How To ATTRACT Your Dreams With Your Mindset & Live Your Full Potential

20:59And the practice you decide now, not in the moment. And then you've got to have a lot of repetition around it to start to change. So like for me, one of the things I realized in myself that came from my childhood is I was, I noticed this about six, seven years ago, I was very judgmental in people. I didn't like it. Like, I don't, I'm like, I love people. Like, why do I immediately see somebody and in my head talk trash about them? Like why? It just popped up and it wasn't, it was a, and I always say, you can't change your pattern. It's a pattern, right? You can't always change your first thought, but you can always change your second thought.

21:28And so I remember there was one time I was in a grocery store and this guy had that, you know, the huge Bluetooth speaker at a grocery store ordering, you know, meat in the meat section. He had the big one they came across in his mouth and immediately I judged a guy and I forced myself to sit there. That was the awareness. I noticed, I noticed that was the awareness. I noticed I'm being judgmental. I'm aware that I don't want to be this way. My practice is I will then take three things that I like about the person. I'll say it in my head, stop what I'm doing. And I will say it. So I sat there.

21:57I hope I didn't look like a creep, but he didn't know I was there doing it. And I'm looking at the guy. I'm like, he looks like he's really nice. Um, I've really liked what he's wearing. And, uh, at the same time, he's got some, uh, he's got like a really good, physique. He looks like he works on himself. And I was like, that was a practice. And then I was like, okay, cool. Now I can go about my day. So I stopped it in the moment because I was a pattern that I want to stop and I want to change within myself. And the practice is I was going to do the three things that I like about them. I said it.

22:25And then the last part is the repetition. So every time I did it, I noticed myself start to do this. I taught this to somebody who was in one of my groups and she was like, oh my God, I'm so judgmental as well. So when I noticed myself judging somebody, I'm immediately going to say, and I love them. And that's how I'm going to end it. And so then she, like six months later, she comes in and she's like, I was at a coffee shop the other day. And I noticed this woman, she was like, you know, she was taller than all the guys. She was just a big boned woman. She was like six foot two. And my immediate thought was, holy crap, that's a big woman.

22:57And she said, without even thinking, I immediately went and I love her. And she was like, and I noticed myself go from judgmental to the love side of it. So she can notice six months in the transition of herself, she does that for another six months. She's just going to be able to look at people and be like, I love this person. I love this person. And that's what we're trying to do is identify the patterns we want to change. And then have a practice that we decide of what we're going to do when that awareness pops up. What happens when we achieve something, when we feel like we're not enough? I mean, it's, it's usually not that great.

23:27Like, I don't know about you. Like I had this moment, um two weeks ago i think it was with my uh my vp of operations and she was like she she was like uh she's like you ever sit back and like think about what you've done and i'm like you're already laughing because you're like yeah i don't even do this enough either right and she's like she's like you ever like think about like like we were talking about coming out here to la and like how i'm on your podcast and all these amazing podcasts like things that i've wanted to do for years are like all come she's like you wrote a book last year like very few people write books and she's like have you celebrated any of that and i was like no and she's like why and i was like i mean all of my friends have podcasts all of them have books so it just seemed like which is kind of a good thing because it's like the five the people that you spend the most time with like you know i'm spending time with you you've written three books and i can be like oh my god i'm not good enough because right right right but it's like even with all of the all of the achievement and success there's like as soon as you get there there's the next thing before my book even came out and it was like about to launch I already had the idea for the next one I was like this is so stupid right right like why don't you just sit there first and be like yeah you wrote a book this is amazing you never thought you would write a book it was never a goal of yours you know and you and then and so that's why I started kind of like tearing up this morning as I was driving listen to Lewis Cabaldi and uh uh whatever you say I don't even know what it is but I was sitting there I was driving and I was like I was like man, there was a time when you were sitting in your friend's house that you were renting a room from him and you were like, I'm going to start this podcast thing.

25:00And at first it was me and my friend together. And then he ended up before he launched it, he's like, yeah, I don't want to be a part of it. I was like, okay, I guess I'll do this alone. But they were terrible and they were horrible. And I would never, I can look back at that and be like, man, you've come so far, you've done so much. But a lot of times we're like looking out of the front windshield saying, what's next, what's next, what's next, what's next, versus like, take a moment every single day to look in the rear view mirror and go, you know what? I've done a lot and I'm proud of myself for what I've done.

25:33Did you always think that collaboration was going to be a big part of your success and learning how to build great art with other people and lifting others up as well? Did you feel like that would always support you in this career, in this endeavor? Yeah, I think when I think collaboration I think of of of your contribution and so this brings me back to day one for me so when I got when I found music as like okay this is going to be my life my lifestyle my culture everything but when I was like 15 years old that's when I understood this this this term collaboration but more this this idea of like how much can I contribute to something I love to this community and then it's a collaboration because you have to come to the table with something right so if you're going to collaborate if we're going to collaborate it's not like oh yeah i'm just going to be just chilling and you're going to do all the work and it's a collaboration like the best collaborations is is is like the like premium contributions from everyone in that group and then you get a one plus one equals 100 right but if everyone's pat too passive then you're going to get one plus one equals two you know so it's like i learned luckily i learned this this idea of contribution how important that is to my community when i was so young really because because in the punk hardcore scene which is what the music genre i got involved in it was so small that everyone's everyone had an impact and we felt the impact you know how did everyone have an impact because you all had to like bring like two friends and you had to create the experience and the whole thing, right?

