In short
Rufo argues the left is shifting from “woke” culture-war branding to economic populism (inflation, housing, affordability) and that socialist/communist policies will gain short-term municipal power, especially in high-rent cities, before voters notice the damage. He also discusses California reporting on decriminalized/open-air sex markets and criticizes left “Free Palestine” activism as a decades-old communist radical revival. He calls for right messaging to focus on tangible economic problems and warns about online conspiracy “meltdowns” on the right.
Guest backgrounds
Christopher Rufo is a senior fellow at the Manhattan Institute and author of America’s Cultural Revolution: How the Radical Left Conquered Everything. He says he has been reporting on California.
Key claims
rent control is popular despite weak evidence; left wins via city-council control and NGO funding; California voters deny harms; investigations should disrupt NGO funding and 501(c)(3) status; right institutions maintain “epistemic hygiene” while audiences fragment.
Notable examples
Zoran Mamdani’s campaign focus on economy/Gaza; LA/NY/SF rent control; Detroit’s Coleman Young as a historical parallel; California open-air sex markets; “free solar panels” and “sex-change surgeries” for migrants (as alleged by Rufo).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOShifting Politics on the Left
3:32 to 4:48
Discussion on the left's shift from culture to economic issues.
“And joining me today is a senior fellow at the Manhattan Institute and author of America's Cultural Revolution, How the Radical Left Conquered Everything.”
Understanding Economic Messaging
4:48 to 8:17
Analyzing the left's economic narrative and the right's response challenges.
“And you've had to do some slaying in that department as well.”
Challenges of Economic Policy
8:17 to 12:52
Exploring the difficulties the right faces in addressing economic issues.
“And consequently, the left is able to mobilize a huge number of people on this economic anxiety, economic fear, economic pain.”
Future of Left-Wing Activism
12:52 to 14:00
Discussing the potential future wins for left-wing activists in local politics.
“That we just might be in the place where, as you talk about, they've marched through the institutions, they've set up their foot soldiers.”
The Popularity of Rent Control and Economic Arguments
14:00 to 17:00
Explore the paradox of rent control's popularity despite economic evidence against it.
“And despite a terrible evidence base for something like rent control, rent control is actually very popular if you poll voters, especially in these big municipalities with high rents.”
Historical Context of Urban Decline
17:00 to 17:20
Learn about the political decline of cities like Detroit and its implications.
“Finally, you can feel the fabric, sit on the sectionals, and even open the refrigerators.”
California's Open Air Sex Markets and Economic Impact
17:20 to 20:40
Discuss the legalization of open air sex markets in California and its societal effects.
“Clip of him broadcasting in from an interview in Hawaii for whatever reason.”
The Evolution of the Free Palestine Movement
20:40 to 23:50
Examine how the Free Palestine movement connects various radical groups over decades.
“about California, and as ex-Californians, you and I can perhaps understand this, California voters just either don't know what's happening or they just can't process it.”
Investigating Terrorism Financing and Civil Rights
23:50 to 27:50
Delve into the balance between protest rights and illegal activities related to funding.
“It's a total, you know, civil war reenactment kind of enterprise.”
The Current State of the Right and Its Challenges
27:50 to 28:00
Analyze the fracturing of the right and its implications in contemporary politics.
“It's easy for us to criticize from the sidelines.”
Show all 16 chapters
The Current State of the Right
28:00 to 32:40
A discussion on the fragmentation within the right and Trump's influence on his voters.
“And I hope there's a sense of urgency as we move into the end of this term.”
The Nature of Conspiracy Theories
32:40 to 36:20
Analyzing the role of conspiracy theories in politics and their potential for burnout.
“Well, I have to say, I'm really glad to hear you say that because I'm largely with you on that.”
Reintegration of Influencers into Politics
36:20 to 42:00
Exploring the challenges of bringing back opportunistic influencers into the fold of conservatism.
“So you mentioned that you think over time we can bring back sort of, there'll be a sort of normalization of the people who are maybe a little lost at the moment.”
Navigating Political Disagreements
42:00 to 44:12
The hosts discuss the complexities of political relationships and the possibility of persuasion amidst strong disagreements.
“Like like I so many of the people that are in our world say the exact same thing.”
The Vision for America's Future
44:12 to 47:15
A conversation on what America could look like in the next few years if they succeed in their political goals and maintain a hopeful perspective.
“And then what I would say is, so, okay, so if you disagree with the Iran war at the highest possible level, how does that negate all of those things?”
Personal Wellbeing Amidst Political Chaos
47:15 to 49:53
Emphasizing the importance of personal life and happiness despite political turmoil, and practical advice for achieving a good life.
“And I'll frame it as some advice to people who are watching that are asking these questions.”
Transcript
Automatic transcript. May contain errors.0:00Hey, Chicagoland! The Wayfair store is in your neighborhood at Edens Plaza in Wilmette. Finally, you can feel the fabric, sit on the sectionals, and even open the refrigerators. Plus, our in-store designers will help you bring it all together with free one-on-one design support for any project on any budget. Yep, we said free. Oh, and did we mention the cafe? So what are you waiting for? Come see all that's in store. Visit the Wayfair store today at Edens Plaza in Wilmette. Wayfair, every style, every home. If your business runs on five different apps, 12 browser tabs, and one spreadsheet that everyone's afraid to touch, it's probably time for Odoo.
