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Podcast Summary: The School of Greatness - LeBron James' Agent, Rich Paul on What It Takes To Stay On Top
Episode Overview In this episode of *The School of Greatness*, host Lewis Howes interviews Rich Paul, the CEO and founder of KLUTCH Sports Group, who has played a significant role in LeBron James’s career and the success of numerous other top athletes. The episode explores themes of vulnerability, emotional intelligence, and the principles that drive success in business and life.
Key Insights from Rich Paul
- Vulnerability: Rich discusses how vulnerability is essential for human connection, especially in environments where societal norms discourage it.
- The cultural context often pressures young men, especially in the Black community, to appear tough and non-vulnerable, complicating communication.
- Emotional Intelligence: Rich emphasizes the importance of understanding emotions—both his own and those of others around him—as a vital skill for success in leadership and business.
- Adaptability: The necessity of evolving and adapting to different roles and situations throughout life is highlighted.
- Success Through Habits: True greatness comes from consistent and disciplined habits, rather than one's background or circumstances.
Rich Paul's Journey
- Background: Growing up in a challenging environment, Rich learned to navigate his emotions and interactions to connect with others authentically. His experiences taught him to respond to negativity with kindness rather than aggression.
- Career Development: Despite facing skepticism, he built KLUTCH Sports Group, focusing on relationships and putting athletes first. His journey emphasizes that success is not just about financial gain, but also about authentic connections and meaningful relationships.
Notable Quotes
- "Respect matters more than anything."
- "Star in your role; roles change, but the need for excellence remains."
Key Takeaways
- Building Relationships: Authenticity and respect in relationships are crucial. Rich Paul stresses the importance of being a supportive friend rather than seeking personal gain from connections with successful individuals.
- Lessons from LeBron James: The relationship between Rich and LeBron is built on mutual respect and understanding. This dynamic has allowed them to navigate challenges together while maintaining a focus on long-term goals.
- Navigating Pressure: Rich reflects on the pressures that come with success and fame, especially for young athletes, and the need for a strong support system to help manage these challenges.
Final Thoughts Rich Paul’s insights offer a powerful reminder of the importance of emotional intelligence, vulnerability, and the value of relationships in achieving greatness. He encourages listeners to find their path by focusing on consistent habits and investing in others, rather than seeking quick gains.
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For more information and to listen to the full episode, visit [Lewis Howes - The School of Greatness](http://www.lewishowes.com/1513).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00My friend, I am such a big believer that your mindset is everything. It can really dictate if your life has meaning, has value, and you feel fulfilled, or if you feel exhausted, or if you feel exhausted, or if you feel exhausted, you feel fulfilled. it and finished it already and are getting incredible results from the lessons in the book. If you haven't got a copy yet, you'll learn how to build a plan for greatness through powerful exercises and toolkits designed to propel your life forward. This is the book I wish I had when I was 20, struggling, trying to figure out life, 10 years ago at 30, trying to figure out transitions in my life, and the book I'm glad I have today for myself.
0:48Make sure to get a copy at lewishouse.com slash 2023 mindset to get your copy today. Again, lewishouse.com slash 2023 mindset to get a copy today. Also, the book is on Audible now, so you can get it on audiobook as well. And don't forget to follow the show so you never miss an episode. In my environment, we weren't allowed to be vulnerable because I have to be mancho. I have to be tough. I can't be vulnerable. Right. And then when you talk about the pitfalls of the streets, you definitely can't be vulnerable because welcome to the school of greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur.
1:34And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.
1:51Welcome back everyone at the School of Greatness. Very excited about our guest. We have the inspiring Rich Paul in the house. My man, so great to see you. Great to see you as well, my fellow Ohioan. Thanks for having me. I love this. I just want to do a quick little bio about you for people that don't know who you are, but Rich Paul, you started Clutch Sports Group, one of the most influential sports representation companies in the world. You represent some of the biggest pro athletes, and you've done billions in negotiated deals. Obviously, you work with LeBron James. You are UTA's head of sports, from what I read.
2:25You were also on the cover of Sports Illustrated. They called you the kingmaker, GQ, called you the power broker of the year and time, called your company, 100 of the Most Influential Companies. And it's amazing to watch your journey from behind the scenes as a fellow Ohioan watching these things over the last 10 plus years when I started to be aware of you. And I'm really grateful for how I've heard about your reputation. This is our first time meeting, but the way I've heard about you, the things I've seen about you and how you respect people and how you do business differently in the sports world, which is not about, I've heard you say this multiple times, it's not about the money.
3:06It's about the meaning behind the relationships. It's about the connections you create with people and valuing relationships first. And I really respect and appreciate that about you. And the story, the mythology goes, and LeBron James wrote the foreword to your book that you guys met in an airport. And he talked about, if I'm paraphrasing what he mentioned in your book, But he talked about how you gave him and you give people things that most people in your community don't do, which is giving people vulnerability, the ability to be vulnerable. And that's something I talk a lot about on the School of Greatness.
3:47And I think it's really the essence of connection, allowing for space for vulnerability. And I'm curious, how did you learn about vulnerability early on or did you not were you not a vulnerable child uh where did you learn that lesson and have you always kept it consistent you hit it right on the head i think in my environment we weren't allowed to be vulnerable right and so i had to learn
4:25that through emotion right and so it's kind of like wavelengths of the of humans right i can stand next to you and i can feel that that wavelength and i can feel that emotion through that wavelength and i can look in your eyes and understand that you and i have we share some of the same issues. We share some of the same interests. We share and oftentimes young, especially men, all men. And then when you break it down to young men in the black community, communication is one of the hardest things there is to do, right? Because I have to be mancho. I have to be tough. I can't be vulnerable. Right?