27:14So you think about it like this, the way religion works, the way sports work, whatever communities there are that have a strong sense of, oh, I want to be part of it, this kind of feeling of bonding. It's all based on how do you spread the message? How do you get people to understand what you believe in is so strong? I believe in this so strongly, I'm going to knock on every door and tell everyone about the word of Jesus Christ or whatever it might be. So very similar to that with this scene. Our scene's so small. There's only like a few kids. I remember there's like five kids in my high school that listen to this music.

27:51And no one gets it because it's screaming music and strashing guitars. But like once you feel it, you're like, oh, this is like, this is changing my life. I just want to like figure out how do you get the message out? You have to write a zine. You have to interview bands. You have to put on shows in like abandoned warehouses. You have to start a band. Because you can, because there's no one else doing it. You have to learn music. It's all these things. You're no longer a passive participant. And this is the main differential, I think, is when I listened to music before then, I was a passive participant, like listening.

28:30Oh, this is cool. I love these lyrics. I'm going to sing the songs. I like this band or this group. To being a creator in the space, because you now have an impact like when i make a zine at kinko's and i'm like putting my stuff together and my poetry and putting this in and i give it to someone it actually people are going to care about it because there's not many people doing it right so it was like at that point i was lucky to have this kind of onboarding into contributing and then that essentially that's collaboration so like the more you contribute that's actually a quality service or quality thing that's like actually impacting your little culture you you once you feel it and resonates with you then you want to do it again in a different means you know like i first started doing zena then i see a band i'm like oh i can do that too i want to like pick up guitar and and with my friends that don't know how to play and we're gonna we're gonna thrash around and all of a sudden like we get good by the by the nature of just doing it you know and then that same philosophy has transcended in every single industry and every single evolution of my my identity wow like everywhere it doesn't matter what it is it's like i have this ability to just as long as i have this passion to contribute whatever i know like my toolbox like i'm bringing to the table and then And also when you go into a collaboration, when you contribute, you can't be running the show and trying to be like the big man.

30:08But it seems like a lot of people just want it to be easy. They want someone to collaborate with them and them to do all the work, the other person, as opposed to also contributing. Have you always had that mindset of, I want to add maximum value to this collaboration or partnership? Or where did that come about? Whenever you add the maximum value, your output is going to be greater than what you think. So that's like, it's just, this is the kind of thing you learn early on. So once you put in all the time, then, you know, at least for yourself, you know, there's obviously like records that I've spent like a lot of time, way more time than records that just like naturally float in.

30:51It was a very quick process and they blew up and they, and these ones don't happen. you know you spend more time on stuff it doesn't blow up yeah yeah exactly things it's like one day and it's like the biggest thing ever yeah so what like to manage that okay this is like i'm going to digress to manage that i i once i started seeing that and it like kind of hurts your ego a bit right you're like i spent so much time on this and it just didn't pop off or make the impact you expect it to make you just have to you have to like level the whole field of your expectations of i mean back then it wasn't streams but you know download streams or whatever yeah whatever it might be how you indicate a success of the song i have i just like at this point i don't even think about i mean we have this managerial conversations which like that's what the managers do is like how do you how do you make this record get more visibility or you know listenership yeah um but for me it's like i just need to know like in my heart like genuinely I'm happy with it whether it gets like you know whatever a billion streams or a hundred streams exactly yeah and then you gotta love it yeah like that's that's the core of it for sure and then like in the then I look retrospectively okay then I could be strategic but like in the moment it I don't want to affect my creative process yes but retrospectively I'm like okay these this didn't work and now I have to learn to pivot and I have to learn to try things.

32:23And that's the nature of being, I guess, an entrepreneur in many ways or an innovator is that you need to learn how to pivot and with culture being so unforgiving and so fast-paced. Constantly changing. Yeah, and how fast the attention spans are going and how, you know, you have to be ahead. You have to constantly reinvent yourself and pivot fast. so and it's a it's why it's never it's a very tiring it could be very tiring as a creator because you can't just like rest on your laurels or you can't do the same wheel that you've already created you have to i mean you have like this general like general wheel of how you do things but you have to constantly like change change the parts this is fascinating stuff man i want to continue on this conversation about collaboration because i feel like there's a lot of people and I grew up in the sports world playing sports and it was a lot about competition.

33:20It was like, you need to win in order to succeed. There's a winner and there's a loser. Sure. You need to collaborate with your teammates, but you're always trying to beat someone. And I took that into my kind of entrepreneurial journey after sports in my mid to late twenties, where I was very competitive win lose. And I realized that that got me success, but it left me feeling very unfulfilled. and about 10 years ago, I realized that's not how I want to be anymore. So everything became about collaboration. Right. Became about how can I interview someone else and make it about them, not make it about me?

33:53How can I elevate other people and collaborate? But it seems to be like a lot of people in business, in music, in the arts are still, there's still a competitive mindset in the world for a lot of people. Not everyone. Yeah. Why do you think so many people are still in a competitive mindset in different industries as opposed to in this collaborative mindset like you've been so i before we get to that i i do like this thing you're saying like how you would like to elevate who you're interviewing it's like this collaboration is more about elevating someone else so that really is the magical sauce in the studio so when i'm in the studio with with an artist that comes you know now they end up coming to my house or because my studio is in my house um and i have a studio here in la actually i did i did some legendary sessions here in la um and it's still here so i have a studio here and i have studio in vegas but in any case the i think the magical dust in this whole thing is is like to elevate them you know it's not about me like they they're already coming to me that's already enough they already know that like that that they're like i I want to work with that Steve Aoki, like, power production, whatever it is that they come for.

