Timothy Snyder on America’s Superpower Suicide

1 Oct 2026 · 50 min · 20 chapters

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In short

Timothy Snyder discusses “America’s superpower suicide” in the context of Russia’s war on Ukraine, U.S. and EU aid decisions, and how these choices may affect global escalation risks (including China/Taiwan). He also connects the 9/11 legacy to current politics and argues the upcoming U.S. midterms are crucial for preserving democratic institutions.

Guest backgrounds

Timothy Snyder is a historian focused on authoritarianism, Ukraine, and Eastern Europe; he’s a professor at the University of Toronto’s Munk School of Global Affairs and author of books including On Freedom, On Tyranny, The Road to Unfreedom, and Bloodlands. He recently traveled to Kharkiv and Kiev for research and a large project with hundreds of colleagues, about half Ukrainian.

Key claims

U.S. policy has cut off Ukraine’s economic and direct military support, leaving missile defense shortages that let Russia destroy Ukraine’s economy. Continuing the war “trains up” Russia in Ukrainian methods. Weak U.S. deterrence may increase the odds of China invading Taiwan. Allowing nuclear blackmail to work encourages other states to seek nuclear weapons. Trump-era policies undermine U.S. science and democracy; Snyder calls this “superpower suicide.”

Notable examples

Kharkiv missile risk; Russia’s long-range drone/economic destruction strategy; EU support being “un-bureaucratic” compared to U.S. ill will; Budapest Memorandum (1994) and Ukraine’s nuclear disarmament; Iran war munitions allegedly wasted that could have aided Ukraine; references to Viktor Orban and Putin using false-terror narratives; Mark Carney’s role linking democracies (Canada/UK/EU/Ukraine).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Timothy Snyder's Recent Trip to Ukraine

0:01 to 0:29

Timothy Snyder shares insights from his trip to Ukraine and discusses the atmosphere on the ground.

“Kai Wright and Carter Sherman use the entire independent reporting resources of The Guardian to slow down the news and wrestle with the questions we all have about what is actually happening in the world.”

Timothy Snyder's Recent Trip to Ukraine

2:16 to 3:22

Timothy Snyder shares insights from his trip to Ukraine and discusses the atmosphere on the ground.

“I'm just back from a long trip to Ukraine, but now I'm in Toronto.”

The Impact of the War on Ukrainian Society

3:23 to 5:36

Explore the changing mood in Ukraine amidst the ongoing war and the effects on daily life.

“I'm running a big project that involves a couple hundred colleagues, roughly half of whom are Ukrainians.”

Support Dynamics in the Conflict

5:37 to 7:07

Discuss the varying levels of support for Ukraine and Russia and their implications on the war.

“So essentially, my understanding is Americans stop funding.”

Military Strategies and Outcomes

7:08 to 9:16

Analyze the military strategies of Ukraine and Russia and the shifting battlefield dynamics over the past year.

“It feels as if I get two streams of news around the actual situation at the front, who's winning, who's losing or, you know, this kind of grinding standoff at some, you know, in some periods, it feels like.”

The Evolution of Armed Forces in Ukraine and Russia

9:17 to 10:24

Understand how the ongoing conflict is shaping modern warfare tactics in both Ukraine and Russia.

“They're destroying factories, they're destroying mines, they're destroying steelworks.”

Global Implications of the Ukraine Conflict

10:25 to 14:01

Explore how the outcomes of the Ukraine war could influence global politics, especially concerning China and Taiwan.

“I mean, Professor Snyder, you obviously, you, I always like to kind of pause the podcast.”

Ukraine's Impact on Global Conflicts

14:01 to 21:52

Learn how Ukraine's resistance against Russia may influence global power dynamics, particularly regarding China and nuclear proliferation.

“So my thesis is that any small victory by Ukraine against Russia decreases the likelihood of CCP attempting a hot war and invasion of Taiwan.”

Ukraine's Impact on Global Conflicts

21:55 to 23:49

Learn how Ukraine's resistance against Russia may influence global power dynamics, particularly regarding China and nuclear proliferation.

“If your business runs on five different apps, 12 browser tabs, and one spreadsheet that everyone's afraid to touch, it's probably time for Odoo.”

Ukraine's Impact on Global Conflicts

23:53 to 24:05

Learn how Ukraine's resistance against Russia may influence global power dynamics, particularly regarding China and nuclear proliferation.

Show all 20 chapters

The Misallocation of Military Resources

24:05 to 28:00

Examine the consequences of U.S. military resource allocation and the implications for Ukraine amidst ongoing global tensions.

“It's another interesting insight, Professor, that, and it makes sense, in a capitalist society, scarcity is just, is a reality everywhere.”

Understanding U.S. Foreign Policy and Its Impacts

28:00 to 36:19

Explore the complex relationship between U.S. foreign policy and its allies, particularly in relation to Ukraine and Canada.

“They're totally unable to articulate what the Ukrainian interest might be in preserving Ukrainian life, in preserving Ukrainian livelihood, in preserving Ukrainian freedom, in preserving Ukrainian sovereignty.”

The Concept of Superpower Suicide

36:19 to 36:30

Learn about the concept of 'superpower suicide' and its implications for the U.S. and global power dynamics.

“They're undermining scientific research.”

Lessons from 9/11 and Political Manipulation

36:30 to 42:00

Analyze the lessons learned from 9/11 and how they may be manipulated in current politics, particularly regarding upcoming elections.

“that in the 20s of the last century, Germany had a chance to own the century to come, right?”

