How MrBeast Handles Endless Hate & Still Impacts Millions of Lives

30:26Well, I mean, when I was younger, more of the pre-edit stuff. But the thing is that's interesting is as, you know, I've just become more of a business person because, you know, my teenage years, I was just studying content creation. But that doesn't really translate well into running a multi-hundred person company, obviously. I, you know, I just clicked in my head and it's obvious now. But in hindsight, when you're 21 with no mentors, you're just making it up as you go. it's not as obvious that you know an editor who spends 100 of their time editing and it's lived and breathed editing their whole life is obviously going to run circles around me when i can only spend 15 of my time even if we were apples to apples same skill level he could still spend or she seven times more time than me so um yeah it's it's more trusting in the great people we hired um and like we have editors that are just actually better storytellers than me like they just are because they study it all day they watch a lot of movies that they study storytelling they like Like, you know, my idols are more entrepreneurs.

31:20They're idols. It's going to be Steven Spielberg. It's going to be Christopher Nolan. It's going to be directors. You know, they're going to list directors I've never even heard of. You know, and so like, obviously they run circles around me. So it's been like, it just depends what year of my life you're talking about. The younger I am, it's like, yeah, I'm micromanaging. I'm visualizing the edit and things. And the older I get, it's like, you know, this is what I think is great. Here you go. But, you know, if you can put the footage better together, better, like do your thing. So is it more of a, you know, because I've heard you talk about data and analyzing retention and charts and all these things and obsessing on 18-hour Skype calls or Zoom calls about retention with people.

31:52Well, this is pre-Zoom. This is Skype. So I've heard you talk about data and kind of the science of it. Yeah. How much of your process now is around data and science versus art and creativity? Yeah, well, that's a great question. And this is what is crazy. YouTube's algorithm, it does such a good job at just giving people what they want is like the more you study the data, the more it just tells you, make videos people want to watch. And so you, it's, I've said this a bazillion times, so my fans are going to be like, oh, he's saying it again. But the more you study the YouTube algorithm, the more you realize I should be studying mass, you know, psychological behavior.

32:26Like, I should be studying humans and what they like. The algorithm just rewards them what they want to watch or gives them what they want to watch. So it's like, it's more just looking at our past videos and seeing like, what are the things people found funny? What are the people, things people like? What are, what is the bright pacing where people enjoyed it and didn't think it was too fast or too slow? and it's just like it's that and then because you can so you use the data to come up with what are the confinements that like people like and then you the team and you know it used to be me now i have a lot of people who help you know the team experiments how do we be creative and like you know level up and do the storytelling within these confinements because we know like theoretically people don't want to watch a two-hour long video no one's coming to youtube most people aren't coming to youtube to watch a two-hour long video they also don't want to watch a five-minute video So we know like, hey, the video is probably, especially right now, over 50 % of US watch time on YouTube is on television.

33:14People on television, so like we used to make 12, 13 minute videos when it was more phone heavy. But people on television, they don't want to just watch a 10 minute video. They want to commit. A lot of people are eating food. Like the sweet spots above 25 minutes. Like so now it's like 25 to 35 minute videos. So it's like that's not a creative art decision. That's a data decision. But, you know, the more grandly we get, then it starts to become more creative, you know. So because it's making sure people like it. Is there ever a time where you want to create what you want to want different than what the algorithm wants?

33:43Where you're like, I really want to do some cool, creative, different content. But I know it's not going to get the views because it's not hitting these. Well, here, let's change the question, though. You said, do I want to create content that's different than what the algorithm wants? But the algorithm is a reflection of what people want. So what you're actually asking me, is there every time you want to create content that's different than what people want to watch? Yes. And the question is, no, because I get joy out of entertaining people. Like, that's why I'm doing this. I don't want to make content people don't want to watch, you know.

34:09So, like, that seems like, and maybe, you know, artsy people might see this and be like, oh, and want to throw up. But in my case, like, you know, I deeply enjoy entertaining people and going above and beyond. And so, you know, I love that the data will tell me what they enjoy, what they like, and then I can, like, actually give people what they like, you know, within my own creative ways. Yeah. So you don't feel like you're creative, not creative enough to, like, do something different. You feel like, I love doing what I'm doing. and it's like the the next video we're about to upload is i bought a private jet and i told a pilot if he lived in it for 100 days he could keep it like no one else yeah i don't feel like we're being constrained creatively to be honest like the kind of stuff we're doing is that's pretty cool yeah is uh pretty out there well you talk to maybe spielberg or christopher nolan and they may have a different perspective of course say i want to make a two-hour storytelling you know love story or whatever it might be or sci-fi movie or something and that's why a lot of people love them and that's why my editors probably like him more than they like me and so there's different styles like and that's you know there's eight billion people some like some content others like others exactly but yeah i i saw you uh say somewhere once that if my mental health was better i wouldn't be as successful as i am yep i'm curious on a scale of one to ten how is your mental or emotional health ten being the best yeah and what is your definition of success then yeah well on the and obviously oscillates you're not the same every day uh right now i'm coming off just some of the most intense shooting in my life so it's it's definitely something uh it's down or it's hot it's something like five it's probably like a sub five yeah but it's just because i mean uh you know we had a big project you know what it is but i don't know if i can release it yet but you know i was filming 15 hours a day for 40 days straight i mean it was and it was at nighttime um i was telling them before the podcast for a lot of our projects uh the visuals is much better if you shoot when it's dark out and you shine spotlights versus if you just shoot during the day because spotlights don't do anything when the sun's out then you're at the mercy of the angle of the sun and the sun you know if there's a cloud it can be less intense if there's no clouds it's just beaming on you and you have these weird shadows and so we like to do a lot of shooting at night so i mean we were filming from like you know 8 9 p.m till 10 11 a.m every day just for this one project and i still have all these other projects and i was averaging you know well in june i was probably averaging six hours of sleep a night and i wasn't working out because i was filming so much and so i'm coming off the back end of that project and now what typically happens is when we do a big project because I have a lot of channels we have one of the largest gaming channels in the world our channel that revolves around our charity which donates all the money and feeds people in need we have the main channel that I have to make TikTok content we do a lot of short form we do Instagram and blah blah so when I like do something big on one of those platforms everything else gets neglected and like when I come back from finishing that project now it's like the other six little you know businesses are like fighting for my time and so yeah festivals you got everything exactly so it's that's it's just interesting like when we finished a big project like everyone's celebrating I'm like I don't know what it is but I know like eight other people that are in charge of my eight other companies are about to ask for a ton of my time because I basically ignored them for the most part the last month and it's so like when we do a video when we go to Africa and build wells and I'm gone for like 10 days you know the I know that 11th day when I'm back like it's booked 20 hours and I know the 12th day 20 hours and then the third day 15 hours and then the fourth day is when I I can like start to pre-plan, but I already, I don't, I don't know what it is, but I just know like the gaming channel is going to be shorts.

37:27It's going to need me to record. Tic Tacs can even record. Feastables is going to need me to do this and that. And yeah. You're a machine, man. Yeah. It's what's interesting. Cause like normal companies, you know, it's like the CEO at the top and it's like a pyramid, but for this kind of company, it's like almost inverted. Cause I am the product and it's like, everyone depends on me. And if I don't show up and film, you know, we don't upload. So how do you navigate the next five, 10 years then as the product where everyone relies on, you know, scale your time your energy your talent to serve all the businesses and billions of lives that you're impacting yeah it's a great question and that obviously my goal is to build one of the largest businesses in the world one day and so um because i just love building and uh so that's why we stepped into beast games which is a streaming show we did so we for people who don't know we have our youtube channel which is largest in the world then uh last year we dropped beast games which is a reality show most contestants of any reality show in history with the largest sets in history at the largest cash prize in history someone won 10 million dollars larger than like the previous highest cash prize was squid game 4.5 yeah so two it was it crushed yeah it dominated and it it became the most viewed uh unscripted show in prime video history and so that was like stepping into streaming and then now the next step is we're going to do shows like i want to i think the easiest forte is like uh like america's got talent or shark tank or whatever i'm one of the hosts for your first few seasons and then we're you know i drive my audience they get it you see the format's really good and then i could phase out over time and they keep watching this because it's a very high quality great show and so obviously we need to start making way more content without me and um just because i can't live like i am now forever i do think like we have other talent and people in the videos like you know my friends and i think they should step up and which they know and we're working on and do some more things so you know i could be there for 70 percent of the video maybe not 100 you know and things like that so it's in the works because yeah ideally you know we're making 20 30 40 hit shows a year we have dozens of youtube channels but you know i can't be in all of them nor do i want to that would be way too much work i'm already i'm already like filming way too much but it's building the teams the talent the platforms to really help scale it then yeah exactly which we we have a lot of the teams and stuff now we just need more of the talent like we have a 300 person crew that just makes the most viral videos in the entire universe every two weeks yeah cranky so then we have tons of data we have tons of ideas So it's more just honestly just getting around to it.

