In short
Podcast Episode Summary: Pitching Buckaroo To Spielberg
Podcast Title
The Rest Is Entertainment Hosts: Richard Osman & Marina Hyde Description: Richard and Marina provide insider information about TV, movies, and pop culture, giving listeners an expert analysis of current entertainment trends.
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Episode Overview Episode Title: Pitching Buckaroo To Spielberg Episode Description: A discussion on Richard's experience pitching a movie to Steven Spielberg, alongside insights into the nuances of TV and radio, the history and significance of cold opens, the impact of brand endorsements in film, and the dynamics of commercial radio.
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Key Themes and Discussions
- Pitching to Spielberg
- Richard shares his humorous anecdote about meeting Spielberg and failing to pitch "Buckaroo the Movie."
- Highlights the intimidating nature of meeting major industry figures and the dynamics of celebrity interactions.
- Cold Opens in Television
- Definition: A brief scene before the opening credits intended to hook the audience.
- Purpose:
- Originally used to fill the time before commercials in American network television.
- Evolved to become a creative tool for engaging viewers immediately.
- Cultural Impact:
- Cold opens are now a common convention in both sitcoms and dramas, allowing for standalone jokes or plot setups.
- The Importance of Timing in Radio
- Discusses the significance of adhering to scheduled ad breaks in commercial radio.
- Commercial Radio:
- Missing a quarter-hour can complicate ad placements and revenue.
- Each quarter has different audience values, affecting advertising strategies.
- BBC Radio:
- While less pressured by commercial imperatives, timing remains important for maintaining listener routines.
- The Role of Directors vs. Screenwriters
- Explores why directors tend to be more recognized in the film industry compared to screenwriters.
- Historical Perspective:
- Early film directors were seen as technical positions, with producers and stars holding more prominence.
- The rise of the auteur theory shifted focus to directors as visionaries in filmmaking.
- Current Trends in TV:
- Shift towards recognizing writers, specifically showrunners, as key creative forces, particularly in long-form television.
- Brand Endorsement in Bond Movies
- Ian Fleming's Style:
- Discusses Fleming's penchant for brand mentions in the original James Bond novels, using them to build a sense of realism.
- Contrast between literary depictions of brands and the restrictions placed on modern television writers.
- Cultural Reflection:
- Brands serve as cultural markers, evoking specific social contexts and settings within narratives.
- Celebrities in Fiction
- Delves into the use of real-life celebrities in fictional narratives and the legalities surrounding their portrayal.
- Consent and Fair Use:
- The distinction between mentioning celebrities and using their images, where humor and satire can provide legal cover.
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Key Takeaways
- The art of pitching in Hollywood can be daunting, even for seasoned professionals.
- Cold opens serve an important function in engaging audiences and have adapted over time with changing media consumption patterns.
- Commercial radio's strict adherence to schedules reflects the intricate relationship between media timing and advertising revenue.
- The balance of power between directors and writers has shifted, with television recognizing the importance of writers as central to storytelling.
- Incorporating brands in storytelling not only serves as a narrative device but also grounds the story in a relatable context.
- Navigating the portrayal of real celebrities in fiction reveals complex legal and ethical considerations.
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Conclusion In this episode of "The Rest Is Entertainment," Richard Osman and Marina Hyde weave together amusing anecdotes and insightful analysis about the entertainment industry, exploring the intricate relationships between creators, their work, and the cultural landscape. The discussions illuminate the evolving nature of storytelling in film and television, emphasizing the importance of both the content and the delivery medium.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
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1:13Hello and welcome to this episode of the Rest is Entertainment, questions and answers edition. I am Marina Hyde. And I'm Richard Osmond. Hi, Marina. How are you? I'm very well. How are you? Yeah, I'm not bad. We're still apart. You are still an Ibiza, but that's okay. We forgive you. It's unacceptable. I hate being partied. We will be back together next time. You could just say no to the family holiday. I could say no. Or you could come on my family holiday, which I'd prefer. Your kids are delightful. There's very few families who I'd agree to come on their family holiday. Yours I could just about handle, I think.
1:43Oh, that's quite a tall order. I mean, I'm not sure I can quite handle it. So well done for at least pretending. Now, I have to start with this one. It's like an any other business question. Mike Shearing asks, as mentioned in an earlier episode, Richard, did you pitch Bokkaroo the movie to Steven Spielberg I did I did not do you know what I had so many plans but when I met Spielberg I was like yeah do you know what I'm gonna do that I'm gonna ask him his favorite three Spielberg movies I can do that and uh this is me meeting Spielberg Spielberg hi me hi and that's about as far as I got thank you for everything yeah pretty much I go I gotta say, Steve, I think my favourite movie of yours is Jaws.