5:16And then when you talk about the pitfalls of the streets, you definitely can't be vulnerable because the mindset has to forget, but not really ever forgive. It's a difference. Most people say forgive and forget. But when you're in the streets, it's a different mentality. You have to forget in terms of not in its existence, but for that moment to get through. But you don't never really forgive. And so when I started to interact with people and be around people just in my community, I started to see a consistent behavior across the board of belittling people, you know, just being mean to someone just because that's what made people laugh.
6:15Right. Being cool or funny. Yeah. So you thought that, right? And what it was, I started to realize is these people are deflecting pain, right? They're deflecting that pain. Their body's a mirror. And when they look at themselves, they're looking in the mirror of themselves. All they see and all they feel is pain. And so their behavior causes them to deflect that. That's not who they really are. But they also don't know who they really are. And the person that they think they are, they're not happy with that person. But there's no therapist to talk to. There's no parental structure in place that I can, you know, bounce things off the wall with.
7:06um and so my mom was struggling with her addiction and I decided to take a different approach at a very young age and over time that consistent behavior allowed people to gravitate towards me right and what was that change that you had early on then I think the change was in conversation or in that playful, we called it ranking. In St. Louis, they called it joning. In other places, they called it different. Playing the dozens back in the day and older things. It got to a level to where people would start to say a hurtful thing or what they thought was hurtful to you. And it was hurtful in some aspects, but I processed it different.
7:57And so at a very young age, when you read inside the book, lucky me, I talk about I had to bottle this up and then I had to decide, OK, how am I going to react? And if more people in the world did this, there would be less people dead. There'd be less people in jail. There would be less, you know, it's just, and so as a young man, I'm sitting there and laying on the floor and I'm saying, okay, the next time this person says this, I'm going to have to do one of two things. Either I'm going to have to fight or one of three things, fight, walk away or figure out a way to where I don't exude violence, but I'm killing them with kindness.
8:46And then ultimately having the ability to to befriend that person, because I understand and help them understand that you and I are one in the same. Wow. Right. And so that's what I did. You know, when the guy said to me, that's why your mom smokes crack. My comment back to him was, yeah, but who looks as if their mom smoked crack, me or you? And so that caused the crowd to now have a different response. Zane. Yeah. Right. Wow. There's no fighting words. There's no, you know, no physicality. it's just a simple thing but then that caused me to also you know because everyone has observer observer's paradox social media today is observer's paradox at its highest form right kids are reacting based upon a social media response and feels as if i have to kill this person now because they embarrass me and everybody's seen it but it means you get into altercation and we're the only one that know about the altercation you have your story i have mine no one else seen seen it it's only based upon the the crowd of people around to where you and there's been so many instances like that growing up and it's inside this book of lucky me that i had to navigate through to get to the point that i am today so this was a learned behavior I mean, emotional intelligence, I feel like, is one of the most powerful things that any leader or entrepreneur or agent could have to truly be successful for the long term.
10:25You've seen, I've seen a lot of people, you know, make money or build a business or become successful in something, but fall quickly without emotional intelligence. What do you feel like is the biggest skill you've learned in the last decade? Plus, it's 11 years of Clutch Sports Group now. I think it's 11. In the last decade, what are the biggest skill you've learned to take your leadership skills to the next level, to take your connection to the next level that has allowed your business to grow so much? I think it starts with not sitting your success. You can't sit there. I think the next thing I would say would be be a willing listener.
11:07because it's important to listen to the people that's helping you get there. Also, third would be know what you don't know. One of the first things I did was I went and I got a guy who was very helpful to me named Mark Termini. And Mark Termini was an agent prior to. never had the success that I had as an agent but also focus on something very specific and the one thing I knew that people would say about me was that I lacked I lacked a negotiation experience really right and because they would just need something to say and so that was one of the first things I did. And then I would say, so know what you don't know.
12:01And then the fourth thing I would say is be willing to invest in others. What does that look like for you? I have people that's in my company that came off the street pretty much. You know, there wasn't, they didn't need a resume prior to. I believe in our platform. I believe in our infrastructure. I believe in our brand. I believe in our culture. So anyone that's coming in, the first thing you need to be willing to be is a teammate, a good teammate. You can start there. Everything else, you can be developed, just like a basketball player, just like a football player. If you're a receiver, understanding how to run routes.
12:48If you're a basketball player, understanding what you need to work on, coming off a pick and roll, coming off a screen, reading the pick and roll, throwing the pocket pass or seeing the man in the corner, those different reads, it's the same thing in our business. But if you fall in love with the headlines, if you fall in love with what's in it for me, and this is what most athletes do, and then most people around the athlete, they're not helping them make the best decisions because it's on the basis of what's in it for them. So now in the sports business, you get this pyramid of entitlement or this infrastructure of entitlement around the athlete and it stunts their growth.
13:30I'm curious about this because I want to make sure I get the story right. So correct me if I'm wrong. But you met LeBron early on at an airport. Yes. In Akron. And then, but you didn't start your agency until. 2012. 12. You know, was that a decade later or 12 years later or something? 10 years later. 10 years later, right? Yeah. So you became friends with LeBron 10 years before you launched your business, but you decide not to launch a business sooner than that. You wait a decade, even though you potentially could have launched something with him or around him or in connection to him sooner. Correct me if I'm wrong.