39:42It's amazing, man. Before I get into the next question, actually, I wanted to do this earlier, but I want to make sure we talk about Team Water a few times throughout this video. Because I think, you know, a lot of people overlook the impact. And I'm going to keep coming back to this because even though you don't like talking about it. I do it just to do it. But yeah. And I know you get criticism sometimes for why do I talk about it, make these videos? Why not just do it behind the scenes? I really believe that we should be, I've been donating and building schools for over 13, 14 years for kids around the world as well.

40:14Not at the level you've done, but I've been involved in the organization, so that's the work. And some of the stuff I talk about, because I want to inspire other people to do it, and other stuff I don't talk about. And I think there can be a balance. But what you're doing is you have a platform, and you've made a decision to talk about it to inspire people. And if you don't talk about it, other people aren't going to do it unless they feel called to take action. So before we go into the next questions, again, you're aiming to raise$40 million to bring clean water to access to 2 million people around the world for decades to come.

40:45August 1st is the launch day. Yeah. Can I tell them about it? Tell me where to go. Tell me how to do it. Well, so he's referring to Team Water. So for context, because a lot of your viewers are probably older and don't know who I am, five years ago, we did this thing called Team Trees. And we got all the biggest YouTubers in the world to make videos about trees and tell their audience that for every dollar they donated, Arbor Day, which is a very large foundation that's planted an absurd amount of trees, will plant a tree. And that crushed. And we basically took over the YouTube trending page, every video.

41:14You know, it's like, imagine like back to your guys' day with Oprah and Dr. Phil and all these other people just like talked about this one thing and made a show around it. It'd be like, cool. You know, especially to younger kids who idolize a lot of creators. And so that went really well. And a lot of kids like then started to like go do community service and want to plant trees. And it had a big impact on them when all your role models. So then a couple of years later, we did Team Seas. Same thing. One dollar equals one pound of trash out of the ocean. And what's interesting is like, you know, just because I'm very good at understanding how to speak to people at scale.

41:44And so like, you know, I don't really see any other charities who do these kinds of things where like normally it would be like$10 or$20. but if you really want you know millions of people to take action like the median donation of that 23 uh 3 million trees we planted 23 million dollars we raised was five dollars wow this is me it was crazy it's because like kids are donating their tooth fairy money there we made it where no matter how little you donate you still feel like you're having impact even if you just you know donate a dollar you can look at a tree and be like wow i just you know i just planted one of those that's really cool you know you can visualize a pound of trash and so it's like breaking these down where people who even don't have that much money still can like visualize the impact in their mind it'd be very simple and so i think that's why these are so successful and so same thing now team water you're gonna uphold this on august 1st so when you see this it'll be live you know our goal is the same as the other ones like right now we have over 2 000 creators lined up to post videos to help raise money it's crazy i mean no no one else in the world can get people to do this i don't even know why they do and the interesting thing on that to give them credit is like you know when i message these creators like hey we're doing another fundraiser we want to inspire kids we want to you know get have these younger people have role models they can look up to that inspire them to do good like every single creator is on board it's like 99 of the ones that call or text are like yeah let's do it yeah they're not like oh what's in it for me they're like yeah this is cool so shout out to youtube creators and tiktokers those are most of the ones i've been calling and they're just like let's do it when's the day um so august 1st yeah how can people donate it's very simple if they want to donate a dollar what is the impact they're going to create yeah so for uh you guys just go to teamwater.org or if you're watching this on his youtube channel there should be a donate button below i'll work with someone on your team he doesn't know how to do that i'll tell you how to do it um and yeah every dollar that we raise will give someone a neat clean drinking water for a year our goal is to raise 40 million dollars because we did 20 million 20 million trees 30 million 30 million pounds of trash out the ocean now it's 40 million dollars to give 2 million people a neat clean drinking water for decades we're working with water aid you know they've been doing this for decades platinum seal of transparency like you can look about on charity navigator like phenomenal charity obviously i don't know what i'm doing like in terms of that at least at that scale you're partnering with the lot of people yeah so it's you can trust they'll go to a good use and um at that scale they'll be able to officially deploy where every dollar is a year clean drinking water for someone in need and i actually was just in malawi you know because obviously you got to inspect what you expect and making sure it's like good and i was looking at uh just one of the wells they were digging as uh you know that team uh water it just naturally does and i mean yeah we were just like land in malawi drove like three hours in the most remote direction ever there's like four villages in the middle um and all these you know villages uh i followed some people around i was like to see where they get water um and they were literally just going up to like this little pond they had like a well it broke and so it just kind of like uh the pipe would just pump out water and it would just like in the surrounding area it was very muddy and full of dirt and people were constantly getting sick and there's bacteria in it and i just i was like i don't believe this where these four communities are getting the water from i'm literally just like i was like show me what you do every day and like just a woman just filled a bucket up out of this like muddy water put it on her head i don't even know how she put on her head it was so heavy and then she just walked off and i was like that's real and they're like yeah this is where we get our water because we're so remote they don't have cars or anything and so then you know water aid right in the middle built a giant well dug down clean water you know because deep enough where it's filtered as the rain and stuff goes to the ground and literally just that well now all four communities have clean drinking water they're not drinking this dirt bacteria water you know the impact will have on their sickness their health even things that we overlook like it's not even just drinking it's also be able to wash your hands with clean water it's being able to you know just desanitize it or sanitize yourself and all those other things without mud water that has bacteria it's like life-changing and i've built over 100 wells and so i've seen this impact and yeah um like another example is when i was uh in kenya we built a well we did similar stuff before this fundraise like there's one village where we built a well where they were having to walk like it was an hour every morning to go to this little drip of water and then carry these heavy buckets an hour back and so kids were you know missing out on two hours of school boom we placed a well right in the middle of the village now all of a sudden these kids go to school more because they don't have to they save two hours a morning and it's very hard labor and it's just disgusting bacteria water and it's way cleaner and i mean we take it for granted but clean water changes every aspect of your life and so um yeah it's just a no-brainer i think it's one of the uh weight uh highest leverage ways we could like help change people's lives at scale and if we actually achieve this and can give two million people access to clean water i mean the impact that would have is unfathomable you literally can't even explain it and so i'm i'm really excited i hope we can hit the goal it's amazing man i mean i've i've donated to charity water and different water organizations in the past but not at this level so i want to make sure people go there teamwater.org that's it and you seem like you have a rich audience we have a leaderboard you know you can also see who's donated the most if you get that number one spot i'll love you forever we do have a rich audience yes come on if you're a billionaire what's 100 grand throw it over there and i'm gonna i'm gonna start the donation to inspire others and give you 25 000 oh let's go i was he didn't really i really thank you of course man that's 25 000 years of clean water to people in need really you know how crazy that is it's incredible man it's uh thank you thank you and it's like insane because like when um like i was telling like the stories when we were building wells like some of these wells would be only 15 000 and you know it would help over a thousand two thousand people and you know and then you set aside somebody to maintain it and for like decades you could literally just transform the entire lives like communities yeah save their lives you could stop people from dying stop people from being sick though they'll be stronger healthier they'll grow taller like every area like yeah even just this 25 grand is crazy anyways you guys get the point i'm not going to show too much well i want to i want to make sure i talk about it i want to make sure i remind you at the end let's go back to adding value to the words but i want to make sure you know i i'm taking action on it as well not just by promoting this right here exactly but also you know taking action because I want everyone else to take action.

47:23Whether it's a dollar or$100 ,000 or whatever you want to do. I'll take a dollar. I'll take anything. Beggars can't be choosers. Exactly. Donate a dollar. Donate something and share this video with someone that you want to see take action as well. Is this like an actual check? That's a check for you to take. Okay, well then you probably don't want people to know you're routing an account. Yeah, yeah. Well, we'll blow it out. I'll put it behind the fees. We'll blow it out. Don't forget it though. Whoever's editing this, like if you don't, he's going to get his bank account hacked. It's a real check for you to actually put in and donate.

47:52And I'll make a donation online when this comes live. Yeah, thank you. We'll figure it out. Exactly. Question about fears. Do you have any fear right now in your life? You've got so much success. So much, you know, so many people watching you. You've made so much money. You give a ton of it away. Season one of Beast Games is freaking the biggest show in the world ever. Yeah, we give away like$24 million since season one. You've got, you know, you signed multiple other seasons that you're working on. And there's so many other things you can't talk about that you're doing, but you're doing so much good.

