The Best TV Animal EVER

0:00This episode is presented by E. E. Marina, are you hosting or guesting for Christmas this year? normally every other year i am a very grateful guest but i'm now a slightly trepidatious host yes it is me in the apron having a meltdown over all the cooking no i don't think i'll have a meltdown i it's a lot isn't it yeah but you have to just keep saying to yourself it's just a big chicken just a really big chicken it's just a really enormous chicken we are also hosting this you're looking forward to it very much if you are hosting and e has the best broadband technology if you are guesting then e has the best mobile technology and my goodness you need it at christmas right yes the third babysitter the distractor just when the family walk into the house is hello grandma hello granddad what's the wi-fi password i might need that yeah get the best connectivity for your home and your phone with ee and if you're guesting lucky you ee has the best mobile network to keep you connected to music, maps, and backseat streaming for the kids when you're traveling.

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2:26That's Carvana. Carvana. Pickup fees may apply.

2:34Hello and welcome to this episode of the Restless Entertainment Questions and Answers Edition. I'm Marina Hyde. And I'm Richard Osman. Hello, Marina. Hello, Richard. How are you? I'm so well. I'm ready to answer. Of course you are. Yeah. Of course you are. Are you ready to question? Oh, yes, I am. Yeah, I'm ready to question. Oh, go on. No, I would like you to question me. Okay, I have a question. Well, John Andrews wants to question you. Question your worst. Yeah. John says, what is the benefit of politicians going on shows like Have I Got News For You, where they're often the butt of all the jokes, like Louise Haig?

3:04Are they requested or do they request to be on the show? Well, they are asked. If you look at the register of members' interest they get paid, it's pretty standard. to be, they tend not to host with a couple of exceptions, which I'm sure we'll get to, but you get about£1 ,500 to£2 ,000 for your appearance. I saw Louise Hague's one a few weeks ago. Yeah, that was a bit of a car crash. You don't have to say yes, of course. I have been asked many times to do the show, but I have always said no. You get more for hosting, I should say. You do. You get about, yeah, a substantial multiple. Yes. Are you hosting this week?

3:43No, God, no. You're guesting. I only ever hosted once and because I couldn't read the autocue properly because of my nystagmus, people thought I was drunk. And I'm much happier being a guest. I'm so much happier being a guest. Yeah, I was on it last week. Guesting is always, always much, much, much more fun than hosting. Hosting is really hard work, whereas guesting, you just get to say what you want. Yes. And I suppose, so, you know, they probably put in for everybody or people who the people have actually heard of. You're not getting some obscure backbencher. This week, interestingly, it's a very interesting week to ask this question.

4:16John Andrews, well done. Zach Polanski is on. And Zach Polanski, you know, the greens are going up and up and up in the polls. A lot of people seem to be liking him. So for him, this will be out tomorrow if you listen to this on the Thursday, I think it might be a good thing. But they will show the clip to anyone who hasn't seen the clip of Zach Polanski explaining that he can make a woman's breasts larger via hypnosis in a previous life. They will show that clip again. Now, what happened with Louise Haig, if people don't know this story, and obviously a lot more people know this story now she's been on Have I Got News than knew it before, is that she has a fraud conviction because she claimed to have had her company mobile phone, it was a Blackberry, I think, stolen off her in a mugging.

5:03and in fact she made a false claim of that and she just wanted a better phone. She wanted an iPhone 5, I believe, at the time, which places that for you in the Canon. I think Zach Polanski could have made that happen with hypnotism. Yes, he could have just got her a better phone. He can upgrade your phone. Yeah. The answer is there is one, obviously, we have seen a person who very successfully came to prominence, particularly via that programme, actually. Boris Johnson was asked about multiple times. unfortunately to make it work obviously politicians what we live in an age of sort of anti-politics and so the prize for all these people is to try and seem human and although our age of anti-politics seems to be only about politics strangely but anyway so it's to try and seem human maybe Louise Hague's bad thought she'll seem human that's her special advisors that's yeah they but there's a reason that they um thought that and particularly must have thought now is because she must be on some kind of, I keep seeing her on name link with various kind of leadership manoeuvres within the Labour Party.