2:27I couldn't hold it together at all and the idea of pitching Buckaroo the movie to him. Listen, there'll be edits, there'll be premieres, perhaps by that time we'll be firmer friends and we can have the Buckaroo chat. I'm going to ask you a question, Marina. Enough of my brilliant Spielberg impersonation. Sean Morgan has a question about cold opens on TV shows. There seem to be mostly a thing in American sitcoms like Brooklyn 1999 and Big Bang Theory, but some seem to contribute to the plot of an episode, while others can seem to be unrelated to the rest of the episode. What's the reason for cold opens?
2:58When did they begin? And what is a cold open? Ah, right. Okay. A cold open is a sort of brief scene before the opening credits. I mean, now you can see a 10 minute cold open for reasons we'll get onto, but it used to be a sort of little one minute thing. And really the reason they started is in American network television, they would have the titles and then they would immediately go to a commercial break. So people who are creating shows who always sort of slightly hated the commercials and having to break up their shows felt that you would try and get something in before the show itself because they would go straight to a commercial break.
3:31Now, funnily enough, when the UK used to buy in American shows from this era, we would re-edit it so that that cold open would happen after the title. So if the BBC bought an American show or channel or whatever, they would re-edit it. But it's become more of a convention in our things now as well. And in those kind of, you know, monster of the week shows, something like X-Files or do you remember Six Feet Under the show about The Undertakers, which is amazing sort of HBO show. But their cold open was always the death that would form the sort of centerpiece of that week's episode. Often with detective and murder shows, you'll find either the discovery of the body or sometimes the killing itself.
4:07It's an exciting way to get you straight into the story. But really, we don't need them now on lots of streaming platforms, obviously, because you can skip even the credits, let alone there are no adverts. So they have become, in some ways, quite self-indulgent. I've seen sort of 10-minute ones before, and you'll see the credits come on. You'll be like, what? Sorry, I forgot. I thought those happened ages ago. Things like the Bond movies always did those. There's that kind of crazy action prologue, and then you get the titles. Marvel movies often do that now. it's just a sort of way to plunge you into some quite exciting action right at the start and make you not want to leave and as i say that used to be because of the commercial break but it's become a bit of a convention so in drama as you say with bond it's quite hard to start a bond movie because you want to start with as much action as possible though most stories do not have all their action at the beginning so cold open gives you oh by the way just before this story happens bond is sort of going down a ski slope in a BMW.
5:04This is a completely different story, but just before we get on, just watch this because actually it's crazy what just happened. I wouldn't want you to miss it. Don't worry, this is an old case. It's nothing to do with this movie. He's just tying up some loose ends on a ski slope. Honestly, given it happened, we just thought, why don't we show you it anyway? Then we'll get on to the story. And then back to London. Yeah, exactly. You know, you can jump off a dam and stuff like that and it's nothing to do with the story, but you start with a big stunt. You start with big action. You know, the music starts up and then boom, you're in and people understand it as a convention.
5:31So in drama, it's just a very good way to absolutely come in incredibly hard. It's like lots of books. You'll start with like a big thing that happens later in the book, and then you'll go back because actually the start of most stories is just two people sitting around having a cup of tea and a slice of toast. It can be quite lazy. A lot of people hate, my husband absolutely hates it. If you see this thing and then it's six months early, he's like, so lazy. I'm just trying to think if I've done that. I think I have. I've done it once on something and sometimes you just have to do it in order to say oh don't worry you know they get their comeuppance for this because you're about to show a very immoral character or there's various different reasons the way I really hate it and there was quite a lot of talk about this not that long ago where a lot of dramas would start with something just on but or the discovery of a female body that something absolutely unspeakable had happened to and it became such a thing it's like why have there been so many rapes in cold opens or so many kind of aftermaths of rapes or whatever.
