Exposing How Totalitarian Mind Control Techniques Are Being Used on Us Right Now | Buck Sexton

1 Mar 2026 · 25 min · 11 chapters

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In short

Buck Sexton discusses his book Manufacturing Delusion, arguing that “totalitarian” mind-control methods—especially confusion and degradation—are being used in modern liberal democracies via mass media and social platforms. He claims COVID-era behavior and today’s debates over transgender issues are examples of coercion without physical confinement (e.g., platform bans, job loss threats). He also argues mass media plus AI-driven feedback loops can “program” people in real time.

Guests

Buck Sexton (host of The Buck Sexton Show; author of Manufacturing Delusion) and Dave Rubin (host of The Rubin Report; interviewer).

Key claims

Pavlov conditioning research (1924) shows extreme stimuli can overwrite learned behavior; Soviet/Nazi/Maoist totalitarianism mechanized indoctrination; modern tactics replicate cult indoctrination; individual vigilance is the main defense.

Notable examples

Pavlov’s lab dogs; “menticide” by psychiatrist Just Mirloom (Just, formerly Abraham); Aum Shinrikyo; Jim Jones; COVID double-masking; social-media coercion; transgender/gender identity “gender madness”; BLM.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Understanding Totalitarian Control

0:30 to 0:54

Buck Sexton discusses the psychological tactics of totalitarian regimes.

“Years ago, my sister Aaliyah lost all of her hair, and doctors said it would never grow back.”

Understanding Totalitarian Control

1:00 to 1:40

Buck Sexton discusses the psychological tactics of totalitarian regimes.

“The two pillars of this are confusion and degradation.”

The Impact of COVID on Society

2:55 to 5:00

The hosts discuss societal responses during COVID and how it reflects broader issues.

“So we have this whole journey in common.”

Pavlov and Conditioning

5:01 to 7:20

Buck explains the historical context of Pavlov's work and its implications today.

“And that's why I actually made sure there was like a lot of, I wanted to learn as I did it.”

Totalitarian Techniques in Modern Society

7:21 to 10:03

Exploring how totalitarian tactics manifest in contemporary issues like gender identity.

“revolution or the Russian revolution becomes the Soviet Union.”

Book Insights: Manufacturing Delusion

10:04 to 12:00

Buck discusses his book's insights on propaganda and societal manipulation.

“That was an excellent elevator pitch, man.”

Menticide: Confusion and Degradation

12:01 to 14:01

The conversation delves into the concept of menticide and its application in modern contexts.

“So I think I think that the the left wing mind is tends to be more consensus and therefore communal and community based.”

Understanding Modern Mind Control Techniques

14:01 to 18:06

Explore how confusion and degradation are used in mind control today.

“The end of the book, I get into how, you know, because it's like, well, why did why is the modern science of mind control?”

The Role of Individual Vigilance

18:06 to 19:51

Learn about the importance of individual awareness against mass manipulation.

“And now with X and Elon, I think that's more likely and rumble and rumble.”

Political Landscape Ahead of Midterms

20:50 to 23:34

Discuss the upcoming midterm elections and the current political climate.

“It did very well in the first week of release.”
Show all 11 chapters

Challenges Within the Right-Wing Movement

23:34 to 26:15

Examine issues facing the right and the ideological battles within it.

“Orange, like an Al-Qaeda guy in the orange jumpsuit with the, you know, it'll be like, Dave, how are they treating you with your long beard?”
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Transcript

Automatic transcript. May contain errors.

0:00That refresh you've been putting off until the right deal came along? It's here! Wayfair's Black Friday in July sale is happening now, so you can finally get the style you've been waiting for for less. Get up to 80 % off area rugs and up to 60 % off outdoor and bedroom furniture. Shop Wayfair's huge selection of styles and find the piece to fit your style, budget, and space. Plus, free shipping! Black Friday in July ends July 27th. Shop today at Wayfair.com. Hi, I'm Shana, CEO of Baskin Lather. Years ago, my sister Aaliyah lost all of her hair, and doctors said it would never grow back. So our mom formulated her own products with all-natural, 100 % organic ingredients.

