How To SHIFT Your FREQUENCY From Lack To ABUNDANCE & ATTRACT WEALTH (This Will FREE You!)

29:46And why do I do that? Well, first off, I wanna make sure they can read the instructions and they can shoot a video and talk to a camera, which is really important from a communication point of view. And they can technically, they're advanced because I mean, we're doing distributed teams. I don't have time to teach you how to use Google Docs, right? Right. So can you record a video and upload it and get a link and then put it in the submission for the application? So that's step one. Step two, we do a profile assessment. So a lot of people hire folks and they're like, man, this person just isn't like the lights aren't on.

30:15You know, you're talking to them is like, what's going on? Did you hear what I said? Turns out you can test for a lot of this cognitive intelligence. Yeah. Yeah. So we have a profile assessment that not only does it do their kind of the cognitive side, it also does just their default behaviors. See, I think - And their personality style too. Dude, it's all that. Because the best hire is somebody that selfishly has a desire to be better at the thing you hire them for. My favorite question is to ask somebody in five years, we can't be working together. You wake up and you're living your dream life.

30:45What does that look like? And they explain to you exactly what they want to do is what you need them to become in your company. Game on. So that's step two. Step three is the test project. Here's what's different about the way I do test product. A lot of people are like, oh yeah, we do test projects. No, we simulate. So whatever the role they're going to do is what they do for the test project. So I just hired a CEO to run one of my companies. His test project amongst the four other candidates was to create a 90 day plan. Because that's the first thing, you know what I mean? So whatever they're going to do when they start working for you is a hundred percent what the project should be.

31:23And that's why it's called the test first hiring method. So before somebody ever gets to the end, the other rule I have is I always have to have three really good candidates, which it sounds like a lot of work. And it is. But the chances of you not hiring somebody that can hit the ground running and add a lot of value to your business is very, it's limited. What happens when you hire fast and you don't have three potential candidates to make a decision from? It happens sometimes, especially if it's like a key role, a specialized role. I mean, we'll look for it and just manage the expectations.

31:53the big thing that we do that's quite different is we document everything. So if the person comes in and they don't pan out, at least we have a process. So we're not left hanging. Sure. But it's never usually a good, and it also think about what it communicates to the person that you're hiring, right? If they go through this process, they're thinking to themselves, I'm trying to kill a team. Right. So like a lot of times really senior director level above hires we're making, they're so impressed with their process that they almost want to come work for us as they're going through it because they're thinking if I had to go through this right imagine the other people I get to work with yeah you know so I think that's the the business part is is always interesting because yes you have to figure out how to be the talent but then it's always about the people I think we build the people the people build the business exactly so our job and I call it teach not tell so this is a very you're gonna love this so when I have people that work for me I don't tell them what to do if I see something they're doing wrong I write it down I create a training, I teach it.

32:52And now I have a standard. So essentially when I'm coaching people and they say, you know, my team's not figuring it out or they're too slow, or I don't feel like the risk takers. I hear it all. I go, cool. Make a list. What's on your list. And they're like, well, uh, they don't, they don't, they don't collaborate in meetings or they don't take notes in meetings or they're, they're slow on email replies or whatever it is. Make a list, all of them, 13, 14 complaints about their team. I said, cool. Now show me where you've done a training on how those things should be done right well i don't right right that's the problem right or maybe they said well i told them one time or twice but no no no yeah yeah not tell you have to show teach yes you need to show me where there's a video that if i watch that video and i follow what you told me are the five ways that i need to collaborate in a meeting that when i show up in a meeting and i don't do it you pull out that video and say hey you remember this video you watched let's talk about the way you showed up in that last meeting right and see what's cool about that is just so simple is great leaders and you know this look at the people they've led to the degree those people have developed and grown that says you know if you look at any organization that's performing i will show you a world-class leader it's impossible for you boy scouts you know organization businesses media companies if you if you point to this company's doing awesome i will introduce you to a world-class leader right and that leader is really good at developing people.

34:13Wow. That's a skill set. How important is creating bulletproof processes for your teams in order to grow and scale? If you have an issue on your team, you have two options. It's either people problem or process problem. So I default to assuming positive intent. I call it API assume positive intent. If there's a mistake, I assume somebody wasn't properly trained. so i always go to the process is broken it's the process so i always ask before i get upset i go can you show me the process that led you to create this outcome and sometimes it'll be like well i don't have one it's missing so i don't get upset at the person and then if they have it i look at it and there might be a step missing that causes the issue cool let's add it together we'll just be like can you add that step see right there enter boom boom boom it's done then now i have something I can hold them accountable to.

35:08But I think as a default, people, especially entrepreneurs, we're kind of crazy. CEOs are crazy in case they didn't know that. Like I'm very self-aware. I always want to go to the process, but once the process, that's why. But once the process is in place and then there's a breakdown continually, then they're not following a process. Yep. And then it's their decision if they want to not step up to the standards, right? I think people at the end of the day, if you don't have a process, a system, they'll fall to the level of your systems. So you need to train them. They have to exist. And then that's how you build a company that doesn't require you to run.

35:41And, and people, some people are like, well, I don't ever want to sell this company. Cool. I would still encourage you to build it in a way that you could sell it because a company that could be sold as a great company to own. Right. And that's how we go. There's less breakdowns and you can hire more people and put them into the process. And think about just what's fun in life. Like my whole philosophy is I want to wake up every day and go back to back awesome stuff. Yes. Fixing a problem that keeps happening is not fun. It's not fun. Hence why a lot of people build companies that grow to hate.

36:10It's the way they built it. Yes. So as soon as you get to a place where you resolve a problem, and that's why I teach the framework, the camcorder method in the book, this is how we create processes in my life, is when a problem happens, I solve it. I never want to have to revisit that. And then every time it's new problems. Like most entrepreneurs, I know you're this way, Lewis, it's I'm addicted to my expansion. I don't want to revisit something I've already overcome. Yes. And having new team members, sometimes it feels like, oh, I got to teach them again. And here's what's crazy is whenever you feel that way is why you might not want to grow the business.

36:47Because if I grew it, it would probably, that person wouldn't be able to grow with me. Right. So I'd have to let them go, which means I have to hire somebody new, which means I got to train them. So that's a lot of people because they don't have those systems in place. They actually will stunt their growth. Wow. Isn't that fascinating? It's really cool. Like when you sit down with an entrepreneur, it's got a business and you're like, okay, where are the opportunities? And they're like, well, I can't do that because of this. It's like, let's talk about that thing, that person. Yeah. So when someone starts to develop their, and get to be aware of their money story and they start to identify their story, is that true?

37:23Is that really true? And they go through these steps. Would you say that when they're clear on their money story, they then have a money personality or identity? I think it definitely is identity. Identity. Yeah. And we've all heard, you know, one of my coaches, Ed Milet talks about this a lot, right? The whole idea that, you know, whatever our identity is around our wealth, our love, our relationships, it's like a thermostat, right? If this room has got a thermostat set at 80 and it gets hot, the cooling is going to kick in. it's going to cool us down. If it gets cool, the heater is going to kick in, it's going to heat it up.

