No Mercy / No Malice: Short-Form War

4 Nov 2023 · 20 min

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In short

Podcast Episode Notes: The Prof G Pod with Scott Galloway

Episode Title

No Mercy / No Malice: Short-Form War Episode Description: As read by George Hahn.

Key Themes and Discussions

Impact of Social Media on Public Opinion

  • Shift in Narrative Control: Historically, America has controlled the narrative around global issues. The rise of social media, particularly platforms like TikTok, has disrupted this control.
  • Diverging Perspectives:
  • A significant divide exists in perceptions of the Israel-Palestine conflict, especially among different age groups.
  • Statistics:
  • 51% of Americans aged 18-24 believe the Hamas attacks can be justified.
  • Only 41% of those under 29 hold a favorable view of Israel compared to 69% of those over 65.

Generational Attitudes

  • Resistance to Elder Views: Younger generations are increasingly resistant to the pro-Israel perspectives prevalent among their elders.
  • Campus Activism: Protests and sentiments on campuses reflect a growing sympathy towards Palestinian grievances.

Historical Context

  • Comparative Analysis:
  • The discussion draws parallels between modern conflicts and past military actions, such as the bombings of Dresden and Hiroshima.
  • Media Influence: Historical images from the Vietnam War shifted public opinion more than the conflict's military outcomes.

Social Media's Role

  • TikTok as a Platform:
  • Young Americans are spending significant time on TikTok, which skews heavily towards pro-Palestinian narratives.
  • Pro-Palestinian content vastly outnumbers pro-Israel content in reach and engagement.

Risks of Social Media

  • Echo Chambers and Extremism:
  • Engagement with polarized content can amplify anger and division within society.
  • Algorithms may lead individuals into extreme ideological bubbles, impacting public discourse and societal cohesion.
  • Potential Manipulation by Foreign Entities:
  • Concerns that TikTok could be used as a tool for influence by the Chinese Communist Party (CCP) to sow discord within the U.S.
  • Historical context provided regarding propaganda tactics employed by various governments.

Conclusion and Thoughts

  • Uncertain Future: Scott Galloway poses questions about the implications of this shift in narrative and engagement:
  • Are these shifts purely organic, or is there a larger manipulation at play?
  • The potential consequences of a generation shaped by social media experiences and narratives.

Key Takeaways

  • The growing divide between younger and older Americans regarding international issues is significant and expanding.
  • Social media's influence on public perception and political discourse raises both opportunities for greater diversity of thought as well as risks of polarization.
  • The strategic implications of platforms like TikTok could reshape not only personal beliefs but also the geopolitical landscape.

Call to Action

  • Listeners are encouraged to reflect on their media consumption habits and the potential implications of relying heavily on social media for news and information.

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For further inquiries or discussions, feel free to reach out via email at officehours@profgmedia.com.

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Transcript

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0:00Rinse takes your laundry and hand delivers it to your door. expertly cleaned and folded. So you could take the time once spent folding and sorting and waiting to finally pursue a whole new version of you. Like tea time you. Mmm. Or this tea time you. Or even this tea time you. So did you hear about Dave? Or even tea time, tea time, tea time you. Mmm. So update on Dave. It's up to you. We'll take the laundry. Rinse. It's time to be great. These days, every business leader is under pressure to save money, but you can't crush the competition just by cutting costs. To win, you need to spend smarter and move faster.

0:40You need Brex. Brex is the intelligent finance platform that breaks the tradeoff between control and speed with smart corporate cards, high-yield banking, and AI-powered expense management. Join the 30 ,000 companies that spend smarter and move faster with Brex. Learn more at brecks.com slash grow. I'm Scott Galloway, and this is No Mercy, No Malice. For generations, America has controlled the narrative. Social media has busted that hegemony. But the result is not greater truth and transparency. Short Form War, as read by George Hahn.

1:3151 % of Americans aged 18 to 24 believe the Hamas attacks of October 7th can be justified by the grievances of the Palestinians. That's not how most Americans feel, and the disparity in sentiment is correlated with age. This is not unique to the Hamas attack. The older you are, the more likely you are to be pro-Israel. In March 2022, 69 % of Americans over 65 had a favorable view of Israel, while just 41 % of those under 29 did. Worries about increasing anti-Semitism in the U.S. are similarly correlated. 85 % of seniors say it's growing. 52 % of Gen Zers say it's not. Young people are resistant to the views of their elders, And that's a good thing.

2:29As kids enter adolescence, they develop a healthy gag reflex triggered by anything associated with their parents. This helps them develop their own opinions and beliefs about the world. And it's also good for the parents. Because by the time kids are 18, they can be such assholes that everyone's ready for them to leave the house. But that doesn't explain students at my employer, NYU, holding up protest signs reading, quote, keep the world clean, unquote, with images of the Star of David in trash cans. I'd like to think this is a fringe view, but when 51 % of their cohort believe the murder of 1 ,200 people is justified, something more serious is happening.