0:43Today, Aaliyah's 4C hair reaches her waist. Our home remedies grew to one of the most trusted Black-owned hair care brands in America. See what our best sellers can do for your hair and beard. Go to BaskinLatherCo.com. That's BaskinLatherCo.com. The two pillars of this are confusion and degradation. And if you can keep people confused, and you can keep people in a state of constant degradation, meaning saying things they know are untrue, undermining everything they used to believe, feeling like they are worthless and they don't have the sort of personal strength to push back on this stuff, then you have that fertile ground for and this is the menticidal process as he calls it you have that fertile ground to make people believe whatever you want them to believe and i i think that the uh for example the gender madness stuff or the transgender stuff today is really one of the most perfect examples of how this plays out in a modern liberal society overall it's again the same processes but on they can't lock you it's not mao's china you're not locked in a cell with people beating you, saying, say the thing, say the thing.

2:00But as you know, Dave, they will say, say the thing or else we'll take you off the platform. Say the thing or you will get fired. Say, you know, this is, it's different levels of coercion, but it's still coercion.

2:20I'm Dave Rubin and joining me today is the host of the Buck Sexton Show, as well as the author of the new book, Manufacturing Delusion, How the Left Uses Brainwashing, Indoctrination, and Propaganda Against You, my friend Buck Sexton. Buck, look, and he's holding the book. You were supposed to be here in studio. Somebody has a little tummy ache and we had to do this on Zoom, so you're showing me the book digitally. I know, I'm just protecting your health, Dave. That was what it comes down to. I don't want to be passing whatever. You know, the truth is, we're here in South Florida, and I hate to say this because you and I love the Florida and we're both former New Yorkers.

2:59So we have this whole journey in common. And I assume at one point you didn't even have a beard. And now we both have something resembling a beard. Yours fuller than mine. But South Florida, the one thing that you find is that we have more stomach bugs down here and we trade respiratory viruses is what they get up north because of all the cold and whatever. But down here, because of all the third world travel and the port and everything, stomach bugs, dude. So nothing is perfect. Not even Ron DeSantis is Florida. That was Buck's way of saying if he has to leave the small box at any point during the next 25 minutes, you'll understand why.

3:37All right. It's good to see you, my friend. I'm sorry we're not doing this in person, but we will figure that out for next time. The title of the book, How the Left Uses, or the subtitle, How the Left Uses Brainwashing, Indoctrination, and Propaganda Against You. I thought it was just honesty, niceness, decency and humor. Have I been completely off on what these lefties are doing? So let me let me walk you into a little bit of how this came about. Right. Because also another another thing that we share a comment is the looking around at the world during COVID and saying, OK, you people are crazy.

4:10Like you've actually lost it. This is no longer in the realm of we're not talking about the top marginal tax rate. We're not even talking about whether, you know, anchor baby should be citizens or like something that's in a normal realm of political discourse. You're telling me that double masking when I sit down to sit down or go to the bathroom is required for safety. But then sitting there for two hours during the meal is not like, no, like that's just one of a thousand things. We have the people playing the clarinet right in the bubble and all the the experts were telling us to do this. okay this isn't a covid book though this is a how is it that you make people do crazy stuff and how is it that this has been so successful in so many places in the modern era for sure and and to do this i went back and looked at the origins and so there's a lot of history a lot of research and like you dave i actually wrote my book which i was very happy to hear that when we talked about it a few months ago because it's a little known secret in the industry i gotta tell you i don't i and this is like a little bit of a digression oh wait we had the same editor right i mean i think we had the same editor yeah so i really yeah he's wonderful yeah because i know about your process and you know we had the same book editor so it's like yeah you wrote yours i wrote mine this thing of like people and you know some places some channels you know a lot of people that they churn out these books and like they didn't write it and it's it's all just like a sales thing because they put their name on the whole thing i'm like look if you want to say you collaborated with somebody that's one thing but i they're like why do you want to write your book i'm like one because i can and two i'm not going to say something to all of my audience that's not true right so anyway that's just how i feel about it like i don't care if you pay somebody you know like if i paid pete hegseth just lifted 315 pounds if i paid someone to pretend they were me like with the hair and like the scraggly like wannabe beer and do 315 i didn't lift 350 pounds so i'm not going to say that i did anyway this is do you remember real quick do you remember about 20 years ago charles barkley had an autobiography that came out and he said he had a ghostwriter or whatever but then he goes on a publicity tour and they keep asking him all these questions he's going well that didn't happen that never happened it didn't happen that way and they're going it's in the book it's in the book over here no i didn't i didn't know but i'm sure i mean that's that's not a surprise by the way it's not only happened it hasn't only happened to charles barkley yeah it's happened a lot yeah with their books and on our side anyway so yes i wrote the book.

