In short
Dean Graziosi discusses using purpose and decisive action to overcome fear, “unfair” pasts, and self-doubt; he also argues AI should be adopted to save time and boost creativity rather than chased via overwhelming tool-learning. He connects this to investor mindset, consistency, and balancing fulfillment with money.
Guest backgrounds
Dean Graziosi is an entrepreneur, investor, author, and co-founder of mastermind.com. He says he was driven by his single mother working three jobs, evictions, and his own dyslexia and lack of college. He claims he retired his mom by age 24 and later built large businesses (hundreds of millions) before partnering with Tony Robbins.
Key claims
Past can be “fuel” not “anchor”; decisions are often “one-second” snaps; success requires paying a “success tax” via repeated failures; AI is the “tractor” that buys time; invest only when values/processes align.
Notable examples
Wayne Dyer’s leukemia “snap” mindset; Graziosi’s childhood instability (20 moves by 19, multiple parent marriages); Dave Rubin’s standup struggle; AI as replacing mundane tasks; Tony Robbins’ “buy back time” AI education event (630,000 attendees).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOTaking Control of Your Life
0:00 to 1:04
Dean discusses the importance of personal responsibility and motivation.
“I've tried a lot of seafood over the years, guys, and truly it's been hit or miss.”
Taking Control of Your Life
1:44 to 3:12
Dean discusses the importance of personal responsibility and motivation.
“So I remember thinking, young, I need to get rich.”
Dean Graziosi's Journey
3:12 to 4:09
Dean shares his background and the drive to retire his mother.
“It is good to have you because I just mentioned to you in the 30 seconds that we spent off camera that I spent about 20 minutes, the last 20 minutes, going through your Twitter.”
Transforming Pain into Purpose
4:09 to 5:39
Exploring how struggles can inspire determination and success.
“I think the best way is if you're going to take time to listen to a podcast or watch a podcast, you got to know, is this for me?”
Shaping Your Future from the Past
5:39 to 7:18
How to use past experiences as motivation for a better future.
“I've been sending her a check every week of her life since then, the house she lives in, the car she drives.”
The Power of Perspective
7:18 to 8:44
Understanding how mindset affects our responses to challenges.
“So I was going to fight to be, to protect myself and protect my family.”
The Voices Within Us
8:44 to 10:32
Discussing the internal dialogue that shapes our actions and decisions.
“And I don't want to oversimplify it, but you know, my father was very confrontational and argued with a lot of people and fought a lot.”
Paying the Success Tax
10:32 to 12:26
Dean explains the sacrifices necessary to achieve success.
“And when I look at the end of my life, that's the voice that'll create regret.”
Finding Control in Chaos
12:26 to 14:00
Reflecting on the need for control in unpredictable circumstances.
“And he didn't say much more than that, but that's, I use it.”
Overcoming a Chaotic Childhood
14:00 to 17:42
Learn how Dean Graziosi transformed his painful childhood experiences into personal success.
“dearly, and he's still alive, and a dear friend of mine, I think if I really look back, the reason that I worked so hard to become successful is because I was running away from a crazy childhood.”
Show all 22 chapters
The Importance of Self-Acceptance
17:42 to 18:10
Discover how self-acceptance plays a vital role in personal growth and fulfillment.
“Finally, you can feel the fabric, sit on the sectionals and even open the refrigerators.”
Collaboration with Tony Robbins
18:10 to 18:52
Explore the beginnings of Dean's collaboration with Tony Robbins and how they aligned their visions.
“So I said, I'm just going to go out and do it.”
Making Instant Decisions
18:52 to 21:00
Understand the power of snap decisions and how they can lead to significant life changes.
“Could you describe that a little bit more?”
Creating Lasting Change
21:00 to 23:25
Learn practical strategies for fostering lasting change in your life through small steps.
“You just got to keep going deeper on the purpose to move today.”
The Impact of Social Media
23:25 to 25:40
Analyze how social media influences personal development and success in today's world.
“So I think it's less about being the perfect person and more of understanding who you're meant to be or who you want to be and just self-correcting continually until it becomes a habit.”
Fulfillment vs. Financial Success
25:40 to 28:00
Explore the relationship between financial success and true fulfillment in life.
“Do you think too many people are just focused on the financial side of all of this?”
The True Nature of Money and Alcohol
28:00 to 30:05
Explore how money and alcohol reflect our true selves and choices.
“The line that people always say that I really, as I've gotten older, I now see to be true is that basically money just makes you more of who you are in some sense.”
The Launch of an AI Education Company
30:06 to 31:29
Learn about the collaboration to create an AI education company focusing on time management.
“Like what's, what's got you excited at the moment?”
Navigating the AI Revolution
32:01 to 36:20
Discuss strategies for adapting to AI changes and enhancing productivity.
“We have multiple companies, but we're really excited about helping the ordinary person.”
Balancing News Consumption and Well-Being
36:21 to 40:44
Discover the importance of managing news intake for mental health.
“So when, when you're on the investor side of things, how much of your decision to invest with somebody is based on what we've talked about here and someone that has sort of done the work to, to get themselves right.”
A Conversation Over Italian Food
40:45 to 42:00
Wrap up with a light-hearted discussion about meeting over food.
