In short
The episode (The Rest is Entertainment) first examines how Love Island became the biggest global TV show by shifting from “Celebrity Love Island” to ordinary contestants, and how reality TV’s “always-on” fame beats traditional movie-star prestige. It then pivots to Kylie Jenner advertising Meta/Ray-Ban smart glasses (“Starfire”), arguing they’re a new, fashion-led route for surveillance capitalism.
Guest backgrounds
Marina Hyde and Richard Osman are the hosts; no other guests appear in the transcript.
Key claims
Reality TV stars gain immediate, direct fan interaction and sponsorships; long-form formats force visible “character” and real-time audience judgment. Movie stars are portrayed as more guarded and less aligned with modern immediacy. For smart glasses: Meta sells wearables via celebrity fashion rather than pure tech; the glasses enable recording, live streaming, AI info, and could integrate facial recognition, raising consent and surveillance risks.
Notable examples
Love Island moving to Peacock with host Ariana Maddox; Summer House’s “Kiara” love-triangle blowup; Meta/Ray-Ban glasses sold millions; Harvard students’ “iXray” facial-recognition demo; Michael Barrymore filming in shops; Kylie Jenner’s “Starfire” campaign.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Rise of Love Island
1:03 to 1:50
Discussion on how Love Island became a global phenomenon and its cultural impact.
“but you completely tune out the plot and start daydreaming about the location instead.”
The Rise of Love Island
3:00 to 4:04
Discussion on how Love Island became a global phenomenon and its cultural impact.
“How that happened and where it leads us.”
Celebrity vs. Ordinary Contestants
4:04 to 6:16
Exploration of the shift from celebrity to ordinary contestants in reality shows.
“So the last three seasons, in fact, moved to Peacock in the States and a new host, Ariana Maddox, who's also worth talking about because she's an interesting one.”
Cultural Changes in Fame
6:16 to 6:50
Analysis of how perceptions of fame and celebrity have evolved over time.
Authenticity in Reality TV
6:50 to 7:18
Discussion on the authenticity of reality TV stars and audience perceptions.
The Dynamics of Reality Television
7:18 to 7:56
Exploration of the unique dynamics and appeal of reality TV formats.
“It obviously had the money of an ITV studios behind it very early on and a channel as well.”
The Shift in Celebrity Culture
7:56 to 8:48
Discussion on the changing landscape of celebrity culture and audience expectations.
“And, you know, we often say, oh, my God, what a great, great idea.”
Permanent Access and Reality Stars
8:48 to 10:44
Analysis of the desire for permanent access to reality stars and their lives.
“People in reality TV are now seen as heroes, which is a definite shift.”
The Rise of Reality TV Stars
14:01 to 24:59
Explore how reality TV has changed the landscape of celebrity and audience interaction.
“If you look at these reality shows, you look at like that girl in Summer House, if you look at Love Island, people can communicate with these people in real time.”
The Rise of Reality TV Stars
25:00 to 26:19
Explore how reality TV has changed the landscape of celebrity and audience interaction.
Show all 25 chapters
The Rise of Reality TV Stars
26:24 to 27:21
Explore how reality TV has changed the landscape of celebrity and audience interaction.
“What are your entertainment memories of the 1990s?”
The Rise of Reality TV Stars
27:28 to 28:18
Explore how reality TV has changed the landscape of celebrity and audience interaction.
“It's only when you start moving money between currencies that you really think about the exchange rate, the fee and what might be hidden away in the small print.”
Previewing the Smart Glasses Discussion
28:19 to 28:43
Get ready for a discussion on Kylie Jenner's smart glasses collaboration.
“Microsoft 365 Premium, and a year of Xbox Game Pass Ultimate with a custom color Xbox wireless controller.”
Previewing the Smart Glasses Discussion
28:46 to 28:56
Get ready for a discussion on Kylie Jenner's smart glasses collaboration.
The Evolution of Smart Glasses
29:36 to 30:48
Discussing the rise and fall of smart glasses from Google to Meta.
“And we thought it was going to be a short recording.”
Kylie Jenner's Role in Smart Glasses
30:49 to 33:49
Analyzing Kylie Jenner's collaboration with Meta and its implications.
“It's like, yeah, like you're Earth's most malevolent dweeb.”
The Future of Wearables and AI
33:50 to 35:04
Exploring the potential of smart glasses and AI integration in society.
“Any backlash is water off the ducks back when they draw their power from it.”
Surveillance Concerns with Smart Glasses
35:05 to 36:30
Discussing the ethical implications of recording capabilities in smart glasses.
“But again, Stephen Meisel's going to do the photography.”
Case Study: Michael Barrymore and Consent
36:31 to 42:03
Examining the issues of consent in public filming through a celebrity case study.
“And many of the firms have plans to integrate facial recognition into these systems.”
The Impact of Filming Technology on Behavior
42:03 to 44:27
Explore how new filming technologies, particularly glasses, influence social interactions and privacy.
“And by the way, I'm sure that he is telling people that he's doing that, but it would be very easy to do without doing that.”
The Dual Nature of Technology
44:27 to 46:42
Discuss the pros and cons of technology, including its benefits and potential consequences.
“There will be some awful consequences because of these.”
Nostalgia and Technological Anxiety
46:42 to 48:35
Consider how reflecting on the past can alleviate anxiety about current technological changes.
“No, I think, you know, people were right to be sort of suspicious of the robber barons and things like that.”
Book Recommendations and Wrap-Up
48:35 to 49:22
Receive book recommendations and a brief conclusion of the episode.
Book Recommendations and Wrap-Up
50:01 to 50:29
Receive book recommendations and a brief conclusion of the episode.
Book Recommendations and Wrap-Up
50:32 to 50:50
Receive book recommendations and a brief conclusion of the episode.
“You think you know a browser, but Gemini and Chrome, that's new.”
Transcript
Automatic transcript. May contain errors.0:00The Restless Entertainment is presented by Octopus Energy. Now, fan mail is one of entertainment's strangest bargains. You send total devotion one way and the understanding that nothing may come back.
