In short
Episode topic: Dolly Parton’s legacy as musician, megastar, and business/philanthropy figure, plus how TV/streaming is being reshaped by clipping culture and micro-dramas, and what’s coming from the Edinburgh TV festival.
Guest backgrounds
Marina Hyde and Richard Osman host The Rest is Entertainment; both discuss entertainment industry strategy and culture. No external guests are interviewed in the provided transcript.
Key claims
- Dolly controlled her image and career early, refusing compromise while keeping rights to her songs.
- Her philanthropy is strategic and often quiet (e.g., paying education fees for Dollywood workers).
- Clipping culture is now a major business: streamers monetize library content via in-app clip feeds, and some “viral” trends may be synthesized/astroturfed.
- Reality check: popularity claims should be tested against real spending (tickets, votes).
Notable examples
- “I Will Always Love You” as a breakup of a professional contract; Dolly buys out Porter Wagoner’s restrictive deal and later buys his publishing company to cover his tax debt.
- Dolly’s refusal to give Elvis’s manager Colonel Tom Parker 50% publishing rights.
- Streamer clip feeds (Disney+ Verts, Netflix Clips, Prime Clips, HBO Max Shorts).
- Edinburgh announcements: BBC rebooting Top Gear; Disney+ reviving Blind Date; Netflix Dahl adaptations; Amazon Prime sports/lifestyle docs; Taskmaster family spin-off.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOEntertainment and Family Connections
0:45 to 1:01
Discussion on how familial connections can impact entry into the entertainment industry.
“So entertainment has some remarkable family machinery, but however useful the surname, it isn't always the only way in.”
Dolly Parton's Legacy
2:24 to 3:38
Introduction to the topic of Dolly Parton and her cultural impact after her death.
“It's because you've been on holiday the whole summer.”
Dolly's Career and Personality
3:38 to 6:00
Discussion on Dolly Parton's career, philanthropic efforts, and humor.
“And we're also going to talk about long form things on TV being cut down into much shorter things, almost like micro dramas and just clipping culture in general.”
Dolly's Witty Quotes
6:00 to 6:15
Sharing memorable quotes from Dolly Parton that highlight her character.
Dolly's Business Acumen
6:15 to 7:24
Exploring Dolly Parton's smart financial decisions, particularly regarding her music rights.
“But Colonel Tom Parker, Elvis's manager, wanted 50 % of the publishing rights in return for Elvis covering that song, which is something he did quite a lot because obviously Elvis covers your song.”
The Porter Wagoner Show
7:24 to 10:41
An overview of Dolly's time on the Porter Wagoner Show and her rise to fame.
“But a lot of money was raised for Dolly and a lot of money, a lot of that money was spent on very good things.”
The Breakup Song
10:41 to 12:34
Discussion about the song 'I Will Always Love You' and its significance in Dolly's life.
“company for half a million dollars just so his kids have something to inherit.”
Dolly's Impact on Future Generations
12:34 to 14:00
Reflecting on how Dolly Parton's legacy influences current and future artists.
“But imagine that struggle back in that era and the sort of guts that it took to overcome that.”
Dolly Parton's Legacy and Impact
14:00 to 21:29
Explore how Dolly Parton's achievements continue to influence generations of artists.
“I'm thinking of Taylor Swift, but there are other examples.”
Dolly Parton's Legacy and Impact
21:33 to 22:33
Explore how Dolly Parton's achievements continue to influence generations of artists.
“is leaving the cinema as soon as the credits roll, because there might be a bonus scene right at the end.”
Show all 18 chapters
Cut Down Culture and Streaming Trends
22:36 to 28:00
Discuss how short clips from shows are transforming viewership and engagement.
“Now, Marina, you said you were going to talk about this idea of cut down culture, of taking things and cutting them down.”
The Rise of Short-Form Content
28:00 to 38:24
Exploration of how short-form content is evolving and becoming a primary focus for producers.
“The guy who created that said, there's mad suits arcs that you can watch all the way through.”
TV Festival Highlights
38:24 to 39:29
Discussion about recent announcements at the TV festival and the state of the industry.
“Yes, well, it's the place where all of the TV companies announce the things that are coming up.”
Reboots and Modern Dating Shows
39:29 to 42:00
Analysis of upcoming reboots and the changing landscape of dating television.
“And it's taken a long time for the fallout of that to really settle.”
The Evolution of Dating Shows
42:00 to 45:39
Explore the shift towards gentler dating formats in response to toxic reality TV.
“about the apps and all of that in real life, where it's become this unbelievable multibillion-dollar businesses.”
The Rise of Sports Documentaries
45:40 to 48:24
Discuss the new wave of lifestyle sports documentaries and their appeal.
BBC's Cultural Future
48:25 to 50:22
Learn about the potential of the BBC to evolve into a sovereign cultural force.
“I think they have to build out another platform really that doesn't have – Yes, but it will feel like, yeah, it will come via that.”
Indie Film Spotlight: Coyote vs. Acme
50:23 to 52:25
Discover the story behind the indie film 'Coyote vs. Acme' and its significance.
Transcript
Automatic transcript. May contain errors.0:00The Rest is Entertainment is presented by Octopus Energy. Now, entertainment loves keeping business in the family. Yeah, it's no secret that that's traditionally been an easier route perhaps into show business. It's not necessarily the only way to get into the business. However, there are lots and lots of examples where it really has worked for people. The Coppola's stretch out beyond film into music. Nicolas Cage, though, changed his surname from Coppola. He's Francis Ford Coppola's nephew, and he changed his surname just so that he could just be Nicolas Cage. But one assumes that in LA they did know that he was a Coppola.