“to lean into who you're meant to be, then you probably cut back or find somebody new to follow.”
Closing Remarks and Farewell
42:00 to 42:19
The hosts express gratitude and finalize the conversation.
Transcript
Automatic transcript. May contain errors.0:00I've tried a lot of seafood over the years, guys, and truly it's been hit or miss. You know, sometimes it looks great, but then you cook it and it just doesn't have that flavor or freshness you expect. So finding something reliable has made a huge difference. Wild Alaskan Company really changed that for me. It's the best way to receive high-quality, wild-caught seafood delivered right to your door on your schedule. The first box I got was super easy to use. Everything comes individually portioned and vacuum sealed, so there's no guesswork. I cooked that wild Alaskan sockeye salmon just in a pan with a little olive oil, salt, and pepper, and it turned out fantastic.
0:34Clean flavor, great texture, and didn't feel like frozen fish at all. I've also tried the wild Pacific cod, which I love. It's light and flaky and really easy to work in when you need a quick dinner. What stood out is that the fish is quick frozen right after it's caught in Alaska, so it locks in that freshness along with the nutrients like omega-3s. And it's clean, no GMOs, no antibiotics, no additives. And it supports sustainable fishing and Alaskan fishermen. They're so confident in the quality that there's 100 % satisfaction, money-back guarantee, so there's no risk in trying it. Go to wildalaskan.com slash Ruben for$35 off your first order of premium wild-caught seafood.
1:09That's wildalaskan.com slash Ruben for$35 off your first order. Hey, Chicagoland, the Wayfair store is in your neighborhood at Edens Plaza in Wilmette. Finally, you can feel the fabric, sit on the sectionals, and even open the refrigerators. Plus, our in-store designers will help you bring it all together with free one-on-one design support for any project on any budget. Yep, we said free. Oh, and did we mention the cafe? So what are you waiting for? Come see all that's in store. Visit the Wayfair store today at Edens Plaza and Wilmette. Wayfair, every style, every home. We have to take absolute control and responsibility for our lives because no one is coming to save us.
1:49So I remember thinking, young, I need to get rich. I had no idea how. It wasn't for selfish reasons. It wasn't for vanity. It was to retire my mom. And at 24, I did. I still have that voice in me that says, hey, you didn't go to college. How are you partners with Tony Robbins? Oh, you're going in that room with billionaires and a president? You shouldn't be in that room. That voice still lives inside of here. So I'm not saying it goes away or you master it. What you master is when you listen to that voice, you don't live into who you're meant to be or your full potential. You're here today. You have this moment to say no, this moment to say yes.
2:19You just got to keep going deeper on the purpose to move today. The way AI is moving, it's going to disrupt so many people. And the way people are teaching it, they're starting off with overwhelming education, chasing every tool. It's time consuming. We said we need to create an AI education company that allows people, the average people, to buy back time using AI. So the approach Tony and I take is it could go down either road, but while it's here, you can't ignore it. I'm twice as fast as I was just six months ago, and I know I'll be twice as fast again in a couple of months. When you're on the investor side of things, how much of your decision to invest with somebody is based on someone that has sort of done the work to get themselves right and all that versus just that you happen to really like the product?
3:00That is one of the best questions anyone has ever asked.
3:11I'm Dave Rubin and joining me today is an entrepreneur, investor, author, and co-founder of mastermind.com, Dean Graziosi. Dean, welcome to the Rubin Report. Good to be here. Good to be here. It is good to have you because I just mentioned to you in the 30 seconds that we spent off camera that I spent about 20 minutes, the last 20 minutes, going through your Twitter. and I have to say your ex, like just seeing somebody talk about positivity and how to get your world in order and do things better and be better for yourself and for other people, quite refreshing for somebody that deals with politics all day long.
3:52Well, I'm glad I can give you a little break from that today. Okay, good. So, okay. For people that don't know you at all and the nature of your relationship with Tony, who I've had on the show several times and who's been hugely influential in my life. Could you maybe do a little bio first and then we'll dive into some of the specifics? Yeah. I think the best way is if you're going to take time to listen to a podcast or watch a podcast, you got to know, is this for me? And I think the best thing I could share is we all have a journey on our way here. It doesn't matter where the path goes, right?
4:23We all have a journey. For me, I just, I watched my mom work three jobs. My single mom worked three jobs as a kid to make nothing. And when she came home at nine o 'clock at night, just tired, exhausted. You know, when you look back, David, you can see these things now, but it made such an impression on me that I felt hopeless in helping her. She's still alive. She's heading towards 90. She complained about nothing, but would get home at nine o 'clock after her third job and we still could barely afford the rent. We got evicted a couple of times. And I think when those things happen, they can do two things for us, right?
4:59They can, they can trigger. This is the way life is. It's unfair. Or it can trigger never again. I don't want this to happen. I don't want this for my mom. And I remember being really young and I don't know. People ask, my mom's asked me, she's like, what happened to you? How did you get so motivated and inspired? I just remember a point where I said to myself, I have to retire her. Like I, and when we look back in life, each goal we usually have was inspired by something we wanted to move away from or move towards. And I just wanted to move away from watching my mom say nothing, come home tired, pass out on the couch.