6:28I find there's an element of laziness to that because you're saying, oh, by the way, I'm not going to make you care about these characters any other way. You just have to care about them because something really grotesque and extreme has happened. And it can make me very annoyed if I see that. There are times when you can't avoid doing that kind of a cold open. In general, it became such a sort of lazy way to do it. And obviously for me, kind of very politically problematic. It's not a cold open, but we've spoken before about something that seems to have stopped now, which is on lifestyle and documentary shows, your Gordon Ramsay type shows of essentially showing you the four big highlights of what's going to happen in the show right at the beginning, which is sort of the opposite of a cold open, but it's for the same reason, which is, boom, we've got to just drop you in here.
7:07We've got to make sure you're not going to switch off. We absolutely have to get your attention. They seem to have worked out different ways of getting into those shows now, which is good. But the sitcom one, I think is interesting because once you do have this convention that you can have a cold open, which as you say, comes from adverts, if you're in a writer's room, then a plot very very quickly constrains the things you can do in a particular episode or a joke that you've got you know everything has to be in service of the through line of that plot whereas a cold open gives you the opportunity just as a group of writers to go let's just do a 30 second gag here which has nothing to do with the rest of the plot but it just is perfectly crafted like a short story before a novel uh you know and so the best one ever cheers often did brilliant cold opens there's a brilliant one where a guy comes back to the bar who hasn't been in the bar for 25 years and essentially is pointing out all the things that have changed and it's got absolutely brilliant payoff i think in comedies it's a great thing for writers to go here's a free gag that we can do in big dramas and books and things like that it's that thing of everyone's story really starts somewhere small and quiet and boring and these days you just want boom just drop you in at the most exciting possible moment into a movie i love a cold open it's interesting that The two comedies mentioned in your question are obviously both networked comedies, which means that they are subject to commercial breaks, which is why you particularly see them there.
8:28It's funny now when you see them on Netflix because there's no need for them, but they've become such a convention that people do them. Oh, I've very much got one for you, Richard, from Chas Alexander-Smith. Oh, wow. Chas Alexander-Smith. When searching for a new book in a shop, I often give them a quick flick through to see if I like the writing style, etc. In doing this, I've started to notice that different books have noticeably different font sizes and spacing between lines. Is this to disguise the book's real length, i.e. giving shorter books a larger font and longer books a smaller font so they all meet the spine width deemed most desirable to a prospective reader?
9:05Or another reason. Love that. A desirable spine width. And there will be one. There is a reason for it, really. Most books that you'll find in the bookshop somewhere between 90 and 100 ,000 words, something like that, or between 80 and 100 ,000 words. And that takes you between about 300 and 400 pages if you were just having a standard font, standard margins, all that type of stuff. So most books are that, and that's what we're used to. And all of us sort of know intrinsically what a hardback book should look like, how big a hardback book should be. If it's thinner, we instantly understand something which is probably more literary.
9:39If it's thicker, we understand probably it's more fantasy-based or American. So we absolutely get that. There are two ways that kind of font and margin sizes would come into it. If a writer has slightly under-delivered on words. So if a writer has given you a 70 ,000-word novel, which, by the way, books don't have to be 80 ,000 to 100 ,000 words. The Great Gatsby is about 45 ,000. You know, it's good. A Month in the Country, my favourite book ever is super short. But equally, it's clearly not a novella. It's slightly in between the two. And so if you've got a 70 ,000 word book, yes, those font sizes will be slightly bigger.
10:16The margins will be slightly bigger. So you can get up to somewhere about 350 pages because that's what it feels like. That's roughly what it should be. If it's a 50 ,000 word book, you have a course, a smaller one, and you cut your cloth accordingly. But if it's 10 ,000 less than it should be, really, you just bump it up. On the other end of the scale, big fantasy novels, which can go on. I mean, forever and ever and ever, and they can be 600 pages. And it's not desirable spine size exactly, but it is really expensive to make books. To physically make a book that you buy in a bookshop is expensive.
10:51And if you've got an 800-page book, that's really, really, really expensive to make, which sounds ridiculous because it's just some paper, but it's a huge cost on the industry, jacketing and printing and papering an 800-page book. So on those books, they will try and get it down to somewhere around 600 pages. Anything above that is seen as possibly slightly difficult. Robert Galbraith can get away with it. People can get away with it. If you have under-delivered by 10 ,000 words, it will bump your font up. If you've over-delivered by 100 ,000 words, then they'll try and bump the font down a little bit.