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1:18Try today for free at odoo.com. That's O-D-O-O dot com. Seems like the big shift on the left over the last two years has been moving from culture to economic. I think the kind of woke ideology related to race and gender, for example, has lost a lot of steam. The left has a talent for metamorphosizing. Issues of Israel-Palestine, issues of affordability and inflation are really what is driving this new wave of left-wing activism. You have my commitment, you have my word, and together on June 24th, we're going to win this race so that next year we freeze the rent. Even someone like Zoran Mamdani, the mayor of New York, you notice during his campaign, it was laser focused on issues related to economy, billionaires, Gaza, and that was enough to get him over the finish line.
2:09Despite a terrible evidence base for something like rent control, rent control is actually very popular. if you poll voters, especially in these big municipalities with high rents. And so there's a lot of work to be done on the right to persuade people to think more clearly and more effectively about how the economy works. You know, we've been doing this reporting in California. It's kind of amazing because you have open air s**t markets that have been decriminalized and for all intents and purposes legalized. California is giving free solar panels to illegal aliens, free s**t change surgeries to transgender migrants from Latin America.
2:42What they're doing is like a house of horrors that once you enter is so far beyond what you could imagine. I think someone like Candice is actually very intelligent. But there is a limit on that kind of personality. That personality eventually burns out. When you saw that Candice Owens was getting 5 million views per YouTube video, were you strong enough to resist the temptation to lobotomize yourself for clicks? Were you strong enough to resist it when it was most tempting? How afraid are you that there won't really be two years left? Because if the Republicans lose the midterms, Trump is lame duck, likely impeached.
3:19Potentially, there's really three months left.
3:29All right, I've been informed. I'm Dave Rubin, and this is The Rubin Report. And joining me today is a senior fellow at the Manhattan Institute and author of America's Cultural Revolution, How the Radical Left Conquered Everything. Christopher Rufo, welcome back to the Rubin Report. It's good to be with you. I called you Christopher, but it's Chris, really. Does anyone call you Christopher? I guess your parents probably call you Christopher still. My mother, my wife, you know, others. Yeah, that's about it. Just people trying to control you. All right, Chris Rufo, it is good to see you, my friend.
4:03It's been a while since I've had you on. You fair to say you are like the you're the giant slayer when it comes to what's going on with the left these days, huh? Yeah, well, I appreciate that. And it's been interesting. It seems like the politics has shifted very quickly since Trump came back into power at the beginning of last year. And so it's a question of adaptation. And so my own work, I've been kind of moving in different directions. I'm focusing a lot on California right now. But yeah, many giants have been slayed and it seems like unfortunately they keep popping up. So some slaying maybe in the future as well.
4:45So, all right, we're going to talk about the left. We're also going to talk about some wackiness on the right. And you've had to do some slaying in that department as well. But let's start with the left stuff. It seems to me that right now where we're at is that the woke thing is sort of morphing into its final stage, which is this sort of commie Islamist amalgamation. Like we're almost in that thing having fully burst forth. Do you think that that is a fair assessment? Yeah, I think that's right. And it seems like the big shift on the left over the last two years has been moving from culture to economics.
5:29And I think the kind of woke ideology related to race and gender, for example, has lost a lot of steam. It's severely underwater as a matter of public opinion. And the left has a talent for metamorphosizing. And that's what we're seeing now. And issues of Israel-Palestine, issues of affordability and inflation are really what is driving this new wave of left-wing activism. And even someone like Zoran Mamdani, the mayor of New York, who had previously, you know, repeated all of those woke slogans from the George Floyd years. You notice during his campaign, he kept his mouth tightly shut in all of that kind of rhetoric and was laser focused on issues related to economy, billionaires, Gaza.
6:18And that was enough to get him over the finish line. All right. So let's pause on the Israel, Gaza, Hamas, whatever you quote unquote Palestine stuff for just a moment. The economics shift. Do you see this as their sort of most obvious cynical ploy? That's kind of what I see it as in that I agree with you. They've sort of realized the branding around gender and race. It's just old. It's not quite working. You can't beat so many people in submission with that anymore. that then the easiest one to hit people with is, oh, those are the bad guys because they've got more than you. It's sort of the most dim-witted, obvious thing to gin up the bass.
6:55Is that roughly how you see it? Not exactly, actually, because they could have done that two years ago, five years ago, or prior to that. And so it always - Well, I think they needed to soften brains first with some of the other stuff. Okay, maybe that's true. But I think actually a good way to look at it in addition to that is it's smart politics because it does touch on an underlying problem that people feel. And so most of politics is identifying a problem, channeling the public emotion, splitting between, you know, the good and the bad, creating a story with drama. And while I don't think their economics is sound, the fact is during the Biden years, continuing into the first part of the Trump term, inflation is a huge problem.
7:47We printed tons of money. Everything is more expensive. Housing feels impossible for many people. And so they're they're they're taking what is a real serious economic issue that has real pain and public sentiment. And then they're layering on their socialist economic narrative, which, again, doesn't work. It's the math doesn't pencil out. But they're taking their political agenda and they're matching it to public sentiment. And so far, the right hasn't figured out how to respond very well. And consequently, the left is able to mobilize a huge number of people on this economic anxiety, economic fear, economic pain.