6:37And that's why I actually made sure there was like a lot of, I wanted to learn as I did it. And the biggest challenge that I had, I think, was cutting down a lot of the research that I found really interesting that I wanted people to know about without slowing down the narrative. And I think we mentioned we have the same editor, right? So she did a very good job of being like, okay, this is interesting, but like, you know, you can't have chapter one be 60 pages, right? So you need to, you know, you need to kind of get this thing moving. But I went back to Pavlov and conditioning. I went back to the earliest scientific efforts to understand, truly understand how a brain can be controlled.

7:13And there's sort of a seminal event that occurred. It was actually in 1924. So you have the Soviets take over, the Soviet, you know, the Soviet revolution or the Russian revolution becomes the Soviet Union. And in 1924, Pavlov is the most famous scientist in Russia, in some ways, the most famous scientist maybe in the world. And in his laboratory of dogs where they had been conditioning they really called it conditional reflex but they had been conditioning these dogs uh to respond not to a people always say a bell was actually a buzzer or a metronome but they had had these animals and they never called it training they called it conditioning have responses to stimuli there's a flood that happens and the flood at the very last minute these dogs are saying you and i are both dog guys too uh so like i was actually reading this it's like oh my god the dogs i was getting really agitated about this but the dogs were were terrified because the water's rising in the kennel where all these pavlovian dogs are kept or pavlov's dogs are kept and at the last minute with some of the uh employees basically the lab run in and save them but what was fascinating was that these dogs had conditioning over years and in many not all but in many cases the conditioning was entirely wiped away in one night of extreme trauma.

8:28And in some cases, not only was the conditioning wiped away, but they actually had major behavioral changes that stayed for months, if not years, effectively permanently with dogs after this. And so what it showed was that extreme external stimuli can have dramatic changes on psychological processes and behavior. That scientific revelation comes in 1924. Then Then you have the rise of the Soviet Union. With the rise of the Soviet Union, you have the new Soviet man and the mass communist experiment, really nightmare, of a totalitarian society in total control. You have the rise of Nazi Germany.

9:04You have the rise of Maoist China. You have these totalitarian societies that try to achieve really a mechanistic, almost like a robotized version of humanity. And it wasn't building on Pavlovian. Prince Pavlov had no part of this. It wasn't like that was his goal, was to teach people how to do this. But it is the beginnings of the mind control, you know, mind control field and behavioralism that then led to people understanding more about cults and the era of cults we went into. And then I just bring it to the modern day where there are tactics, there are things that totalitarian societies do that are replicated.

9:40And I get into the specifics about this, replicated with gender identity stuff, with the trans kids and trans theory, replicated with BLM, replicated with obviously COVID and these things where you create a sort of politicized madness by using techniques of totalitarian societies of the past. and there you have a book and that is the book. So there you go. That was an excellent elevator pitch, man. You've nailed it. Despite the ailment of the stomach, you've been able to put this thing together. What do you think it is about the mind? You know, mostly you're focusing on the left here and we can talk about the right if you want as well.

10:20And obviously plenty of people on the right over the last couple of years have gone crazy for a series of reasons and COVID stuff too. And we all kind of failed in our own way. Yeah, I was thinking about this because I think people believe that unfair, like I wrote this, when I wrote this, it was really coming off of COVID and entering the era. It was, I wrote this during the Biden years really. And then because of publishing and because of the CIA review, which took five months, like it took a, but a lot of the stuff that, you know, the tactics I'm seeing among some people on the right now in a troubling way.

10:54And it's the same, the thing that would be most familiar to people is really the replication of cult indoctrination stuff, which I get into in the book. I mean, Aum Shin Rikyo, you have people that are educated and have come from a highly educated society in Japan. They're educated themselves. They're not like starving, impoverished third worlders. And they're paying thousands of dollars for if they're told there's bathwater from this guy, who's the messiah of this. Like, how do you get people? And I get into Jim Jones and that kind of thing. I'm Hannah. I've lost 75 pounds in 20 months with GLP-1s, plus diet and exercise.