48:28What is your biggest fear, Jamie? Yeah, I mean, obviously, fear of failure used to affect me a lot more years ago. Because I was, you know, I'm hiring all these people, especially when you're in your young 20s. And it's like, I see someone quit their job, relocate their family across America to come work for me. And I'm like, man, if I fail, like he or she's like low-key kind of screwed. Like I don't want to ever be in a spot where, you know, the people who bet everything on me and, you know, give their lives to my companies that I have to one day like be like, oh, sorry, it didn't work out. You know, so that I would say is my biggest fear would be that like I would mess up in a way where I do have to get rid of people who gave up everything to help support my dream.

49:09But, you know, at the same time, it is what it is. Like there is no guaranteed success. And so there is a non-zero chance I fail. And that's just part of the game. I'll do everything in my power where I won't. I work every second I'm awake. I always try to do whatever I think will be in the best interest of the business long term. But at the end of the day, no matter what I do, you know, it could happen. And so you just kind of have to come to terms with that. And I'm confident that at least like I if I were to fail now, I wouldn't look at it and be like, man, I wish I did more. I would have been I would be like, oh, yeah, well, you know, I gave it my all.

49:38And did the rest. Yeah. Let's start again. Let's go. and then what would you say is the downside then of being the most viewed human on the planet yeah it's uh well i can't go really out in public much or concerts or anything like that not that i care um but it is like uh one of the so the this is where it's hard because there's like levels to fame and i didn't really fully understand this and this is why like you know you see someone like who's just world-renowned famous like justin beaver and like ronaldo or something yeah but like Justin Bieber, like you would tweak out, you know, back in the day and you'd always, you know, be like, why?

50:12And I would see other famous people be like, it's not that bad. But the thing is that most people don't realize it's like, and I'll try to explain it through my experience. It's like, when I had a million, so right, I have 420 million on our main channel, but when you add, you know, we have one of the largest TikToks, blah, blah, blah. When you add up all our platforms, I'm closing in on a billion followers. And so it's, and like when I had a million followers across everything, no one would ever recognize me. Yeah, walking out the street, go into a cvs walmart no one knows right then you hit 10 million and now all of a sudden like people will recognize you right you walk into walmart you'll take a photo and it's so validating it's like look these are real humans you love it you know you're with your girlfriend and you're like oh the man yeah like that guy uh and maybe that's more around five million but they're like you know 20 million 30 million it starts to get pretty serious like you every single time you walk in any place that's public someone's gonna know who you are you're always gonna take a photo but it's still like the amount where it's fun it's like this is cool like i'm constantly getting validated at least in my case they didn't really do anything weird they wouldn't follow my car or like you know try to figure out where i live it was just like it was chill um and you think like that is what fame is and i think that's you know that's where most people that you think of that are famous right that aren't like a taylor swift or justin bieber they're probably around that level where it is kind of fun it's like yeah you take these photos people are telling you how much they love you it's great but then you have like 100 million followers and it's hard to conceptualize but it's five times bigger.

51:30But it's not just that five times more people watch your videos. A lot more people who don't watch your content now know who you are because they just see it in passing or people talk about you or now you're at the place where the media is incentivized to write about you. So you get just exponentially bigger. You're more actually like 10, 20 times your reach, even though the number is only five times bigger. And that's where it starts to be like someone asked for a photo. Everyone looks and they all recognize you. And now you have a line of photos and you're just like at a CVS device toothbrush, you know, and you've got to like these eight, nine people.

51:56trying to take photos yeah and people you know you're walking around a store and people no longer just ask for photos like seeing you is so mind-blowing to them that they film you and they're like you know they'll start live streaming or they'll just do the weirdest things they'll follow you out to your car and they'll like try to follow you home because i don't know people do weird things when they meet ultra famous people they'll like they say a lot more crazier things blah blah you're not everyone's your core audience so they're not as polite and um you know people docks your house people try to hack you way more it's all these things and like even like uh like little things like um around that subscriber level every drive-thru you go to people will film you it's like hilarious i don't go to drive-thrus anymore because like my people giving the order will yeah yeah which i always find very distasteful but weird yeah but it's also it's not like they're the highest paid people in the world so you know um you know if they got fired i don't think most of them care truthfully oh but it's like one of my last experiences is like i was going through i won't even name the restaurant but i was just going through i saw the phone and i was It's like, hey, ma 'am, I really don't want people to know what car I drive because it's like a thing.

52:55I constantly have to switch. Can we just talk, you know, like not film it? And she's like, that makes sense. Okay. And she puts her phone down. I give the order. You know, a minute later, she's coming back with her phone out, but also like 20 other people behind her. Oh, she's telling people, hey, he's here. Yeah, it's Mr. Beast. And I have to make like a split second decision. Like, I don't go now. You know, my car is going to be all over all the local Snapchats and Instagrams and people are going to know what I'm driving. And then it's just a lot of effort. I could go sub out my car. I kind of just did that.

53:20off like she completely just ignored what i asked and lied to me and then you see it on reddit and it's like mr beast is a dick he just you know drove off rudely and stuff and they never obviously put the full context and there's so many stories of that like someone else will pay for my bill at a restaurant so i won't get like a receipt or anything and um i mean i've learned my lesson on this i always ask for a receipt but one of the first times someone paid for my meal didn't get a receipt i'm like so i'm good to go and then wait just like yeah and then you see it on like the front page of reddit the next day no mr beast didn't tip so and obviously they conveniently leave out that someone else paid the bill and it's like oh one of the largest philanthropists in the world can't afford to tip and i'm like i mean i didn't get a bill i don't carry cash on me like how do you want me to tip you want me to just wave my hand and spawn some money and so now if like someone's like pays for my meal i'll just i just won't leave i'll just like i'm not leaving until you give me a receipt so i can leave a tip i just literally don't care but like you have to learn that like no there's no one teaching you these kinds of things that happen when you're famous and so like you just kind of like have to learn it all and like that's the kind of stuff that happens when you have 100 million subscribers and all this and then you have a billion subscribers or a billion followers across everything and that's what i was about to say and then there's a whole different level which is a billion which very few people on the internet you know how many people have a billion followers or subscribers only ronaldo i'm not at a billion yet i'm not probably like 930 million but yeah um so be there in the next month yeah ronaldo's the most followed human on the planet and i'm number two which is kind of crazy crazy man trust me i know you guys watching are like that doesn't make sense it doesn't make sense to me either but it is what it is so what is that like at that level of almost i was gonna say it's like you know um i mean one of the worst experiences of my life that i actually made me for like a couple minutes unironically want to quit was like you know i filmed all day internationally um like didn't have much sleep flew back into america and you have to do customs um and like the line is just like zigzag super long i'm like hoodie up staring at the ground like you know no one talked to me i haven't slept i'm like barely seeing straight like because i was so sleep deprived and it's just like one little kid looks up it's like that's mr beast and then all of a sudden it starts going up and down the lines and i'm stuck in the middle of the line it's not like i can go anywhere and everyone's just running up and down the lines and asking for photos and tugging on my hoodie and being like whoa what's your next video this is that i'm just getting like 17 people are talking to me at once as i have like this one hour queue in a line and i was just like i don't i can't stand this and i got to like because it's zigzag so i got the end of one of the zigzags and i called one of like tsa people over it's like can i please just like go stand over there like a pilot's going by can i just go the pilot lines anything and he's like no we can't do it as like little kids are tugging on me i'm like if man it was a woman with blonde hair i was like please anything like i'm dying like i i really don't know what to do and she's like oh well and so um then i just like went and hid in a janitor's closet i just had my friend hold my spawn line he texted me when he got to the end but you know i'm just sitting in this janitor's closet just hiding from a mob of people for like 45 minutes sleep deprived and i'm like is this really what i want like so it was pretty miserable and there's a lot of things like that that that's happens at that level and it's like everyone meeting you you know it is um a big moment for it is like it is the it is the most famous person they'll ever meet and it sounds cocky for me to say that but just statistically obviously it's true and so yeah it's a huge moment they try to extract as much value out of it as possible and it just makes you know um i like meeting genuine awesome fans who just take a photo say they like the videos and we talk for a minute but most people want to talk for like 20 30 minutes and it's just the problem that no one understands and i wish there's like training for the public on this is like i have to always be moving when i'm in public i stop moving it's a death sentence the crowds start forming um the photos line and i'm just screwed because the thing is once a line of photos start by the time you get through that line a new line that's even longer and it's i literally can't take photos with everyone and then now i i'm the head that ignored his fans and so i can never let a scenario where a line of five or six people happen you have because because then it blinks and so that's what i'm always explaining to them when people talk to the airport i'm like you got to walk with me i can't talk some people are like why or like my terminal's that way i'm like i don't know what to tell you but i gotta keep moving man i i can't stop and then they think i'm like being a yeah and like people don't really because they've never been or she's like understand what that what it's like uh and so it's hard because um you know i also like have to like the problem if you let someone else's parents take a photo oh man bro it'll take a minute and a half two minutes they don't know how to take photos well it's death sentence because if you're standing there posing for a photo everyone looks and because you know percentages of human humans alive watch my videos a lot of them recognize me and then the line forms so i can't let parents take photos i can't let other people take photos i have to walk and talk selfie yeah i have to do the selfie because the selfie i can do in 30 seconds and i can do while moving and i can control the pacing and not i mean and this sounds like crazy but this is this is just the truth or if not i'm going to be called an online because i didn't take photos with the people online in the line form because i stopped moving and i have to calculate all these variables when i'm in public um to or if not if i just didn't care like i would every day there would just be pieces on me about how i'm and so it's just like all those things you gotta worry about plus like everyone's trying to dox you like i'm always moving everyone's trying to dox your car everyone's trying to everyone will follow you like you know you take two right hand turns and a car still going take a third one take a fourth one oh it's still following me all right they're you know like so sometimes i'll have to just drive to the police station and then people are going to leave yeah and then when people are following you and their car they'll see you pulling the police station they'll be like okay i'll stop and so i know exactly where the police stations are in most the cities when i'm driving because i have to go there wait and then the officers are like what's going on i'm like oh just uh don't worry about it they're gone and it's like so there's just so many things where it's just easier just to work all day and not go in public number one we got to get you global entry so you can walk through security at tss at the i have that now yeah i've been needing it for so long but i couldn't even find the time to go to our local airport to get it because they make me film so much but i finally got it we got you global edge it gets you through quickly um number two since you're the second most famous person in the world not famous but i'd say most followed on social media because obviously taylor swift justin bieber yeah i mean okay the second most followed person in the world on social media you did a collab video with uh ronaldo yeah um did he give you any advice on fame success and how to manage all this stuff oh honest no i would have well first off i i want to say i was like to his team i was like bro I just need three minutes like I don't care if he's walking to the bathroom like he literally is just like practicing I'm sitting on the sideline he goes to walk to the bathroom I film with him and that's all I get I'll be happy I just like I know my fans like Ronaldo I'd love to just say hi to him and just film a little bit but he ended up giving us like two hours which way more than I wanted and then afterwards invited me to his home he was very welcoming very just awesome like did way more than I ever expected I don't I still don't know why you know because he is obviously very busy um great experience but no we didn't really talk about that it was just you know there's a little bit of a language barrier um sure um so you're super nice but it's just more you know general basic stuff talking about like football season i was talking teaching him a lot in his team about youtube and exactly that kind of stuff that's cool um is there anything you've learned from him just by observing him with this kind of the fame success i would say him the rock a couple other big celebrities my big takeaway is honestly they they made me feel um just more like they when i was talking to them they made me feel like i was at the center of the earth like the rock like was ignoring everyone that was tapping on his shoulder he was just really focused on me and i was like wow this guy you know if you gave him a hundred thousand dollar donation we played rock paper scissors loser had donated 100k to charity but it was like it was uh they're very attentive and i don't know they just have an aura and when they shine it on you you you definitely feel it like you can tell if someone's like acting and like oh this guy's a big youtuber i need to be nice to him or you or like they're really like um being genuine and Yeah, very present.