14:11Probably not. Okay. I think if I would have tried to do that then, it would have failed. And I think that's what people have to understand. I wasn't able to feel that entitlement because I was next to him. Nor did I want to. You have to allow things to evolve. And people count the years, but don't count the years. you have to count the minutes within the hour the hour within the day the day within the week and the weeks within the months and then the months within the year and then the years you get what i'm saying and so for me i was already somebody when we met i was what people would deem to be the lebron of my neighborhood really already why is that you know because i was the i was i was the chosen one no pun intended you know um and through all my journeys you know all my my ups and downs the roller coaster of life everything i did the good bad and the ugly i did it best in class interesting right and so you were the go-to guy in your neighborhood yeah for sure um and everyone knew that right it was like a secret thing but everyone knew that but i was also the for when i say the go-to guy not just for bad things i'm talking about for like right i help kids with their homework if i see them doing math sure sure you know just my friend has a child early and don't really know how to handle it so we talk about it right um i was the young man coming home from school and i'm seeing my brother or his older siblings, I mean, his older friends, and, you know, his friends are doing something, and I'm talking to, you know, my brother and I just had this conversation the other day, and my brother is somebody that I really respect wholeheartedly, and I appreciate him because he sacrificed a lot for me, a whole lot, and was willing to do anything to make sure that I was successful wow right and so when you that's why the title was lucky me there's so many different components to the luck the average person in america would think oh of course you're lucky you met lebron and you went on to do this and you wouldn't be able to get in these rooms if it wasn't for lebron blah blah blah and they're partly correct as it pertains to yes i did meet LeBron prior to him becoming LeBron but I also had the ability to understand my position and my role at that time.
17:04Roles change. There's a chapter in the book there's a rule in the book that's called star in your role. Star in your role. There's a rule in the book right and when you think about the evolution of a person and you think about the evolution of positioning allow yourself to be a part of that evolution by managing the transitions within like you said we first started lebron didn't need what does he need he's a rookie right his exact words to me when i was hired is i had nothing for you to do right i already got my contract title yeah i don't have anything for you to do and at that time I didn't want to I wasn't looking to be an agent you weren't no not at that time so you're what 22 22 22 yeah at that time you know I'm looking to make it out of the ghetto I'm looking to be on the side of the mountain that there are no sirens there are no uh no deaths at young ages there are no every time I get in my car I have to look in my rearview mirror to see if it's the police, if it's the jackers and robbers, whoever it may be, if it's a rival, whatever the case may be, people don't understand how much pressure you grow up under in the black community.
18:31And I say black community predominantly, but today it's in these minority poverty stricken communities there was no such thing as uh
18:46planning ahead survival mode yeah and and people and i i think sometimes people get it misconstrued because it's like well you have a choice well we're this is the this is the this is the school of greatness, right? But you take this young kid growing up in Cleveland, Ohio, who has the same capabilities of any student at the Stanford Business School, at the Harvard Business School. Now, I said capabilities, but the opportunities aren't there. and that's the difference my brain works just as good as anybody's in the world but if i'm sitting in sanitation then how do you expect me to evolve because i'm dealing with two things i'm dealing with the lack thereof opportunity and the lack thereof discovery to even obtain an opportunity right so this is some deep stuff if you want to get into it and so when you read the book these are all the things i'm explaining to you despite all of this i've been able to land across from lewis right and we're having this conversation but when we when when when LeBron was first drafted I'm a part of the crew right at that moment I could be totally satisfied and I get to hang and going here we go in there it's this is that it's bright lights things is pop and so on and so forth but you got to remember that's not who I am right and you'll see from the first chapter I'm a natural-born hustler right you weren't just trying to latch on or just hang out and just get that's nowhere yeah you were trying to you're your chosen one in your own right I'm trying to live mm-hmm I'm trying to survive like you said you sold your company you had enough money to last you a couple years.
21:12Well, I also had enough money to last me a couple years and then some based upon my lifestyle at that moment. The thing I was able to give him was, like he said, we would have these conversations and through my dialogue, he understood that I understood him and there was no judgment. Wow. At the time, I mean, growing up in Ohio, LeBron was well-known in Ohio. I think he was 14 or 15 at that point. But then it was like 16. It was like, oh, national race. Exactly. Now he's starting. Who's this high school kid? Are people that show up to this game? Now it's on TV? Yeah. So I remember growing up being like, oh, LeBron, because it was Maurice Claret, and then LeBron, right?
22:04Well, if you really think about it, and if you talk to Maurice Claret, I used to talk to Maurice Caret when he was incarcerated. Uh-huh. I would send Maurice Caret money to his girl that he had called me when he was incarcerated. Maurice Caret was a great guy. I went down to Maurice Caret's mom's house. She had a townhouse down in Columbus. When that happened to Reese, it was just upsetting. But you got to remember, think about the pressure. He is trying to align himself with LeBron because LeBron can go right out of high school. why can't I do why do I have to play here for you understand what I'm saying and in a lot of ways he was not wrong in a lot of ways he was not wrong but at the same time here's where that understanding and with no social media back then it was very little player empowerment no NIL back then no NIL back then everyone's monetizing off of him except for him exactly And so now you have this frustrated young man, and rightfully so.
23:13Now, we understand why the limit is what it is. I actually think it should be a year less. But we understand it because of the physicality of the game and things like that. But that's not the only reason. Now there's NIL, so you can, you know, you... Can develop more, make money, and encourage a little more. Yeah, but we have to fix that too. Because NIL is broken. right it's fixed on the front end but it's broken on the back end right right and so but it was only LeBron and I mean they were both from Ohio I mean it was unbelievable it was an unbelievable time in sports it was unreal I remember being so proud of being from Ohio and big Ohio State fan and just like this is amazing huge Ohio State huge man it's like I was at the Michigan Ohio State game last year it was so sad to watch them lose but but seeing Maurice and then LeBron like take over the country was so inspiring to watch and I can only imagine that social media oh my gosh I can only imagine the pressure both those guys had a ton of pressure 16 17 19 a ton of pressure and trying to break all these rules and I mean in a good way breaking the different rules of sports and business and all these things trying to do new things trying to put build their brands in certain ways but just the pressure of everyone wanting something from them and everyone trying to put them in a box at the same time all these different things but you were able to be there for lebron and it sounds like maurice i didn't know this as well in ways that others weren't you were able to give you know console you're able to be vulnerable with them is what it sounds like to me yeah and and again i think that when you look at the dynamic we all were pretty mild-mannered right we were all raised a certain way whether it didn't matter what we didn't have we were raised a certain way so that foundation as a human being and its character mattered.