3:16Young people's attitudes about Israel have been hardening for some time. Months before October 7th, a majority of Americans under 43 were more sympathetic to the Palestinians than the Israelis. Yet during that time, U.S. policy has remained staunchly pro-Israel and American media generally favorable toward Israeli interests. That gap is widening into a gulf between establishment views and those of young people, all of which made me think of Dresden. In 1945, the U.S. and British Air Forces rained 4 ,000 tons of high-explosive bombs on the German city of Dresden for 48 hours straight. The attack was militarily advantageous.

4:09It impeded German troop movement, destroyed a key city center, inflicted heavy German casualties, and as the officers of the U.S. Strategic Bombing Survey put it, quote, left the German people with a solid lesson in the disadvantages of war, unquote. It also destroyed acres of historical and culturally priceless art and architecture and killed 25 ,000 citizens. The Allies considered it such a success that a month later, the U.S. repeated the tactic at an even greater scale on the other side of the globe, destroying 16 square miles of central Tokyo and killing 100 ,000 civilians, making March 9, 1945 the deadliest night in human history.

5:02Four months after that, Truman ordered the atomic destruction of Hiroshima and Nagasaki. Contemporary assessments and public opinion in the U.S. focused on the military advantage gained from these attacks, and little mention was made of the horrific human toll. It had no measured impact on U.S. support for the war or those prosecuting it. What would have happened if the people of Dresden had had TikTok? The same TikTok that is serving me dozens of videos from Gaza, epitomized by a couple taking cover with their innocent child from Israeli bombs. Around them, only rubble. Heartbreaking. Heartbreaking enough to make you hate those behind the bombs, whatever their flag or justification.

5:51For most of modern history, governments and elites have had outsized influence on the narrative, especially around foreign affairs. Outright 1984-style control is unnecessary when words, sounds, and images are only accessible through controlled channels. Corporate ownership of media, access journalism, and bias go a long way in choosing what stories to cover and how to frame them. The exceptions prove the rule. When contrary evidence breaks into public awareness, the impact can be profound. Just three photos shifted U.S. public opinion against the Vietnam War, more than thousands of dead American soldiers or lost battles.

6:44The 1968 image of a South Vietnamese general shooting a prisoner in the head, the 1970 picture of Marianne Vecchio kneeling over the body of a Kent State classmate and the 1972 image of a naked girl fleeing napalm. If you are over 50, you likely can recall these images just by closing your eyes. If you are over 70, you don't need to close your eyes. Regimes that lose control of the narrative lose power soon after. The shift in American opinion about Vietnam brought down LBJ. The Gulag Archipelago fatally undermined the Soviet Union's historical and moral narrative. Ayatollah Khomeini's taped sermons brought down the U.S.-backed Shah of Iran.

7:37All governments seek to shape the narrative. Vietnam was called the Living Room War because media, especially television, brought it home in ways that newsreels never did during World War II or the Korean War. Today's operation is the frustration of Vietnam in miniature. There is little doubt that American firepower can win a military victory here. But to a Vietnamese peasant whose home means a lifetime of backbreaking labor, it will take more than presidential promises to convince him that we are on his side. Morley Safer, CBS News, near the village of Cam Nhi. The lesson the U.S. military took from the experience was a simple one.

8:25It had to regain control of the narrative. It implemented a system of embedding journalists within military units, which, of course, meant what the journalists saw and how it was presented to them fell largely under government control. Embedding put the genie back in the bottle for a generation. but social media, especially the short-form video format popularized by TikTok, has shattered the bottle. Young Americans spend at least 10 % of their waking hours on TikTok, and 76 % of 18 - to 24-year-old Americans are TikTok users, compared to 7 % of Americans 65 and older. That's time they are not spending watching CNN or reading the Wall Street Journal.

9:19And on TikTok, the scale and reach of pro-Palestine content dramatically outweighs pro-Israel content. As of this week, videos hashtagged StandWithPalestine have received more than 10 times the views of videos hashtagged StandWithIsrael. 324 million versus 3.4 billion One TikTok user reported that his stream turned rabidly anti-Israel once he started engaging with such posts and Jewish creators on the platform are reporting escalating harassment. This is cause and effect. Young Americans, see above, are already drifting away from the attitudes of their parents' generation, my generation, toward the conflict.

10:13Young Americans are more diverse than older Americans, and presumably more sympathetic to non-white groups such as Palestinians. And if mostly what you know about Israel-Palestine is Gaza post-2006 and bulldozed houses in the West Bank, your views are likely going to be different from those of someone whose frame of reference includes the Yom Kippur War and Munich. Young people are more prone to make pro-Palestinian content, more prone to consume it, and the wheel turns. Access to more viewpoints and more sources of information is a good thing on balance. despots should not be allowed to disappear their people any more than democracy should be able to firebomb someone else's and the unflinching testimony of a live stream can help stop them but an unbounded information landscape is not an unalloyed good because social media does not favor accuracy or balance or diversity it favors clicks The more engaging and enraging the content, the more clicks it receives.