38:00And everybody has an identity around money and especially worth. And, you know, some people, it's fascinating to watch. They can just go look at their bank account. Usually it oscillates between the floor and the high, right? And some people it's overdraft is cool. And it is like, no problem. Other people, if they don't have 5 ,000 in their bank account and savings, they freak out. So it's interesting from a working through the beliefs is trying to figure out how do I make the old high, the new low. How does someone break through then? You got to do the belief work. You have to understand what beliefs you have about breaking through.

38:36Cause if the low happened, if you looked in your bank account or you stepped on a scale, you step on a scale and you thought it was going to read a number and it read 20 pounds heavier, you're going to make a completely different set of decisions that day, right? About what you have for breakfast. Do you go to the gym? Of course you're going to the gym. You're like, what am I doing? 20 pounds heavier. I didn't know that was going to be there. So what happens is you need to trick yourself into making the old high, the new low and act as if it was the best way to fix your identity is get around other people.

39:07Yes. We know this. I mean, the environment, it doesn't matter how motivated or how much positive motivation you have about being warm. If you're sitting inside a commercial freezer, you're going to be cold. Eventually you're going to get cold. Yeah, you're going to be cold. So it's like, how about we move you out of the freezer into a warm room? And all of a sudden that warm room is your peer group, right? And I always say, if you're the, if you're the big dog in your city, you might want to look around, right? If you're the smartest person on your street, find another street. Yes. So what would you say is the process then from shifting out of a belief system of scarcity or lack around money into abundance and prosperity?

39:46Would it be around the story first, then shifting your environment around people you're with so that your identity starts to shift? How do we shift our identity to become wealthier-minded and wealthier materially? Yeah. It's a beautiful question. I love it because oftentimes I'll talk about the chocolate and the broccoli. You know, people, sometimes you have to communicate the chocolate because that's what people really want. But what they need is the broccoli. So the chocolate for a lot of people is success. It's rich, it's money, it's accolades, it's recognition, it's all that. And what is the, and put a note on that, what is the thing that people usually want?

40:30Is it they want financial freedom? Is they want status? Do they want options? What is it people really want when they think around wanting more money? I think the word that comes to most entrepreneurs when I ask them this question, and I do, I run big events and I say, okay, why do we start the business? One word, write it down, go. It's freedom. Freedom. It's freedom. Freedom means the ability to do what you want with who you want anytime you want, which is interesting because it's a bit of a fallacy, right? I can actually, your work ethic is a byproduct of your gratitude. Think about that. I think a lot of people that think, well, if I was rich, I would just hang out on a beach and do nothing, drink Mai Tais.

41:13The reason why you'll never be rich is because that's all you would do with that resource. If you became the person who could become rich, you would have a different character trait that You would not be like, I don't want to waste my day. I've done this for 14 days in a row. How many more days am I going to just hang out on a beach and do nothing? You can get bored. So it's fascinating that some people that are broke have a belief about what they would do when they're rich. And it's the reason they'll never be rich because that energy will never bring that to them. Right? So when you say, what should they do first?

41:43It's they got to focus on the abundances all around them. So start paying attention to abundance around you. It's you can wake up and you can decide that the world has scarcity and negativity and lack, and you will find evidence of that. Or you wake up and you decide that the world is abundant and there's positivity and there is so much opportunity around me. And my job is to just keep my eyes open for the rest of the day. Yeah, because your frequency, your energy is what you frequently see. I want people to hear that. Your frequency, my energy is what I frequently see. you know and that was i was excited my boys came in here i wanted them to meet you because you're one of those people where i'm like lewis is such a good and positive like you need to feel that energy so it's i'm never surprised when i meet somebody that's successful that's positive because of course they are because look at the way they they look at life so i think the first thing any person no matter where they're at doesn't matter how much money they have or have nothing they can decide hey in the last hour did i focus on opportunity i focus on gratitude did i focus on abundance?

42:49Or was I complaining? Was I seeing the downside of my situation? Like one question I asked myself a dozen times a day, Lewis, I've never told anybody this. Anytime I feel any lack and it happens all the time or frustration, you know, I meant to be somewhere on time, I'm running late or, you know, my driver, something happened. I always go to this question. how can i appreciate even more god's grace and guidance in this moment that's cool any any time it's like a cleanser i could be sitting here and i'd be like oh man i wish i would have had something to drink before i started or whatever and i'd just be like how can in my mind i just ask myself how can i appreciate even more god's grace and guidance in this moment and immediately see how it just changes the scanning of the the world all of a sudden i'm like oh i'm warm yeah That's cool.

43:43Or, hey, I'm here with my buddy. That's cool. I'm healthy. I'm healthy. Oh my gosh, I'm breathing clean air. That's cool. I have resources. I have friends. I have rich relationships. I just got back from vacation. As soon as you, and that's why I think questions are probably one of the most powerful tools we have. Because if you ask a more powerful question, you'll live a more powerful life. And that is my question. It's my primary question that I use to try to reset it. So it's not about like, go get another skill or character trait or change your belief. It's really about like, can you decide right now to see opportunity all around you?

44:19It's there. Yes. It's right there. You mentioned frequency. How important is it for us to shift the frequency of our thoughts and our emotions in order to draw in more financial opportunities? And is money attracted to a certain type of frequency? If so, what is that frequency? It is. I think the number is like 433 Hertz or something. I think I saw it one time. I was like, the money frequency is 433 Hertz. I don't know. I do know this. In my kid's playroom in our house, there's a chart and it's essentially a spiral energy chart. And there's a downward spiral and an upward spiral. So the feelings on the downward spiral are all the things you would assume, you know, anger, frustration, sadness, or whatever.

45:10The upward spiral is things like gratitude and joy and laughter. So when we think of our frequency attracting, because I don't think we create success, we attract success. And Jim Rohn says this often, right? We attract success by becoming an attractive character. So an attractive identity. Yes. I mean, this is, I hope I hope people can resonate with this. People want to do business with people they like that are positive, that make problems slash puzzles, not an issue. And oftentimes it's not even, do you have the skill to solve the problem is when you work on a problem, are you joyveal? Are you kind?

45:54Are you funny about it? Do you take yourself seriously? Or do you just, do you crack a joke from time to time? Because that's what people want. I want to be around people that make life lighter, not make them harder for me. So I think that energy, that's why I tell the kids, because check this out. If you woke up today and you don't feel proud of where you're at, I can guarantee there was a day back in your past, six months ago, six years ago, doesn't matter when, where you went from an upward spiral to a downward spiral. And that one day, that one decision it was little where you got upset at somebody when you knew you knew better you didn't apologize you should have been quicker to apologize something happened to you you assumed that they were trying to be malicious you should assume the positive intent and you started the downward spiral isn't that interesting like if you wake up and you're 20 pounds overweight there was a day where you ate a little bit more than you should have and you didn't go to the gym it's never like the one day it's the multiple days that's why for me that upward spiral downward spiral and the energy and that frequency, it's something I've been teaching my kids since they could understand language.