25:21So when we started to push forward, I think the one thing that he knew was, I don't have anybody around me that's going to make a decision for them. I mean, he's seen it. It's very clear. And the one thing that I knew was, this isn't my brother. this isn't my you know it's just like when i was in my neighborhood you get you know whether you're in the streets doing what you do whether you're running with people that yeah that can cost you your life or freedom etc get one time and for me it was the same thing like i had zero entitlement And so I also had zero ego because I know who I am and I know my capabilities are.
26:12So I don't mind doing the the the groundwork people would think would be the grunt work. It's not really grunt work, though. It's what shapes you and mold you. I worked in my dad's store from 6 a.m. starting at 6 a.m. my dad never took a holiday there was no such thing as thanksgiving and christmas and stores clothes and it's like you gotta make money we're open 24 7 365 rain sleet hell or snow school's out we're open you know it's a blizzard we're open you know it's like all those things and so watching i had the best example in front of me hence why i'm so lucky i learned math and marketing from cash register and products within the store and how people bought it I learned customer service dealing with people I'm dealing with all types of people older men and women younger men and women drunks you know drug addicts to you know people who work in jobs teachers mechanics everything and so I had this world around me and I'm this young kid that my dad is thrown into the fire with an expectation of you know what to do and what not to do and that's how we live wow and so it wasn't i didn't grow up in a in a world where my dad had to say something more than once you heard it you did it you heard it you did it hey being back here at such time there was no iphone you know there was no face time yeah but you're on time yeah you're there but the thing is you know i would think that most 21 22 year olds today if they met some up-and-coming influencer on social media or some superstar or whatever and they became friends with them i would think that most of them would be thinking how do i get the most from this person maybe i'm wrong maybe people aren't thinking that way but i would think okay i'm in the friend group i'm in a circle i'm i'm getting i'm building relationship what can i do to to build with this person and monetize or financially grow as well but it sounds like you just said i just want to be here as a friend and contribute and add value i got my own thing and i'm not trying to monetize anything right now That wasn't something that was on your mind.
28:44Well, the thing was is my own thing came on the back of dead or in jail. So I don't even want that. But what I have is what's the opportunity cost of me not staying in the fray? And, you know, we're boys. We're friends. We're enjoying it, you know. sometimes people just need support without you gouging to try to get something all the time right? Sometimes it's okay for the athlete to be able to just do for themselves and not have to do for everybody else and not feel entitled to have to support everybody else see there's only in the black community where that, I'm not going to say only majority of this transpires transpires within the black community because if one person make it then nobody else is really doing anything right and so now your mentality becomes what oh i'm good i'm good well no no no he's good right We have the ability to be okay, given that we value him to the point to where we're not going to do anything detrimental to his career.
30:14Right. And while doing so, hopefully we make relationships that allows us to then detach ourselves from this person and know I'm not going to get rich. But what I am going to do is get in position. And if I can get in position and I value that position, then I can manage the transition. Wow. And if I manage that transition and I'm able to evolve, then I can do what? Become repositioned. Interesting. And that's how my mind worked. My mind didn't work. Let me jump in front and let me show my song and dance. That's not what I'm into. And the only reason why I was able to think that way is because of this silly line that I was raised up on.
31:10The average person can't get here and think that way. It just doesn't work like that. And even today, right now today, I talk to young men and women all the time. I talk to young people trying to start companies and next to athletes. And you know what they're saying consistently? The bag, the bag, the bag. It's all about the bag, the bag. well there's a lot of bags with a hole in the bottom of it right and your guy that you're standing next to is only going to be able to do what they do for the next 10 to 12 years max you got to hope they last that long very few is going to get to year 21 you can forget that and so very few make it past 2 or 3 years this is my point and so what i try to explain to them is no you're looking at this all wrong don't use your position next to the player to gouge and get the most for you use your position next to the player to evaluate and understand where you can fit in and when you get to there when you get there then try to continue to add value so that you can stay there man this is the most important thing i think people need to hear right now and it's about starring in your role you have to starring and your role may evolve over time and whatever it will evolve it will and it yeah but if you but but if i'm a role player and i jump out and i try to the coach didn't call the play you come out the huddle and you doing your thing that's not what the coach drew up right right you have to understand the importance of executing out of a timeout that is what separate great coaches from good coaches from bad coaches it's not the full 48 minutes of the game because half the time they're not even coaching right well you have the top talent but what do you do after a timeout it's the same way in life if i see something transpire right let me go in readjust draw up a different play and then i come out of that time out it's important for me to execute right that's in the relationship that's in a personal business that's in planning that's in anything you do in life but these young people today between social media and the bag they're called no man's land.