The Legacy of 9/11 and Political Manipulation

42:00 to 45:38

Explore how past political strategies utilize fear for electoral gains.

“whose party is way behind in the polls, might resort to is to try to drum up that kind of 9-11 effect again.”

Embracing Democracy Beyond Empire

45:38 to 47:18

Discuss the transition from imperialism to democracy and its challenges.

“And what are the most important parallels that period has for the world we're living in now?”

The Hope for a Better Future

47:18 to 49:18

Reflect on potential positive changes and the role of government in society.

“Which is one of the reasons why both the Russians and the Trump people hate it so much because the way the Trump people and the Russians look at the world is it's all power.”

The Role of Historians in Shaping Perspectives

49:18 to 50:38

Highlight the impact historians can have in contemporary political discourse.

“A lot of the technological stuff, a lot of the things having to do with tech and wealth are a matter of thoughtful redistribution, which could be carried out with a better American government.”

The Role of Historians in Shaping Perspectives

51:08 to 51:38

Highlight the impact historians can have in contemporary political discourse.

“In one prompt, Klaviyo builds the whole campaign.”

The Role of Historians in Shaping Perspectives

51:43 to 52:06

Highlight the impact historians can have in contemporary political discourse.

“Hey y 'all, Kelly Clarkson here with Wayfair.”
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Transcript

Automatic transcript. May contain errors.

0:00Scott Galloway:Support for the show comes from The Guardian and their new show, Stateside, where journalists Kai Wright and Carter Sherman use the entire independent reporting resources of The Guardian to slow down the news and wrestle with the questions we all have about what is actually happening in the world. Join Kai and Carter three times a week as they utilize all the reporting resources The Guardian has across news, international coverage, climate, culture, wellness, and more. And The Guardian is not owned by a billionaire. They fearlessly report the facts without interference. Go to theguardian.com slash stateside to learn more and listen wherever you get your podcasts or watch on YouTube.

0:36Scott Galloway:That's theguardian.com slash stateside.

0:44It's late.

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1:27Scott Galloway:Welcome to the 415th episode of the Prof. G. Pod. Today's episode, we speak with a Prof. G. favorite, Timothy Snyder, a leading historian of authoritarianism, Ukraine and Eastern Europe. We discussed with Tim where Russia's war on Ukraine stands, what dwindling U.S. support means on the ground, what we can learn from Mark Carney standing up to Trump, and what's at stake in the upcoming midterms. I've said this before, Professor Snyder is a role model. I think he's unafraid, incredibly smart, leveraging his domain as a historian to have a really profound impact on the world today and how we view some of the most important issues in our society.

2:05Scott Galloway:Anyways, with that, we hope you enjoy our conversation with Professor Timothy Snyder.

2:15Scott Galloway:Professor, where does this podcast find you? I'm in Toronto. I'm just back from a long trip to Ukraine, but now I'm in Toronto. Oh, that's nice. I heard that Toronto has a WNBA expansion team. Is that right? Well, I actually just saw one of the last games of the season. Yeah, they got blown out by the New York Liberty. But yeah, it was fun to watch. I was at an event this weekend, and I met a guy who's a legendary basketball player, and his daughter, her name is Kiki Smith, is on the team. So all of a sudden I'm following. Oh, she's a fan favorite. I can assure you of that. Oh, yeah? Yeah. Didn't expect to talk to you about it.

2:56Scott Galloway:I'm sure you didn't expect to talk about this. Let's bust right into more your domain. You were just in Kharkiv in northeastern Ukraine, less than a minute from Russia, by missile anyways. And since you got home, you've been releasing 10 Kharkiv meditation videos. you recorded there at night on cowardice, courage, freedom, and fascism. Why are you in Ukraine? And can you give us a sense for the atmosphere and the feel on the ground there? Well, I'm there because it's my job. I mean, I'm a historian of Ukraine. I'm running a big project that involves a couple hundred colleagues, roughly half of whom are Ukrainians.

3:34We have big conferences every year in Kiev, which works out very well, better than fine. And in general, if you're going to write about a place or talk about a place, you should go there. So I was in Harakiv staying as a guest in a kind of writing retreat, which is the apartment of a Ukrainian philologist, and doing my own work. And then I was in Kiev helping to run these big projects. The atmosphere is like, you know, there's one more thing you have to worry about, which is that you'll get killed at the gas station trying to get gas. There's one more thing you have to worry about, which is that you'll get killed by a missile strike, you know, going to the grocery store or to an outdoor market.

4:11People live their lives trying to adapt to this, and they do it very well. They do it in a way which I personally find exemplary. And give us a sense for what it's like.

4:25Scott Galloway:What is the general mood in terms of the war itself? Is it a feel of we've made some progress, need to hang in there, renewed optimism? or is the fatigue setting in, or is it a bit of both? I mean, I think after going on five years now, or if you're counting from the first invasion in 2014, you're looking at 12 plus years. I don't think fatigue is a really irrelevant concept anymore. I mean, people are living their lives and they're doing what they can. And to your question, it depends on where you're sitting. If you're at the front, and I was also visiting the front when I was in Harkiv, but if you're at the front, then things look pretty good.

5:04It seems pretty unlikely that the Russians will achieve any kind of breakthrough at the front, whether they mobilize or not. And the fact that the Russia probably has to mobilize now is a bad sign, I would say, for Russia. However, if you're in the interior of the country, Russia is systematically destroying the Ukrainian economy. It's making people's lives very hard, destroying their livelihoods. And I should add that this is our fault if we're Americans because it's American policy to deny Ukraine the missile defense that it needs. So we've kind of artificially created a situation where Russia can destroy the Ukrainian economy.

