How CEO Leila Hormozi Went From Broke, Anxious & Arrested 6 Times To $100M Net Worth

29:24And so if I've done an investment and I'm like, it was just this one thing. And I'm like, I want to try it again because I know that the strategy is right. It was just lost in execution, but you're not going to learn that unless you try again. What is the biggest lesson you've learned about winning so much over the last couple of years that you didn't expect you would learn? Winning never feels good in the moment. Like I think everyone always asks me, they're like, you know, it's funny when we were growing our first business, people would come to me and they would say, congratulations, like you've had such fast growth.

29:55And I remember I would have this internal like, have I? Because it's been so painful. And I think that the reason that winning is not for everybody is because winning is hard and because winning is painful. And the entire process up until you win, you're doing hard things over and over and over again. And so you're constantly in a state of discomfort. That's also why you win is because you're willing to put yourself into that state. And so, you know, upon selling our first business, I saw a lot of people and I saw that they didn't have a plan for what they were going to do next. And a lot of people who sold their first business, they were satiated with that sale.

30:33They were comfortable enough with whatever it brought them that then they didn't feel like they'd have pushed themselves again. And I never wanted to be that person because I'm like, I'm not even 30. You know, I was 29 when we sold our business. 29 and i already had a multi 100 million dollar net worth and i'm like people are going to take time off and i was like no what am i i don't really believe in retirement per se like in the traditional sense i was like no i need to do something else and so what i realized was the reason that so many people um aren't able to win again is because they're not willing to put themselves back into that place that they had to to win the first time that pain that discomfort.

31:13The pain. And I think that you assume that it's going to be easier the second time. The thing is, and there's a lot of studies done on this, which is like, it's not easier. You just know what to expect and you have more skills. That doesn't mean it feels easier the second time. And I will say in doing and scaling very quickly acquisition.com, it doesn't feel easier. I just know what to do this time. And what I've had to do in order to keep winning is I've had to learn to love the process of being uncomfortable. And I've always wanted that for myself because growing up, I think, you know, I was in a small town.

31:49Everyone stays there. You become a bartender, a nurse, a teacher at the local college, whatever. And I just looked and everyone's always remaining in their comfort zone. And I was like, I have to get out of that. And so like at a very young age, I left home early. I moved across the country. I said, I never want to be that. I don't want my life to be that. I want to die with so much potential left inside of me. And so for me, I think what's made it easy to keep winning and being uncomfortable is the fact that it's not about the business, not about making hundreds of millions of dollars. Like it's like at some point, like I don't even spend the money, you know, I barely do now.

32:21And so what it is about, though, is like, how can I get to the end of my life knowing that I haven't left potential on the table? And that's what I always tie it to, which is like, it's not about the money. It's about what does Layla look like? Who is that person that's able to do these things? I would like to meet her one day, but if I don't get myself to do these things that are uncomfortable, then that person, I'm never going to meet her. What are the things that your future self has that you don't have right now?

32:48Or what is she able to overcome or create or generate? You know, I think what I've recognized is that what's worked for me in many ways and in so many situations is I'm very good at structure. I build literal infrastructure of a business. and in order to do that it's good to have order of things i always say like i manage chaos i don't stop chaos i let it happen but i manage chaos i even say like i am a wrangler of chaos that's what i like tell myself but there's times when trying to put structure in place actually doesn't help and instead i've had to really lean into being flexible rather than rigid and so my journey has been one of becoming a more flexible person because i heard this quote one time and it was like the most flexible system always wins.

33:33And I realized that my, what would be like my kryptonite was also what my strength was, which was like putting order in place. So it helped me build my first business and sell it so successfully as there was so much order in there. It also can cripple you because when something unexpected happens, when this happens, like it just took me a little longer to adjust than I would like. And I want to be able to quickly adjust. And so It's been this constant journey of being able to not react when something unexpected happens, but respond very thoughtfully and always ask myself, how can I turn this challenge into an opportunity?

34:11How can I respect myself more by overcoming this challenge and not less? That's always led me to making the right decision, but it's been the hardest thing for me because I like to have structure. I like to have control. It helps me in a lot of ways. it also doesn't help me in a lot of ways. And so she is much more flexible. So she learns to become more flexible than you are today. Yeah. And I think also, you know, I've recognized like the people I surround myself with, what do they have that I really like and admire? I often surround myself with people who aren't like me, but they're actually opposite of me in many ways.