0:35He stands alone for me. I always think Stenestrassgaard is an interesting one because lots of his children became very, very famous. And he always calls himself a Nepo dad because as his children got more and more famous, people started to come to him more for roles. That's a nice way around. So entertainment has some remarkable family machinery, but however useful the surname, it isn't always the only way in. No, Octopus Energy, for example, didn't inherit its place in the energy industry. It's proudly independent. And one way it does things differently is having each customer's account looked after by the same small team of around 10 energy specialists.
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2:15Hello and welcome to this episode of The Rest is Entertainment with me, Marina Hyde. And me, Richard Osman. Hello everyone. Hi, Marina. Hello, Richard. I'm sorry we are parted. I know. It's because you've been on holiday the whole summer. Well, that's not strictly true, as you know, but I am currently not away, yes. Perhaps you're not on holiday. Perhaps you're on a mission. Yeah. Who knows? I never like to ask. No. Do you want to know my big news this week? I would love to know your big news, Richard. Yeah. I have had to abandon my fantasy football team. You know, I dipped back in this year, but it's too stressful.
2:52You know you're not allowed to play. I know. I thought this year my brother-in-law was over and he's got a team. I thought, do you know what? What harm can it do? I just put a little team in and it's ruined every football match I watch. So you have to know yourself, don't you? So I am out. That's great. Just every day as it comes and just get back on that wagon because I know you can't do this. I know you just can't control yourself. I want to thank you for your support in this issue. Thank you. As always. Yeah. This week we are talking about Dolly Parton. a total total icon and it's sort of been amazing since she so sadly died um but there have been so many stories and i guess we both have a lot to say about her as a kind of entertainment legend we do indeed yeah we can't we can't not speak about her i'm also going to be talking about i've been up in edinburgh so i'm going to talk about all the big new shows that have been announced and all the rumors of shows as well some really really interesting ones so just a little kind of update on what's coming our way in the next six months to a year.
3:54And we're also going to talk about long form things on TV being cut down into much shorter things, almost like micro dramas and just clipping culture in general. Is anything that you see on your feed actually real? Now, talking of real, it doesn't get any realer than Dolly Parton. She died last week. We wanted to talk about it. We know it's been a little while, but we felt that, you know, there's so many amazing stories about her. And she's such an icon and is such an important person, I think, in the culture that's been and the culture that's going to come. So we wanted just to pay our own tribute.
4:31And there have been so many tributes to her sort of amazing artistic career. And I endorse all of them and have read them all. But I'm also interested in her as a sort of brilliant entertainment business personality and particularly a sort of philanthropic brain. And she was just incredibly funny, incredibly witty. She always made the joke that you, if you were going to denigrate her, she always made the joke before you. She said, on surgery, she said, I'm a self-made woman and I have the doctor bills to prove it. When they said, would you ever sue the tabloid? She said, yes, for printing lies about me in the middle of the magazine and not on the cover.
5:09A great summation of her is when she was a big advocate for gay rights. And she was a real advocate for gay people getting married. And she said her reason was, why shouldn't they suffer like the rest of us? I mean, that's the way to do it. I mean, it's been amazing reading all the stuff because her story was obviously so incredible. And she came from such complete poverty. she always said she had like three passions god music and sex but she said the order would change without her knowing um and I I think all of those things she also said that uh she I look like a woman but I think like a man and I think as a sort of entertainment business figure as well as an entertainer which she was more than anything um she she was sort of fascinating in that regard because we talk a lot don't we about um you know icons of today and the way they control their image and the things that they have to do and she was way ahead of the curve on all of that she really took control of her own career and told people who she was before they could tell her who she was which is which is a hell of a skill if you can put it off yeah it's insanely hard to be that sort of uncompromising um a lot of her songs all through her career were not played on the radio because she refused to compromise but she kept all the rights to all her songs which again is incredibly way before taylor's version way before any of those things she understood that there was um you know the story that elvis wanted to record i would always love you who wouldn't want to record i would always love you uh and she was desperate for elvis to record it for obvious reasons i mean it financially would but also you just what an honored to have Elvis cover one of your songs.
6:56But Colonel Tom Parker, Elvis's manager, wanted 50 % of the publishing rights in return for Elvis covering that song, which is something he did quite a lot because obviously Elvis covers your song. It's a big deal. So Colonel Tom would try and take that money. And she said it broke my heart, but I had to say no. And that is a decision that paid off because she's made$60,$70 million out of that one song. And$30 to$35 million of that did not go to Colonel Tom Parker. So we missed Elvis singing it. But a lot of money was raised for Dolly and a lot of money, a lot of that money was spent on very good things.
7:32I wanted to talk about a very specific part of her career, which is the Porter Wagoner show, because I think it tells you such a lot about who she was, why she was important, what sort of a human being she was. And so she, you know, she turned up at Nashville the day after she graduated high school, made a name for herself. And the Porter Wagoner show was a big TV show at that time and porter wagoner was a big star so you know he was he was the big name in this relationship i've said before i'm sure that my brother once uh showed me a photo of uh johnny cash and elvis presley and said what's strange about this photo and i didn't know he said elvis wasn't famous when that photo was taken so that was elvis having his photo taken with johnny cash and so it was with dolly partner and porter wagoner she's very much the junior partner there he'd already um had a partner on that um show called normally and the first few times dolly turns up on the show and starts singing she gets booed by the audience because they miss normally so much and they're like who's this upstart is never going to amount to anything um and porter wagoner to his credit said okay for the next few shows we're going to do duets because they won't boo me okay so porter from the beginning we think oh okay we have some sympathy for porter anyway quickly becomes apparent that dolly is the star of this thing stays with the show seven years in the end but his writing songs, is recording songs, is trying to get a career outside of the Porter Wagoner show, quite a restrictive contract and all that stuff.