8:28So if you were advising people on the right, because I think most people watching this probably agree with you. It's like, where is the better messaging? Yeah, we can say capitalism is better. We can all argue for free markets. It doesn't have like the emotional thing that they've got on the left, which is their, you know, the bad guys over there. I mean, what type of messaging do you think Trump should be doing that he isn't? Is it just Trump? Is it the administration all the way down? I mean, what else could be done to explain to people that, I don't know, capitalism is pretty okay? or just some solution to any of the things you just mentioned?
9:02Well, I think part of the, so there's a problem and then maybe there's a potential solution. The problem is that Trump has really muddied the waters as well on issues of economy. So Trump is not a doctrinaire, Milton Friedman style, free market, supply side guy. You know, he's kind of protectionist related to trade. He's certainly, you know, pressed for lower interest rates, which would lead to inflation. He hasn't done anything to cut spending. In fact, he's increased spending, especially military spending. And so they can't make those traditional supply-side economic arguments. And I think consequently, and look, some of them are, some tariffs I think is actually fine.
9:45There's a good argument for that, especially for issues of national security and otherwise. But you have a muddied economic picture on the right. No one is quite sure what the right's economic arguments are. And I just don't think that replaying Milton Friedman clips 24-7 is really going to get people. And the reality is that I think the right needs to come up with real answers to some of these real problems. So get out of the economic theory, supply and demand curves, and actually get into these issues of college, college tuition, housing, groceries, and remember to always bring those economic arguments, which I still think are correct, to the tangible issues that people understand.
10:30Because if you're talking about the elasticity of demand, you're going to lose people to say groceries are expensive. We're going to pay for them for you. And so they have to figure out how to make an economic argument that actually speaks to the economic framing that most people understand their lives through. So to the extent that's right, I mean, why do you think they haven't done that? I mean, look, they've tried. And so you have this interesting thing where you have our you have supply side efforts to deregulate industry. The Trump administration has done a good job trying to go after needless regulation.
11:06That's good. You have the one big, beautiful bill which tried to reduce taxes, so put more money back in people's pockets. But then you have the Trump administration, you know, kind of playing into the populist sentiment with executive actions like we want to prevent Blackstone or BlackRock or Black whatever from buying single family homes. And it's like, well, you look at the math, it's like it's a tiny fraction of homes that are being bought by these massive private equity firms. It's not clear that it would actually make any meaningful difference, if a positive difference at all. And so I think they're not quite committed, A, and then B, they don't actually know what to do in some sense because economic policy is really difficult.
11:51And if your problem is inflation, you have to raise interest rates. Well, if you raise interest rates, it causes macroeconomic problems in housing. You could have another recession. You have political considerations going into the midterms. Now, with our foreign policy, it looks like a spike in gas prices. So economics is tough. And for better or for worse, unlike the Reagan term where you had Paul Volcker come in and kill inflation by jacking up interest rates and engineering a small recession, there's really no appetite for that on the right, really no appetite for that in the country. And so we've had this very strange for my entire adult life, post-college life, since the Great Recession of 2008, 2009, we've been in a bull market.
12:38If I have if they have from memory the numbers right, maybe the longest bull market in the modern period. And it seems like everyone wants to keep it going and nobody's willing to do what it what it might take in order to deal with some of these fundamentals. So to that point, I mean, do you think that we are just at the version or we're at the stage of the narrative where the communists might just get some more major wins? That we just might be in the place where, as you talk about, they've marched through the institutions, they've set up their foot soldiers. They seem to, they have like a little bit of, it's gross to us, but like they've got some of the cool factor in, you know, culture wise that it might just be their moment.
13:21Yeah, it's going to be their moment with some qualifications. It will be their moment in a limited number of geographic areas. So where they can actually have functional power, not just having five seats among, you know, among 400 and so, you know, representatives in Congress, but actually they can have operational control over, say, a municipality, like a majority on the city council in New York or Minneapolis or San Francisco. or LA. That's kind of where they're putting in most of their energy. I think, look, like something in LA, you have a communist versus a communist running for mayor of Los Angeles.
14:00So the communists are likely to win. And despite a terrible evidence base for something like rent control, rent control is actually very popular if you poll voters, especially in these big municipalities with high rents. They like rent control, even though it's economically nonsensical. And so there's a lot of work to be done on the right to persuade people to think more clearly and more effectively about how the economy works. And the right has just not made those arguments for a very long time. The heyday of Milton Friedman or Thomas Sowell, you know, clips still circulate of these two guys, but they don't hit like they did even in the early 2000s, mid 2000s.
14:46And so the right is going to have to relearn economic arguments and then apply them in an economic moment that is quite distinct. But to answer your question, yes, I think we're going to see more victories. Because look, if the median home price is more than a million dollars in Los Angeles or $2 million in San Francisco, and then the voting demographics are such that you have a lot of single under 40s that have no obligations besides doing politics. You're going to have a lot of organized people that are going to defeat a small number of disorganized people. And look, as we've seen, these policies eventually do damage, but the delay or the lag on the timeline is such that they're not going to deal damage that's perceptible to people for a long time.
15:38and therefore they have a runway, let's say, where they can take control of these municipalities, shovel out millions and hundreds of millions of dollars in cash to all their friends, to all their NGOs, and then at that point hope that the voters don't catch on to what's happening. So do you think it'll be something like the cities, mostly Democrat-controlled cities, but blue cities will just be hyper-controlled and go the way of communism or socialism, whatever you want to call it, and that basically the rest of the country, that the more rural areas and suburban areas, that will be the last bastions of freedom.
