Did Mark Zuckerberg steal Richard's Books?

1 Apr 2025 · 43 min

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In short

Podcast Episode Notes: Did Mark Zuckerberg Steal Richard's Books?

Podcast Information

  • Title: The Rest Is Entertainment
  • Hosts: Richard Osman & Marina Hyde
  • Episode Description: The episode discusses potential copyright issues involving Meta's use of copyrighted books for training AI, the success of Amazon Prime's comedy format "Last One Laughing," and the relevance of YouTubers in traditional TV formats.

Key Topics Discussed

  1. Meta and Copyright Issues
  2. Library Genesis (LibGen):
  3. Described as a Russian illegal archive with millions of copyrighted books and research papers.
  4. Allegations that Meta used content scraped from LibGen to train its AI chatbot, Lama 3.
  • Legal Actions:
  • Authors like Sarah Silverman and Tanahisi Coates are involved in ongoing lawsuits against Meta for unauthorized use of their work.
  • Discussion on whether Meta’s actions constitute copyright infringement or fair use.
  • Internal Communications:
  • Evidence indicates that Meta opted for the cheaper route of scraping books from illegal sources rather than obtaining proper licenses from publishers.
  • Concerns raised about the implications of AI models trained on copyrighted material without compensation to authors.
  1. Amazon Prime's "Last One Laughing"
  2. Overview:
  3. A unique comedy show where comedians must not laugh at each other’s performances.
  4. Hosted by Jimmy Carr, featuring a mix of well-known comedians like Bob Mortimer and Richard Ayoade.
  • Format and Success:
  • Original format based on a popular Japanese show, with the UK version gaining rapid acclaim and viewership.
  • The show’s structure and the camaraderie among comedians are highlighted as key elements of its success.
  1. YouTubers and Traditional TV
  2. Influencer Impact:
  3. An exploration of whether YouTube stars can enhance traditional TV formats and attract their followers.
  4. Examination of various shows featuring YouTubers, including Mr. Beast's "Beast Games" and the Sidemen's projects.
  • Challenges:
  • Discussion on the disparity between YouTube viewership and engagement compared to traditional TV audiences.
  • The hesitancy of traditional platforms to fully embrace the YouTube format and its unique audience dynamics.
  1. Recommendations
  2. Marina's Recommendation:
  3. "The Entertainment Strategy Guy" (Substack) - a resource for insights on the entertainment industry.
  4. "When The Going Was Good" by Graydon Carter - a memoir that reflects on the golden age of magazine publishing.

Conclusion

  • The episode provides a deep dive into the complexities of copyright in the digital age, the evolution of comedy on streaming platforms, and the shifting landscape of media consumption influenced by social media stars. The hosts engage in thoughtful discussions, balancing insights with humor, while calling attention to significant issues facing creators today.

Additional Information

  • Membership Offer: Listeners can join The Rest Is Entertainment Club for ad-free listening and exclusive content.
  • Social Media:
  • Twitter: [@restisents](https://twitter.com/restisents)
  • Instagram: [@restisentertainment](https://www.instagram.com/restisentertainment)
  • YouTube: [@therestisentertainment](https://www.youtube.com/channel/UCWgA8QHc8Uj8D0hLMu0yn2w)

For more details and to sign up for exclusive content, visit [therestisentertainment.com](https://therestisentertainment.com).

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Transcript

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0:00This episode is brought to you by Sky, which as great TV lovers, we are delighted about. It's fantastic news. I'll be honest, though. I'm also a fan of Netflix, of Disney +, of iPlayer, and this is supposed to be an advert for Sky. Well, the good thing about Sky is that it's not just good for Sky shows. It's basically an all-you-can-eat buffet for TV lovers. Mmm, buffet. If you've got something specific in mind... What about that thing you were talking about the other day? Memento Mori. It's a one-off drama. It's on BBC iPlayer, if you like, that sort of thing, based on the novel by Miriam Spark.

0:30Which I love. So it's got everything. The niche stuff, the mainstream stuff. It's got all the apps you like. If you want to go straight to watching the best the TV has to offer without the fuss of searching, Sky is a game changer. Just go to sky.com to find out more. Tron Ares has arrived. I would like you to meet Ares, the ultimate AI soldier. He is biblically strong and supremely intelligent. You think you're in control of this? You're not. On October 10th. What are you? My world is coming to destroy yours. But I can help you. The war for our world begins in IMAX. Tron Ares. Rated PG-13. may be inappropriate for children under 13.

1:12Only in theaters October 10th. Get tickets now. This episode is brought to you by Progressive Insurance. Fiscally responsible. Financial geniuses. Monetary magicians. These are things people say about drivers who switch their car insurance to Progressive and save hundreds. Visit Progressive.com to see if you could save. Progressive Casualty Insurance Company and Affiliates. Potential savings will vary. Not available in all states or situations.

1:44Hello and welcome to this episode of The Rest is Entertainment with me Marina Hyde. And me Richard Osmond, hello Marina. How are you Richard? Yeah I'm alright, I'm not too bad, how are you? I'm not too bad thank you, I'm not too bad, we've got a full banquet to discuss today. Have we? Can I fill in a couple of things before we do that? Firstly, on our bonus episode when we were talking about the Bee Gees walking out on Clive Anderson, I said that Barry Gibb had been walking up and down outside Clive Anderson's dressing room, punching his fist into his hand. It was Robin Gibb. It was Robin Gibb doing that, not Barry.