47:01Oh yeah. It's because again, it's who you are attracts things into your world. The world isn't as it is, it's as you are. But how come people watching and listening might say, that sounds great, Dan. And I understand that, but why are there so many wealthy or rich people who are nasty and are mean and treat people poorly? How do they have money still? because money is not um and Tony Robbins talks about this he said there's a science of success and then there's the art of fulfillment so there is a science of being successful just like there's a science for being healthy and if you go into a caloric deficit and you do hypertrophy training you will be ripped if you sell something for way more than it costs you to make and you can scale it up.

47:53Ta-da, you're rich. The art of fulfillment is completely different. And that's the, that's the world we live in. But we're talking about frequencies also like personality and frequency and identity and beliefs and attitude, which I believe also when someone, when I'm at a restaurant and someone is like, just got the most positive attitude who's waiting on us. I'm like, I want to over tip, right? I want to give more because I appreciate and I value positive energy. So I value that. But there's a lot of wealthy people also who are mean and angry and short. Exactly. And all those things and just like, you know, the least amount of tip or whatever it might be.

48:31And so how do they get away with it? Or how do they succeed in spite of a lower energy frequency in some way? Yeah, it's such a great question. Because I'm not saying you can't be successful or rich without it. It's just then you don't have the fulfillment. Right, right. So you can be that, but then you don't have good relationships and you might be sick inside. Let's talk about what they have that the people that are looking to create and have impact and have more fulfillment should consider it's the worthiness. See that person that uses what I call dark energy to create, and I use it too in my early 20s, proven all those people that ever second guess me.

49:10I'm going to show them. I'm going to win so big that it's going to be undeniable. that they were wrong. Like that was a very dark, like kind of diesel. It drives you. It was powerful. It's got a lot of torque. Problem is it also, it eats at you. It's dirty. It feels hard. And I think that's why you see a lot of billionaires want to be Buddhists, but you don't see any Buddhists who want to be billionaires. Because they got the fulfillment. They don't need the money to feel good. They don't realize that I could have felt good the whole time. Yeah. That's a beautiful place to come from, right? And so what I would encourage people that want to be more full of positive energy and be successful to consider is just know that you're worthy of it.

49:55Because it doesn't matter how great of them. And we all know these people. They're so kind. They're so giving. But almost to a fault. Right? They create opportunities for people all the time, but they don't feel worthy of getting a piece of it or participating in it or collaborating around it. Wow. So they lack. Yeah. I have a friend, a mutual friend that I know he's given to me for 15 years and I continuously ask him every year, when can I help you? And he's just like, oh, it's all good, man. I don't want to bug you. Wow. Dude, that's not cool. Like for real, man. Like I really want, you know, and now I'm like kind of upset.

50:30It's like, hey, man, like do you think my help ain't good? You know what I mean? Like what's going on? Right, right, right. So I do think some people can be financially successful, but when it comes to the art of fulfillment, that takes a different process. So I want to get back to this process from identifying your money story and then realizing that's your money identity and personality once you've created, identified that story. and once you've realized, okay, this is my identity, this is my personality, and this is how I make decisions day to day, or this is how when money comes in my bank account, I feel something.

51:10I either feel excited, I feel anxious, I feel avoidance, I have this attachment style to money. How do we break free of an attachment style to money that is harming us so that when When money comes and goes, it flows. It feels good as opposed to anxious, avoidant, or stressed emotions. Because growing up, I had a lot of anxiety around money. Same, yeah. And now when money comes to me, I say thank you. I appreciate it. I don't care if it's a penny or$100 ,000 that comes in the bank. I'm like, thank you. And I learned this from my friend Ken Honda. He said, when money comes to you, ask it where it wants to go.

51:50He said, where do you want to go? Do you want to go towards food? Do you want to go towards rent? Do you want to go towards giving it to people for free? Do you want to go towards investing in something? Where do you want it to go? And I like that philosophy of like, just paying attention of where you want it to go. What else would you say that we should be considering around when money enters our account or comes in our hands? What should we think? And what should we do with the next steps? Yeah, you kind of touched on it. I think that one belief I would encourage people to consider that would help with the receiving is the belief that you're a steward of it.

52:27Oh, okay. Some people can't receive money that well, right? It's hard for them to let someone pay for them for a meal or to take money. Not only that, they stress themselves out. If I put a million dollars in a lot of people's bank accounts, they'd be worried that somebody's going to rob them tomorrow. They'd be worried that they're going to mess it up and the government's going to say, you now owe us$2 million. There's so much angst around receiving. and one of the big ideas that I learned. Is that a worthiness conversation? Is that a value conversation? Why is there angst around receiving? I think it's a fear of not knowing, right?

53:00Because it's new. A lot of people, you know, I call them factor of 10 problems. Most people start with$10 problems and those are meaningful back then, right? Cell phone bills, a little extra and you're like, whoa, and you're calling up and you're spending three hours trying to get that 10 dollars back yeah and then and then we go to 100 problems right and then thousand dollar problems and if you think about the mindset to the degree that we can become comfortable with bigger quality problems i remember oprah one time she was being sued by my the mad cow people because it's something she said on the show for a billion dollars and somebody interviewed her and said, Oprah, like, how do you sleep at night?

53:41You're being sued for your whole life's work, your whole net worth. And she said, I'm just grateful to be the kind of person that could be sued for a billion dollars. Wow. Huh. She got really comfortable with receiving and being. So I think that the first idea is to understand that we, it's not ours. Money is not ours. It's nothing's ours. I mean, I love that you bought a new house, Eventually when I leave, it's not mine. It will. And there could be exactly. So if, if we actually just get into the headspace that everything we've created in our life, there's a lot of, like, it's not permanent. Then all of a sudden, like you said, it's where does it want to go?

54:22How do we want to use to shape it? How do we use it to help other people? Right. We're stewards of it. If you see other people that are rich and you're upset that evil people, you're like, they're rich, then go be rich. Take that resource and deploy it the way you want. So I think the way I look at it is money coming into my life is a byproduct of the value that I created, right? So if I want to have a bigger impact, I wanna do more good. I want to create more. Even as an artist, in the book, I talk about Andy Warhol and how he created the factory and he had teams of people supporting his art.

55:04he decided i'm going to use this resource to do more and i think that when you correlate that and i think that's why tithing for a lot of religion is really important like i follow the same process and i believe you do as well like when you get money and you know that that money is going to help people for example my buddy mark he came to my house one day and he's like dude i have i have money mindset problems i just can't charge you know five thousand dollars for what i do and we're sitting in my sunroom. I said, interesting. I knew he's a person of faith. And I said, what? I think he was charging two and he knew he should be charging five because everybody else charged five.

55:38He just felt guilty about it. I said, well, what if you knew that every dollar you made, 10 % of your income went to your church? Dude, I saw his whole body. Meaning shifted. Yeah. He lit up. I want to charge 10. Of course you do. Right. right because he aligned his desire to serve right and i just thought that was just a beautiful way to to think about what beliefs i have around money now it doesn't solve it it doesn't fix the skill problem you got to become more skillful and more valuable but it helps you receive because you know that as i receive it's not mine anyways i don't have to protect it i don't have to worry about losing it and it's now a resource that i get to use to then go create other things i want to see in the world.