8:57Eventually she leaves and Porter Wagoner sues her for$3 million. She says, you're not allowed to leave. She says, I'm going to leave. Sues her for $3 million. Doddy at that point, of course, does not have$3 million, but gets out of the contract anyway, settles with him and says, okay, I will pay you a million dollars to leave this show. So firstly, we're told, we see immediately, because this is a big hit show, she's done perfectly well. I think her first salary on this show is$60 ,000 a year, so more money than her father made in a lifetime. So she's on good money, but she sees a different future out of there.
9:32So she buys herself out of that contract for a million dollars, and assiduously, over the next four or five years, pays it back bit by bit. She said, Porter Wagoner got the first million dollars I ever made. so absolutely buys herself out of that contract becomes free and from that moment on um she's making money now later on um porter wagoner is in trouble so he's got this money obviously he's been a huge star but he has tax issues and all sorts of things and he ends up owing the tax man half a million dollars and is about to go bankrupt now this is a guy don't forget who's just you know who sued her for three million dollars but it's also a guy who in the very early days of the show said, I'll do duets with you so you won't get booed.
10:16So what Dolly does is she buys his publishing company for exactly the amount of money that he owes, half a million dollars, buys it off him, he gets the money, pays off his tax bill. She then hands the company back to him so it could be left to his children. So, you know, she's worked her socks off to pay this man back half a million dollars and still has a big enough heart and a kind enough heart to buy back that, to buy his company for half a million dollars just so his kids have something to inherit. I mean, it's quite classy. The relationship with him is fascinating because I Will Always Love You is about breaking up with him, not as a romance, but about she felt like when she was trying to get out of this contract that she couldn't explain it all to him.
11:03So she wrote that song. So I Will Always Love You is about the breakup of a professional relationship. And she then walked into his office and played it to him and he said it was the prettiest song I ever heard obviously he did still sue her but it's sort of amazing that it's the most sort of perfect perfect song for people's breakups and then and yet it was really about their relationship yeah and it goes to show where creativity comes from which is all sorts of different places there is a there's there's an urban legend that she wrote I would always love you and Jolene on the same day which is which is not the case but in in in fairly quick succession and in fact funnily enough uh one of the reasons that she left porter in the end uh one of the many reasons uh she didn't need another one i don't think was he didn't want her to play the guitar part on jolene he was quite he had that sort of level of control so he brought in two male session musicians to play the guitar part on um jolene and neither neither of them could do it neither of them could do the thing that uh dolly had written so dolly does do it herself in the end but again i think it's one of those things where where she was like, maybe just leave me in charge of my own career.
12:14She absolutely grew up at a time where there were people trying to take money from you, almost always men, and there were people who wanted to control you and tell you who you were. You just see from so early on, she was like, I absolutely back myself. I back my talents. I back my songwriting. I back my personality. I back my business now. And that struggle, it's still a struggle for female artists. But imagine that struggle back in that era and the sort of guts that it took to overcome that. And the thing I love most about Dolly really is she wasn't particularly an angel. She had, you know, she could sort of set herself up as one.
12:53And obviously the incredible work she did with books for young children and stuff. You know, she certainly wears a halo. But she's so mischievous. She's so tough. She's so her own person. She took zero nonsense from anyone at any point. And yet she became, and this wasn't always the case, she became universally beloved. And I think more importantly, so it's amazing that she existed, amazing what she did, amazing the stuff that she left us, amazing what she showed us with her philanthropy and stuff like that. But that's lasted for, you know, her whole life. But it now continues. And this is the point.
13:33You cannot be what you cannot see, right? And there's a new generation of female stars and male stars now who see what it is that Dolly did with her money. Now, Dolly wasn't a billionaire because she gave away an awful lot of her money, but made enough money to be a billionaire. And there are other people in that situation right now. And if you don't have Dolly as an example, then you're sitting down thinking, oh, what should I do? You know, do I owe the world anything? You know, what's my legacy? They can look at Dolly. I'm thinking of Taylor Swift, but there are other examples. They can look at Dolly, see what she did.
14:04and that's a course for them to follow so that legacy continues and then by the way there'll be another generation of artists who will see what taylor swift did because she copied dolly and that sort of thing it just passes down the years it's almost like being abraham lincoln yeah and saying things that pass down generation to generation because people see you they want to be you they want to do the thing that you did and that's what she's given the world and she's done it in such a way without ever being a goody two-shoes as well with always being funny always being cheeky and always being herself.
14:34I mean, it's like Bowie multiplied by Prince, right? Yeah. The giving is very interesting because like everything she did, it's incredibly strategic. And as you say, there are people like JK Rowling who have thought really carefully about how to disperse their money. I remember the first time, remember for a long time, Jeff Bezos gave absolutely no money away. And the first time he, I remember being really annoyed about this, the first time that he gave a lot away, he gave$100 million. At the time, by the way, he earned$205 million a day. So this is like, I remember working this out. This was like somebody on the UK median salary, donating£34.56 to charity.
15:22Plus gift aid. Yeah, which actually a lot of people have done um and but they don't get a big gala about it but anyway yeah what he did was he gave he created this award called the courage and civility award which he gave to dolly parton and i remember thinking yes she understands how to do it why don't you understand how to do it why can't you work out how to do it but she the whole time which she was doing that she was still i think kind of just how sexy she was is sort of amazing because she said such i I mean, I suppose people would call them inappropriate things. She said she became aware of her magnetism during her baptism when she was 12 because her white cotton dress like clung to her breasts.
16:05It's so, she's so sort of full on. Dolly, you're in church. I know. Well, she said she always felt horny in church. She said, but that's the thing. She said, that's the great thing about a sense of humor and a sex drive. You can't wait to share it with everyone else. And to be able to be like that and to remain, I think it's just really very, very difficult. And there are people who were kind of sexual icons like Mae West who also had this incredible sort of strength and wit, but nothing on this scale really to be a sort of brilliant business person. And so much of the philanthropy was quiet. It wasn't like a Jeff Bezos gala where I'm going to give my special award of£34.56 to somebody today.
