Fixing AI's Branding Problem + Advice for Anxious Public Speakers

0:00Monday.com AI agents took over my work. And I absolutely love it. Chasing deadlines, writing status reports, updating stakeholders. Agents handle the daily grind now. I stay in the loop only when it matters. Create your own AI agent in minutes on Monday.com. When you need to build up your team to handle the growing chaos at work, use Indeed Sponsored Jobs. It gives your job post the boost it needs to be seen and helps reach people with the right skills, certifications, and more. Spend less time searching and more time actually interviewing candidates who check all your boxes. Listeners of this show will get a$75 sponsored job credit at Indeed.com slash podcast.

0:37That's Indeed.com slash podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed sponsored jobs. When it's time to scale your business, it's time for Shopify. Get everything you need to grow the way you want. Like all the way. stack more sales with the best converting checkout on the planet track your cha-chings from every channel right in one spot and turn real-time reporting into big-time opportunities take your business to a whole new level switch to shopify start your free trial today

1:19welcome to office hours with prof g this is the part of the show where we answer your questions about business, big tech, entrepreneurship, and whatever else is on your mind. If you'd like to submit a question for next time, you can send a voice recording to officehours at propgmedia.com. Again, that's officehours at propgmedia.com or post your question on the Scott Galloway subreddit and we just might feature it in our next episode. Let's get into it. Our first question comes from Reddit user hotsinger4266 who asks, by the way, I've not seen or read these questions. I love your takes on branding and 100 % agree on the brand around AI has plummeted for good reason in recent months.

1:54Without specifically mentioning a model company, what recommendations would you make to improve the sentiment around AI? Stop asking for bailouts. Say you're going to age-gate it. Don't lend your models to character AIs. Say you're not going to have porn or you're going to age-gate porn. Maybe cooperate with a great university such as Berkeley or there's another great university in the Bay Area, University of San Francisco, get that little bit of dig at Stanford. So I would try and, I don't know, get Altman to shut the fuck up. He keeps saying dumb shit. So I don't know, just try and be good citizens.

2:39I don't, I've said that I don't think it's these companies' fault. I think that these companies are doing what they're supposed to be doing. They are doing whatever they can legally to maximize profits or revenue growth and shareholder value, which is all they care about and all they should care about. It's the government's job to regulate them. So I think it's not what these companies should do. It's what the government should be doing. In China, 75 % of the citizens there feel good about AI. In America, it's the opposite because there's a general sense that they can trust their government there.

3:17They've put in age limits. They've put in job protection. so people feel optimistic about AI's upside and aren't worried about the downside. Whereas in the US, we have people including Mr. Wonderful, Kevin O 'Leary, who I actually have enjoyed. I've been on a couple of debates with him and I've enjoyed the discourse. He is exactly the wrong person for these data centers. And there's a general feel that there's gonna be another bailout of these companies who wanna hold onto their$800 billion plus valuations despite the fact they're spending against a valuation or spending against a future of demand, which isn't materializing.

3:48So I would say AI has become this giant bet by the administration, and it's gotten so frothy. And so far, the kind of indications of AI are, it seems like some people are getting very rich, and all I know is supposedly my electricity bills are going to go up. I think this is more the fault of the government than it is the specific companies. Sam Altman has made some stupid, tone-deaf statements, but, you know, welcome to being a CEO. but I think it's the externalities of the notion that they haven't positioned it correctly. Because if you think about, I mean, the AI framing is pretty ugly and, or the Acura framing, and it's the following, that these companies are essentially ingesting the entirety of the world's written work.

4:35They are then strip mining it and selling it back to the people. And they've done this without the consent or compensation of the people whose work they're borrowing or stealing, and then they strip mine it and sell it back to the people who are about to be laid off because of what AI is doing. That's just not a great narrative. So I think that they should be working with the government to create trust around employment. I think all the catastrophizing they've been doing, this is something they can do. Stop catastrophizing and telling and stop stop saying this is more powerful than nuclear bombs, because if it is, it should be regulated.