2:17It's a great episode, that, if you haven't heard it. Also, when we talked about Will Smith and the Wolverhampton Halls he's playing, and you suggested maybe we do a sitcom because he's playing there. Joe Pasquale is playing there. Jeremy Kyle is playing there. Dara O 'Brien wrote in to say, if it helps Marina's sitcom, the Wolverhampton Halls dressing rooms are the only ones in the country that have inbuilt saunas. Oh my God, well that's a location. That's a hit, isn't it? That interior sauna. Yes. Right, I'm already thinking about this. Great. Okay, well, I'll keep you posted on how it's progressing as a development project.

2:49This week, what are we talking about? We are talking about... We're talking about LibGen and Meta. LibGen is the pirated database of many, many books, millions, that has been basically wholesale scraped in order to train Meta's AI Lama 3. Have Meta stolen from us all? We'll talk about that. We're going to talk about Last One Laughing, which is a hit for Amazon Prime. Finally, a comedy entertainment hit on streaming. Does this change everything? It just might. And it's a terrific show as well. We're going to talk all about that and about Million Dollar Secret, which has done a similar thing for Netflix as well.

3:23And we're also going to talk about YouTubers being brought in by streamers or channels, whether or not they do bring their audiences, whether YouTubers are saving TV. Beast Games, The Sidemen had a show inside on Netflix, and I have seen episode one of an absolutely cursed thing about Jake and Logan Paul called Paul American. Amazing. That is on Max. You can't watch it in the UK yet, but allow me to have watched it for you. Let's talk first, shall we, about Meta, which owns Facebook and what have you. First of all, The Atlantic, who had a pretty good week. Yes, they were the guys who were on the Signal Chat.

4:03They were added to the Signal Chat. But what I also did was publish a search tool that allows authors to see whether their works, whether their books or even their research papers are on something called Library Genesis, shortened to LibGen. It is a pirated website of 7.5 million books and 81 million stolen research papers. Yes, it comes out of Russia. Everyone knows that it existed. If your books are ever pirated in other countries, which they often are, this is often the source, LibGen. They've been sued a number of times. They've never paid a penny because it's very hard to work out exactly who they are, where they are.

4:42So it is definitively an illegal operation and it holds copyrighted versions of lots and lots and lots and lots of books. And if you've ever written anything at all, you can put your name, go to the Atlantic article, which is great. You can put your name in and see if your book is in there. Now, listen, that happens. There's all sorts of pirate operations out there. Anytime you do anything in television, in film, anything, someone's going to pirate it. However, this site was then used by people who possibly shouldn't use it. Well, by Meta. Now, there is a case proceeding through the American courts, which was brought by Sarah Silverman, Tanahisi Coates, Andrew Sean Greer and a handful of others, they believed that their work had been used in an unauthorised fashion.

5:24Basically, the copyright had been breached in order to train Lama 3, which is Meta's AI. Good name for AI, by the way, Lama 3. I will give them that. I will stand up in court and admit Lama 3 is a good name. Throw them one bone. So, you know, if you want to be legally watertight, LibGen have stolen and Meta have used those stolen goods. And there's one other website that also, which is called Annie's Archive, which is a very similar thing to Libgen. It's got most of the same works on it. And they've used both. And again, they've been sued. Macmillan have sued them before and not made any money because they just, they go into hiding.

5:58So lots of people are stealing here. Well, there's a memo cited in this filing with, in which a reference to an escalation to MZ. Now, some suggest this could be Mark Zuckerberg. So if it's not him, I don't know. then wow, everyone's trying to find MZ who did this. Apparently, they say it's quicker and cheaper, and books are much more important than data, just stuff that's available on the web. So this is the point. So why are they stealing books? And the thing is, they're not stealing books so they can do a copy of your book. They might be. They can do, is what's happening, and they will do. But what they were basically saying is, we've got to train Lama 3, and the best way to do that is via prose, and that's via prose from, as you say, from articles, from books, from all sorts of things.

6:44And they started looking into licensing these things from publishers. That's the first thing they did. They said, oh, look, there's all these books. Let's look at how expensive that might be, how easy that might be. And in all these internal communications, it becomes apparent that it is not particularly cheap and it is not particularly easy. In the communications, someone says, look, it is really, really important for Meta to get these books ASAP. Another person on the email chain said, look, I've spoken to publishers and this seems unreasonably expensive. It said. I'm so sorry. You've had to pay for something.

7:18And also incredibly slow. So that's the situation they were in. And so they're going, well, what do we do? And then someone with the initials MZ, we don't know who it is. It's escalated to a man with initials, oh, it might be a lady. It could be. has apparently has then given the go-ahead to scrape LibGen, which, as we say, is a deeply, deeply, deeply illegal website. And there are even people saying on these email chains, torrenting on my company laptop feels a bit wrong. Yeah. But it's like, don't worry, MZ, whoever he may be, whoever he may be, or she might be a lady, or she could be, has approved this.