34:00And you know what happened when you caught no man's land. What happened? It's a back door cut and layup. Yes. You know. You get beat. You get beat. When you play the game. This is fascinating though though because I mean I remember watching the I think it was the documentary or it was a series More Than An Athlete. Yeah. With you and Maverick you know and who's one other guy in that right? Randy. Randy yes. but it just seems like you guys had a level of wisdom and forward thinking that most don't in that type of dynamics in relationship when you have a friend family member whoever that you're close to who is making it when i think about you know mike vick and this you know his friends kind of taking from him and what happened there and think about someone like tyson who had to learn his lessons from giving money to people that weren't adding value and certain things like that most people seems like they're trying to get without adding value or knowing their role yes but you and maverick you guys were like no we're just going to be friends and help our friend make it and know our role you know why because we also would challenge each other really oh yeah and that's the thing i think that
35:18made it become what it has become today because there was no such thing as us being in a room and happened to be and just shut up that didn't exist right that didn't i mean we had challenging times amongst each other for the right reason we
35:44We inspired and motivated each other for the right reason. We listened to each other for the right reason. And when you think about all these things, I remember it plain as day. When we first started LRMR, there was a conversation, well, who's going to lead it? There was no certain qualifications from nobody to be able to lead it. but this decision made the most sense and so that's what we're going with and at that time the decision was for maverick to lead it which is fine that made the most sense great did that that hurt your ego or are you trying to push and say i should lead this no not at all right because you don't push you support so now when it was my time and my because again the only one that ever had a real opportunity was i mean not a real opportunity out the gate was lebron lebron and then randy who was you know right right so randy had a job to get a job 24 7 365 right and you guys didn't have jobs from lebron he was like no you're my boys yeah well hey yeah i want you guys to hang out with me but that also didn't feel good for us either because you're like we don't just hang out Right, we wanted to make sure that we came up with things to where LeBron supported, but we didn't necessarily want to be totally dependent.
37:19Right. You understand what I'm saying? And it's a different time now. And the problem is, and I used to not say this, but today everyone wants to duplicate that and you can't do it. What is it? Tell me why. Duplicate. Because number one, timing. Timing is so important. Timing is so important. Number two, the stars have to align. They just do. Number three, those people, if you come with the entitlement, then you better come with the capabilities. Better back it up. You have to come with the capabilities and it has to be a two way street. The athlete and the supporting cast have to be aligned. That athlete has to be able to become a business.
38:17Most athletes aren't businesses. They're just talent. They're getting a talent fee. Very few athletes actually become businesses. but to most people around the athlete what do you mean he's not that is he is but he make he makes a lot of money yes he makes a lot of money but that doesn't make him a business to where you can make a lot of money yes his contract his marketing deal is in the llc he's a walking corporation he is. But for that walking corporation to have an infrastructure to where the CEO and the CMO and the CFO and this and that can actually make money, that don't exist. Yeah. And if he gets injured or gets cut or doesn't perform, there's no more money coming in.
39:06Right. But it just doesn't exist. And the problem is everyone thinks that because this person makes a lot of money, that they should be making a lot of money without a business to support you making a lot of money. And without contributing or adding value. Just being someone's friend doesn't mean they should pay you. No. But again, if they chose to do that, great. For the moment, not forever. Right. Because when you talk about evolution, this person has to evolve too. Today they can hang out with the boys and play the video game all day and it's all good. What happens when they get a girl? Now you upset.
39:44What happens when you get a family? What happens when you get married? You know, these are all things that myself and Maverick, we were thinking about this. Wow. In our apartment that we shared, that we flipped a coin for who got the master bedroom or not. Really? Right. And I had already was, I was a homeowner when I did this. Really? What city was this in? Cleveland. Cleveland, yeah. But it was important to be there and to be present and have these conversations because, again, nobody thought we would be in the position that we're in today. nobody thought that I would be standing here in front of you today you read off that list nobody thought that right the NBA world didn't think it the Asian world definitely didn't think that is the NBA world right society didn't think that yeah who are you you're just this 22 year old yeah right and and that's why some of the articles that came forth what what they were but I didn't use that to exude the hate back.
40:42Those articles is just like the kids saying that your mom smoked crack. Interesting. Okay, great. I'll digest that and we move on. I'll use that for fuel to keep driving my journey. Right. Got to keep driving your journey. Wow, man, this is fascinating. But I mean, again, for you to know timing and to be living in Cleveland during that time, just to be close and to be available in essentially a supporting role at that time, right? A supporting role, but not scared to speak the truth. Wow. Did you ever get pushed back? Yeah, but there was no such thing as being late to something. Or there was no such thing as, oh, we're going to do this just for the sake of doing it.
41:36There was no such thing as we're going to close the club down. There was no such thing. Like, we had things within our inner circle to where this is what it was, and this is non-negotiable. Wow. Really? And we respected each other to know that. Oh, yeah. Absolutely. So you guys really thought about this like a business, even though it wasn't at that time, it sounds like we got to show up on time. We got to make sure we're being responsible. Yeah, and everybody followed the lead. When you think about it, when you think about the impact and influence that not just us, that LeBron, but also us, has had on the entire ecosystem of sport.
42:20You know, there's a famous, there's a line in a Jay-Z record called I Did It My Way. It's a Frank Sinatra song. song but it was a sample but he says we came in this game you know demanding our respect you know like that's what it was and people seen that as our peers seen that as who they think they are type of thing and you know it's all the chitter-chatter and etc and society seen it as the entourage that's gonna fail right and so you're hearing all this but the reality of it was we just really wanted to support somebody and also being independent enough to where we maintain a relationship from a place of truth and never put anybody in harm's way to benefit for yourself.
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43:36That's fascinating. Because that's what takes down the family. It does. In most cases. Right. That's fascinating. That's why Michael got so mad at Fredo. Right. It wasn't that he made the mistake talking to Johnny Ola and Johnny Ola gave the information to Hyman Roth. It wasn't just that. It was that that thing you thinking about yourself is going to take down everything that our father built and then some goofball. And this is what transpires all the time. So now today Lewis around the athlete you got the guy next to the athlete that guy is not looking to do anything but make the best deal for himself right that's that's not good no when i lost a player we well i'm not gonna say i our company you know we separated from a player this year but it wasn't because of anything that we'd done wrong or anything it was strictly because there was a guy next to him that wanted to make the best decision for him not the player because it wasn't the best decision for the player but for him and disguise of this is what's best for you right and this is going to be our thing and they're going to do this for you and blah blah blah blah and they did the same thing they did for them they're going to do for you but they what they don't know is they haven't really done anything for us right you know despite being on a client list but they ain't really done nothing for us and so they're able to stay was able to sell that and quite naturally you know when there's not i mean there's i can't sit here and say there was just great relationship because it wasn't it was kind of inherited but that's the mentality versus that person coming saying, hey, we want, this is how we envision things.