34:45And one of those biggest things is more spontaneous and more flexible. Play, fun. Yeah. Yeah. It's almost like I get to live that out through the people around me. When you have losses and wins and negative thoughts creep up, how do you start to reframe those negative thoughts to actually fuel you for success in the future rather than limit you? I try to, one, I expect them. Negative thoughts. Negative thoughts, doubts, doubting myself. How often do you have negative thoughts? More often than positive ones. Really? Yeah. Yeah. What are these negative thoughts that you have? What are they thinking?

35:27What are you thinking and saying in your mind?

35:34Like, you're not as good as you think you are. You're actually really stupid. You don't work as hard as you think you do. Maybe it's all going to fail. People don't like you. Your team doesn't believe in you. I'll make up so many stories in my brain. Really? Yeah. And how frequent are those stories? Daily. Really? Yeah. So how do you use them then to get the success you want? I think I've learned to detach from my thoughts. So, you know, I think for a long time trying to suppress them or not focus on them did not help me. but detaching from them and being able to look at them as sentences in my mind rather than commands or facts has helped me understand that if I'm trying to do anything significant with my life, I'm going to have negative thoughts come up.

36:29If I'm trying to do anything new, I'm going to have negative thoughts come up because anything new, your brain sees as a threat. And so it's going to say, oh, that's scary and new, even if it's not bad. It's just new and unknown. And so we want to prevent you from doing it. So let's put these doubtful thoughts in here so that she doesn't do it because that could risk something. So I just expect it as part of the process and I don't try to make it go away. I just try to detach from them enough to just take successful actions. And that is where I focus the most, which is like, I just need to be able to detach from my thoughts enough that I can just follow the plan that I had.

37:02And that's honestly it. I don't even try to i mean yes i can reframe them i would say like i can refute them sometimes i look at it like um almost like the thought is on trial like show me the evidence in either direction uh which is like okay cool evidence that it could be true evidence that could be false but both of these things are trying to create certainty you know what i mean like we want certainty that our negative thoughts aren't true but what if they are life like certainty is not guaranteed nothing's guaranteed and so for me it's like i actually have even given up trying to find the evidence for a thought being true or not i'm just like you have no idea maybe it is and maybe the worst thing ever happens you're not gonna know unless fine unless you go forward anyways and it's almost like is this a helpful thought in helping me accomplish my goals right like is it true i don't know maybe but is it useful no well then i'm not gonna think about it right right exactly Yeah.

37:59What would you say then is the biggest thing that is holding back young female entrepreneurs today? Female specifically?

38:12You know, I've never identified as a female entrepreneur. I've just identified as actually a business person. You know what's funny? I wasn't even going to say female because I knew you were going to say this. I swear to God, I wasn't going to say this. but I'm thinking uh the only reason I said female and it's so funny you said that because the only reason I'm thinking that is because I feel like some women are going to say that they really relate to you and and how you uh worry about how people judge you or something right and so I was thinking is that the thing that females have over over male entrepreneurs because I don't think Alex is thinking about oh people judge the way I look I don't think he's worried about that in running a business you know what i mean so i for i knew you're gonna say this but i feel like women need to need to know or i feel like you would have a pulse on what maybe women are are experiencing and what's holding them back from being a successful entrepreneur or from the ability to make more money or whatever it might be so yeah i'm glad you said that at response but hopefully you have another answer i do i do yeah yeah so i was going somewhere with it don't worry okay So the biggest thing that's holding female entrepreneurs back.

39:21I think the way I viewed it is when I say I've never identified as a female entrepreneur, it's because I don't find it useful. Because then I think of all the reasons why I should act differently than a male entrepreneur and why I should think that the rules of money and business should apply differently to me. And I have played by the rules that I've just seen make people successful, whether they're a man or a woman. um and so that's been really helpful for me but what i think holds a lot of women back is i think that women have traditionally been conditioned by society to be valued for other things not making money and i don't think that's bad i also don't think it's bad if you want to make money but i do think that like one thing that i will never be able to rid myself of is that i am valued for also how i look if i looked like a troll i do not think alex would marry me for real i don't think he would um and that's not bad if he doesn't yeah it's not a bad thing women if you look at the most popular women in the world they're usually very attractive a lot of them their women can literally gain status through just being attractive and nothing else right um i'm sure men can too but many more men are valued for money and ability to produce and so i think there's first off women have if they want to make more money and build a business they also have something other things that take their attention they've been conditioned to also value these things and work to make these things better in their life and i get that um the second piece to it is um when it comes to what i think holds women back is the fear of being put into one of these boxes that i think like pop culture now does right it's either like you're either like a i don't know because i'm not as connected in pop culture but i see it's like a lot of women that are like i'm a single female entrepreneur like making money on like f guys then i see like i'm a business woman i'm all about my business and i'm this and i'm that or then i see like i'm a traditional wife and i have kids and i say it's like i just say like what if you could just say you're you're an and not an or you don't need to be this or that or that you could be and i love to cook for my husband i also like to run a company that's going to be worth a billion dollars next year can i not make him cookies and run a billion dollar company right and i want to do both and i think that i used to think that i had to pick between those things between being a good wife between being uh you know between my health and in shape and liking to do hair and makeup and between doing business and that actually when in the beginning when i thought that i had to sacrifice being a good wife and caring about what I looked like, it made me worse at business because I was suppressing these other pieces of my life that I actually do value.