0:12Richard Osman:Certainly in our day, you would write to a film star or a singer. I wrote to Howard Jones. And maybe three months later, a sort of signed photo comes back that's clearly pro forma, you know, that you know Howard's never really looked at. Steve Martin used to have the pro forma sort of thing, which would just leave blanks, like insert like small details to make a joke about how completely impersonal his personal reply to you was it was just like a standard thing impersonal is interesting that's why we're talking about this because with octopus energy you always can reply to their emails and not only can you reply to them they will go to the same small group of people who always deal with you that's like unbelievable it's almost unprecedented that a company you're giving your money to will actually respond to you are contactable yeah in some way
0:59Richard Osman:This episode is brought to you by EasyJet. You must have had that moment when you're watching a film, but you completely tune out the plot and start daydreaming about the location instead. The bright Mediterranean colours on screen suddenly make the British weather look even greyer. And sometimes it doesn't even take the Technicolor. Put on a black and white thriller set on the Italian coast and I'll enjoy the mystery, but part of me is already working out which flight gets me nearest, preferably with less identity theft and bluer skies. For me, it is Greece. Once the rumours started that a certain star-star did musical was returning to the islands, that was all I needed.
1:32I was thinking about departures.
1:33Richard Osman:With EasyJet, you can travel to over 100 destinations across Europe, with flights from just£32 one way, and they've got package holidays from£399 per person, with thousands of hand-picked four - and five-star hotels to choose from. Get your summer holiday sorted. Book now at easyjet.com. Selected dates and flights, July to September, limited availability. Holidays at all protected. Terms and conditions apply. Heat up your 4th of July at the Home Depot with our wide variety of grills under$300 and make every gathering one to remember. Give your outdoor space a glow up, whatever your budget is, with savings on seasonal plants starting at$5.
2:10Richard Osman:With the grill fired up and your backyard set to perfection, you'll be able to invite friends and family over to kick off the party. Start celebrating with low prices guaranteed at The Home Depot. Prices may vary by store. Exclusions apply. See homedepot.com slash price match for details.
2:32Hello and welcome to this episode of The Rest is Entertainment with me, Marina Hyde.
2:36Richard Osman:And me, Richard Osman. Hello, everyone. Hello, Marina. Hello, Richard. How are you? Yeah, I'm not too bad. It's been too hot. I like it. I know that. Yeah, but this hot? But yeah, no, you're right. There were moments when even I was welting. Try being six foot seven in this heat. I'd love to. I'd love to be six foot seven. Yes, I would. You are much nearer the sun. It is much, much hotter. I promise that. We've sort of got a summer special this week, funnily enough. We're going to talk about Love Island becoming literally the biggest show in the entire world. How that happened and where it leads us.
3:06Yes. And we're also going to talk about Kylie Jenner is advertising Meta's new smart glasses. We're going to talk about smart glasses. also what the kind of move towards celebrities means for Silicon Valley and celebrities. Okay, let's get to Love Island. Yes. Let's journey to Love Island, which is now an enormous hit. In the US, it's the biggest show on US TV, generates kind of huge stars, like lots of reality shows. We're going to talk about reality shows and how I think reality stars have a much sort of bigger cultural cachet now than movie stars. Now in the past 24 hours there have been a couple of stories about Love Island contestants.
3:44One's been removed from the UK version and one from the US version of the show. But for Thursday's Q &A episode I can see we've had questions about TV participant vetting. So why don't we leave those aspects of contestant screening until then and today we're talking about it as a sort of broader cultural phenomenon.
4:03Richard Osman:So the origin story of Love Island is a fascinating one. So the last three seasons, in fact, moved to Peacock in the States and a new host, Ariana Maddox, who's also worth talking about because she's an interesting one. And three seasons ago, started really, really, really climbing the ratings. Last season almost doubled its audience. This season has almost doubled it again. So it's uber massive. It's beyond massive. It's absolutely huge. I mean, it's a phenomenon. It's making an insane amount of money. a lot of that money going to the UK which is nice because it's a UK format an ITV format but to speak to your point about ordinary people becoming celebrities and that being more interesting to people than film stars and what have you, of course Love Island started in 2005 as Celebrity Love Island.
4:55In the UK.
4:56Richard Osman:In the UK I watched that series. Whenever you have a successful regular show, the thing you do is you say, oh why don't we do a celebrity version of this and you know that's uh that's a very familiar path to tread in the case of celebrity love island they did two seasons of it it was sort of an attempt to take on big brother it sort of worked sort of didn't work you know got a lot of column inches um back when uh columns were measured in inches but it didn't really take off and 10 years later um they said i think it was angela jane at e4 said well why don't we bring back celebrity love island but without the celebrities yeah why don't we make ordinary people uh and from that moment this franchise was born and you know it's been through a few dips but it's currently it's never ever been bigger they ditch celebrities they put ordinary people in there and more than any other show pretty much they turn them into characters and personalities incredibly quickly people come in with sort of 20k follower counts they leave with a million plus they get all you know um sponsorship bonanzas all of these sorts of things.
5:58Richard Osman:It's like being a goalkeeper for Cape Verde. I was about to say, I mean, everybody wants to sign him. That's the history of the thing. And I say it was, it was, it was big in the UK as Love Island, then moved over to the States, quiet start, but now has become definitively the biggest show in the world. So I think it's definitely worth us talking about it and, and talking about what this, this reverse pivot of going from a celebrity show into a regular show why that made it the biggest show in the world and interesting sidebar traitors in the us which as you know is is celebrity based in the sense that they are all because as we've talked about on the podcast before reality tv is now a sort of professional class within entertainment and people hop from show to show and if you've you know one big brother you might get onto traitors or whatever it is but traitors now in the states is going to do a regular version yeah you know in the same way in the uk we went from a regular version to a celeb version in america they're going from a celeb version to a regular version that's when you know you've really made it yeah when your format is big enough and strong enough you can put ordinary people in it so talk to me about love island and how it sort of became this phenomenon it's hard to say how it becomes a phenomenon because it's it's a regular television show and it became a phenomenon because people kept believing in it and you know so the team behind it's quite hard to work out exactly who came up with love island because really it's it's sort of just putting couples uh in a villa and letting them swap and back in 2005 there were a billion of those formats i mean every single format was sex on the beach sex with my ex just just a load of things where you know there were there were these shifting sands but this is one firstly it was owned by itv studio so that people like rachel arnold and the talca snackers who are still around now making great shows they were there So it had brilliant people behind it very, very early on.