16:48Exactly. It's like Dollywood, which is a perfect example of the nakedly commercial bit of Dolly Parton, which you'll be shocked to learn I admire. Anybody who worked at Dollywood who wanted to go into further education, she would pay their fees. Anyone who wanted to do it, that was incredibly important to her. And that sort of, again, you really, really, really don't have to do that. You know, back when with the Industrial Revolution, there were religious industrialists who would set up, you know, model towns and ideal towns and build places for people to live. It's possible to make an absolute truckload of money, to constantly want more money and to constantly build things and look after people.
17:33And that's something that she did. And that's something, a lesson that hopefully, I think certainly artists will learn from her because they have a certain type of sensibility. But the billionaires of the world today, you just think it's okay. It's okay to want all that money and to have these valuations. But my God, you could do some good with this money that isn't just, I wonder if we could build a colony on Mars. You know, there's plenty of things on Earth you could be spending that money on right now and leave a legacy that isn't, oh, that weirdo who wants to go to Mars back in the 21st century.
18:06Yeah, we remember him. That's the way to leave a legacy. Dolly will be remembered a long time. I could lose him to Mars, Richard, though. So, you know, please, you know, we don't have to retain him. If, God forbid, he establishes a colony there, then maybe we should just let it happen. But yes, if he also gave 300 million books to children, that would be great. Can you imagine that first colony on Mars? Imagine the people who want to be there. That's going to be a mood. Yeah, he's got a version of it happening down, is it in Arizona where he's got the compound with the 15 baby mothers? So yes, I think, you know, he's trying to build that out.
18:43It is fascinating because, you know, if people can see an example of something, it does change them. There's an amazing quote from Lily Tomlin, who was on 9 to 5 with Dolly. And Lily Tomlin said to Dolly, she took her aside on the third day of shooting 9 to 5, and said, you know, you make it really hard for a person to be a hateful old grouch around you. could you at least hold back on the perkiness say till at least 10 or so uh and it's true you know what if you if you sit there in the middle of culture and radiate positivity and radiate good things then it's it's impossible not to be positive and not to think good things around that person it's you know it's it's a real power and she used it well and yeah i honestly the best thing about Arta is, you know, she, you know, she, of course, was calculating and she was, of course, as ambitious.
19:39She, of course, you know, used her image in incredibly clever ways. But what she did is sit right in the middle of popular culture as a funny, talented, brilliant woman. But there's lots of weird little entertainment facts. There's quite a lot of these people in that way that I think I've talked about before, how Lucille Ball is key to Star Trek, because it was a Desilu production, Star Trek, and it wouldn't have happened without her as this kind of amazing behind-the-scenes kind of overarching executive figure. Buffy the Vampire Slayer, Dolly was an uncredited producer because it was her company, Sand Dollar, was one of the ones who made the show.
20:18And Buffy has, there's little Easter eggs in it, like Buffy has the same birthday as Dolly. And Sarah Michelle Gellar said that she always sent them presents at Christmas and they were all very, very nice. But when Dolly found out that Gail Bergman, who was the only female executive at the production company, was getting a lower cut of the royalties than all her male counterparts behind the scenes, she took her out to lunch and then she wrote a check to cover the difference. it's uh you know listen we're lucky she existed we're lucky she wrote the things that she wrote we're lucky that uh she was that presence in the middle of culture but it is it's just and it's such an important lesson to learn right now which is you can be incredibly tough incredibly ambitious make as much money as you want but you can also leave the world a better place than you found it not everybody can say that but dolly parton definitely left the world a better place than she found it, right?
21:10She was an amazing entertainer, but also, and it's so unlikely when you look at the exterior, a brilliant strategic brain. RIP Dolly Parton. Shall we go for a break? We've plenty more to talk about after this. Let's.
21:29This episode is brought to you by Lloyd's Rewards. Now, a big mistake that people make is leaving the cinema as soon as the credits roll, because there might be a bonus scene right at the end. Absolutely. One of my favourite things in the middle. Yeah, you never know. In Marvel's ones, there used to be a mid-credit scene and then there'd be an end-credit scene. I remember the first one I really remember, well, two, I remember Ferris Bueller's day off where he tells you to go home at the end but also Smokey and the Bandit with Burt Reynolds where they would do bloopers. It just feels like a secret little glimpse into a different world.
22:00And it doesn't quite have to be over. Yeah, exactly. And it's just a lovely little added bonus. You've done everything, you've made your show, you've given everyone everything, It's just a lovely little extra. Which is also the idea behind Lloyd's Rewards. Extra value appearing inside something you were already doing anyway. Your daily banking. From shopping to streaming, you can bank on Lloyd's to help your money go further. It's rewards like this that make 14 million people bank on Lloyd's. Search Lloyd's Rewards in your app. Eligibility criteria, terms and conditions apply, retailer offers and cashback amounts may vary.
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22:41Welcome back, everybody. Now, Marina, you said you were going to talk about this idea of cut down culture, of taking things and cutting them down. My Instagram feed is almost nonstop little 10-second clips of The Office, Peep Show, Friends, almost always with a thing underneath saying, this line was completely improvised. You can see the other actors. Can't believe it when this was said. Now, this is, it feels like, oh, these are just fan sites or something, but this is the business now in Hollywood and the business of anyone who owns a big back catalogue, right? These cut downs. Yes, cut down.
23:18And it's very hard to know, as you say, whether someone has just found that wonderful little moment from friends they want to put out there or whether this is a sort of remorseless militarised campaign. It's really hard. The more I looked into this, the more I thought, was any of this real? Was Barbenheimer real? Anyway, we'll get onto that sort of clipping in a minute. But Deloitte did a survey last year and they found out that 53 % of Gen Z millennials, they prefer to be recommended shows to watch, not by the streaming service algorithm, which I think they probably think is for old people, but by social media on their feeds.