1:00:53And I think that's like, I don't know, I think that was like a really nice skill that I'd like to develop because I'm not always present because I'm always thinking about the future and stuff like that. But people can really tell. And I left meeting both of them like, whoa, that was cool. I feel really good. And I imagine that's what they do with most people they interact with, which makes them like them a lot more. Yeah, absolutely. You recently got engaged. I did. Congratulations. Thank you. I recently got married earlier this year. Wow. um what is the biggest lesson you've learned from recently being engaged yeah what has opened up for you from this experience and you know letting love in your life and connecting in a relationship in a deeper way how has that shifted your mindset your heart your everything everything yeah i mean one of the it changes you in so many ways like it just one of the ways i just never expect is like it's very weird because we track a lot of data i'm a data junkie i sleep way better when i'm near my fiance like if i'm on the road in a hotel or whatever my sleep is way worse than when i'm around my fiance and i've thought about it a lot and i think it's like just even 20 30 minutes before bed where i have a little less serious conversations help you know the activity level of my brain kind of go down so it's a lot easier for me to just go to bed because obviously if not i lay in bed and i just think about videos and ideas and so it's like countless things like that where i never would have expected it to be a net positive but you know we're not built beyonder stress 24 seven and constantly be working.

1:02:17Like you're supposed to have downtime here and there, but I, that's like, you don't have that. Like, you know, she allows you to do that. Yeah. So she really helps, um, which I thought was going to be a negative. And one of the reasons why I was, I was really afraid of like being super in love, like, ah, this is going to take me away from work. But I actually think it does make you more productive if you have, you know, occasional downtime, it helps you just stay more sane, helps you helps, or at least in my case, sleep better and things like that. Like, it doesn't need to be like five hours a day, but just like an hour or with her it's like this is a very beautiful woman i don't need to think about work and then you come out the other and you feel much better um so that was a net positive um and that was a good thing for the pie chart of life yes well it's just it's hard man when you have 500 people that depend on you i have i really have to justify every single minute of my life you know what i mean or and every person in your life yeah exactly because if not like what am i supposed to like if we have to fire 12 people am i just supposed to be like oh yeah sorry i didn't you know i didn't really care and sorry screw your family no it's like you know if we have to fire people like i want to know like i did everything i could and so i have to be very like on point with every little thing i'm doing like even in my relationship but but yeah it's a lot of net positive like that and i think she makes me a better person and i like i mean obviously i'm marrying her my fiance is great because she travels with me and she understands like i just have a very hectic life and you know she revolves a lot of her schedule around mine so we can actually like if she was just like no like i'm not gonna work around your film schedule it is what it is like when it worked yeah i would see her never what's the biggest lesson she's taught you then biggest lesson she's taught me a lot about the brain because she's a neuroscientist so she just uh we're just about life or anything like the biggest lesson she's taught you um I'm less it's it's hard I mean everything keeps coming to my brain because sometimes she'll just say something about the brain i'm like how do you even know that what's the thing you love about your fiancee the most uh i love that she always has she's always reading books she has a very large like desire to learn which i can't be around someone who's stagnant because of you know and so that's very one of the hottest things she does is read a book like it's like weird to me i'm sure like most guys don't relate to that and they would say something completely different like wear a bikini or this or that but in my case like i don't remember what her last book was uh but she's always learning she's just always reading it's usually like the most weirdest books ever um but when it's cool because she just likes likes uh learning and then the other thing that is weirdly attractive is we like a lot of the same content so it's like very frictionless like she watches the shows i watch and it's not because she's trying to impress me it's just that's what she genuinely genuinely loves so we watch the same stuff which is typically more documentary side like um i don't we watched something that joe rogan recommended like planet of the apes or not that there's like some documentary of chimpanzees deep in africa we loved it and it was so great i know so much about them and how they form groups and how they're like you know many versions of humans and how they operate in the hierarchy and i loved it and i could you know obviously she loves it too and so just always learning stuff like that i would say above anything else because i i love learning and if i was around someone who's like no we need to watch uh what are those like drama of housewives or whatever those shows are i i just couldn't i literally could not and um so it's great because it's very frictionless.

1:05:22Everything we do together, I would say it's just, I keep coming back to the word frictionless because it's so important to me because in the limited downtime I have, I don't want to have to make trade-offs and do things that I don't want to do. Everything we do together and everything we bond over, we both deeply enjoy, which is what really makes me feel like I hit the lottery. Because obviously, she's very beautiful. There's a lot of beautiful women in the world, but to have someone who is beautiful, that has a lot of traits that make me a better person and is very frictionless, that's why I'm like, okay, this is like one in a trillion.

1:05:47That's beautiful, man. There was a great documentary about you on YouTube. I think it was like three or four years ago. And I encourage everyone to go watch it because it was really cool sharing your backstory. And I know your mom's a big part of your life as well. And she really kind of raised you and helped nurture your development. What's the biggest lesson your mom has taught you? Oh boy. Well, I mean, a lot, especially early in the days, you know, I, it was me and my mom and two of my friends. So once I started making some money and she taught me about taxes. She taught me about this or that.