7:47Richard Osman:It obviously had the money of an ITV studios behind it very early on and a channel as well. And it had a headwind. And then they just started making it really, really well. And, you know, we often say, oh, my God, what a great, great idea. That was so obviously a big hit. But usually with things like Traitors, Race Across the World, Love Island, the ideas themselves are fairly prosaic and fairly universal. They're just made incredibly well. And that's what ITV have done. So they were doing that, doing what we would have done 25 years ago, i.e. making a really good television show as well as we possibly could.
8:22Richard Osman:But I think the key was at the same time, the culture was changing and what we thought of as celebrity was changing. Yeah, I don't think people want appetites. First of all, the character types, I think, have changed in all of these shows is that we used to watch, you know, it's right back in those, you know, 20 years ago, like you're talking about, we watched reality TV for the train wrecks. and it was quite simplistic for messes and for things like that. People in reality TV are now seen as heroes, which is a definite shift. Like all of these formats, it's got these kind of terrible stories and some tragedies in its kind of long history of people who aren't able to deal with the fame it brings.
9:03But then I suppose that's like movie history or any type of thing.
9:07Richard Osman:Yeah, and we have a hope over the years on this podcast. We've spoken quite a lot about those things and we always will do. We talked about Married at First Sight recently. So I think just on this occasion, we can concentrate on something else, which is there is something extraordinary about these formats. A different kind of fame and a different kind of audience. But fame in any of its iterations brings all sorts of issues and difficulties and problems, that's for sure. There's another huge show that's just went absolutely nuts for a particular reason, which is in the US called Summer House. Have you seen this thing?
9:39It's Bravo. You can watch it here. And it's essentially some people, hot people go to the Hamptons and share a house, whatever. But there was a love triangle in it. Someone found out that her best friend and a guy she had a sort of situationship with were going behind her back, Kiara. I mean, it's become so massive. It blew up beyond all belief. I saw this guy saying, a reality TV producer saying, oh, Kiara's this generation's Julia Roberts. there were these amazing shots of her finding out about it and then there were these pictures of her like crouched down outside the hilariously outside the hermes shop in manhattan on the pavement and like a passerby helping her when she sort of found out about it it's so all out there you're involved in all their dramas all the time and so they have these huge social moments she now by the way has got a million followers she's going going on dancing with the stars.
10:35She is presenting Love Island After Sun. That is absolute gold dust. And she's obviously got masses of red carpet and sort of sponsorship, things like that. So I think that what people want now, and later we'll come to why I think this is so, why movie stars in a way are out of step with our kind of cultural dynamics. What they want is permanent access. They want permanent drama. They want permanent candor. They want retail opportunities. all of these things you know bring it they want imperfection and reality tv is still about in the all of these formats even though it's about revealing who you are and it's impossible when you're in these kind of long-term formats um particularly something like you can't really
11:18Richard Osman:hide yourself in the love island i know and this is a sticking point where lots of people they go or reality tv isn't real and you know you can edit people to look weird and people play up to the cameras what you're saying is right long form stuff which love island is which big brother is you cannot hide yourself you can't edit yourself you can't edit yourself and you know you at home might be going oh yeah but i can see through that you think yes everyone everyone can see through it and that's what character is we can tell they're not being authentic i've either got reality stars who are exposed in these long formats and people do feel they're more real than anything else yeah you've got influencers a class of people which people are also obsessed with but sort of actually detest and think they're lying to them even though they are obsessed with them so it's a kind of complicated relationship but they do think that they're lying to them and that they're managing and then you've got very remote movie stars which who will come to that are not these type of celebrities at all and they don't respond in real time to anything well there are two there are two this is the interesting thing i think and this is why reality tv is so powerful is there are two types of reaction you can have to somebody on screen so that person on screen is giving you a version of themselves and you have an opinion on that and what you're either saying is i love that person they're so authentic even though they're messy or they're difficult or you know they're causing trouble they are authentic or you're i don't believe that person is being real yeah and both of those things make for amazing television they make for judgment it's like someone started at work and you immediately start talking about them you go well what do we think of x it's that but for everybody in america they can all talk about these people and they go are they real uh or are they not real and it doesn't matter either way because there is a there's a built-in reaction to both of those and by the end they do feel that they are real because they do understand that the format will expose and eventually but people can still be fake people can still be fake yes you can be a fake person but at least they're really exactly real fake but that's exactly it everyone's being real some people are fakes but they're real fakes yeah yeah they're not no one's acting up for the cameras because you cannot do the you know what the camera is just you cannot have that relationship it will wear you out it really will you will always blink first if you're looking into a camera i agree whereas movie stars they they tend to be first of all they tend to be very guarded and the way they deliver what they do is i think now completely out of kilter with the dynamics of what we expect in the modern world they are the opposite of always on this thing that they do takes a very long time to create the creation of it happens away and you don't see it and then you're presented with this sort of stone tablet and by the way traditionally has had a prestige yes and and has a procedure in the lifetime of the people who are in these films and so they still act as if there is a procedure which i'm sad to say has has long gone yes it's definitely definitely degraded and there are so many fewer sort of fewer of those types of styles for this reason that the market is shifting um but nothing in their world happens in real time.