7:53Clearly, this has occurred. And Meta are now saying, oh, it's fair use. Now, fair use is a sort of technical term. they say that anyone it uses, you know, authors are influenced by others authors all the time whatever Llama 3 does with this is going to transform the world so it will become something new in the same way that you're influenced by Midsummer Night's Dream but you're not actually stealing Shakespeare which is another reminder that these are the worst people in the world because by the way, what they're saying by the way is true I mean you can, if you know I can read an Ian Rankin novel and write an Ian Rankin novel, you know, I would never do it as well as him but I can ape it in the same way that he could do the same to me.

8:31That's all doable. You can't copyright an idea. If you want to write a book about four pensioners in a retirement home, you know, solving murders, you absolutely can. You can do it. You can't copyright an idea. You can't copyright a vibe. But what you can do is copyright the text of your book. Okay, that's what you can do. And that's what everyone does. Are all your books on this web? Oh my God, all of them. Every single one is on LibJet. Every single British one. Mine are as well. Everybody's books. You'd have been gutted if they weren't. Everybody's books are on there. And also the foreign language versions are on there.

9:04There's the Danish version there, the German version, the Catalan. But I mean, there's lots and lots of versions. There's even like when Sandra and I used to deport this Christmas cash in books. Even they are there. I'm glad that they've been using to train AI. So the argument is I have a copyright in my book. If you want to quote my book, other than in a review, if you want to quote my book or use a chunk of my book or use the artwork of the book or anything like that, you ask my agent. If it's for a charity or something, we'll just say yes, and you can have it, but we have to say yes. We have to have permission.

9:35And if it's for commercial use, we'll say yes or no, and we'll then charge you. Now, Meta have taken the copyright and the text of my books and of everyone else's books. They have not asked, and if they had asked, I would have said no. They have not paid, definitely, and they are doing it definitively. I mean, it's absolutely out of the question. They've done it for their own commercial gain. Well, that's what's interesting because actually copyright theft or copyright breach or whatever is generally a civil matter. But it becomes a criminal matter if it's large scale and the material in our country, in the UK, and the material is used in business with the intent to profit.

10:17Then it can become a criminal offence, supposedly punishable by up to 10 years in prison or an unlimited fine. and that's under something called the Digital Economy Act. I'll tell you what, we don't know who MZ is in this email chain, but whoever that person is must be worried. There is a police intellectual property crime unit within the Met. Actually, they sit in the City of London Police and they have an ongoing operation which is called Operation Creative, which is about the theft of creative copyright. People are being stolen from and we should say again that you, J.K. Rowling, people like that, you're not representative of authors.

10:52Most authors work incredibly hard for very small amounts of money. I can't remember what they say the average author makes. It's about£7 ,000 a year. It's about£7 ,000 a year, I was going to say. They've poured their heart and soul into these things, and they are being stolen. Stolen, and we can see that they're being stolen. It's often a legal website, and they haven't asked. They haven't asked permission, and they've done this. Now, it seems to me when I hear things like, you know, I know I keep coming back to this, but when I hear the Culture Secretary give an interview about Gino De Campo, what about giving an interview about this?

11:21it's like there's been a break-in at the houses of all the most famous authors. And by the way, tons of authors who are not famous. Like every author who lives on your street. Yeah, every single person. And they have done this. Now, the trouble is, is that the government, you know, they're trying to relax laws in this very way. And because they're going to say that they want there to be an exception for text and data mining. Peter Kyle, the technology secretary, says that, you know, this would really help and we're not going to move forward with AI unless we allow this. and obviously masses of creators were opposed to this and the consultation period ends and it seems they're going in one direction.

11:57I have to say after this, I mean, where are they? This is a genuinely awful thing to have happened. Yeah, I agree. And listen, I get it. If I'm a government, I get it because you have to attract as much AI money as possible. It's not going away. It's not going anywhere. If you're meta, which has got a market capitalization of over a trillion dollars, I get that you have to keep up with the other AI companies. You know, those Magnificent Seven companies, they literally, virtually every single gain in the stock market in the US and the UK last year came from AI-related companies. This is an absolute train.

12:33And Chris Lehane, who is, I think, the Global Affairs Chief of OpenAI, who will also not blame this in this, what we're concentrating on, Merta, for now, he said, well, no, look, you sort of have to let us do this because, you know, the Chinese are doing it and the Russians are doing it. So, you know, you're going to have autocrats stealing your stuff or us. Well, OpenAI, of course, were very upset when they felt that DeepSeek had copied their work. I mean, they were really upset about it. It's like, oh, my God, did someone scrape your work without permission? I can't bear it for you. I get all of it.

13:05I absolutely understand all of it. I understand why culturally it's happening. I understand for business reasons why it's happening. So anytime you mention this at all, it gets obfuscated by a million people coming in and saying, yes, but, yes, but, you know, but people can copy people. And, you know, we do have to get on with AI. So forget all of that. Not interested in any argument at all around it because there's a million arguments we can have and a million brilliant things that AI is going to do. So I'm not interested in any of it. What I'm interested in is that Meta, and there's an email chain that said it, said we want to have books.

13:37it is expensive and time consuming to do so and they then scraped copyrighted works from lots and lots and lots of British and American authors but let's worry about British people for now listen if Meta had been unlucky I apologise to them if this is just a mere misunderstanding but it really really really looks like you've scraped stolen material there are greater crimes in the world as well you don't need to tell me that that's absolutely fine but we're an entertainment podcast and we're talking about books and in the world of books and in the world of authors and it doesn't seem currently to be any redress for that and there should be.