23:52So the streamers know this and they kind of are constantly cutting down. Remember, library is like 80 % or more of what is actually watched on these services. Library simply means the back catalogue of every TV company, every studio. It's the stuff that is just sitting there. You've already made it. It's already paid out. So it's just sitting there. What do you do with it? How do you make people rediscover it? How can you monetize it in and of itself? It's a huge deal. Well, all the streamers have now realized that this is a way to get people into this content. And so they're all suddenly, really quickly, over the last six months, they've all added their own kind of clip feeds.
24:34Disney's got a vertical feed called Verts. Netflix has got one called Clips on its app. Prime has got one that's, I think, also called Clips. HBO Max has shorts. Paramount has one. They're all driving people into it. Can I ask whether any of these Clips shorts stuff end with a Z or do they use the S at the end? Amazingly, they all have an S, Richard, currently. Oh, OK. So they're maybe trying to not be super cringe and actually put off the young people who like to get in this way. But they're also paying creators to do those because they want – so there's two things. First of all, that they see it as a way of getting people into the library.
25:11And second of all, and this is a bit people are worried about for culture, is they see those things as destinations in themselves. Because some people don't want to watch the whole Sopranos. And there are people who will just watch one arc. Like maybe I'll watch Christopher's arc and someone has just cut that down into effectively a microdrama. And they'll watch it on TikTok and they'll experience the content that way. Hey, this is Michael and Hannah from Goal Hangers. The rest is science. This episode is brought to you by Cancer Research UK. When we talk about beating cancer, we often focus a lot on survival.
25:47And that can mean overlooking impacts that last long after treatment ends. Yeah, for example, take cancers in children and young people. The treatments themselves can be incredibly harsh. They can cause lifelong side effects like infertility or hearing loss. And Cancer Research UK is working to change that because young people, they should be able to grow up hearing the voices of the people that they love and living their lives to the fullest. That's right. And one clinical trial led by Cancer Research UK showed that giving another drug alongside chemotherapy nearly halved the number of children losing their hearing.
26:22And today, the treatment combination is being used by doctors across the world. For more information about Cancer Research UK, their research and breakthroughs, and how you can support them, visit cancerresearchuk.org slash rest is science. Hi, this is Gary Lineker from Goalhangers. The rest is football. This episode is brought to you by WISE. It's only when you start moving money between currencies that you really think about the exchange rate, the fee, and what might be hidden away in the small print. Whether you're living abroad, paying someone overseas, or just trying to manage your money across borders, you want a fair exchange rate, an easy transfer, and no surprises along the way.
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27:41You know, there's lots of times in the day where you can't sit down for an hour and you might just want three minutes or something and that you're constantly keeping this stuff in people's minds. And they think it will drive long form engagement. But it does, you know, the ones that we know about are things like Friends or Suits or Grey's Anatomy. Suits is particularly interesting. The guy who created that said, there's mad suits arcs that you can watch all the way through. The guy who created it said, before it went on, remember it went massive on Netflix. And it's bizarre, like all my children's friends have seen the whole of suits.
28:16I don't know why. And he thought this was really odd because he said there was a TikTok clip of two of the characters in an interview scene. And before it started airing on Netflix, it was discovered by teens and it sort of blew up. So that's when he knew that something quite odd was happening. And then, of course, it became this huge thing. But as I say, the short form versions of content of all types are becoming a destination themselves. I was like, it's interesting. You know, now I see that at The Guardian, they often cut down my column into slides for Instagram and it's a shorter version of it.
28:55And it does really well. Just constantly chopping what you already have in all kinds of different ways. It's become such enormous business. You should just write it shorter. Yeah, no, I know. Give them a helping hand. You're right. I could just do it as a tweet. But there's obviously a lot of children's content like that. But I saw that there'd been a guy in Edinburgh at the TV festival talking about acquiring the rights to old films so he can cut them down into microdramas, which are compelling for today's audiences. He's done Hitchcock's The Lodger. It's an app. It's called Tattle TV. They don't have the UK or the EU rights, but they want to chop everything down because otherwise they think, oh, you know, people won't get into these things.
29:37I don't know whether that's true or not. We can see from Letterboxd that young people do get into these things. having said that a lot of people don't they need a way in right they need a way in yeah yeah and so so if listen if he's cutting down the birds and making it the bird then uh you know good luck to him i guess but it's it's it's a fascinating business and every single tv production company now has a has a department which sits with their library and churns out clips and a really simple examples would be would i lie to you and taskmaster where you're constantly seeing cut down versions And they're both perfect shows for that because they have these individual kind of segments.
30:14So constant, you know, here's this lie from Lee. Here's this truth from, you know, guest X. And they've got all the rights to do that, by the way. Anytime, as a guest, you sign a contract, they earn the rights, you know, in perpetuity, which you never think about 10 years ago when you're signing that contract. And now it's all over everywhere. And they'll do, you know, Lee's top five best lies and lots of guests and stuff. So they can monetize those literally by putting them out because the amount of people watching them stick about on YouTube, Instagram, TikTok. So they're monetizing them for what they are.
30:45Certainly not costing them anything, but also it's driving people towards the main product, which is that program. And if you go to the States now, you go anywhere now, everybody, everybody has seen Would I Lie to You and Taskmaster. Whether they've all seen full episodes of Would I Lie to You and Taskmaster, I wouldn't know. But they all know what it is. They all know the idea of it. They all know Rob Lee and David. And it's a great business. And I like seeing funny clips. As I say, the stuff I don't like is when they're showing clips of the office and saying, this entire scene was improvised.