35:11So, like, I don't need to flex or do anything. I'm going to do it anyways. Right. You're going to have your moment. I'm going to do it. Like, I don't need to show it. It's about, like, empowering them. Yes. And giving them center stage and giving them this feeling of, well, you're talking about this, like, this is about you. Letting them shine. Yeah, I want to let you shine. And then we can decide how we want to take it. what direction what emotion what like you know are we going to go more in your lane are we going to go more in my lane are we going to take a whole new different lane you know and that's that that you find out later on once the creative process is going like oh actually we're going to go more this direction because that flow is more reminiscent of this and now what we want it to resonate with people here right so it's like i think that's like um the power of collaboration to get the best output for what you're doing is really about giving more.

36:10And also learning and becoming more of a student and listening. So, yeah, I mean, it is a power of contribution, what you're contributing. But when you've already kind of made it, you don't need to show that because you're going to contribute anyways. Yes. So by the track record, you're like, this particular person, you could tell they contributed plenty. You know that their pattern is to contribute at the maximum level, right? You want to work with those people. Yes. Because you've already seen the track record. Yeah. So, like, I want to work with them. And then, when you're in the studio, then the human-to-human connection starts.

36:49Right. And if you're, like, overpowering, you're going to take away their creative space. Like, I'm here to, like, let you shine. and the more and more they feel that and the more environment I give them to be in that zone as it's it's them beautiful then then the magic will happen but you have like it takes time to get there sometimes yes sometimes it takes a whole like two sections all right sometimes it's like immediate you know it just you just don't know because everyone's different you know process for everyone do you feel like if you had more of a competitive mindset for the last you know since you started in this industry if you were more like I'm gonna to hoard my secrets and my talents and my skills and I'm going to make it all about me and I'm going to try to you know you know build this thing about me and only me and kind of you know work with some people here and there but really working with people to build my platform more as opposed to shared collaboration do you feel like you'd be more successful financially or have more of an audience if you made it more about you this I don't think so I think yeah I think if you hoard too much, I mean, the world loves like this transparency, you know, it's like, and like now the way, the way the world is, it's like, like they want to see all of it, you know?

38:11So if you're hoarding and you're like, I mean, there's like, there's no real secrets though. You know, of course, like, yeah, yeah. Like, you know, it was a secret sauce to pizza and like the sauces and the secret, you know, like yeah of course it tastes a little different but like the ingredients are all the same yeah you know music's music as it can be made differently you know so at the end of the day it's you know it's like i i don't care to hide any of that because it's there's nothing to really hide there's no like secret in the cakes you know there is there is a six page cake writer that that goes it's sent to like promoters so they have to follow because i need that cake to explode all over someone's face sure sure there's no secrets in my production uh-huh um and and honestly my music i wanted to evolve and change so the secret or whatever the the ingredients of of my production is always going to innovate and change anyways and the more people i work with it's going to change even faster and you'll pick up ideas you'll learn something yeah right and i and i want and i i bring in not just like singers to the studio or other producers i bring in instrument like instrumentalists like musicians i'm like i want to hear a sax player this time i want to hear someone else i i play guitar riff i'm like i need to get that played better and different but here's the the base of what i want and i'll bring in it like a guitarist that's gonna like you know take that to the next level wow because at the end of the day i have to remember i'm the producer so as a producer you're listening for what is the best of all the takes and so the best of all takes you got you can't be selfish and be like they're all my takes no you know there's gonna be a better singer i've seen i sing a line i'm like i need someone else to sing it better you know or i have like a bunch of different people come into my house we do writing camps and take different rooms and and we build like the kind of like the mood board of what we're going for over the day but with freedom to kind of expand and then you know just allow everyone to be free and then as the producer and the a and r the ear which i trust that then i kind of pick my favorite parts and then go we're gonna frankenstein or coppenstein all these together compass that's cool and comp these like ideas into one thing you know and and then and go oh this fits these five different artists i'd like to hit up you know and then then i do some outreach right and then you know and like you know it's like most of the time it's like you can't if you hit up like hey manager can you hit up their manager and like yeah they can but like that usually falls on deaf ears like you got it's usually artists artists yeah that starts the conversation because they have to really want it too and then they'll go all right team you guys do the work that that we started this yeah yeah moving forward it's like with me and podcasting it's you know probably 95 of the bookings are through me having a relationship sending someone a message a dm yeah commenting on and say hey i'd love to have you on and then figuring out the timing with our teams of when this is going to happen you know most of the time that's that's the way it goes down um so what i'm hear you say is that if you were more in a competitive mindset this whole time and hoarding your talents and information you wouldn't be as successful as if you were been collaborating this entire time so i'm absolutely competitive right absolutely competitive i i like everything is a competition not necessarily with other people though right okay so that's like i think that's major difference interesting so and i i compete with myself with everything you know and this is not just like for music this is like my health i know biomarkers sleep stores everything everything yeah like you know i got my i got like all kinds of data like data is everything right so i love data in this regard because that's how you truly can better yourself compete with your previous self and you know i do my my my blood draws and just check all my levels and go okay i need a little bit more here a little bit less of this how do i tool this i that's a fun game to gamify how you compete with yourself is actually fun and it engages you more and and i'm a big i'm really big into gamifying.

42:44I like gamifying everything I do because it makes it more interesting. And then of course, you know, you do something consistently over time. It's no longer a chore, right? So I already know, understand that you do that for lifestyle. Yeah. In the beginning, like you don't gamify it, it makes it more difficult. Whether it's like stop eating certain carbs to working out a certain amount of time to doing something that you need to do consistently. That's that takes a lot of time or doesn't like meditation, whatever it might be, or reading a book or something like that, where you could easily disregard it and carry on through your life and, and feel satisfied, but you could always be more enriched.