1:06:20It's funny because me and my mom just grew up with completely different worldviews. Like obviously for her, it's you go to college or you're poor, right? That's what she was always taught. She went to college and she worked in the military for 20 plus years. And so she was very like, she was even the warden of a prison overseas. Like she's like very successful, but very by the book, obviously because she's decades in the military, follow the rules, this or that. You're like, break all the rules. Exactly. And so we were polar opposites of just wavelengths and the way we see the world. I mean, it couldn't, especially when I was younger, couldn't be any more different.

1:06:51So, truthfully, there was a lot of friction between us constantly because, like, me not going to college was, like, basically saying to her, like, I just want to be homeless. Like, you know, you're going to be worried about me forever. And, like, me wanting to take all these risks is, like, crazy because, you know, my parents were over-leveraged in 2008. And so they lost everything. And she's been – they literally had to file for bankruptcy. So she's been through bankruptcy and she knows like if freaking sucks and she's been at rock bottom. So seeing me, you know, when I start making tens of thousands of dollars a month, spend it all every month and just keep going all in.

1:07:20She's like, no, no, you're going to end up like we did. And you don't want to go through. So every step of the way for, you know, 10 years, I don't want to study. I don't want to do this. I want to chase this dream that your brain can't. It's like the equivalent of you saying you want it to be or you having a kid and your kid's like, I want to be a professional lion. You're like, what the does that mean? but that was the equivalent of me telling my mom i want to be she doesn't even know what youtube is me being like i want to be a youtuber like it's literally the equivalent of your son going i want to be a line like it's like she her brain physically couldn't compute what i was saying and so we were so far apart um she thought you'd be broke and pouring on the streets she just she couldn't even under comprehend what i was thinking like and then um and she didn't want me to go through a lot of the mistakes she learned and blah blah but eventually after you know many many years of it many many years of me saying i'm gonna do this and then it happening and the you know And then she just got to the point where it's like, you know what?

1:08:08I just trust you. And that's when our relationship got probably 100 times better. And I don't blame her for it. Like, I think 99.99. I think every mom in the universe would have probably handled things much worse than her. You know, because we had tons of money growing up. And everything she was saying is because she wanted what was best for me. It's not because she was trying to hold me back. But there was some turning point where it went from, like, her basically crying because she was like, please i don't want you to like go bankrupt to like it just switched and she was like she would just start saying i trust you i think there's a little deranged but i trust you and i'd be like let's go let's get it yeah like there was one point where she was like so worried about it because again she went through bankruptcy that she like took uh ten thousand dollars and hit it it was in my name it's like she stole it but just in a bank account i didn't know about because i don't really have access to my bank accounts because it's too much time and i just like i just go how much money do we have and she just tells me especially when i was younger and she just did that as like a rainy day fund so my son's never actually homeless and then i like eventually found out about it and i was like oh that's perfect i can like uh spend a little more on this next video and i mean i've never seen her cry more than that she's just like you can't take this like this is i need this money so i can like sleep at night and know you're good and like my brain didn't register any of that because like i'm just like what do you mean money means to make videos and i'm like 21 and like i don't i'm like why would we save money we can make better videos And I eventually convinced her to give me the money so I could go put it into videos.

1:09:30And it's like, it was crazy. I wish we had that kind of stuff on camera now that it's over and we have a great relationship to laugh at. Because it was like, it was pretty crazy. So what would you say is the biggest lesson that she taught you through kind of your whole journey so far? I mean, just that, you know, parents have different world views than their children. And, you know, just trust me. You know, I guess really that. I mean, obviously, I don't know why. Like, I don't remember much when I'm younger. Like, my life in my head really started when I started making YouTube videos. Before that, I don't really remember much.

1:10:03So, I'm sure there's a lot of stuff. Obviously, she's my mom. Tons of stuff she taught me. But I don't know. Like, all my memories are just making content, which is not a good thing. I think I might have Alzheimer's or something. Something's wrong with my head. But it's like when I try to go before 11, it's like kind of nothing really exists. Well, you should say if you're mentally more healthy, you would be less successful, I think. Right? Yeah. I have a brain that I think is conducive to being more successful. He's driven for success. But I'm very weird compared to most people. Obviously, I hold it back, and he's also a very successful man, so it's a little easier.

1:10:38But yeah, especially when I was younger, if I tried to have a conversation with a typical average person my age, it would just fall apart very quick. I'd just be like, South Park, okay, can we talk about something fucking important? do you uh do you see yourself wanting to be a dad in the future sometime yeah yeah 100 i love mentoring people and helping them and it would be so awesome to have a boy or girl and just be able to mentor them into whatever they want to be successful and that would be a lot of fun just not anytime soon because i don't i don't have time so i want to be a dad when i could but you didn't think you had time for a girlfriend yeah a fiance yeah you didn't think you had time for that yeah but this is a bigger life better yeah but this is a bigger bag because it's not like after a year from like oh i don't have time i can throw it away of course of course i want to be sure so it'll probably be like at least another six or seven years because yeah like i don't want to have a kid and then not be present you know yeah because then what's the point why even have a kid if i'm not gonna be well in six or seven years i don't think you're gonna slow down i think you're gonna have like this massive enterprise i don't know bigger i do know for a fact i'm not having kids unless i think i could be a good father and right now factually i don't even have enough time some months to like sleep so i just would not be a good father so whenever that inflection point hits i'm gonna start popping them out yeah okay and she's cool with that waiting five six seven i mean as of now yes i'm sure as she gets older she's gonna be like let's do it now let's go you know the first year they're just figure it out they just poop who cares yeah exactly you'll figure it out either way you know you'll be ready either i want a lot though i think that'd be fun really yeah how many kids like my as long as i'm having fun i would crank out a bunch really yeah because it'd be like it'd be fun hopefully they have my level of ambition they want to be successful it doesn't have to be in business whether it's basketball baseball painting bowling balls or business like i would just love to you know make them the or chess i don't really give a shit what it is but i'd love to make them like the best version of that because i would have you know basically spent 20 years of my life just obsessing over how to become the best in your craft and then to be able to just funnel that have you ever read the the how to raise a genius like uh there's this guy who had uh i think it's three girls and um before they were born he was like how could i objectively measure whether or not you know i trained them to be good at something And, you know, a lot of things, there's randomness, you know, basketball, well, what if they're too short and that's out of their field?

1:12:46And so he landed on chess because it's a very objective game. And from a very young age, you know, he used all these theories. He was like a college professor on how to, like, make someone exceptional at something. And he did it at a young age. And one of them ended up being one of the only females to ever be, like, one of the top 10 chess players in the world. And they all became, like, I think all three grandmasters. Don't quote me on that. Very exceptional chess players. And the more important thing is they have a great relationship with their dad. and now like they're older in their 20s and they're like yeah our dad didn't make us do anything we didn't want to do and he talks about how you make learning fun and all this other stuff um and he was like three for three and making exceptional chess players which proves there is a way you can raise someone to be very very successful by putting your knowledge into them without it being torture and making them hate you um and so that was really cool for me to read because i'm like okay good because i really want to i really enjoy mentoring but i don't want to like but you hear the stereotypes of like yeah well dads force their kids to be good at something they don't want to and they end up presenting them but he clearly laid out a playbook where you could and so that's where i'd also love to obsess over more because like that would be the best version for me is like if i could find their passion at a young age that they want to do and then whatever the hell it is make them the best in the world at it you know that that would be a dream country and them still appreciate and love you exactly well maintain a good relationship like i don't obviously want to push them to do something i want to do so video online i can't remember for his Noah Kagan, a buddy of mine, that's another YouTube guy.