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12:07Yeah, I mean, absolutely. So I think I think that the the left wing mind is tends to be more consensus and therefore communal and community based. Right. Is generally less less involved in individualism or less prone to think about the importance of of individual accomplishment, individual freedom. and then also obviously statism comes along with that or wants a a overwhelming state apparatus often to be in place of god often to be in place of family uh and i i get into this in there's a chapter called menticide uh and again my book manufacturing delusion which which so i gotta tell you does he have a book does the guy have a book i think there's a book manufacturing delusion that you guys actually have to buy you know what the biggest compliment i'm getting on it is from so many people including in our business who have like they're like i read the first couple chapters it's actually really good and i'm like on the one hand thank you on the other hand it's actually really good do you know what i mean there's a little bit of a thing a couple of chapters it kind of peters out of chapter four but that's still better than most things but just like the surprise that any of it is yeah that i'm coming up against i'm like no it's a good book like i actually put a lot of a lot of work and effort into it um but in the menticide chapter uh there's this guy, Just Mirloom, and he changed his name to Just, by the way, from Abraham because he was trying to evade the Nazis and occupied Netherlands in World War II.

13:33So he was trying to deal with that reality. But he was a psychiatrist and then did some debriefings of, he did counterpropaganda against the Nazis for the Allies, then did debriefings and interactions with Nazi prisoners after, you know, toward the end of the war. And he came up with this idea of menticide and his two, there's two pillars. And there's a more extensive when I get into the details of the process, but the two pillars of this are confusion and degradation. And if you can keep people confused and you can keep people in a state of constant degradation, meaning saying things they know are untrue, undermining everything they used to believe, feeling like they are worthless and they don't have the sort of personal strength to push back on this stuff, then you have that fertile ground for, and this is the menticidal process, as he calls it, you have that fertile ground to make people believe whatever you want them to believe.

14:36And I think that the, for example, the gender madness stuff or the transgender stuff today is really one of the most perfect examples of how this plays out in a modern liberal society overall it's again the same processes but on they can't lock you it's not maoist china you're not locked in a cell with people beating you saying say the thing say the thing but as you know dave they will say say the thing or else will take you off the platform say the thing or you will get fired say you know this is it's different levels of coercion but it's still coercion how much of it do you think is all planned either by the globalists or the KGB or shadowy government things, you know, or the Democrat Party, for example, like directly coordinated versus a certain amount of it that is probably just modern nature of the Internet, everyone being slammed with conflicting opinions in a time when our institutions also happen to be failing us.

15:37That's a great question. The end of the book, I get into how, you know, because it's like, well, why did why is the modern science of mind control? Like, why do I start at this really this Pavlov in 1924? Now, of course, there had been, you know, religious. There's been like religious movements and fervor stretching back for millennia. And there was the the craziness of the people think of the Salem witch trials. That wasn't actually very many people. there were series of of similar you know freak outs if you will which mania in uh in europe that had occurred around this around the same period and stretching for hundreds of years before that were thousands i mean women were burned at the stake there were witches it's crazy stuff people went mad right there's the famous uh mackie book uh the madness of crowds or that and that's and right popular delusions and the madness of crowds so we've been and that's really about economic madness.

16:31And so that's not new. But what is new, you know, it's not that the crowd and Gustave Le Bon, and I have some quotes from him in the book, you know, he's about mass psychology. And it's like, shout the slogan, carry the placard, by the way, very useful to understand the Alinskyite left and Democrats in America. What's what's unique here and why I start with this is that the rise of mass media alongside mass mind control is what is different now. And that's the uniqueness that you see in these huge totalitarian societies where now it's like everywhere you go, there's the poster of Stalin. Everywhere you go, there's, you know, the dear leader is like being blasted from the speakers or, you know, the Chinese communists use radio all the time.