43:24Right. So I, I gamify competition with myself on all levels. But you collaborate with others. Yes. I mean, collaboration is part of this competition. Tell me more about that. Yeah. So like, like to be, to be more like, like at the end of the day, I think one of my goals is just one of my consistent goals. I don't, I don't say it out loud. It's like unconscious. I care deeply about being a global artist because I love touring the world. I love playing in front of fans from all different like aspects and parts of the world. Right. So I love that. I love that. I've been consistently touring and playing in front of, you know, playing all over the place for, you know, for 15 plus years.

44:06I want to continue doing it. So with that intention, the collaborative process is a huge part of that. You know, you know, if I if I like go to Australia, I'm like booking myself in a studio, you know, whether it's not, you know, I remember I did that. I worked with Trippie Red there, but I didn't I didn't work with Australian artists. But like my intention is to work with artists of that region to like to learn, to collaborate, to try to, you know, build bridges and make new kinds of music and new kinds of art. What I'm curious about is health and relationships with you. Because I remember years ago watching the documentary you had talking about, you know, this new obsession of health.

44:47I think it was like five years ago or something. And you've really dialed in, you know, the data, the measuring and tracking things with your health over the last, I guess, five years. You're deep in nutrition, sleep, sauna, ice baths, all these different things. you've set up your life to really optimize health but with 250 plus tours a year how do you maintain that with all the travel for me when i'm traveling like man it's like hard on the body it is a big guy and yeah even if you got a private jet it's still like oh man just being up in the air and yeah feeling bloated or whatever it is how do you how do you stay healthy is the first part and then And I want to talk about how do you keep healthy relationships in life while you're always on the go?

45:34Yeah. So the health part, I think it's about eliminating certain things. So when as an artist, you're pampered, you're a spoiled little brat. So you get whatever you want, really. I mean, it's like you can just get whatever. So like you could become a gluttonous human and just be like, just feed me everything I want. You know, like you can get to this point. so it's about not you know having discipline discipline is a really important key aspect of of survival one and and figuring out what like you know what is healthy for you long term the long game because you know we all want to have that dopamine rush we all want to have that that you know luxury you know of of not being not being comfortable or whatever it is because we have the means and we have the finances and we have the access to to be comfortable right and there's alcohol and desserts and food and you're throwing cakes at people and you have every type of sugary alcohol gluttonous thing you could have at your fingertips yeah every day it's just it's just easy to do to have it all and but it's just it's a discipline game so like it's about like what's more important to you so i think that question yes you need to answer that question and have a firm understanding of your answer early on and be very clear i think like a lot of these like self affirmations and things like that are really important for any artist to be like what is it that you really want do you just want to like live fast die young that kind of style and just like be gluttonous and just go through life and then and then but you will be hurting later on i promise you that or you're going to just be burnt out and not not want to do this because you kind of had that lifestyle early on right where it's like i'm just going to go hard and i'll you know just run it to the end and burn the candle on both ends wasn't that kind of like early on that was early on yeah and then what was the switch for you to be like actually i want to live a long healthy life and not die young i think is um was after my father passed away in 2008 a lot of these questions about life and death and you know dealing with tragedy in a way where like death is as real as it gets and then seeing you know friends of mine pass away other djs pass away um artists pass away it's like you could you could have it all and just die you know and then like that's it life's over you know or your career is gone you know like and you're like how do these careers just disappear it might be of their own accord as well too you know you don't you know it could be for any reason but i love what i do and i don't want to see that end and I also don't want to die and I also want to make sure people around me have that same kind of knowledge base that I'm learning on how to play the long game you know how do you play the long game because you love what you do for one I love my life I love the fact that I can do what I love to do and so then it becomes an easier answer for me once I start putting those questions in front of me and then because of you know where i am i was lucky to get the access to like find out not just what everyone already has the access to because the internet is open it's free to learn so much about health i mean a lot of what i learned about health is just like going on like huberman labs podcast or joe rogan or whatever these different like avenues are they're free and there's different people interviewing these experts you know you know giving tips on like oh this could help okay let me try that if it's like in my means you know i you know i was sitting with brian johnson it was like you know really studying his body on a daily weekly monthly basis on what works what doesn't work and it's interesting because he's like in his own space like always i'm not i'm moving so we had a really interesting conversation of you know how what are the applications I could take from what you're doing that, that like, that, that for, for someone that's moving as much as possible.

49:46Right. He's in the same environment every day. You're in a different environment every day. So he's going to always have perfect air temperature, perfect water, perfect food, all these different things. Like, yeah. So his, his, like his biological age might be 20 or 21 or something. Mine's 33, which is pretty good being 45, you know, and I want to reduce that further by tooling and tooling and tooling and then keeping check up on my metrics, on my analytics, on my blood, on my whole levels and everything. So that's where I really spend, and I gamify it and I have fun with it. And I spend a lot of time on getting the diagnostic checks.

50:26I always tell my mom that she's 80 now, like you have to have a really true sense of your diagnostics. because that's the only way you know what was working, what isn't working, how to stop yourself. Now with AI, you can have these predictive models so that you don't get the cancer. You don't get certain things that will debilitate your energy levels or debilitate you and kill you. That's fascinating, man. I love this. And I'm curious about relationships. Again, health is challenging enough being in one environment, but you've gamified it. And you do the tracking and the measurements and the diagnostics, which is powerful, which helps you stay aware of where your health is at.