56:22And ideally, hopefully it's to help people. When someone hoards their money, what are they saying? They're saying to the universe that it's fixed, that I won't get any more and I better protect it. And typically those people cannot live a fulfilled life. Wow. Yeah. How much should we, I mean, we live in a material world and there's, there could be challenges in the future. So how much money should we be putting aside of the money we're bringing in for paying our bills and expenses in the future and making sure that we're not day to day. This is the stats because I'm a data numbers guy. If you look at the worst case scenario, we kind of went through it with the global pandemic.

57:02It may be a year at most. Most financial experts will say you should have six months of overhead expenses set aside available liquid. That way, if you ever had to restructure your business or you got laid off or whatever happened, you could weather that storm because that's about it. And some experts will say in the business side, it's about three months of operating expenses, six months. Some say a year. I think that's a lot. But let's say worst case, everything else above that is really about, okay, what's the allocation? Do you want to invest for the future? Do you want to set budgets aside for creating experiences?

57:41And I don't know if there's a right or wrong answer because I think depending on the situation, how old somebody is, they might want to, you know, I know, I love the book Die With Zero. I think you've had the author on. Yeah. Super cool book because the philosophy of actually designing the leverage, because he talks about the go-go years, the slow-go years and the no-go years, right? So like if I have money, especially if you have kids, there's two concepts from the book that I thought were phenomenal. One is if you want to bless your children, bless them when they're younger. When like, for example, I call my, as soon as I read the book, I called my dad, I said, dad, do you have any desire to leave money to my sister?

58:17And he goes, yes. I said, you should give it to her now. Why? It'll have way more value to her now when the kids are teenagers in regards to the life decisions she can make and experiences than when she's 60. Think about an extra hundred grand or whatever the number is at 27 years old, we'll have a completely different impact on your life than at 57 years old. And unfortunately, a lot of parents that want to give their children, they wait till the end of their life and they don't do it. And he talks about it, that you want to do this when they're around the perfect age is like 27, 28. So that was one big idea.

58:50The other one is, you know, people and the memory dividend of it, right? Like you get to experience it and you get to have those memories for the rest of your life. And you're alive. Yes. What a crazy idea. It's like, you can actually see it in their eyes. Like, Oh my gosh. And you see the impact it had not after you're not here anymore. Right. Then the other one was, um, that when you, whatever age you want to say you retire, I'm not a big fan of retirement, but, um, that there's the go, go years, right? you know 50 to 60 or 65 and then there's the slow go years so a lot of and then there's the no-go years no-go years are like 75 plus you're not moving much no so most people don't realize that the amount of money they save for retirement you can buy insurance in case you're worried that it's going to run out so that protects you on the upside that you live to 100 but you're not doing a whole lot of backcountry skiing yeah you're not traveling yeah yeah for most people everyone's Maybe on a cruise or something.

59:45Yeah. I'm like, wow, you're 82 on the back mountains. But I just think that a lot of people worry about accumulating for, again, it's anything to extremities. It goes back to if the primary reason you're making this decision is only for money, then that's where you feel a prisoner of your money. Wow. And it doesn't matter if you have 10 bucks in your pockets or 100. It's a big idea. I know a lot of really wealthy people, and they are prisoners of their wealth. Really? yes that unfortunately is the norm what will make someone a prisoner of their wealth if every time they make a decision it's they're always thinking about what it costs

1:00:53it's not what it costs, got really comfortable about how they're not going to be here forever. And that this time, like, dude, today, I don't get today back. I plan my life in five-year increments. I think it's enough time to do something meaningful, not too little time to be wasteful. And I feel like if every year I sit down, I reset for another five years and I try to figure out like, okay, so we do, for example, we just got finished doing a vacation with 18 of my siblings and my nieces and nephews that's a trip that my brother and i finance for the whole family yeah we do it on a ski hill all of it yeah one house 18 of us side of a mountain yeah we do it once every two years and and and it is the best so cost wise big number big worth dude take everything take the mclaren you know what i mean like i don't that's not important wow that one week together is like if you ask somebody they had two weeks to live yeah and you couldn't tell anybody else what would you do at your time sure they would get on in a one house of course with their family members pour into them to the degree they could wow and on the last day they'd have to say goodbye you're not taking anything with you nothing it goes back into the pool it's like you played the game of life and you put all the chips in and at the end of it it's somebody else it just it's crazy everybody gets a back and i think that if people use that perception or perspective in making decisions, especially money decisions, they would live a richer life.

1:02:26This is why I love Ramit Sethi's work around living a rich life because he's not about, you know, scrimping and saving your way to wealth, right? He's about like, hey, let's set it up, automate it so that your mindset doesn't even become part of it. Let's take care of like where things should go. And then now let's talk about how do you increase your value so that you have more to then live a life. We were talking earlier about like, you know, travel and expenses one of the ways i had to overcome this is put money aside that had to be spent for trips really yeah because if not then everybody's like man that's a twenty thousand dollar trip this is the problem every time i was making it as through a money class or just this or should i go to this hotel you're like uh yeah should i took that should i take that 20 grand and put it into my business exactly look like i can do with this money yeah so because i said laptops with this.

1:03:18I always think about iPhones. I'm always like, and it's like five iPhones. That's so awesome. But I thought that was a good way for me. When I remember somebody talking about this, like set the budget aside. Yes. Because then you can't, you have to spend it. And if you don't spend it, you lose it next year. Right. And then what does it do? It forces you to prioritize. If I know I've got 20 grand a year for trips, whatever the number is, and I'm not looking at the cost of the thing i'm looking at the worth and then i'm prioritizing because if i don't use it you're scheduling the dates for it you're doing all that yeah yeah you're making it a priority you know when people say like my family's important to me and my health's important to me i go show me your calendar right show me where you're investing your time for your health bank account and calendar yeah it does not lie wow and people that say that it's important to them and they haven't done date night in there they don't have family trips they don't have investments in their relationship, like seminars where they can do together.

1:04:16They don't have any money spent on it. Do you know the entrepreneurs that will spend 50 grand to hire a consultant to come in to help them with their marketing, but won't spend$500 on buying a book or a course for their marriage? That's unfortunate, but that's the norm. Because again, what do you think you're worth? Yeah. What is the biggest money problem you have today? okay such a great question you know what's funny man is i don't think i take advantage of the biggest opportunity in front of me what do you take advantage of instead smaller safe i know and i'm a guy that buys a company a month and i what's the biggest opportunity in front of you that you don't know that's my biggest worry i i when i think of where the like because i don't think about money I think about value creation it's the same thing for me so when I when you say money I just rewrite value creation when you say what's the biggest value creation block or thing stopping you I think I bet there's something I don't see that is bigger than what I'm doing that I don't want to see because it would mean having to renegotiate some things like what just my time and my commitment and my my success whatever it is but essentially for me to go for something bigger that's scarier that's unknown that's usually the thing and it could be it potentially could be just doing more of what I'm doing now but giving it even more resources um that is the that's probably the thing that I think about the most wow yeah yeah I love the power of questions and I love that question of what's a opportunity that is right in front of you that you're not taking advantage of that's a beautiful question and that's kind of the one I kind of keep thinking and it's like is it this is it this um on the money side i would say in the last few months that i've gotten world class out but it was really bugging me is i had so many open loops what do you mean dude i had and still have in certain cases 26 credit cards oh i have three banks that i deal with and spreadsheets of accounts just the complexity of my my business empire yeah yeah i've got uh travel points like we're talking millions of points i'm a hoarder when it comes to points dude i just so funny you got the jet okay if you want some i'll send them to you but it's so funny because the other day i was like and i have different reward points programs right because i i remember i decided one day i was like i want status on everything so i like did the whole credit card thing i don't know if you've heard of this it's a thing but it added complexity and so here's here's what i know about going forward you can't move forward until you clean up the past think about isn't that true in relationships also it's in everything wow and when i think of i remember i sat down opened up a google doc and i just wrote down i think i called it like a money cleanup and it was just like a list of all these loose ends i knew were there it's so funny you're saying this right now because in the last two months, I have cleaned up so many energy, I guess, open loops in relationships.