42:08And I said, why am I suppressing those things? And I said, well, because I'm afraid that men are going to judge me for it. Well, then screw it. Let them judge me. And I do get judged all the time. And I'm okay with it. It's okay if people don't understand me. It's okay if they don't understand my actual capabilities, what I actually do, if they think I am all these things. I know who I am. And on a daily basis, I'm with myself at the end of the day. And so as long as I'm living my life in accordance with things I value, I think that most women just believe that they have to fit in a box of one of these things.

42:40You're either this girl, this girl, this girl, or this girl that fits in these boxes that you see on social media. It's like, you could be a little bit of all those things. It's like, who do you want to be? And I think for me, I've learned I don't fit in a box. And I think a lot of people think I'm one thing or another or they feel confused. And that's okay. It doesn't matter. It doesn't matter. So what? Doesn't change my life. Sure. From your experience then, from the challenges you had growing up to where you are now, what would you say are three truths that young women need to know about what's holding them back in life in general?

43:20I think that young women need to main thing of holding them back is their relationship with their emotions really yes there's all think about all the things people say to women about their emotions like oh yeah you're well I mean let's just be real they're like you're on your period of course you're emotional and mean to people and it's like we actually give ourselves like a seven day pass to be an emotional wreck actually my life changed when I stopped doing that um so it's like the first thing I think is just because you're a woman doesn't mean you cannot regulate your emotions just like anybody else is it harder yes but then that means you have the chance to get more skills you will be more skilled than the men at regulating your emotions if you learn how to regulate them and so for me I think like learning to manage your emotions and having a good relationship with them not allowing them to dictate your life and how you act and become excuses for why you act out in certain ways like a lot of women you see all the memes and things out there it's like yeah be crazy it's like uh yeah funny but also like not funny like for me to achieve the goals i have in life and in business i can't have my employees be like yeah we're acting crazy right right right they need to respect you and need to yeah and nobody wants an unstable leader so like for women to lead.

44:37It's very hard to be unstable. Where does instability come from? Inability to regulate your emotions. And so I think that's the first thing is don't listen to what people say about how you just can't because of your hormones and because of this. You can't. It just will be harder. What if lately that people are saying, you know, that seems very unapproachable because my body is, you know, expressing itself to me or I just feel like the world is throwing so much chaos at me that it's impossible to regulate emotions. She's out of touch. She's got money. She's got people that help her with things.

45:09I don't have that help or that money. So it's exhausting to regulate emotions. What would you say to that? It is harder for some people than others. It might be harder for women. It might be harder when you have less resources. It is not impossible. You have less skills. I think it is harder the less skilled you are. Some people are incredibly skilled and they've learned it from, They had great friends growing up. They had great mothers. They had great fathers to look up to some people didn't and some of those people It's harder. It's more exhausting. But what would you rather have a life that is perpetually capped by the fact that you can't regulate your emotions or a year of Learning that is exhausting But at the end of it you realize you can achieve your dreams because you don't have to do this you become someone new Yeah in that process.