16:14So we'll just sort of have two different countries, sometimes even within the same state. Yeah. And this is not a new process for American life. So in the 1960s, you had a similar situation unfold in Detroit. And so Detroit had a number of race riots in the 40s and then in the 60s. There was a heavy political conflict where you had unions and civil rights groups and corporations that were duking it out. And then at some point when the left really won major control over the city of Detroit, they put in a mayor named Coleman Young, who's an incredible character, was like that era's version of a BLM activist.
16:55There's a video. Hey, Chicagoland, the Wayfair store is in your neighborhood at Edens Plaza and Wilmette. Finally, you can feel the fabric, sit on the sectionals, and even open the refrigerators. Plus, our in-store designers will help you bring it all together with free one-on-one design support for any project on any budget. Yep, we said free. Oh, and did we mention the cafe? So what are you waiting for? Come see all that's in store. Visit the Wayfair store today at Edens Plaza and Wilmette. Wayfair, every style, every home. Clip of him broadcasting in from an interview in Hawaii for whatever reason.
17:30And he says at some point, and we're going to, you know, language warning, he says, he answers the interview cause. He says, Aloha, motherfuckers. It's just an amazing, like, this is the mayor of the richest city in the United States. And in the late 50s, the richest city in the world. Fast forward, when the version of kind of proto-BLM movement takes over Detroit. Fast forward 50 years, and it goes from being the wealthiest city on planet Earth, more or less, give or take, to one of the poorest cities in the United States. And so this politics does have an impact, but it can it can unfortunately it can proceed over a much longer time horizon than we than we expect.
18:09And so I'm kind of bearish on a lot of these cities. I think it's going to get more unpleasant and then they're going to start trying to harvest cash from its wealthiest people. And look, I was in California recently and I talked to some of our friends of ours who are, let's say, in the upper, upper, upper income bracket. And they say that about 70 percent of billionaires in California, for example, are already making exit plans or at least have a backup plan. And capital can move. You know, it's not a Ford factory. It's not a million square feet building, you know, the Caprice Classic for Chevrolet or whatever.
18:45No, actually, these are software companies and finance companies, and they can move. And so I think we're going to see flight of capital, flight of talent if these socialist takeovers continue. Do you think we know what the floor is with these cities? You've been writing a lot over the last couple of weeks about what's going on in Cali with these open air sex markets. And when I saw your piece on it, I was like, of course, of course this is happening. Like, of course, suddenly there'll be prostitutes on every corner and there's already drugs on every corner. And it's just like obvious. Do you think I'd like you to talk a little bit about what's going on with these sex markets.
19:21But also, like, what do you think that floor actually looks like? Or is there no floor there? There's no floor. Well, there is a floor, but the floor is so many feet underground that it is not perceptible and it's barely imaginable. it can get so much worse. And in fact, I tell people things are going okay right now. Things are going pretty well and it can get so much. You have no idea how much worse it can really get. But yeah, we've been doing this reporting in California. It's kind of amazing because you have open air sex markets that have been decriminalized and for all intents and purposes legalized.
19:57You have women in kind of bathing suits, strolling the streets, selling themselves for cash. You have Gavin Newsom's California budget where, you know, perhaps up to a hundred billion dollars a year is just being stolen and huge numbers, huge billions of dollars being sent overseas. California is giving free solar panels to illegal aliens, free sex change surgeries to transgender migrants from Latin America. I mean, what they're doing is like a house of horrors that once you enter is so far beyond what you could imagine, that some of these things almost seem like they're not real. And then you look through the documents and lo and behold, they're quite real.
20:38And so what I think, what I've learned about California, and as ex-Californians, you and I can perhaps understand this, California voters just either don't know what's happening or they just can't process it. So they have to just deny its existence. And that force of denial is extremely strong. And I think it's going to take a lot of work to break through that kind of psychological barrier that's been erected over the brains of so many Californians. For the purposes of algorithmic and monetization reasons, I will not mention, although you have written about it, the price breakdown of what these prostitutes are charging for what, because it's here, but I'll just let people, we'll link to your piece and people can figure that out if they want to visit Cali.
21:27Let's talk, before we do some of the stuff on the right, let's talk a little bit about what has become the sort of catch-all for everybody on the left, this thing that has morphed into the number one thing for them, which is quote unquote Palestine. It has combined the Marxists and the communists and the jihadis and the gender furry queer people and all of these things. How did this happen? Well, this is an incredible thing once again, where just like Coleman Young and the proto BLM takeover of Detroit, you have a proto, you know, free Palestine movement in the 1960s in the West, in Europe and in the United States.
22:05And what you had at that time were left wing communist radicals from the United States, from Western Europe, that they said that in order to achieve revolution in the West, You needed to achieve revolution everywhere. They identified the Palestinians as the kind of uber oppressed of the world. And they actually, in many cases, flew to Arab Muslim North Africa to make common cause with the old PLO, which was the Palestinian Liberation Organization. They planned terrorist attacks. They planned atrocities in Europe. They planned the kind of liberation of the Palestinian people. And the idea was that communism was the layer or the kind of flag layer that would unite all of these disparate revolutionary movements.