1:07:29And I've been, and it takes a lot of courage because you have to use your voice. You have to speak up. You have to take actions. You get to disrupt situations and relationships and things are going to shift and move. And so I've been using my voice in every different relationship that I have when there's something I feel like that just feels off to me. Whereas I used to just say, I'm going to be the nice guy. I'm going to take the high road. I'm going to, you know, not ruffle any feathers, but now I'm just like, there's too much energy that's seeping everywhere that I need to reclaim. Yeah. It's almost like the holes in the dam.

1:08:03You had to go like plug them. Yes. Right. Cause it was all that energy on the backside of the dam was leaking out. And the more I do it, the more powerful I feel. And it's not doing it in a, in a mean, aggressive way. It's being conscious is being considerate it's being you know communicating with kindness i guess but being firm in your communication of what you need or the boundary you're creating or closing a loop and i think it's interesting you're doing that it's kind of all these credit cards and points and things just things that are out there it got just these things are just out there and you haven't and they're just open loops that need to be closed yes right they're the a friend of mine said it once recently it's so good it's hard to do your homework until you clean a room you you know it's like he he said he goes i bet all the potential in your business is on the under other side of unexpressed conversation oh man oh i was like dude isn't that fascinating yeah that the the conversations you've been avoiding is where your potential sits that i feel that literally gary said this yesterday on the interview with with him he's like i've got thousand employees and my biggest flaw is my lack of candidness like directness yeah he's like i'm very candid and honest with my audience he's like i can say whatever i need to but when someone's been with me for a year or three years and i really like them and i know about their family and their life but they're drastically underperforming i haven't been able to be candid and say, here's the action plan you need and, or you can't be here anymore.

1:09:36You know? So he's like, I've carried people on my back by doing more speaking, by doing these things. Cause I don't want to be candid with them. And I was like, man, isn't that interesting? But he was like, if I just was candid more frequently and have those uncomfortable conversations, they would either step up or they would move on. And then somebody better would come in. Exactly. And we would grow and expand. Right. And I was just like, man it's so challenging need that it's challenging it's interesting because i like that damn metaphor as you shared that because when you said the more i do it the more i plug the holes the more powerful i become yes think about it the more energy because the water it's like a geyser is now boom yeah and it's i mean that's the you know energy will flow where attention goes and if you've got those people taking your attention just like little thoughts throughout the day ah this is frustrating me a little resentment man that's why people don't sleep well i know when i say when they're like when clients of mine are not sleeping well it's very simple have a journal write it out yeah because if not you think that that process is going to resolve itself you just have to write it out okay i did um have you um heard about the 12-hour walk what's his name that did that he has it's called the 12-hour walk challenge forget the guy's name but um amazing explorer he's just like a world-class explorer he wrote a book so i decided it just it's literally you wake up and you decide to walk for 12 hours holy cow so i was like i do iron man's like i can do this yeah that's hard though i did not realize how hard it is it was the most it it was like doing it was like between a half and a full distance iron man it was legit and i started it i did it january 1st and i started in the morning and it was 6 6 a.m because 12 hours i want to be finished by dinner and I went walking.

1:11:25And luckily somebody gave me some advice on how to have the best experience because some people have had horrible experiences. Do some research. But like, for example, somebody suggested have a series of questions that you meditate because you're walking by yourself. There's no devices. There's nothing. It's just you and yourself. Oh no, zero. So one of the questions was a quote. It wasn't even a question. It was a quote, Joseph Campbell quote that said, the cave you fear to enter holds the secret or the key of the secret you're looking for the treasure you've been looking for all those so i'm walking in the woods lewis and i'm screaming it's just me what's the cave i'm willing to look at it just i just tell me what it is and as i had my journal had something right in and i would just get these these what you just said these open conversations things that have been just left unsaid and i remember this like one of them it wasn't even a big deal it was just a group that i was in that i didn't want to do anymore dude i just had to call him up dude and i told him he goes man i didn't even know you were still in it oh my gosh man dude that was one of the things i did last week i removed myself from a group and you think it's like the biggest thing and they're like i can't believe you stayed And so like, I just thought that that question of the cave you fear to enter holds the treasure that you seek.

1:12:48And if you're willing to go in, there was some crazy stuff. I was like, oh no, I can't do that. I must do that. That was my to-do list when I come back. But that 12 hour walk, I thought was one of the most fascinating experiences. I mean, talk about therapy, right? Just you and physically. Oh my gosh. Seized up. I was all ambitious. just i'm going for a steak after this i do i fell in the parking lot like i got out of the car meet my buddy david i just oh yeah yeah god i just fell to the ground i was like anybody see that no okay cool let's get to the bar i gotta i gotta sit down wow man yeah but it was it was i think like meditating against questions of like again just open loops man right into the because what are you telling yourself it's and in many ways it's helping you build that worthiness yes because if you ask yourself why have you not had it's like well i just don't want to create issues or disruptions or friction or it's like well why well i'd rather take it myself i'd rather be maybe the martyr you know what i mean it's interesting because i love gary's stuff i think gary he's the compliment to me because i am too direct sometimes and that's literally i went from yeah being the person was too quick to hire too quick to give feedback to now when i i hear gary and he is a world-class operator that i don't think people give him enough credit thousand employees is it's it's even the way he operates people don't understand like his philosophy is continuity is this is a competitive advantage he's like and again it's funny because it's a double-edged sword he's like i keep people around so i have a competitive advantage but i don't i'm not quick to upgrade the talent so it means i deal with the downside of that yes but all things said and done there's no other leader that i can point to that i feel truly care about the people he cares about the things they care about that's leadership yeah you need to care about the people you care about things that they care about yes he does that at a world-class level yeah and i think he's got a photographic memory i mean i've never seen anything like it he remembers when he met you how he met you the conversation he had with you 10 years ago where you were he was telling me this in the thousands of people a year it's amazing yeah so he's got to have a photographic we met 2009 and he goes i remember exactly where we were we were in world market inst louis and this and that and then i went in your car i drove him somewhere we were like connected on twitter and i was like how do you remember world market i can't remember where i was last week i know it's crazy man it's a it's a gift yeah we all have our talents um speaking of talents and what people lack what do you think is the the three habits that keep people poor there's so many the first habit because you talked about a lack of worthiness you're talking about talents i've got the habits the first habit that keeps people poor is blame it's not being accountable for their life man so many people love to stay in victim blame mode as opposed to responsibility feels so good dude i've how i would love to say that it's like being on a beach in the sun like how good would that feel when nothing that i'm experiencing that's negative is my fault that's awesome that feels great like i get it it's just it'll keep you poor right step one is understanding you are 100 % accountable for your life and nobody's coming to save you.