5:33So I remember thinking, young, I need to, I need to get rich. I had no idea how it wasn't for selfish reasons. It wasn't for vanity. It was to retire my mom. And at 24, I did. I've been sending her a check every week of her life since then, the house she lives in, the car she drives. I feel blessed. And that one got me started, right? It got me on this drive to overcome dyslexia, overcome that I didn't go to college, overcome that nobody in my family had money. Sometimes you don't need the best strategy. You don't need to invent something. You just need a purpose so big that nothing stops you.
6:08And I think that might be the best way to help how I'm here and get to hang out with you today and be partners with Tony and do cool stuff. Why do you think so many people fall for that trapdoor of life is unfair? That seems to me maybe to be the biggest issue that we have these days because it's a certain, it's a philosophical, it's a religious, it's a societal trapdoor. And once you go down that road, it's very hard to get out. It's hard to come out. You know, I think if I just share a little bit of my past, I moved 20 times by the time I was 19. My parents were married nine times. My mom, five.
6:45My dad, four. Wow. And there was a point in my life when I realized, and this wasn't by strategy. Maybe it was by luck, but it's why I'm partners with Tony. It's why we help people see that you could shift because new schools, new rules, new step parents, new houses, new evictions, all those things. It didn't hinder me. In fact, it got me used to being okay with things shifting. It got me used to being okay with being uncomfortable, right? Not having money and watching my mom struggle. It just made wealth more about protection. So I was going to fight to be, to protect myself and protect my family.
7:23Dyslexia. It put kind of a chip on my shoulder because some people like it was easy for them to read and remember and I couldn't. So instead of being like, oh, I have dyslexia, I'm going to show them. Wait till you see what I do by just learning from other people and modeling other people. So I'm not saying this, look at me, look what I've done. I just like to be an example of what's possible when there's just a little shift. You know, I'm going to share one quick thing. Your past can be your anchor or your fuel. We know that, right? And I always remember Wayne Dyer. I Wayne Dyer is like a more spiritual Tony Robbins and he's gone.
8:01He's not with us anymore. But I remember this one thing he said and he said he found out he had leukemia. And when he first got leukemia, all he could think about is I must have drank too much when I was when I was younger. I abused my body. How could this happen to me? Why is it my fault? Is it because I went through these issues in my life? And then he said he did that for about three weeks and felt horrible. Felt like he was dying already. And then one morning he woke up. Same situation. Same leukemia. and he said, it just snapped. And he said, I'm going to be the guy who beats leukemia and shows everybody how to do it.
8:32And he said, every morning he woke up on fire. Hey, leukemia beater, what's going on? Now he passed away a few years later of a heart attack. But all I remember is it's the same circumstance, right, Dave? It's just how we decide to use it. And I don't want to oversimplify it, but you know, my father was very confrontational and argued with a lot of people and fought a lot. All of that could have been the thing for me to say, hey, it's why it didn't work out. It's everybody else's fault. But at the same time now, I'm like, thank God for all that because it inspired me to move away from it. Right.
9:05So we can truly take a past situation. We could take a belief and really spin it if we just decide it. I know it's a deeper conversation around it, but. No, well, let's let's go with that, because how much of that do you think is how people are fundamentally wired, meaning the biology behind how they work and all of that, versus just your ability to say, I'm here and now, and this is the moment and let's go. I'll ask you, you've had so much incredible success. I mean, I've been watching you for a long time, but I read your whole journey from Long Island and Brooklyn. My family's from Hicksville.
9:39That's where my whole family is. Ah, okay. So I asked you, we're neighbors, literally. And I knew where you went to school, went to college. If you think of that whole journey, in the invisible, right? When no one's watching, wouldn't you say there was a hundred, a thousand times where it's like, what are you doing, Dave? This isn't for you. Why are you in this? Why don't you do more what your family did or what you went to school for? Like, I don't know about you, but I still have that voice in me that says, Hey, you didn't go to college. How are you partners with Tony Robbins? Oh, you're going in that room with billionaires and a president.
10:10You shouldn't be in that room, that voice still lives inside of here. So I'm not saying like it goes away or you master it. What you master is when you listen to that voice, you don't live into who you're meant to be or your full potential. It's like, there's never been a time where that voice that says, we should play small. This isn't for you. You're not smart enough to do this. You shouldn't have the stress. You should be happy what you have. That voice has never resulted in something good in my life. And when I look at the end of my life, that's the voice that'll create regret. so i don't think it's about you're born one way or another i i feel like i was born a pessimist who works every day to be an optimist so i think the voice stays you just got to recognize it and be like hey you've never served me well you make me think it's other people's fault you're waiting for me like here's what i know we have to take absolute control and responsibility for our lives because no one is coming to save us that's proved no matter what people's beliefs are for the last 20 presidents.
11:07No one's come in and fixed your marriage, fixed your income, fixed your business. It's on us. And I think when you get to look at it through that lens, I think we can all make a shift towards who we want to become. Right. And I suppose success also helps frame a little bit of the past. Like when I look back on, you know, 30 years ago when I was a struggling standup comic and I literally didn't have 20 bucks in my pocket and I was putting together change to get a cup of coffee and handing out tickets two hours a night in Times Square just to get stage time and all that stuff, which sucked at the time, you know, even if it was the middle of a Nor 'easter and we'd be out there and it was miserable.