5:40And people do feel that.

5:43Scott Galloway:So essentially, my understanding is Americans stop funding. They still sell weapons. They just aren't providing any economic support. Is that accurate? Well, there's zero economic support and there's zero direct weapon support. We do allow Europeans to buy our systems and then pass them on to Ukraine. And we do allow, I mean, we've just allowed other countries to license the construction of patriots, which is the anti-missile system. So indirectly, indirectly, indirectly, at some point in the future, that might be able to help. But there's been a drastic change since the Biden administration, which probably didn't do enough, but which was actively helping in terms of financial and military aid.

6:29Scott Galloway:My understanding is for all the criticism of the EU not having its act together and too much regulation that the EU has stepped up here. Would you agree with that? Yeah. I mean, that's a great point. I'm glad you noticed that. The EU has done more than any individual state, I would say. And the EU has consistently recognized the threat that Russia poses. It's a good point because like when you talk about bureaucracy, like everybody associates the EU with bureaucracy and that's a kind of sort of American propaganda point, which we can't get our minds around or through. But when it comes to helping Ukraine, they've been very un-bureaucratic and it's been us, the Americans who have been either bureaucratic or we've just shown kind of ill will.

7:13Scott Galloway:It feels as if I get two streams of news around the actual situation at the front, who's winning, who's losing or, you know, this kind of grinding standoff at some, you know, in some periods, it feels like. And the traditional media, I think, has a, I don't want to say a bias for Ukraine, but I feel when I watch traditional media, I think, okay, Ukraine, just asymmetry, drones, technically advanced. Russia is now no longer able to mobilize. It's in deficit in terms of the number of soldiers taken off the field through death or injury, and it's unable to now raise as many conscripts as they're losing.

7:51Scott Galloway:You see Moscow on fire. And then I go online and I go on TikTok or threads, and I feel I see what doesn't feel more balanced, but some news, it's a little bit more Russia is increasing attacks, having more impact. And it would be, you could argue Ukraine has obviously had some tremendous victories, but winning might be a little bit strong. Can you attempt to give us a sense of how over the last 12 months the balance of victory or defeat on the battlefield has shifted? Yeah, I'm going to answer that. And your question leads me on to another point I want to make as well. Over the last 12 months, we've seen a shift in late last year and then spring of this year where it really did seem like the Ukrainians could win, because all the things you said were true.

8:47So the Ukrainians gained more territory than they lost. They're inflicting, you know, a multiple more casualties than they're receiving. And until, you know, spring of this year, they were also able to defend themselves pretty well. The change has been the shortage in missile defense, because the shortage in missile defense, which I see as an artificial result of the Iran war and U.S. policy, but that means that the Russians are able to make the kinds of gains you're talking about when it comes to destroying the Ukrainian economy. That's where they're succeeding now. They're destroying factories, they're destroying mines, they're destroying steelworks.

9:22That's the edge that the Russians have now, which they didn't have six months ago. So both things are, so to speak, true. The Ukrainians are mechanizing the front. It's pretty hard to imagine Russia making gains on the front. But at the same time, Russia is able to hurt the Ukrainian economy and therefore Ukrainian society. The point I want to make, though, is that as we see this ratcheting back and forth of drone and drone defense, the Ukrainians and the Russians are creating the only two modern armed forces in the world. And this is a problem for everybody else, which I don't think everybody else is necessarily recognizing.

9:58The Ukrainians innovate, the Russians copy, and pretty much everything the Ukrainians do, the Russians can do a few months later, but it's scale. And that's a problem for NATO and a problem for the U.S., which is still practicing a pretty archaic form of warfare. And it's not a problem which I think people are recognizing. So by letting this war continue the way it is, we're basically training up the Russian army on Ukrainian methods, which is not a good thing to be doing.

10:25Scott Galloway:Yeah, it's so funny. I mean, Professor Snyder, you obviously, you, I always like to kind of pause the podcast. And when I, when I hear something I haven't heard that I think is really striking and insightful. And I just hadn't contemplated that this war is, you know, we talk about how Ukraine could be this new center of innovation and has this unbelievable army that's teaching the world about the power of the word asymmetry and is punching so far above its weight class. We've never seen anything like that. But little attention is given to the fact that we're also, via this war, upskilling Russia, making it a more lethal fighting force.

11:04Scott Galloway:I hadn't thought of that. So Lincoln said you can't win a war without public support and you can't lose a war with one. And it feels from an outsider standpoint that the Ukrainian army has the support and Zelensky has the support of the Ukrainian people. What's less clear is whether Putin and the fighting force there has the support of the Russian people. Can you speak to that? So I think the way the Russians have been trying to run the war is as a consumer war, which is a kind of a concept I think which should be pretty familiar to Americans. It's not we're supposed to win. It's not supposed to touch us.

11:39We're supposed to enjoy like the daily media coverage of the victories, but it's not supposed to affect our daily lives. And that was largely true for Russia for the first four, four and a half years. It's much less true now, as you've noticed, because Ukraine is able to hit now with long-range drones targets which do affect Russians' daily life. That's one thing which has changed. Another thing which has changed is that, and again, you've already mentioned this, Russia probably now has to mobilize as opposed to just using contract soldiers. And that probably, it's hard to predict, but that probably will have some kind of negative social effect for Putin.