1:14:09I think he was interviewing some billionaire. I think it was him interviewing some billionaire. And he asked this guy, what's your definition of success like later in life? And you're like 60s and 70s. Yeah. And the guy said, being able to be successful in your business and also have your kids want to be friends with you. That is success to him. And it sounds like you want to make sure that you start your family, start having kids when you can be more present, when you can pour into them, yeah time talent and i would add one more layer because if you look at a billionaires are very successful people you know um yes they're very successful but how many of them are relatively fit jacked while doing it and then how many of them are relatively fit slash jacked and have a good relationship with their family it's actually like that's real success is actually checking all three boxes you know and that's you know sometimes i will talk to someone who's very successful but they're really fat and they're having heart issues and all these other things and you know it's your choice but just obviously objectively health wise it's not you know good to be obese it factually will shorten your lifespan and you know and they don't have a good relationship with their kids and you know we'll be talking about money and i'm like that's cool but i would respect you way more if you're in good health and your kids didn't hate you yeah and it's something i can't not observe and so when i do meet people who are fit and successful or um i mean i've only met like a couple who you know hit all three yeah hit all three i'm like that's when i'm like wow you like really figured it out because that's that's not easy you know hard yeah like anyone can throw 20 30 years of their life out of business and eventually succeed like i don't think anything i think the biggest reason why i am where i am now is like i would say factually of the tens of millions of youtubers in the world none of them has spent more time thinking on their youtube channel none of them have spent more time working on their youtube channel and none of them are more obsessed about their youtube channel than me i would just say factually whatever the number and spent more money yeah sure but the money you could remove that because other people can't control how much money they spent but they can't control those three variables and i would just say out of let's just pick a number it's tens of millions let's say it's 40 million out of the 40 million creators on the planet there's just factually not a single one that has put more time more thought and more effort into their channel than me like i will die on that hill and so you know obviously that would naturally be conducive to success and so like you anyone could do that in business but to do that in business while also raising your kids well where they like you and you know i do they're becoming successful while also taking care of your health and body maybe not mental health i don't value that one as much but at least just physical health so you can live to be 80 90 years old like that's where you'd have my like i would bow to you i'd be like man yeah you got it you figured it out yeah it's hard well it's cool that you're really excited to obsess about your business success about growth but also you want to wait until you can make sure you also pour into your kids in a beautiful way yeah because a lot of entrepreneurs don't think that way i think they're just like focus on their business and like kids come second i think not all not all then i would be like why have kids i mean obviously the business will still be first but that's uh that's where i like what jeff bezos says it's not work-life balance it's work-life harmony and you know integration all that stuff exactly ideally they come along with filming trips and we just figure out a way to like make it all harmonious where i don't have to choose either or and they love what i'm doing and it just like works out yeah i got a few final questions for you jimmy this has been powerful and really inspiring um one of them is again in in about two months.

1:17:18In two months, there's going to be a video that comes out. October 4th. Yeah. That you filmed 10 years ago. Yeah. And maybe you know what it says. Maybe you don't know what it says, where you were speaking in the future to your future self saying, I hope you have this. I hope you're at a million subscribers in five years. I hope you're doing YouTube full-time and making money in 10 years. And your younger self spoke into existence what you've created times a million, right if you were able to film a video right now oh god and and maybe you've already done this but if you haven't this could be a video clip that you upload for 10 years in the future for 10 yourself you're 37 yeah it's october 4th 2035 yeah what message would you say to yourself 10 years in the future that you hope about where you're at um oh there's there's a lot here i mean one thing for starters it's funny we haven't even talked about feastables like feastables we do you know about the ethical sourcing and stuff we do with feastables yeah yeah and so you know i really hope um by then it uh so for our chocolate brand i started selling chocolate usual snack but then i uh looked under the hood and i realized there's a lot of child labor in west africa which is where a majority of the cocoa for chocolate comes from it's like 70 percent of cocoa comes from ghana and kotabar and uh 46 percent of like households that have children those children work in child labor on cacao farms it's like crazy there's over 1.5 million kids in illegal child labor over there and i was like hearing all that i was like okay well surely there's like a supply chain where i just pay a little premium and i don't have a little kid working on my farm like i'd rather not get rich on the back of a 12 year old working on a cacao farm and everyone's like no it's not possible and i'm talking to all the biggest suppliers and all the biggest child companies they're like no it's just if you want to sell chocolate you use child labor it's just kind of how it works and i'm like that seems ever like uh does that seem fair yeah I was like, everyone in this boardroom, you're all just like, that's like a consensus and you just don't even care.

1:19:13And it's like, no one really cared. It's like crazy. They're all just like, it is what it is. Like, it's, you know, one of the laws of thermodynamics. I'm like, okay. So that set me down a rabbit hole. And that's why we pay all our farmers a living income reference price and blah, blah. I mean, I could talk about this for hours, but we use fair trade, certified beans. And we have people routinely audit, remediate child labor on our farms, you know, blah, blah. and um so it's i mean i i don't know of any other chocolate company in america that's more ethically sourced than us and so my big goal right now with feast was to get it where it's doing a billion a year profitably while being ethically sourced because one of the things a lot of these bigger chocolate companies fall back on is like well yeah you can ethically source it when you're small but you know yes scale yeah we sell a billion chocolate bars a year like bro that's that's different so um you know i need to get scale but well and then they'll be like well if you did it scale wouldn't be profitable we have fiduciary responsibility blah blah all these excuses so now we got to be profitable and we got to do it'll be an ethical source and then it's more powerful because then i can go to and be like no this is factually possible you just don't want to right but right now they hide behind the complicated veil if it's not possible it's not like oh if you guys just paid an extra three cents a bean or whatever a metric ton whatever the conversion is um you know these kids are there's literally no option so they're able to hide behind the ambiguity and you know they're not incentivized to set it up and fix it themselves so i really hope i could uh build that and build a way where you know if we really nail it on feastables where one day we can help other companies source their cacao through us and just be like yo like here it is it's like a thing you're choosing not to but just so we're on the same page it's not because you can't you just actively are choosing to use child labor because you're a cheap you know and be able to like look a chocolate executive eye and say that that would be awesome but i mean it's obviously a very complicated thing and um because you're talking about like there's hundreds of thousands of farms right it's not like like some a lot of these are family-owned farms and smaller it's not like there's like you know a thousand mega plantations and so it's like very granular very boots on the ground very and you have to trace it and then there's all these other things like so we we work well like i did masterminds on youtube when i got into this i was like okay who are all the people in the world that are you know uh ethically sourcing cacao the most started doing masterminds with them one of the top ones is tony choccoloni a lot of people in europe have probably heard of them they that's where like the the three things we do like that's what they do and that's where i learned a lot from like i wouldn't be anywhere near as far into ethically sourcing as i am if i didn't meet them and um like one thing they they do which we do because we have a joint supply chain with them because at the start it's much easier just to use their supply chain um is they literally will scan the size of the farm and because since we pay the premium for ethical source cacao neighboring farms will go throw their cacao with that does have child labor in like the bins and stuff to get the premium and like people would pile it so they literally track the radius of the farms they work with or we work with and um and then if they submit theoretically more than the maximum yield is physically possible per a hectare then like that sets off a red flag like that's how in depth we're going and it's like yo like you literally couldn't have grown this much like just tell us like who put cacao in here like it's just like we can't take this you know and so it's like going that far where no one in the world would even know like you could just turn a blind eye a guy submits three times the theoretical yield of a farm who's gonna who's even gonna know that you know what i mean who's gonna go measure the farm see what the output is and then know that this farm you we could get away with it but that's like how granular we're going um and so it's not it's no joke it's a lot of work but hopefully you know four or five years from now

1:22:37in 10 years then what do you predict for feastables and your youtube channel well yeah that's where with feastables yeah i hope we hit those three metrics i hope other people are using or you know we're helping other people ethically source their cacao but it's just not stopping there i mean there's so many things i want to do like obviously i want to hopefully we have like dozens of hit shows that aren't just mr beast you know like our own version of the voice or shark tank and a bunch of other unscripted shows that eventually we move into scripted shows because um yeah our media division needs to keep growing year over year feastables grows year over year um and another i mean this would take me hours to answer another thing we've been working on recently is there's no way for like large brands in america to like deploy capital like large sums of money into brand deals for creators.

1:23:19Everyone knows like, instead of buying an ad, like a YouTube ad that's skippable or an ad in different platforms in the middle of the video, it would convert much better just to pay the creator directly to promote your product. But if you're a big blue chip brand that deploys a hundred million or whatever, your budget is - Go through an agency and this and this. Yeah, but even then there's no agency that can do it at scale, right? If you wanted to, if you're one of the brands that spent a billion a year on advertising, you want to deploy, let's say 75 million in a single year into brand deals with creators, you literally can't do that right now.

1:23:46especially if you wanted to actually reach a certain target and demo so you wanted to reach women between the age of 20 and 30 right you're not buying my video right and once you get after the top 10 creators like brand deals start to fall down to like 100 grand and so like that would be whatever 700 brand deals and that's but most of them would brand deals would end up being 20 30 thousand dollars or whatever and so you're talking about facilitating thousands of brand deals a year there's no cmo there's no agency that can handle that kind of throughput at scale especially not even for one company now if you had multiple ones and so that i think is a very important thing because it'll allow creators to make more money which i'm very passionate about it'll also allow big brands to do just get better roi on advertising and reach this new frontier because are you going to build a platform yeah so that's what we've been working on and i've already started facilitating and so i think that will be one of the bigger things we do yeah because it's it's just a no-brainer every cmo i talk to that has these giant nine-figure budgets wants to deploy figures into creators yeah they can't yeah or they do and it doesn't convert well because it's not data backed and so tracked yeah and so we um yeah exciting yeah so it's multiple other stuff like that like i i love building businesses and i love making content those are the two things i exist on this plan for and so hopefully the youtube channel is doing better than it is now we have a bunch of hit shows and you know we leverage that attention to you know start a job or get grow festivals get kids out of child labor you know grow whatever our creator marketplace ends up being called and we're helping creators make more money and brands to play ads more efficiently and just it's like ideally like four or five or six businesses that are you know hopefully doing over a billion a year each and they're like net positives and they're growing year over year.