5:11We wouldn't let Oppenheimer sell bombs into China or into Mexico. Talk about the upside more. And then I just think the senior management here has done a really shitty job. And all of the discussion around the AI job apocalypse from Dario and Sam, so far it's not happening. And also it feels more like a fundraising tactic to justify the token spend at companies looking for efficiencies, which is Latin for layoffs. So some tone-deaf statements from the companies. Be more concerned proactively about some of the harms. Some of it is unfair. Actually, AI, interestingly enough, is a bit of a moderating force.

5:47Social media takes people to the polls. What's interesting, I find fascinating about AI is it's actually moderating. It creates more centrists. But I think the decline in the brand that is AI is mostly about them getting out over their skis and creating an environment where it feels it's very much a bubble and similar to technology. The future is here, but it's just not evenly distributed. But I think the person who's really fucked up AI, the brand, is the president by not giving people any sense that it's a fair game, surrounding all these people at the White House, talks of a bailout, talks of an investment, and no regulation.

6:27It just feels like here we go again. And the government is now a giant bet on AI that's responsible for 93 % of GDP growth, 75 % of earnings growth. So people think, okay, people are getting rich, but I'm not one of them. And my electricity bills are supposedly going to go up. And these individuals don't seem that concerned with the labor force. Long-winded way of saying, I don't really know, but I think the brand has more to do with public policy than anything the individual CEOs are saying themselves. Journalist Jasmine Sun defined AI populism as a worldview in which AI is viewed not only as a normal technology, but as an elite political project to be resisted.

7:08Hmm. The core problem, the backlash against AI is diffused across many companies and many harm simultaneously. Jobs, energy, misinformation, kids, creative displacement. There's no single actor who can earn back trust on behalf of the entire category. I think that's really insightful. According to a 2026 NBC poll, 46 % of registered voters hold negative feelings toward AI versus only 26 % positive. According to Pew, only 10 % of U.S. adults say they're more excited than concerned about AI in daily life. 50 % say they're more concerned than excited, from 37 % of 2021. The contradiction here is that despite the fact trust is declining, usage is actually up.

7:46Two-thirds of people globally use AI regularly, but only a half are willing to trust it. 39 % in advanced economies. Since 2022, willingness to rely on AI has fallen from 52 % to 43%, even as adoption has surged. What's the model of the benchmark? Nuclear, right? In 2019, the share of Americans who viewed nuclear power plants as unsafe overtook those who viewed them as safe for the first time in Gallup's decade-long trend. In the same year, support for nuclear power fell to 49%, below the 62 % record high from 2010. Then, it recovered, not through a PR campaign, but through necessity by 2025, support for nuclear reached 61%, just shy of the 2010 record as major companies, including Google, Microsoft, Meta, and Amazon, pledged to expand nuclear power to meet surging, wait for it, AI data center energy demand.

8:32A 2025 industry survey found that among people who feel very well informed about nuclear energy, those strongly favorable outnumber those strongly opposed, five to one. In sum, nuclear did get liked back into, you know, the Cool Kids Club, it got needed back into favor and understanding followed. Another analogy, the Meta and Cambridge Analytica scandal. Belief that Facebook was committed to privacy fell from 79 % to 28%. Shocked it's that high. And the usage barely moved. Facebook's monthly campaign active users grew 2%. Engagement dropped 20 % after April 2018, but the user base itself kept growing.

9:09In sum, a lot of the trust makes for great headline news, but it doesn't really have much of an impact oftentimes on the economics and the shareholder value. I think the word is out that Mark Zuckerberg may not be concerned with the well-being of your children, but the only brand reputation he needs to cement is someone who increases earnings and increases the share price. That's the ultimate brand in a capitalist society. So I don't know if anything's going to change here. And the weird thing is, from a stock perspective, I'm not sure it needs to change. So this data center build out will not happen at the same rate for a lot of reasons.