14:07Are you going to do something? Are you going to... It's hard to know what to do. What could you do? I know. Because you could spend your entire life taking meta to court. I mean, this is the culture we currently live in in that people can sort of do whatever they want if they have enough size and enough scale and are then brazen enough to say, no, no, no, it's fine what we did. No, no, sorry, you've misunderstood what we've done. Also, they've done it now. They've done it. They've done it now. That's the trouble with all of these things is that you can't sort of remove the inputs because it's done and it's trained.

14:39And they're doing it to lots of other industries, by the way, but as I say, we're an entertainment podcast. So it's interesting to talk about this specific example of what they've done. What are we to do? And it feels like there's absolutely nothing we can do. It feels like there's going to be no recourse at all. HarperCollins, they were offered£2 ,000 for a three-year license to AI their works and some authors took them. And I don't blame you, I would take that money. They're not looking for most books because they want to copy books. They're looking for books because they want their language model to be good and books tends to be the best place to find good prose.

15:09That's what they're doing. And if you can make some money out of it, then make some money out of it. Please, God, make some money out of it because most of us are going to not make a single penny. By the way, I do understand. You've got to be on the AI train, but you mustn't throw the baby out with the bathwater. And that's why occasionally you do have to, as creators, just say, no, look, we do get it and we want as much AI money in the UK as we possibly can. and it's going to decimate so many of what we currently know as the creative industries, but it's also going to create other interesting creative industries.

15:41And we'd rather that was in the UK than it was elsewhere. So I absolutely understand it. The Society of Authors has put together a letter, which I've signed. I never signed open letters, but this I just thought, yeah, listen, we've all been robbed from. And Kazu Ishiguro signed the letter. So I thought, well, if Kazu Ishiguro is signing a letter, then I'm going to sign it as well. But what can they do? What can any of us do apart from try and put a bit of pressure on the government? The case that's proceeding through the US courts is significant. And clearly, it's only because of discovery during that case that we know about this.

16:12Would you consider being part of a sort of class action here? Yeah, of course. You signed a note for a letter now. That's a gateway drug. I signed a note for a letter. It's a good thing now. But what's the end game? You know, they are not going to pay a significant amount of copyright money to, you know, half a million different authors. You know, that's not going to happen. so what is it that we can do you know I would be comfortable if you know we were able to sue and get a very very large amount of money which goes into some sort of trust some sort of charitable trust and you know work for authors and work for the you know people trying to get into the publishing industry you know something some big kind of amount of money that could do some good but we have watched this space and you know anyone who is interested you know do get in touch with us but it feels like an impossible task I would say.

16:58But yeah, you know, just like someone who goes into a bank with a gun and steals a load of money. I mean, that's what someone has done. I'm aware that copyright theft is different to bank robbery. I'm using it as a hypothetical example. Let's chase the bank robbers. And, you know, I'm listening. I'm very, very comfortable with late stage capitalism. You know, always have been. I mean, that's, you know, I've, my whole life has been spent, you know, working in places where there's IP and there's copyright and all that stuff. And I've exploited my own stuff, you know, many times. I'm happy to do it.

17:28I understand how people do it. I understand how the industry works. I get all of that stuff. Well, we have got something celebratory you'll be glad to hear. After the break. Combinatory after the break. Should we go to some adverts? Yeah, let's do that. Come on, capitalism. Do your best. This episode is brought to you by Sky, where you can watch unmissable shows, which includes the new season of the multiple Emmy Award winning Hacks, starring Jean Smart and Hannah Einbinder. We love Hacks so much. Absolutely love it. I'm so looking forward to this new series. For people who don't know Hacks Marina, talk us through it a little bit.

17:58It's focused on the relationship between the older comedian who's played by Jean Smart, Deborah Vance, who's one of those real old showbiz troopers. She plays Vega. She does residency. She's sort of, yeah, almost like a Joan Rivers-y type character. Exactly. Old school. She's the boomer. And Hannah Einbinder is a kind of Gen Z-er. It's really interesting on the stuff between the ages. Yeah, so she plays Ava Daniels, who essentially becomes Deborah Vance's writer. So she writes for very cool, very hip things. Having sort of been cancelled for a joke at the start. So we start in the culture war and we continue in it.

18:31But what I love about the show particularly is the absolute reverence for comedy and the graft and the craft of it. And what a tough kind of man's world it remains. Definitely, definitely. And so how hard it is to be a woman in that male-dominated industry. Yeah, amazing on showbiz, amazing on comedy, amazing on the industry, but also just the relationship between the two of them is a really lovely generational sort of, it's like a sitcom thing. It's very dramatic, but a lot of comedy in there as well. They've got some terrific gas stars in this season. They've got Helen Hunt, Tony Goldwyn, Eric Balfour and obviously the returning cast who are peerless.

19:07Yep, the mix of comedy and drama is spot on. You can watch season four of the Emmy Award winning Hacks right now on Sky.