51:10What about relationships? How do you keep friendships, business partnerships going, intimate relationships going? How do you manage to navigate that when you're always on the go? Yeah, friendships is tough as far as like, you know, these long term friendships like, you know, and like we have a few that always keep tabs on me, which like encourage myself to make sure that I am consistently building. you know, those long-term relationships and keeping, finding time for, for them. Um, that's difficult. That's like a very small piece of the pie chart as far as my time. And then the majority of my, my friendships are people I work with.

51:47I think this like generally just how you're around them all the time. Yeah. I'm around them. So the people I work with, I have to make sure that they're great people. But you like them. Yeah. They're not just like great for what they do, but they have to be great people because like that energy is going to sink into just me, whether it's my business or whatnot, it doesn't matter. It's just about me. You know, at the end of the day, we have to always work with people. They're just healthy for you. Um, and then intimate relationships. I'm, I'm single, which is probably the, the, the, the big deficit as far as my relationships go.

52:21I I've like somehow held on to some long-term relationships through my really intense schedule. Um, but I'm like, As you get older, what you're looking for becomes a little bit smaller. And there's a certain... The window is small, so... More and more selective. Yeah, exactly. So it's like they have to fit in your world as much as you fit in their world, which makes it even tighter for someone like me. But I don't mind being single right now. I'm not lonely and desperate to find someone. And I'm very fulfilled in all these other categories that I think I'll let time eventually just. Right. Let it ride itself to the right person.

53:06Unfold it. Yeah. Because you mentioned, you know, the amount of love that you feel doing a massive show is overwhelming. You know, emotionally overwhelming. You feel it in your body. You know, you're emoting and expressing yourself in beautiful ways. And you mentioned the only other thing that you get that from is love. Yeah. Intentionally, right? It's like the only way I could feel that more on a consistent basis would be love or in a relationship with that loving feeling. Do you feel like you're missing out if you're not having that love also with one person to celebrate all these things with?

53:39It's true. It's true. I do think about that, but I'm not rushing it. Yeah. I think if I was younger, when I was younger, for sure, I was like, I really need this, have this person. but then that becomes more of this codependent thing that that i've learned to to you know i understand what the codependency looks like feels like and is it's not healthy yeah and it and like in in a lot of my relationships they were codependent yeah and it felt so good but i didn't understand what codependency meant until my last relationship where we we got to uh go to couples counseling and really understand what what makes our relationship healthy what how do we sustain through that, you know, and what codependency feels like, because I always ended up becoming that way.

54:25So, and once I realized that, then you just, you're, you have more self-love and you just, you don't need to fall or rush for something that might be unhealthy for you. And luckily I have an immense love and relationship with my, my mom and my sister and my brothers and my, my, all my siblings we have a great loving bonding relationship that i get fueled from that and i see them consistently like knowing that my mom is around the corner from me and from my house i see her we have lunch together dinner we we hug we talk and we just and we we feel the embrace like that that's already i'm so lucky to have that that's like a really big part of like really big core of my love bank.

55:09So I'm, I'm so fortunate to have that consistently. That's beautiful, man. That's really beautiful.

55:19One of the things that inspires me about you are many things, but one of them is how you promote yourself. I wish I could learn this art because the stuff with the rock and Wahlberg and all these people, you're, you're making interesting content while promoting something that people still talk about. That is almost a skill in itself. As opposed to just watch my movie or come to my tour, you're actually doing an interesting piece of content that is funny, you know, and people talk about it. I don't know how you do that because I wish I could figure that out. So, so, uh, 2000, probably seven years ago, I got an offer to do the Irvine improv for a New Year's Eve and they, they Irvine improv said, can you shoot something on Instagram to promote it.

56:02And I sat in my man cave like going, what? Like, what am I going to do? And I put a camera up in my corner and I didn't know what to do. And then right after that, I started following guys like Casey Neistat and this guy, Mr. Ben Brown and this guy, Fun for Louie and all these guys on YouTube that were like starting to blow up. And I started learning about shooting and editing and I started getting very turned on by the concept of making your own stuff and being control of their own media. And so I started editing a vlog. And in doing that, I learned a bunch of tricks. And those tricks kind of dictated to me how to promote.

56:43Really? And so I went from that New Year's Eve to then by the time next year, around October, around November, December, Tom Segura and I were in a fat shaming contest. I was posting very heavily to Instagram. I was promoting shows on Instagram. I'd taken control of my career. I'd started making posters, like right towards November, I started making posters to promote shows. And - Designing everything. Designing and taking control of everything. Like taking control of everything. And I say it to my team right now. I have a team of 13, but I say it to them, I used to do all of this. I loved it.

57:19I did all of it. I loved it. There was nothing better than to shoot a promo and then get in your man cave and then edit it and then add cool music and then post it and then have like Rogan call up and go, dude, how did you do that? And you're like, you like it? And he's like, dude, what song is that? I'm like, Creedence Clearwater, Midnight Special. And he's like, I got to listen to more CCR. And then doing a promo, I did a promo, Tom and I were doing a weight loss challenge. I did a promo, I'd disguise a vlog, a short minute vlog of what I was doing or taunting Tom into a promo at the end. Tom, I'm working out, we're doing two days, two days for you that didn't play footballs how we used to get, whatever it was.

57:59And then The Rock retweets it. And I'm like, crazy. Shut up. It was so authentically me that, And it was my favorite time of making promos. It was my favorite, like, I'm, and I was so in the pocket at that time. And mind you, I wasn't even selling, like, legit tickets like I am now. I was selling, like, 1 ,200 tickets a weekend. And my favorite one I ever did, they called up and they're like, yo, we added shows, I forget where, we added shows, late show Friday, late show Saturday. And it was, like, Wednesday. and I was like, whoa. I either go in and do radio or I can shoot a promo and I said, girls, I need everyone outside.