12:17because the people who are going to the front up until now, they have signed a contract. Like they're getting paid by Russian standards a lot of money. Whereas once you start drafting people, then you're in a different dynamic, I think a different political dynamic as well. So I think Russia is keen to end this war by spring, partly for that reason, that I don't think they believe they can count politically on the mobilized soldiers and the families of mobilized soldiers in the same way.

12:43Scott Galloway:so if i were to i'm going to put forward a thesis i'm pretty sure you'll agree at least with part of it or maybe not but if i look at the biggest hotspots or the biggest risk to the world to world peace to something you're turning into what feels like world war three it's i'll put ai on that list i don't believe that's true but according to some very smart people who spent four months at anthropic there's a 10 extinction event which sounds like expected death of 800 million which I think it's worth at least investigating. Two is this war, you know, Europe is being invaded again. And then I would argue probably the biggest risk is that China invades Taiwan and the West literally doesn't know what to do, does something, and it escalates.

13:25Scott Galloway:And that Ukraine or the probability that China decides to take the risk of a hot war goes down or is inversely correlated to success, Ukraine's success on the battlefield. You just got to think that the CCP is looking at this war and thinking if this small, technically sophisticated army, which the Taiwanese defense forces would be in spades, then maybe we should recalculate the likelihood of victory here and rethink and not attempt an invasion of Taiwan. So my thesis is that any small victory by Ukraine against Russia decreases the likelihood of CCP attempting a hot war and invasion of Taiwan.

14:13Scott Galloway:Your thoughts? Yeah, I agree 100%. And that's an argument I've been trying to make from the beginning of the full-scale invasion, that anybody who's serious, and the Trump people claim to be serious about this, although I don't believe them, anybody who's serious about preventing a war with China would see Ukraine as the, so to speak, the relatively easy way to do so, because funding the Ukrainians, helping the Ukrainians to defend themselves is a lot easier than actually trying to defend Taiwan against a Chinese attack. And so you've been basically handed by history, if you're the U.S., you've been handed by history a way to deter such an attack by showing, as you say exactly, by showing how difficult it is to actually carry out offensive operations in the century against a technologically savvy adversary.

15:00We've been given that chance, and I'm afraid that what we've been doing is throwing that chance away in the last year and a half under the Trump people, and thereby unduly encouraging the Chinese and making the scenario that you're talking about more likely. I would add to your point, and I'll see if you agree, but I would add to your point that in general, helping Ukraine to defend itself against a war of aggression also has the positive global scale effect of protecting the legal order and discouraging invasions in general. But I would also make the point about nuclear weapons that Russia is a nuclear state invading a non-nuclear state and it's using nuclear blackmail pretty much every few hours.

15:42If you allow a nuclear state to win a war against a non-nuclear state and you give in to nuclear blackmail and you keep saying, as the Trump people do say, oh no, we're afraid of escalation, etc., then you're encouraging that scenario. And encouraging that scenario, you're encouraging middle powers around the world to build nuclear weapons to defend themselves against the Russias and the Chinas. And if that happens, then you have a much more dangerous world and, you know, the somewhat old school threat of a nuclear war then comes back onto your list.

16:12Scott Galloway:Well, you're the historian, but if I remember correctly, Ukraine had nuclear weapons and agreed to give them up, which we all, the entire international community sees as a good thing, fewer nuclear nations, less likelihood of an errant misinterpretation of something that ends up in nuclear war. They gave up their nuclear weapons in exchange for safety guarantees from Russia. And the reality is right now they screwed up. And that any, you know, we've created a zeitgeist globally where every nation should have pursued nuclear weapons. I mean, this has, to me, this has just created a series of incentive that are going to make it exceptionally difficult for more control of the spread of nuclear arms.

16:57Scott Galloway:Your thoughts? No, that's completely right. And what you say, of course, is in line with what the Ukrainians themselves now think. The Budapest Memorandum of 1994 obliged the United States and Great Britain, as well as the Russian Federation to defend Ukraine against external threats. And then Russia invaded twice and the United States and Great Britain did something, but a minimal amount to support Ukraine in that situation. So it's, and there's a good book about this, by the way, by my colleague, Serhii Ploche at Harvard. So yeah, I mean, if Ukraine, it's very hard if you're in Ukraine not to draw the conclusion that if you'd kept nuclear weapons and developed your own delivery systems, which they didn't have.

17:40But if you'd done that, this invasion would not have happened. That's, I mean, I'm afraid that's in a nutshell the conclusion that other, I mean, my point is other countries looking at the situation also, as you say, are going to draw the same conclusion. And if we want to head that off, we have to do what we can to make sure that the outcome of this doesn't look like a Russian victory.

18:01Scott Galloway:I feel as if I'm fairly politically at more aware of the situation politically in the U.S. and geopolitics. I'm more aware than your average bear, so to speak. And it still shocks me when you say we're not supporting Ukraine, because it was, I think the general populace in the U.S. likely believes we still are. And it seems to me that yet another consequence of the war in Iran, and yet another negative of consequence is that to a certain extent, the American public has taken its eye off the ball and has become indifferent and has given Trump an opening just to stop. Why do you think the Trump administration is so dismissive of Ukraine and the war in Ukraine?

18:45So I want to first give some props to the American public because the public opinion, including among Republicans, is generally pro-Ukrainian. And so I think people can be forgiven for thinking that their own preferences are in some way being translated into American policy, which is unfortunately, it's not the case. There are some things that we do, we still do, that do help the Ukrainians, for sure. But on balance, cutting off the financial aid, cutting off the military aid, and putting our diplomacy in the hands of a couple of people who are not professional diplomats and who are not really, I think, acting the interests of any of the states involved, except possibly Russia.