14:18If you look at these reality shows, you look at like that girl in Summer House, if you look at Love Island, people can communicate with these people in real time. Reality stars, your cultural footprint is immediate. You can message them. You can, about the dramas that we can see happening. There are these social media moments happening all the time where people maybe find out what's in the series behind people's back. So they have a much closer relationship with their fans and they are always on, they're constantly monetizing. they have a kind of direct consumer relationship the the relation of the audience is very very different both as a way of selling things because they almost all end up with sponsorships or in many cases come in to love island because they want that um even if you look at someone like molly may haig or whatever she quite obviously she targeted the show because she wanted to become a type of person and it has made her that type of person and by the way no judgment on that that's
15:10Richard Osman:the culture yeah and that that's what that's what you know i would be doing if i was in my mid-twenties you just you find your route through but movie stars they don't particularly open movies anymore people are going for the ip then you know there's certain people like zendaya or whatever that people will want to go and see but there are many many fewer jacob alaudi it was really interesting the other weekend not the weekend we've just had the one before i was talking to a 15 year old girl about all her cultural taste and she was really i was really grateful to her she spent a lot of time talking to me about it um and i was talking to her a bit about the pinups for want of a better term and um you know she was like yeah yeah you know jacob elordi all of those but she said one of the things she said was there's a feeling that we need more guys that there aren't guys yeah and i said that's so interesting but why has the market not provided because and i i think it's really interesting if you look at music music is dominated by solo women yeah reality television is a female-led medium books now all the biggest selling authors in the world are women currently She said, there's not enough guys.
16:13They don't have enough pinups. And I said, that's so weird that there aren't people coming through. There was absolutely no shortage of loads of movie stars, loads of TV stars. But the women dominate all these things.
16:27Richard Osman:Yeah, it can't all be Harry Styles. No, but reality TV is completely female-dominated. They are the power. Funnily enough, this isn't media, I know absolutely next to nothing about, but I do know this about it. It's like opera. Women, this is an art form in which women wield all the power. We don't care about men in reality TV in lots of these shows. They're stooges a lot of the time, aren't they? They're like pantomime idiots or they're a plot device. You know, in The Real Housewives, they just sort of exist around the edge of it. And actually, when that guy was saying about this girl, Chiara from Summer House, oh, she's this generation's Julia Roberts, that's what, in all of their imperfection, but they're also very ambitious women in reality television.
17:08and all of these things are what make them compelling as stars in a way and also the the
17:15Richard Osman:ambitious thing because it works the other way around in a way is if you are an ambitious woman in your early to mid-20s and you do have ideas and you do want to be in the middle of the conversation this is where you go yeah you back yourself yeah all these women back themselves and this is a great well funny enough um uh ariana maddox who's been the host for the last three seasons. When you look into her story, she wanted to be a Broadway performer, you know, so she trained and did, you know, you know, went to theatre school and not from a particularly rich background, certainly not from a connected background, moves to New York to try and get work in the theatre in the way that one would have done 30 years ago, 40 years ago, 50 years ago.
17:53A hundred even, yeah. Yeah.
17:54Richard Osman:And then moves to LA to try and be an actor. She is a bartender, So goes to be a bartender at the bar owned by Lisa Vanderpump from Vanderpump Rules, which is an enormous Bravo show in the States and did 11 seasons of that, was much loved. And her dream of playing on Broadway came true because she's cast as Roxy Hart in Chicago because she's a big star, but but also is amazing. I mean, she's incredible, something she would not have been able to do with her lack of connection. She's not a nepo baby or anything like that. So she found a route through one of these shows to do the thing that she wanted to do.
18:33Richard Osman:Then she went on Dancing with the Stars, came third. Now she's hosting this and the whole thing has massively taken off. I mean, again, she has a brilliantly messy personal life as well because she was with Tom Sandoval. There's so much to unpack in this episode. But that's what people want. They want ambition and massive imperfection. But also she's talented. Yeah. You know? Oh, yes. It's quite hard if you are talented to make it in this world, certainly if you have no connections. It is difficult to do that. And so when we keep saying, oh, well, these people keep getting famous, I tell you who else is getting famous?
19:06Richard Osman:Talented people. Yes. But this is the route through that they are taking because they can't ask their mum or their dad for a job. So, you know, they'll do this instead. Well, there's a famous quote about writing, which is writing's easy. You just open a vein and bleed. But that's said by someone like Red Smith or Hemingway or whatever. and it's a sort of prestige. I also thought it was Joan Didion. Yeah, it's attributed to various different people, but I think whoever said it, it would definitely be from the prestige category. But that idea that among certain types of writers, you just lay your soul on the paper and then it's a prestige thing, whereas people who do it in this format, there's nothing in reality that's remotely prestigious.
19:46I think those are sort of false snobberies. There's something about exposing yourself and being very, very open that is sneered at still in this, but maybe by people who don't understand why everything's gone. Because it's not sneered at by the audience at all.
20:00Richard Osman:No. And also the audiences are sometimes sneered at by that group of people as well because they're going, oh, but can't you see X, Y, and Z? And the thing you can tell about a reality TV audience is yes, they can see X, Y, and Z. Also, they're seeing a bunch of things that you don't see. And sometimes you get, years ago, I'm like Big Brother, people would say, oh, I hate all of them. And you go, if you've looked through those 16 people and there's no one you find a human connection with, that is on you. Yes. That is on. The beauty of these shows is we find the person who we identify with. We find the person in whom we find some heroic characteristics.
20:34Richard Osman:We find the person that we want to get their comeuppance. And usually in reality TV, if not in life, those are the things that happen. But viewers of these - Even with the empty craters last time, after the first episode, a lot of people were like, oh, I don't know whether this is going to work because they couldn't allow themselves to commit. It's like, don't worry, this will work. And it was only towards the end when they thought, oh, this is Alan Handel being a traitor, this is very funny, that they felt that they were coming into the format and that they could maybe give it another chance.
21:03Maybe they'll watch episode two.
21:05Richard Osman:I mean, it genuinely has the moral nuance and sophistication of a 19th century novel. Yes. I mean, an audience is really, really capable of keeping four or five things in their head at the same time when they watch these shows. And there was drama, drama, drama. It's like, you know, it's like something that comes out in a periodical once a week, except it comes out every day and there's cliffhangers. It's genuine and incredible form of television. We talked in previous times about the exploitation of people who are on these shows, and that's definitely an issue. But in terms of television and in terms of the opportunity it provides people who are on it, it's kind of unrivaled.