22:50And so when you look at the free Palestine movement with the keffias and the costumes and the chants, none of this is new. they've been doing this for 60, 70 years and they're just reviving it, uh, cynically reviving it or rather opportunistically reviving it because this conflict is back in the news. But if we read history or watch great films, like car, there's a Carlos miniseries that touches on this. It's a great film. Um, you'll realize, okay, we've been through this before and these people in a way are just LARPing. And I have like a strange respect for the radicals in the 60s where at least they were going and training on weapons and building bombs and, you know, being real terrorists.
23:36It's like strange new respect for these people because what we have now is like LARPers and college kids at, you know, at the Princeton undergraduate quadrangle, setting up matching tents that were bought for them by some NGO. It's less heroic. It's a total, it's a total LARP. It's a total, you know, civil war reenactment kind of enterprise. And I just find it so, so pathetic. It's really hard to put into words. What do you think we should be doing on the funding side of this in that, yes, they are not paying for these things. It's largely coordinated. We know what's going on with the NGOs, et cetera, et cetera.
24:14It seems like we just are not, I would say the administration is simply not doing enough on this. I know there are some investigations, but it's still happening. Well, some of it, so you have to figure it out. You have to figure out the two pathways. So some of this is legal, First Amendment protected, political, intellectual, journalistic activities. So people have a right to protest. People have a right to agitate for causes. But people don't have a right to, for example, deprive others of their civil rights. They don't have a right to trespass on private property or disrupt the function of a university.
24:50And they certainly don't have a right to occupy buildings, to commit acts of vandalism or provide material support for terrorism. And so in that second category, the administration has a number of ongoing investigations. They're trying to disrupt the flow of funds. And I think what another significant thing they're doing is they're requiring 501c3 organizations to provide greater granularity of detail related to their financing and related to so-called fiscal sponsorships, where they serve as a pass-through for other entities. And if the IRS, and we know Scott Besant, amazing leader of the Treasury Department, I know that they're looking into this.
25:30That's publicly available. And if they can get that information, they can use a lot of that information to strip these organizations of their 501c3 status and in some cases initiate prosecutions. And so we need to see that. And again, separating out protected activity from unprotected activity. We always recommend protected activity here. But if you are breaking the law, you need to see consequences. And my only fear is that we're running out of time. There's two years left. We have to get some of these groups off the board. We have to see people, you know, mugshots, and we have to see people suffer the consequences.
26:09How afraid are you that there won't really be two years left because if the Republicans lose the midterms, Trump is lame duck, likely impeached. You know, even the Republicans start jumping ship that in essence, we'd like to believe there's two and a half years left, but that potentially there's really three months left. Yeah, I'm not too worried about it because he has all the personnel in place in the executive branch. And so he's got people that are staffing the administration. He's got two years left in his presidential term. He might be impeached in the House, but he won't be convicted in the Senate.
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26:43And in a sense, he can achieve all of this through his Article 2 power, so the presidential or executive power. But what will come grinding to a halt without a doubt is Congress. And so getting legislation passed if they lose the House, which seems more likely than not at this time, getting legislation passed is going to become impossible with some exceptions for funding, essential services, et cetera. So they'll have to come up with some compromises to keep the government moving, to keep the government open. They're not going to be able to do any big ticket items. But as far as IRS investigations, Treasury investigations, FBI and DOJ investigations, they should still have really all the power that they need to execute.
27:26It's just a matter of time. And the problem is that a lot of these cases can sometimes take multiple years. You look at some of the RICO cases for organized crime, The investigations take years. The prosecutions take years. The sentencing takes years. They don't have that kind of time. So if they want to start acting on some of these cases, they have to really get them moving now. And again, great people working on it. It's easy for us to criticize from the sidelines. But we're two years in and what has happened already seems to me to be insufficient. And I hope there's a sense of urgency as we move into the end of this term.
28:05Yeah, I'm with you on that. I mean, I keep saying, particularly if the Republicans hold in the midterms, like two years of Trump unleashed, never running again, just knowing he can do the things he wants to do, I think will be incredible. Hopefully some of the protections you mentioned, even if they lose the House, still exist. Let's pause on the left for a second and talk about the right, because there has been a strange either fracturing of the right or we could say a complete online meltdown of the right. There's probably several ways we could describe this thing. What do you generally make of what's happening on the right?
28:41Is it mostly like an online thing? Is it a real world media thing? It doesn't seem like it has translated into Trump losing anyone electorally on the right. Broad question. Go. Yeah, well, so you have to separate it out. You have to say the institutions on the right, the media personalities on the right, the president of the United States and then the voters or the audience. And there's a big overlap there. Look, Republican voters love Trump and Trump can reverse his position one way or another and his voters will follow him. He could do a 180 overnight and his voters will rationalize it and move over.
29:20That's because he has a charismatic connection with his voting base. They trust him. They want him to win. They'll follow him where he goes. A lot of those voters, though, simultaneously will indulge conspiracy theories from people like Candace Owens or Ian Carroll or whomever is the latest conspiracy star. And they can maintain even contradictions within their own worldview by compartmentalizing them. Say, yeah, I vote for Trump, but I'm kind of interested in Candace Owens' conspiracy theory. But if Trump goes against Thomas Massey, then I'm going to bounce Massey and I'm for Trump. And so it's a 3D model, not a 2D model.