45:38We're willing to listen and hear the truth because coming from somebody who built it and done it. And if there's a shortfall, where do we fall short at, right? And it's just a conversation to have. But that never works when that person wants to be you. See, that's a whole other element that people don't understand that that that lies under the belly of the beast. Right. People understand that. So when you talk about. You know, just business and the school of greatness and and all these different things. You cannot have that without collaboration and without communication. right you cannot have that without a willingness to check your ego at the door whether you the talent or the person entitled to the talent or next to the talent that's very important and this whole you know what we deal with we deal with the there's a there's a master's or there's a course called outdoing i can guarantee you there's more people taking the course of outdoing than the areas of macroeconomics.
46:59Because they don't want to understand that part. They just want to outdo. How do I outdo the next person? How do I outdo him? And you know who's teaching it? Nobody. You're in class. Right. There's no professor. Mm-hmm. So, in your mind, this is just how you think it's supposed to go. Yeah. And you also don't get no credit for that. You don't get credit for that, man. When you, so you're around 29, I think, 29 or 30 when you launched Clutch, I believe. 2012, September, I'm 31. 31, okay. Yeah. So what was the biggest lesson in your whole, in the decade of your 30s then? As you're now launching this sports agency and no one really wants you to do it in the industry.
47:50They're kind of against you. They're like, oh. Not kind of against me. They were really against me. They're against you. they're creating rules that you can't read, all this stuff. Well, that came later. The rule actually came after I've had a little bit of success. Previously, and still currently, but previously even more so then, the agency I left from, those people were just putting out all type of nonsense. So when you had, you know, it's hard to launch a business. Even if you have access and opportunities, it's still hard to launch a business. But I believed. I believed. Super thankful for the guys that believed in me.
48:30Tristan Thompson, Corey Joseph, Eric Bledsoe, and LeBron. Because those guys I started the company with first. Those were your first four athletes? Those were my first four athletes. And I made no money. Because all those contracts were at a previous agency. Oh. Now, the good thing is, three of those guys were a rookie deal, so it didn't matter anyway. Right. and their next deals were coming up their next deals were coming up in a couple years and they would come to me and I didn't have it planned this wasn't a plan of mine no they would say oh he had this all planned out to save face for themselves of my previous agency that I had left but I didn't have it planned at all I had a falling out with somebody at the previous place yeah and I'm like you know what I'm already I know like I'm being I'm being an ultimate team player while there because I know what my capabilities are and I'm doing it despite all the BS that's going on I'm like okay if that's how it's going to be great I'll leave so you weren't even thinking about launching your own thing no there was no thought but I'm an impulsive guy like there was no there was no there was no thought of like oh this is all gonna be planned out i'm gonna do just like this no i was actually recruiting at that time i was recruiting kevin durant to where i was at come to that agency yeah wow yeah so you were so you were there thinking hey i'm gonna go learn this business work in this agency and and build with this agency and i was doing all this without even being a registered agent wow i was getting all this talent without even being around and I didn't have the I didn't care about the business card I didn't have the office I barely had meetings right it was mano mano right it's really they believed in me and they said and another guy who really believed in me was a guy named Johnny Flynn and Johnny Flynn he was the sixth he was the sixth pick in the draft today he's known for going ahead of Steph But when Johnny Flynn came out, I think all of his, at that time it was a great guard class.
50:49It was Drew Holiday, Johnny, Brandon Jennings, Steph, and I want to say Ricky Rubio was in that class and Tyreek Evans was in that class. And it was just a great, Ty Lawson was in that class too. It's a great group of guards. great group of guards and um you know i i was able to to to recruit johnny and and and bring it home so but you were never thinking i'm gonna recruit these guys and go launch my own thing never you were just trying to support i never thought that so it was more of an impulsive thing because you had a falling out because that because going back to the lucky me respect matters more than anything i don't give a about your hollywood agency i care about respect and And when I felt disrespected, it was time for me to go.
51:46And that should be any situation. If you're in a relationship, male or female, at the point you feel disrespected, it's time to go. It don't matter what the guy has or what he's purchasing you. I tell my daughter, it doesn't matter. And I would tell my son the same thing. My son's the same thing. And it's the same way for me. That's why I give people the ultimate respect. There's nobody in my business that can tell, that can ever say, oh Rich is disrespectful to me. There's no one in this business that can ever say Rich is disrespectful to me. That's never going to be that. And when I had the point I was trying to make when I made the point on Gil's podcast when they was asking about the situation with Stephen A.
52:38The point I was trying to explain to them and I should explain it this way in addition to how I explained it because I was truthful with that that's all cap but what I'm saying is it's cap because of when you read lucky me the one thing you're gonna take away from it is I dealt with an environment that every day this energy that existed man that that's a different type of energy and if I that kid on the cover of that book can navigate through that to get to this point you think I'm getting here with that energy from there so I'm never gonna put myself in the position for you to ever tell me to get the got your face Wow.
53:29That's never going to happen. I'm for peace. I'm for profit. Right. That's never going to happen. Yeah. Right. And so that's what my point was. It's not about being playing a tough role. No, it's about understanding my role, starring in my role, knowing my position and knowing that I'm not getting to this place that I'm at today with that energy. Right. When I was in that environment, I had to carry that energy with me because it was on site. Right. And so but today I don't live that life today. So I'm never going to have that. I come with respectful. Hey, how you doing? Nice to see you. Blah, blah, blah.
