In short
The episode of The Rich Eisen Show centers on Scottie Scheffler’s British Open win at Royal Portrush and the mindset behind his dominance.
Key claims
Scheffler sounded resigned about winning (“what’s the point?”) yet still dominated, including a putt stat of 59 to 63 from 10 feet and in; he won by four strokes and added to his major haul, becoming the first player with four major titles coming out of the gate, and joining Hogan and Tiger in multiple-stroke major wins.
Notable examples
his family celebration with wife Meredith, parents, and 15-month-old son Bennett holding the claret jug; his quotes about why he does it and how his wife is the first person he celebrates with.
Guests
Paul Rabel, co-founder of the Premier Lacrosse League and Women’s Lacrosse League (ESPN media-rights extension); Blake Corum, Los Angeles Rams running back; Danny Houston, actor known for Yellowstone and X-Men, and starring as the villain in The Naked Gun (Aug 1).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VORich Eisen Takes the Stage
1:21 to 2:15
Rich Eisen welcomes the audience and introduces the day's guests.
“Can't get enough of the Rich Eisen Show?”
Rich's Knee Injury and Recent Events
2:15 to 3:21
Discussion on Rich's knee injury and his experiences visiting family.
“Premier League Lacrosse co-founder Paul Ray Bull, Rams running back Blake Corum, actor Danny Houston, plus latest news and more.”
Introducing Today's Guests
3:21 to 4:23
Rich introduces the guests appearing on the show.
“My guy, Blake Corum, from the Los Angeles Rams.”
Scotty Scheffler's Rise in Golf
4:23 to 6:05
Exploring Scotty Scheffler's achievements in the golfing world.
“Now, your hometown in New Jersey is what again?”
Scotty's Reflections on Winning
6:05 to 8:47
Discussion of Scotty Scheffler's thoughts on success and fulfillment.
“Because the Open Championship is in Northern Ireland.”
Historic Wins and Milestones
8:47 to 12:11
Rich details Scheffler's historic wins and milestones in golf.
“But at the end of the day, sometimes I just don't understand the point, you know, because I don't know if I'm making any sense or not, but am I not?”
Family and Support in Winning
12:11 to 14:00
Insights from Scheffler about family support and teamwork in his success.
“He's the first player to ever do that because of what he did at Royal Port rush.”
Celebrating Scotty Scheffler's Victory
14:00 to 19:35
Discussion on the lifestyle of professional athletes and the celebration of winning tournaments.
“And it's not a lifestyle that's suited for everybody.”
Upcoming NFL Training Camps
19:35 to 20:42
Overview of NFL teams opening training camps and recent news from players.
“Seth Rollins elicited quite an interesting soundbite from Cam Hayward of the Pittsburgh Steelers, who opened camp two days from now.”
Paul Rabel on Premier Lacrosse League
23:14 to 28:00
Interview with Paul Rabel discussing the growth and challenges of the Premier Lacrosse League.
“co-founded by this man, a five-year extension of media rights with none other than ESPN, which includes all PLL and WLL, regular season playoff and championship games.”
Show all 15 chapters
Lacrosse Innovations and Future Plans
28:00 to 32:50
Learn about the innovative strategies in lacrosse and future developments in the sport.
“Now comes the extra part about continuing that momentum.”
Celebrity Influence in Sports
32:50 to 42:00
Explore the impact of celebrity investors in sports and how they can affect leagues.
“But Jesse Cole's challenge with Savannah Bananas will be will always be like if he wants to build a competitive league, the whole thing changes.”
Lacrosse and Celebrity Culture
42:00 to 44:30
Discussion about lacrosse, its representation, and celebrity involvement.
“Flash Chat GPT, how many people in the world are 7 '6 or above?”
Hyundai Hope on Wheels
44:47 to 45:14
Support for pediatric cancer research through Hyundai's initiative.
Sports Trade Anniversary Call
45:14 to 47:20
Listener call discussing the anniversary of a famous baseball trade.
“learn more and donate at hyundaiusa.com backslash hope on wheels right right here in beverly hills How about that?”
Transcript
Automatic transcript. May contain errors.0:00Hey, I've got some game time tips to share with Frigidaire. When you're hosting during football season, you've got to be ready for every kind of craving. Somebody wants fresh pizza. Somebody wants crispy wings. Somebody's asking if there's sliders. That's when you need more than one call in the playbook. Frigidaire offers ranges and wall ovens with over 15 cooking modes so you can tackle hosting with confidence. There's Stone Baked Pizza for restaurant-quality pizza in as little as two minutes, Air Fry Mode for crispy favorites, and Air Sous Vide for juicy tender sliders. Plus, there's slow cook, no preheat, and more.
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1:18availability. Restrictions and fees apply.
1:21Rich Eisen:This is the Rich Eisen Show. Hey, everybody! Can't get enough of the Rich Eisen Show? You're in luck. You can find us everywhere. Watch us weekdays on the Roku Sports Channel from noon to 3 Eastern. Miss the show? We've got a podcast so you can listen anytime. But here's the best part. Our YouTube channel. Subscribe at youtube.com slash Rich Eisen Show and you'll never miss a moment. Now, On with the show.