6:05They're less likely to go for her now after she's done that show. And I think, I mean, you know, never underestimate the ability of the Labour Party to do something absolutely nuts. But this isn't going to happen. You have to be very, very good. And whether or not you like it, Boris Johnson was very, very good on the show. He had a unique persona. It was sort of uncategorizable. he had a very dangerous thing where he was able to just laugh off these awful things which she failed to do Louise Haig as an example and obviously whether or not you think it's right he was able to it's a little bit like being a comedian on Tracers you somehow can just sort of laugh and diffuse your way out of it and it became a very valuable political tool We live in a sort of witocracy which is if you can be funny and you want to rule the world it's easier It's a real superpower to be able to do this because it just manages to diffuse all sorts of difficult situations to kind of divert away from things.

6:57And he was able to do that. And so I think people always just think, oh, if you're trying to expand your profile, that is a staging post. I would not go on it if I had a fraud conviction. Actually, personally, Zach Polanski is just going to have to keep getting past the fact that he told people he could make their tits bigger by hypnosis. He's just going to have to keep getting past that fact. But more and more people will find out about it. People will just have to not mind about that because he's doing very, very well. Yes, I guess he thinks it. I mean, it's not something I was aware of, but I am.

7:26He said he was sorry for it, and he keeps saying, like, he said I was sorry for it. It's like, yeah, I know, but you still did it, didn't you? Yeah, you have to own it. It is still a very high-profile show, Have I Got News For You. It still does very, very big numbers all these years later. In an era where there are no more of those shows left, Have I Got News For You stands alone. It can be incredibly useful for you. Personal brand is everything these days in politics as much as anything else. So if you are Louise Haig, I guess you're thinking, what if it goes great? If it goes badly, you know what?

7:58What if they don't mention my fraud conviction? I'm just going to keep saying the word fraud conviction because honestly, what were you thinking? What if I get out in front of my fraud conviction? That's what they were thinking. What if I'm really witty and good and clever in a really kind of dark but brilliant way like Boris Johnson? What if I'm like that? But you're not, are you? The thing to spot, the thing you can see with a lot of politicians when they go on it, it's always my favourite thing, is the first round is always they show a little VT of something from the news that week. And they've seen it a million times before where it's like, oh, there's Donald Trump.

8:32Oh, there's, you know, and leads on to a joke. So the politicians always go, oh, there he is, Donald Trump. Oh, he's in front of a plane. Oh, there he is. He's in a car. and there's Joe Biden and you can see them thinking sorry when's the joke when do I get to the bit that's the joke and they go oh no I had to actually think of the joke as I go along so they do the rhythms of it's going to be funny like a cargo cult and eventually a joke will just come into my head and I'll say it and it doesn't and I feel I always feel awful but I did it with Jess Phillips who can absolutely handle herself and Ruth Davidson also can completely handle herself and for people like that it's a great show to do because neither of them have a fraud conviction I think it helps But, you know, in that world, you know, it does, it opens up doors for you and people can see who you are as a real human being.

9:21And, you know, Jess for this will have a go at the Labour Party and Ruth Davidson will have a go at the Tory party. So there's sort of, you know, fairly Teflon in that regard. So I think it can be useful if you are a good, funny, strong personality. I think if I'm the producer of I Got News For You and Ruth Davidson wants to come on, great. I get two things. I get a politician who can talk in a certain way and also I get someone who's going to be entertaining. Entertainment booking. And if there is someone like Louise Haig, well, I can't lose because either she's great, you think, oh, brilliant, that's someone I can now book for the next five series and she'll have an insight into the Labour Party and that's very, very useful.

9:55And if she's bad, that's good as well because people like seeing a politician do badly. If I book a comic and they don't do well, that's hard. There's no one gains from that. If I book a politician and they don't do well, then there's something in that for me. It all feeds into the show and it becomes quite viral. Obviously, they would rather people do well because that makes bookings easier for the future. But there is nothing to lose if you're the producers by booking a politician. There always is something to lose if you are a politician. But I think she also had something tactical to prove.

10:24I think she knew that it would be in the week of lots of people talking about Rachel Reeves' failure to declare the thing on the rental agreement. And she wanted to say, well, I was treated up because when my fraud conviction came to, I keep saying the world's fraud conviction, you see, this is the problem with it. but when it came to like I was I got rid of as transport minister and she hasn't been got rid of as chancellor and I think she kind of wanted to put say this has been unfair this is not the forum to do this yeah it's like Zach Polanski has made your fraud conviction bigger with the use of hypnosis but I get it it is a siren call and if you're asked to do it there is something about Have I Got News For You it's one of those shows that does have a cachet and is that sort of thing like you think oh maybe I could maybe you know I've seen I've watched that show for many, many years.