54:09to my enemies the same way I did when I was running the streets of Cleveland and I'm in a neighborhood that I know may not like us or like somebody around me and you know in that situation you know you you guilty as charged you you know that's how it comes you with them then you ain't with us that's how it works and so that's just always been my my mentality and so So that's what really, it wasn't, that's what made me leave. And I've always been a confident person. So it wasn't a matter of if, it was a matter of when. Right. But when you left and you knew you had four guys, but you weren't making any money for, it sounds like a year or two.
54:53Yes. So how did you have the faith that, hey, this is going to work out, even though I'm not bringing in a lot right now? Because I was able to, I made something out of nothing. The same faith you have when you haven't seen your mother in six months. That faith is built within. That same faith you have when it's dark outside and you don't know who's coming down the street in that black hoodie and you have to know someone's silhouette. That's the difference between you being here today and going tomorrow. How I grew up. Or that's the worst case scenario. The best case scenario is your pocket has rabbit ears.
55:33You know what I'm saying? And so that, but that's, that's, that's why I'm so lucky. Yeah. You know, and most people would think I'm talking about, you have to read it to understand it. And when you read this book, because I know you're going to read it. When you do read it, you're going to call me. You're going to say, Rich, I get it now. And so everything I've ever done in life is based upon principle. and and that's why when I was able to get around LeBron everything was about principle for me I didn't need nothing per se but what he gave me and that was an opportunity which going back to how we started this conversation when you're sitting in sanitation you don't get that it just so happened that he was also in sanitation too and he understood that it's okay, you know, to give this person an opportunity because he felt that emotional connection, the ability to trust me and to know, look in my eyes and to know, oh, this guy has built off something different, right?
56:37So this is more of me putting this wall around myself of protection between these guys that I got around me. I mean, think about it. I mean, how, talk about a lucky guy. I mean, obviously he created his own luck, but how do you pick Rich and Maverick? Yeah. That's pretty great. What you guys have done, yeah, it's amazing. And Randy doesn't get the accolades, but it don't happen without him. He holds it all together. It can't be us without him. Exactly. And so our ability to be one and to be separate. I have my own separate business. Maverick has his own separate business. You know, LeBron is a player.
57:25Randy works with LeBron every day on his stuff. And we collaborate on things that we can and things that we can't, we don't. And I'm not always in something that they do and they're not always in something that I do. But that's the maturity amongst us all. We've grown to that place in our lives to where it's okay. and we understand business more now than ever before. Yeah. And so clutch was a thing in which it was very impulsive. I believed in it. You got, you know, Jay-Z left an amazing review on the back of your book. He said, one of the greatest stories of growing up in America's ghettos and overcoming adversity is what Jay-Z said on the back of your book, Lucky Me.
58:08I'm curious, you've built a relationship with Jay-Z. What's the biggest lesson he's taught you? Jay, I mean, again, I think he's one of the better examples of someone who continued to evolve and managed to transition and reposition himself. Right. Right? And Jay's birthday is December 4th, mine is December 16th. You know, we're both Sagittarius and we both come from similar backgrounds. and similar to LeBron and I, Jay and I have a different relationship but where we share the same journeys. Different times, same journey, we align, same principles, same morals, we call it a G code. It's just certain things that despite what you got to stand on that business, you have to stand on that decision you have to hold yourself accountable and I think it's important that we continue to collaborate with each other unite with each other like I didn't have to do this book with rock rock lit I was actually down the road with a totally different company right I didn't know that Jay was launching this arm I happen to see it on Twitter and I called him and I said yo I just saw something is that?" He's like, yeah.
59:38I was like, well, you know I'm doing a book. He's like, no, I didn't know you was doing a book. And I said to him, I said, well, look, the book is called Lucky Me. You know, it's my favorite Jay-Z song too, as well. I said, because of, it's my favorite Jay-Z song because it's something that hit home to me from the beginning to end. If you listen to that song you'll understand the hook is powerful and the third verse is forget about it but what I said to him was but I'm down the road this deal here's where the deal is at I'm more than willing to do the deal with you but you have to be able to match the deal right now think about that we're friends we're brothers he said let me call you right let me call you right back call me back it's done there you go right but that respect for each other simple my respect for him because i don't want my book to come out on a publishing company it's not like we have one if we had one then great i'll do it on our publishing but we don't have that so who does Oh, my man has it.
1:00:54Okay, great. I'll do it on yours. I have no problem with that. And so it's been great. And the book is, it's a lot of emotion, man. I haven't been able to make it through the forward. Forward is powerful, man. Forward is extremely powerful, man. What LeBron says about you? It's extremely powerful. And when I was reading, it took me four times. I had to stop. And it's not just what he's saying about me. because as he's talking I'm thinking about us and when I say us I'm thinking about that young kid in the community that you know it just take a lot to get here bro like it does you know I don't have I didn't have a my uncles were my heroes as well but for different reasons they taught me how to box take taekwondo tumble you know gave me$30 if I was$30 short in a new shoe or whatever the case may be and taught me how to hustle and so on and so forth but imagine if they were you know the COO of this company how easier your path becomes right yeah that don't exist in our world I know and not just in my world yeah nowhere right i love what he says about you in the forward and i want people to get the book called lucky me a memoir of changing the odds extremely powerful lebron says about rich he didn't care whether i was a future pro or the kid across the street he just knew i needed help and he gave me what i needed the most the space to be vulnerable and that is a beautiful thing I'm curious, what is the thing you've spent a lot of time with LeBron from before he was pro to where he's at now and everything in between.
1:02:48What's the thing you love and appreciate the most about him that maybe a lot of people don't know about? I think the thing I love and appreciate most about LeBron is his willingness and his ability to empower him. You know, because let's be frank, like, you don't have to. You know, everyone was telling him, why would you do that? Even the people that we put in position that never would have been in that position if it wasn't for us. We allowed them to play a role. They wasn't going to be his agent. We gave him, we gave them that. You understand what I'm saying? And so then for you to turn around and have the audacity to ask him, why would he, after being giving something yourself, that just shows you about us as a whole, America.