1:16:04If you don't believe that, then you'll never create. So I think that's the first habit is just that negative belief around blaming other people. The other one is the habit of not investing in their skills, right? The habit of, and it can come from, I don't feel I'm worthy, but it's really simple because it's not about working hard. I know a lot of people that work hard that really struggle to make ends meet. And I know other people that on the surface, you look at them, they go, they hardly work. And they are wealthy AF. Right. Why is it people that seem to work, some people that work extremely hard don't make that much money?

1:16:46Because they're not working on the right things. They're working hard on the work. They're not working hard on themselves. Oh. What do they need to be working harder on in order to break through to the next financial level? They got to find out what does the market value, right? What is your boss value? If you've never talked to your boss or never talked to your customers and say, here's what I'm doing for you today. What could I do that you would find more valuable that I should consider learning how to do? Yes. That conversation has, then you're, you're missing the boat because the world rewards people that creates value.

1:17:22Like there's a reason why there's hedge funds managers making a billion dollars a year. Crazy. Some people hear that and they go, that's not fair. Okay, he made a billion, but he made 100 billion for people. That's value. Do you know how to do that? Because if you do, like, I don't know how to do that. And if I did, I think that's pretty awesome. So again, that's the extreme. There's people at that level. But if you're making$50 an hour, 25 bucks an hour, you could ask yourself, what's the next level of value that I can create? So that belief that the habit of not feeding their mind, I mean, Lewis, there's people that are in troubling situations that don't even read books.

1:18:02Like, I don't know about you, man. The answers are out there. I am shaped by books. I've read 1600, continue to read every day. Why? Because for$30, six hours of my time, maybe it takes me a month, maybe it takes me a week, depending on how much I'm reading, I can learn a person's perspective on a topic that took them 25 years. And when I read, I'm looking for one nugget that's going to add value to my life to make me more valuable. And if I can do that, then the market will reward that. So one of my mentors said he goes don't read this is a big this is this might shift everybody's perspective don't read for yourself read for your customers what does that mean it means acquire knowledge to be helpful to other people see most people when they start reading they're like okay i need to be more yeah it's all for themselves money management productivity time management no no what business are you in you're in uh solar cool go read the custom like read the books that your customer should be reading right about home maintenance whatever it is and then that way you're them you're valuable to them you're differentiated amongst all your peers to that customer so that was like when my mentor tim said that to me i was like oh i i had a different lens on even just reading and investing myself the third habit i would say is they don't understand money it's really just the they they don't have the knowledge about what money bad habits right they're wasteful they don't spend it's it's it's it's literally that habit of like show me your bank account and i'll show your money beliefs yeah like like what people don't realize is the environment definitely is a reflection of your beliefs your bank account is environment your body's an environment your house is environment the city you live in environments country you live in these are all containers what you eat all these things all of it and it it says something but the words you use is your environment like the language yeah people don't audit themselves so i think that that's a big part of it is the the the money people say i'm not good at math yet saying it can we add a comma yet to this saying it you're gonna believe it yeah and i think that's why language matters so i think those are the three things is just make sure that you focus on them and then wow that's good you'll overcome them what is the i mean we haven't really talked about buying back time, but I'm curious about, but have we, we have, but I'm curious about, um, if people can get one thing from your book, buy back your time, what is the main thing we need to understand about how to do this, why we need to do this.

1:20:45And is there a simple framework that we should think about when it comes with time and money? Yeah, a hundred percent. And it's in chapter three, it's called the buyback loop. And it's kind of the core framework. The unique part about this book, the perspective, is that we don't hire people to grow our business. We hire people to buy back our time. Because if we do the second, we get the first. But if we do the first, we definitely don't get the second. Interesting. Think about it. How many times do you like, I got to hire six people. And all of a sudden, I don't have any time to do what I was supposed to do.

1:21:17Right. So it's really about how we look at the, what I call the sequences and the steps. What's the right step. So the buyback loop states that whenever you feel pain in your life. Okay. And you don't even have to be an entrepreneur. You can be just a person working on a team. First off, you do a time and energy audit and that's a two week review of your calendar. Really? Yes. Cause dude, this is what's crazy. What does that look like? Is there a process? Yeah, it's in there. Yeah. Chapter three is the buyback loop and the time and energy audit. yeah there it is that's the buyback loop okay so i teach the whole like calendar review and you highlight things but here's the the philosophy is right off the bat there's probably things that really um suck your energy that would cost very little to have somebody else to do yes like even in your home like have a cleaner come in and clean for you hire somebody do meal prep we have meal prep even though we have somebody in our home we still so like there's all these relatively low cost things and it frees up your energy so it's not even about being more productive in time it's being able to go from thing to thing to thing with things that light you up so time isn't created the same i don't know about you lewis but when i was in math class and i looked up at the clock it took forever forever man school it was like the hour class felt like three hours it was exhausting go to math class clock clock rings for you for me oh matt or sorry every subject Oh yeah.

1:22:40Jim was the only thing. So take that one. You go to Jim, the bell rings and all of a sudden an hour is 17 minutes and you're like, Oh, I don't want to leave yet. So time is not created equal in the sense that the energy that we feel within that time matters. So in the time and energy audit, we look at what we're doing with our time and what things would cost very little to pay somebody else to do that, that we don't want to do. And then we go to the next step, which is transfer. So audit's the first one. Transfer is the next step. Once we transfer that stuff the right way, right? Transfer what?

1:23:11The task. How do you, people talk about delegation. Someone else doing it. Yes. So I teach the camcorder method and I teach the process for documenting things and how to do what I call transformational leadership. The camcorder method is you filming something. Everything's recorded. Yeah. I don't even create the SOPs. Or whatever it might be. Dude, on your phone, you can actually pull down your control panel and add screen and voice recording. Most of my transfers are, yeah, I'm going to add it. So it's in your control panel. Scroll down. Yeah, so I have it right here. It's this button right here.

1:23:44You see the little one? Does that record audio there? Dude, there, that button right there. Oh, shoot. Next level. But it records on the screen. On the screen. So I'll hit start recording like that and then I'll pull up the app and I'll - Show someone step-by-step and it's getting impressed. And I just talk. I say, I'm going to take the next 26 minutes. I'm going to walk you through how I process my inbox. and I go through it or how I think about scheduling my flights or how I want you to maintain my road bike or whatever the thing is. And then when I'm done, I hit save, right? I hit stop and I upload it to a shared iCloud folder.