11:10And my friends say I'm funny. So, you know, but then you do see them get halfway through a bit. You have to know where this bit is finishing when you start it. There's every comic who's on this show has, they thought of the joke first and the setup is them going, how do I set up that joke? Okay, I'll say this. And so that's worth looking out for. But Polanski, listen, who knows? I'm fascinated to see it tomorrow or today if you're listening to this on Friday or yesterday. if you're listening to this on Saturday, is available on iPlayer. Okay, a question from Derek Lord. He says, how much rehearsal is there between TV interviewers and their guests?

11:49How much is spontaneous and how much is pre-planned? I mean, it depends on the show, really. Most things, it's spontaneous. On pretty much any show you go on, you will have a briefing call the day before. If you're on Lorraine or if you're on Graham Norton or if you're on BBC Breakfast or any of these things, you'll have a briefing call and they'll say because usually you're on something because you're promoting and so it's it's sort of it's those briefing calls are a bit for them and a bit for you so you know if you're promoting a book you know they'll say oh so tell us about the book tell us this side or the other i read and if you said you said this they're essentially they they know they have to set up you know write a list of notes for their presenter to you know when you come on if you're on beauty breakfast you're there for seven minutes or whatever and they just need to know they'll say we'll talk about the book then maybe we'll talk about if it's me we'll talk a bit about house of games and what's happening with that and maybe oh you i know that you're a big fan of celebrity tracers maybe we'll talk about that so you'll you'll have an idea of what might be asked of you certainly they won't tell you what the questions are and the first question will be yeah will usually be the thing you know it's going to be but good interviewers like you go on bbc breakfast and someone like charlie state he never sticks to what the questions are and he knows you know if depending on who his guest is that they're able to kind of go off script So there'll always be a briefing.

13:06So the presenters will know roughly what the guest thinks is going to happen. The guests will roughly know what the interviewer is going to ask. But most good interviews sort of come off the back of that. That's just to keep everyone safe. If you've got something like Graham Norton, that's slightly different. Because it's an entertainment show and the real skill of Graham Norton is he has those four guests there all the time. And it's about knitting them together. is they will always do a thing where they'll try and find some connection between the guests. So your briefing interview on that will not be because they know who you are and what it is that you do.

13:41And so they'll say, oh, and Mariah Carey is on. What's your thoughts on Mariah Carey? Or Tom Hanks is on and this, that or the other. So that's more them as producers just thinking, I wonder if there's a bit of fun for Graham. After he's done the main bit of the interview, you know those fun bits of Graham Norton, which is always I was on with Chris and Rosie Ramsey doing the Hamilton rap to Lin-Manuel Miranda because and you know think things like that. So the skill to those things is is to make it as light a touch as possible to make people feel comfortable because lots of people going on those shows have not done those things before.

14:16So just to make them feel like look don't worry there's not gonna there's not gonna be anything too terrifying that if you have a presenter like Charlie and Naga on the BBC who are interviewing 15 different people across a show. that every time a new thing starts, they can just look down at a bit of paper and go, okay, I know where my starting point is. So it's that. Occasionally you'll do shows. Jack Whitehall and Michael Whitehall had a show once, and I was on that with McFly, which for me was a thrill. And I started saying something or other, and I became aware that that was very, very scripted.