19:21Welcome back, everybody. Now, as promised, we would love to celebrate something which is something of a hit for Amazon Prime. Last One Laughing. Last One Laughing. The world of comedy entertainment has been absolutely eviscerated recently. It was one of the areas that's absolutely disappeared. Panel shows, those sorts of things have absolutely gone. And Amazon launched Last One Laughing. And yet it is a palpable hit. It's a format where essentially you must not laugh. They put a selection of comedians, and by the way, the cast list is incredible, in a sort of studio house, as it were, for, we'll come to this bit, because this is genius, for honestly like half a day.

20:03Yes, six hours. And they've got six episodes out of this. And the point is not to laugh. And they have to do various turns, they're involved in various challenges, and they're not allowed to laugh at each other. and this is extremely difficult because people like Bob Mortimer, Richard Ioward, Dave Eamon, Lou Sanders. They can't not be funny. What's wonderful about it, actually, first of all, you're right, it's a new way of using comedians in a way that we haven't seen before. It throws up all these pairings that you haven't seen before. I mean, I would now take a Richard Ioward and Bob Mortimer, Buddy, anything.

20:40Could be a cop show. Just whatever they want to put them into. It's absolutely brilliant. But this is based on a format that's been around a long time, right? It's been really successful all around the world. It's a show originally called Last One Laughing. It originally had the title Hitoshi Matsumoto Presents Documental, which they changed the title for the UK. From the Japanese one, that's good. So that's a Japanese show. The format, very, very similar. Funny people, six hours, a few tasks, a few challenges. Last one who doesn't laugh wins. It has been enormously successful around the world, this show.

21:13It's become Last One Laughing in Australia and Canada and Ireland and all sorts of places in 23 territories. But Amazon Prime decided to do the UK version of it. And it's definitely a punt. You know, there's been all sorts of these shows that have come out and done nothing. But the top 10 in streaming this week is all four episodes of Adolescence and six episodes of Last One Laughing. There might be a Reacher in there as well. It's an antidote to Adolescence, I would say. It's one of those shows that in certain territories has not worked at all. and in certain territories, Italy is a very good example, it's huge.

21:46And in the UK, it's become huge as well. And that all comes down to how well it is made. This one is just so beautifully put together. It's made by Zepatron and Initial. And Zepatron and some of the gang there, Ruth Phillips, Chris Cohen, Richard Cohen, who've made Cats Does Countdown, Would I Like To You, those shows, they know what they're doing. They're trusted by this group of people, which is why you've got such a great cast. The cast is absolutely A-list. It is. So Jimmy Carr is hosting with Roisin Conaty. And they've gone for the rather likeable, silly side of comedy. People who actually are funny in normal, everyday conversation.

22:23And people who they know can make each other laugh as well. It's sort of amazing because actually the circuit can be so hateful. Yes. And they all really love and respect each other. But imagine they think, oh my God, you're going to be such a problem because I'm just not going to be able to keep this great face. There's wonderful things all the way through where Bob Mortimer will start a conversation with Lou Sanders saying Lou has to walk away because she knows he's trying to... There's so much walking away, yeah. Because they're all trying to get each other to laugh all the way through. But what happens when you get a very smart production company like Zepatron and Initial who make it?

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22:54And what happens, Amazon Prime's head of Unscripted, Kat Lynch as well, also knows how to make these shows. So what you get is just little things. If you watch the Irish version, it's Graham Norton hosts it. And again, it's a great show, but he is by himself. in the first two episodes, no one gets knocked out. So it's just Graham sitting there. So by having... I was doing a Eurovision chat, basically. Having two presenters immediately, they can be laughing all the way through and chatting. Loads and loads of format points which aren't in other ones. They're head-to-heads which are particularly brutal in terms of making people laugh.

23:27Can I just say, it is so gripping, this, by the way. You feel like you're actually watching... Like a lot of these things, like a lot of unscripted programming, you end up feeling, when it works well, that you're watching something with the structure of a drama. Yeah. Because you are watching, waiting for denouements. You're waiting, you know, like, it can Richard Ayoade be broken. Yes, exactly. So you're waiting to see it. That's what works really, really well. And it is a real antidote to, I suppose, you know, the kind of criticism at the end of so many panel shows and all that sort of thing is that there's a smugness.

23:59It may be studio laughter. Maybe it's whatever. And obviously there's none of that here. So it's a real, it feels very different, very paired back in a completely odd way. Yeah, very, very funny. There are moments as soon as someone gets knocked out or gets given a yellow card. If you laugh once, you get a yellow card. If you laugh twice, you get a red card. And in those moments where people have been given the cards, all bets are off and they are chatting and laughing. So, you know, when the game is not on, they can laugh. So you can see how much in normal life they would be laughing at each other.

24:27And then the second the green buzzer goes and they're on again, you just see like Rob Beckett almost like swallowing his tongue. because he just Rob Becker almost completely shuts down in this because he just gets to the point where he goes I cannot engage with anybody here and the producers are very very good at forcing people to engage and there's a you can play a joker at any time and your joker is you put on a performance you bring your little suitcase of tricks yes exactly and everyone has to sit and watch you're not allowed to turn away you have to watch and Bob's and Joe Wilkinson are especially brilliant Joe Wilkinson does a speech about the RNLI So I can't actually not laugh just thinking about.