19:25And then finally, as you say, starting this war with Iran, all of those things have drastically hurt the Ukrainians over the last year and a half. I mean, in the Iran war, in the first 10 or 12 days, we spent munitions, I'm sad to say it, but utterly pointlessly, which would have won the war for Ukraine. And that's not something that Americans see or would like to see, but it's something that Ukrainians definitely see. We just like, we shoot, you know, munitions all over the place, essentially kind of make ourselves feel good with no measurable strategic outcome, at least not anyone which is positive.

20:00Whereas if we just allowed the Ukrainians to use that stuff, they probably could have won the war. So Iran has been tremendously negative for Ukraine. And meanwhile, this is also worth noting, you've got like coal miners from the Donbass in Ukraine who've learned to be drone operators who are out there in the world helping to defend Americans and others in the Near East from Iranian drones, which is something that no one thinks about or talks about, but which is part of this kind of mismatch of how we think about things, that we, the Americans, are this big power. We win wars. We help other people.

20:32We've been beaten by a middle power, Iran. And meanwhile, the Ukrainians are holding back a much bigger power, Russia. And you've got to think those things through to their logical conclusion to see just how wrong our approach has been in the last year and a half.

20:49Scott Galloway:We'll be right back after a quick break.

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24:05Scott Galloway:It's another interesting insight, Professor, that, and it makes sense, in a capitalist society, scarcity is just, is a reality everywhere. and even America with one and a half trillion dollars in military spend, you're saying at the end of the day, a manager is supposed to allocate resources to its greater return. And the resources expended on Iran, specifically the munitions, you believe, had those assets been diverted to Ukraine, that the war might be over by now? Oh, I mean, that's, the discussion we had the first half of this podcast would be completely different. If just the patriots that we, because we don't know how to use patriots, Like we use patriots to shoot down anything which is in the sky.

24:47We don't know how to use them. We imagine that we have an infinite supply of stuff. And of course, the president says we do regularly, but we don't. And so we use it just in an incredibly profligate way, as we did in the beginning of Iran. And then we look around and say, oh, wait, we don't have any more of these things. It takes a long time to produce them. But there's a deeper problem here, which is that we are relying on, I mean, it's problem A, hey, we use this stuff in the wrong way in the wrong time, and we don't give it to the right people for the right reasons, which would have been to give it to Ukraine.

25:18But there's a deeper problem here, which is that the U.S. military under Hegseth and Trump are still relying on products like this, which take months and years to develop. And then when we shoot them out pointlessly into the sand in Iran, we then say, oh, we say to our enemies, oh, well, there's nothing we can do because our big weapons companies will take months and years to reproduce these, which is a terrible message to China, going back to your earlier point. But if you're an American confronting that, you should think, well, wait, what are the systems that are cheaper and faster to produce?

25:51And this goes back to your question, earlier question, and why aren't we learning from Ukraine, right? And I think the reason we're not learning from Ukraine is that Hegseth and Trump personally, Vance too, have a hard time processing that there's a country out there where people are actually showing moral and physical courage. I think they just can't identify with that. And I think the notion of people actually risking and losing their lives for their country is psychologically and morally very troubling for them. And so they want to push it as far away as possible from themselves as they can.

26:23Scott Galloway:So I hear Witkoff and Kushner, when they're over there trying to act as mediators and bring about peace, It strikes me that anyone who's going to bring about peace has got to have the trust of of all the parties Specifically the two warring parties And everything I hear from them I feel like they've essentially decided they're a proxy for russia It feels like their talking points were literally drafted by sergey lavarov and putin And that I I can't imagine The ukrainians have Any trust for america and whatever efforts it may It sounds to me like we've essentially rendered ourselves neutered in terms of our ability to bring about a peace, even when the atmospherics might be ready for it.

27:05Scott Galloway:Your thoughts? Yeah. I mean, just in fairness to Americans, there are a lot of Americans in civil society who are doing a good deal to help Ukraine. And I think in our doing so year after year after year, it's just not the U.S. government. And I mean, there's a deep problem with sending emissaries who haven't gone through any sort of civil service and don't, I mean, I'm trying to put this in a neutral way, but don't, as an everyday matter, identify themselves with the interests of the United States. Let's put it that way. That's problematic because in order to understand the interests of Ukraine, you have to first work from a model, a paradigm in which you believe that countries have interests, as opposed to a model in which only individuals have interests and everything is contractual or transactional.

27:54So I think it's not that Ukrainians don't trust Americans. They've had a lot of experience, good or bad, with Americans. it's that it's difficult for them when they're confronted by people who have don't visit their country except for you know a few hours very for the first time very recently who haven't experienced the war but and who also are unable to articulate Ukrainian interests right because if you're a diplomat you can say okay this is the interest of one side this is the interest of another side maybe we can find a way in between but the Witkoff and Kushner thus far although they're you know they're obviously talented people in their realms.

28:30They're totally unable to articulate what the Ukrainian interest might be in preserving Ukrainian life, in preserving Ukrainian livelihood, in preserving Ukrainian freedom, in preserving Ukrainian sovereignty. They just, they can't talk in terms of those concepts. And so there's a big mismatch between millions of people who are willing to take risks for something and a couple of guys who kind of turn up and, as you say, talk about how, you know, Putin has aspirations and these aspirations have to be fulfilled and the Russians have goals and these goals have to be fulfilled. That's, it's, it's a tough ask to imagine that they're going to take, be able to work with that.