1:25:12That's amazing, man. Okay. I have four final questions. I'm going to try to get through them fast for you. I know you got to get some sleep, man. You've been doing all day. Let's hit it. With all the impact you've had on all the lives over the last decade and the people you're serving specifically through Team Water and all these different things, is there a person or a moment or a memory that hit you the most? You mentioned you saw a woman walking with water like an hour was there like someone that you gave a thousand ten thousand a hundred or you impacted in some way yeah that you're like wow this really i remember this one because you can get kind of not numb yeah but you do so much good yeah very much that everyone's like you're amazing like oh thank you changed my life but is there one person or a family or a mom or someone that you're like who is blind who saw that you're like wow this really touched me is there one of those memories you have um it's definitely or not bro we've done so we've helped so many like literally tens of thousands but if i had to pick which is very hard um it would probably be when we built wells in different countries in africa because those are like water is just so essential and like and like i said before like if water has bacteria and stuff it just affects their lives so much and sometimes like building the wells really isn't even that hard like you bring the machine out you dig it down it's like 15 20 grand you could just like if you put it in the center of multiple communities like you can fundamentally change the entire future of thousands of people and especially if you set aside some money to maintain it so if it starts to rust or go bad there's like a thousand dollars there or um what you know or what we do with some of our partners is like we uh will help them set up like a very very very and i don't know if this is what water it does but just with the partners i worked with before small tax where you know every time you use it it's like like less than a penny but then that you put that money in a fund so if there ever is repair issues then the village can take care of itself and like you get it we're self-sustaining so then if that well is actually there for 20 years i mean that's like you just you literally can't state the kind of impact that would have um so yeah i would it would say when we build wells in africa or honestly the stuff we're doing in ghana with feastables because it's just uh you know even like one of the things we're working on now like because i mean there's no stone we won't turn over is uh there's some data that shows um like i was looking at school attendance data you know in ghana and kotavar and um when you make sure i say these stuff to accurate like when you do a school feeding program there's one school where every monday wednesday and friday they'd give the kids a free meal and it's not like it's high quality it's just like you know nourishment yeah and like the attendance on monday wednesday and friday would be like 40 percent higher than tuesday and thursday because parents would know hey if i send my kid to school today at least they'll be fed and so you know with some of these because we're doing everything we can to get kids off the farms we we also we set up feeding programs at certain schools near our farms where it actually lowers the child labor rate quite a bit because if the parent will way way more higher probability of sending the kid to school they know they're going to get at least one meal when they go there and like one school when they heard that we were going to start a school feeding program like the weeks leading up to it like over 100 kids enrolled just because they heard that there was going to be free food there and because it's like a community that farms cacao most of those people kids were obviously if they weren't going to school they're working in child labor on farms because that's just what the community does and so um that one also is pretty crazy because i see these kids in school and learning and it helps break like the cycle of well if they never got an education they're just going to do what their parents did which is they're going to work on cacao farms and if not seeing changes farmers make less than a dollar a day on average because big chocolate is very cheap and they'll pay much and so you know if they don't get this education they're just doomed to making less than a dollar a day and it's like pretty brutal but then you know you you know you do the things we're doing for ethical sourcing plus you start a school feeding program and that fundamentally like will change their entire life.

1:28:57You know, if they have education, they can get a different job and something that, you know, pays more and blah, blah, blah. Um, so I'd say it's a tie between those two things. Okay. Cool, man. Change your lives, man. Um, what is the thing about you, Jimmy, that most people don't understand about you that you feel like you wish they knew more about you? Something maybe you feel misunderstood about or wish they, maybe something you don't talk about publicly that you wish people knew more about you. that's a great question um i wish people knew more about i mean uh we talk about it a lot in this podcast but not everyone watches the podcast i do obviously 99 of my viewership just watches my videos yeah um and i would say i don't think people realize just how hard it is to do what we do i mean it is non-stop all day every day um like there's there's a reason why no one else does what i do and it's because it's hard it's really really hard it's like especially most people once they make a couple million dollars they're like i would have worked that hard like i'll keep working but like i'll enjoy my weekends i'll i'll sleep nine hours every night i'll like be happy like and that's where you notice like an effect where like creators will go like this like exponential growth and they'll kind of teeter off because it's like all right like those are the people who are particularly money driven and then once they start to come into that money and they hit their number they're like why am i going as hard they're not they weren't doing it because they loved it or because they wanted to win or blah blah um and so it's like uh yeah it's just like getting here was just an unfathomable amount of work i gave like i didn't do parties i didn't i mean i just work it's just what i do and um i think people like i mean it's quite literally every second i'm awake i'm thinking about i mean it's like jensen said i'm either working or i'm thinking about working right and like it's literally that and it's that over a very long period and um but on so yeah i don't like think people realize just how much effort it took to be here like you don't um just lock into it like a lot of people will say it's luck but it's like was it luck that i spent a thousand days in a row analyzing my videos perform better than others you know what i mean like because i feel like if anyone actually did that with like actual intensity and purpose they would have they'd be successful yeah exactly so a lot of things that people say are luck because i get that all the time especially from people who don't really know how i got here um i'm just like well i mean point to one person who's put one tenth of the amount of time into this that i have and didn't become successful like you can't you know i'm like it's like uh the saying is like uh it takes 10 000 hours to master something but i i think the saying should be it takes 100 000 hours to master something because like what is 10 000 hours if you do 10 hours a day for 365 days that's 3600 hours in one year so you're saying it just takes 10 hours a day for three years to master something no you could do something 10 hours a day for three years come out the other end i did it took me seven years before anyone started watching my videos it's not 10 000 hours it's like i mean to be a little more reasonable it's probably more like 30 40 000 hours you know i mean like don't be there's a world before i'm 40 where i'll be 100 thousand hours deep into this you know what i mean and like no one else in the world will be able to say that about their youtube channel and creating content so um yeah but on the flip side i think that's just how i'm wired and uh i also don't think that kind of mindset works for everyone like you know there's like people who for whatever reason we're just like our brains are like winning is the purpose of life and winning is fun and winning is why i'm here and i have a brain like that but other people obviously it's not and you it's fine so don't if that's not your natural mind state you can't force it but yeah is it you know when you say winning is it more about winning and having the biggest channel and platform or is it more about winning making the most money is about winning making the most impact on people is about all of it combined that's the thing everyone tries to this is what you'll see especially with public figures everyone tries to boil their motivations down to one single thing but we're not simple creatures you can be motivated by multiple things and so and when i say this it's like it's like weird to some people i don't know know why like this isn't said more but everyone would be like that person's motivated by money but then if you dug deeper on the surface you'd see no actually they're motivated by money yes but they also want money so they can take care of their family they can spoil their kids so they're technically motivated by money and family and they're motivated because you know this gives them purpose like if not they feel depressed when they're not working then you'd be like well actually they're motivated by like six things but no one ever goes that person's motivated by six things and we all like to simplify it like this so for me like yeah winning is obviously having one of the biggest channels ever it's also being able to you know a lot of my friends and family work for me.

1:33:08It's being able to take for them. It's being able to take care of them. It's being able to take care of all my employees. It's being able to do something that is mentally stimulating and challenging. I could go on and on and list 30 reasons why. But the thing is, all 30 of those things point back to winning. Winning allows all of them. So yeah, but I'm sure some people will hear this and go, okay, he's just motivated by money. Oh, he just cares about numbers. Yeah. That's a lot of things. Many things. There are something you said earlier that I know you're really passionate and excited about, which is Beast Games.