11:24I love a well-spaced book. And I think, oh, look, I've got certain books that I've probably got really old editions and they're incredibly dense. And it's like, God, how have I managed to only read 20 pages? I've been at this forever, even if I'm rereading it. But I love a really well spaced out when you're like, oh my gosh, I'm really caning my way through this one. I'm the same. I'm so goal oriented. It's like when you know there's a new chapter coming up and you turn over a page and there's only one line on the page. You think, yes, I've virtually read two pages in one page. I'm on holiday at the moment.
11:51So you can imagine I'm doing this all day long. First thing I do when I read any book, I turn to the back, I put my hand across it so I don't literally see the last line or anything. And I see how many pages there are. And I'm like, okay, 334 pages. Because on Kindle, it will tell you how far you are through, but then it's got all the bonus material and stuff. So you're not really that far through. Same with Audible. You know, I put half hour interviews at the end of my books and it looks like there's half an hour left on the book. I like to know exactly how many pages I've got left. Honestly, anytime I get through page 50, you're like, yeah, nice.
12:20You get past page 100, you think, oh, yeah, now I'm crushing it. I always know exactly when the halfway point is. So if it's 336 pages long, a book, then I know at 100 and... 68. And I know I'm halfway through the book. I sense from your silence, you're less obsessed with that than I am. No, I'm not. I notice it a lot. And I notice it's a surprising amount. And although I've never read a book digitally, so I don't get any of that stuff. And I've obviously lots of my friends do, but I don't do it like that myself. I have to have the physical books, but I'm therefore quite conscious about where I am in it.
12:52Marina, I have a question from Evie for you. She says, I'm watching the new season of Emily in Paris. Their first episode takes place at the Roland Garros tennis tournament. Would Netflix film at the actual tournament or stage a fake Roland Garros. Emily and Farris, I do feel we'll have to fully centre it on at some time because it has become this absolute cult. People started by saying this is so ridiculous. And here we are as the fourth season starts. Okay, Roland Garros, the French Open, they would have filmed there. I happen to know that the strike stopped filming, so they weren't able to film.
13:24When they filmed at Roland Garros, there was no one there. They basically did have to restage an element to the French Open. Wow. Obviously, if they had had to take the actual footage from the French Open, which is one of my sort of bugbears of international sports footage, it is some of the most ridiculous sports footage you'll ever see. They've always got some new weird camera angles. It's so idiosyncratic and it's very much like if you saw that piece of footage, you would instantly know if you watch a lot of tennis, yeah, that's from the French Open. It could only be from Roland Garros. But yeah, they did actually have to sort of restage a version of it so that it could be filmed for Emily in Paris.
13:58I don't think it would conform to the Netflix house style, the Roland Garros house style. So perhaps it was all for the best that the strike happened. So what's the Roland Garros house style for this French Open filming style? A lot of fades, like weird, kind of slightly romantic slow-mo. I think this year they had some mad innovation where they got sort of like on par's eye camera. You're looking at these players' strange upturned faces making this or that appeal. Every year they've got something ridiculous. and a lot of sports broadcasters who have to take the package as it comes become very frustrated with a particular way that the French Open is not the action itself but lots of this other kind of peripheral stuff because it's so idiosyncratic and I'm sure it looks very normal on French TV but for a lot of other people it's like what is this?
14:41But if you're Emily in Paris for example you would get the rights you negotiate with the French Open you would have your cameras in there you presumably would film a section of crowd where everyone's just signed a waiver like if you come into that bit of the crowd a sign is up saying you may appear on tv so they sort of film their bits but probably not the players because of the image rights and stuff like that but you can film the atmosphere of an event and you can film the crowd the crowds are the big thing isn't it because to fill a stadium like that if it was just you with supporting artists would cost you so much money but if you just get permission to go in when there's a huge crowd anyway but at this point i mean emily in paris is just the most mega advert for the french tourist board If there's any classic French scene you've ever seen on a biscuit tin, something will happen in Emily in Paris right there.
15:26Which reminds me, but sorry, this is an absolute digression and Evie does not want to hear about this at all. Evie, I'm so sorry. We just finished the fourth season of the single best property show on television, which is the Parisian Agency, which is of all the shows about properties you can't afford. It's the one with the best properties and the most believable people and just is so beautiful. The family are so wonderful behind it. The properties are absolutely incredible. And as you say, it's literally like an advert for the French tourist board. The French Open, Parisian agency, Tour de France.