45:56Yeah. Yeah, and I didn't I mean geez I didn't have all the resources I have now when I was learning this. And by the way, money doesn't help you learn how to regulate your emotions. I mean, once you have money, you've got lawsuits. You've got people trying to take your money. You've got people trying to steal your money. I mean, it's just same problems. They just look different. And bigger. Yeah. And so that's the first that's the first truth that you say. Yeah, that's the first truth I would say. What's the second thing that holds women back? Fear of judgment. you know i think so many women i actually i met with um when i first started making content i met with a creator i'll just say um somebody who many you know quite a famous person who had a wife um who also made content in the space and i said like do you have any advice for me because i i want to make content because i think that it would help me get the right people on my team i think that it's something i've wanted to do it's like i want to help people avoid the things that i have learned um but like what would you say and this person and one other person that were very large male influencers said the same thing they were like you just can't care so much how you look and I was like what do you mean and they're both like you know what stopped my wife is she just won't be recorded without any makeup on and I was like huh and so you know I've thought about that and I really recognize it because like I like to have my hair and makeup done but I'm not going to make it a necessity to get things done.

47:19Like we do vlogging where it's like, you know, it's like they're vlogging me and I'm like, yeah, I do not look good enough. You still judge yourself though. You're still like, yeah, right. But the thing that I've realized is if I act the opposite of that, so if I allow people to capture me without makeup, if I don't wear makeup to work every day, if I don't do my hair and look perfect every day, then the thoughts of judgment start to get less loud. And so I think for a lot of women, we're so fearful of being judged for not upholding the standards that society puts on us. And it's not the standards that are the problem.

47:57It's the fear of the standards and the judgment that we put on ourselves about them. You know, men also have standards that they fear to fail or fear that they're not living up to. Everyone does. I think that just for women the ones that hold them back are the ones that I look at and I just say like is it making it harder or easier for me to achieve my goals if I judge myself for this and for me usually it makes it harder to achieve my goals if I'm judging myself every moment that I'm on camera every moment that I'm making content because I see those women it's like they can put out a lot less and when you put out a lot less content and you're not able to show up in front of your team unless you look a certain way and you do all these things well then you get less practice at doing that thing.

48:42And I think it just all stems from judgment. Because, I mean, you would be shocked at the amount of people that are just afraid to be on camera because they're not the exact weight that they want. They don't look like a thin model. They don't look like what beauty standards are today. And that actually stops women from being in business, showing up the way they want, speaking on stages, doing podcasts, making content. It's this fear of judgment. Yeah. And I think that before you change, because maybe it is good if you lose weight. Maybe it is good if you, you know, turn this, that. But that is separate from the fear of judgment of others for not being perfect all the time.

49:20Right. And the third thing? Third truth for women. You know, I think that it's probably learning that perfect is an impossible task. And in trying to be perfect, you're probably much less likable.

49:40you know I think for a long time I just tried to be what everybody else wanted me to be really be perfect in the eyes of everyone like how can I be the perfect leader how can I be the perfect wife how can I be the perfect boss how can I be the perfect friend how can I be the perfect daughter and that led me to be miserable which actually led me to be less liked by everybody because I was just trying to be what everybody else wanted me to be rather than what I wanted to be. Right. You weren't being authentic to yourself. No. And like maybe I am a bad daughter at times. I don't call my dad sometimes for weeks.

50:14Maybe I am a bad friend. I don't text my friends back for sometimes a week or two. And sometimes I'm like, I just don't feel like talking. Like maybe I am a bad boss because today I canceled my meeting with somebody. Like I think I've had to accept that at times we are all the opposite of what we want to be. And that's okay. And so like the best advice I can give anyone is like I take that I call the I am bad frame. I am bad. At times in certain circumstances. Like at times in certain circumstances I am bad at something. Or I am a bad wife. A bad boss. A bad friend. And? You know? And I think for a long time even just saying I'm a bad boss.

50:58Like a visceral reaction. because i was just like i put so much pressure on myself to be the perfect boss but the reality is is that if you want to be great at anything you're going to be imperfect judged and disliked at times yeah and i think specifically for women especially because i think um there's a desire to please people that is very hard for women specifically let's say you got a billion dollars in the bank cash in the bank, what is the best use of that money for you? What will bring you the most joy and the greatest impact if you're able to generate that much money in the bank? You know, I don't know if it would bring me, it would bring me the most joy.