11:43And now I look back on it and I'm like, man, those were the good old days, even though my life is great now. Like I'm completely blessed across the board, but I look back and I'm like, wow, that was pretty cool that I did all that. Even though back then I was like, man, it can't get worse than this, but I just had this dream somewhere and I was delusional enough, I guess, to follow it. Yeah, but think of it. No, I love that. And isn't that the stuff, the comeback story, the breakthrough story, isn't that we're all inspired by? You watch Rudy or Rocky or Seabiscuit, you got tears coming down your face, right?
12:14It's because they went through the struggle. And I think if you look back at that, a gentleman told me this 20 years ago. He was about 20 years my senior. I really respected him. He said, Dean, those that make it are willing to pay their success tax. And he didn't say much more than that, but that's, I use it. I made up an analogy of that. Like, I think we all have to pay. You had a cell out in the streets when it was freezing and nor 'easter and you were hoping 50 people showed up and five showed up and you still gave the performance of your life. You went backstage and said, should I really do this?
12:44I probably should quit. And you showed up two days later. I think that's us paying our success tax. And I think each of us maybe have to pay little different numbers. You know, maybe, maybe Dave, maybe you how to fail 22 times and question yourself before the first breakthrough. Maybe somebody else only has to do it twice and maybe somebody else has to do it 62 times. But I think if we just look, if I pay enough of this success tax, eventually around one of these corners is another version of me that I'll like more, that I'll align more and won't have any regrets at the end. Was there a moment when you felt, boy, now I've sort of made it, whatever that meant to you, Like I've, like I have enough money.
13:24I can take care of my mom. Career is going to be okay. I'm, you know, tomorrow's not going to be a disaster one way or another. You know, that moment hit, you know, fortunately for me, you know, a couple of decades ago. But I have to tell you the thing I remember the most, again, I think when you come from a place when, you know, we did live in a trailer park for a while when I was a kid and we got evicted from because my poor mom couldn't afford it, right? So I think I did look through the lens of security, not significance, right? And when everybody was okay, but I'll tell you the moment I do remember, Dave, my, again, when you have nine marriages and 20 moves and a very violent dad who I love dearly, and he's still alive, and a dear friend of mine, I think if I really look back, the reason that I worked so hard to become successful is because I was running away from a crazy childhood.
14:18I was never in control, right? I'll get to the question. I was never in control. I had a step grandfather who was great, Leo Rizzo, come home one day, never going to see Leo again because they broke up, you know? All these things happen, right? And I think I was just fighting for control, control of my time, control of some sanity, control of having the ability to change. my grandparents were a little crazy. My parents were like, I have children and I think I've broken that. I think it stops with me. And my sister did too. She's got amazing children. Like we broke this craziness chain, right? But I'll tell you the moment that I think it really hit me that I was successful.
14:57It wasn't just money in the bank account or not worrying about money anymore, taking care of my mom. It was the moment I realized that I had spent decades running away from pain and I used money as an excuse. Well, when I have the money, I'll have control. When I have the money, I could take care of my mom. When I have the money, I could relax. And when money wasn't the issue anymore, then the only person I had a face in the mirror was me. And I remember that moment like, oh, you can't use success as an excuse anymore, dude. You have to go upstream and fix some of this reason that you work like you owe the mob money still and you don't, right?
15:33So I remember that moment and I did. I went on a journey to work on me to become a better human, better father, better, better husband. And with a last name like yours from Long Island, they're probably working. Bouncing around of the air. So tell me how you got linked up with Tony. I think people can already tell why what you do and what he does kind of works together. But how did that relationship come together? You know, I think it was a stack of decisions. You know, I bought Tony's program off of an infomercial late night, 30 years ago. I'd already, I had already owned a collision shop and an auto sales.
16:11I had 20, 20 apartments at the time. I was building houses. I was on my way and I, I bought his product, personal power and devoured it. Right. And I became a product of the product. Like I didn't dabble in what he shared. I probably wore out the tapes. I reinvented my life and I built my own credibility. By the time I met Tony, my companies did hundreds and hundreds of millions of dollars. I was impacting lives. We were doing trainings all over the world. So I didn't just meet him as a fan and say, hey, could you be my partner? I met him more as a peer. And when I first met him, I was just so grateful for the spark he gave me.
16:52I was on a trajectory, but what Tony Robbins teaches. He is the goat of all goats. He made me realize, I had already started thinking of it, but he made me realize more than anyone that my past happened for me, not to me. That the craziness I went through my dad made me deeply empathetic where I could get on stage and speak to 50 ,000 people with complete confidence because I feel like I know them and I love them. I want to serve them because I had to figure out my crazy dad so he wouldn't knock the windows out of our house and do crazy stuff, right? And I started thinking of, wow, that happened for me to be better on stage.
17:24That happened with my mom because I worked hard and I had dyslexia so I could learn through listening and watching. And all of a sudden it just made me realize, hey, whether it's true or not, Dave, I'm just going to say, God, whatever your beliefs are, gave me this childhood. Hey, Chicagoland, the Wayfair store is in your neighborhood at Edens Plaza and Wilmette. Finally, you can feel the fabric, sit on the sectionals and even open the refrigerators. Plus, our in-store designers will help you bring it all together with free one-on-one design support for any project on any budget. Yep, we said free.