15:58They might as well all be sponsored by Visit France. And now Emily in Paris. Yeah. Does that answer your question, Evie? Right. Here we go with one from Andrew Brickles, who says, I listen to a lot of speech radio. Whenever a presenter overruns their slot, so the quarterly hour break is late, like news and adverts, They often seem to imply that they will be in trouble or will get moaned at by a producer or some such person. My questions are, do they? Who monitors this stuff? And how rigidly should it be adhered to? I imagine them being hauled before the boss's desk and told off, but surely no one actually cares?
16:32The opposite is true about no one actually caring. Firstly, Andrew Brickles. We're just going to let that go. Someone called Brickles. We heard that surname before. No, we haven't. I never know whether you're going to bite, but I should just be aware that you mostly will bite. You must have said when you read out Brickles, you're thinking, hold on, we've got a live one here. I should have done a four-second pause. Yeah. Andrew, yeah, they really, really do care. And there's two different things here. There's commercial radio, which I think Andrew is referring to here, and also the BBC. Now, in commercial radio, it's a huge deal to not hit those quarter hours because essentially each hour of a show is split into quarters and ad breaks are sold to be played in each of these quarters.
17:11And the advertisers know how many people are listening in each quarter. So certain quarters are more valuable than others. So each quarter is worth a different amount of money based on that audience size, which means if your ad break misses its quarter, those adverts have to be rescheduled to make sure they fulfill their audience quota. The commercial revenue spend is incredibly complicated. So if you are missing that quarter hour, somebody in an office upstairs, his job is made immensely harder that day. And there's a huge algorithm that has to go into play of how much money do we owe this advertiser?
17:44When can we replay this advert by this advertiser? Because it's so carefully calibrated because the way that radio audiences are put together, they're very aware that different groups of people are listening at different groups of time. If you think about radio in the morning, people going off to work at certain times, school runs and things like that, 15 minute chunks can be worth an awful lot more than other 15 minute chunks. So yeah, In commercial radio, it is an absolutely huge deal to miss those quarters. For the BBC, of course, which doesn't have that commercial imperative, it's slightly different.
18:14But that does tie into, funnily enough, the thing about taking the kids to school and what have you, is we are creatures of routine. And if the 9 o 'clock news is not at 9 o 'clock, it genuinely spins people out. And even if various features on the show are not at the exact time they used to be, because we all have a rhythm. You know, we're all in certain places when Popmaster comes on or 10 to the top on the Vernon K show. Our lives are sort of built around those radio routines. So if you don't hit the news at the right time on the BBC, it discombobulates people. And people who are discombobulated like to write into the BBC and complain.
18:46So again, easier if you do hit your marks. But yes, it's really one of those things. And again, as so often in the media for the commercial thing, it's all about money. It's all about how complicated it is to advertise on a show and the different rates that you have. So they're not kidding when they say they'll get in trouble and the producer will have a go at the presenter because the station manager will be having a go at the producer. It's a genuine big deal. It's a big part of the professionalism. And with that, I think we should go into a commercial break. Eczema isn't always obvious, but it's real.
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21:14Welcome back, everybody. Marina, here's one from Joe. Can't do anything without Joe. Joe asks, Hearing you both talk about Steven Spielberg got me wondering why in the film world, directors are the biggest non-acting celebrities rather than the writers' screenwriters. Is there a historical cultural reason for this? I can name many Hollywood directors, but far fewer screenwriters. Ah, okay, Jay. Well, historically, it wasn't always thus. Right at the very start when the movie business started, the director was a really technical job who's just like, can you make sure you capture everything? And they didn't have the status at all, even in the golden age of Hollywood.
21:49It's almost like the producers were the star. They were the powerful people. Yes, some directors emerged, like people like Billy Wilder, Frank Capra, John Huston, John Ford. And there were some big name screenwriters. You know, they used to get in people like Scott Fitzgerald, who all these people used to be brought over and drink themselves to death in Hollywood. They'd all go over and get nothing in. But then there were people like Ben Hecht, who wrote lots of great things and became sort of well known. But no one was bigger than the stars. It was all about stars and studios. And the stars were not bigger than studios.
22:18They were sort of contract players. But then in the 1950s, the auteur theory emerges in Europe, which is that the idea that the film is the director's vision and that they are the linchpin of the whole movie and everything is sort of refracted through them. And that itself, the auteur theory was very influential on the new Hollywood, which is kind of the bit probably that you're thinking of most, where you're thinking of people like Spielberg, as you mentioned, Coppola, De Palma, I don't know, George Lucas, Michael Cimino, Scorsese, all these people, That sort of new Hollywood of the 1970s, they come up with this idea and it is very much their vision and the director becomes a huge thing.