1:52Rich Eisen:I know you're going to dig this. This is the Rich Eisen Show. What's the one thing that's missing from your lives? Rich Eisen. Love it. Live from the Rich Eisen Show studio in Los Angeles. Scotty Scheffler. He's now joined the company of golf's greats. I don't really know exactly what to say, but thank you so much to the fans this week for all the support. Today's gasps. Premier League Lacrosse co-founder Paul Ray Bull, Rams running back Blake Corum, actor Danny Houston, plus latest news and more. And now, it's Rich Eisen. Well, that's right. Welcome to this edition of the Rich Eisen Show, live on the Roku Sports Channel and the Infinity Sports Network and a radio affiliate smart enough to have us.
2:41Rich Eisen:Sirius XM Channel 375 and the Odyssey app. Good to see everybody here. We start today's show by talking about my knee injury. Wait a minute. Hold a minute. I'm told that's the way Seth Rollins started the show. On the Seth Rollins show, as I saw in his mug. That's your man over there. Thank you to Seth Rollins for sitting in this chair. Knew he'd be good. That's not going out on a very long limb. No, it was excellent. Excellent. But good to have him in this chair for two days. And Andrew Siciliano, greatly appreciate those gents allowing me to pop free so I can head out east and see the kids in their summer camp for visiting day.
3:20Rich Eisen:And it was all good in those hoods. And we're back here on the show today. Three fun guests. My guy, Blake Corum, from the Los Angeles Rams. We're going to have him on this program. Paul Rabel. Yes, Balaki. The co-founder, premier lacrosse league and women's lacrosse league as well. the very handsome and talented and popular Paul Rabel will be here in studio. And then Danny Houston, who is an actor that I'm a fan of, Yellowstone being one, he's been in X-Men movies as well. He is the bad guy in The Naked Gun that is going to be available in theaters nationwide next week on August the 1st, next Friday.
4:06Rich Eisen:So Danny Houston will be here, a big fan of his from Yellowstone. Good to see you over there, Chris Brockman. How are you? Good to be seen. How are you? Good to see you. I'm going to switch over here to the corner for TJ Jefferson. Candles lit. Good to see you. Welcome back. And since, thank you. I appreciate that very much. And then my guy, DJ Mikey D is in these nuts. The Mr. New Jersey of the Rich Eisen Show. Good to see you over there, sir. Good to see you, Rich. Now, your hometown in New Jersey is what again? Just so I can. Livingston. Livingston, New Jersey. Sean Livingston. That's how I remember.
4:42Rich Eisen:And the reason why I switched it up is we start this show today in the great hamlet of Ridgewood, New Jersey. Ridgewood, yes. Ridgewood, New Jersey. Why am I starting in Ridgewood, New Jersey? Well, I mean, normally when I mention exit 16W on the New Jersey Turnpike, that would mean Jets, Giants, because that's where MetLife resides. Exactly. But that's how you want one way you can get to Ridgewood, New Jersey is is that let me get this correct. Exit 165 in the Garden State Parkway. That's right there. That's right there. It's right there. Let's you ride off in Ridgewood, New Jersey. Hometown of Scotty Scheffler.
5:29Oh, heard of him.
5:31Rich Eisen:That's where it all started. In Ridgewood, New Jersey. And the latest dateline involving Scotty Scheffler would be Northern Ireland. Portrush, Northern Ireland. Royal Portrush is where Scotty Scheffler showed up this week and kind of took the world by surprise because he has the world by the proverbial hairs right now and we're all paying rent in this man's world. and it's fascinating because this year we all thought we would be paying rent in the world of rory mcelroy certainly the way that he performed in this year's masters finally breaking through after a 12-year respite uh to complete his career grand slam he was missing the masters he finally added it he finally got that off his back and into his trophy case and I guess onto his back, right?
6:34Rich Eisen:With a green jacket. And we thought, okay, here we go. Because the Open Championship is in Northern Ireland. Or as some people in Columbus might call it, the Northern Ireland. And so, yeah, I couldn't resist. Of course not. In the Northern Ireland. And you knew the fans would be rallying for Rory. They were. and kind of ever since then. We're paying rent again in Scotty Scheffler's world. So he showed up this week and kind of took everyone by surprise, not by winning by four strokes, but by showing up and sounding resigned to a life of winning without enjoying it. We didn't talk about this on the show last week before I left because there was so much going on.
7:32Rich Eisen:We had so many terrific in-studio guests. But this is what he had to say when he showed up in Northern Ireland this week. I'm not out here to inspire the next generation of golfers. I'm not here to inspire somebody else to be the best player in the world because what's the point? This is not a fulfilling life. It's fulfilling from a sense of accomplishment, but it's not fulfilling from a sense of the deepest places of your heart. You know, there's a lot of people that make it to what they thought was going to fulfill them in life. And then you get there and all of a sudden you get to number one in the world.
8:06And then they're like, what's the point? And, you know, I really do believe that because, you know, what is the point? You're like, why do I want to win this tournament so bad? That's something that I wrestle with on a daily basis. It's like showing up at the Masters every year. It's like, why do I want to win this golf tournament so badly? Why do I want to win the Open Championship so badly? I don't know. Because if I win, it's going to be awesome for about two minutes. and then we're going to get to the next week, and it's going to be like, hey, you won two majors this year. How important is it for you to win the FedExCup playoffs?
8:34And it's just like we're back here again, you know. So we really do. We work so hard for such little moments, and, you know, I'm kind of a sicko. I love putting in the work. I love being able to practice. I love getting out to live out my dreams. But at the end of the day, sometimes I just don't understand the point, you know, because I don't know if I'm making any sense or not, but am I not?