17:56Oh, and did we mention the cafe? So what are you waiting for? Come see all that's in store. Visit the Wayfair store today at Edens Plaza and Wilmette. Wayfair, every style, every home. So I could be the man I am today. I like the father I am. I like the husband I am. I like the friend I am. I like the partner I am. Am I perfect? Heck no. But I like that. And that hit me so hard. So I said, I'm just going to go out and do it. We met one day. We were supposed to meet for an hour, and we ended up spending eight hours together. And we had so much in common. His mom and my dad were almost the same type of person.
18:31And we just decided to collaborate. And we ended up being friends first for about three or four years. We said, I'm doing well. You're doing well. This friendship's too cool. Why mess it with a partnership? And about three years in, he's like, we're too aligned. We got to do some fun stuff together. And when Tony Robbins says, let's do something, basically, you say yes. You do it. You pretty much say yes. I was watching a video of you this morning where you talked about how, you know, people think their decisions in life basically are these like long years go by decisions when in reality they're really sort of just snap one second decisions.
19:06Could you describe that a little bit more? I thought it was pretty insightful. Yeah, that's one of those things that Tony sparked probably 30 years ago. And I like giving credit where credit's due.
19:19He said something once, and I'll repeat it, and then I think you'll realize it's true. People say, how long did it take you to quit smoking? Right? And you'll have somebody, my mom said, it took me seven years to quit smoking. No, it took seven years to think about quitting. It took you one second to actually quit. Right? And when you think through that lens, like, how long did it take you to start getting into a regular workout routine? Oh, years. No, you dabbled for years, and then one day you made a decision. So here's what I'd say is two things make you shift and make a decision. If you got nothing else out of today, here's what I want to say.
19:55There's something you need to say no to today that you've been thinking about for months, years, or decades. You know you got to say no to it. What if today was the day? And there's something else you might need to say yes to. I don't know if it's yes to the relationship, yes to finally starting your own business. There's something you've been thinking about. you wake up every morning and say yes to what if today was the day you said yes because decades are going by years are going by you don't want to get to the end and miss it and and here's what can spark that two things one a deep enough purpose whatever that is I know people talk purpose and your why but think about it I always like to look if I got to the end of my life and I made my I met my maker and he played me a video of the man I could have been if I took that uncomfortable action.
20:40I think it would be the deepest pain. It would resonate in your soul for the history of time or infinite amount of time. And I think your only wish would be, could I go back and try again? I truly think about that. That's not just something I'm sharing. And if you wish you could go back, then wish granted. You're here today. You have this moment to say no, this moment to say yes. You just got to keep going deeper on the purpose to move today. The second thing when it comes to instant change, you know, sometimes we wait until it's out of our control. We're going to work out until we get the diagnosis and then we shift our lives.
21:12We're going to be more intimate in our relationship and listen to our significant other, but we don't actually change until someone says goodbye, right? Sometimes this thing you're waiting to do is going to happen to you anyway, and it's going to be out of your control. The company is going to go out and you got to start your own thing. Right. That almost seems like an inevitability. It's an inevitability, right? It's not a maybe. It has to be in a way. Yeah, I mean, you might say, oh, I'm going to learn AI someday. I'm going to learn. It's like until AI takes something away from you, then you're going to learn it.
21:42So here's what I say is go to the end of your life. See what it makes sense. Come back in the moment. Wish granted. And then think about if you don't make the decision, the universe is good and you're going to have to handle it anyway. You might as well be in control of the choice. How often do you meet people that you feel like really have a like a really good handle on all of that and that are doing it at the level that you would want them to be as fully self-actualized as they could be? I think less than you would ever imagine, but more are doing it through consistency. So I think it's like a muscle, David.
22:21We can't get in shape by going into the gym once in a while when we're inspired, right? You got to find a way to go to the gym every day. You got to find a way to eat healthy most of the time. And if we practice this, if we check that voice in our mind, if we say, God, I've been thinking about this change for 10 years. If we're aware of these things, that's where it all starts. Awareness is where it all starts. And then you got to take the uncomfortable action and start making shifts. And the last thing I'll say about that is don't look at it like a New Year's resolution. Don't say you're right.
22:51I got to get intimacy back, lose 10 pounds, start the business. That's a New Year's resolution. it's so much but what do they say by January 19th new year's resolutions are dead isn't that crazy so what I'd say is just be honest with yourself recognize these areas recognize that voice that always tells you you're crazy or you should be happy where you are and just say oh I hear you and instead of making dramatic changes just think of one small step at a time we can do anything what's it kaizen right how do you eat an elephant one bite at a time just find the direction you want to go and take little steps each day towards it.
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23:24And when it's, when that old voice tries to pull you back, you just recognize it. So I think it's less about being the perfect person and more of understanding who you're meant to be or who you want to be and just self-correcting continually until it becomes a habit. Do you think social media and the internet's made this more difficult or less difficult? On one hand, I think you could probably argue both. You know, it's like we're, we're inundated with incredible information and you can connect with the right kinds of people. and all of those things. So that obviously seems pretty positive. And on the other hand, we're inundated with all of this information and we're overloaded and anxious and everything else.