51:43I wouldn't say happiness, but I would like to make the communities a better place. I'd like to make the world like more than just business, you know? And I think if I had a billion dollars cash in the bank, there's a lot that I could do to not just make business better but make the environment in which we do business better which errs into a side that I don't wish to get into but at some point you know you can't really fight that there are systems beyond your control like politics and the community and the government and I would love to help make that entire system better so that things are better not just for business owners but for people who are just like every day working a nine to five job um because i love helping people build great businesses and i love building a great business and creating a place where people love to work i also just like helping people in general and so at some point you know there was a moment probably about six months ago where i um was sitting on the couch with alex and it was like well what happens after this you know a decade from now and when you've accomplished all these big goals right and i was like you know it like scares me to say it but like i would like to help more than we help now what that looks like to me is in this way which terrifies me but I also just like look at it I'm like if I have these skills in life to be able to do these things and create the synopsis and help people to this degree then I feel like a responsibility to do something bigger with it because I know the same skills apply to do things to build great communities to build great schools hospitals like all those things yeah you know and and that is something that I would if I were to like I look at it like i want to go down like just like beaten just like a disgusting corpse um fully used up yeah i would like to go down um knowing that i made the world better even beyond business and that is a way that i think you know helping the communities like building communities yeah um i think that's how we do it i look at it like we're so isolated now um especially like in america it's like people are so isolated it's like the sense of community even you know taking having a fully remote company to going in person having a headquarters having this huge building it has made my quality of life so much higher and many of the people in it and i see that i'm like how do we create more of that yeah more community yeah yeah if you uh hypothetical scenario if you were able to be a psychologist detached from yourself but you were looking at yourself as a psychologist and you were able to analyze your entire life since you know you everything you've been through all the ups and downs every thought every emotion every heartbreak every joy and you're the psychologist what would you say are the the three main things that have built you into becoming the successful person that you are what are the drivers

54:41I would say that she has learned to channel her obsession into something healthy mm-hmm it's the first one because I'm very obsessive I think a lot of people like you could consider that in many ways a disorder and I've been diagnosed as such but I look at it as a superpower And I'm obsessed about things that make my life and other people's lives better whereas it may have used to be things that were not productive I Would say that's the first one would say this the second one is resilient I think my ability to bounce back after something really really bad happens is Like it doesn't take me long And it continues to get shorter and shorter.

55:25So I say resilience is the second one like can just fail epically And I can just focus on like, let's just try again. I'm not going to think about the failure and how bad it hurt and all that. Like, I'm just going to follow the plan and do it again. And I would say the third one is that I'm smart enough to figure out how to make things work, but dumb enough to try things. Like, I actually have a decent amount of friends who are incredibly intelligent. I do not put myself in that camp. And they're so intelligent that they paralyze themselves. I think I'm just smart enough to make things work, but not too smart to not try and gullible amount to be like I can make it happen.

56:03Yeah. Yeah. Yeah, and I think Yes, I would say those are probably the three things If that made any sense, what's the question you wish more people asked you that they never ask

56:21You know, I think just in general

56:27I've enjoyed this conversation, but many conversations that I have when people ask me questions, they ask me about my relationship with Alex and about, you know, being a wife to him and what's he like and what. And I love my husband and I love him as a business partner, but I genuinely have more interest talking about business and self-development and personal development than I do what Alex eats for lunch. And so, you know, something that I was talking about yesterday, because my assistants are like, hey, this podcast you want, I went on podcast like a week ago. And it's like, they were like, what's it like being with Alex?

57:01And I was like, is this all you think I have to offer? You know, and so then I was like, I wish more people would ask me how to build what I've built and how to become a person who can build it. And so I think like very much in line with what you've asked me today, as well as like, I'm happy to get into like tactical things as well. more so because I think that that's what I think I offer that's most valuable to the world and I'm most interested in talking about. Yeah. You know. So you wish people to ask less about Alex and more about you. Yeah. And I think, you know, we've talked about it, which is like, until I, unless I decide to build a company completely autonomously on my own, I don't think that people are going to know, they're going to see me as capable of doing what I've done.

57:46And I'm okay with that. I also don't want to build a company on my own. I think that we have what we have because we created it together. We're both really exceptional at what we do. So why would I do that? Just because I want people to see me a certain way? Right. It's like, I don't want to do that, you know? So, you know, he's like my number one supporter. And he is like, yeah, why are people asking you this? Tell them it's a waste. He's like, I would like you to just snap back in these interviews and just be like, can you stop asking me about mine? He's like, it's inappropriate. It's all good.