8:58Rich Eisen:No. I mean, no, because, you know, to hear that, like, hey, I'm number one in the world. I'm number one in the world. But, you know, a meteor could hit us at any point in time. And what does it really all matter? That basically made sense. Well, no, I understand that, you know, getting to the mountaintop can leave you alone and that there's a lot going on and behind the scenes. and it's the difficult grind and you're not potentially a happy camper because you're so tunnel-visioned on trying to be number one and staying there. I understand that there's tons of pressure on all that. But when he said, you know, I sometimes sit around and wonder, why do I want it so badly?
9:39Rich Eisen:That's the way I talk about fantasy football. You know, where I've got to look around and take stock. I'm like, what? Why am I waking up on a Monday morning so depressed? Because I'm down by 40 points and I'm going to lose my fantasy week. You know what I mean? That makes sense. Not when the number one player in the world and maybe one of the best of all time. Well, not maybe. He's one of the best of all time. Thinks this way. And then you sit there and go, well, he doesn't sound like he might be in the proper mindset here to. take down the Open Championship here and add that to his trophy case for the first time.
10:21Rich Eisen:You know? This is how like a guy is going to go 59 for 63 on putts 10 feet and in. Which, by the way, he did. 59 to 63 from putts of 10 feet and in at Royal Portrush for a setup in the Open Championship? Are you kidding me? So he missed four putts? From 10 and in. Maybe that's it. Maybe that's why he's so miserable. Maybe he's thinking about the 0 for 4 instead of the 59 for 59. Probably could. Right?
10:58Rich Eisen:So, then he just dominates. Okay? He dominates. He wins by four strokes. And he won the PGA Championship this year by five strokes. He becomes the third player all time to win multiple majors in a single year by four or more strokes. Joining Ben Hogan when he won the Masters U.S. Open and the Open in 1953 by that much. And Tiger in 2000 when he won the U.S. Open and the Open in that year by four or better strokes. And then when you add in the fact that he won the Masters in 22 by three shots and the Masters in 24 by four shots, he becomes the first player ever with four major titles. his first four major titles to come out of the gate from Ridgewood, New Jersey and the university of Texas and the corn ferry tour to win his first four major championships by three or better shots.
12:11Rich Eisen:He's the first player to ever do that because of what he did at Royal Port rush. And he walked up 18, no one it's in the bag. There was no Vandevelde here. You know, it's in the bag. it's over and so we just showed this picture put that up again with his 15 month old son bennett here he is he's got his passey in his mouth you know and he's holding his son in his left arm and the claret jug in his right and his wife meredith was there as well his parents were there and fascinatingly enough when he started the week saying what does it all mean why am i doing this why does it mean so much to me and he shocked the world with all of that in his post-game press conference with the claret jug next to him and his family around him he answered his own question every time i'm able to win a tournament, the first person I always look for is my wife.
13:20And where we walk off each day is usually on the right side. And I didn't see her at first. So I was like, oh my gosh, like where's Meredith? What happened? You know, she's not there. And as I kind of circled around the green, I saw my dad standing there. I was like, okay, perfect. My family must be down there. And so I saw Meredith and, um, she's always the first person I want to celebrate with. Um, you know, she knows me better than anybody. That's my best friend. And, um, it, it takes a lot of work to be able to become good at this game. And I wouldn't be able to do it without her support. You know, she does a tremendous job of taking care of everything for us at home and giving me the ability to put in the amount of time and effort that I put into the game of golf because it's a lot.
14:02And it's not a lifestyle that's suited for everybody. You know, we live a different lifestyle than some of our friends at home, traveling the way we do. But, you know, we're very grateful for it. You know, it's a fun life for us and being able to celebrate winning tournaments like this. I feel like my whole team, I feel like the whole team should be, their name should be on the trophy with me because it really does. It takes a village. I have a great team around me, and it all starts with my coach, Randy, and everybody's humble. They work together. Nobody has all the answers, and I feel like we have a great time, and we love being able to practice and work towards these things, and it'll be even more fun getting home and being able to celebrate.
14:40Rich Eisen:He answered his own question. That's why you do it. It's so good. That's why you do it. I love the tweets yesterday of like, it's nice to be able to chart, you know, Bennett Scheffler's growth in real time, you know, because every couple of weeks he's in a picture with his dad holding the trophy. And you know how sometimes, you know, we have, and I'm sure you do for Cage right at home where you're measuring somewhere on the back of a door or in a door jam or something like that, right? Yep. They could measure him next to the trophies. oh yeah he was almost as tall as a wannamaker that year now he's two times a clara jug you know what i mean okay makes sense i mean that's the way you can measure this him running across the green and like falling out of space yesterday it was awesome like there were so many great i mean that's what you did that's why you do it yeah him being able to walk up a hill now yeah next thing you know he'll just be sprinting up a hill like remember when benton couldn't even See, I mean, other shows might be like, well, where does he compare with Tiger and all that?
15:42Rich Eisen:I mean, whatever. I mean, he's doing it his own way. It's different times, different competition, different this, different that. The guy is just as dominant as they possibly can be right now in golf. I don't think anybody clearly saw him coming at the beginning of this decade, right? Like, no. Okay. And he has turned himself into an absolute beast, a machine. You look at the Ryder Cup standings. By the way, Keegan Bradley said Bryson DeChambeau is not going to be able to add any more points to it because this is his last tournament in which he could have added points to it because he's on the Live Tour.