29:07Right. And I think the underlying problem here is that for a Whitcoff or for a Kushner, Putin is a real person, not because he's a Russian or represents the Russian state, but because he's an oligarch. And that's the, that's the mentality that they're in, you know, that the world should be run by oligarchs and anybody else who has some other idea, they're kind of hard to understand. Maybe they don't deserve our attention. I want to move on now to the country we share, the largest undefended border.

29:33Scott Galloway:And I think any honest analysis over the last couple centuries would say it's probably, if not the tightest alliance, almost an alliance we take for granted because we feel so similar and so close. And that's the relationship between the U.S. and Canada. And things have changed dramatically. Your thoughts on what feels like an economic war against Canada, which quite frankly reminds me of that Animal House movie where they borrow, the fraternity brothers get access to one of the guy's parents' car and they trash the car. And the guy says to the son of his parents, you know, he says, you effed up, you trusted us.

30:15Scott Galloway:It feels like Canada deciding to trust us the way it has, 70 % of its exports. Canada's actually our largest customer. It seems just so, it just seems so weird what's happening now between the U.S. and Canada. You now live in Toronto. Give us your thoughts on whether you think this rupture can be repaired at some point or if this is going to permanently alter the relationship with Canada. I think the underlying common thread here between the discussion of Ukraine and the discussion of Canada is that the people who make U.S. policy now don't think in terms of the interests of the United States.

30:58They think in terms of short-term gains by particular individuals. And I think that's really where one has to start when one considers our policy towards Canada. Because, you know, you're right. Canada has been our ally in a couple of world wars. They've been our economic and cultural friend for a very, very long time. And they would still like to be. But the whole notion of alliance depends upon both sides seeing themselves as states with interests. And I don't think the Trump people see the United States as a state with interest. They see it as a vehicle for the pursuit of the individual gain of a small number of people.

31:40And I think what they've done is they, in their policy towards Canada, but also everywhere else, the European Union too, they export that same approach. So we don't really have a foreign policy anymore in the sense of a policy of a country. What we have is the exporting of a certain approach, which is to say, what are the short-term gains we could have, right? What are the gains we could have if we broke Canada and we could impose our own rules about tech companies? What are the gains we could have if we broke Canada and American companies could do what they want with, you know, with oil sands in Alberta?

32:14That's, I think, how we think about Canada now. It's not as a state to a state. It's like a few people thinking in terms of their own interests. And in this light, like living in Canada, the Kearney government, but not just the Kearney government, I mean the atmosphere in general, it's strangely normal and conservative in the sense that people assume they're living in a country and that their country has interests and that the government's job is to protect those interests. I think that's the big mismatch, that like Carney is really thinking in terms of the interests of Canada. And he has to react to this odd thing which is coming out of the United States, which is inconsistent with this alliance and inconsistent with the interests of Canada and the existence of Canada.

32:56But also in this weird way, as you say, it's totally also in opposition to the interests of the U.S. It feels as if every crisis birds some unexpected leaders.

33:07Scott Galloway:It strikes me right now that the most respected leader in the G20 is Mark Carney, and that oddly, he's kind of become the de facto leader of Europe, of all things. What can governments and politicians and people running for elected office learn from Carney's kind of meteoric ascent? I mean, I'm sure many people here would be glad to hear that description because up here, I mean, it does feel like, and understandably so, that Canada is embattled and that Canada is doing the basic minimum it has to do to defend itself. And Canadians are very far from, I mean, as a cultural matter, I think this is fair.

33:50They're very far from saying we're the leaders of anything or, you know, our guy is the leader of Europe or some kind of new alliance. I think your characterization is fair. I'm just pointing out that from here it feels much more like this is a kind of basic defense that we have to play. But I think that what the Carney government is doing is what they have to do, and the imaginative part of it is connecting with the European Union and also connecting with Ukraine. because if you are, I'm not talking about American politicians now, but if you're a Democratic politician in the wider world, you now have to think of not only China and Russia as dangers, but you have to think about the United States, at least under the Trump administration, as a danger.

34:38And the only way to handle that is for these democracies from Canada through the United Kingdom, through Europe, through Ukraine, to trade with one another and to tighten their political relationships. And that seems to be Canadian policy. And I think, I mean, I wish it weren't true, but I think that's the only sound way of dealing with this kind of triple Chinese-Russian-American problem is to have an entity which is a bigger economy than any of them.

35:05Scott Galloway:You're a historian. I'm curious if you have ever, or if there's any analogy for a superpower such as the U.S. in history that makes this sort of shift in their view of the world and the way they participate with allies and a reshuffling of who is an enemy and who is an ally. if you can point to another point or another superpower in history that has made this type of pretty dramatic, I don't want to call it a U-turn, let's call it a left turn in terms of the way it acquits itself overseas and domestically. Is there an analogy? And if so, what can we learn from it? I've really struggled with this one, Scott.

35:41A few months ago, I was asked to come down to the Council on Foreign Relations and have, you know, a talk about the place of U.S. in the world. And I realized the only, I couldn't sort of do it within the normal constraints and forms. I had to think of some other term and the term that I came up with was superpower suicide. Yeah. I love it. I use it all the time, by the way. I think that perfectly marks the age.

36:04Scott Galloway:Sorry to interrupt you. No, no, thanks. That's very kind. But because I think that we need a concept, right? Like we need something that captures the novelty and the strangeness and the rapidity of all of this. And also the way in which it's not just about the present, but about the future. It's not as though these guys are making a few bad policies. They're also undermining education. They're undermining scientific research. They're undermining the things which would make us a power in the future, right? This is not an analogy which I would push too far, but I tend to think that in the 20s of the last century, Germany had a chance to own the century to come, right?