14:53And sometimes shows are just comedy shows, so you can't really do anything at all so some shows aren't really interview shows they're really comedy shows but for the good interview shows you'll always have a briefing so you'll always, you know, they'll say oh we talk about this, we talk about that, we talk about that but you'll come off afterwards and go oh we didn't talk about any of those things but in the US on those late night shows that is a totally different ball game the publicist has spent a long time getting, you know, whoever it is whichever star's promoting it whether it's Glenn Powell, whether it's whoever when they know they're doing a press tour their best anecdotes funny things that people may not or things that may not have been surfaced and they will parcel those out and they will tell the people and then whether this person is going on Stephen Colbert or Seth Meyers or wherever will tee them up to tell this anecdote and so much of that as you say they might completely deviate but they've got three absolute banker anecdotes that you can get out of Kate Hudson or whoever it is that week Jason Isaacs one where they were getting to do British accents and all of that is pre-planned and pre-prepared but always the stuff that is best and every producer will tell you this and every chat show host will tell you this and every great chat show guest will tell you this the best stuff is always the stuff that isn't planned but to get to that stuff you do need to plan stuff Yeah, I agree and it's like in anything it's like in theatre or whatever or in comedy when people have that sense that they're seeing something that is just a response to something that's gone wrong in the show that night and just a bit of covering those got the hugest laughs because there's something in the ether that you know it's spontaneous and it just happened and it's an ad lib and it's brilliant and those are always the things that just catch light and especially with those kind of US shows where I think that it can feel increasing and that's the whole point of things like hot ones which is that it just disrupts everything because you're having very hot chicken wings those are disruptions to that kind of format where it was a really quite carefully mapped out dance but I agree with you anything that happens spontaneously, you can always tell.

16:55Shall we go to a break? And after the break, we have a question from, I think the greatest answer we were ever given was about sounds in Nature Documentaries, which Steve Backshall, very, very kindly, if you've not listened to that episode, he gives us such a brilliant answer. But Backshall is back because he has a question this time, which we'll ask straight after these.

17:20this episode is brought to you by channel 4 now richard settling down on a winter's evening turn the tv on what sort of thing are you searching for um well when you think about channel 4 you think about quirky you think about slightly off the wall i my absolute go-to is well three things my absolute go-to is grand designs because kevin mcleod is the greatest television presenter uh in the history of factual entertainment 24 hours in police custody again because it changed the way those things were done you know it changed we'd seen all sorts of police investigation things but 24 hours in police custody absolutely had a had a new unusual refreshing way of covering those cases and every single time there is a new one they have to release them they can't sort of release them week by week because they're literally waiting for court cases to come through some of them are waiting for years for years and years and years but anytime a new one pops up uh in on on the streaming service i'm like here we go and i also love the dog house which is um just about rescue dogs and people who want dogs and it's almost like a like a sort of slightly kind of matchmaker-y type show fantastic i endorse those messages and you can stream them all now on channel four now it's time for a special segment of today's podcast called the holiday guest list which is brought to you by ee home of the best broadband connectivity and the best mobile connectivity That is right.

18:38We are about to create, to fashion the perfect lineup of real and fictional VIPs, if you want fictional. Christmas guests. Mine are real. Mine are real. Mine are real as well. Who you'd love to grace your table over the holidays. So without further ado, let's get into it. Okay, I'm going Nigella first. She's one of mine. No way. Oh, that's nice. Surprisingly. It's got to be, right? Because otherwise you spend your entire time looking up recipes online and just going, Sorry, does the turkey, is this supposed to look like that? Whereas Nigella just has to take care of all of that for us. Bit of us ladies holiday for her.

19:12Yeah, but she would probably want to actually put her feet up, is the truth. So the good news is she's great company as well. I'll tell you who else I've got to have. I have got to have Claudia Winkleman. Okay. We've got a traitor's game and you do it online and you write it on the slate, you can do it on an iPad, all of this sort of thing. But my daughter actually always insists on being the person to say, the time for talking is over but it would be so much better if it was Claudia IRL saying that to us we think very similarly because my second guest is Joe Marler oh he'd be brilliant and again because there are so many online traitors games that you can play now and you just think I mean he's the perfect person to have there but I would love it I mean I think if he were a traitor you'd spot him immediately because he would crumble and so I think I'd like to have him there for a game of traitors but also I think he'd be very beatable at it which you'd like yeah okay i have to get someone from history i'm having i mean you know it's pretty route one but he was a stupendously entertaining oscar wilde also you get to show him broadband and the internet because if anything that guy has the soul of a poster okay that guy is would have been you say hey you know your jokes and your little one-liners and all that sort of stuff here you want loads of people to hear them all at once really really quickly and you to just get loads of, you know, get glazed, as my children would say, by everyone saying you're brilliant.

20:38Well, Oscar Wilde, he would, okay, not only to make you laugh, but you could show him how to sort of disseminate his bon mo out into the world. And I'd quite like that. Okay, I did have a third choice, but I'm going to change my third choice in relation to that just because, you know, I like our choices to be oppositional. So I'm going to go for Kim Wilde. There we go. Kim Wilde would be wonderful. Yeah, why not? She'd sing to you, would she? She'd do a karaoke? She can do what she wants. Kim Wah can do what she wants. You're correct, Richard. Kim Wah can do what she wants. I'd say you're there because we all like you, but also because Marina chose Oscar Wilde.