58:41Leanne's like, girls are doing homework. The girls are maybe like 10 and 8 and I go, please give me, it'll take literally five minutes, babe. I gave Leanne a leaf blower. I gave Isla a hose. I gave Georgia the drone. Georgia's 10. I got an American flag in the Speedo and I just had Georgia back the drone up with Isla misting me and Leanne leaf blowing me and then it went from like this picture of me to see my family doing it and and i played uh rambling grandma man by by bob seger i went in i edited it i posted it next morning both shows were sold out and i was like wow bro and then i mean then and then we can talk about the progression of promos because it's such an interesting it's such an interesting thing my buddy's a marketing professor.

59:28He's worked at Oregon, University of Oregon, Penn State, USF, UCA. He's worked all over the country. And he was at the premiere of my movie. And I said, dude, I would love to audit a marketing class. And he goes, and he said, we'll be teaching what you're doing in a couple of years. Wow. They're so far behind what you're doing. It's just, we're at the forefront of it. I mean, obviously the calling out for The Rock and Mark Wahlberg and Arnold Schwarzenegger, there was, it was, I mean, I was like, it's fun, it's fun, and it gets you excited when they repost, and then Mark did his own video calling me out, and then in a great way, it's like, now Mark's promoting an F45, and let me tell you something, I have a burning sensation to get into an F45.

1:00:13I want to go to an F45. It's like the way he said, let me get you an F45, and he's good as a, you gotta remember, these are the best actors in the world. When he starts doing this, let me tell you something, I know you're getting in shape for a movie, because you got the fat belly, you're drinking beers. I get it. Now we got to get you some Fletcher Azul. Get you an F45. I'm still a big Tony. Like, he's the best. But, yeah, the whole promo thing. And then I got out over my skis where I started doing so well in promos that my team started going, well, put him in the biggest venues we can get him in because he'll sell the tickets.

1:00:45Wow. Really? Yeah. Oh, I did. Because you were selling out these smaller arenas into a big arena. So I went to clubs, and then I did my theater tour. Uh-huh. Because clubs are what, like$300,$200? $300 a night,$250 a night. And then theaters are what? Theaters are$1 ,200. Your first run of theaters is like$1 ,200 is the biggest you're going to do. And you're selling these out. And so you're going from what you're doing a weekend in one night. And then hopefully, if you're doing it right, you're doing two shows a night. That's how you really make the money. You don't make money on one show in theaters.

1:01:14You got to sell two shows. So we go to the theater tour, and I decide to do a hip-hop dance video.

1:01:24and I'm a little bit of a penny pincher. And so, well, especially then, not as much now, but especially then. And so I was like, all right, so there's this girl, D Glazer. I liked her. My daughters and I, we share her dance videos. So I DM'd her. I was like, hey, can you teach me a hip hop dance? Because I wanted to prove to Rogan and Tom and Ari that I could dance. I don't know. It's just stupid, stupid, just boy stuff. And so I learned this hip hop dance. we shoot it it's really good and in doing it we shoot it it's good just shooting it's funny we're all laughing so then i go do this one thing and just give me space on the left so i can run tour dates and so we do the dance video it's you know what a video is good when you post it and you start you start getting text texts with other comics i posted it we were looking at a house up just south of the boulevard we posted it and i got a text from like a really big comic he's like dude, dance video, amazing.

1:02:20And then you're like, you're like, okay. And then I posted those tour dates for that tour and I sold the whole tour out immediately. Holy cow. That's presale. I sold it all out in presale. So they add second shows to all of them. General on sale shows on Friday. I sell it out Friday. I sell them all out. And I'm like, yo. And then I watch, and then I watch my friends copy what I did. And tries to what, do a dance video? Tom Segura dropped 45 grand on a dance video and posted his videos and his did better than mine really and he sold his whole australian tour out come on and and and and then you watch fans going what's next fluffy's calling he's like dude how do i get in on these like like joe coy like we're all all comics are like yo man can i can you come at me like that like let's because tom and i are very organic we're best friends we taunt each other we try to one-up each other right and so then and then the next tour comes and they're like, they're like, yo, what, what do you got?

1:03:13We're going to go bigger theaters. Let's go 3 ,500 seats. And so you're like, okay. So I'm like, I'm just like, and they're very organic thoughts. I go, can I get a marching band? And they're like, what are you going to do with marching band? I go, I don't know. I'll figure it out. Let them show up in my house. I'm sure we'll figure something out. They show up and I was like, what song do you guys know? And then no one knows each other. So they're like, uh, I can play rubber band, man. I was like, yeah, I can play that. But so then they sit around my pool. I stand around my pool. And I go back to like a standard promo for me.

1:03:44It was like lifting weights. Going, what's up, everybody? It's your boy, Bert Kreischer, the machine. I drop the weights. I have a whistle around my neck. I go, I got a big announcement. And then the drummer comes out behind me. Wow. And then the marching band's out. Put it on sale. Sell out immediately. Add a second show. Sell it out immediately. Then they're like, all right, let's see how big we can go. Let's do Red Rocks. 10 ,000 seats. And I'm like, I'm like, mother. And when was this? How many years ago? This is after, when the, it's after pandemic. It's not after pandemic, but it's post pandemic when things are starting to open up.