36:40Germany had a chance to own the 20th century, and they blew it in various ways. They destroyed their democracy. They sent all their best scientists abroad, you know, and then they carried out these terrible atrocities and started this world war. But before that, there was the crash of democracy and there was the oppression of the best scientists. And that's a little bit of a comparison, right? Like it's the 20s of this next century and we are crushing our own science and we are weakening our own democracy for no particular reason. And then another partial analogy, and I think it's one which is actually relevant to Trump personally and people around him, is the end of the Soviet Union.

37:18Because I think they see that as a positive example. Like, I think they see the end of the Soviet Union as a moment where the oligarchs, like the aspiring oligarchs, people like Trump, who, you know, Trump never actually had any money. He's an aspiring oligarch, right? He needs state power to get rich. But they see that the end of the Soviet Union is a moment where a few guys were able to come crashing in and steal all the resources, which is a reasonable description of what actually happened. But I think they see that as a positive example for what you should do to the United States. And so that I think it's not a completely, it's not a full analogy and there are no full analogies, but I think that's a helpful example to understand how they see the world.

37:58That when you come to power, the idea is to break up the things that exist and then to kind of steal what you can. We'll be right back.

38:38Scott Galloway:This Monday.com ad was created by a team of people and AI agents. Reese, our content agent, wrote the copy based on our best practices, like mentioning Monday.com three times. That was the second. Johnny, our coordination agent, built the timeline and kept everyone aligned. Olivia, our human creative director, stayed in the loop. Because agents are great, but they don't always know when a joke lands. She had one note. Tell listeners it only takes minutes to build an agent. So, minutes. Create your own AI agent today on Monday.com.

39:41Scott Galloway:We're back with more from Timothy Snyder. You've written recently about 9-11, the 25th anniversary. Draw a line and make connections between 9-11 and what's going on today. I was looking at the media coverage of this, you know, before, and I just couldn't handle the general tone of like something bad happened to us. And that's all we're going to say. Yeah, something terrible happened to us. You know, I mean, something I was, I was in New York the day before and I was in New York as soon as I could get back. And it was, you know, people I knew, know, were affected. Something terrible happened to us.

40:22But we then blew it afterwards, right? Like we didn't do the right thing. We shouldn't have invaded Iraq. we should have invested in fusion and other high technologies true high technologies not the fake high technology of social media that would have gotten us out of the energy crisis out of dependency on the Mideast out of global warming and we didn't do those things we could have done those things and we didn't you know we didn't we didn't do those things we did the opposite we doubled down on all the bad stuff and that's that's on us we we made those mistakes and I think like when you think about a terrorist attack or any historical turning point, it's not the thing that happens.

40:59It's how you react to it that shows your freedom and your character. And I just think we have to recognize that we blew it and that the next time that there's a crisis, we have to react better than that. And we have to not make those same mistakes all over again. But more relevantly, I mean, the thing which is on my mind is the way that 9-11 imprinted on us as the way you react to a crisis, a terrorist attack, is you give the government more latitude to do things, right? And we gave the government latitude to form this, what became the Department of Homeland Security, which I believe was a mistake from the beginning.

41:38And we gave the government more latitude to invade a random country, Iraq, which had nothing to do with 9-11 at all. And that's a lesson which I'm worried that Trump and the people around him have learned. And so as we gear up for these midterms, I just, you know, without being alarmist about it, I just want people to think that one possible political move that somebody like Trump, whose party is way behind in the polls, might resort to is to try to drum up that kind of 9-11 effect again. And another reason why I think about this is that Viktor Orban, who of course is their political hero, the former prime minister of Hungary, he did exactly that.

42:19He tried a fake terrorist attack in order to win elections. It didn't work. Also, Putin, who Trump admires, came to power by way of a fake terrorist attack way back 27 years ago. So I just, the legacy of 9-11, that like if we're afraid we should trust the government, that's something which I think we might really have to resist at this particular point in our history. If there is a terrorist attack, fake, real, unclear, whatever, between now and early November, that's on Trump. I mean, that's his problem. That's something he brought about. It's not a reason why we should support him.

42:53Scott Galloway:Well, let's talk about the midterms. We're five weeks away from the midterm election you've called probably the most consequential election since the 18th century. It feels as if credible people such as yourself, to be honest, say that about every election. Why should we believe that this time it is actually the most consequential election for a while? Yeah. I mean, first of all, just to defend logic, it can be true that each election is the most consequential because, because, you know, 26 could be more consequential than anything before it. You know, and 24 could have been more consequential than anything before that, right?

43:26Like, if 24 had turned out differently, then 26 probably wouldn't be so consequential. But now that we are where we are, I mean, going back to your list of threats, right? And just bracketing, you know, for the moment, which are real and which aren't. But the number one one you mentioned, and I understand you may not agree, but AI. If we have Republican majorities in the House and Senate and Trump is president, you can kind of toss away any notion that we're going to have an AI policy. It's just going to be unregulated, right? There's not going to be any attempt on the part of the United States to get control of that.

44:07And then the Americans, so the statehood of the United States, I mean, that's the thing which I worry about the most as a patriot, but also just as a sensible individual. I'm not sure how much more battering our institutions can take because at the moment, all of them are being used to protect and further the interests of a small number of people. You can't keep a republic going that long on those principles. Eventually, something's going to break. So for me, that's like, that's the main reason the opposition party, It's not that I think the Democrats are supermen and that like they're going to fix everything.