17:11Radio was hugely important in communist China. So to your point, today we are walking around in an era of constant, you could argue, conditioning, effectively programming by these devices and these platforms, whether it's social media. And now when you add artificial intelligence into this and the ability to have machine learning giving you in a constant feedback loop more of what maybe you think you want, but it's actually what somebody else wants. We are all being programmed in real time in a way that even, you know, in Stalin's era, you know, it's hard to have people with truncheons on every corner, like beating people.

17:53I mean, they tried, but like it's different when you're doing it to yourself. And that's what I see going on now. And that's why I don't think the COVID madness, Dave, would have been possible without social media. We would have thought that social media would have freed us from it. And now with X and Elon, I think that's more likely and rumble and rumble. But what we did see actually was, no, they had seized the telegraph office. It's just the telegraph office, so to speak, was Facebook and YouTube and all these platforms that were able to engender a mass madness. You think there's a way out of all of this or are we in just some sort of repetitive phase now until either AI just kind of completely takes over or some of these people succeed and we end up just in totalitarian states because we're all just so damn broken.

18:43I mean, are you I take it you're not going to end the book blackpilled, right? You're not blackpilling us at the end. What are you what are you giving us at the end there? The good news is that it really actually all does come down to the individual. And I can take you back to Pavlov's lab and the dogs, right? So bring us full circle to where it started. One of the great confounding factors that Pavlov came up against in his research was some dogs just weren't being conditioned. They're like, I'm happy and I'm going to do what I do. And you're not going to I'm not going to get all excited when I'm supposed to or I have excitation and inhibition.

19:17These different anyway, don't have to get into all sort of laboratory speak they use. But I'm not going to respond the way that you want me to. I'm going to act this way. Some of them took to it. Some of them didn't. Some of them resisted. Some of them were easy to mold. And all of that research was done with with an eye to if this is present in dogs, it must be at some level present. So it's even more complicated with people, of course, is the reality. And this is also why, you know, brainwashing and these things, they work on some people much more easily than they do on others. But it is about individual vigilance and understanding.

19:50And I think that that's more necessary for people now than ever, because there's just so much going on around you that is meant to make you think certain things. And you would think, Dave, that in an era where we have more access to information than ever before, you have a better informed public. But I think increasingly you have a more molded public, as in public opinion is being directed by people in ways that we need to be more aware of. Because, you know, you're not just going to the library and getting books and picking these things out. Every action you take now is being directed, cataloged, and involved in the kind of algorithmizing of life that we live.

20:28So I think that's really important for everyone. Buck, before I ask you a couple of things that are off book topic, why don't you show the book one more time? Well, it's called Manufacturing Delusion. So you have a large audience of smart people, Dave. And so I was told I must do a large audience of smart people. That is all of you. And you must buy this book because, you know, I got I'll tell you this. I got beat week one. It did very well in the first week of release. but I got beat by a former stripper named Bunny XO, whose book is the number one book in America to this day, who is the wife of a country music star.

21:02So that is where we are. That is literature in America today. I'm not passing judgment. I'm just saying I couldn't, there's no, she has a thong photo on the cover of the book. And I wanted to put mine, but Dave's editor was like, Buck, your thong photo is not selling any copies. We have to pull it. And I was sad. I'm going to text Helen right now and tell her that that was completely unnecessary. You would have moved more books. In our remaining time, Buck, let's just talk about a few things going on in the political world. Look, we got nine months till the midterms. It feels like it's probably not going to go well, although it is hard for me to believe that people are going to think that the Democrats are the answer to all of this.

21:45How are you feeling about things? I mean, I think we're going to lose the House. And I think that a lot of the squabbling and the eat your own on the right and the stuff that we see going on right now is suddenly going to fade away, fade away. We realize that these communists are lunatics and that once they're back in power, they're going to try even even a little bit of power. You're going to see the madness. They have not changed. They have they have learned nothing. They have agreed to nothing new like they are the same as they were under Biden, the same as they were during the covid madness and forcing the shots or, you know, whatever.

22:18Pick your craziness. It's all still there. They have not moderated. And so I'm not, you know, I'm never blackpilled in so far. Like people always ask me, this is the thing I get at the end of any live speech. I'm sure you've had this many times. They're like, how do we win? And I always say, for how long? There's no such thing. You know, the movie never ends, folks, right? This is never done. It's not like, oh, yeah, now all the people in society who have bad ideas and are like self-indulgent and crazy have gone away and we live happily ever after. This isn't a fairy tale. So, you know, I think that people should really the two things I would say about the next nine months, obviously.