1:04:222021. 2021 probably. Yeah. End of 2021 or something like that. End of 2021. October 2021. Not too long ago. No, no, no, no, no, no. I wasn't, by the way, the biggest I'd ever done was 3 ,500. The biggest I'd ever sold. Before 2020. But I was selling two shows. Yeah. I was selling two shows most of the time in these markets. Red Rocks is 10 ,000 and I'm struggling. I'm like posting every day. It's not selling out yet. I'm watching it grow by like every day is like 150 seats, 150 seats, 150. I'm doing the math. I'm like, okay. Ooh, man. I'm like two months out, I think. I think I'm about two months out.

1:05:01I'm like - And you got 7 ,000 more tickets to sell or something like that. Yeah. No, probably like 5 ,000, 5 ,000 general. Still half. Yeah. Yeah. And then I go to shoot the movie. I rupture. I shoot the movie at 3 ,500 seats. I rupture the tendons in my thing, lose my tricep. They have to go into surgery, pull it down. And I go, f*** it. I talk to the anesthesiologist before I go. I go he goes so uh what song do you want to listen to and I go CCR and he goes I can listen to a song going in he goes dude it's surgery we do this to crackheads it should be fun lighten up right I'll give you a pill you'll calm down I'll have you count back from zero and I go hold on instead of counting back from zero can I have my phone with me and do a promo read oh my gosh and he's amazing and he's like yeah I go cool so we roll in I I start with my left arm right and I don't really put a nerve paralyzer in it.

1:05:55My left arm collapses. I grab the phone with my right arm and he's walking me in and I go, I mean, you can find this. You can find all of these online, but I'm like, hey, I'm, as I lay here on this steel bed about to go into surgery, thinking what is, I'm worried about my life. I have one thought that I want to share with the world. I'll be at Red Rocks. And I go, and I'm like, oh, shoot.

1:06:21Jimmy Buffett's in there the night before I'm there the night after I was like Jimmy Buffett I was like yeah you want to come he's like yeah goodnight and he hits me and I was like I was like we were there drop the phone wake up at a surgery I look at Leanne I go did we get it she goes we got it you sold out sold out Red Rocks sold out Red Rocks doing it again in October we're almost sold out holy cow do it for a cruise and so like it became a little bit of like and i say this i say this obviously aware of what it sounds like but the joke within the comics was like promo came you just you do great promos and and and and and and you know i have a festival now that that i'm i'm marketing entirely on my own i have a cruise that i do entirely on my own uh we've had a bunch of people come to my company birdie bull productions and ask us to market things for them wow uh and join up i mean we've had a lot of, you know, but, uh, but I, I, the truth is I enjoy a good promo.

1:07:22Like if I can get something that's creative, funny, light, and then tries to sell some tour dates. Is there any promo you've made that didn't hit? That I thought would hit? Yeah. Yeah. There's a couple. Really? Yeah. I have one that I was for the movie that was so good. It just didn't take off. Was it the message or the hook was off? I had a lot of the timing when you posted it or what are the factors to having a great promo. Well, a little bit of nudity sells. Where do you go shirtless? Well, shirtless, shirtless, and people go, and my ass will sell. I had one really good one where I go, guys, I know the algorithm, my ass sells.

1:07:55And I've got it, that's what I need you to hear. And so we pull out and reveal, and we had Photoshopped my ass on my front, and I was totally naked, and it was, I mean, we lost it laughing when we saw it. And it just, it was like 500 ,000. It didn't do it as well? It didn't do it, and then, some have done, some have done really well that you didn't expect. Like, uh, some just, you don't know why they're going to do well. And then all of a sudden they just take off. Like I did this one, I, I, I used to have a joke, just a silly joke to myself about being on a treadmill and being like, I was doing it, I was doing it to my, like, sometimes I'll work out and then my whole team will show up in the gym and they'll start, we'll start my, my business day while I'm working out the wrong questions by me and everything.

1:08:36So I was on the treadmill and I said, I was like, what's that? And I went, oh, I accidentally hit it on Mosey. And I started moseying and they started laughing. And then someone, I think it might've been Victoria, was like, hey, you've taken a cell in Dallas. Can you do that in cowboy boots with a lasso? And we're like, oh yeah, so we do it. And then immediately that goes viral. And you're like, not viral, but like a couple million views. And you're like, wow, that's crazy. It was just a stupid, but yeah, the key is you got to turn the camera on that's the big key just turn the camera on start just once you turn the camera on start it starts and then you'll get something but for people i mean people watching and listening maybe in business thinking well that's easy for you because you have all this self-confidence you don't doubt yourself you can make a fool of yourself and put it out there because that's what you do and you're comfortable in that how can normal people become better marketers with promoting products business service events without being uh you know one of the top comedians in the world?

1:09:38Very easily. Become a fan first. Think of yourself as a consumer always. I mean, this is, I don't know anything. I'm just telling you how I operate. I love going to concerts. Now, one of my business is live shows, but I love going to a concert. I love going to a concert and getting there early and taking my time with it. I love going to their merch booth and seeing what they got for merch, seeing what's selling at merch. Ask them what's selling it merch why is why is it why do you think that's selling um i love sitting before a show and thinking what could this band have done differently to like the number one thing is like people sometimes like especially for red rocks i posted a lot about it that first time because i wanted to sell it out like people were like enough with the post and i was like then you're not a fan then if you're if you're saying that then you're not a fan because as a as a fan as a fan if wilco is coming to the Greek, they can post four times a day, and I would never get bothered.