44:46It's more that in a situation like this, you want the opposition party to win because you want to make sure that the institutions of a republic can still work in a normal way. And then the third, I mean, going back to like a conservative theme, if you want, is the shrinking power of the United States around the world. We are like we basically, there's still a parachute on our backs, but we have jumped off a cliff. And the question is, do we continue to enjoy falling precipitously towards the bottom of the cliff in terms of our power in the world? Or do we prefer to pull the parachute and slow things down and look around a little bit?

45:22Scott Galloway:You're releasing your University of Toronto course, Hitler and Stalin Today, to the public. It begins not with Hitler or Stalin, but with the empires that preceded them, a world where Europeans applied one set of rules to themselves and another to everyone else. Why did you begin there? And what are the most important parallels that period has for the world we're living in now? I love that question because I think that is really the ultimate issue in 21st century politics is can you get past empire into something which is better? And of course, I mean, if you're in the Western civilization tradition, you know that this goes all the way back to the Greeks.

46:04can you do democracy or you know the romans can you have a republic or ultimately does it have to collapse into oligarchy or empire and you know we americans imagine that we have a democracy or that we have a republic it's been flawed all the way down the line but the question is for us can Can we get over the habits that came from expanding across the continent, often violently? Can we get over those habits into something where we respect one another, we believe that everyone should have rights, that none of us should be rounded up off the streets, that we shouldn't have concentration camps, that we shouldn't have mass incarceration, that we should all have health care?

46:50Can we recognize one another as citizens? Everybody should have the right to vote and so on. or is the habit of having an in-group and an out-group, is that too deeply ingrained in us for us to get over this hump from being a big imperial power to being a democracy? The Europeans were empires and they don't think about this part of their history enough, but they have jumped over their own shadow, at least to the extent of forming a European Union, which is a post-imperial entity, right? Which is one of the reasons why both the Russians and the Trump people hate it so much because the way the Trump people and the Russians look at the world is it's all power.

47:26It's all about individuals. You should just kind of grab what you can. The European Union is beyond that. I'm not saying it's perfect or it's based on ideals or anything like that, but it's beyond that. It's about recognizing states as being equal and cooperating economically and then politically. So that's why I start the class with that. I know that the 500 years that preceded the 20th century were basically in the age of European empire. And the big question for the late empires, which were the U.S. and the Soviet Union, is can you get over that, right? Are you able to move into something better or are you stuck where you are?

48:03Scott Galloway:So I know you have a hard out. So this will be the last question. Just to end on an optimistic note, which is not easy these days when you're covering the news, something you said earlier in the podcast really struck me, and I want to double-click on it, and that is you said when winter arrives, which is just around the corner, you believe Putin is going to be motivated to end this war. Say more about that? I think the Russians, look, the Russians depend on us to keep the war going. and if our policy changes, even if the Democrats win and it's just declaratory and we start passing laws, even if Trump vetoes them, that's going to feel harder for Putin.

48:42The winner is tough for the Russians because they are going to have to rely on mobilized troops and they really aren't making advances. It's going to be hard on the Ukrainians too. But I think the Russians are desperate to win by spring. That's how I see it. And if that can be held off, I think then we can get to something better in Ukraine. But I mean, I can be more optimistic in general or more hopeful in general. These problems that we have, all the ones we've talked about, they're large, they're not like historically faded problems. These are largely problems that we've chosen to have ourselves and we've chosen to have them with great intensity in the last year and a half.

49:19A lot of the technological stuff, a lot of the things having to do with tech and wealth are a matter of thoughtful redistribution, which could be carried out with a better American government. I mean, we could be in a much, much better America than we're in right now. And I continue to believe in that.

49:37Scott Galloway:Timothy Snyder is a leading historian of authoritarianism to Ukraine and Eastern Europe. He's the author of various books, including On Freedom, On Tyranny, The Road to Unfreedom, and Bodlands. Tim is also a professor at the University of Toronto's Munk School of Global Affairs. Professor, we have a lot of young people who listen to this podcast. and one of my first pieces of advice is you have to have role models such that you can think, what would this person do? And you, Ann Applebaum, and Heather Cox Richardson, in this moment have been role models for me because you apply your domain expertise in just how not only articulate you are, but just how unafraid you are.

50:17Scott Galloway:I get the sense that you guys don't really care much about what's in the comments. I really think it's a nice moment for historians such as yourself to have such an incredible impact on our country. And I think of you as real patriots and living up to the moment. Just so grateful for you, Professor. I appreciate your time today. Thank you. That's very kind. I also appreciate the kind words about Anne and Heather and, you know, the implication that historians can make a difference. We're trying. Thank you. Thank you.

50:54Scott Galloway:This episode was produced by Jennifer Sanchez, Laura Janir, and Asher Schwartz. Our video editor is Bianca Rosario Ramirez. Kami Reek is our social producer. Drew Burrows is our technical director. And Catherine Dillon is our executive producer. Thanks for listening to the ProfG Pod from ProfG Media.

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From the publisher

Timothy Snyder, historian and author of On Tyranny and On Freedom, joins Scott Galloway to discuss what he saw on a recent trip to Ukraine and why he believes America is undermining its own power. 

He explains how reduced U.S. support is shaping the war, why Ukraine’s fate matters for Taiwan and nuclear proliferation, and what Canada’s response to Trump reveals about standing up to intimidation. Plus, why he sees the upcoming midterms as a critical test for America.
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