21:40Richard Osman:It's like a bullet train through culture. I agree. But the always-on nature of it isn't just the format. A bit like what we were talking about when we were talking about sport and how people are starting to consume football as just one example differently, which is that instead of these kind of 90-minute things that happen relatively infrequently, you've got all of this plot line and social activity and everything happening all around it. And there's a whole ecosystem of stuff around it that means that if you're really into one of these shows, you can sort of get new information and new real-time drama about it every single day.
22:16Richard Osman:Yeah and it has a lot in common with sport in that if you love sport you can absolutely immerse yourself in that for your whole life. You will never run out of things to talk about, you will never run out of new storylines, you will never run out of new characters, there will always be a new season and it's the same with reality TV. It has a huge amount in common with sport that you know there are definitely rules but actually it's slightly out of your control you never quite know what's going to happen but it's fan service it's audience service right in the same way that recording artists have realized that they can't disappear for five years and then come back with an album and everyone will still be there this is we've talked about this before people dropping things all the time and just this constant sort of just remaining part of the culture for fear of it moving on beyond you so your your point about movie stars i think is interesting i i often feel in my position so i have you know i have a profile I do TV shows, I've got the books and this, that or the other.
23:11Richard Osman:And I understand absolutely what I'm constantly being asked to do, which is make myself constantly publicly available to promote those things. And not to sort of go on a show and say, you must read my book, but to constantly be present in the culture, to show who I am. I thought it was good having a podcast, Richard. I suppose so. But I get to talk about other things and not myself on this, which is what I like. So you're there. Yeah. but the idea makes me so tired when I see the graft involved. Oh, my gosh. And I can see people in their 20s. It's amazing. Of course you constantly have a camera pointed at yourself and you can do stuff.
23:47Richard Osman:I really, really get it. But there comes a point if you're a movie star, if you're a TV presenter or an actor or a singer of an older generation, where you just think, I just don't have the energy to turn myself into the product. I really, really don't. And we have enough track left that I can write my books and that's the product and that's enough. And, you know, I'm happy with that. But what everybody would really, really like is for me to be the product and the books to be the thing that you can buy because you like that product. And that I cannot get on board with. But this new generation and these new generation of TV shows, that is absolutely the way around that it is.
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24:28Richard Osman:And I really get it. And I think it brings some really interesting things into our culture. I think it brings some really interesting people into our culture who'd have had the door shut in their face before now. And so, you know, those are big conclusions to take from a reality dating show. But it's so enormous and it's so enormous for a reason, which is our culture has absolutely changed underneath us from 2005 and Celebrity Love Island with Jane Middlemiss to, you know, 2026 and this behemoth. Yes. And it's above all, it is what audiences want. Yeah. And it's good. and yes they're giving audiences what they want yeah people it's it's i've said this before but so many writers people who write comedy or fiction are obsessed with reality shows because eventually as you say you point the camera and eventually people start making you know reveal themselves but they also take extraordinary decisions in the moment and their impulses are so interesting to watch and so many like real prestige writers are obsessed with these type of show because it reveals character and that's a shortcut to seeing people be put in extremist situations and then having to make a choice i would go so far as to say if you love middle march then you'll love below deck because it's the same stuff yeah you know but yeah i in in conclusion it is the biggest show in the world and while there are issues with that i think it's worth sometimes going you know this is actually not bad there is something quite interesting about this and and there's an audience that's being super served and an audience that really really engages and understands what it is that they're watching in a way that if you don't watch you don't understand okay after the break we are going to be discussing kylie jenner's collaboration with silicon valley overlords meta for their smart glasses talk about always on yeah see you
26:19Richard Osman:This episode is brought to you by the Lloyds 5k house deposit. Lloyds are offering a 5k house deposit which was last seen in 1996. What are your entertainment memories of the 1990s? I feel guilty talking about the 1990s because you look back and it was such a golden era. We'd never had it so good and we didn't even realise because we were young and we just thought we were entitled to it. We absolutely took it for granted. Yeah, Britpop was absolutely in its pomp. Oasis playing to a quarter of a million people. You had Blur and Suede and Pop. Spice Girls and Girl Power, I'm so sorry. Spice Girls, amazing movies at the cinema, Trainspotting.
26:53Richard Osman:I mean, it felt a time of absolute optimism. But at the time, you just assume that was the way that the world was going. A very British type of optimism. But part of the optimism, of course, is that mortgages were more affordable. And that is what Lloyds is dealing with right now. Yeah, last seen in 1996, Lloyds are now offering 5k deposit mortgages to first-time buyers. Search 5k first-time buyer. 1996 average first-time buyer deposits based on ONS data. Subject to status, your home may be repossessed if you don't keep up repayments. Conditions apply. Hi, this is Gary Lineker from Goalhangers.
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28:56Richard Osman:Welcome back, everybody. Now, before we talk about smart glasses, our bonus episode this week, not just for members, for everyone. I'm doing a series called The World Cup. I've done these many times before in different formats back when Twitter was at its height. The first one we're doing is the World Cup of US sitcoms. I've got John Robbins and Maisie Adam in the studio. I am dying to hear this. And we're going through more in common. Our lovely polling friends have polled the British public. We're going to find out what the favourite US sitcom of all time is. But we're going to chat about our favourites as well and little stories about the sitcoms.
29:26Richard Osman:So we're doing a whole series of those. But the first one, the World Cup of US sitcoms, will be out this Wednesday for everybody and then for members after that. But it's really good fun. And we thought it was going to be a short recording. And we did a whole bunch of them. And we were arguing so much about everything in a nice way. We really, really enjoyed it. So I hope you enjoy that. Talking of enjoyment, I remember a while back when Google bought out their Google glasses. And I was like, this is the worst thing that's ever going to happen. And then I was delighted because they absolutely failed.