21:10What's your last one? My last one, and there's literally no reason for this other than, as you know, I love weapons-grade celebrity gossip, and who subs more of it than anyone? Elton John. Says what he thinks. It would be hysterical. Wow. Once he's obviously connected to the internet, someone else will handle his social media activity for that day because I just think it's safer for the public. I was thinking of someone musical because I thought one of the key things you have to have for Christmas is a proper Christmas playlist. But then it occurred to me that that is literally my favourite job.

21:37Your playlists are brilliant. Oh, that's very kind of you. Could we do it so we all can add songs all the way up to the other day? I love this. Absolutely. Everyone can connect to it and add stuff. So I actually have a spare guest because I don't need a musical guest. So I'm just going to have someone who I know we have an amazing time with. Celia Emery. Merry Christmas. Of course. Oh, yeah. Don't you think? Well, that, you're welcome for that dinner party because it would be an absolutely uproarious festification. And with the UK's best mobile network and broadband technology from EE, all of that chaos can be contained.

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24:02welcome back everybody i promised steve backshall and i'm delivering backshall says hi richard and marina who do you think are the top 10 wow who do you think are the top 10 fictional animals in tv and film well it's up your street steve as you know i love you um i i love this question you're going to go nuts richard because i haven't actually put them in a top 10 order but i have what have you done i've got 10 amazing animal and i've done performances this is like animals that can actually act yeah but which is best though which of them is best okay no because presumably i'll do it presumably no this is sorry i just look for logic presumably there there was an 11th best well there were some that yeah have not made the cut and it's quite sad sorry lassie You're not in there So we're saying there was an 11th And I'll tell you why Because there were a lot of lassie actually There were a lot of lassie Sorry I'm just Minister I'm going to have to keep asking this question You accept that there was an 11th placed animal But you're not accepting there's a 10th, 9th, 8th, 7th, 6th I'm not doing them in an order I'm going to give you 10 amazing animal performances Where the animals are unbelievably good at acting Are you going to at least end on the one that you think is the best?

25:15I'll have to decide while I'm doing it Yeah okay I'll tell you what I'll tell you what we'll do we'll end on the seventh best. Why don't we do that? That'd be a great way to end this section. I'm starting that. The item is now starting. Why don't we disappoint Steve Backshaw? That'd be a lovely way to start our day. Don't come at me with that. That's unbelievable. I want you to be the best you can be. You know that. I don't want you to disappoint yourself in front of Backshaw. You know I don't. Right. I'm going to start with a really vicious one. I don't know why I'm in a really vicious mood now.

25:42But the dog in John Carpenter's movie, The Thing, is unbelievable. Okay. there's some scenes in that and I just was thinking about this and I thought I'm going to have to actually go and re-watch those that it's like a wolf dog the actual dog itself is called Jed there's a moment where it's running from it's much less scary at the start yeah right I know but it's really not less scary there's a scene in the kennels which is quite traumatising presumably also for the other dogs who are playing in that scene but this dog can seriously act we'll try and get some of these dogs out of the way altogether the dog that dog in anatomy of a fall is brilliant messy is absolutely brilliant the dog in the artist uggy do you remember there's a whole like campaign like why why is this dog not getting a nomination this is so good yeah um let me give you some reasons why the dog is not getting a nomination exactly it's not how this business works terry who's the dog that plays toto in the wizard of oz who that iconic an iconic performance probably treated far better by MGM than Judy Garland was very depressingly but there we go that's a period piece.