24:00Yeah, I think you nailed it. You probably could debate both sides. I'll say on the negative side, I think, and I watch it with my kids. Unfortunately, they're my kids, so we get to talk all the time about it and share about a lot of pieces. But it's the instant gratification that's so in your face, right? Like influencers and not knowing the journey they're on and not knowing their whole life behind the scenes and when the camera's off, it can show a path to success that seems quicker, seems faster. It's more identity driven. It's more look at me kind of feel. So I think, of course, there's positives.
24:41I get my message out on social media, right? We get to do videos and give people hope in all those areas. So I think that's great. But I think it's the instant gratification. And if you look at success, in most cases, success is slow. Success is consistency. Success is focusing on just a few needle movers that you go deep. A lot of people are a mile wide and an inch deep. I'll try this. It doesn't work. I'll try this. It doesn't work. I got to try this. Let me try that new thing. I saw this online. And they're like an inch, an inch, an inch. And they're like, none of this works. And then you see the slow and steady person is just an inch wide and a mile deep.
25:15Let me try this. Let me try that. Let me go to a podcast. Let me try this thing. Let me see if I can get some sponsorship. And all of a sudden you look back after 10 years and you build something magical and people look at it like, you know, think it's overnight success. So I think one thing the internet probably does is instant gratification and a mile wide and trying all these things. But if you really study the most happy and most successful people in the world, they fine tune one core competency or one part of their business and go deep for years. Do you think too many people are just focused on the financial side of all of this?
25:50That, you know, you mentioned that you came, you didn't come from anything. So you wanted the safety of having money where now it's like people just seem to want to have, you know, they just want more and more and more and more. That seems to be a different thing. And then you sort of, you just never have enough once you're in that mindset. Yeah, you know, listen, you've, especially the world you're in, you meet so many people and so do I.
26:17successful, financially successful without fulfillment is probably the scariest thing to me in the history of the world because we know the people who've sold their companies for hundreds of millions or multiple billions and they're miserable and they're sad and their kids don't talk to them and their ex doesn't talk to them. And listen, I went through a divorce. So I'm raising my hand for, I'm completely responsible for the first relationship of my life not working out. I feel blessed that I'm married. I'm with my wife for eight years now, and I'm the happiest I've ever been. She's my dearest friend in the world.
26:52But I had to make some big mistakes to figure out how to do it right. And I think, I don't know if this is what I would have said in my 20s, Dave, because I was so broke and just running away from not having anything that like money could solve this. And money does. We cannot alienate money. When people say money's evil. I said, you haven't given enough away yet. Right. Like, especially being partners with Tony Robbins, you have no idea how much we, he, that man does behind the scenes, billions of meals around the world. This guy's committed to, he's on a mission and so many things. But the fact of the matter is I used to think I can, and this, hopefully this ties it together.
27:29And please, if my ADD goes really back in, but I used to think when I got money out of the way, then I could be happier and more fulfilled. And if I could go back and talk to my 25 year old self, I'd say, you could be fulfilled and happy in the moment and still be hungry and go make money. Because when you have the balance of fulfillment and love and connection and friendship combined with success, I think that's, I don't think at the end of our lives, you hear all the stories, the end of life, people don't talk about the money. They talk about all the rest of the stuff. Yeah. The line that people always say that I really, as I've gotten older, I now see to be true is that basically money just makes you more of who you are in some sense.
28:10Oh, so true. If you're miserable and you can't be generous and all those things, well, now congratulations. You just got a lot more of that. And then if you have, but you're full, you can do extraordinary things and be happy with it. So I hate the phrase money is the root of all evil. It's not. It really isn't. Yeah. They said money and alcohol, just amplify who you are. Well, I do have a tequila company also. That's awesome. But ironically, there's a certain irony to it. I started it just under a year ago, and it's doing quite well. But I'm drinking less, not necessarily as a result of that, but it's like I just realized I'm going to be in this world a little bit more.
28:53I'm really on a health kick right now. And I was like, it's just going to be the weekends, and that's it. and that really is what it's become. And I'm not wrecking myself on the weekends, you know? What's the name of your tequila? Copal, C-O-P-A-L. Got a bottle here somewhere. Who's in charge around here? Yeah, same here. We'll have a drink or two on the weekends. That's it. That's it. Here, look at this. I got people that just bring me things. And because of, look at that, beautiful bottle. Yeah, thanks. That's beautiful. And because I became friends with Matthew McConaughey, we did some projects together and partnered on a few things.
29:27He's a good dude. He's a real. It's doing okay. What's that? Yeah. Pantalones. And because of him, he came, we hung out for a week working on a project and he's so healthy and everything he ate. And at night he'd have one little just tequila. And he convinced me that if you're going to have a drink, it's got to be tequila without the sugars in it. Sold me. Sold me. But that's the, if you're going to drink alcohol, I won't sit here and tell you it's the healthiest thing for you, but if you're going to drink alcohol, just having straight up tequila is, is the healthiest way to do it. And if it's made right, you're not going to be hung over and all that stuff, but enough, enough about tequila.