29:59Richard Osman:No one bought them. They were an absolute nightmare. And you thought, good, that's gone away. It has not gone away quite the opposite. Yeah, smart glasses. There's a new collaboration, Meta's smart glasses. And I suppose we're going to talk what it means for both Silicon Valley and celebrities who have actually stayed quite separate, interestingly, in terms of promotional activity. But Meta have got a deal with Ray-Ban and they've had these glasses out for a while, different ones. and you'll probably have noticed Mark Zuckerberg has been or has taken to the stage various times wearing them. We'll get to that in a second.
30:30Richard Osman:I mean, if he's refusing to put them on, that would be bad. Kylie Jenner is the new face of their new glasses. There's one called Starfire. They cost about$300 or$400. Her voice is the AI assistant. She's been very hands-on, blah, blah, blah, all the things celebrities say when they do a brand collaboration. To me, it's quite interesting because Silicon Valley, first of all it's interesting to me on the marketing they don't sell things in this way think of what everyone has sort of all of those companies all of those tech overlords have sort of copied steve jobs which is you know you walk on stage and you tell people about a new piece of hardware which i suppose is fine if it's like all software i guess or if it's if it's a sort of some if it's some kind of desktop thing or a hardware thing or whatever or even metas various other products but the sort of corporate narcissism of mark zuckerberg who who would walk on stage wearing these glasses.
31:22It's like, yeah, like you're Earth's most malevolent dweeb. No one's going to buy anything off you. You can't disrupt everything, mate, OK? Here's how you actually sell things, OK? You get really hot people to take sexy photos, aspirational people, and then people want to buy the thing. So if you have a look at the pictures of Kylie Jenner leaning into the camera in her smart glasses, it's like, all right, you know. Whereas Zuckerberg, for a long time, I think thought he could just walk on a stage wearing these things. I think Jimmy Kimmel describes Zuckerberg as now dressing like a Chechen Molly dealer.
31:53And he walks on the stage.
31:55Richard Osman:Chechen Molly dealer. Yeah. But they now have a vice president of fashion meta. So they did this whole thing totally different. Do you know what? I literally never heard back when I applied for that. Could they just acknowledge the CV? Honestly, just say you've had it. Because otherwise maybe it went to junk. Yeah. Can I just check that you received it? Yeah. But I mean, I don't, as you know, I don't like to say wearables. But in this case, these are accessories that they're trying to sell. And this is how you sell accessories. And it's interesting that celebrities have actually mostly stayed away from tech.
32:27Kylie Jenner, obviously, these people are completely plugged into the platforms. They don't exist really without these platforms. But I remember there was a point where Kylie Jenner said something like, oh, is anyone else not really feeling the new Snapchat design? And it wiped a billion off the company. That was a while back, okay? Don't worry, it's recovered. But when you think about something like fashion or jewellery, think of how many celebrities have deals and campaigns and whatever. And actually, speaking about movie stars before the break, that is actually one way for those people to stay always on.
32:57They're present because they are viewable in advertising campaigns.
33:01Richard Osman:I mean, you look at Beckham at the World Cup and he's getting more minutes than any of the players. It's unbelievable. It's absolutely extraordinary. It's unbelievable. His ability to sell everything. There's nothing. Well, that's the thing about the Kardashian-Jenner is that there's nothing they won't sell. Celebrities have been very wary about doing things with Silicon Valley. If you look at the much more kind of typical Silicon Valley reaction, I think celebrities slightly feel that this thing might destroy them. Yes. Movie stars definitely do. And they're probably right. Scarlett Johansson obviously had a huge kind of blow up about her voice being used as an AI assistant.
33:33Witherspoon recently, who has a sort of lifestyle portal and recently said, oh, women, we need to understand AI, all of this. She got a massive backlash. It wasn't even paid for, by the way. So celebrities are very aware of it. But the Kardashian-Jenners will sell absolutely anything. I'm amazed they don't have defense contracts. Amazed. They will sell anything. Any backlash is water off the ducks back when they draw their power from it. They just don't care. So rather like Becca, there are certain people who just don't, once you've promoted a sort of emirate or whatever, you don't obviously mind.
34:02But what happened with Instagram is that that was only made into it, which is a meta product, obviously. that was only made into a thing because fashion and celebrities thought oh hang on a second I can control images of myself I can release things and that allowed people to be always on in a different way so celebrities and movie stars and what have you made Instagram a thing and they're now realizing I think they have to do these with these glasses well that's the interesting thing
34:27Richard Osman:about it because so Google Glass launched and it was a big tech product it was a tech play entirely it looked like a tech play as you say they were just sort of worn by the tech pros and it disappeared entirely what meta did very very early on is well on one hand thinking about what the smart glasses can do and by the way we should talk about what smart glasses do which means yeah okay good but they teamed up immediately they went to um esselor luxotica yeah which is one of those big brands that essentially owns everything that you've ever heard of and they are the owners of ray-ban so they actually they went to the makers of ray-ban and said no we're going to make a fashion item we will put all of the tech inside that fashion item but it's going to be fashion first and you know we're constantly told that tech stocks you know trade you know 10 times more than any other stock and tech have suddenly realized that actually fashion stocks are the ones that really trade above everything so they have finally realized to sell it in a fashion way as well yeah don't bother doing a deal with ray bad if mark zuckerberg's going to wander out i don't want to buy anything off him and so kylie jenner i think interestingly i think these were already a hit before she signed up with them you know they sold a million in a year they reckon they've sold three million you know people are actually using them and wearing them and it got to the point i think where she was able to say oh okay this is a fashion fashion i'm sorry they did i get that they were made by ray-ban and whatever but they didn't look fashion now the ones she's done look fashion oh they look fashion yeah i mean as listen i i have so much more to say about this but um you know since i got turned down for the vp yeah job at meta yeah just i feel yeah i say Snap are bringing out some glasses.
36:01But again, Stephen Meisel's going to do the photography.