16:16Rich Eisen:Bryson's currently fifth. If he falls out of the top six, Keegan Bradley said he's going anyway. Yeah, he's in. Oh, yes. But, you know, he's also in for sure. There's only one guy. If you look at the Ryder Cup standings right now, there's a red Q next to Scotty Scheffler. And, you know, all of us, just to bring this all full circle fantasy, he's like, what do you mean? He's questionable for the Ryder Cup? What happened? Do you get hurt? No, no, no. That red cue means he's qualified mathematically because Xander Schauffele is in second place with 13 ,383.85 points. Don't show him on the.85. Do you have the numbers in favor?
16:48Rich Eisen:I do, I do. You read Scotty Scheffler's number. So like you said, Xander Schauffele is 13 and change. Scotty Scheffler with the cue next to his name, 32 ,420.33 points. Don't cheat on the.33. Don't cheat the.33. 32 ,000. It's insane what he's doing. And clearly, obviously, it ain't easy to play this game, and it ain't easy to play it at such a high level, and stay happy where he shows up on a Monday going, yeah. I mean, sometimes I just look at it and go, what am I doing this all for? What am I killing myself for? And then he answered his question. Me kind of looking at it, I took it as like we always have a tendency to push the goalposts back when we talk about athletes.
17:32Rich Eisen:So I kind of took it as he's like, I did all this work. I won this tournament. I should be able to celebrate. But now people are asking me, well, what's next? He doesn't have a chance to even like, well, be able to like take it in and be happy with his, his accomplishments. Then I would basically say to him, don't listen to what other people say. In the same way I tell you, don't read your YouTube comments. What's the point? You know, it's, it's really what, what, what he does to himself inside and how he can handle his business inside. one of the many phrases i i i was told during my american century championship walk about you know as the toughest six inches in golf is in between your temples right here yeah yep and you know it's the same way for a guy who goes 59 to 63 on 10 putts and in and uh as my my uh caddy on that day money manager the stars down weir texted me this morning he texted me that stat and I texted him back, I feel like you're trying to make a point here.
18:29Rich Eisen:Yeah, I didn't make it from 10 feet in, like almost ever. I get it. But it is amazing. It is amazing how hard it is. And you have to appreciate that alone, especially since the week began with the way he said it and it ended the way he finished it and then said it. Basically, he should play that soundbite back anytime he thinks about the first soundbite. It feels the same way. he's thinking about the first sound bodies. The answer is within him. He answered it himself. Isn't it the name of a book, The Answer Within You? The Answer Within. And, you know, the inner excellence, right? And in case he also needs reminding about, you know, how to enjoy it, I'm sure when he packed his belongings up, he wasn't going to the oversized baggage spot at Ryanair or Aer Lingus, you know?
19:21Rich Eisen:That's PJ home. And we're not talking pajamas. Are you saying he just drove right to the plane? I'm sure someone drove him to the plane. Yeah. Congratulations, Scotty Sheffler. Hopefully you can enjoy it. We will take a break. Lots to talk about on the show. Seth Rollins elicited quite an interesting soundbite from Cam Hayward of the Pittsburgh Steelers, who opened camp two days from now. Your Cowboys opened their camp today, TJ Jefferson. joining the Lions and the Chargers are already open for business. The Chiefs open for business today fully, rookies and veterans. Everybody opens tomorrow, the 22nd, with the exception of Atlanta, which opens fully, rookies and veterans, on Wednesday.
20:13Rich Eisen:And the same thing for the Pittsburgh Steelers. At any rate, Cam Hayward said something interesting to Seth Rollins. I want to play that back. interesting news out of the Titans camp regarding Will Levis today we'll talk about that phone calls 844-204-RICH is the number to dial but let's bring Paul Rabel out here everybody the co-founder of Premier Lacrosse League that's next this is the Rich Eisen Show
20:42Rich Eisen:Rich Eisen here for Gusto on my shows we talk a lot about what happens in the spotlight the games the highlights and the moments that get replayed and debated. But in any successful operation, what happens behind the scenes matters just as much. Small businesses are no different. Payroll, hiring, onboarding, benefits, and all the details that keep things moving may not be the most visible part of the job, but they still have to be handled right. That's where Gusto comes in. Gusto is online payroll and benefits software built for small businesses. It's all-in-one, remote-friendly, and incredibly easy to use, so you can pay, hire, onboard, and support your team from anywhere.
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21:56Quick break to tell you some game time tips. When you're hosting during football season, you've got to be ready for every kind of craving. Somebody wants fresh pizza. Somebody wants crispy wings. Somebody's asking if they're sliders. That's when you need more than one call in the playbook. Frigidaire offers ranges and wall ovens with over 15 cooking modes, so you can tackle hosting with confidence. There's Stone Baked Pizza for restaurant-quality pizza in as little as two minutes, Air Fry Mode for crispy favorites, and Air Sous Vide for juicy tender sliders. Plus, there's slow cook, no preheat, and more.
22:26Stone Baked Pizza and Air Fry, both built right in your oven. That's the Game Time MVP combo. So when you're hosting before kickoff, Frigidaire helps you cover every craving. Available at The Home Depot. Outdoers get more done. Only when using Stone Baked Pizza mode, cook time requires preheat and reheat and may vary based on ingredients.