30:05What are you working on now? Like what's, what's got you excited at the moment? So, um, you know, Tony and I partnered, uh, we've been friends for about 14 years, partnered about a decade ago. And we, we own a company called mastermind.com where we teach people to do what we do, take your life experience and teach others. So many people don't realize the greatest asset they have is the life experience, the troubles they went through, the problems they solved, right? Imagine you teaching somebody how to do what you do. I mean, how valuable would it be if you could go back and spend a week, the first week you were started, imagine if you had you now and say, wait a minute, sit down.
30:41It's not what you think. This is the good stuff. This is the not. So, so, so we created that company. It's been an amazing company. But then last year, Tony calls me and you know, we talk almost every night we leave voice memos back and forth and when it's important he'll say no voice memo call me so i call him he said the way ai is moving it's going to disrupt so many people and the way people are teaching it they're starting off with overwhelming education chasing every tool it's time consuming it's overwhelming it's scary he's like we have to find a partner and we need to create an ai education company that allows people the average people to to buy back time using AI.
31:20So that's what we did. We did. We started an AI company helping people buy back time, cutting the noise, giving them purpose, overcoming the fear and showing how to get time back in their life. We did our we did our first event last November. We had six hundred thirty thousand people. Cozy season is ahead and you'll be spending way more time inside. Is your home ready? Don't worry. With Wayfair, you can upgrade your space without breaking the bank. Score up to 70 % off during their Labor Day clearance on furniture, area rugs, mattresses, and more. Plus, surprise flash deals you can't miss. Whether it's one room or the whole house, Wayfair has pieces for every style and budget.
31:58Shop Wayfair's Labor Day clearance now through September 7th at Wayfair.com. Wayfair, every style, every home. Register for the event. And that's what we'll work. We have multiple companies, but we're really excited about helping the ordinary person. And not, listen, if someone's, you know, chasing every tool, they're vibe coding, they're, they have a claw bot, they have an agent working for them. They're way ahead of us. We just want to help the 80 % of business owners that know they need it a little deeper, but they're feeling a little overwhelmed, not sure where to start. And that's who we've been helping.
32:30It's the fastest company, fastest growing company Tony and I have ever started. Oh, wow. Well, so where do you tilt? I mean, I suspect I know the answer because you started a company on just sort of what, how AI will change humanity. Because, you know, I can do all the dystopian versions where we become the slaves to this thing and Skynet turns on and all that stuff. And then there's the other version of it, which is much more of, you know, sort of an Elon version of it, which is that it will so take care of the mundane tasks that we will end up in as close to a utopia, let's say, as humans could do.
33:04Yeah. Well, you know, it's so cool. We think a lot alike. We have an option. We can say it is going to end the world, Skynet. And is that possible? Maybe there's a small percentage. And is it going to be perfect utopia where none of us have to work and cancer is cured and all those great things? There could be a chance of that. Usually it's down the middle. And the way I look at it is what we focus on is what we get. We talked about Wayne Dyer. I'm the guy that's or I'm the guy that's going to kick leukemia's butt. I'd rather take a view of, we're going to put boundaries on this. It's going to find its way.
33:43It's going to help cure illnesses. It's going to allow us to get rid of the mundane. And it's going to allow people to buy time back and apply that to creativity, apply that to starting their own business so they're in control or expanding the business they have, or maybe just being home for dinner. So the approach Tony and I take is, it could go down either road. But while it's here, you can't ignore it. because people using AI, I'm sure in your life, I'm twice as fast as I was just six months ago. And I know I'll be twice as fast, twice as fast again in a couple of months. It's allowing me to do things that are the mundane, the boring, the repetitive, and it's allowing me to go even more creative and launch other businesses and go stronger and deeper.
34:24So we're taking that path. And then we're helping people see how to, how to find that time without using a hundred tools. That's the crazy part. If you follow the news and every new tool that comes out, I mean, it's beyond what our brain can handle. Yeah, well, that's so interesting because we've been incorporating different versions of AI things to do certain things that we do here. And obviously, I always want the human element. But my general philosophy is kind of what you just said right there. Like, you have to lean into it to some extent or you will be the dinosaur in the tar pits. Like, you just won't be able to move forward in the future.
34:57So I don't want to enter that world and just disappear in it. I want to lean into the things that can hopefully make everything we do better. And we'll see if it works. Yeah, allow the things that we do get even better. You know, I went back in the late 1800s when a farmer was going to plant an acre of corn. It would take him 40 hours with a shovel and a hoe. and then the newest technology came out of as a tractor and you could do that same acre of corn in 30 minutes it's like it's not only time back it's 50 times the leverage right and if you think how long could the farmer stay in business with the shovel and hoe impossible like if you didn't get the tractor the person with the tractor bought your company that tractor was probably expensive back then the difference is nothing can buy us time right now like ai can and it's practically free.
35:53So it is the tractor. It is electricity. It is the internet exponentially bigger and faster. So what Tony and I said is there's so much noisy education, overwhelming people. We've been educating people for almost 80 years between the two of us. It's crazy for 77 years. And we just plugged it into our same system to find purpose, to overcome the fear, to, to, to embrace the change and then just take one path that gets people in it without overwhelm. And that's what we've done. And it's, it's been a lot of fun. So when, when you're on the investor side of things, how much of your decision to invest with somebody is based on what we've talked about here and someone that has sort of done the work to, to get themselves right.