25:06But that's the other thing is that it is, in a very modern way, it is incredibly suited to going viral. These little moments that can be clipped and put on social media, which I have seen all week, that I think is very interesting. The other thing I will say is maybe it's just me. Maybe it's places I walked. Maybe it's buses I saw. I've never seen an ad spend like it. Seriously. there's a really cursed like travelator under the ground at Waterloo Station and I went on it twice in a week and the entire travelator all down the side is massive pictures of every single person's head and it was last one laughing I was like wow my children were like oh my god I've seen so much advertising for this on YouTube everyone everyone they have thrown the kitchen sink advertising is meaningless if you don't have a good show oh no that's the point they've really gone all out to make people know that this thing is happening.

25:59The virality of it, the natural virality of those moments is sort of perfect. But can we go back again to the fact that it's basically six hours? They're all in there for six hours and they've got six episodes out of it. It's amazing. I mean, that's the dream because if you look up Big Brother or something, you've got to be in a house for kind of ten weeks or something. Yeah, it's six hours. It's 52 cameras. So it's not a cheap setup. There's 52 cameras in there. there are um i was talking to um reed phillips and cat lynch about um the show and how they how they put it together there there are there are spotters in the gallery there are 10 spotters for each of the contestants and the job of the spotter is literally they've got a camera trained on their contestant the entire way through just to see if somebody just walks into a corner and starts laughing so they've got these people um doing that but it's you know everyone working on is a traditional proper comedy entertainment production person and there's been so little work around.

26:56And so to have this and to have it as a hit and to have comedy really, really working on streaming is such a treat for everybody. And with a show that is so big-hearted and so good-natured and so silly and so uncynical and it's not sort of pranks or people being mean to each other. It's just a lovely, big, dumb, silly show. But yeah, listen, I feel like it cost a lot of money. I'll say that, not just in marketing. You can see, and also that calibre of talent, that's not coming cheap either. No. But, you know, they only have to be there for a day. They'll definitely have a season two. I mean, yeah, I mean, without doubt, and I'm already looking forward to it.

27:42I couldn't, I just, when I watch it, I would be laughing within a second. The minute Bob Mortimer walks through that door, everyone's just like, oh, I can't. They're like, God, here we go. But, you know, again, they cast it very well. They made sure that various people had their absolute nemesis there. It's lovely. All of those, you can see. They all have a very different comic energy. It doesn't really think about the business and how people, I mean, she's got such a chaotic energy. I've been on her podcast. I absolutely love you, Lucy. She knows this. And it's such a chaotic energy that it's very, very difficult to deal with.

28:14So really interesting to see if formatted entertainment can really start working on the streamers. It's worked a lot in the form of dating. So dating shows have been very, very popular on streamers, but less so in the world of formatted entertainment. Netflix have also got Million Dollar Secret out this week. Again, it's a bunch of people. They all go to a really beautiful villa on a huge lake in Canada. It's gorgeous. And one of them, they all go to their rooms. They will open up a trunk and one of them's got a million dollars in there. And essentially, it's who ends up with that million dollars.

28:47So it's got that kind of traitors vibe. People say it's a rip-off of traitors. Or that ITV Hotel Fortune. Fortune Hotel. It's very similar to that. But to all of those people, I say genuinely that the traitors is a format. Every single company in Britain had a version of the traitors and has done for 10 or 15 years. It's the oldest format in the world. Every production office, everyone plays it. Everyone goes, how can we do this as a series? So when traders is a hit, everyone's gone, well, should we repitch that thing? We've had for years and years and years. And so they haven't actually, Million Dollar Secret has a couple of things which the traders doesn't have.

29:26For example, the person who's got the million has to perform certain tasks during the day. So there are clues. But yeah, last one laughing and Million Dollar Secret, I thought, great. You know, both ideas coming out of the UK, both employing lots of UK talent as well. and you know hopefully it means there are sunnier uplands ahead but I would recommend both, I mean certainly for a laugh last one laughing is really, and you can really watch it with the kids, you watch it with the family it's just proper old school silly so congratulations to everyone involved in that Now shall we wind up talking about YouTubers on TV, there is that sense that in order for streamers or any form of more conventional broadcast to kind of not lose out to YouTube.

30:10They've got to sort of import the stars of a completely different medium, really, and give them shows. And we've obviously seen Mr. Beast's Beast Games, which was for Prime, which was the biggest prize ever, and they're bringing it back, and it's going to be three times the prize money. Yeah, secretly not as big a hit as they say. Well, that's really interesting. Let's come to that. Okay, there's Max, HBO Max is their streamer, have got something called Paul American that's Jake and Logan Paul that I've seen some advanced copies of. It's now out in the US. It's so cursed and awful. Talk us through it.

30:44It's a sort of supposedly a kind of fly on the wall documentary about their lives or whatever it is. You know, they keep calling it controversial. They keep telling you what it is. Come on, man. We're the testosterone Kardashians. We are America. It's so controlled by the creator and the front person. And they're telling you what it's... There's never a moment. There's sort of... It's the exact opposite of Last One Laughing, which is actually funny people in a room together wondering what's going to happen next. There are moments where you think, I would love to know, can we stick with this? And any good documentary would have stuck with it.