11:28Is the image I get of Gaza on TikTok more accurate or true than what I see on CNN? In some cases, yes. But on social media, accuracy is incidental. This presents, I believe, two profound risks. Sam Harris said you become where you spend your time. We were discussing Twitter on my podcast. I was addicted to it at the time, and I had noticed I'd become more curt, venal, and reactionary. Also, I was having thoughts in 140 characters. No joke. He pointed out that humans are more influenced by their environments than we'd like to think. If I spend 5 % of my waking hours getting angry on Twitter, I become a 5 % angrier individual.

12:18Same is true if I spend more time with my kids expressing and receiving love. We become where we spend our time. Side note, I am no longer using Twitter. Another side note, still angry and curt. Just as my addiction to Twitter made me more like what I consumed there, sputtering angry hot takes, spending time on the TikTok of hashtag standwithfillintheblank has a predictable effect. The conflict, generations old and woven into the fabric of global politics, is reduced to suffering, anger, and violence. There is a good side and a bad side. Instinctive tribalism kicks in, and young people walk through Washington Square Park with images of the Star of David in the trash, and a six-year-old Muslim boy is stabbed by his landlord.

13:14Social media algorithms identify our politics and then shepherd us into a hermetically sealed bubble, framing our worldview through a window of rage and extremism. We know the first risk is real, and it's playing out. You can see it on your phone and in the street. Our discourse is more coarse, our focus increasingly on what divides us. The second risk is more insidious, visibly only in outline. But those outlines are coming into sharp relief. There is a non-zero probability that TikTok is being manipulated and leveraged by the CCP to sow division in America. That probability is high. It's what we would do and have done.

14:06In the Cold War, both the United States and the Soviet Union engaged in a variety of covert actions aimed at fomenting internal strife. Radio Free Europe, a CIA-backed initiative, broadcast pro-democracy messaging into the Eastern Bloc to encourage dissent. During World War II, Nazi Germany dropped leaflets over American troops that highlighted racial injustices in the U.S., hoping to demoralize troops and incite racial tension. Every nation has done or is doing this, actively. The U.S. itself continues to pursue such tactics to this day. The U.S. Army's 4th Psychological Operations Group describes itself as follows.

14:57PSYOP forces are masters of influence, the core of information warfare. We conduct influence activities to target psychological vulnerabilities and create or intensify fissures, confusion, and doubt in adversary organizations. We use all available means of dissemination, from sensitive and high-tech to low-tech to no-tech, and methods from overt to clandestine to deception. The CCP has control over the most powerful yet elegant weapon in the history of propaganda, and the default position is they, i.e. the CCP, are not using it? I have stated this view before. China cannot beat us kinetically or economically, but it can beat us by tearing us apart from the inside.

15:54TikTok, in my view, has the potential effect of several carrier strike forces. A 21st century Trojan horse that also generates$100 billion in annual revenue. I was at the White House this week for an AI summit. Government officials are not allowed to be on TikTok for security reasons. This comes at a cost, as I believe they'd be more alarmed at the skew of information. It's a common misconception that propaganda is like advertising. A barrage of messaging favoring one side or attacking another. Uncle Sam telling you to buy war bonds or black and white movies of Aryan youth saluting the swastika.

16:43That's not how China would use, is using, TikTok. The more elegant strategy is to atomize the enemy, us. Find small differences of opinion and broaden them. Carve off slices of support for a longtime ally, one demographic group at a time. The Nazi propagandist Goebbels wrote that the purpose of propaganda is to generate, quote, volcanic passions, outbreaks of rage, to set masses of people on the march, to organize hatred and despair with ice-cold calculation, unquote. Xi Jinping has described the Internet as, quote, the main battlefield in the battle for public opinion, unquote. And in 2013, he said, quote,

18:10Quote, new means and methods of modern media. Unquote. ByteDance employees have confirmed the CCP has backdoor access to American TikTok user data, which it has used several times. In addition, the CCP has refused to let TikTok's parent company, ByteDance, go public for national security reasons. FBI officials have themselves stated TikTok could be used as an aggressive weapon against the U.S. and China's enemies at large. In sum, the CCP's manipulation of TikTok is hiding in plain sight. The CCP's Oppenheimer moment was the fusion of TikTok and October 7th. Or maybe I'm being paranoid and I'm out of touch with a generation reacting to an Israel that has veered rightward.

19:14Maybe an increasingly non-white population has an easier time recognizing oppression. Or maybe we live in a social media era in which views are ushered to their most extreme on their own, without interference from state actors. Maybe. Life is so rich.

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From the publisher

As read by George Hahn.
https://www.profgalloway.com/short-form-war/
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