22:56Now, interestingly, the writer's medium now surely is and has been for the last 20 years. It's not really, you know, you don't really know who writes movies and often about, I'll have cycled through about four or five or six sets of writers. and the big, big names in television are the showrunners who almost without exception have been writers. They're not directors. They don't often direct, sometimes they direct. And it started with people like David Chase, The Sopranos, you know, David Simon, you've got Vince Gilligan, Breaking Bad, Sean Ryan, The Shield, all those sort of people. And then you think of Jesse Armstrong or Armando Iannucci or people like that.
23:31We'll talk about the lack of female showrunners another time, I think, just as I'm running sighting through that list. Those have been the auteurs. People are drawn to television because they think, oh my goodness, I can tell a story over maybe 10 hours or I can tell a story over seven seasons. And that has become known, obviously, as the writer's medium. And you know the names of those writers. And you honestly, with the greatest respect to many of the directors working for those people, you don't know the names of them, even though there are brilliant people, people like Mark Myler who directs succession episodes and all sorts.
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24:03I mean, there's so many I couldn't sort of mention more, but you know the names of the writers in that medium. And that's been such a sort of bifurcation in recent years where you think of the movies as the directors and TV as the writer's medium. Yeah. Why do we think that is? Because it's fascinating because it's still true. I think it still holds true in the world of movies. It's a director's movie. TV is showrunners. Is it because they're 10 times as long? It's control. The director has all the control on a movie set and they can tell the writers to do all sorts of rewrites and things like that.
24:31And as we've said, people have spent years, writers trying to get a project and then eventually gets bought and eventually they're chucked off their own project and other sets of writers are brought in. You have no control. Whereas in this kind of TV showrunner culture, you are more important than all the directors on the set, even though they'll do blocks of three episodes, say, on something like Succession. It's impossible to direct a whole series of this kind of long form television now. No one does that because it's just so much work. Three of them is like doing a feature film, but it's the control.
24:59And so the writer has the most control in television on that kind of prestige television and has very, very little still in movies. And it's the other way around for directors. But that's the length, depth and complexity of the medium. It's fascinating watching Chris Columbus and you see how he's across the script and what it looks like and the actors and those relationships. But within a two and a half hour movie, that's kind of possible. I mean, they absolutely run themselves into the ground to do it, but it's possible. Whereas if you've got a 10 episode series and then another one, the sheer length of the thing means that it has to be in the hands of somebody who's able to delegate and be across something creatively and not worry about what it looks like every five seconds.
25:38Yes. Very occasionally people will direct some episodes and Armando directs some episodes, often will direct like the first episode of a show. But in general, other directors are in charge and the showrunner is the most significant person. Oh, here's very, very much one for you. Richard Cook says, having read several original James Bond novels, Ian Fleming was constantly dropping brand names all over the place. The Bond movies obviously have commercial references, but did he do that in the original release of the books? He did, yeah. He loved it. He wouldn't make a cocktail without telling him exactly what gin and what vodka was in it.
26:13He'd have Gordon's gin and the cars and the suits and things like that. And I think for him, Bond was supposed to have the best of everything and be the best of everything and, you know, be a connoisseur of everything. And that was a useful way of showing that. It wasn't something he monetized. He wasn't getting paid by Gordon's Gin or by, you know, car companies or anything like that. I think he felt it lent a verisimilitude to his writing and to the world that he was creating. Because on television, you're not really allowed to do it. If you write a British sitcom, you can't really say Twix.
26:43You'd have to say chocolate bar. No gag works with the word chocolate bar instead of Twix. So quite often, the biggest rows you'll have with the BBC is, you know, you'll say, but surely I'm allowed to say Bisto rather than say gravy granules because it's just funnier. And also it speaks to how people live and all that kind of stuff. But you can mention whatever brands you want, whenever you want to mention them. There's a bit in your new book, which I really like. And I thought, is this the first mention of the Boots meal deal in a book? I often think, you know, if aliens came to our world and trying to understand our civilization, they might think it was all frightfully highfalutin.