1:03:42Like, this is crazy. Right. Right. And despite all of that, and again, it's so hard. Right. And they were just hoping that we fail because if we fail, then forget anybody else trying to do it. If we fail, it's not even a thought for the other athletes. The only reason why today other athletes even consider is because of us. Right. Which is great. But the likeliness is very unlikely due to all these different things. But that doesn't mean you don't have to duplicate it, but you can take a page out of the book and do it. Maybe you collaborate with somebody and do it. You know, like there's more than one way to skin a cat is what I've been trying to explain to everyone.
1:04:33Yeah. Right. You don't necessarily. I wish I could make the next Instagram. Right. I probably won't. But, you know, like when you talk about duplicating things, You don't think I want to duplicate the model that Coca-Cola had? How about Microsoft Windows? You want to duplicate that? We can duplicate that. It's all these different things that I wish I could duplicate. And it's okay that I can't. But at the same time, it's okay to take a page. And for me, and we'll end it here, if people can just take a page out of this book and apply it to their everyday life and that that helps them not take a step forward, take an inch of a step forward in life, I'll be so happy.
1:05:24Man, I've got two final questions, but I want people to get the book. It's called Lucky Me. Make sure you guys get this. A lot of wisdom, a lot of lessons and incredible stories about how you've overcome so much and to get inside the mind of one of the most powerful business leaders in sports today to learn about the lessons is extremely valuable. So I want people to get this book. Before I ask the two final questions, I want to acknowledge you, Rich, for everything you've done, everything you've overcome, and the value system that you've had your entire life and how you continue to show up for people in relationship to serve them.
1:06:03Not always thinking about you and what you can get from the relationship. So I really want to acknowledge you for that because I just think so many people try to get quickly. And you really did everything you talk about in this book and you talked about today, which is I was a star in my role. Then I learned, then I repositioned, then I set myself up for the next thing. And it's really cool what you've done. So I acknowledge you. Appreciate that. I love seeing people, you know, from Ohio crushing it and making a big impact. I know, let's go. I love this. So I want to acknowledge you for that. These two questions, I'll keep them quick.
1:06:36This is a question I ask everyone at the end of my conversations. It's a hypothetical scenario. Okay. So imagine you get to live as long as you want to live, but it's your last day on earth. And you get to accomplish and create everything you want to create in your life. But for whatever reason on this last day, you've got to take all of your content with you. So this book is gone. This interview is gone. No one has access to the words you've said or written ever. It's gone for whatever reason. But on this last day, you get to leave behind three truths to the world three lessons that you've learned and this is all we would have to remember you by what would be those three truths for you that you would leave behind oh man this is this is a tough one i know sorry especially on the spot uh you know i don't know if it's three but what i will say is i would just valuing i think valuing family you know um throughout life as you as you become older you you start to understand how important that is right i would say
1:07:46you know just pouring out and really really really making a huge investment in others really making a huge investment in others and i would probably say it's not my last thing but another thing for me just really having a better understanding of the value of time good truth man final question what is your definition of greatness wow I think my definition of greatness honestly is um you know consistency
1:08:38and consistency and development of habits
1:08:49that allows you to better position yourself and others because I just think it's hard to be great without having consistent habits. And I think people put, you know, I'm great because I did these things and because I got this accolade. But they never talk about what allowed them to be great at its core. And when you go back to every great person, whether it was an inventor, an athlete, you know I think it starts with there you know just that consistency of habits it's very important and I don't know anyone great at doing anything that doesn't have the consistency of habits amen man lucky me thank you I hope today's episode inspired you on your journey towards greatness make sure to check out the show notes in the description for a rundown of today's show with all the important links.
1:09:55And if you want weekly exclusive bonus episodes with me as well as ad-free listening experience, make sure to subscribe to our Greatness Plus channel on Apple Podcast. If you enjoyed this, please share it with a friend over on social media or text a friend. Leave us a review over on Apple Podcast and let me know what you learned over on our social media channels at Lewis Howes. I really love hearing the feedback from you and it helps us continue to make the show better. And if you want more inspiration from our world-class guests and content to learn how to improve the quality of your life, then make sure to sign up for the Greatness newsletter and get it delivered right to your inbox over at greatness.com slash newsletter.
1:10:33And if no one has told you today, I want to remind you that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.
From the publisher
Today we'll delve into the mind of the man who's helped keep one of the biggest names in the NBA at the top of his game for years. What does it take to consistently outperform the competition? LeBron James' Agent, Rich Paul, is here to share his insights on what it takes to stay on top.
Rich Paul is the CEO and founder of KLUTCH Sports Group, the powerhouse agency representing some of the biggest athletes across major professional sports. Paul founded KLUTCH Sports in 2012 in his hometown of Cleveland, Ohio, where he forged a unique and personal approach to representing top NBA talent – putting athletes first and empowering them to build careers and brands on and off the court.
Buy his new book Lucky Me: A Memoir of Changing the Odds
In this episode you will learn,
- How vulnerability is a crucial aspect of human connection, even if it's challenging due to societal expectations and norms.
- The power of understanding and connecting with people on a deep emotional level by observing their body language and emotions.
- Why effective communication can be especially difficult for young black men who may feel pressured to conform to certain stereotypes.
- The importance of evolving and adapting to different roles and situations throughout your life.
- That true success and greatness are achieved through consistent and disciplined habits, regardless of your background or circumstances.
For more information go to www.lewishowes.com/1513
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Tony Robbins - https://link.chtbl.com/1107-pod
Daymond John - https://link.chtbl.com/598-pod
Sara Blakely - https://link.chtbl.com/893-pod
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