36:03Richard Osman:You can't have glasses called Snap. That's a terrible idea. Yeah, Snap glasses. Stephen Meisel's going to do the campaign. Kai Gerber, they've got loads of celebrities doing those. So this is becoming a different thing. And yet, they are, are they not, Richard? One of the darkest iterations of surveillance capitalism. They might be the worst thing in the world, I think. They're literally pervert glasses. They're pervert glasses, for sure. Though it's weird they didn't go with that name. so you they are essentially glasses which are a camera which have speakers as well which have recording capability both audio and visual so you can walk around essentially either filming what is right in front of you or live streaming what is in front of you i mean particularly live streaming that's uh that's without consent you can do all of those things new ones have ai capability so whenever you're looking around it can it can be giving you information about what's around you They say, oh, you can find out what sort of tree is next to you.
37:01And many of the firms have plans to integrate facial recognition into these systems.
37:06Richard Osman:If anyone ever were to do that, there was two Harvard students in 2024 who they did a viral demonstration with Ray-Ban Meta Glasses. They combined it with facial recognition software, which some of the companies say they're not going to put in, but we know they would eventually, some of them. And also public databases. And they could identify strangers on the street in real time. They surface names, addresses and phone numbers within seconds. The experiment was dubbed iXray and it sparked widespread alarm, but that was a year and a half ago and that alarm seems to have dispersed a little bit. It'd be handy, though, when you can't remember someone's name.
37:39Richard Osman:That actually is handy. And it will get rid of the embarrassment I see almost on a daily basis. If I'm walking down the street and someone recognises me but isn't sure, they know my face or assume I'm someone from work. and so they'll give me like a really sort of sight embarrassed nod it will solve that for them because they'll go oh that's that guy from yeah yeah i'll be able to run through all the hits yeah whichever show i do and in the same way that people will unblock phones for you you know you can just yeah and someone will unblock the phone someone will disable the recording light for you for like a hundred dollars or something yes so they have a little recording this is supposed to show that matter of matter of thought of thought of all this so they've got a tiny tiny light which is on when someone's uh recording but you can have it you can also you can just cover it up it's like the easiest thing in the world and we do recognize that meta are above everything a data company yeah an information company so while they say oh no we will have pretty strong safeguards in place uh when these are being used let me tell you i'm aware that all of our previous products we said that and it hasn't really paid off but these ones you're going to be absolutely fine so you're going to be walking around a street where everyone is going to be wearing ray-bans they're all filming you at all times they can capture what you're saying there'll be an ai display telling them who you are all of that stuff is possible all that stuff is probable and now they're being advertised by the most beautiful people on the planet and built by a company with an almost endless uh reserve of money that's scary right yeah i do and i think it is that I would, you know, if you were advising people, as I say, the Kardashian-Jenners, they literally don't care hardly what they advertise, but a lot of other people would think, do I really want to be associated with these things that the law is so far behind?
39:29As always, the law is so far behind being able to keep up with this. How do you consent? You know, they are complete. We know that they are, people call them creep magnets. They're pervert glasses. You can see pickup Cup artists filming all the time. And then just immediately posting. And you haven't obtained people's consent. There are stories about people who have fled abusive relationships and then it's quite clear if they're being filmed at work. Because lots of people just do like, well, someone we might talk about, Michael Barrymore, bizarrely.
39:59Richard Osman:Yes, Barrymore meets Zuckerberg this week. Michael Barrymore, if you don't know who he was, our younger audience, Michael Barrymore was a massive light entertainment presence on British television for a long time. he hosted loads and loads of the big shows he was the biggest name and he was biggest you know he was ant plus deck yeah he came out as gay relatively late on in his career he um and then there was this huge scandal where somebody was found dead in his pool after a party and that person a man had been sexually assaulted it was not clear what happened it's never been fully clear what has happened michael barrymore was never charged with any offense but he effectively fell completely from grace in that moment yeah he's someone who actually was cancelled people complained about being cancelled yeah yeah however you hear a lot about oh Nigel Farage has got so many followers on TikTok he's got 1.5 million Michael Barrymore has 4.4 million he's been reposted by people like Sabrina Carpenter and what he does is he just basically sort of wears glasses like this and he goes out to the shops and buys munchies and things like that and and And chats.
41:05And chats. And he puts it on TikTok. And he has got a huge following from it. He probably earns at least a quarter of a million a year from it. And it's a very, very big thing. But again, people were saying, well, hang on a second. If you're recording people in whatever, the supermarket, none of these people have really consented. There are people, there have been stories. I'm not saying that this is true of the people who he has filmed. But there have been stories of people who've fled abusive relationships or whatever. and then if you put it on a sort of mass viewership platform where it gets masses of hits and you think oh okay that person works in you know the asda of wherever then you are effectively doxing
41:40Richard Osman:people yes so this week finally after usdor the um shop workers union came out and said you you you can't do this they're talking directly to barrymore because it's so high profile he was filming in shops and by the way no one who's in those videos has personally complained but they they raised it with usdor just to say look by the way this stuff is going out and i don't know who's in the background and no one has signed a release form if you sign any if you film anyone in a shop and break it a tv they have to sign a release form to say that's fine and by the way of course 99 % of people are very happy with that but if you are going around he's sort of an interesting test case Michael Barrowmogs as you say 4.4 million followers and his whole stick is he will just go around and talking to people and put those interactions out but there's something so different even I mean we know that the hardware is to bring it even back to the glasses there is something so different even between holding a phone up so people know sort of they're being filmed and filming with glasses where people don't really know they're being filmed or don't understand it in the same way.
42:36And by the way, I'm sure that he is telling people
42:38Richard Osman:that he's doing that, but it would be very easy to do without doing that. So many people don't tell people and you can see on TikTok, there are massive, massive people who don't do it. So the hardware is changing people's behavior in another, even darker way than the last bit. the last bit um the camera quality is now amazing the audio quality is now amazing it's you know it would have passed for broadcast quality you know it's just it's incredible what you can do there are platforms who are ready to receive this instantly every single time a video goes viral that is that's marketing for the glasses because you know you know how it's been filmed and the whole thing now becomes an enormous tech snowball where it just gets bigger and bigger and bigger and bigger and bigger.
43:24And as I say, the law is miles away from catching up on ideas. Miles away. How can you, you know, there are consumer protection lawsuits, I think, pending in the US because people can see where it's going. But it's very slow. You can't... And also when you've got that much money, who cares? Yeah.