29:56But here's the good news, because I think everyone knows at this point the bad news. The good news is that the conservative institutions have mostly resisted this way of thinking and this self-destructive ideological shift. And so conservative institutions as a whole have done a good job at maintaining good epistemic hygiene and maintaining their sanity through this great online derangement. The danger is that the audience is starting to fragment and split. it. And I think that while, you know, and I see this in real life, you go to events and you say, you know, this someone will come up to you afterwards and say, yeah, I'm a real estate agent or an accountant or a business guy.
30:37And I really think that Israel killed Charlie Kirk. And so when that started to happen was when I realized, all right, it's moving offline to the audience in that way. But people who run the institutions have successfully immunized themselves against it. So to me, it's really a matter of trying to bring those people back in, not the influencers. You actually just need to push those people out. You need a re-imposition of some gatekeeping, but then to bring their audience back in to say, hey, look, you don't spend all day thinking about this stuff. You're not a professional. You haven't equipped yourself with the immunization in order to resist some of these bad ways of processing reality.
31:22It's not serving you in your personal life, your political ambitions. And so come back into the fold. And I think, well, I don't think someone like Candace Owens is like, she's gone. She's gone down the rabbit hole. She's not coming back up. That's just like, you know, you fill the hole and say good night. But a lot of these people have interest in conspiracy theories, but they're not a hardwired into their being, let's say, into their mental patterns. And these are lightly held. And in some cases, they're held even with the knowledge that they're not true. Just kind of like people used to watch Jerry Springer.
31:59And everybody knows that it's fake and it's staged and it's sensational. People watch it. They kind of believe it. They kind of don't. And so I think for most I'm I'm worried about it, but I think I'm less worried than the most pessimistic people, Because I know that I know that most people can come back into reality and most people are not going to be kind of brain damaged forever by a lot of this online split. And then at the large scheme of things, it's something that can successfully be contained, managed and and and and move beyond by the people who are really running the institutions on the right as we move forward.
32:40Yeah. Well, I have to say, I'm really glad to hear you say that because I'm largely with you on that. And I'm kind of an optimist in that way. Otherwise, I don't know how I could do this show. And I do think, you know, having come from the left where everything was collapsing around me and, you know, there were five of us trying to save the left. Now that I'm on the right, I see exactly what you're talking about. I see the institutions trying to stand. I see a better set of influencers or whatever you want to say, calling out the bad guys and everything else. And I also, and I'm curious what you think about this, do you think that some of it will just be that there will be just like an exhaustion?
33:11There will just be a full on exhaustion of conspiracy theories that people just won't be able to take it anymore at some point. It's burned very hot for these last couple of years. And then it's just human nature. Things burn hot, but not forever. I think that's right. And I know this is this is kind of the sub theme of our conversation. But this also happened in the 1960s, where you had a kind of right wing conspiratorial mindset that was represented at the time by groups like the John Birch Society. I think the John Birch Society gets an unfair rap. And if you read their materials from that time, they're kind of mild by comparison with the kind of insanity that you see now.
33:52But there's an analog there. And the John Birch Society was the equivalent of the kind of online, you know, anti-Israel conspiratorial right, where we're at least in the kind of function that they've made politically and the mindset or the patterns of thinking that they represented. Not exactly, but let's say loosely. And the Birch Society was successfully managed, co-opted and tamed by Richard Nixon as he went from figuring out how to do this from his 1960 campaign to his 1968 campaign. You see this evolution that kind of transcends this kind of politics. And then the Birch Society eventually did flame out.
34:36They went too far, too heavy. They got embroiled in too many controversies. People lost that. You can only maintain that fervent feeling for so long. And even psychologically, these movements have a tendency to burn out. And so the question for all of us, and this is something we should keep tabs on, for all the people in our sphere is, were you strong enough to resist it when it was most tempting? When you saw that Candace Owens was getting 5 million views for YouTube video or whatever, were you strong enough to resist the temptation to lobotomize yourself for clicks? And if you were, you deserve a special badge of honor and you'll be with us as these things burn out and these personalities kind of recede back to the margins.
35:26And the people who are left standing, I think will be the strongest people in terms of character and also in terms of integrated intelligence. And look, I think someone like Candace is actually very intelligent. She's very charismatic. She's a immensely compelling broadcaster. And so it's not that these people are dumb or evil or demonic. It's like, no, actually, they're pretty smart and they're rational creatures responding to incentives. And they maybe have the psychological profile where they're predisposed to this kind of thinking. But there is a limit on that kind of personality. That personality eventually burns out.
36:08And the strong personalities and high integrity personalities that are going to be successful over the long term are the ones that I think you should be really looking out for and connecting with and cheering on. Yeah. Wow. Well, amen to that. So you mentioned that you think over time we can bring back sort of, there'll be a sort of normalization of the people who are maybe a little lost at the moment. I can get on board that. What do you think about the people, I'm not talking about Candace in this case, the people that have been the influencers that have been just opportunistic with this thing.
36:39And I will call out two of them, let's say, Megyn Kelly and Tucker Carlson. I don't know that you fully agree with that assessment. Feel free to chime in. But the people who, in my view, did it purely, Megan's done this all for clicks. I don't think she believes a word of it, which is why you can get videos of her flip-flopping on everything all day long on Twitter. Like, should they be welcome back in, too? Or where does that? You mentioned gatekeeping before. It's not a word that the right likes. But where should that gate be? Yeah, it's a great question, and I'll answer it kind of in general terms.