22:54Well, for the Trump side of things, they've got to just focus on the economy and affordability. And if that sounds like some response to AOC's Marxist crying about, you know, home prices or whatever, it's reality. People are upset by it and you've got to address the concerns of the citizenry. And I think that in the meantime, people should look at what's going on and say they just want Trump to run up the scoreboard with as much good stuff as he can. and people should enjoy this while we can because it ain't going to last. And I think everyone's gotten a little used to very quickly, oh, the good guys are in charge.

23:24Oh, good things are happening. For now, I'll come back on your show, Dave. We'll talk about what things are like under the Newsom administration and you're at Gitmo and we're doing this long distance, you know? Yeah, exactly. Orange, like an Al-Qaeda guy in the orange jumpsuit with the, you know, it'll be like, Dave, how are they treating you with your long beard? You'd be like, eh, the food's pretty good. I assume they would still let me Zoom once a week. Well, to that point, what do you think we have to do to heal a little bit of what's going on on the right? Because you and I, I think, are seeing a lot of the same issues.

23:55It's become almost impossible to figure out a right way to deal with. Do you combat some of this stuff? Do you just let it disappear? It's hard to tell how much of it is algorithmically charged, as you referenced earlier, or just foreign bots. But we've seen some people go a little bananas, let's say. Yeah, look, I think that a lot of them are going to, I think that there's going to be like a reconciliation commission of some kind. Not really, but I think that people are going to come back and say, you know, there'll be a little bit of mea culpa here and there. There'll be a little bit. Because ultimately, this is what happens when you have people who the whole right wing media ecosystem has created fighters, basically.

24:33Right. I mean, you know, we think about you and me. I was CNN, for God's sakes, for years, like sitting there, just getting punched. You freak. Being treated like a like a sideshow freak. And like we're used to fighting and we're used to having the entire media ecosystem completely layered against us and being. And now it's like we sit here. We're like, wait a second. I mean, like we're things we're more culturally relevant than the left. We're much more ascendant. All of our top people are far more competent and capable in media than theirs. Like, it's just I think we just look around and the success has been a little bit of a.

25:09And so what happens is you got people that all they've been doing is training for war, so to speak, you know, ideological war. And they just get itchy trigger fingers. They start shooting at each other. And that's what I've been seeing. And I'm just like, I can't stop it. I wish I could. But it is going to stop because this quiet we have from the commies right now, Dave, you know, this this is not they are pissed. they are going the second that they see an opening a real opening they are going to pull out the truncheons and the jack boots and we're going to be like like i said i'll be doing the ruben show live from gitmo and i'll be like okay that's you know that'll be kicking down my door too be like you want to sell next to them but at least you've got your coffee and i've got my tequila you know that's all you this you know i mean that's right that's where we got to get those side businesses going get that hustle strong right now because when they kick us off the airwaves at least we'll be selling consumer products buck do you have a book manufacturing delusion which your smart audience of literate people who like good writing and books and is a very large audience therefore a lot of books should be bought should please go get this book and dave by the way dave is going to be very happy if you help me out on this one because dave's a friend and he's like it'll he will be sad for me if we don't sell a lot of books so he's like i will tell my people and they shall it's True.

26:28We were going to do this in person. You wanted to protect me from your bubonic plague or whatever it is you have over there. And I said, we must do it digitally then so that we can move some books. It's amazing. Caffeine and Imodium is a phenomenal combination, I will tell you. It like does great things in very opposite directions. So there we go. And communication.

From the publisher

Dave Rubin of "The Rubin Report" talks to Buck Sexton about his new book "Manufacturing Delusion: How the Left Uses Brainwashing, Indoctrination, and Propaganda Against You"; how propaganda, brainwashing, and indoctrination shape modern politics; historical examples from totalitarian regimes and Pavlovian conditioning; media manipulation, social media influence, and mass conditioning; state control vs individualism; cult-like political behavior on the left and right; psychological warfare in culture and elections; and why critical thinking, free speech, and personal vigilance are essential in today's information war, and much more.

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