31:17And you go, it's funny because the cameras are in exactly the right place the whole way through. And every reply is, oh, my God, it's so funny. It's even funny when you know it's improvised. And there'll be about two people in 400 thinking, guys, this is definitely not improvised. I mean, this is so dumb if you think this is improvised. But it's a huge business. These things get, you know, so many clips. But every company now, every single film library, every single TV company has people whose job it is all day, every day to cut things down and put them out in a form which is going to be entertaining for 10 seconds up to a minute and a half.
31:51Great business. But it's also quite a dark and stealth business, as it were, because I want to fold into this, the idea of clipping in general. And the question, if really anything on your feed is authentically popular or whether that popularity has to some extent been synthesized. When you get that thing where it's like, why is this thing in my feed? And everyone's like, oh, this person's blowing up or this song's blowing up. It's I the more I read, the more I think that almost all of this now is a result of a form of astroturfing, these kind of stealth marketing campaigns. It is absolutely massive.
32:26people and i'm going to get on to which people hire companies clipping shops and some of these are doing uh 65 000 clips a day and then the algorithms pick them up the platform algorithms pick them up it's very hard to tell whether they're real or whether they're not there was a really interesting article called the feed is fake a few months ago in new york magazine and talking about this kind of trend simulation how you can effectively sort of it's very cheap if you were buying an advert on... Are you talking about pretending that something has gone viral? Yeah, or that a song is good, or that who's this band, or that I'm going to go and see Barbie in Oppenheimer.
33:07It's very hard, you know, or the new season, The Night Agent is amazing. The guy who wrote it looked into lots of these things and concluded that almost all of these things contained a very significant amount of synthesized... Oh, wow. uh and so so essentially people being paid to promote something but doing it in such a way that it looks native and it doesn't look like they're being paid to promote it it's really cheap you know if you it might cost you a dollar for a thousand views um to do that um but it's ten dollars per thousand views if you buy a sponsored ad and it also has to say sponsored and it doesn't feel authentic and we all know that everyone just cares about authenticity so now they're discovering that the the talent agencies are doing it themselves if you don't like the campaign for some film because your your particular actor hasn't got like a huge amount in the trailer then why would you not just pay because it's very cheap people to create things saying oh this person's actually great in this and it's your client we've seen the definitely the dark side of it was being alleged with the Blake Lively Justin Baldoni thing that there are all these accounts who can kind of create an authentic, supposedly, backlash against somebody or not.
34:22The platforms are obviously legally supposed to identify sponsored content because there is legislation. And yet, the politicians are doing it too. Politicians are doing this as well. They are also synthesizing clips and synthesizing kind of popularity and viral moments. So it's really weird like how how much can you believe that's on your feed eventually you have a reckoning with reality and it's been pretty interesting to see people who supposedly are like oh my god j-lo's massive she's blown up you know she's got all these viral moments she had to cancel her tour because actually when push comes to shove and when people are actually required to buy the ticket lots of there's quite a few music stars who have had this that the tours have been cancelled if If you've seen a rash of stories about kind of cancelled tours, then I think a lot of it grows out of this, where it seems that bands or individual artists are really, really popular, or it seems that they're kind of suddenly blowing up and that they're everywhere.
35:25But actually, when it comes to people having to part with money and get to a venue and do it, then they don't. And I'm really increasingly positive that more and more of it is rooted in this stuff. also manosphere influences how popular is clavicular really i'm pretty sure he'll be using stuff like this to look important um and it's become that flywheel thing where because you know that your rivals or your enemies or other people are doing it or people are doing it for another actor in that film then you've got to do it for yours so we're getting to a sort of stage where you're thinking is anything popular really real well i always find that a fascinating thing you because it happened in politics a long time ago.
36:09And as you say, there are these farms where, you know, you just put these things out. And, you know, if you looked on social media, you think that everyone in the world was terrified to come to London. And then you actually look at the number of people come to London and you look at crime rates in London and you go, oh, all of that was nonsense. You know, you can tell it's a lie in the same way that you can tell the Jennifer Lopez stuff is a lie because the second, you know, the second you have to buy a concert ticket or the second there's a political vote, you see the truth of the thing. but it's um again for us for our generation this is a real sort of motif of things we talk about for our generation it's sort of terrifying because what's real what's not real for the generation coming along they're just they're native to all of it yeah you know it's it's absolutely washes off them and you know they have they have which is why it's as as an industry it's sort of it terrifies us it completely terrifies us and we feel like it's out of control but the next generation have got it in control i think uh a lot more it's just you know i always remember years ago you know if a band had an album out uh they would buy billboard posters and they would put them at the ends of the streets where the band lived yeah right and that's very much the analog version of what they do now which is because j-lo wants to think that she's gone viral as well so you know it's they want to be able to go into a meeting with j-lo's people and say look at the number she's doing this is incredible uh and but unfortunately it does lead to those things where you go oh okay but hold on no one's buying the tickets and no one's actually buying the tickets I think it's probably a very, very good way of looking at any of these viral things.
37:38It's going, is anyone spending money on this? Is anyone actually backing this up with bums on seats or whatever it is? And you can try and make a film go viral. But what's the box office? What's the box office? Who are people voting for? Who are people going to see? And it cuts through all of that nonsense. But I often think it's a mystery to us sometimes how our Instagram or TikTok works. But it's worth remembering there is probably now a multi-billion dollar industry in putting things on our feed. And there's always a reason for it. I agree. I mean, I don't think you can believe hardly any of that, as you say, until you get the reckoning with reality.
38:18Now, Richard, you've been up in Edinburgh at the TV festival and lots of fun things seem to come out of it this year. Yes, well, it's the place where all of the TV companies announce the things that are coming up. So there's always, you know, there's lots of talks and, you know, a couple of things I will say. Firstly, the TV festival seemed healthier than it has done for many years. I think people have really found their footing in the new economy, worked out the new ways of making money. And I think that terror that maybe struck TV five years ago has turned into something else and people are really making money and doing interesting things again.