9:42I think demand is going to collapse, but also because the brand has been managed so poorly. Appreciate the question. Question number two also comes from Reddit. BoulderMaker says, hey, Scott, my career has finally hit its stride. Okay, well done. And I've started to receive invites to speak at events and join panels at conferences. However, I've turned down more opportunities than I've accepted because I find myself feeling extremely self-conscious and awkward in front of large crowds. I've shared this with a few people who assure me they couldn't tell, but it still feels like a major blocker on my potential.

10:12I'm so jealous of your incredible confidence, like ability and ability to command a room when you speak. Do you have any advice or suggestions on how to calm the nerves? Thanks for all that you do, particularly around setting a positive vision for masculinity. As someone who didn't have a great role models, it means a lot. You're being very generous. Thank you. So DLD 2015, I get on stage, I start talking about trends. I feel weird. I start sweating. I start gulping for air. And I thought I was having a heart attack. I wasn't. I was having a panic attack. I was about to go on Bill Maher for my first time.

10:46And I was trying to, as they pulled up, he does this interview. Then he comes back and says, and now on the panel, joined with Larry Wilmore and NYU professor Sky Galloway. And the thing actually physically moves. And as it was rushing forward, I started swallowing hard because I was worried I was going to throw up. I was so nervous. So boss, panic attacks, being nervous, that's just part of it. A couple of things I do. One, you know, try and prepare, try and come up. If you have the benefit of slides, go through the slides such that you feel like you are, you get more confident and you're excited to give the presentation.

11:24I mean, preparation doesn't absorb some anxiety. Let me summarize. Yeah, welcome to public speaking. You're going to get nervous. Everyone gets nervous. There's some mental tricks. Imagine there's one friend you know in the front seat and you're speaking with that friend on a more meta level. No one cares. Even if you were to have a panic attack, everyone goes, oh, he's having a panic attack, and then they go back to thinking about themselves. Preparing such that you feel really confident about it and you have slides that kind of help you kind of get through it or frame it. If your doctor recommends it or you feel like it helps, beta blockers.

12:03I'm not going to recommend alcohol. I'm just telling you authentically that's helped me a couple of times. Not a lot, but like a beer before I speak. And recognizing that you are more like people than you aren't. The majority of people who get up in front of people get very nervous. So So time, practice, see what hacks work for you, and forcing yourself to do as much of this as possible. Because ultimately, I speak about, I don't know, 40 or 50 times a year in front of crowds ranging from a board of directors to 10 ,000 people. And every year, the likelihood I'm going to have a panic attack seems to go down.

12:40Also, a weird thing, I tried to reverse engineer. I did some data around it. I get about one every two years, three years. Jet lag. So if you have a big speech, try and get there a day early. Also, I found working out the morning helps, sweating, getting some sunlight. So I don't know. I don't know if I have a solve here other than to tell you you're not alone, my brother. Thanks for the question. We'll be right back after a quick break.

13:12Support for the show comes from Upwork. Here's the thing about scaling your business. It doesn't happen in a chamber. You'll eventually reach points where hiring quick expert help isn't just necessary. It's the key to unlocking new growth. For that, you can turn to Upwork. Upwork is a one-stop platform to find, hire, and pay expert freelancers across more than 125 categories. Find talent and start filling those skill gaps. Launch projects faster and scale support up or down without committing to full-time headcount. You can browse profiles, review people's past work, and get help scoping the role.

13:44are confidently while sticking to your timeline. Upwork also has business plus, which lets you access the top 1 % of talent on Upwork with AI powered shortlisting. You'll get matched to the right freelancer in just under six hours, no more endless searching. And when it comes to operational stuff like contracts and payments, Upwork has a handle on all of it. That way you can actually spend more time planning your next move. Visit Upwork.com slash Prop G right now and post your job for free. That's Upwork.com slash Prop G to connect with top talent ready to help your business grow. That's U-P-W-O-R-K dot com slash Prop G.