1:24:14It synchronizes in the background, sends them a notification and then they create the SOP. They create the process. That's the key. Why? Because then I can see based on what they created, if they watched the video and did they get what I was saying? And if you taught it well. Yes. And then if they didn't, I can either train them up or I can add some stuff to the process so that's how we transfer so audit for time and energy transfer to other people and then fill atf what's phil phil is the most beautiful part phil is what we've been talking about we're gonna fill your time with phil is literally what we've been talking from the beginning that's why i was loving that we were having this conversation phil is who do i need to become to be able to deal with bigger problems oh what do i need to learn what value do i need to create how do skills it's literally don't wish the world is easier as jim ron says wish that you were better yes who do i need to become to go from ten dollar problems to a hundred dollar problems that was enough i want billion dollar problems louis i want you to have billion dollar problems dude and they shouldn't be daunting at that level no because you've developed yourselves like it's funny one day i called my brother i was hiking and we were talking and he goes how's things i said things are incredible and i'm a little worried and it was why is that i go it's not normal like usually at my scale there's always a thing like a meaningful puzzle i got to deal it and he goes well what's going on in your life i said well there's this this this and he laughs he goes dude last year those things would be big things he goes have you ever considered that maybe you've just evolved where those are now little things i was like oh snap that's that's what happens is over time the problems puzzles challenges are still there yeah yeah oh they just don't they don't resonate the first time somebody quits on you on your team it's like somebody just you know got you in the heart yeah and then it happens you're like okay and then it happens a hundred times it's a blessing the hundredth time you're like i didn't even like there's no losing sleep it's just exactly yeah they quit or the the whatever so i think that's what happens is so the fill part for me is the ladder of success and i think of it through you know skills how do i become more valuable beliefs what are the world views the money beliefs i have and then what are the character traits that I need to develop, right?

1:26:26The mental fortitude, toughness, consistency, productivity, like there's, there's character traits and that's how we evolve to become better. And anytime we feel the pain line and we're, we need to scale, we go audit, transfer, fill. The coolest part about this framework, Lewis, is it works with our team. So you ever have a team member come to you and they say, I feel overwhelmed. Yeah. Give them the book, do the process. and by the time they go through it they'll be like i'm good okay i could see where i was spending time on stuff i shouldn't i didn't need to be yeah yeah or things i said yes to i needed to say no to or i need to renegotiate timelines or i just felt overwhelmed because i didn't have clarity most people feel overwhelmed because they don't have clear direction this gives them the roadmap and the process to overcome it and then that's where we spiral up that's why it's the buyback loop wow yeah speaking of team you know a lot of people struggle with meetings and i've heard you talk about meetings are a waste of time.

1:27:21Big waste. Why do you think, do you think people should have meetings with their teams? If so, how should those look like, or should we eliminate meetings altogether? I think for most people, if the meeting isn't a scheduled reoccurring meeting, then it's usually a by-product of poor communication and leadership. So I can almost correlate the amount of meetings a company has to their performance as a team. And the more meetings is bad. Yeah. Because if you have a good process, for example, to review the strategy, decide, communicate it to the team, review it on a quarterly basis and a cadence, have the measurements in place, right?

1:28:05The goals, the metrics, all that stuff. Yep. I have the mission, vision, values. I've got my, my metrics. I've got my project management like to the degree you have that built in, then the meetings are not really needed. they're there if you have to collaborate which is fine new project or communicate something hey i need this thing ideation phase when i talk about the 1080 10 rule for sure you need a meeting to ideation yeah but it's not in response to lack or response to something went wrong and i think for a lot of people their default tool they have one tool in their chest and it's a meeting and again meetings for me are an indication of poor leadership my whole philosophy on leadership do you do weekly meeting like check-in meetings or like scheduled meetings i mean like with the team though yeah so there's different levels at the at the bottom level let's let's pretend i was the ceo i have i don't believe anybody should have more than five to seven direct reports and those five to seven people are the people you've decided that if i want anything more to happen in my business, I must work through them.

1:29:09It's a big idea. So, so a lot of people, they, they're like, I want to do this. I want to do that. It's not, can you do it, Lewis? Does your team have the bandwidth to do it? It's called management bandwidth. So I can only have five to seven. So when Gary is like, Hey, I have a hard time letting people go. If he created that constraint, I bet it would create a forcing function for him to go like, but I want to go do this other thing, but I don't have the person. So it's, you don't want to add more. Cause what happens is people get overwhelmed when they have 15, 20 people reporting to them. So my rule is five to seven.

1:29:39I work through those people. Those I have weekly one-on-ones. So anytime I see anything where it's like I saw an email and something happened, I want to give you feedback. I just write it in a Google doc. So I have a notes, your name, and I just write it down. My weekly meeting, I sit down and we have a format and I just review it with you. Yeah. Yeah. That's where we do. So you are doing weekly meetings with certain people. Yeah. Yeah. Your direct reports. Yeah. Yeah. But that's it. And then, and then if you lead a department, you'll have a weekly meeting to review that department's progress.

1:30:07Got it. Right. And if there's a project that you're involved in from an ideation point, you might be in that project. Sure. Sure. But what I encourage people to do is get the planning done at the beginning of the year for the year. And ideally you have a 10 year focus. Then you do quarterly kind of iterations. Wow. And then everything's measured. I mean, the big difference about how I lead is, again, I don't tell people what to do. I teach them. And then I do what's called transformational leadership versus transactional leadership. So this is, this is all the entrepreneurs going to be like, Oh no, I do that.

1:30:37Here's, here's what it looks like. Most people do a tell check next loop, tell them what to do, check they got done, tell them what to do next. Problem with that is that about 12 employees, you hit a ceiling and it hurts because you wake up in the morning and you spend your whole day just trying to make sure everybody else is pulling on the rope in the right direction. What I do instead is a transformational leadership, which is i'm very clear on the outcomes um i'm let's say we're going to hike a mountain i'm going to talk about the top and talk about how it's going to feel i'm going to talk about where we're going i'm going to give you a gps coordinate then i'm going to do a measurement okay so outcome then measure here's how i'm going to measure your progress every day you need to report back how many feet of elevation gain you've made that day or hiking a mountain at the end of every day each person reports back how far they've gone yeah how many feet wow and that's the feedback loop why because it lets them know if they're making progress they know did i do better today than yesterday.

1:31:27Cool. You have one day. Like I think most businesses just don't have a measurement for each person on the team. So now you're going to report. And if there's a huge deficit, the third step is coach. See what I find fascinating is the amount of coaches that I work with that have training companies that are, that are, you know, really good at teaching that don't coach their team. Wow. It's fascinating. They'll spend 98 % of their time in their calendar with clients, zero working on actually developing the skills. So the coach framework I teach, Yeah, it's any time, like if somebody made 100 feet elevation, 100 feet, and then they had two, I'd write that down.

1:32:02I'd sit down and be like, hey, I noticed you only did two feet of elevation. And what's going on? Well, I got off track and ended up down a ravine. Interesting. Then I use the one, three, one rule, which is what's the one problem, the three solutions, potential solutions, and what's the one recommendation you have? Not what you want me to give you. Never. Lewis, I heard once a guy said, if you want to be rich, be lazy. If you want to be wealthy, be incompetent. My job is to not give people answers to the test. Wow. Because I robbed them from the opportunity to learn. So when I coach them, I ask them, hey, I noticed you only went two feet yesterday.