1:10:36I'd go, thanks for the reminder. I don't want to forget about those tickets that I have. Thank you. Post more. Hey, can I give you my personal phone number? That's what a fan would say. So what you're getting is you're getting advice from a hater. Someone who doesn't like himself and doesn't like themselves, and maybe they're jealous, maybe they're who knows why they do it, but they're not going to the show. So ignore that person right away. Ignore them entirely. for the rest of your life. Because that's not who's on your team. Who's on your team are the people that are showing up. Right. The people that are showing up, they want to be there.

1:11:07And they want to be reminded. Dude, you know how many people buy tickets and forget the damn tickets? I've done it. I've done it a lot. Right. But look at yourself as like a fan. And look at like, what do I like? What do I enjoy? Like I went to go see Steely Dan at the Hollywood Bowl and I thought, I thought, I was like, I want to wear a sweatshirt. But I don't want to wear a sweatshirt. I want to buy a sweatshirt. I want to carry out a sweatshirt. I go, I hope they sell sweatshirts. And then I went, ooh, I hope they sell sweatshirts. We're doing fully loaded this summer. We should have sweatshirts.

1:11:32And Leanne goes, it's summer, but I go, it always gets cold. And no one wants to bring a sweatshirt, but you're going to want a sweatshirt. So let's have sweatshirts. But I look at it like a fan first, and I go, what would activate me? What would get me to buy a ticket? what will, you know, I, a very simple thing that I noticed was like when Instagram started doing the swipe up, it was a swipe up or it was a tap. I remember sitting with three of the biggest comics in the world and they were making fun of me for using Instagram stories. Like you're a grown man. What are you doing? You're like, we like a little girl doing these stories.

1:12:11And I said, let me show you something. And I said, look, see this post right here. I go, this is promoting a show and they're like yeah what is with a swipe up and i go watch this i swiped up and i showed them how many people and i go i go 2 500 people clicked on that link those are tickets sold wow and then all the sudden they're swiping three cynics are on their phone the next day hey i got a show i got a show you know take your finger and then go like this and but you're like yo activate to be above your fans is the, I've had, I've seen guys do it. They don't like their fans. They're above them.

1:12:50They think they're better than them. Dude, I'm my fan. I, this is going to sound the dumbest thing in the world that you've ever heard any professional comedian say, I'm jealous of them that they get something they're, they get excited to do. How fun is going to your favorite show? Like if you're a fan of mine and you're going to my, your show and you like me, that's a fun thing to do. I love going to a show. I love having something to look forward to. I love to look at a month and go, ooh, Goose is coming to Red Rocks this night. Let's all go to Red Rocks. Oh, I love more than anything. I'm trying to think of exactly who we're going to see.

1:13:28Wilco. Wilco Goose. Weisberg Panic. Weisberg Panic is on tour. I love getting into my phone. I love buying the tickets. I love buying the tickets. I'm in a place where I can buy all the tickets or get them comped. I love getting my tickets. Get like a box. They're going to have a yawn yet. Get six. I did it for Steely Dan. I got six tickets. I did the whole box, six tickets. And then I said, ooh, this is my night. Who do I want to invite? I don't know. So I asked Leanne. She goes, oh, you got to invite. You should invite your trainer because you guys listen to Steely Dan when you work out. I go, oh, yeah.

1:13:59We've been listening to her all week. Ooh, her roommate is one of the biggest chefs in LA, Antonio La Fassa. I go, it's the bowl. We can cater to ourselves. I'm going to have Antonio have her restaurant carry for us. I go, ooh, I love that energy. I love it. Now, there are comics that don't go see live shows. There are bands that don't go see live shows. It's befuddling to me because I'm like, that's the business we're in. Why wouldn't you love? It's like being an athlete who doesn't watch sports or being a guy who makes films who doesn't watch movies. Like, I love it. And so I think the number one thing is think of yourself.

1:14:34if you're selling cars and you don't like cars, you might be in the wrong business. But if you're selling cars and you like cars, think about what, what turns you on? Yeah. Like what gets you to go like, Oh, they got a new Porsche. It's entirely electric. Oh, I want to go check it out. Well, how do I, how would, how can I do that with my brand? Sure. And so I'm look, I'm a very, I'm a very like, like head against the wall, kind of like meathead. Like I'm not the smartest guy in the room, but I just try to operate in like a very simple arithmetic way of how are we going to get from A to B. Sure.

1:15:07My final question is what's your definition of greatness? Greatness is a silent trait. Ironic coming from me, it isn't one you have to tell people. It's something they just witnessed. They smell and they know. You know when you see it. You know when you see it. It's effortless. It's pure joy. And it's inspiring. and I think it's something we should all aspire to find our thing that makes us great. You don't need to be a comedian. You don't need to be a movie star. You don't need to be a rock star to acquire greatness. I grew up with a guy named Brad Racky, one of the best pitchers I've ever seen in my entire life, went on to play in the pros.

1:15:41He had greatness. You don't need to be that. You can just be great at being a dad. You can be great at being a PE coach. You can be great at being a baseball coach. You can be great at being a cop. You can be great at being a fireman and And you don't have to brag to anyone. It just shows up and people can sense it and they can see it and they can smell it. And then it inspires other people. It's like the purest form of beauty. And it's so soft and it sneaks up on you. And then when you're next to it, you're just like, God, you just want to stare at greatness. I've been lucky. I've been very lucky to see greatness hit all over the spectrum.

1:16:16I've seen the greatest comic work. I've seen the greatest dad in the world, the greatest mom. I got the greatest wife in the world. surround myself by greatness. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad-free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well.

1:16:54Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you if no one has told you lately that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.