43:39Richard Osman:I mean, you know, that's the point. I mean, you know, it's like they're, you know, trying to sue them for stealing the copyright of every book ever written. Well, they get fined like these ridiculous amounts. They get that fine sort of$15 million which is like one second's profit. Yeah, but these things are I do genuinely think these things are insane. I don't know what one does about that. I don't know what I would do if I were in government about it. I don't know if it's a cat that's already out of the bag. There are loads and loads of reasons why these things are great, by the way. What a lovely way to capture your child's birthday party.
44:11Richard Osman:They have live translation in these things. There are incredible things about them. As someone visually impaired, they could genuinely be transformative. When you put AI in that and everything can become clearer and sharper and you can explain what something is to me, absolutely transformational. All those things said, there will be some terrible things that happen because of these. There will be some awful consequences because of these. And I would bet any money that no one pays for those consequences. No. And as always, and the other thing is, as we often say with the platforms, you work for them for free.
44:41Richard Osman:Yeah. You pay to work for them for free. So all of these, because all of these things are training Meta's AI. All of this stuff is being fed back and it's training Meta's AI in these kind of human interactions. The things that AI is less good at, you are working for the company and you are training them. Everything that you film with these glasses, all of that, people basically work for these companies now. They spend so many hours a day for these companies that effectively you spend six hours a day working for free for a tech company. and that is actually your real job in the economy you have this other thing that you think is to do with it and what could pays you some money and how you pay your rent but actually what you really do is you work for free down these people's content minds yeah and a lot of those people are the same utter dullards who tell you that government is trying to track you all the time and so you don't understand how the world works you go you're wearing their glasses man can i if in case people feel anxious about this and i think sometimes when you think about technology and you think about all of these things you know it is quite anxiety inducing the way i always try and think about these things you know i love nostalgia so you look back at the 1950s and there's lots of things on facebook again oh my god look at that street and the cars and we left our doors open yada yada yada there's a very very monetizable accounts on on facebook that do that all the time if you think of today as the olden days i always find that's a really nice perspective to have if you look back and go oh my god it was literally the first time that people were like wearing glasses like the first time like one of the unions just said oh you shouldn't really wear these glasses in our shop I mean, it was crazy how unsophisticated they were back then.
46:15Richard Osman:I heard a podcast and they were talking about Love Island. And it's just a thing that people would sit and watch. Like they would sit down in front of a screen and they would watch that. So I always think when you walk down the street, look at the fonts on the signs, look at the product in the shop and look at the wrappers of chocolate bars and imagine in 40 years time how insanely old fashioned that's going to look. And sometimes I think that's quite a nice way to get rid of techno anxiety. I'm not sure that... Has that not helped you? No, I think, you know, people were right to be sort of suspicious of the robber barons and things like that.
46:46Oh, of course they were.
46:47Richard Osman:But it turns out there's nothing they could have done about it. So that's where anxiety comes from. It comes from our absolute inability to do anything about this. Well, it did eventually break up some of the... You know, these companies are so much bigger than something like Standard Oil, which was dealt with. I think there are... No, I think they should definitely try and break up some of these. Oh, I'm not saying don't do that. I'm just saying that if you are walking down the street, if you're walking down the street listening to this and you are not able to be part of a class action lawsuit, then one thing you can do is at least go, oh, one day this will all be sepia photographs on whatever Facebook is at that point.
47:23Right. Probably be like an artificial dinosaur living in your house.
47:27Richard Osman:Any recommendations? I have got a recommendation. It's only just out and you'll be reading stories from it all week, I should think, and beyond. It's called Regime Change. It's the book about the Trump presidency by Maggie Haberman and Jonathan Swan. Looking forward to that. It's really amazing. I'm sort of in two minds somehow about how these books work when you are reporters. They're both very, very kind of good reporters. Like you don't necessarily produce, not all of this is produced for the outlet you work for all the time. And some of it is kept for the book. But lots of it needs to be written about in a way that I suppose it just works particularly well in long form.
48:04and as a reminder of, you know, we become so desensitized and we obviously have to desensitize ourselves, but to remind you what you're living through in terms of the Trump presidency, it's extraordinary. And as I say, you'll be reading highlights and lowlights from it over the next weeks, but it's a really good reminder of just how insane the times through which we're living are. and so I'd write that's Regime Change by Maggie Haberman and Jonathan Swan
48:35Richard Osman:Excellent I'll recommend a book as well I recommend John Grisham's new novel The Widow I love John Grisham this is billed as John Grisham's first whodunit and in a sort of I suppose a very specific way it is but you know there's always plenty of murders in a Grisham but it's you know it's that thing of within the first four pages you're like okay I absolutely understand what this is about so this widow has got a huge amount of money you don't know where it is no one else knows she's got it and you're her lawyer done and also by the way you've got gambling debts John you have me for 350 pages thanks for getting into it quickly but it's you know he's just you know there's a reason he sold so many books oh absolutely so absolutely love that John Grisham the widow other than that we will be back on Thursday with a Q &A and tomorrow for everybody first episode free the World Cup of US sitcoms yeah I hope you enjoy it it was really fun to do I know I will.
49:31I'm listening to it right after this.
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50:29Richard Osman:This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome, that's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration block, or finally break down that long article you've had open for weeks. Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses set up required, compatibility and availability varies 18+.
From the publisher
Why has Kylie Jenner made a pair of glasses with 'Earth's Most Malevolant Dweeb' Mark Zuckerberg? How has Love Island become America's favourite show? And has Michael Barrymore made a comeback via TikTok?
Richard Osman and Marina Hyde discuss the enormous success of dating reality show Love Island, and why audiences are preferring TV lotharios over Hollywood stars.
Kylie Jenner has partnered with Meta to sell AI powered 'smart-glasses'. Are celebrities finally buying into Silicon Valley, and what does it mean for the world's privacy?
Recommendations:
Regime Change - Maggie Haberman & Johnathan Swan
The Widow - John Grisham
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