37:10You have to get so so political movements are always a question of addition and subtraction. So if you want to have the big you're in it, we're in a democratic society. You have to have large scale political movements. You're always calculating. Is this a net benefit? Does this help us get closer to our goals? Is this in line with our principles? And sometimes there is addition through subtraction, meaning, you know, someone might bring an audience or an issue or fundraising to your group, but then take away from your reputation. Whatever the calculation is, I think in each case, people can kind of make a rational choice.
37:48And I think that, look, I don't know enough about every personality, everyone's statements, everyone's flip flops. I mean, people change their minds, but I think you have to figure out who is kind of maliciously undermining what we're trying to do, the goals we're trying to accomplish, and who is, you know, maybe someone made a mistake, but they're otherwise, you know, a good voice. They can be reintegrated into a broader movement and bring some benefit. So I don't know. It's in some ways not only my decision. We all have to make this collective and multidimensional decision. But I think that you have to draw a fine line.
38:32And again, Richard Nixon was really, I think, a great inspiration on this point where in his calculation with the Birch Society, he came up with this ingenious strategy that he first failed on when he was running for governor of California and then succeeded with when he ran for president in 68, which was you don't want to directly antagonize the Birch Society or the Birch Society leadership or villainize the followers of that movement. You want to create healthy boundaries and you want to thread the needle then to bring in all of the good people who have maybe indulged in a conspiracy theory, but are otherwise an important constituency, can bring energy, can bring in votes, can bring in whatever.
39:22And you might deride that as cynical at Nixon's campaign strategy. But look, we're in a, again, a mass democratic society. You have to figure out how to get to 50 % plus one. And so my general thing is you have to eventually come up with a character judgment. You have to say, is this person a kind of decomposed, disintegrated character that cannot be relied upon? Or is this person someone that has a character that could be reintegrated into some broader pursuit of principle? I mean, we could go down the list of names and make a snap judgments if you want. You tell me. I mean, you may have thought about this more than I have.
40:04All right. Well, then let's just do one just because to really nail the point down. So Tucker, in that he wants to create a new political party, he has said that Donald Trump is the puppet of Netanyahu. We can go through the laundry list of crazy things he said about the Jews and Israel, and it's every single show that he does, that he'll never vote for a Republican. I mean, And is that someone you think you can be in a tent with as you are trying to, as you said, you like that the Republican or the conservative institutions have stood. I think you broadly like the things that Trump is doing. Like, is that someone that you think can fit in this thing?
40:39So we'll just we'll just do one. But you invited this on yourself. OK, good, good. OK, let's let's do it and let's tease it out. And here's the thing. I don't actually have a pre-programmed answer. So we're going to find out what the answer is by talking about it. And here's my basic question. A lot of things that Tucker said, I obviously disagree with. The idea that we should run a third party is completely insane for reasons of political science. Duverge's law, you can't actually have a third party. It's always a torpedo mission. It's always a kamikaze mission to destroy one side to gain leverage.
41:13that said I have a personal I have a and I think many of us on the right have this feeling like I really like Tucker I've always liked Tucker I feel grateful for Tucker he he lifted me up when I was just starting out in politics he provided me with these opportunities I want to believe that Tucker can be brought back into the fold I want to believe that some of the rabbit holes that he's dug into that he will come to regret and and and see that hey this is not productive actually no this is not accurate. Actually, I'm going to change my mind. And maybe that is naive. Maybe that's foolish. Maybe that's because I have a personal bias in relation to Tucker.
41:52But well, I hear a lot of that. And I feel a little of that myself. Right. Like I used to go on his show all the time. He blurbed my first book. Like like I so many of the people that are in our world say the exact same thing. Usually they just say it privately like, oh, but he was nice to me. And he went on other version of it is, do you think any of that reformation is possible? And I personally just don't see any evidence of it, but I would love to. I'm not looking to create enemies. I'm looking to build a nice wide tent with strong poles, as I think you are. Yeah. And so, look, and I mean, I think, you know, I've been in touch with a lot of these, a lot of folks.
42:30I try to keep in touch with a lot of different people and certainly with someone in kind of Tucker's world who has really gone heavy on the kind of anti-Israel politics. It's not my politics. I disagree with that. I still hope, and maybe this is naive, maybe this is foolish. I still hope that someone like Tucker could be persuaded where you could say, hey, even if you are a reasonable, even if you want to have a reasonable skepticism about our foreign policy commitments vis-a-vis Israel, I personally was also very skeptical of the Iran intervention that we've been and still seem to be still seem to be embroiled in.
43:08I think there's a reasonable politics to arrive at. But Tucker has gone. I mean, right. He has gone way beyond that, like way beyond that. And maybe the argument is on the other side. And look, it's a fair argument worth considering is that it's so far beyond whatever goodwill he has created over his many decades in politics. Has he burned all of that goodwill? Is he beyond goodwill into ill will, into doing real damage to America's interests at home and abroad? It's like an argument. I don't want that to be true. I really, truly don't want that to be true. No, same here. But many people in these behind-the-scenes conversations that you and I have both been involved in, I'm sure there's many people who make the argument, yeah, this is too far for too long on too many issues.
44:00and I guess I'm like still holding out hope a little bit like no actually he could still be rationally persuaded on the merits without engaging in a smear campaign or villainization campaign but actually say hey come back in into this conversation and could be a productive force once again yeah I think the only the real problem with that is if I said to you right now you know give me 10 good things that you think this administration has done you could name 10 without without flinching, I have no doubt. And then what I would say is, so, okay, so if you disagree with the Iran war at the highest possible level, how does that negate all of those things?