1:32:32What do you think happened? Well, I ended up going off track. Cool. What are three options of not going off track? Well, I probably could have followed somebody. I probably could have bought a map. I could have done this. And I said, sounds great. Those are all good options. They're all good. Which one do you want to do? I'm going to probably buy a map. Sounds like a good idea. Go for it. Yeah, yeah. So what happens is over time, that transformational leadership approach allows you to develop people. That's good. So that you don't become the bottleneck. The reason they call it a bottleneck is because it's at the top.

1:33:00Yeah. Again, most people build businesses they grow to hate because they don't know a different way of leading and creating and training so that the bigger they grow, the more time it takes. Right. My philosophy is the bigger it gets, the more time you get back. Wow. Yeah. I mean, it's the funnest thing to show people because once they see it, it's like so logical. If I'm always hiring people to buy back time out of my calendar, it's impossible for me to get to a place where I feel overwhelmed. You should have more time every time you hire. Every time you hire, the rule is start with the calendar, audit it.

1:33:32Okay, here's the bucket of things. That's the only people I'm gonna hire to buy back that time. Things that I didn't wanna do in the first place that don't make me a lot of money. Then I transfer it. Then I fill my calendar with things that make me money I enjoy doing that develop me so that I become more. So it's kind of awesome. And you've seen me do it for a decade. This is literally how I do it. I love it man this is awesome I could ask you a lot more questions around this but I want people to get the book buy back your time get unstuck reclaim your freedom and build your empire by my man Dan Martel make sure you guys check this out get a few copies for some friends also this will be a game changer for anyone and I think again people want to feel free they want to feel light and it's hard to feel free if you're stuck doing too many things you don't want to do and you're not evolving beyond that.

1:34:25And there's always going to be a season, or maybe this is a limiting belief, but I've been through many seasons of like, oh, I don't have the skills. I've got to go do something that's going to take time and energy at a rate that I wish I was making more at to go develop skills until I get to the next level. You know, I was a truck driver. I was mowing lawns. I was doing all these different things. I was like, that's not what I want to be doing, but I've got to keep developing the value within me, the skillset, filling up my time wherever I can get to get more skills to then go showcase my value and exchange it for some type of money that I want.

1:34:56Right. So I think this has been a beautiful conversation. I love this concept of kind of knowing your worth, but also understanding your value because everyone can say I'm worth this, but unless the market agrees, once that value and is willing to pay for that value, you're worth what you're getting, I guess. Right. Yeah. So there's a difference there. um where can we follow and support you the most instagram is my favorite as you know it's just like i give away every my my plan is to die empty right i want to die give it all away um a lot of people that read the book are always asking about like how to manage your executive assistant uh-huh so i'll do something for your audience only lewis if they if you guys message me follow me on instagram message me lewis i'll send them direct link no opt-in no nothing to my google doc sanitized for my internal standard operating procedure for working with my assistant i think it's like 42 page ass and to clean it up so just for this audience message me lewis ea i'll then know and i'll send it to you over on instagram damn martel on two l's and martel damn martel on instagram and damn martel on youtube and all platforms and yeah i mean the the big thing i want people to understand i kind of call them the three universal truths is i think the biggest way for us to become more values, we talk about worthiness, is first off, realize that we become what we talk about.

1:36:22People talk about visualization. The problem with visualization is that a lot of people visualize big dreams they don't tell anybody about. So you talk your future into existence. That's a big, like for me, that's why I've always shared. These are my goals, these are my visions, what I'm doing. Number two is I think that we will receive what we desire for others. Think about that. When we talk about money, if you want to be wealthy, I know how to do it. Go help other people become rich. Right? If you don't want your boss to become rich, you might have a money mindset problem. Because you will receive what you desire for others.

1:37:00And the third one, especially as it pertains about worth and the concepts in the book, is that the work instills the worth. The work instills the worth. When I had no self-worth, when I was a teenager trying to figure out my way in life, all I knew is that if I could just show up and do the work, be consistent, right? Because I think confidence is eaten away when we're not keeping the commitments we make to ourselves in private. So the work instills the self-worth. Yes. And you can't think your way to that. It's a doing. It's proof when I show up and I'm consistent for 45 days, 60 days. Louis when you've done this podcast for so long the work instills the work like the 11 every week for 11 years those are the three universal truths I think that if people would consider it would just transform their whole mindset and perspective and weren't you in jail for a period of time I did man I got a trial and juvie well I know that's what we connected earlier with your brother story yeah I ended up how old were you I was uh 15 the first time 16 the second time I don't know why I'm laughing, but it's not funny really.

1:38:09It's crazy, dude. I'm just curious. What is the, you know, what I love about your story and my brother as well. The cool thing, my brother went to prison for four and a half years. Yeah, I think when you were eight, right? Yeah, eight to 12. Yeah. And one of the coolest things and the thing that I'm really happy for him is last month, after 27 years of him being out, he got pardoned by the state of Ohio. The governor gave him like a full forgiveness pardon and everything. And it's cool to see that we can make mistakes or go through dark times and still have a life of success and fulfillment if we put in the work.

1:38:47If we're willing to reshape our story, our identities, our actions. So I just want to acknowledge you for the constant journey you've been on. Because you could have gone down a much darker path twice in juvie. I don't know how long you were there for, a few months each time? You could have kept making those decisions based on a belief and a story that you were worthless or not good enough or bad or wrong or whatever it was. But you have decided continually to upgrade those beliefs and be of service to others. So I want to acknowledge you for that, my man. It's beautiful to watch. I wish you lived in LA so we could hang out more.

1:39:23But now you got your jets. You can come down anytime. So I just want to acknowledge you for the service, man. It's cool to watch you put yourself out there more. and share this wisdom with the world in such a way where you understand processes and also you can teach it so people can consume it and understand it and make it easier. Because some of these concepts can seem daunting to understand and to implement. But with your book, you give people the tools, the processes, the frameworks, and the stories on how to take these kind of baby steps and grow beyond these old beliefs. So I acknowledge you for that.

1:39:57Appreciate you. final question for you because you shared my three truths question already my final question you just went right into it which is great um what is your definition of greatness such a great question you know i still remember the call when you bought greatness.com really i do i remember where i was at what did i say i was asking what was new and you were all excited there was a bunch of stuff i think he just finished doing a big photo shoot with nick and he said hey dude and i also bought greatness.com and i said i remember thinking oh that's a big dog move yeah yeah that's a big move you know what i mean that was a nobody in our space was doing that kind of stuff and i was just so proud of you i was just like yeah lewis like let's go i remember uh noah kegan got like sumo.com yeah before that i think and i was like i need to do something i need to own like more than my name a word more than just my name which i was like i can't really can only go so far with that and it's limited by me but owning a word is like and did you ever do that the book i mean it's awesome yeah like i read your last book and it was i love that book you wrote an incredible book thank you um i think greatness is very simple is that are people better after having you around them like are if you look around the people you spend time with are they better for having you in their life.

1:41:22If that's true, that's greatness. Oh man. Dan, appreciate you brother. Oh, honor. Thanks man. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad free listening, then make sure to subscribe to our greatness plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review.

1:41:58I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you if no one has told you lately that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.

1:42:18I'll see you next time.