14:21Upwork.com slash Prop G.

14:29Support for the show comes from Shopify. So you finally landed on that million dollar idea for a business. Congratulations, the hard part is over. Especially if you make the smart move and use tools that were designed to make running a business easier. Enter Shopify. Shopify powers millions of businesses worldwide, from household names including Mattel and Jim Sharp to small businesses just getting started. You can choose from hundreds of beautiful templates that you can customize to match your brand. Set up as fast as built-in AI tools that write product descriptions and headlines and help you edit product photos.

15:01Let Shopify be your commerce expert with world-class expertise in everything from managing inventory to international shipping to processing returns and beyond. As you grow, Shopify grows with you. That means you can handle more orders, expand to new markets, and do it all from the same dashboard. Plus, Shopify gives you everything you need to sell online and in person. With Shopify, nothing stands between your idea and a real business. So go make it one. Start your free trial at shopify.com slash prop G. That's Shopify.com slash PropG. Shopify.com slash PropG.

15:59your supplement routine once and for all. In a single drink, it was formulated to replace 16 separate supplements. And instead of paying an arm and a leg for it, it only costs you$2.61 a day. I have tried IM8. I personally love it. I drink it before I work out. It feels hydrating. It makes me feel healthy. And so for that reason, I would highly recommend it. Go to im8health.com slash profg right now or click on the link in the description and use code ProfG for a free welcome kit, five free travel sachets plus 10 % off your order. That's code ProfG at im8health.com slash ProfG. That's code ProfG at im8health.com slash ProfG.

16:43These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

16:57Welcome back. Question number three comes from Jake VV. What is the political stance or take that you feel strongly about that you realize now is wrong or misinformed? We need a bigger boat. I think I grew up, there's a bunch of them, or they've softened or modulated, I would say. DEI, I used to think that DEI, as a progressive, you kind of sign up or a conservative, you sign up for a certain narrative. I've now come to believe that DEI is no longer effective. Six years ago, 12 Black people at Princeton, Harvard, and Yale combined, now 54 % of Harvard identifies as non-white. I think it causes a lot of problems, accidental racism, people stereotype, this person didn't deserve to get in here.

17:41So I think affirmative action should be based on, I think it should have an adversity score. And that is Trevor know when Barack Obama's kids don't need help, but some white kid in Appalachia whose father's incarcerated and mother's addicted, that person should get a hand up. So I believe in affirmative action. I just think that usually DEI, when you have a DEI department, it usually means you're in already one of the most diverse, equitable, and inclusive places. So I've kind of changed my mind on that. I used to think that tax rates shouldn't be above 40 or 50 percent, that that would disincentivize people and that capitalism and profit.

18:18I now think if you make, say, over $10 million or you're, I just don't see any reason why we shouldn't have 50, 60, 70 % tax rates, because the idea of a tax is that it's not that taxing. Above a certain amount of money, you get no happiness, but that money used for whatever it was, universal pre-K or universal healthcare can make a lot of people much happier. So I've become much more progressive or much more, or believe in a much stronger progressive tax rate. And I still believe in an assault ban, an absolute assault ban, gun, excuse me, assault weapons ban. I do understand now a little bit more about the importance of the Second Amendment, which is weird for me.

18:59I used to think I wanted, you know, I've always said I'd like to ban all guns. I don't, I think I've softened on that, recognizing it's kind of part of our heritage and most licensed trained gun owners are actually very responsible. I've changed on that. I think we should lower the drinking age. I probably wouldn't have said that a few years ago. Yeah, I don't, I used to think, you know, free trade, total maximalist. Now I think that there's probably asymmetric trade, such as with China, where we need tariffs. I think that's one of the few places, things Trump got right, not on tariffs, but on the need or recognizing the asymmetry of trade around China.