22:43Rich Eisen:Rich Eisen here. Running a small business means every hire matters. A bad hire costs time and money, but the right one helps your business grow. The challenge? Finding that person without sorting through resumes. That's where LinkedIn Hiring Pro comes in. It screens candidates so you can focus on conversations with qualified talent. With Hiring Pro, you can hire with confidence and build the team you need. Join the 2.7 million small businesses using LinkedIn to hire. Get started by posting your job for free at linkedin.com slash Eisen. Terms and conditions apply. The Premier Lacrosse League and Women's Lacrosse League, co-founded by this man, a five-year extension of media rights with none other than ESPN, which includes all PLL and WLL, regular season playoff and championship games.
23:28Rich Eisen:And ESPN has a little taste as well, a little piece of it. Paul Rabel is here, everybody. Yes. Yeah, man. Congrats on everything going on with you, brother. Thank you. Is this what you envision when this holds? When did you first say, I need to do something about this? Well, my brother and I got together maybe in 2017 because the league I was playing at the time was called Major League Lacrosse, and they were doing a new commissioner search. And we were sort of like, all right, this is interesting to us because we believe that for whatever reason, professional lacrosse having caught on like the UFC and MLS did in the 2000s because professional lacrosse had started at the same time yes and uh those two leagues were catching on via new media and better storytelling um and both of them are different right individual sports league and and then MLS's challenge today is still like competing with the tier one leagues of the Premier League in England and La Liga in Spain and American attention to professional soccer so we are the tier one property in this discipline across the world and it wasn't working so we approached major league lacrosse and was like hey you know have we considered potentially rebuilding the way that the front office works because here are our ideas and they were like not interested and understood like okay an athlete having the gall to come in and be like hey i've got it guys i know I know where this thing can go.
24:55But once you get under the hood and start looking more and more, that was what sort of began the process for us to say, okay, if it doesn't change, maybe we start something new and go raise capital and convince the players to come join us. And that's what happened in 2019.
25:11Rich Eisen:So 2019 was the big moment? That was the launch, yeah. Oh, and so all that has to happen after that was a pandemic. that had to really put a wrinkle in things. Didn't see that one coming, did you, Paul? No, and I'm glad our investors didn't either because we wouldn't have been able to raise capital if we were like, oh, we're going to launch this league and then next year face a global pandemic and have to figure it all out again. Right, but so 2019 was the big watershed moment? That was it? Or what would you say was this five-year deal with ESPN? Well, I mean, you've got to launch, and it's really hard to launch, especially a sports league.
25:47because if you look at the entrepreneurs that are celebrated today in Silicon Valley, they don't have a hard start. They can prolong the launch of a product until they get it right. But because there was competition and we had 200 players sign a deal with us, we had to start on June 1, 2019. So every day in our office, there was a ticker, like 135 days to first game, 134 days. Sounds like the bear. And we had to come up with team names, get venue deals, hire refs, hire coaches, GMs, build marketing, legal, media. Damn, man. Ticket sales team. Did you know it was just...
26:29Rich Eisen:Livingston, New Jersey's Mike Del Tufo was, I assume you were on that one, right? Yes. Okay, good catch. Kick saving the beauty. Appreciate that. Nice save. Yeah, good goaltending. My brother was the goaltender. Yeah. Okay. Sorry, go on. But, yeah, it was really hard. And we evolved. Like, we outsourced some parts of the business, and ticket sales was one of them. And it turns out really hard to sell tickets to a live sporting event. The way I liken it is, you know, every year around the holiday or birthday, we'll decide if we're fortunate enough to host an event at our house, me and you. Sure.
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27:09And I'll pay for the booze. I'll pay for the food. There's parking alongside the street outside my house. And you're still nervous the day of if people are going to show up because people have other plans. But in sports, you're charging an average ticket price of$50, call it. People have to pay for parking, concessions. They're paying for their family. They're sitting in the summer heat at 1 o 'clock on a Saturday with other things to do. It's really hard to sell tickets. And if you look at NBA franchises, they often have 80 % capacity in season ticket holders, and they have a 40-person ticket sales team to sell 2 ,000 tickets twice a week.
27:49It's just hard. So we brought that in. The pandemic, as you mentioned, came around, so we had to switch. And that actually helped grow our league because we were still small enough and nimble to move faster than the big four. and so we were the first to announce our bubble solution and we're the first lead to go uh back in july of 2020 so we were capturing all this airtime at the time on nbc yes where people were at home going all right i want to watch sports so that actually helped us and then to your point yeah now cutting this new five-year deal with espn and them also investing is i think a huge validator.
28:32Rich Eisen:Congratulations on that. Now comes the extra part about continuing that momentum. What are you doing in 2025 that you're excited about? Well, it's been a solid start to the season. Nice. Call back. Paul Rabel calling back. I like it. We're halfway through. I hope it's better than that, Paul. Yeah. we have uh we have some really good storylines that have developed and i think that's one of the notes that i get whether it's from doc o 'connor who was formerly a managing partner at ca he's on our board great storyteller to have great guy yes um and we're at this phase where we're really leaning into the plot lines for players so that people can i saw you guys talking about obviously Scotty Scheffler and the Open win.
