's approach to AI music and of the AI music platforms than you might imagine.
AND FINALLY…
→ William Shatner is 95, and he's singing (kind of) The Ace Of Spades with his new band... (https://www.youtube.com/watch?v=qzTfH3MZZ84&t=94s)
And in the special post-show lock-in section just for our Patreon Superfans, Stu and Joe prop themselves up at the bar – in this week's bonus material:
→ More thoughts on the interview with François Pachet, AI music pioneer (and huge Beatles fan).
→ Listener Gez explains his unusual home record filing system that Stu and Joe both appreciate; and an approach to CD filing that also makes them both seethe.
→ SHATNER! We've done "what other songs would we like William Shatner to do" before; but which other celebs would we like to see pivot to cover songs, and what would those songs be?
→ Joe proposes the idea of forcing politicians to sing the songs they claim to like, like David Cameron singing “This Charming Man”, and Andy Burnham covering "Rum, Sodomy and the Lash".
→ UK PM Andy Burnham's top 13 albums, which Stu and Joe appraise (mostly enthusiastically):
The Beatles – 1962–1966 (The Red Album)
The Smiths – Hatful of Hollow
The Pogues – Rum Sodomy & the Lash
The Stone Roses – The Stone Roses
The Wedding Present – George Best
The La's – The La's
Billy Bragg – William Bloke
Radiohead – OK Computer
Doves – The Last Broadcast
The Strokes – Is This It
Big Thief – Capacity
New Order – Power, Corruption & Lies
Courteeners – Falcon
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As ever, we welcome your feedback, emails and – in particular – any questions you might have about how the music biz works!
Email us: thepriceofmusicpodcast@gmail.com
See you next week!
Stuart and Joe
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