1:33:34And it was a massive hit. It hit all these world records most viewed show ever on amazon all these different things biggest game show or cash prize all these different things right and um you crushed it and yet you lost money yeah you lost money but you learned so much yeah what was the biggest lesson you learned from season one that you're gonna take into the next few seasons yeah so yeah like he said beast games is our uh reality show where we got a thousand contestants most contestants of any show in history double what anyone else had learned why it's a lot to manage that kind of people largest cash prize in history largest sets in history we're just like what if you make a reality show but just everything like we broke almost 50 world records so like but everything is a world record people loved it resonated but um yeah it's like uh for the show we built a city like we literally went to a field it's nothing built the city it's crazy so i learned a lot about building cities obviously i had never built a city before so there's a lot of wasted bathrooms you need this yeah exactly and um even little things like uh there are things that were out of our control like when we were filming in toronto there was the worst rainstorm in seven years and so that cost millions of dollars to fix because it was just like the sets were flooded even our ones inside the studios the water level came up so much that it went in the studios and blah blah so there's stuff like that out of your control but then there's stuff in your control that i'm just ignorant on like building a city some of these sets were i mean just monstrosity like we were like one of our sets was over 10 million dollars you know holy where we had a thousand trapdoors uh at the intro they all drop in yeah because that's the world record for most trapdoors ever on a set the world record for most towers on a set the way it looks like world record for most people eliminated in a single episode we gave away the most money in episode one ever it's a bunch um and so obviously learned a lot about building a thousand trapdoors and things like that so uh just because there was so many things that had never been done before it's just kind of like you don't really know what could go wrong until you do it so we learned a lot of lessons And I think hopefully season two, I don't know, just cut it out if they tell me.

1:35:30I think I'm allowed to talk about it now. We just wrapped filming season two. Obviously did not lose money and did a lot better job because, you know, we learned our lesson. And yeah, but it's, you know, if you're. What can people expect for season two without without giving away? I can tell you off the bat. And season one, we there is a little too much randomness. Like there are some games where, you know, it's, it's not the best person moved on. It's like, it was a little bit of luck. People didn't like that as most people were fine with it, but the people who complained were like, you know, I would want to see the person who wins the largest cash prize in history, be the person who deserved it.

1:36:06Not a person who got lucky in a couple of games. So we made things way more skill-based and then it took like four episodes where you really, cause we had a thousand people where you really got to know and get invested in people. Whereas most shows like that's what they do. Right away. So instead of, we have less contestants, and this time we're just way more focused on having you get to know them and get attached to them earlier, which is kind of obvious in hindsight. So honestly, those are the two biggest things. We're just more skill-based, getting to know the contestants more. And besides that, people loved it.

1:36:36Wow. Season two is going to have more money, I'm assuming, too. You probably can't say, but there's probably going to be more money. There's a lot of money given away. A lot of money given away. And did you learn some things for season, hopefully three, four, five? Yeah, exactly. I mean, just like our YouTube videos, you could go back and watch all our videos in reverse order, and you'll see every single video something improves. Every time you make a piece of content, because there's no such thing as perfection, there's always stuff you can learn. This is a question. We asked you what 10-year-in-the-future self would tell you.

1:37:04What you'd tell your 10-year-in-the-future self. Yeah. But I'm curious if you get to win at every area of life for the rest of your life, and you get to live as long as you want to live. But for whatever reason, it's the last day on earth. and you've achieved everything. Every dream that you've said you want to accomplish, it happens in the future. Okay. Friends, family, love, kids, money, success. It all happens. Okay. But for whatever reason, on the last day of your life, way in the future, all of your content is erased. Oh God. Hypothetical. Oh, you're gonna... Hypothetical. Okay. And no one has access to your content anymore.

1:37:43But you get to leave one final message, one final video that they would have access to. And you get to share three lessons to the world of everything you've learned. It could be about money, life, business, anything random or meaningful, whatever. What would that final video be with three lessons? I wouldn't even make it three. I'd just make it one, which I think most people need to prioritize more. And it's the reason why I am here. It's what we talked about earlier. You are who you surround yourself with. The five people you talk to the most are going to determine how successful you are, how unsuccessful you are.

1:38:13they're like i went through a stamp where i had a couple friends who were into cars i bought like a bmw i i hate cars i ended up selling it like why am i doing this and i'm like wow it's just because people are around we're just talking about cars a lot and then i ended up thinking that was cool i was an 18 year old and you know that i'm 20 i'm like why do i own this like i don't care and it just showed me like wow it really i'm very very much influenced by the people i'm around oh we all are i'm just very cognizant of it and i notice when i'm around people more and more i start to use some of the vocabulary i start to you know people and we're on like a really long shoot it's like day eight you know we're 14 hours in and everyone around starts complaining i start to complain i start to get in a headspace where it's like this isn't fair this is what i want to do but if i'm around people who are like yo let's get it people are gonna love this stuff or filming great content i'm like let's go like you're not gonna outwork me bring it on and so it's just like really pay attention to who you're around and like just accept that they will determine how successful you are and and if you know you're cool with being as successful as your five friends that you talk around to the most then you're good but if you want to be an overachiever, it's just not going to happen.

1:39:12Like if I didn't do that mastermind with five other obsessed freaks, and I just hung out with five people from my high school, I mean, I would have 5 million subscribers. I might be a fraction as successful as I am. It's literally just as simple as that. Choose the people you surround yourself with wisely as a mastermind of trustful individuals that support you and elevate you. Support and elevate, but honestly, for me, the big thing is surround yourself with other freaks that are obsessed. Obsessed, obsessed obsessed if it is if what you want to be in life this person thinks about it all day drinks about it every night talks about it non-stop then you got like they're helping you but you're also helping them it is a mutual beneficial thing like um and if you find the four most obsessed people in the world that you can get your hands on on that topic and you talk to them every day and you're around them constantly there's just no world that the version of you that does that is not exponentially better and further along two years later theoretically than the version of you who isn't i mean it is a monster of a difference and there's no doubt in my mind And it's not a thing that requires money.

1:40:07It's not a thing that requires to have a rich father or anything. It is a thing that is fully in your control and you just got to make it happen. You control who you're friends with. You control who you hang around and you control if you're constantly leveling up that friend group or if you just stay content. That's it, man. Yeah. I want to acknowledge you one more time before I ask the final question and make sure everyone gets, I'm not going to show the number, but make sure you donate right now. Team water. Team water.org. Let's go. What did this drop? So I'm going to be refreshing the new donations.

1:40:32I better see your names. Let's go. You guys are rich. I know you're rich. Exactly. So make sure you make a donation, teamwater.org. We'll have it linked up everywhere. Use the hashtag teamwater, trying to raise$40 million to access for 2 million people to have clean water for decades to come. And again, I want to acknowledge you, Jimmy, for caring deeply about human beings. I know you get a lot of criticism. I know there's some people that are frustrated by your work style sometimes or your obsession for greatness and like your demands that you have on people. I know there's people that, you know, get frustrated with that sometimes, but you are doing so much good in the world.

1:41:11And I want to acknowledge you for just constantly being driven to create content that serves people. Constantly driven to elevate other creators and empower them to get donations for causes as well. Because a lot of creators don't think that way. Yeah. So I'm grateful for you leading the way. I'm grateful for you. This makes me so uncomfortable. Thank you. I'm grateful for you donating your money and caring enough to give a lot of your money away to people. And it's really cool, man. I hope that you do more of this. And if I can support and School of Greatness and Team Greatness can support in any way, reach out to us.

1:41:48We're a resource for you as well. Obviously, we're not donating as much as you are, but we are here to serve the best way we can for the rich people that watch us. Yes. Yeah, you're donating, you know, more than you know by telling these guys. Exactly. Oh, there's some billionaire watching this that's going to give 100 ,000 years of clean water to people in need. Let's go. I want to see who does it. Okay. And with that, I have one final question for you. All right. Final question. Final question is, what is your definition of greatness? What is my definition of greatness? I mean, it's what we said before.

1:42:19Can someone be successful while being fit and having a great relationship with their kids? I mean, if you have all three of those, really, what else is there? Yeah, that's great. Or I guess I would change it from kids to family. Great relationship with your family. I guess fit to just overall healthy. It's more than just fitness, blah, blah, blah. And then, yeah, successful. Make sure to follow MrBeast on YouTube and everywhere MrBeast is. Donate. Jimmy, thanks so much for being here. Yeah, thank you for having me. It wasn't as good as the first one, but we'll take it. All right, I'm taking this check.

1:42:49No tasting vaccines. That's good, man. I'm kidding. I have a brand new book called Make Money Easy. and if you're looking to create more financial freedom in your life, you want abundance in your life and you want to stop making money hard in your life but you wanna make it easier, you wanna make it flow, you wanna feel abundant, then make sure to go to makemoneyeasybook.com right now and get yourself a copy. I really think this is gonna help you transform your relationship with money this moment moving forward. I hope you enjoyed today's episode and it inspired you on your journey towards greatness.

1:43:27Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad-free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you if no one has told you lately that you are loved, you are worthy, and you matter.

1:44:06And now it's time to go out there and do something great.