29:27And the stories behind him come natural to you and other members of the media because that's what you guys do. And so how do we get lacrosse into that zeitgeist of conversation? Some of it is created by us, whether it's television film development department and others is just figuring out how to have these moments with our version of Heisman Trophy winners is the Touraton winners and a Brendan O 'Neill or a Pat Cavanaugh or a Jared Bernhardt who was playing for the Atlanta Falcons and now into the PLL. Pushing those guys front and center brings in more casuals and allows people to feel hooked into the live broadcast.
30:11How about playing on a riverboat in the Chicago River? Yeah. That might get a headline. That got a headline. And it's a little bit of a gamble because it's expensive to set something like that up. We are one of our partners is Whirlpool and we're like, okay, we're going to go into Chicago. Good idea. Yeah. Let's like tap into maybe some of the, um, you know, tourism components of when people go to Chicago, they go on the Chicago river and they tour the city. I think about like Vince Vaughn and the breakup and his character. Nice. Okay, let's do that. And lacrosse. And you have this built in audience.
30:44Cause it turns out people like hang out around the Chicago river and watch these boats go by. And so we're like throwing lacrosse balls into the crowds. And, and yeah, it got picked up by a lot of outlets. And that's an example of, I mean, there's novelty to it. Cause if we were to go back next year and do it, no one would care.
31:01Rich Eisen:Well, the deal is Paul, is you want to clearly, I mean, just to get a little bit in the weeds here, you, you want to have something novel, right. But not degrade your product because you're doing some like, again, the popularity of the Savannah bananas, for instance, right. Like is great. this baseball at the center, but it's all about entertainment. You don't want to, you want, you, you, you're about lacrosse here. That's right. You're about the actual, and I'm not, I'm just bringing up the Savannah bananas only because. You should join our board and have this discussion with us. That's what I'm saying.
31:32Rich Eisen:Like I bring that the Savannah bananas because they're insanely popular more than some baseball teams right now. You could make an argument that they're, they're one of the greatest draws all, all around right now, but they're a novelty, right? You're, you're not, but you want to do something novel like this where, Hey, Chicago, go to the river and watch PLL, you know, and you're expanding into women's sports as well, obviously. Yeah. And so you got that going on, just diving into something that is absolutely exploding in terms of interest. And that's what you got to do, man. And we have ESPN on your side too.
32:07Rich Eisen:And LA 28 on top of it. Yeah. So we have ESPN on our side. We have lacrosse in the Olympics for the first time in a hundred years. It'll be the first time women's lacrosse is in the Olympics ever. The game is exploding at the youth level. the college level there's now double the amount of division one women's programs as our men so they don't have a pro league we launched it with them and they are uh extraordinary talent especially on field and off field some of them are huge tiktok stars and oh that's helpful it helps um that's great but to your point like i think we have to find that balance right like i know tj loves the wwe and we talked about last time i was on the show and i grew up watching it and like sort of understanding Paul Heyman and the way that like you can blend sports and entertainment.
32:53But Jesse Cole's challenge with Savannah Bananas will be will always be like if he wants to build a competitive league, the whole thing changes. Of course. And right now he's got like more of a concert series. So you've got to stick to that scarcity in a way. But I know he's building more teams. And once you venture into what you said, our core product is the competition on the field. Yes. And these guys and girls, they commit their lives to it and the best of what they do. And that's why people watch. And that has to be the main thing.
33:24Rich Eisen:Got Paul Rabel here on the Rich Eisen show. Any other like celebrity investors or anything like that? I mean, your Rolodex is deep, brother. Yeah. So, I mean, what have you got here? Well, our board, I'll start there, is Joe Psy, who owns Brooklyn Nets and chairman of Alibaba. I mentioned Doc O 'Connor. Peter Turnin and his group. Mike Kern sits on our board. So we have some of the best investors. Rain Group is also in sports. That's a solid board. Kevin Durant was our first celebrity hooper, came in, launched a version of lacrosse with us called Street Lacrosse, which was basically saying, hey, can we create an and one mixtape tour that's separate from the league that can lower accessibility and increase attention in markets that otherwise may have not been interested in lacrosse.
34:20That's gone really well for us. We do have two new celebrity investors that I haven't announced yet. Okay.
34:29Rich Eisen:Are we about to do this now? I can't do it yet. I can't do it yet. No, you're not one of them, Chris. You're only a celebrity at the Kevin Rahm charity golf tournament. Can we play the guessing game with you, Paul, and you just, like, scratch your head? Well, maybe it's... There's three other members of the Fantastic Four. Right. Right. Right. So... Evan Moss? Pablo Fiscal. Pablo Fiscal. That was amazing. Yeah. I haven't approached him with it. I try to steer clear of my fiance's work. Okay. and not put myself in a pickle. But I do. Is Tom Cruise an investor? Tom is not. Tom gave me amazing advice about our business because we're a touring model.
35:22And one place that we want to get to is selling teams at some point where you have the force multiplier of owners that own venues and compete against each other and raise awareness. Right. But while we're not doing that, we don't own venues. So we basically are taking out 14 venues a year. And that's a challenge because our fans need to feel like when they especially pay for a ticket, they're going to the home game. Sure. So what did Tom Cruise tell you? So he's basically like, look, you're location searching. And when you get on site, you have to have your version of, you know, a costume director to a stage manager.
35:58and if you're at you know if you're in salt lake or in denver understand where the cameras are set at the venue and if there's a better location for them and if that means building scaffolding on the other side so that you can shoot the audience that's packed where the press box is because most venues shoot press box opposite yeah and and it's like invest in the scaffolding and understand like how the players are coming out on the field all that stuff is producing right he's a brilliant producer with Chris McHugh.