38:55and by the way the same goes for the fringe I talked about it a bit on the Q &A last week but there's a real energy of the comedy festival real energy funnily enough a lot of which has come through Saturday Night Live and some of the people on those shows so it was really really a great time up there and made me feel very good about lots and lots of things but I just want to go through some edited highlights of what people have announced the BBC have announced they're rebooting Top Gear once again which is an interesting one they've rebooted it a number of times um you know i mean the what we think of as top gear the clarkson bit was a reboot you know top gear was you know noel edmonds and angela rippon and all sorts of people uh and yeah the clarkson era was a reboot brought it back with chris evans matt leblanc has done it uh of course we had the freddy flintoff incident where he got a huge payout for from the bbc for for an accident he thought maybe that might be the end of top gear because it was obviously very, very, very traumatic for him and I think a much worse accident than we were first led to believe.
40:02And it's taken a long time for the fallout of that to really settle. But no, they're bringing it back. Ed Havard, who is sort of one of the heads of BBC content, said they're bringing it back. There's all sorts of people in the frame for hosting it. Jimmy Carr was the first person named, but maybe just because his surname is Carr. I don't know if that's true if Hugh Laurie and Van Morrison are the next two hosts will know that or Mini Driver will know it's like but they are they're definitely bringing it back I would watch that line up so hard yeah Van Morrison Hugh Laurie and Jimmy Carr yeah and Mini Driver but they are definitely bringing it back and they're talking to people at the moment nobody has signed up as yet also no one has signed up to what exactly it is going to be it will be a reboot but it might become something quite interesting and quite different but it's a huge brand for the bbc and for bbc studios so it's it would have it was going to come back at some point because it's a really big money spinner and people love it and it is that thing of it it has a male skew and and and and you know all the channels strikly struggle on on things with a male skew so that's a fun one talking of reboots uh disney plus bring about blind date i assume you approve of their host choice uh you know i approve of Maura Higgins.
41:20She is, by the way, can I just say, she, Maura was on Love Island. Then she had a really good run on the US Traitors. She's now doing Dancing with the Stars. Well done, her agent. She is really doing the playbook. I think she's with like Intertalent and CAA, but like they really, they really got the assignment and they're building something very good for her. There's something about that show. I would love to watch Blind Date again because dating has become such an unbelievably, because since the apps, dating has taken over everything. The state of dating TV somehow mirrors the darkness people feel about the apps and all of that in real life, where it's become this unbelievable multibillion-dollar businesses.
42:06And people have intense antipathy really towards the apps, but they don't feel any way out. The state of dating TV, in a way, there's a darkness to all those Chris Cullen shows that we talked about before. sort of married at first sight, love is blind, perfect match. I would quite like to see Mora presiding over a format with the wall and the three suitors, you know. Just quite gentle. Come on, it's quite gentle. It's what people want to get back to. I think it's like, it's a moment in time and people, and it will be very, very clippable. People will like that, I think, because I think it sort of, it speaks to a feeling that people have in general about the kind of toxicity of dating and all of that in general.
42:48So I'm pleased they're doing that. You could frame it as a reaction to Married at First Sight and things like that and the toxicity of that. Something much simpler. Listen, there will be bells and whistles for sure. But yeah, more Higgins Blind Date on Disney+. Behind the scenes with footballers, is this the new sports docs? Because the Crouches are doing one and the real Roonies. and they're both, I've read all the summaries for both of them and it's both like, you know, or they have to go through lots of big family events and a house renovation and some really amazing holidays. Is this the new sports dogs?
43:24Yeah, I think so. So Disney Plus, again, who are doing Blind Date with Maura, announced the real Roonies. And you sort of think, I mean, I would watch it because, you know, because you get two for the price of one there, don't you? Because you get Wayne, who has become something of a cult figure after the World Cup. A revelation. Yeah, people are growing into him. And then you've got Colleen as well, who's been on I'm a Celeb and obviously has been right at the heart of our culture. And yeah, you do sort of wonder what their day-to-day relationship is like. We are obviously not going to find out via this DocuSoap, but at least we'll be adjacent to it.
44:03And yeah, the Crouches, who have done all sorts of things before, they are doing theirs on Amazon Prime. And again, you get two for the price of one there. You know, Peter Crouch is very funny. You know, he's, again, does a lot of adverts. And, you know, Abbey Clancy as well. So you can absolutely see why they've been chosen. And there's a four-part documentary on Gary Linek on Amazon Prime as well. Yeah, so football appears to be the new whatever the last thing was. Yeah, well, sports docs are underperforming a little bit at the moment. Yes, whereas these are not sports docs. These are not, no.