19:43I think I've just modulated. I've kind of come to the center a little bit, a little bit more. Anyways, I don't, there's not like one thing I've done a 180 on, so I'm trying to think about it. Something else I've changed my mind on is not free speech, but I think anonymity is something online. I used to see a lot of value in that. I think that there should be verified anonymity. In other words, if you want an anonymous account on Facebook or on Instagram, it should be verified that the person behind it is an actual person. So I think that privacy or anonymity is overdone. And I used to be a total free speech anonymity zealot, and I've softened on that and think that if you can put in an anonymous call to child services saying that Mayor Pete across the street is abusing his children and a team shows up and separates them from their children, that they have an obligation to investigate the people who made the call.

20:42And if in fact they made the call for reasons that are not valid because they're trying to take revenge of these people who don't believe in their lifestyle, that those people should be prosecuted. In some, I don't think the internet has a free speech problem. I think it has an accountability problem. So I've changed my mind on a decent number of policies. I supported military action in Iran, or the most recent one, I thought that there was a chance to topple the regime, weakening their Navy, their missile launch capability, and giving what I thought was a real likelihood that the people would rise up and kick out who I think has been an incredibly oppressive regime that's created instability.

21:23What I realize now was that this administration and this situation, I vastly oversimplified it and that this was just a terrible idea. So I don't know if my stance has changed, but there's just no getting around it. Those of us who thought it was a good idea were wrong. And to not recognize the choke point of the Strait of Hormuz, to not recognize the complexity of the situation, to not recognize the incompetence of the person making these decisions, specifically Trump and Secretary Hagseth. So I don't know if I changed my view, but I definitely got that wrong, if you will, and I need to own it.

22:01Anyways, I appreciate the questions. Really made me kind of stop and think. That's all for this episode. If you'd like to submit a question, please email a voice recording to officehoursofproftgymedia.com. Again, that's officehoursofproftgymedia.com. Or if you prefer to ask on Reddit, just post your question on the Scott Galloway subreddit and we might feature it in an upcoming episode. This episode was produced by Jennifer Sanchez and Laura Janair. Kami Rieke is our social producer. Brad Williams is our editor. And Drew Burrows is our technical director. Thank you for listening. to the PropG Pod from PropG Media.

22:38Most of us are one good deal away from finally replacing that worn-out rug, fixing up the backyard, or getting the bedroom we actually want. Good news, that deal's almost here. Wayfair's Black Friday in July sale. Get up to 80 % off area rugs and up to 60 % off outdoor and bedroom furniture. Shop Wayfair's huge selection of styles and find the piece to fit your style, budget, and space. Plus, free shipping. Black Friday in July ends July 27th. Shop today at Wayfair.com. Wayfair, every style, every home. Hi, Ryan Reynolds here for Mint Mobile. Are you looking for a beach read this summer? May I suggest your big wireless bill?

23:14It's got suspense, mystery, a slightly flat emotional arc, and a shocking twist where you realize you've been overpaying the entire time. Fortunately, though, Mint's story is better. Every plan,$15 a month, even unlimited. That's it. Happy ending. Zero tears. Give it a try at mintmobile.com slash switch. Upfront payment of$45 for three months,$90 for six months, or$180 for 12-month plan required. $15 per month equivalent. Taxes and fees extra. Initial plan term only greater than 50 gigabytes may slow when network is busy. See terms. Evening. Buyer's remorse. Buy a new car? I'll be moving in. Let's get started.

23:46Sorry, I think there's been a mistake. I bought it from Carvana. You what? Yeah, great price. I even have seven days to love it or return it. So there's no... No, no buyer's remorse. More like buyer's rejoice. I guess I'll let myself out. Congratulations. I mean it. Buyer's rejoice. Buy your car today on Carvana. Limitations and exclusions may apply. See our seven-day return policy at Carvana.com.