36:27Rich Eisen:He's basically, he's a director of photography at PLL? Tom Cruise? How much are you paying attention to that? And that was last year. So we sort of jump around and have that mindset now. I thought he was going to tell you to do your own stunt. Get back in there and play, man. Suit up. Come on. He would say that, actually. That's what he said. Jump off the top of the building and then... His attention to detail is extraordinary. I really enjoy him. Basically, he gave you a million dollars worth of game for free. That's it. Consulting. Yeah. For free. So let's keep going. Pedro Pascal, is he the master of the world?
37:09Pedro is, you know, not yet, but he's got great hair, doesn't he? Oh, my God. He's got great hair. He's got it all right now. I don't know. You know, Evan is a sportsman. Joe Quinn sportsman
37:24Rich Eisen:Evan I'm a huge fan of his he's so great he's spectacular he's going to be good in the premiere tonight the premiere's tonight I didn't even know that what's up with that I mean we didn't get can you plus four he's not plus four wait a minute you're on the red carpet tonight I'm not going to hang behind it what does that mean it's it's not it's it's her thing i understand that yeah no no it's not for me i'm gonna go and support hold on a second i'm gonna go here i'm gonna go here you can't be the plus one paul i thought you i mean no i'm i'm you are you the i'm definitely the plus one okay i'm saying like i don't i will avoid the red carpet because this is about her no that makes no i'm talking after party plus four oh after party well let's see if we can put to call in and it's down at the Dorothy downtown tonight.
38:21He's giving us the location. I mean, I know.
38:23Rich Eisen:So you can show up if you want. Guys, here's the weird thing. It's meant to be good. It's meant to be really good. Paul Hauser's coming on no contest wrestling today. And you mean to tell me he's coming here and then going right to the premiere? That's it. All right. I don't know. I mean, I guess I have no idea. Is he in the Fantastic Four as well? We're talking about the Fantastic Four, sir. I know. Okay, good. I know. I don't know if I'm spoiling something. Here's my thing on celebrity investment. A lot of leagues do it and teams do it. And my experience is it can either be a really expensive press release because you're making concessions.
39:01I love that. Usually because they have a lot of value and the value is access to an audience. So what you want to do is you want to find someone who genuinely cares about the product. And that means they either played before at some point. they're excited about it. I think about Matthew McConaughey and Texas football, right?
39:21Rich Eisen:That's probably the best one so far. He's not even an investor in Texas, but it would be so authentic to the athletic director of that department to be like, how do we work more closely with Matthew and give him skin in the game? Well, they call him a minister of culture. Minister of culture, okay. Yeah, there you go. They gave him a title. Will Ferrell, LAFC, they're there, right? Lollat Modi, who built the Primer League in cricket over in India, he he brought in celebrities to own teams that are there every game. So like Kevin Durant, he came in and launched a property with us. If I were to bring on a celebrity in film and television, I would want them to co-produce or co-write a show with us and like have us build the next Ted Lasso.
40:09Yes. So that and then they get compensated for that. That's how I think about bringing in good partners that are strategic. Did Durant ever play lacrosse? Durant never played, but he grew up in the DMV.
40:22Rich Eisen:Which is obviously a lacrosse haven, right? The DMZ. Right there. That's where you're from. You're from Maryland, right from the Mid-Atlantic. Pardon me if this is ignorant. So that's my head. How large does a lacrosse stick need to be if it's in Kevin Durant's hand? That's a good question. So we had Taco Fall come to our games in Chicago. Outstanding. Okay. Yeah. Okay. So we run this street lacrosse event in three of our markets a year. And we were in Chicago two weeks ago. And Lonzo Ball came and Taco Fall came. And we were both teaching them lacrosse during the games. Did it look like a toothpick in his hand?
41:01I'm trying to picture Taco as a long stick defenseman. Exactly. So nailed it. And you give him a six-foot pole, which is a defender's length. It's the longest. It actually works like a short stick for him. So I was like, this is an ultimate hack for Taco Fall. He could play defense. He could have a defensive stick and play offense with it. That dude, like we were sitting, we have this, it was modeled after Dana White's president's section, President Rowe. So I have an area at the stadium, which I'd love to host you guys if you ever come to a game called President's Row. So I'm hosting Taco Fall there during the games later that night.
41:36And then like behind us is the audience. And it's probably like, you know, a seven foot barrier. And then they're like creeping over and asking for autographs and photos. And so most of us to go over there and like sign an autograph and reach up or they like toss a ball. There's this shot of Taco Fall, like literally his headline and these kids and he's taking selfies with them. It was so funny. He's an amazing dude. He's seven, six, seven, six. He's a giant.
42:04Rich Eisen:He doesn't know Taco. Yeah. Flash Chat GPT, how many people in the world are 7 '6 or above? What would your guys guess be? I would say that's less than 1 ,000. It has to be. Less than a dozen. Really? Couldn't believe it. I was shocked by that. How about that? Yeah, I mean, maybe a bad prompt, maybe not accurate, but that's what I told me. You never know. Well, everything else you're doing is right on point. Rabel's Places as well on ESPN+. Plus, your life is, you're crushing it, Paul. And I appreciate you coming here and being on this program. And the five-year extension, again, through the decade, renewal of media rights with ESPN includes all PLL and Women's Lacrosse League, WLL, regular season playoff and championship games.