44:38So this is lifestyle sport. Yeah, exactly. Netflix had some very interesting ones. They paid a huge amount of money for the Roald Dahl estate, Netflix. And at the time, I thought, God, that's a good idea. Because you have a huge amount of kids things, of course, you've got all of those books, all of which can be adapted. But the first thing they are doing, well, the first thing they're doing is a reality show called The Golden Ticket, sort of set inside Wonka's Factory. And that's sort of a placeholder because drama takes a bit longer. So they're doing that. That's out in September. but the first Dahl adaptation they're doing is actually an adaptation of some of his adult short stories it doesn't have a title yet but it's written by Danny Brocklehurst who's done loads of things he does lots of the Harlan Coburn adaptations he's super smart uh it's got a great cast Nicola Coughlin is in it Imelda Staunton Toby Jones and so the money they have spent on it and they're really throwing a lot a lot at it and they've thrown some really good people at it as well and this is going to be the first iteration of how how they make their money back but it's going to be followed by an awful lot more dull material that's dull not dull material but this sounds great it's taking loads of the short stories and putting them all in one seaside town and so sort of peopling it with characters from the different short stories and making a drama out of all of it so i'm very very excited uh about that they've also got um adolescence was such an enormous hit for them so they've got um a new jack thorne drama coming up as well which is Kate Winslet and Maxine Peake as sisters in a sort of crimey type drama you think yes please um they also announced uh Beat Luke Littler which I talked about um yeah recently and when I talked about it by the way I was not going to be hosting it now now I am well I'm I'm I'm sort of an analyst uh with it and Gary Lineker is hosting that um and um I had such a good chat about it yesterday because I'm interested in the numbers so 20 amateurs come and play Luke Littler and if you beat him over one leg of 501 you win 501 000 pound uh obviously he's the best player in the world so people think oh yeah but it's it's going to be how are you going to beat him well firstly the people they're going for they are going to be good dance players you can't be a pro but these are good players uh and we were looking at all the numbers and you think like in any given leg luke litha's got like an 85 chance of beating a player at that standard and so you know in any given leg of course he's going to win but 20 legs i think he's got a 15 chance of winning all 20 which means an 85 chance of giving away 501 000 pound to an amateur dance player either way it's going to be a load of fun i mean it's it's it's i i think i'm very excited to be involved in it as i say i i only say yes to things where i think oh my god i would love to do that uh so i'm excited about that um amazon prime last one laughing new lineup has been announced which is great uh katherine ryan is in it john richardson is in it katherine parkinson is in it um roshan conaty finally gets to get off that sofa next to jimmy and she is going into the uh oh is she yeah yeah so she's going to so i think mel gedroy is the is the sidekick on this one harry hill is in it um there's a comic called josh jones i think that show often introduces people so i think sam campbell a lot of people didn't know before last term even though he's been on taskmaster and stuff but Josh Jones is on this one and Josh Jones has got one of those very very infectious senses of humor I would think so I think he could he could be a big breakout star of that and talking of Taskmaster they're doing a new spin-off called Your Time Starts Now which is Taskmaster for families at home which weirdly Alex Horn did on the BBC a few years ago called The Button but now it's on Channel 4 so you can give away a bigger prize but it's branded as part of the Taskmaster universe which means they're now going to have i think 29 weeks of taskmaster a year on channel four um channel five are doing the same company who did the uh hugh edwards drama uh with martin clunes as hugh edwards have you heard what they are what they're doing now tell me they are doing uh the drama of nicola sturgeon and her husband yeah yeah that would be good how much fun is that going to be i would love to write that just i'd all work on the props yes exactly or yeah take home the motorhome and wonderhood uh made made both of those shows itv they've got um the final final final ever uh 70 up is coming back the the final episode of seven up is is coming back so there's loads and loads of really interesting things i mean even more interesting i thought matt britton i thought did an an amazing session the new director general talking about how all of our culture is now run by six companies in America and China and how we have the opportunity to turn the BBC into almost like a sovereign cultural force and now is the time to do it and to have this sort of home for you know news and entertainment which is not driven by an algorithm and is not there to make billionaires money and perhaps there is space for that somewhere and doing it via the medium of the iPlayer and bringing things into the iPlayer but it was a I think really he's super bright.
49:50I think they have to build out another platform really that doesn't have – Yes, but it will feel like, yeah, it will come via that. But, you know, he thinks in such a smart and interesting way. And, you know, it's an argument that speaks to the heart and to the business brain at the same time. And now is probably the time to do it because, you know, I think that we probably have a window of about three or four years to really kick this into gear. but it would I think make a huge amount of money for Britain and it would secure the future of the BBC so if anyone can do it I suspect he can I was very impressed with the way he spoke but in general I thought Edinburgh was very exciting I know I've talked about reboots and stuff like that but that's because they're the kind of headline ones but there was loads and loads of there's loads of interesting original stuff coming up and loads of broadcasters working with you know different content creators and making stuff directly for YouTube everybody just on board with how where culture is going uh how we make you know good things for it and how we make money out of that so i was very very encouraged by um the atmosphere of it and the confidence of it loads and loads of challenges still of course there are but you know it feels like the beginning of the beginning of something new uh and um you know if it gave us nothing else it gives us more higgins as the new host of blind date very much here for it any recommendations yes i went to see this film we spoke about it years ago coyote versus acme uh which was uh it's it's based it's all based on it on a on a humorous new yorker article from many years ago um uh imagining what what would happen if wiley coyote sued acme for all of the defective products that uh he uses to try and kill roadrunner warners of course have the rights because you know they have all of those characters they made this film Will Forte is in it they made it um everyone was happy with it and then they wrote it off as a tax loss they absolutely they just did not put it out it's now been bought by um an indie and it's being distributed they obviously don't have the money of warners so it's it's it's a worthwhile thing to support uh and I went to see it and it's really funny it's you know the the the idea of it is funny it mixes animation and uh with your life you can go watch it with your kids it's it's a it's a really really charming silly ridiculous funny film so i really really enjoyed that and also i think it's something it'd be nice to support because someone did take a punt to to take this thing that warner said literally and it's one of the most disgusting things that's happened in culture i mean just that all these you know people have made this film it's a really great film and they just said oh no just for our tax bill we're just not going to show it you think i'll come on so someone has put the money in uh ketchup and then it's the name of the company they put the money in and i think it's really worth supporting because it's very funny and you can watch it with very young kids right that about wraps us up we will be back tomorrow with a special bonus episode for our members uh our bond series we've got to the filming of dr no which is a very storied shoot and very exciting and thank you by the way for all your incredible feedback on that series i've had so many people come up to me talking about it it really is it really is um a lot of fun but thank you we really appreciate how lovely everyone's been about it.
53:03There's plenty more to come. There is plenty more to come. If you want to join for ad-free listening and bonus episodes, it's therestisentertainment.com. Otherwise, we'll see you on Thursday. See you on Thursday.
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From the publisher
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