31:16There's a point where they say about their own children, Jake and Logan Paul, you know, there's more to life than marketing your kids. And their parents, who are also in the documentary, say, no, there's not. And you're like, oh, I'd like to... But we don't explore it. Of course not. Jake's girlfriend keeps telling him he's being his character. And I thought, oh, that's interesting. No. don't be interested by it because you're not going to go anywhere with it we're going to have to wait 20 years for that documentary yeah yes and I should think it would be very dark the Sidemen as well who have a hugely successful YouTube channel and they do lots of things they do sort of spoof game shows they're from the UK they're from the UK the Sidemen they include I don't want to say musician KSI after the last effort so I think I'll just have to call it yeah YouTube Boxer KSI yeah Britain's Got Talent Judge KSI yeah anyway they met via sort of multiplayer group, they moved into a mansion.

32:07They started on Grand Theft Auto, right? They were like a little social group. They were in a social multiplayer group for Grand Theft Auto, one of those rock star groups. And they met that way. And now they actually recently, you know, they sold out Wembley again to do their charity football match not so long ago. But the reason we're talking about them in this particular segment is because they had Inside, which is a sort of version of Big Brother, everything these people produce as well is incredibly derivative of it in the way that Mr. Beast's thing was just so based on Squid Game. It did well for Netflix.

32:39Actually, I don't want to say that it did too well. It did okay. But there is this sort of thing, and rather like Beast Games, which you alluded to, Beast Games was the idea that this is the man with the more... He's a million miles ahead of anyone, and if we get him on our platform, then all his followers will come. Now, the trouble with Amazon is that we never really... They call it like a date-octote because we don't know what counts for Amazon views. But we do know some things. There's a very good guy who writes about things like this called Entertainment Strategy Guy. He's got a stub stack.

33:09I recommend following him if you're interested. He's very interesting. He said, what do we actually know about? We know that they'll tell you how quickly it got to a certain number of views. So we can compare like with like on Amazon's release data. So we know Red One, that rock Christmas movie, got to 50 million viewers. We don't know what a view is, but we know it got to 50 million of them in three days. They'll tell you which territories it's number one in. And by the way, if you spent that much money on a TV show and spent that much, but you would expect to be number one in most territories in the world.

33:39So Red One got to 50 million views, whatever a view is, in three days. Fallout got to 65 million views in 16 days. Beast Games got to 50 million in 26 days. Now, that is interesting. That doesn't, you know, this is not like, you know, this is not like Fallout or Reach of this show. It's just a kind of what my children would call pretty mid. Sort of sits in the middle of things that Amazon Prime may, it's not, you know, it's not a flop. Of course it's not, but it's very, very expensive. But it's enormously expensive. Now, so the idea that YouTubers can save TV, I think, is just people are saying sort of, oh, pay me according to my YouTube numbers.

34:13Now, that's starting to look a bit stupid. Why should we? Because when you come to our platform, it doesn't mean that you bring all these supposed 350 million. In fact, what it is making people do is say, well, can you explain to me YouTube's numbers actually now? And so people are saying, what is a view? It's not a complete watch. What does it count? how much of it is AI scraping the content? They think a huge amount of YouTube views is AI scraping it. Like Entertainment Strategy Guy, if he wants to, he tried to break down recently something when they say, okay, if they say, oh, it's got a million views.

34:46And sometimes that's put against like American broadcasting and said, oh my God, this has got X million views. It's so much more popular than something that's on NBC last night. Well, he said, okay, if it says it's a million views, 500K would be international, so it doesn't even count. 250k of them are bots 125k of them maybe watched a clip Only maximum 125k people watched it all the way through Even if it's a short thing So we don't really know what these things mean But just putting these people onto your more conventional form of content delivery You know, your streamer or PSPs You can't compare it And they don't bring 350 million subscribers or whatever people thought Mr.

35:29Bean would bring. Well, that's it. That's, you know, the proof is in the pudding. And you're always looking to try and bring audiences to your platform. Always, always, always auto your format. And if it works, it'll work. And there will definitely be YouTube talent who go to streamers or go to terrestrial broadcasters who make great television and, you know, become stars for many years to come. Because it's just a different way of bringing people through. But yeah, as you say, I've yet to see it expand either the fan base of the YouTuber or expand the fan base of the platform. They seem to be quite discrete units, those two things.

36:02YouTubers are taking the money. I don't think they're that bothered about being on those platforms. But the money they're being offered is so completely ridiculous. Because it's that thing when someone doesn't understand something, they get frightened by it and offer it a lot of money. Because then maybe it will bring them some magic. You never know. And also, there's a lot of people in your organisation who need to have meetings with people in other organisations. And eventually, something happens in one of those meetings and it ends up on TV. See, Sidemen have done all sorts of things. They've done the wheel, they've done the chase.

36:31And so, you know, those companies will let the Sidemen come in and film, which feels like it should work for both groups of people. I don't think that Sidemen doing the wheel has particularly done a lot for the wheel. if you know what I mean it probably did something for the cyber and certainly expensive there's all sorts of things going on now they just did supermarket sweep as well so if you're a Fremantle or these companies have got lots of IP you're sort of going to team up with this gang but at the moment the big sort of breakthrough thing in the same way that last one laughing has really broken through this week and Mr B sort of broke through but only because by brute force it's hard to see the thing the thing that's organically come out of YouTube and has succeeded on a platform that isn't YouTube they don't need to succeed on a platform that isn't YouTube, that's the weird thing YouTube is the biggest platform of them all but there's something terrestrial about streaming that YouTubers want, it gives them some sort of...