42:49Rich Eisen:ESPN got a little piece as well. You wrote a book last year, Way of the Champion. And you're going to be red carpet worthy. What are you wearing tonight? What are you wearing tonight? Come on, Paul. Got some Todd slacks. Oh, and then I've got a Jacquemus shirt. Okay. Okay. Simple. It's simple. Have you seen it? The prompt was blue tie, and I was like, hold on a second. Well, yeah. I'm not going to be. Have you seen the movie yet? That's the color scheme. I haven't. Okay, cool. No, neither has Vanessa. I am. Really? Yeah. Okay. It's superstitious, I think, so. Okay, that's great. The trailer I saw.
43:24It looks amazing. I saw Superman yesterday, and they had a trailer beforehand for it. It looks incredible. Corn Sweat came to one of our games. Oh, yeah? Yeah, he's a Philly boy. He was awesome. Superman was great. You saw Superman yesterday? I did. I did, too. It was awesome. Yeah, it was amazing. Anyway, guys, I love being here, and I truly meant it. When lacrosse makes it into the zeitgeist, I mean like Rich Eisen show. We're coming. You guys talking about lacrosse. We are. And that's how I think about goals when I talk to our board. We can look at what we call OKRs and stuff, but ultimately you guys are great.
43:53Rich Eisen:I want to be a celebrity investor. You've got to be a celebrity first. Oh. and have the money to invest. You're a little shy probably in both departments. I'd like to do some sideline reporting for you, Paul. Maybe add some flavor to it. I've got a lot of orange. Guys, let's just say yes. I'm down with that, TJ. Let's say yes to President's Row and work from there. Let's start small. I can mix the games because I actually do it. We'll start small. It's Saturday. Kickoff's getting close, and your weekend project just hit a wall. You're short on materials, or you need one more tool for the job. turns out that quick fix needs a quick assist that's the perfect time to call an audible with express delivery from the home depot order in the app or online get what you need delivered fast and track updates along the way so you can finish your project in time for the first snap get what you need even faster with express delivery from the home depot subject to availability restrictions and fees apply rich eisen here we talk a lot about battles in sports teams battling through adversity athletes fighting for every yard the toughest warriors i've ever seen though aren't on the field their kids fighting cancer their families standing beside them doctors nurses caregivers that's why i'm proud to support hyundai hope on wheels for over 28 years they've helped fund pediatric cancer research raising more than 303 million dollars and supporting over 40 000 children learn more and donate at hyundaiusa.com backslash hope on wheels right right here in beverly hills How about that?
45:21Rich Eisen:John from the 90210 is on the Rich Axe Show. What's up, John? Hi, Rich. How are you today? What's going on, John? Well, I wanted to wish you and Frank Costanza a very happy 37th anniversary of your guys' favorite trade when George M. Steinbrenner III listened to his baseball people and traded Jay Buhner for Ken Phelps. Ken Phelps. My baseball people said Ken Phelps. That was 37 years ago today when the Yankees traded Jay Buhner to the Seattle Mariners. That really was, John? Yeah. Oh, my God. Yeah, here's the full trade, in case you're wondering. July 21st, 1988, Jay Buhner traded by the Yankees with a player named Lader and Rick Balabon.
46:04Rich Eisen:Oh, my God. To the Seattle Mariners for Ken Phelps. The Yankees sent Troy Evers to the Seattle Mariners to complete the trade he was the player named Lader. Thank you, John, for that anniversary right there. You got it, Mike? What the hell did you trade J.P. in a four? I mean, and let's not forget, that was the moment where George went to the Costanzas to tell them that their son, George, was dead. Right. Steinbrenner was offering condolences in person as Larry David, as Steinbrenner. And I remember that plain as day, Jerry Stiller playing, Frank Costanza sitting there stewing on the couch, and it looked like he's lamenting his son's passing.
46:47Rich Eisen:Instead, he was just seething over the J.P.U.N.A. What the hell did you trade J.P.U.N.A. for? One of the greatest Seinfeld moments absolutely ever. One last thing before you go. When the pressure's on, you find out what's really built to last. That's why DeWalt tests its tools under real-world conditions that push even the best tools to their limit. Because on the job site, the work doesn't slow down when conditions get tough. You need tools built to perform again and again. And finish strong when it matters. Only then does a tool earn the DeWalt badge. DeWalt. Guaranteed tough. Available at The Home Depot.
47:22How doers get more done.
From the publisher
7/21/25 - Hour 1
Rich and the guys react to Scottie Scheffler’s Open Championship victory to capture his 3rd leg of golf’s career grand slam.
Rich and the guys revisit the Yankees’ infamous trade of Jay Buhner to the Mariners that was famously lamented by Frank Costanza on ‘Seinfeld.’
Premier Lacrosse League and Women’s Lacrosse League founder Paul Rabil joins Rich in-studio.
Please check out other RES productions:
Overreaction Monday: http://apple.co/overreactionmonday
What the Football with Suzy Shuster and Amy Trask: http://apple.co/whatthefootball
The Jim Jackson Show: https://podcasts.apple.com/us/podcast/the-jim-jackson-show/id1770609432
No-Contest Wrestling with O'Shea Jackson Jr. and TJ Jefferson: https://podcasts.apple.com/us/podcast/no-contest-wrestling/id1771450708
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