58:17Yeah. So I think that's something that it's like funny because I think you always think you're getting over it. Because, you know, I wasn't on social media for so long. I was internal. He's very well spoken, very articulate. He looks how he looks. He's so good at all these things. He's very smart. And so it's like, OK, what are you as secretary? And it's like in the beginning, it actually was that. Right. And now it's come very far. But it's still, you know, I think people are like, oh, she must love talking about. what it's like to be married to him no i'm just married to him but like i'm i love business i love personal development i love i love talking about relationships but like what does somebody eat for lunch you know it's like i'm like i'm good yeah what's he like in the gym yeah what's he doing yeah yeah yeah yeah yeah i'm just like this isn't valuable what's the uh you know not to speak about him but i just did interview him before you he says he has you lewis he says he has this um more of a reference to what he's he's talked about he has a uh a thing called the solomon yeah paradox or whatever or he has a conversation with himself at 85 he said it's he's been about five times this year he's had this conversation with his 85 year old hypothetical self yeah do you ever have a conversation with your older self and ask what do i need to do or what lesson do I need to learn right now to help me get to where I want to be at 85?

59:47Yeah, I would say that it's less my older self, but more I have similar prompts. And I think the question that I ask most of the time is, I have two questions. One is, well, okay, I have three. I'll give you two questions in a frame. The two questions are, what would I need to do to respect myself more coming out of the situation because for me it's like if i don't have the utmost respect for myself i don't think i can do anything i've done in business i don't think i can show up here i don't think i can show up for my team i don't think i can show up for my husband i have to respect myself first and foremost that's my priority the second is um which move will make it easier for me to achieve my goals i'm always thinking how do i make it easier to achieve my goals how do i make it easier easier easier like it's hard enough to achieve big goals how do i make it easier so those are two questions and then the prompt that i have is not the solomons um it's actually i look at it like i have my values right and i look at my values as they are my board of directors and so every time that i'm presented with a decision or a situation it's not what do i want to do it's not what do I feel like doing?

1:01:00But it's what decision, what action is approved by your board of directors? And those board of directors are my values. It's almost like what are your values demand of you doing? Yes. And I'm, I'm like, if there's one thing that I actually really feel confident in, well, there's two things. One, I'm honest, like to a fault. I cannot, I cannot lie. The second is that I absolutely make decisions by my values. It can be gut wrenching. It can be I'm up all I'm like sweating. It can be, but I will make decisions based on my values. And that visual has helped me so many times, especially in business, because, you know, there's so many deals, for example, like Home Across the Table.

1:01:39It's like, man, this company is killing it. But I'm like, this founder just confused my values. Yeah. And I'm like, I don't want to give this person money. When did you discover your values and what are those core values for you now? You know, it's funny. um i discovered those values to myself i'm gonna say it was when we were selling our first company and i took a lot of time to think about like what are my values right and um i made it easy by turning those into my company values because i think that it's so silly that we have different values for a company than we would for ourselves and it's like wouldn't you want the values of the company to be the values of the founder and so the first one's sincere candor which is like being honest.

1:02:24The second one is unimpeachable character, being someone that people are proud to associate with on and off the field. Meaning for me, like my personal life and my business life are in order. Like me, like behind the scenes, like doing anything crazy. Like if I'm going to do something crazy behind the scenes, I have to be okay with showing everybody as well. Like I, I just can't, I'm not going to hide stuff. But I don't do anything crazy because I would like to live in a way that is uh unimputable and then the third one is competitive greatness competitive greatness competitive greatness i got that from john wooden um i was a huge fan of the pyramid of success i don't know i'm guessing of course yeah yeah uh and that is you play the game for the love of the game and because you want to be excellent not because you want the outcome and so it's really like falling in love with the process and so it's like every time i make a decision i'm like does this align with my values and i i try to keep it just with those three because if there's more than three, it's very difficult to make decisions quickly when you have like 17 values to filter.

1:03:22Yeah, yeah, yeah. That's good. You know what I mean? Sincere candor, unimpeachable character, competitive greatness. Yeah. That's great. Yeah. I've got a couple of final questions for you, that's been powerful. I appreciate you. Yeah. I know you are a part of, I'm pretty sure you're a part of Alex's book launches too, right? Yeah. But you don't have a book yourself yet. No. Are you thinking of writing one in the future or you're not sure? I really want to write one. I really don't think. It's a lot of work though. Yeah, I really don't think I have time. Yeah, it's a lot. With my current, I would have to change things significantly.

1:03:58But yeah, it's funny because people see book launch. They're like, wow, how's his book launch? Like when he did, I was like, I ran the entire thing. I'm assuming you did. I'm assuming you did it. I literally was, I ran his book launch and I was our CFO and the CEO during his last launch. It was the most, it was one of the most stressful. I actually gave up working out. I was like, I don't know how to do all this. My CFO retired. I couldn't get a new one. I'm already being the CEO of what all the departments were willing to me. And then he had nobody to run the book launch and I didn't have time to get someone up to speed.