37:36I think it gives them money honestly I feel they don't care that much about it and I think they're very exposed when they go on it because people actually look at what they're doing then and then they say oh this is so derivative it's not good there's a way of being on camera that works on YouTube but when you see it they're so knowing they're so aware of the camera Adam Curtis always says that when he's looking for sort of documentary footage he says almost anything after the invention of the smartphone is now completely useless because people people are so aware of their life being a performance so you never sort of catch people unawares any longer they were fun you know the side bending the weirdest is perfectly watchable it's perfectly watchable but it's interesting Beast Games never troubled what they call the interest charts, where people search for TV shows that they've heard about and they want to know.

38:19And it's a way of kind of monitoring buzz, I guess, about certain things. Everyone who knew about it knew about it immediately. Yeah, they knew about it immediately. Maybe they persuaded their parents to subscribe to Amazon if they didn't already. But they didn't bring in, like, these unbelievable numbers of subscribers. They'll stay in business with them. There's a season two of it because why would you not? They're Everything Corporation. They're the biggest company in the world and they've got plenty of money and it doesn't really matter. But it's not like Fallout or Reacher or any of their really big shows.

38:49It's just sort of bubbling along somewhere in the middle. It's not really like Last One Laughing. No. You know? I have got a recommendation. Oh, great. Yeah. It's Graydon Carter. He's the former editor of Vanity Fair. It's a memoir called, his memoir of sort of being a brilliant magazine editor, When the Going Was Good. You talk about 90s money. It's really, it's a headache. Oh, I can't wait. This is when magazines ruled the world, okay? and something that went viral the other week was there was a sort of preview of it by a guy called Brian Burrow who wrote a book called Barbarians, The Gate and various other things.

39:23He explained that, he said, I don't know if I'm revealing any house secrets here but there was a point when I was on the payroll and I was required to produce three stories a year and I was paid£498 ,000 a year. It's like, sorry, what? And that was Vanity Fair, right? He was on there. Anyway, but Graydon Carter is a brilliant raconteur of his own life And, you know, you just do so many things. You come in contact with so many things. He starts things. He starts a Vanity Fair, Oscars party. All these kind of mad stunts. It's a real yarn of a lost world. And that's, you know, it's sad that it's that lost world, that lost world of magazines.

39:57The money used to be in magazines because that's where all the advertising was and that's where all the eyeballs are. And, you know, that's why Amazon can now spend all of this money on Mr Beast because that's where all that money's gone. Yeah. It's all there. And there'll be the sidemen in 20 years time will be doing an anecdote about getting paid$495 ,000 a year for doing two viral videos. Reading one Kit Kat. Yeah. What's the name of the book again? When the Going Was Good. When the Going Was Good. Graydon Carter. Graydon Carter. Marina, thank you so much. Thank you. Question and Answer one on Thursday.

40:27We will have a Question and Answers edition on Thursday. And a special bonus for our members. If you want to become a member, you can sign up at therestisentertainment.com. and we'll have that on Friday. And if you want to ask a question, it's therestorsentertainment at goalhanger.com. We did our special with the director and DOP of Adolescence last week, which people loved. This week it's the two of us, I'm afraid. I'm so sorry. We'll be answering the questions. I'm going to really apologise. Other than that, we'll see you on Thursday. See you on Thursday, everyone.

41:08Well, that wraps up another episode of The Restless Entertainment, brought to you by our friends at Sky. Now, what have you got on your must-watch list at the moment? At the moment, White Lotus enjoying the latest season of that. Oh, it's such a treat. Oh, my God, it's incredible. It's so good. A dark treat. A dark treat. The visuals are really great, and with your Sky Glass TV, you'll be able to enjoy it all in its 4K glory. And also, the built-in soundbar means you can also listen to it in its full whatever the sound version of 4K glory is, but it sounds immense, I'll say that. It is indeed.

41:40It brings everything to life and it really gives that cinema experience at home. It feels like Jason Isaacs is in your house. Like, sometimes I go downstairs and I'm like, Jason Isaacs, come on, man. God bless you, please. But he's not there. No. But for our listeners who want to experience this with Sky Glass 2, visit sky.com to find out more.

From the publisher

Did Meta use millions of copyrighted books to train their latest AI chatbot? Has Amazon Prime struck gold with its latest comedy format 'Last One Laughing'? Will YouTubers ever crack traditional TV?

Richard and Marina delve into the murky world of LibGen, the Russian illegal archive that has ripped both host's back catalog of books and the possibility that Facebook has used it to train their AI chatbot.

'Last One Laughing' is the Jimmy Carr hosted hit for Amazon Prime, have the streamers finally worked out how to make great comedy for TV? And is Bob Mortimer the UK's funniest comedian?

Finally, we've been given a sneak peak at HBO Max's Jake and Logan Paul documentary series for HBO. Why can't influencers draw their loyal Gen Z fans to watch their reheated formats on TV?

Recommendations:

Marina - The Entertainment Strategy Guy (Substack) & Graydon Carter - When The Going Was Good (Book)

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