44:39And you said it yourself, a third party just torpedoes the Republicans. We know which way it's going to send the torpedo. It's not to destroy the Democrats. It's that it's his goal is to splinter the Republican party. So, well, in that you didn't give me much to hang the hat on on the other side of that, I think we're pretty much in line on that. But we'll see. I think we'd both like to be pleasantly surprised. That would be the point. However, I'm not holding my breath. Yeah, it's an interesting question. And look, politics always has a time horizon, right? And so the time horizon in politics is set by electoral cycles, by media cycles, by conflict cycles.
45:20And so how many of these cycles have to occur before we can make judgments? I guess I'm trying to like suspend ultimate, you know, some people like without a doubt, hey, too much, too far, not contributing anything. So someone like Candace Owens or Ian Carroll or some of the podcast guys, I don't know. I don't know that world as well. But, you know, they kind of create, you know, okay, that's like bringing nothing, has no previous goodwill. They're not even really conservatives, right? These are all recent converts that have came over in the last couple of years. They're not even recognizably right wing.
45:56In fact, someone like Ian Carroll is a left wing archetype down to his self presentation, his style of dress, the costume that he wears. That's like the guy that I would have met in Berkeley, California in about 2009. He'd be telling you about energy crystals and inviting you to a nudist resort up in Calistoga. and then when you ate some magic mushrooms would then go in this crazy cycle about the Jews or whatever. So these are like left-wing archetypes that have been smuggled into the right. I have no problem saying, nope, you're not welcome here. But with people who have a lot of good will like Tucker, I do still want to believe and you might be on the other side of this one, but I - No, no, listen again - I maintain some hope.
46:43I maintain some hope. I think you're a little more bullish on the hope there, But yes, my heart in terms of what I think would be best for the country is that, yeah, he would come back. It's going to take a hell of a mea culpa, but we shall see. Let me ask you one other thing, Chris. Don't worry, I'm not mentioning any other people that we both know. As you know, I'm about to head off the grid for August. This is where I get to reset the brain and let go a lot of this nonsense and everything else. So I'm trying to end all of these shows on just what the positive, affirming vision of the future for the country is.
47:14So if we are to get some of the wins on the things that you've been fighting for, what do you think an America over the next five, 10 years could look like if we can defeat some of these bad forces and create that wide tent that still makes sense and everything else? Well, OK, great. And I'll frame it as some advice to people who are watching that are asking these questions. I think you always have to operate on two tracks simultaneously. There's the political track, which is more abstract. It's about elections and ideas and power and the flow of money in our society, ideologies that travel through institutions.
47:50and all of us should be, and you and I have been involved in this fight to reform those ideologies and reform those institutions, to try to have political victories that are meaningful at the collective level, at the national level, at the level of the political, politics. At the same time, I think it's important for all of us, especially for conservatives and especially for people of faith, to remember to not neglect the personal. And so if it takes checking out for a month, detox from digital politics, I think that's very wise. But it's always ultimately life is lived at the human scale. And in an enormous society with 24-7 social media frenzy, it's sometimes easy to mistake your digital life for your personal, organic human life.
48:38And I think that ultimately, America at the human level, if you make smart decisions about where you live, what institutions you participate in, the kind of people you surround yourself with, a good life is still more than possible in America. It's still more possible here than almost anywhere else. And so don't forget that your actual life is it's possible to have a good life. And what's happening in politics is a threat to that. And we have to fight it, but also don't neglect to kind of tend the garden in your immediate vicinity. And that's ultimately the secret to happiness. And look, people have achieved happiness under the most horrific circumstances imaginable, in prison, in war, in famine, in genocide.
49:27And so it's still possible for us. Don't take the black pill. Don't be a doomer. Don't be a pessimist. Live your life. Uh, and as our, as our friend Jordan Peterson would tell you, you know, if things are disorganized, clean your room, get back to business, uh, and everything is possible. 10 out of 10 on the closing, man. That's what we were going for. Chris, it was great seeing you. We'll pick this up in the fall. Have a good break.
From the publisher
Dave Rubin of "The Rubin Report" talks to Christopher Rufo about how the left is shifting from woke race and gender politics toward socialism, affordability, inflation, Gaza, and economic populism; why Zohran Mamdani's messaging connects with voters facing high housing, grocery, and college costs; how President Trump's tariffs, spending, interest-rate demands, and mixed economic agenda have blurred the Republican message; why conservatives need practical free-market solutions instead of abstract Milton Friedman arguments; why socialist and communist candidates could gain power in major cities like Los Angeles, New York City, and San Francisco despite failed policies like rent control; how California's high housing costs, capital flight, and wealthy residents leaving the state could accelerate urban decline; why he believes Gavin Newsom's California is becoming a "house of horrors" with open-air sex markets and government waste; the historical roots of the Free Palestine movement, the PLO, Marxism, and modern pro-Palestinian activism on college campuses; why he believes President Donald Trump can still accomplish much through executive power even if Republicans lose the House in the midterms; the growing influence of online conspiracy theories among conservative voters, including Candace Owens and Tucker Carlson; why conservative institutions have largely resisted the trend despite audience fragmentation; why integrity, credibility, and resisting click-driven incentives will determine the future of conservative institutions; and much more.