26:44As I say I respect Lassie but there were a lot of Lassies there were so many Lassies. That's like the MGM lion there were a lot of MGM lions We've talked about this before on a previous episode so I won't go in too much into Rintintin but Rintintin literally saved a studio literally pretty much saves Warners is an incredible was an incredible performer was rescued from World War 2 I mean it's an amazing story. So okay that's dealt with the dogs the cat in Alien in jonesy that because that's like a cult move well it's a it's a cat actor because it's harder to act if you're a cat i think because it's not in your nature dogs are very eager to please but dogs are very directable yeah cats are very undirectable oh yeah i mean famously it's it's like it's directing cats in this one and so i would say the bit it's like it's like herding actors herding actors the donkey in the banshees of an isharine oh my god oh yeah she's amazing Jenny okay by the way she is absolutely incredible in that film there's two extremely good actors Brendan Gleeson and Jenny the donkey Colin Farrell Jenny I mean more than holding her own with those two she's brilliant in that I heard that Martin McDonagh who wrote it he didn't really want her to have to work again after this because she'd done so well and as far as I know she lives on a sort of lovely sanctuary in County Carly she's probably literally going why is my phone not ringing why is my career stalled yeah Yeah, she's like waiting for her agent the whole time, just going, no, but it did well, because I think Colin has done stuff, hasn't he?

28:12Yeah. And Brendan has done bits and bobs. I just don't feel, and Carrie's done quite a lot, hasn't she? No, no, it's fine. Yeah, I mean. Yeah, I saw Carrie in the F1 movie. I just wanted to see it in Waterford, and I was just thinking, oh, because we would, you know, I just, so anyway, I'm available. And Martin McDonagh's going, no, no. Just change your agent, Jenny, but she's amazing. speaking of people who never saw crystal the monkey like that that is a far better cv than almost all actors crystal the monkey which did everything she's in uh george of the jungle night at the museum all the nights of the museum in the spielbergs the fabelmans hangover to she's like a drug she's a drug dealing monkey and hangover to she's in community okay that is a better cv than most human actors of her generation okay i mean i don't think there is a the rest is philosophy but I'm very much against dogs getting Oscars but monkeys getting Oscars yeah oh monkeys should have Oscars for definite they should yeah you know what I mean is that that feels like maybe it's a thing yeah I mean she was amazing Crystal is amazing I think Crystal's still with us actually but she's very very good this is a bit of a weird one I'm going to put Cheetah in from the Tarzan movies because that I loved that book so much I don't know if anyone ever read that book it's brilliant it's called Me Cheetah and it's a but it's a sort of fake showbiz memoir but it's a really great way of exploring that time by james lever yeah yeah by james lever and i really that's a wonderful one and i what have i got to end with i've got oh my god have you not i assumed at the bottom of the page you had yeah yeah i think the horse listening it's it's horses and it's very difficult for me to get the best i was good the one who plays joey in warhorse yeah is very it's very good black beauty again that i mean black beauty that's amazing because that that's an incredible performance but actually there's a there's a vigo mortensen movie called um hidago and there's a horse in that that is absolutely that's extraordinary i don't know steve those are my top 10 i've got to choose one for the top one maybe i'll choose one for the top one because i know i know the top one the littlest hobo easy done job done how many hobos were there really There were four.

30:23Yeah, exactly. Come on then. Because they had a gap. But late hobo. Inexcusable, no. Late hobo. Okay. All right. All right. Well, that's the 11th animal then, isn't it? The latest hobo. Who's rocketed to number one. Okay, thank you for that question, Steve. I always like to work with animals. A question for you, Richard, from John Hopkins, who says that Phineas, the brother and songwriting partner of Billie Eilish, was recently commissioned by Apple to write the new mnemonic, the few seconds of music that plays with the logo for Apple TV. How will he get paid for this? Why would Apple bother paying an A-lister who's presumably going to cost a fortune?

30:58Is he really going to be that much better than anyone else? Huh. I wonder if that's John Hopkins, the musician. I don't know. I mean, it's very in his face. He's an amazing electronic musician. He would have quite liked to have done it. Yeah, exactly. He's thinking, why can I not do that? Yeah. First, Phineas, A-list or not? No. Phineas? Oh, my God. Don't be ridiculous. it's not even close. So with this one I think it's good publicity for Apple to have Phineas doing that. This would be a buyout because these things can end up being incredibly expensive when they're not buyouts. There's been a whole history of this.

31:33Brian Eno did the music for Windows 95 that startup chime. That was Brian Eno and it was 3.25 seconds long and said it took him literally forever and he became incredibly sensitized to microseconds of music and knew exactly when it was 3.24 he knew it when it was 3.26. It is a recipe to send a musician mad, isn't it? Yeah, I think exactly that. And things like the I'm Loving It jingle, the kind of hip-hop version, the I'm Loving It, that went out to a million ad agencies around the world. The German firm won it in the end. Justin Timberlake got paid$6 million for singing it. So he got over a million dollars a second.