36:33And all that versus just that you happen to really like the product. Like, is it the person or the product? Is it 50, 50? Is it 70, 30? Can I tell you something? I've never been asked that, Dave. That is the, one of the best questions anyone has ever asked me. I get one per interview. That's how it's. I'm not joking. That's one of the best questions ever because as you said it, I realize in my past, I probably invested if I thought somebody was a good person and they had a good product. And a lot of times it ended up not working out because I didn't follow everything I shared with you that I've done in my own life that I know Tony Robbins has done in his life and my other partners.
37:11in the last decade i won't invest unless somebody is aligned with all those values with all those processes because it just doesn't last i here's what i say to even my team you could give a c opportunity to an a player and they'll make it work yeah you give an a plus plus opportunity to a c player it will fail every time yeah yeah and when you remember that it changes the game think Think about the A players you know in your life. No matter what you gave them, they're going to make it work. And then I was on stage one day and I said, if you, for the wrong person, you could give somebody a business on how to sell$20 bills for$10 and they'll tell you why it won't work.
37:54Nobody likes$20 bills and who would believe me? Right. So that's a great question. I wouldn't invest unless all those pieces were there. Because when the world shifts, when evolution happens, when they have to move, when there's a shakeup. You want somebody with an unshakable mindset to go, no, this isn't fun, but here's our path, rather than, well, it didn't work because, hey, the world changed, right? Let me ask you, since we haven't done politics, and I'm actually not going to ask you any politics-specific questions, but since I mostly follow politics, or I mostly discuss politics on the show, and one of the things that I found lately is that people are really kind of struggling to figure out how much time to focus on politics.
38:35You know, there's this whole world out there happening all the time and there's wars and the economy and all this stuff. Certain set of people are obsessed with it all the time. Certain people ignore it all the time. Some people are halfway in between. How do you decide how much you can integrate that portion of the world into everything that you're doing? You know, this wouldn't be a good answer and I'm not there anymore, but I did a five-year news diet about a decade ago because it was so much that I realized it was affecting my decisions. It was affecting the way I looked at my business. You know, you can't watch a day of news, a full day, and get done and go, I feel amazing.
39:12I'm inspired. Let's build that business now. I'm going to start two new businesses. You watch a full day of news, you're like, I'm going to go take all my money, go inside my room and just sit there and hope the world doesn't crash. So I think there's two extremes. Here's what I'd say. if news is affecting your decision making, if it's affecting how you feel, then I would say cut back to get enough that you're, you know, especially when you can find somebody who inspires you through politics, right? I would just say we don't realize it, but we're all, we all, you said you, you, you read my TikTok and, you know, we don't do a lot on TikTok, but Instagram and social media, at YouTube.
39:53Um, we try to be a positive light out there because there's so much negativity, but here's how I say, uh, I want just enough to truly know what's going on. And then for me, how I handle it is I try to apply everything through the lens of just practical common sense, practical, like pragmatic. And, and when I decipher it that way, I can get a handle to where I can accept a certain amount, but I know for me, and I have to tell you, I'll be completely transparent. During the last election, I got sucked in and I was spending too much time. I was waking up in the morning, spending an hour trying to get a grasp and looking at different sites and getting a thing.
40:29And I realized it was absolutely affecting me. But then I found some great people that I like to follow and I was okay watching those because I could get news in a more, you know, something aligned with my soul and it didn't make me uncomfortable or stop me. So I don't have an elegant answer other than if it's lowering your confidence or it stops you from being courageous to lean into who you're meant to be, then you probably cut back or find somebody new to follow. Yeah, it's funny. That's how I feel about how I do my show is that I'm trying to make it so that it's kind of digestible and fun and truthful.
41:05And if I can, you know, meld those three basically into something, then people, then that hour they spend with me is worthwhile as opposed to just keeping them afraid and angry and scared and psychotic and a whole bunch of other adjectives. Well, we all know that the clickbait of that is good, but it's like, it's almost like the whole world's on fight or flight just because, and everybody's getting better at headlines and clips and scary and, and, and who knows what to believe now. So I think, I think what you're doing, Dave, is absolutely perfect and it's what the world needs. So keep up the good work.
41:39Dean, I feel we should do this over some sort of Italian meal in Long Island at some point. I would absolutely love that. I would love that. what's the best pizza place in Hicksville when's the last time you were back in Hicksville my father grew up in Hicksville when I grew up they moved to upstate New York so I grew up in upstate New York so you've been around all of New York yeah me too before this life it's been an absolute pleasure I thank you for your time we're going to link to all your stuff down below and yeah we will break bread in real time most likely carbs let's do it Dave take care this was fun great
42:18Thank you.
From the publisher
Dave Rubin of "The Rubin Report" talks to Dean Graziosi about how to adapt yourself and your business for Ai; overcoming adversity, entrepreneurship mindset, and turning struggle into success; personal development, self-discipline, and silencing the inner voice of doubt; taking responsibility, making decisive life changes, and building purpose-driven success; business growth, investing in people over products, and lessons from Tony Robbins; AI tools, productivity, and adapting to new technology; and balancing wealth, relationships, and fulfillment in a modern success strategy, and much more.