27:16What they do need to understand is that a Boots meal deal is a big part of the day for a lot of people. It's very evocative. I love all those things. I love the way you mention brands in your books. I do absolutely constantly. And for the same reason as Fleming, but in a slightly different milieu, because I'm not doing a lot of kind of expensive watches, but yeah, I am doing, you know, all of a bonus and, you know, I try and write about today. So it grounds the thing in a certain time. And, you know, when you read books from the twenties, I love reading about real brand names and I love reading about real newspapers and stuff like that.
27:46And people in foreign countries love it as well because they don't know the brand, but they can sort of imagine what that brand might be. I might have said before, but the Chinese versions of the books that we talked about the other day, funnily enough, almost half the Texas footnotes where they're explaining what Lilt is, explain who Lorraine Kelly is. Just the whole thing is talking you through the cultural items. and I don't realise as I'm doing it quite how many I mentioned. There's Nigella Lawson and Poundland and all of these things. People, by and large, are not walking around thinking about love and loss and things like that.
28:23They're literally just walking past Costa going, there's a lot of Costas on this high street. You know, those parts of our world which are so close to us, they become invisible. But they also are so evocative. Like Victoria Wood used to do it so brilliantly. Even their little flicks of it and something like Fleabag, where, you know, G &T from M &S. I don't know what that collection of letters means, watching Fleabag in America, but to us, we know exactly what it means. It's something that gets you right there in the second. And it's amazing how brands can do that. It made me think of your books.
28:52Yeah. And I should point out, by the way, I'm also not paid to put any brands in because you just want to choose exactly the thing that sounds real or in certain situations sounds funny or in certain situations makes you feel nostalgic. And so, you know, those brands are incredibly powerful things. And so, yeah, I didn't get paid. Fleming didn't get paid. God, he would have got a fortune. I know, because his are all status things. But what I love in your books is that they're not status things. They're the Boots meal deal and things like that. They're status things to people in my family. It's where you're from, isn't it?
29:23It's the little treats in the day. For Fleming, a little treat in the day would be a Rolex. And for me, a little treat in the day would be a Boots meal deal. We're very similar writers. Okay, I was going to ask you different question but I'm going to offer the back of that not brands in fiction but celebrities in fiction Ben Hardy maybe the actor who knows he asks I have just watched an episode of Black Mirror Joan is Awful where they mentioned George Clooney in the context of playing Thomas the Tank Engine and they had a picture of Cate Blanchett as the next level Joan will these actors have been required to give their consent is there a distinction between a mention George Clooney and a photo Cate Blanchett yeah it is sort of brands you are using brands because again you're evoking something that the audience should be able to get immediately, like the absurdity of, I don't know, Clooney doing Thomas the Tank Engine or whatever it is.
30:08The short answer is you can do it and you can be really quite rude if you're being satirical. I'm trying to think, I mean, I think we've got quite a few in the HBO show I've done coming up and previous things I've worked on, we've had some really rude ones, but no, you're allowed to say it. And even the picture of Kate Blanchett, I think you would be able to do it. It's a fair comment. It's a joke. You could defend it as a joke she would have to be very humorous to say you can't use it what you would have to have strangely is you must have the right to that specific photo or be paying the person for that photo so sorry kate blanchett you're just part of the joke but if a photographer has taken that picture of kate blanchett and you're not paying them for use on the screen then you might be in a bit of hot water i think that about ties it up for this week yeah that was fun it was great fun next week i think maybe we'll be together thank god if you have more questions for next week send them to us at restosentertainment at gmail.com and other than that we will see you next tuesday see you next tuesday
31:22And Doug. Here we have the Lemu Emu in its natural habitat, helping people customize their car insurance and save hundreds with Liberty Mutual. Fascinating. It's accompanied by his natural ally, Doug. Uh, Lemu? Is that guy with the binoculars watching us? Cut the camera. They see us. Only pay for what you need at libertymutual.com. Liberty, Liberty, Liberty, Liberty. Savings vary. Underwritten by Liberty Mutual Insurance Company and affiliates excludes Massachusetts. Your sausage McMuffin with egg didn't change. Your receipt did. The sausage McMuffin with egg extra value meal includes a hash brown and a small coffee for just$5.
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From the publisher
Did Richard pitch 'Buckaroo The Movie' to Steven Spielberg?
How important are the timings of ad-breaks and features on radio to the routine of our lives? What is the history of 'cold opens' in TV and what purpose do they serve? Has James Bond always loved a brand endorsement?
Just a few of the questions posed by you and answered by Marina Hyde and Richard Osman on this, The Rest Is Entertainment.
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