1:04:25So I said, I will do it. Yeah. And so it was so fun at the same time. That's cool. Yeah. You guys crushed it. Did you help create the scaling course also, the free$100 million scaling course? Oh, yes. Yeah. Yeah. That's both of us. Okay, cool. is that the main thing we'd want to send people to today or is there something else besides following you on social media everywhere that we'd want to send people to i would say the scaling course or my podcast is probably fine yeah what's the what's your podcast where can people find it build lela hormosi build i i don't know is there a link apple spotify youtube apple spotify youtube lela hormosi build that's where i would send so people can check out your podcast That's Build with Layla Hormozy.

1:05:08Social media, Layla Hormozy everywhere. YouTube, Instagram, et cetera. Acquisition.com if people are interested in learning more about what you guys are up to there. That's where they can get the course also, the free$100 million scaling course. Yeah, and there's... Alex said there's a link there somewhere for it. So I'm assuming it'll be on there at acquisition.com. Anything else we can do to be of service to you today? No, this is awesome. It's a great conversation. I appreciate it. I got two final questions. This is a question I ask everyone at the end. It's called the three truths. So imagine a hypothetical scenario.

1:05:41You get to live as long as you want on this earth, but it's the last day. And you get to accomplish all of your wildest dreams. These 10-year goals and you blow through those in the next 20 or 50-year goals. They all happen. But for whatever reason in this hypothetical scenario, all of your rants on your podcast are deleted. This content is gone. Every piece of content you've ever put out, we don't have access to. So we don't have your information anymore of what you've shared. But on the last day, Layla, you get to leave behind three lessons to the world. And this is all we would have to remember you by your content.

1:06:17What would those three lessons be for you? The first would be success is available to anybody willing to take successful actions. You don't have to believe that you're going to be successful to have success. You just have to take action as if you will be. That would be the first one. The second one would be, you don't ever really feel better, but you get better at feeling bad. I like to always say that I'm pretty dang good at feeling awful. I like that. I think it's a skill. And then the last one.

1:07:01i think if you want to win big you have to be willing to lose big i think if you want to love big you have to be willing to have your heart broken and i think that if you want to have a really big life you have to be willing to just take a lot of losses in general yeah yeah it's been the case in my life which is just you it's so hard to access the really big expansion and life if you're not willing if you're not willing to lose yeah in all scenarios things are good truths i like those thank you uh before i ask the final question later i want to acknowledge you for i just don't think i've seen this type of content from you and i want to acknowledge you for leaning into this and expressing in this way because i think it's actually going to help a lot more people than you think and whether millions of people watch this or hundreds of people the people that watch and listen are going to be deeply impacted for a long time because of what you said today.

1:07:59Because I think people see you or perceive you in a certain way. And what you shared today, just you showed people a different side of you. I think that is going to give people a lot more hope in order to overcome certain pains and challenges they have in their life right now. And hopefully just getting into taking the actions, the successful actions, so they can become more successful and not allowing their negative thoughts or their emotions to consume their life and think they're not worthy of accomplishing what they want. So I want to acknowledge you for opening up and sharing and also for being on your own journey at 32, I think you said.

1:08:36I think you were allowed to talk about your age, but at 32, you're right. Just being able to navigate and manage it all. So harmoniously, all the business, the judgment, the pressure, the media, it's like you've got a lot going on. And seeing you navigate it imperfectly, but smoothly at the same time is really beautiful to watch. So I acknowledge you for that. And I'm excited to see what you create, not only in the next few years, but these 10-year goals that I've got written down. So I want to keep in track and see what happens. My final question, Layla, what's your definition of greatness? Leaving no potential on the table.

1:09:17There you go. Thanks for being here, Layla. Appreciate it. Thank you so much for listening to this episode. If you enjoyed this and if you found value, make sure to share this with one friend. Just copy and paste the link and text a friend where you feel would be truly inspired by this episode as well. And also make sure to click the follow button on Apple or Spotify, wherever you're listening to this episode, because we have a massive episode coming up next that I do not want you to miss. So make sure to follow this and be on the lookout for the next episode coming with some massive content and guests.

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1:11:14And I want to remind you if no one has told you lately that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.